social media

Website, Social Media and Non-Profit Sector

2011-08-23T15:35:00.001-07:00

Website, Social Media and Non-Profit Sector
Welcome to Social Media Statistics

By Gary Davies
The use of Internet media and social media by nonprofit organizations is likely to increase. Nonprofit organizations from around the world became aware of the benefits of the internet. Many organizations see the Internet as an easy revenue for the fund-raising through the website, Facebook, and Twitter, or other social media that reaches hundreds of

There are two types of social media networks: In-house and commercial. A network of in-house designed 'in-house' specifically for the use of members and supporters of nonprofit organizations or specific or rather the non-profit network of friends and relatives, school, social taupun. A commercial site is a site built and owned organistaion or corporation. Facebook and Twitter commercial network of the most widely used by nonprofit organizations, and not coincidentally, the two most popular social networking sites on the Internet. Facebook and twitter become a leader in social media tools for the company, besides still considered safe also has superb facilities such as facebook pages that accommodate more like friends and

The advantage of using non-Facebook in conjunction with the website grows. Facebook is a social networking site's most commercially used by nonprofit organizations. 86% of non-responding advantage of Social Networking Nonprofit Survey, conducted by the Nonprofit Technology Network, uses Facebook to traffic fundraising, awareness and driving to their own web sites. Especially for Internet users in the world such as Indonesia's largest social media tools certainly like facebook and twitter to be a trend setter in making the Issues, a new nonprofit organization that lists each day, which is actually bad news for those that were using Facebook. It is reported that the groups and fan pages actually have seen a decline in the number of members over the last year. Still as a marketing platform Facebook provides access to 400 million members worldwide and has created a page dedicated resources to help nonprofit organizations use this site.

Twitter is a social networking site with the greatest increase in users of non-profit. The average number of followers grew from 286 in 2009 to 1792 followers in 2010, that increased 627%. 60% of nonprofit organizations from the same survey using Twitter, many in conjunction with Facebook to increase their support base.

So what exactly is a nonprofit hopes to get out of using the internet?
Twitter, Facebook and Blogs help to open up a nonprofit organization, shows the public what it takes to carry out the work they do and their need for support.
Social networks and professional networks can help smaller nonprofits connect with others in their industry.
Promotional events and campaigns.
Fundraising and maintaining donor connection.
Looking for volunteers, employees, and supporters from abroad and other sectors of society.

Nonprofit organization that seems most pleased with the results of their use of social media and sites are also non-profit organization committed the most resources, time and staff. This shows that despite the belief that the Internet is easy fundraising, some of the skills and resources necessary to make use of social media and the Internet. It seems that designing a web page and create a Facebook page is not enough to produce a good web marketing. 84.9% of survey respondents for Social Networking Nonprofit Survey reportedly employs only one quarter of full-time staff member to the internet and social marketing.

How to Create a Custom eBay Store 2011

2011-06-04T11:15:00.001-07:00

How to Create a Custom eBay Store
By Ashley H Pearson

I wrote this guide a while ago on eBay, and it helped me to become a Top 1000 Reviewer in the world, so enjoy!

I'm sure a lot of you have seen those great eBay stores, with custom designs, and thought, how the hell did they do that? I bet you've done a search for it, and only found a bunch of sites of people trying to get hundreds of £££ from you in return for a design. Are you one of those people who can design a store, but don't know how to do the code? Well this guide is for you! I am going to supply you with step by step information on how to create your very own custom store design.

If you find this guide helpful, please be sure to leave a comment!

Firstly, you will need an eBay store active, in which you have full access to. You will also need some kind of server where you can host a.CSS file in which eBay can load for the colours. If you do not have webspace, please feel free to email me at ash.pearson1@gmail.com or send me a message on eBay, and I will supply you with some free webspace to host your.CSS file and images if you so wish.

Now lets start with Setting up your eBay store from the start. If you have already done this, please scroll down to our custom design section and read on from there to begin your custom designing.

(Copy and paste the link into your browser in a new tab or window)

Now, once your eBay store is all set up, with the "Quick Store Setup" option, we will begin to Manage our store. You can do this by logging into your eBay summary, scrolling down and clicking "Manage my Store" on the left navigation bar.

Now you will find yourself on the page in which you will edit your store, and add features. The first thing you will want to do is add some categories to your store. You are allowed to create up to 300 different store categories for your new eBay store, so don't worry about making too many. You can add as many categories and sub categories as you want. You can create categories by clicking "Store Caegories" on the left navigation.

You can now click the Add Category button and create your category, giving it an appropriate name. You can create 5 categories at a time.
Once you have made your 5 categories, you can add more or click a particular category link to access that category and create sub-categories inside it. This is used on my own store.

