Google Adsense Cash Tips

Google Adsense Profits Mixed With Affiliate Marketing

2012-06-07T19:56:00.001-07:00

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Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

Why Affiliate Marketing?

Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman’s products on your site. But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.

Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant’s website and the other being the affiliate’s site. In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate’s site. The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into. This would generally mean easy income for the affiliate, as he would do nothing but place the retailer’s ad on his site. This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.

There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash. Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method. The pay-per-click method is the method most preferred by affiliates, for their site’s visitor would only have to visit the advertiser’s site for them to gain money. The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.

Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method is it does on the traffic generated by your site. A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs.

What about Google Adsense?

Google Adsense is actually some sort of an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser’s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.

While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences. In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.

The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google Adsense checks are usually delivered monthly. Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.

So, where do all of these lead us to?

Where else but to profits, profits and even more profits! Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate. For the merchant’s side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms. For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites. And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash.

Positioning of Adverts

2012-06-04T14:50:00.000-07:00

After using AdSense for a while you must have begun to ask yourself if there's anything you could do to improve your AdSense based earnings. But before you go on experimenting with this and that setup you have to realize a couple of things about positioning.

The first thing you should know is that there is no universal position that is guaranteed to improve your earnings. That being said, the part above about experimenting is meant to be taken literally. You have to try as many setups as you can to find the solution with the greatest benefit.

But, of course certain places usually work better then others. Of course, Google recognizes this and they publish a "heat map" of how much revenue ads placed in certain portions of the page can bring you. Experimenting is often the best way you can find, what suits the sub conscious mind of your audience.

Generally the most profitable ads are placed within the main content, generally right above it. But this is by no means a rule and there are some exceptions to it. One known exception is having a news site or something similar to a new site.

If this is your case, you will often find that you generate more earnings by placing your ads at the bottom of the content, right before comments begin. This is because as users finish reading a story, they have a short moment where they're looking for something more to do. And your AdSense ads can offer them that something.

Also, placing ads to the left side of your page seems to work better almost all the time. Of course, this is logical because text is generally written from left to right (unless you come from certain countries where it's the other way around).

People will finish a sentence and return their eyes to the left position, which means they have a higher chance of spotting your ads.

Also, there's a bit more to this then just having ads visually in the right place. If you have more then one ad you have to worry about where they're located in the code as well. And there's a very good reason for this concern.

AdSense fills the ads in the order it finds them in the source. That means that if the first add you have in the code isn't the one generating the highest revenue, you may soon start to lose money, rather then earn more.

This is because if AdSense doesn't have anymore ads it will supplement your space with public service ads or just leave it blank altogether. That means that, if you're unlucky, you could end up with your most profitable locations not having any good ads at all. To supplement your revenues

There are other issues with how many ads you should place in your site. The problem is that if you have too many, rather then generate more income, you'll have a lower click through rate, as visitors tend not to follow ads from the places where these come in excess.

You have to constantly keep track of how the users interact with your site. Keep an eye out for where the visitors will be looking at your site most. This is generally the place where you want to use your first ads. Also try not to place ads in annoying positions as that can guarantee a lower click through rate.

Of course, you always need to have ads that blend in with your content and generally don't make the visitor's presence on your site an unpleasant one. The key is providing an enjoyable experience for your visitor, whilst generating revenues from their exploration.

And again, ultimately the best revenue will be earned through a lot of experimentation. Be sure to use AdSense's channels feature and be on the look out for how certain ads in your pages are doing whilst altering the positions to better supplement your earnings.

Google Adsense Cash Tips: Ebay Marketing

2012-05-31T20:49:00.001-07:00

Google Adsense Cash Tips: Ebay Marketing: EBay Income Possibilities. If you've ever read an article about eBay, you will have seen the kinds of incomes people make - it isn't unusu...

When Do I Get Paid Using Google Adsense?

2012-05-31T10:36:00.002-07:00

When Do I Get Paid Using Google Adsense?

Google Adsense pays you approximately 30 days after the end of the month in which you become eligible to receive payment. You become eligible for payment only when your Adsense account reaches at least $100.00. Suppose, for example, you started in January and at the end of the month you had not yet accumulated $100.00 in your Google Adsense account. You would then need to wait and see if your January and February earnings combined equal $100.00. If they do, you would be paid approximately 30 days after the end of the month of February, that is, you could expect payment near the end of March.