Example: Servants of the Betrayer
Loot Cards
Epic Cards
Rare Cards
Uncommon Cards
Hunt for Illidan
Loot Cards
Epic Cards
etc etc.

Once you have created all your categories, you can move onto the next step. Don't worry if you can't think of a particular one. You can always come back later and add/remove categories.
DISPLAY SETTINGS

You are now going to want to edit your Display Settings.

The Display Settings allow you to Add a title to your Store, view your Store URL, or change it, make changes to your Store Logo, and Add/Edit your Store Description.

Store Name: Give your Store a good name which includes what you sell. Such As World of Warcraft TCG - loot cards, spectral tiger etc.
Store Logo: Choose a logo from your PC, enter a URL, or choose a basic eBay one for your store. Size must be 310×90 pixels.
Store Description: Don't put something like "Welcome to our store, enjoy your visit". Be abrupt, explain what you sell and use keywords for what items you sell as this will help with your Search Engine Placement on sites like Google, Yahoo and loads more. This could bring you potential customers to all of your items on a huge scale if the right keywords are mentioned.
THEME AND DISPLAY

The Theme and Display section allows you to edit your store theme, edit Left Navigation Bar settings, and make changes to the Store Header Display. It also allows you to change the way items are listed on your storefront.

Store Theme: Choose a theme from eBay. If you are planning on customising a theme for later, and creating a custom theme, this section doesn't really matter. Just choose something that looks nice, and matches the colours of your items in some way.
Left Nav Bar Settings: Choose to show your Search Box, Choose which categories to show, and Choose to show Store Pages and Buyer Display options.
Store Header Display: Turn the Store Page Header on. (Turn this off if you are going to create a custom store. We will be making our own), and choose which type of eBay header displays. You can only change this with a premium store.
Item Display: Choose whether to show your items on your store as a list, or in a Gallery View. I recommend gallery view, as it looks like an online store, and looks nicer.
PROMOTION BOXES

Promotion Boxes allow you to place small pieces of information on your store in different places. These could include a small piece of information about items on Sale, or a great postage offer you currently have going. You can also use Promotion Boxes to create slideshows of items which you are currently selling, and create Countdown Timers for items which are ending soonest. The Options are all pretty self explanatory.
CUSTOM PAGES (THIS IS THE START OF THE CUSTOM DESIGN!)

When you create your store, you will end up with a nice looking storefront, with nice colours. But then when you see other peoples shops, and they have created a fully self designed store, with header display, flash and loads more, you really wish you could do it. There are thousands of you out there who can design the store you want, but don't know how to embed it into eBay. Well this is how you do it my friends.

Now all sections will assume you have HTML code ready, including images, your design, and a.CSS FILE. If you do not have a CSS file, please scroll down to that section and read about that, because it is required to create a decent storefront.

Now, we will start with the Header.

Once you have your Header image uploaded to your file server, or a site such as Photobucket, Imageshack, or Tinypic, and have your HTML code ready, go to Manage My Store > Display Settings > Theme and Display > Store Header Display. Click the "Change" link.

Click "Yes, include additional information in the header" Radio button, and then enter your HTML code. Save the changes.

Now you will notice that you have 2 Headers Displaying. Your custom header, and the normal eBay header. You need to disable the normal eBay header so that only your custom one is displayed. This can be done by following these steps:

* Go to Display Settings
* Go to Theme and Display
* Go to Store Theme
* Click "Change to another theme"
* Go to Easily Customizable themes, and select the "Custom Header only" theme.
* Choose your colours.
* Save settings.

This header will now appear on all store pages, including your About Me Page.
MAIN PART - ITEM LIST (CUSTOM)

We are now going to edit the Body area. This will allow you to create your main storefront, fully customized and designed.
Follow these steps carefully.

* Click "Custom Pages" on the Left Navigation
* Click "Create New Page"
* On the next page, select "Text Section"
* Name the page. (Same as Shop Title recommended, as this will become your main page)
* You will now need to enter your HTML for the page. Remember, this guide assumes you already have the designs and code ready.

Now at this point, im sure a few people are having some problems. So here are some tips and information to help you out.

You will need to add your designs carefully. I am using CSS for my store, and therefore I will guide you in that way.
SEARCH BAR

You will want to add your search bar to your custom page, so people can search your items. This can be done by entering the following code in your custom page, and editing the text which is Bold to your own store information. Also remove the space between the opening and closing signs. (Its to prevent the code executing in this guide and displaying a search bar).

Next up, you will want to make the page load the CSS from an external file. This is because eBay does not allow you to host a CSS file, and it needs to be loaded elsewhere. This can be done with the following code.

Not sure what CSS File to add, or what to include in your CSS file? Well a quick Google search will help, as there are many sites willing to offer this information.

You will now want to add other pieces of code, which allows certain things to be displayed. Here are some useful exclusive eBay codes.

{eBayUserID}
This Displays your User ID, feedback, and links to your Me page.

{eBayFeedback}
Displays your Feedback

{eBayStoresItemList DISPLAY="n"}
Display your items. Replace N with 0 for List view, and 1 for Gallery View.

{eBayStoresItemList TABLEWIDTH="n"}
replace N with a value 10-100 to choose your store width. Recommended 60-100.
NAVIGATION BAR(SIDEBAR)

Next up is the Navigation Bar. This is done by creating a Promotion Box, and then removing the original Sidebar.

Follow these steps to create your navigation bar:

* Go to "Promotion Boxes"
* Click "Create New Promotion Box"
* Choose Communicate to your Buyers.
* On the next page, choose "Left Navigation - Upper"
* Enter your code, making sure to align the navigation bar correctly with your header and body areas.
* Make sure you do Text Links instead of images, so that Search Engines have more keywords to play with.
* Click Save.

Now, you will want to delete the other default navigation, to stop both navigation bars displaying on your store. This can be done by following these steps:

* Go to Store Design
* Go to Display Settings
* Go to Theme and Display
* Click Left Navigation Boxes
* Click the "Change" link.
* Uncheck all the components, and save.

You can now create additional pages, such as an FAQ following these steps, and choosing FAQ instead of Text area.

Remember, to make your new custom page your Storefront main page, go to Custom Pages, and on the drop down menu, select which one you want to display as your Homepage

Article Source: http://EzineArticles.com/6191294

How to Utilize Article Writing to Increase Free Web Traffic

2011-06-04T11:11:00.000-07:00

How to Utilize Article Writing to Increase Free Web Traffic
By Decovan Brown

One of the biggest perks to internet marketing today is how easy it is to generate traffic without spending a penny. The internet is loaded with ways for entrepreneurs to attract visitors without purchasing ad space or spending a great deal on a marketing campaign. If you really want to see results,
Article marketing is actually rather simple if you are a decent writer. It is an extremely effective way to create traffic while displaying your knowledge and expertise for whatever niche you may be promoting.
The first key to generating free traffic with article marketing is research. It is vital you take the time to research what people are looking for in order to provide answers. It is amazing how much monotonous content is spread all over the internet.

Next, you have to make use of keyword optimization efficiently. This involves targeting a specific keyword and spreading it throughout the article an appropriate amount. Typically you do not want to go much higher than 2% of the overall word count; otherwise you run the risk of spam. With the proper keyword selection and usage,

From there, the next tip to generate free traffic with article marketing is to write and submit often. You cannot have any kind of success by just writing one article a week and submitting it to five or ten directories. In order to get results from article marketing you need to be writing at least ten articles a week and

The final tip which is the key aspect to article marketing is creating an enticing resource box. This is where you will introduce yourself and your business. It is where you will include a couple brief sentences about what you have to offer.

When conducted properly, marketing with articles can be extremely effective. It is important you hit every aspect of the process to see results. Once you follow every step, generating free traffic with article marketing can and will happen.

Dee Brown's Make Money From Home site is flooded with the top business opportunities online, easy ways to profit quickly, and free reports that can help you find success on the internet. To find tips, articles, and countless opportunities, check out his web site at:

Top Internet Business Secrets 2011

2011-06-04T11:09:00.000-07:00

Top Internet Business Secrets
By Aaron CK L

They say that hard work is the key to success. That is true in most cases, but when it comes to certain things like internet business, hard work is not the only key to success. Besides, what is the point of hard work when you are working hard toward the wrong direction?

In every industry, there are experts. And these experts know big time secrets in the industry that make them who they are, experts. These secretes can be revealed at times by just reading books but most of the time, you can only find out about these secrets from the experts themselves.

So, for the online entrepreneurs out there who are aiming to make it at the top of the online business world, here are the top three secrets of internet business success.

1. Search Engine Optimization (SEO)
Have you ever wondered how an online business gets so popular? How people find out about them? It is all because of Search Engine Optimization.

Yes, search engines like Google, Bing, and Yahoo can bring you the success you have been longing for. If you have an online business, you have a worldwide target market.

These people search for what they need through search engines and they usually look at and take what they see on the first page of these search engines. The higher you are on the top of the page, the better.

To simply put it, SEO equals more traffic on your site, more clients, more sales, and more income.