Another good reason to also use Adsense for Search is that you get to combine the earnings to reach the $100.00 payout minimum. So if your earnings for Adsense for Content do not reach $100.00 in time for the current payout, but when combined with your Adsense for Search earnings they do meet the payout minimum, you will be paid accordingly.

Don’ts for Using the Google Adsense Program

2012-05-31T10:31:00.001-07:00

Don’ts for Using the Google Adsense Program

Google Adsense is a fun and easy way to make extra money. It’s important to follow the rules though as Google is serious about the integritDon’ts for Using the Google Adsense Programy of this program. Not following the rules could result in your Google Adsense account being terminated. Here are a few Don’ts for using the program:

DON’T

Never, ever, ever click on your own ads. Google Adsense makes it very clear this won’t be tolerated.

Don’t ask your friends and family to click on your ads. Rather, earn money by referring them to the Google Adsense program.

Don’t participate in the Google Adsense program strictly for the money. This is not a get-rich-quick scheme. It will take time and hard work to make a profit.

Don’t worry if you don’t understand everything the first day. Although the Google Adsense program is extremely user-friendly, it may take a little time to integrate all the facets of the program. Be patient and above all, have fun!

Hopefully, these helpful tips will ease you into using the program and help you avoid mistakes that could possibly cost you a lot of time or money.

How to Apply for Google Adsense Program and Important Info on Paying Taxes

2012-05-31T10:19:00.000-07:00

How to Apply to the Google Adsense Program

Applying for a Google Adsense account is quick and easy for any interested webmaster. Just point your browser to www.google.com/adsense and click on apply. Click on the drop down arrow under account type and select whether you’re an individual or business. If you’re not sure which one to choose, click on the question mark to the left. Next, select your country or territory.

Under website information, it asks for your primary URL. If you have your own website, list it here. If you are using a blogging site such as writingup.com or bloggingparty.com that URL goes here.

Select your website’s primary language. Google adsense supports Chinese (simplified), Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, and Turkish.

Select the product you want on your pages. Adsense for Content means you will have advertising targeted to the content on your pages. For instance, if you write about flooring, you might have carpet ads on your page. Adsense for Search is for you to add a Google search box to your pages. To maximize your Google Adsense earnings, you will want to have both.

After that, it’s just the regular contact information and you’re all set. You should receive an email in 2 or 3 days letting you know if your application is approved.

Do I Have to Pay Taxes on My Google Adsense Earnings?

Google Adsense is required to collect tax information from those who participate in the program. If you’re a business, you’ll need to put your EIN number on your application. If you’re an individual, all you’ll need is your social security number. If you don’t have that information when you initially sign up, you can still apply for the Google Adsense program. But be advised that Google Adsense will withhold payments to you until they receive your tax information.

While Google does not withhold taxes or provide any tax advice, they will send you a 1099 once your earnings reach a certain amount. Of course, if you are a Non-US business and have no activity in the United States, you will not need to provide this information. For more tax information regarding the Google Adsense program, visit the Google Adsense Support site. For other tax-related questions or concerns, you can log onto www.irs.g

3 Reasons Why Adsense Is Essential For Content Sites

2012-05-30T21:05:00.002-07:00

To know why Adsense is essential for your content sites is to know first how this works.

The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.

HOW TO MAKE MONEY WITH GOOGLE ADSENSE ?

2012-05-29T21:45:00.002-07:00

Fact number 1: Kids in high school are making thousands of dollars every month with Adsense.

Fact number 2: Housewives, retirees, mom and dads, who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing Adsense ads on their web site or blog.

These are just some of the “super Adsense earners”. You may have already heard about their story for they are among the few who are on their way to making millions worth of cash just by promoting Adsense sites.

Anyone, any age and gender can become money generating Adsense publishers as long as they what it takes. How does one go about this Internet advertising?