2. Identify the People's Needs
This is possibly the philosophy where most businesses are based and surely one of the secrets of internet business success.

If you want your products to sell like hot potato, you must sell something that people really need. If you got what they need, they come flocking toward you. So,

3. Sell Products That Have Low to Zero Capital
This strategy can seriously maximize your profit. Imagine selling something that costs you nothing or almost nothing. You can really earn a lot! Some products that have low to zero capital are information, such as articles on a wide variety of topics, and services such as online teaching.

With these kinds of products, you do not have to buy something and sell it at a price that is just a little higher. These products can give you profits two or three-folds compared to what you spent in providing them to your clients.

Putting all these three secrets of internet business success together with hard work and incorporating them in your business strategy will surely help you succeed. You might even end up as an online entrepreneur millionaire.

Best Social Media Tools For Marketing Your Business

2011-05-26T23:34:00.000-07:00

By Michael D Saunders
Social media is a growing field to advertise your business. Twitter and Facebook are large websites where a company can have thousands or even millions of people interacting with them on a daily basis. It is impossible to interact with each and every one of those individuals.

Management tools are among some of the most user friendly tools that a marketer will need. Hoot Suite is a must for anyone who is on Twitter. It manages multiple Twitter accounts, lets you automatically schedule messages for distribution to your Twitter accounts and provides data to measure the success of your accounts.
YouTube is actually a social media tool as well as a social media website. It allows users to interact with each other and to grow your business fast. While most of the videos on YouTube for businesses are those that relate to advertising and marketing campaigns, customer service can also get a boost up from YouTube. Simply post a walk-through video of how to use the product or service that your company sells or videos that answer frequently asked questions by customers.

Mail Chimp is another useful social media tool. While some critics might say email is outdated, there are still times when you will want to contact your customers through their email addresses. It is just another method of getting them to purchase an item from you.
Google Apps is a key tool in any organization. Whether it be a school or a business the email, calendar, and other features that Google provides are top products. Best of all, a small business can use these for both social media purposes as well as to manage their day to day operations.
Small business social media tools will vary for each and every business. The key point to remember is that there are helpful tools out there to assist you. You and your employees do not have to conquer the Internet alone.

Are you trying to add social media tools for marketing your small business? Get the 1st two chapters FREE of my book The Prism Salvation that is all about implementing smart social media for businesses!

The Social Media Tools Of the Future

2011-05-26T23:28:00.000-07:00

The Social Media Tools Of the Future
By Marie Coles

Facebook isn't all that, is it? From an SEO perspective, it really is a great way to generate traffic; yet, it is not the only way. In fact, just using Facebook may limit your variety of content for social media. By this I mean its simply best to not put all your eggs in one basket, nor should you opposing spread yourself too far.

The fact is when it comes to SEO; you need a variety of platforms that work for you. This doesn't necessarily mean you have just have to immediately run to social media giants, such as Facebook or Twitter. Although, I'm not saying its best to venture away from these social media platform,

Emarketer.com recently informed me a great deal about the potentialities of social media marketing tools, with their review on the top social media tools used in 2009 and 2010. Facebook came out as the top social platform for success as 71% of businesses used it in 2010, up by 10% from 2009. Whilst, Twitter was implemented only 59% of the time, but still gaining an whooping increase of 7%. Both were, however, beaten down by message/bulletin boards as a massive 93% of businesses declared it as a successful marketing tactic, compared to the 80% mark of marketing success through social media. Still considering social media platforms,

By the statistics given by Emarketer.com, it may also be time for SEO consultants or wannabes to turn their heads to another online social tool, Foursquare. Even though only used by 5% of businesses, it has according to the statistics a success rate of 75% - pretty good for a beginner on the market. The location based social networking site, Foursquare, meant for GPS enabled phones,

Old school tactics are still doing relatively well. Although blogging's success rate is down by 2% from 2009, it still is a successful method with an 86% success rate. Online videos are doing extremely well with a 93% success rate,

Overall, we are seeing an increase in the use of social media tools as print becomes more expensive and naturally goes out of fashion. In fact over 50% of businesses consider social media tools very important to their marketing success, whilst fewer than 10% consider it unimportant. .

Corporate Website Development - Social Media Integration

2011-05-22T08:23:00.000-07:00

Corporate Website Development - Social Media Integration
By Joshua Val

The business climate has followed this pattern and those companies who understand and implement a corporate website development social media strategy are reaping the rewards. Here are a few key social media components to include in your corporate website development:
1. Brand congruent - the major social networks have made it easy and effective to customize your presence on their sites with your own brand image. Facebook allows you to integrate iframes into your fan page, which allows you to literally build a website of any type right on your fan page. Twitter, like YouTube, allows you to upload your own custom branded background to remain congruent.
2. Social connection - your corporate website development should have prominently placed opportunity for people to connect with you in the social network. 3. Facebook like box - this is an application that can be easily installed into your website that will create social proof. This social proof inspires others to join you on your fan page.
4. Facebook comment stream - this application is a way to increase viral interaction and exposure on your site. Any forward thinking company who is in the process of their corporate website development should take every step to integrate some or all of the key social media applications listed above.
Joshua Valentine is a successful internet marketing and corporate business strategist who has worked with 100's of businesses and individuals internationally. His strengths in Corporate Website Development make him a sought after resources for businesses of all types.

Social Media Integration With Your Business in a Digital Era

2011-05-22T08:13:00.000-07:00

Social Media Integration

By David Almore

Social media is evolving in a big way, and everyday we are presented with a report that displays the impact of social networking channels like Facebook, Twitter, YouTube, LinkedIn, Blogs, community forums and others on small and large businesses alike. Businesses have moved to exploit social networks to reach an audience that was untapped before. There is nothing new in the social media we are using. Take the Marketing Initiative
Instead of thinking of social media as a technology, think of it as a communication tool wherein you can connect with the customer and build a long term relationship. It's simple: shifting conversations to a different medium; allowing for easier updating of content; and reaching a wider audience.
Every organization needs a social media implementation and integration framework.
a) Managing Content Aggregation - At the onset, businesses need to better understand market behavior and interaction within their marketplaces. Deploying Google Alerts, Twitter Search,Radian6, and PR Newswire's Media Metrics to track conversations and instances associated with key words helps in understanding the market better.
b) Audience Reaction - Based on the reactions to their content on these social networking sites, companies can respond and improve the content, define future launches or engagements and connect.
d) Enterprise Integration - Any department affected by external activity will eventually socialize. Enterprise integration links social analytics with existing CRM and BI tools.
Incorporating social media solutions into your client's or company's existing content strategy does not have to be a painful process. Any individual or organization that sells products or offers services should value open communication as a goal. If your client or company does not have one, social media integration might be a good starting point.

Know more about- social media integration

Free Social Media Marketing Plan - The Top 4 Ways to Use Social Media in Your Online Marketing

2011-05-18T06:21:00.000-07:00

By Emily Stoik

Where can you go to find a truly effective free social media marketing plan? Well here is a free social marketing plan that you can start using now to improve your online marketing efforts today.

Free Social Media Marketing Plan- The Top 4 Ways to Use Social Networking and Media for Online Marketing:
2- Forums: Another great method of free social media marketing is to participate strategically on online discussion forums. 3- Social Networking: Twitter and Facebook are excellent free social media marketing tools that you can use to promote your business while making fantastic connections and contacts to share helpful tips with and provide more opportunities for driving traffic to your websites and getting more prospects. Remember that social networking is all about making a connection and providing value. 4- Keyword Research: While this may not appear very social at first glance, it is so important to keep in mind that with everything you do online to market your business as well as any free social marketing, it is absolutely critical that you remember to use relevant long-tail keywords within your posts to be sure that the search engines will find your content and give you priority placement among the search page results.
Where to go to Learn Social Media Marketing:
Remember, that free Social Media Marketing and Networking is a technique that requires patience, balance and careful strategy. Next, continue learning more about obtaining your own Free Social Media Marketing Plan -Fill in the form on the first page and then watch the videos on Step #3 of the second page to learn more about Social Media Marketing and the other Top Online Marketing Strategies that you can Start using Today to Make Sure Money Online!
Emily Stoik is an Online Marketing Coach and Corporate Trainer for what is arguably the World's Largest Internet Marketing School available today. Specializing in Article Marketing, Social Media Networking and other Internet Marketing techniques, she and her husband train both Total Beginners and Seasoned Pros around the world to achieve Financial Freedom through proven business tactics and on-going education to stay ahead of the trends and remain competitive in the marketplace.