Writing articles for Adsense is the way to do it. Using the right keywords in your articles and having Google ads on a certain site has become the most profitable way of marketing that anybody can get into. No experience and level of education needed. If you are not using this strategy, or may not be aware of it in the first place, chances are you may be losing thousands of dollars worth of extra income and still do not know it yet.

This is one of the many reasons why writing original quality content articles is now the latest in marketing buzz. Content and links. When combined together becomes a really powerful tool to a successful web site and richer individuals. Many internet marketing professionals are already aware of the value of an original quality content and how using keywords can drive targeted traffic into their sites from the search engines.

So why don’t all these web site owners write and submit their own articles if that is what is important?

The simple and understandable answer is that it takes time to write articles, submit them and get targeted traffic to their websites. That is why they get the services of those who can spares sometime to write the articles that would cater to their site purpose but still turn out as a good quality and unique piece of work.

To get into the Adsense marketing business and start earning some good cash, ask yourself. Did you enjoy writing when you were in school? If you answer yes to this question, you already have an initial advantage over most internet marketing business owners that wants to make money online and doing it at home.

With the boom in the Adsense market comes the need for sites to want fresh, quality and original keyword rich content. This way, web site owners can have a steady supply of articles with the proper keywords that they relate to their site contents. The result of this is seen in the sites page rank when indexed by the search engines. Which, in turn, gets moreAdsense ads to show above, below or next to the article on their website with targeted traffic.

What do people have to do?

Write quality and original content, keyword or phrase rich articles with links to your website in the resource box. Then build a website or web page with targeted keyword or phrase rich original content for the targeted traffic that originates from the articles you wrote. Finally, you will have a Google Adsense ads that are targeted to your keyword or phrase rich original content site where visitors will get to visit when they come looking for information.

A win-win situation if you think more about it. A favor for persons looking for quality content and information. For the persons writing the original content articles. And the person with the quality original content rich website. Of course, the search engines and its advertisers are getting targeted traffic and sales but so what? As long as you are getting something in your favor, it does not really matter what the others are getting for themselves.

So who else wants to start earning money with Adsense. You. Everyone. Anybody. Internet marketing has many opportunities wide open for this people. Writing articles and using Adsense for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash.

Better not be left behind the many making millions already.

Making the AdSense Ads suit your website – Part 3 (Positioning of Ads)

2012-05-27T13:27:00.000-07:00

The four important properties that help in making the AdSense Ads look good on your website are – shape, size, color of the Ads and their positioning. While the first three can be customized using the customization options provided by Google, ‘positioning of Ads’ is something that Google can only give you advice on. You are the best judge of what position would be best suitable for your AdSense Ads.

The positioning of your Ads relative to the rest of the content is important in order to adequately emphasize the Ads. However, positioning of the Ads is also dependent on the size and shape of the AdSense Ads. Though shape and size are customizable too, large size Ads are generally preferred because they help increase the number of Ad impressions you can get. However, sometimes the structure of your webpage might not allow a big size Ad. In such a case you would need to strike a balance between the size of your ad and the best positioning for it. A number of website owners use other properties in order to make the big size Ads appear smaller e.g. they might use the background color of the webpage for the background and border of the AdSense ad thereby making it look smaller than it actually is (besides achieving the blending effect, of course).

Position your AdSense Ads in such a way that they look in-place with the general flow of content on your website. You can even position a block in the middle of the content in such a way that it adds value to the content (while it also serves your purpose of increasing the AdSense revenue through clicks) e.g. you could add an AdSense Ad block just after a statement that points to resources for a particular task – and your AdSense Ads could possibly form some such resources. Placing the Ads just above the heading of an article or just after the end of the article is another good way of positioning your AdSense Ads.

So, position your AdSense Ads intelligently and you would be in for a party much earlier than you would have expected.

Making the AdSense Ads suit your website – Part 2 (Color of Ads)

2012-05-27T13:21:00.002-07:00

Making the AdSense Ads suit your website is an easy job that can really enhance the effectiveness of your AdSense Ads (and hence increase the AdSense revenue for you). The four properties that contribute towards making the AdSense Ads look in-place on your website are – size, shape, color and positioning of the Ads. Though none of these properties can be regarded as more important than the others, the color of Ads is surely one thing that can help a lot in making the Ads blend with your website or making them stand out. Let’s take a closer look at this Ad customization option that Google provides to all the webmasters who use the Google AdSense program for earning revenue.