Social Media Marketing Plan

2011-05-18T06:13:00.000-07:00

By Simon J. Maselli

Do you know how to Leverage your social media marketing plan to maximize your business exposure to the internet?
Read on to find steps on setting up your social network.
1. Set up a business page on Facebook. You would then set up your social media marketing page by establishing either a group or a page. My personal recommendation is to set up your social media marketing plan as a page. 2. Set up a profile on twitter. Go to the Twitter home page and select "New User". There are a number of options you can target your social media marketing prospects, from your contacts lists to keyword searches. 5. Join StumbleUpon and submit pages from your website. 6. Add buttons to your website that will enable you to link from your website to each of these to your Social networking profiles. there are widgets and banners available at each of the Social Network Marketing sites that you can simply cut and paste into your website to Leverage the Power of this Medium
If you follow these 6 steps to Social Media Marketing you will be well on your way to leveraging the power of this marketing strategy.
As a Social Media Specialist and expert in the field of Personal Branding who focuses on Return On Investment by boosting your personal and business presence, Simon gets Results

5 Tips on How to Save Time on Social Media

2011-05-11T04:32:00.000-07:00

5 Tips on How to Save Time on Social Media
By Kevin Sinclair

Keeping updated on your social media can be very tedious and time consuming when done manually. This is because there are a lot of spam mails, messages and links that you simply do not need to have around. But still, with your social network being unfiltered, you are very vulnerable to such distracting updates. So to help you organize things out, here are 5 strategies that you can use to make social media easier and less time consuming.

Make a plan - there is no better way to save time on any kind of task than to plan things out. Start organizing your social network and you will see how easier it can be to manage your messages and online updates. Never leave anything to chance. And last but not the least, stick to your plan as much as you can.

Make use of online tools - organizing your social media and online network is always better done with the right automation and tools. They can save you time and prevent any spam messages and useless mails from getting to you and your inbox. Aside from that, it allows you to check on important updates easier and faster. Today, there are a number of online tools that you can use for such purposes, for free. This is even more highly recommended for those who also do business online.

Manage your time - if you make use of your time well, you can actually have all the chance to update your online status, check in on friends, reply to messages and just be plain and simple, socialize. It's just a matter of making those minutes count. If you think you did not have time before, then sit down and see if you really lack the minutes or if you are simply not using it all well. And again, stick to your schedule as much as you can.

Make use of a virtual assistant - if you are really very, very busy to keep a tab on your social network then make use of a virtual assistant and let that person do that job for you. These people can do all the updating and the messaging for you, inform you of important tweets and generally help you keep up to date with the online community.

Know when to stop - yes, social media can be addictive so learn to draw boundaries between your virtual life and the real world. You really do not need to be online 24/7 just to be updated. There is more to life than that. You can still be in on the newest happenings through Internet tools such as RSS feeds and other forms of automation.

Online media is very important because they can serve as bridges for businesses and even personal relationships. So make every second you spend online counts. Make use of Internet tools, manage your time and always learn how to stick to the plan.

Ready to get started? Download a copy of the Top 3 Social Media Platforms You Need to be Using today. Social media isn't rocket science. It's a fun, interactive method that helps you meet and engage with a larger audience than your website or mailing list alone will allow. It is another way to grow your revenues and profits when done well.

Article Source: http://EzineArticles.com/6237467

How Do You Make Money Via Facebook? now

2011-05-08T04:22:00.000-07:00

How Do You Make Money Via Facebook?

By Adam Chris

Article Source: http://EzineArticles.
The social networking site Facebook, created by Mark Zuckerberg, has not only made him very rich but has the potential to make money even for you. So the question is, how does one explore avenues to make money via Facebook? Having a large user base of over 600 million, with the average user spending 55 minutes per day on the site, being in the age groups of 34-49, with disposable incomes enables its' own story.
As a business house, your aim is to attract public attention. However, in today's the advertising din, unless you make yourself noticed and believed, your business idea will stagnate. Advertising is persuasion and persuasion happens to be not a science, but an art. It is an art of connecting your brand and you with the large mass in an affordable way. It takes the word of mouth appeal to a completely new level and with over half a billion users is quite a crowd. Facebook further acts as a portal point for driving traffic to your site and other
online properties. You can explore cost-effective ticket bookings, communicate promotion to events or simply advertise an idea. Therefore, when you save money (via Facebook) you make money, and when you generate thought awareness you are effectively advertising.

Article Source: http://EzineArticles.com/6239299

The Psychology of Social Media

2011-05-07T04:17:00.000-07:00

The Psychology of Social Media

By Leslie Prichard

We've all heard the saying, "Fifteen minutes of fame!" and the possibility of achieving that has never been more prevalent than in this age of internet, reality shows and social media. Even twenty-five years ago you had to be a young toddler falling deep into an abandoned well to reach the status of a national celebrity, but these days all it takes is a well placed Twitter, misquoted Facebook post or exposure through a viral video.
Following Osama Bin Laden's death, fingers were flying as posts and tweets were generated within microseconds of the news hitting the airwaves. One such Tweet attributed a stand against wishing our enemy death to Martin Luther King, Jr. Through supersonic research and the quest for the source of the ill stated quote, it was revealed the quote was either an error or a scam. Even the source and motivation of the misquote became a question and the truth has not yet been discovered. Through it all, the underlying burning question for social media considerations brought to the forefront a more interesting issue, the psychology of social media postings.

What is it that motivates the flittering tweet in a person's mind or that scandalous Facebook post that has people wondering what's the story between the lines? In dealing with social media, it's a very critical topic to consider, especially for businesses. Looking at the two types of social media avenues, personal and business, may offer a little more perspective and remind us to develop guidelines when creating social media plans for business.
The psychology of personal social media postings can be as varied as the people typing on the keyboard and not easily interpretable as many people may not reveal their true emotions, feelings or personality through their social profiles. A recent survey of college aged women found many reasons for daily posts had truly to do with real social events or hook-ups with a love interest. Women stated they intentionally posted where they were going, pictures of themselves looking incredible, or information about how much fun they were having, knowing a guy they were interested in would be seeing the post flying across the news feed. Twitter is more effective when connected to Facebook and the constant stream of Tweets is unavoidable and sometimes downright annoying.

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Women in this college demographic also see the social media forum as just that, social. Many posts and pictures are splattered throughout the internet without a care or concern for the future, even though there are certain courses where professors may caution that once posted, you could be toasted in the future. One such college student recently commented, "She'd better start saving her money to pay Google to delete her existence when she began her career search." The problem with that is once public, the picture or comment can be copied and saved, even if it's deleted at some point in time. And while the cross-dressing Halloween outfit may have been the hit of the kegger, it probably won't make a great political statement during an election should that be the direction taken after college. Long gone are the days of, "I didn't inhale," chances are there could be a You Tube video proving otherwise.
The other dilemma found in social media is the same concept we still see in email messaging, the circulation of false stories and viruses with the intent of causing harm and destruction. What motivates someone to intentionally dream up a horrible tale of cancer or death to cause people to click open the file and have their hard drive attacked? Is it the fact victims are unseen so there's less sympathy or none at all? Or, is it the satisfaction of knowing they had the single-handed power to ruin the time and energy of masses of people? Or, are they simply looking for some fake sense of grabbing their fifteen minutes of fame anonymously knowing anything other than halting the government systems will not likely produce a law officer knocking on their door? Whatever the motivating pathology, the certain thing is these malcontents can judge, measure and watch their destruction from the comfort of their bedroom, knowing the discomfort they've imposed.
Fortunately, the vast majority of users of social media for personal fun aren't there for ill intent. From a perspective of someone who watches hundreds of Facebook posts, tweets, tumbles and stumbles, the majority of users appear to have one general theme: to reach out and touch friends, to make a difference in a life, to share a piece of themselves and to promote their beliefs and causes. Finding people who were once an important part of their life years ago, rekindling relationships with friends and family, staying in touch across miles and being virtual voyeurs with permission to do so and not having to feel creepy about it, are all reasons for making connections. Satisfying that nosey neighbor craving to know what other people are doing is also not to be overlooked.
After active users, there are several categories of "friends" beginning with those who simply do not care about what their friends are posting, never liking or acknowledging the existence of anyone else, but instead simply promoting their own agenda. The quiet friends are the mere observers who never post, but read about everyone else, keeping their comments private and between close friends and family only. And the most curious partaker in social media is the friend who never post and whose wall is shut down, they rarely log in and have no idea changes to Facebook are being made constantly and have only a vague idea of Twitter but know they don't want any part of it. These are the individuals who at a weak moment in time caved to peer pressure and created a Facebook page and have now probably forgotten the password in order to delete it.
The personal drive of users appears to be for the most part, one of validation of existence. To feel life is moving and happening when the reality may be shear boredom has set in. To feel part of a world that is constantly evolving and growing, to feel that what you believe, say or want makes a difference at least to the hundreds of names found on their friend list. It allows a bit of momentary narcissism and obtaining a tiny bit of attention on a grander scale than life without social media allows. It's an ego boost and a healthy expansion of our world that brings knowledge and conversation. However, one misquote on a tantalizing and controversial subject, can throw you smack in the middle of a feeding frenzy of social media carnivores. So, caution should be taken when reposting or firing off a hateful or pointed post. But, the beauty of social media is the likelihood of becoming the subject of a scandal is rare and still leaves us able to throw around the fifteen minutes of fame cliche. Unless, you are a corporation or business, then the game and the rules change.
With regard to the psychology of business participation in social media, it's important to understand the factors that drive our personal use of social media must be used in reverse when it comes to promoting business. The personality of the user becomes insignificant as a voice for the company is the only sound that should be heard. The prejudice, thoughts and beliefs of the person in charge of the tweets and posts, has to be stifled and the words become politically correct no less than if the advertisement is hitting the front page of the local paper. Public profiles must be in line with company policies and standards, following a formula or plan to promote and encourage business without offending and designed to achieve the purpose of social media which should be business and income generation. The personalities of customers, followers and fans, takes over and becomes the target. The importance of the psychology of the readers of the content is what must be of paramount consideration to create an effective marketing strategy and plan. One misplaced quote, one offending post or tacky tweet, can have a snowball effect to the bottom-line. Caution and care must be taken when creating the personality of the company to be put on the internet forever. Leaving the fate of such an important representation should be taken seriously and not put into the hands of the cashier at the front desk simply because she's the only one with a Facebook page.
As you can see the psychology of social media is responsible for the existence of social media and has the potential to destroy someone in the blink of an eye or promote fame at the speed of light. It's an important consideration for all players, on all levels, to correctly utilize and protect yourself when in the playing field of the social media arena. It's a world that grows as fast as keystrokes can be laid down and share buttons clicked and the consequences are far reaching with negative news flowing faster than uncontroversial tidbits. The only comfort in knowing that should you make a personal misstep is, fifteen minutes is a relatively short amount of time in which to weather a storm and should the ill-placed Tweet cause a downfall of a business, it can always post the offending social media manager has been fired, retract the misquote, delete the upset followers and seek out new fans. Just don't forget to do damage control and respond to all the negative comments certain to be floating around on the internet, yes, that is a whole other topic.