Color of your Ads:

This is one property of Ads that is fully customizable. You can easily customize the color of your Ads using the color palettes provided by Google; and there are more than 200 colors available. You can choose from several different colors that are available on the color palette (and 200 colors are enough for any website). You can choose colors for Border, Title, Text and URL. You can also set a background color for your Ads. As you select various options, you can see how the ad looks in the preview tool that is shown on the same page as the options; and you can accordingly make adjustments. The color combinations for the various parts of the Ad and for the background should match the color combinations used in the other parts of the website. To make the Ad blend with the website, you can use the background color of your webpage as the background color and the border color for your AdSense Ad. If you want to make the Ads stand-out, you can use contrasting colors for your Ads; however, this is generally not preferred unless you have other elements on the website that use similar colors too e.g. you can have the same background color and text color as the menu options. Once you have the right color combinations, you can save them as custom color palette which you can use later.
Similar color customization options are available for Google AdSense search results page too (as in, Google AdSense for search).

Making the AdSense Ads suit your website – Part 1 (shape and size)

2012-05-27T13:17:00.002-07:00

Google AdSense program can reap even richer dividends for you if you are able to attract more visitors to your website and if you are able to prompt them to take action (i.e. click on the AdSense Ads). Google disallows statements that ask the visitors to click on the AdSense Ads. In fact, Google AdSense Ads are to be marked in some way as advertisements. However, there are other authentic ways of getting the clicks on your AdSense Ads.

Besides the copy and quality content, you can also improve the performance of your AdSense Ads by either making them blend with your website or making them standout. The aim is to make the AdSense Ads more attractive/ appealing to your website visitors and to make them look in-place (not out of place). Google too recognizes this need and hence it provides you with customization options for making the Ads look the way you want them to.

You can make the AdSense Ads suit your website by controlling the shape, size, color and positioning of the Ads. Let’s have a brief look at the first two properties i.e. shape and size:

1. Shape of your AdSense Ads: This is one of the most important customizations options that you have at your disposable. You can make your selection from a number of Ad formats that Google makes available to you. These include skyscrapers, single ad blocks and banners. Just check the suitability of the shape with respect to the webpage where you wish to include the AdSense Ad.

2. Size of your AdSense Ads: Again, you can use AdSense Ads of various sizes. The size is important not only for making the Ads look suited to your website but also for determining the number of Ads that can be displayed on the webpage by the Google AdSense program. A large size generally means that more Ads can be displayed on the page (and hence presents the opportunity for earning more revenue with increased impressions).

Guidelines for adding the AdSense code to your web page

2012-05-27T13:13:00.001-07:00

Adding the AdSense code to your web page is a very straight forward process. You just need to copy the AdSense code from your AdSense account (as seen in the AdSense code box) and paste it in your html code. However, there are certain guidelines that you need to follow when pasting the AdSense code in your web page.

     Firstly, you should never tamper with the AdSense code in any way. It should be pasted as such, in its entirety, without any changes or modifications; otherwise your AdSense code will not work. Moreover, you might end up violating the AdSense program policies.

     Also, it’s important that you paste the AdSense code in the body tags of your html page. This is necessary for the code (java script) to run properly.

     Further, you must ensure that you use a maximum of three ad units per web page (this is the limit specified by Google AdSense program) and not more than 1 link unit per web page.

     Since content based Ad targeting is the main concept behind AdSense program, you need to ensure that you paste your AdSense code in the place where you have your main content pieces e.g. if you have your main content in a particular frame or a ‘DIV’ tag, your AdSense code should be pasted in that particular frame or ‘DIV’ tag.

     Be careful when using WYSIWYG editor (What you see is what you get) editors. Such editors sometimes add few tags on their own. So, paste the AdSense code only in source code directly and not in the preview page or any other view of your web page. Always check the AdSense code for additional irrelevant tags before you actually upload your web page to your server.

Setting up your Google AdSense account – Part 4 (AdSense code)

2012-05-25T14:33:00.002-07:00

Once you are done with all the customizations, your AdSense code is generated in the AdSense Code box. You just need to copy this code (which is in the form of a programming script) from the AdSense Code box and paste it in your website as per the guidelines from Google. Since Google allows only three ad units per page, you can add the code at more than one place in your html code.

The next step is to save your web page to the designated web server (as per the instructions from your web hosting service provider). Please note that Google AdSense program does not require you to send over your website’s html code to them; neither does it ask to load it onto their servers or do anything else with it. The addition of AdSense code to your website’s code is the only thing that you need to do. Separate procedures are available with Google for people who want to use AdSense Ads with their blogs (you can check these on Google’s website for AdSense program).

Now that everything is done and dusted, you need to wait for a few hours (might be lesser than that) before Google’s web crawlers find your web page or blog that has AdSense code on it and you start seeing AdSense Ads on your web page or blog. You might see some PSA (charitable Ads) initially (almost immediately) but these will soon get replaced with the AdSense Ads that will earn revenue for you. If the content on your website violates the AdSense program’s policies, you might keep seeing PSAs even after few hours. In all such cases (or if you find objectionable Ads that don’t go even after you have applied appropriate filters), you will need to contact Google who will sort out the problems for you.

Setting up your Google AdSense account – Part 3 (Additional customizations)

2012-05-25T14:31:00.002-07:00

Besides the essential customizations like selecting the Ad type, Ad layout and colors, there are some other customizations that you can apply to your AdSense account. In fact, some of these can quite easily be treated as essential customizations (based on the context of your website) e.g. ‘filters’ is one such customization that is quite important. Let’s take a look at what these additional customizations are:

Filters: Google allows you to set-up custom ad filters for your website (note that this is in addition to the screening of ad content that Google does by default). By setting up filters you can block competitive Ads and other Ads that you don’t want to display on your website. In fact, filters are a must if your website sells a product or a service (unless you want to promote your competitors through your website).

Alternate Ads: This is something that can help you in preventing underutilization of the ad space on your website. Alternate Ads are the Ads that you would want to show up on your website in case sufficient content-relevant Ads are not available. If you don’t specify alternate Ads and if there are insufficient content-related Ads available, Google AdSense program will serve charitable Ads to your website (Ads which don’t earn revenue for you).

Reporting and performance tracking: You can even customize the reporting and performance tracking options for your AdSense account. One important tool in this regard is the use of channels to study the performance of AdSense Ads from various perspectives. However, you might decide to take this up later down the line (maybe 1 month after setting up your AdSense account.

Setting up your Google AdSense account – Part 2 (Essential customizations)

2012-05-25T14:06:00.002-07:00

Once you are done with setting up your Google AdSense account and once Google has approved your application, you are ready to use Google AdSense for earning revenue from your website. Just login into your account using your email address and password, click ‘AdSense Setup’ in the top menu and select the product type (i.e. ‘AdSense for Content’ or ‘AdSense for Search’). You will be presented with various options for customization of your AdSense Ads. Here we will take a look at setting up ‘AdSense for Content’ only (however, the setup for ‘AdSense for Search’ is quite similar and equally easy).

The first thing that you need to choose is the Ad type (Ad unit or link unit). Based on the Ad type you choose, you will need to specify the type of ad (text, image, etc for Ad unit) or number of links per link unit too. Google AdSense program allows you to use a maximum of three ad units and 1 link unit per web page (and you must use both, in order to maximize your AdSense revenue).

The next thing is to choose the Ad layout. There are various layouts available but large rectangle (336x280) and wide skyscraper (160x600) are preferred over others (since they help get more impressions for you and hence help you make more money).

Customizing the colors of various parts of your AdSense ad is the next thing you need to do. Even though customizing colors is optional (as far as the Google AdSense program is concerned), it’s strongly recommended for making your Ads attractive and more effective. Your choice of colors must be governed by the look and feel of your website so that the Ad doesn’t look out of place.

These are the essential customizations that you surely need to do before you can start using Google AdSense Ads on your website.

Setting up your Google AdSense account – Part 1 (Enrolment form)

2012-05-25T14:04:00.003-07:00

So, you have decided to go ahead and use Google AdSense for generating revenue from your website. Google AdSense doesn’t need you to sell any products or services. With Google AdSense, you are just selling advertising space on your website. And the best part is that Google doesn’t discriminate between websites; so, any website owner can enroll with Google AdSense program (as long as it adheres to the Google AdSense program policies). Moreover, setting up a Google AdSense account is so easy that you can literally start generating revenue within 15 minutes.

For enrolling to the Google AdSense program, go to https://www.google.com/AdSense and click on the ‘Click here to Apply’ button. You will be presented with an enrolment form where you need to fill-in some details like your website information (URL and website language), the Google AdSense products that you wish to use (i.e. AdSense for Content or AdSense for Search), your contact information, your email address and your preferences. You will also need to select an account type (business/individual) for your AdSense Account and agree to the various policies, terms and conditions of Google AdSense program. The account type will not affect your revenues in any way; it is there just to determine if the payment is to be made in the name of a company or an individual. The email address and the password that you provide during the enrolment process will be required by you for logging into your account later on. Note that you will be referred to as publisher by the Google AdSense program; so when you return back to the Google AdSense website, you will be asked to enter your login details as an ‘Existing Publisher’.

That’s it. You can now submit your application form for Google to evaluate and get back to you.

What makes Google AdSense system so special?

2012-05-24T13:31:00.002-07:00

What makes Google AdSense system so special?

The basic arrangement in which Google AdSense system works is such that Google has the basic control over the Ads that are displayed on the websites subscribed to Google AdSense system. Of course, the website owner can customize how an Ad looks and also block/filter certain types of Ads on their website. The Ads that Google serves are ‘Senseful’ Ads (these Ads are actually relevant to the topics that the website discusses/ caters-to). This is something that is not found in other advertising programs/systems. This creates a win-win situation for everyone.

The people who are visiting the website (that contains Google AdSense Ads) are doing so because they are interested in the product/service/topic that is discussed on that website. It would be of little use to them if you were to serve Ads that are not related to the topic in any way. On the other hand, Ads related to the topic of the website would really prove useful to the visitor. They might actually be interested in a product or service that is being advertised through Google AdSense Ads. So, website visitors get a richer experience due to AdSense program.

Website owners get revenue for displaying the Google AdSense Ads and for the clicks they receive on the Ads. So, they are happy too. As far as businesses/advertisers are concerned, they get a system (AdSense system) for targeted advertising that is both easy and economical to operate.

Moreover, Google AdSense Ads are presented in a much better way than the banner Ads or other types of Ads. Most of the Ads are simple text Ads that are clear and concise. The website owners find it easy and the advertisers find it easy too. Google AdSense is really one of the best advertising programs available today.

Introduction to Adsense

2012-05-24T13:27:00.002-07:00

AdSense is a wonderful advertising concept that was conceived by Google some time back. Though new advertising concepts keep coming up all the time, this one is something that is altogether different.

AdSense (Google’s advertising program) presents an earning opportunity to the website owners by allowing Google to post advertisements on their websites. These advertisements are either text advertisements or image based advertisements. Of course, the website owners need to enroll to the AdSense program through Google’s website (https://www.google.com/AdSense). Google AdSense program requires you (the website owner) to include a piece of code (a programming script) on your website. You can add this piece of code anywhere in the html code of your website i.e. depending on where you want to position the advertisements (however, there are certain rules that you must follow while pasting this scripting code). This piece of code is what determines the structure of advertisements and their content (and this is what helps Google in floating the advertisements on your website). When people visit your website they are able to see these

advertisements. Your earnings are based on how many Google Ads are displayed on your website and also based on how many times visitors to your website actually click on one of those Ads. The Google AdSense system calculates your revenue on per-click (CPC) and per-thousand-Ads-displayed (CPM) basis. The latter is also known as impressions.

For people who want to advertise their products and services through the Google AdSense system, it’s just a matter of signing up through Google Adwords program and letting Google know how much they want to spend towards advertising through Google AdSense. These businesses can specify the limit and Google AdSense system will accordingly serve their Ads so as to ensure that the specified limit is not crossed. Google AdSense increases the visibility of their business/ services and also increases traffic to their website; hence fulfilling their purpose of advertising.