Leslie Prichard is a freelance writer who consults with corporations in order to prepare articles and web content for their industry specific needs as well as a corporate social media manger. Leslie's work has been published throughout various media including websites and magazines and she has won awards for her writing. Leslie has also been a paralegal for twenty plus years and holds a B.A. degree from Texas Tech University. Leslie is always connected and can be contacted via social media: email at onenoseybroad@gmail.com or find her on Facebook and Twitter where she spends most of her waking hours.

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Extra, Extra Read All About It - On Facebook and Twitter

2011-05-06T04:42:00.000-07:00

Extra, Extra Read All About It - On Facebook and Twitter

By Tony Bianchini

Article Source: http://EzineArticles.

When I was studying to become a journalist at the University of Maryland, I had to take more than 20 classes to learn what it took to become a professional reporter.

Little did I know, but all I had to do was wait 15 years and I could become "a reporter" just by creating a new Facebook page. Don't tell that to my father; he's still paying for the University of Maryland.

Web 2.0 and the explosion of social media outlets has not only changed the way that people communicate with their friends and family, but it's also opened up the way they disseminate news to business colleagues, potential customers or communicate with Facebook Friends or Twitter followers (akin to a newspaper's circulation) about what they had for dinner at Five Guys (and more importantly, if it was good or not).

I know. There's nothing more annoying than reading what a person you knew in high school ate for dinner that night, but when you think about it: 1) you read their status update; 2) formed an opinion on it; and 3) may in fact eat at that restaurant simply because your brain stored that information and remembered that someone you knew had a good experience there.

While there are still many reputable and professional journalists in our State and the world at large, the simple fact is that today, everyone, including YOU, has the ability to become a "reporter" because the Internet has allowed websites like Facebook, Twitter, Foursquare and a variety of other social media outlets to become the newsstands of the 21st Century.

Think about it:

People aren't only hearing about world events like the earthquake and tsunami on the ABC Nightly News. They are reading about it on Twitter or Facebook from their friends' first person accounts in Japan.

Now people aren't just learning about the hot new restaurant because they read a food review in a newspaper. They're reading posts from their friends on Foursquare.

Now people aren't opening up the Sports Section first thing in the morning; they're opening up Ubersocial on their smart phones and reading the Tweets of their favorite sports reporters.

Whether, it's Twitter, Facebook, the ABC Evening News, NJ.com or the Star Ledger, people learn about the world around them from a variety of "news" sources. And believe it or not, sometimes it's not a professional journalist who's sharing that information with thousands of people. It's YOU.

Article Source: http://EzineArticles.com/6236516

5 Tips on How to Handle Social Media in the Workplace By Lucas Arnatt

2011-05-06T04:16:00.000-07:00

5 Tips on How to Handle Social Media in the Workplace
By Lucas Arnatt

Article Source: http://EzineArticles.com

The lines of communication are blurred. Somewhere between the Internet and our real lives, social media has taken hold, creating new habits and expectations that, as usual, push the technology to its limits. This generation from baby-boomers down to Y2K babies are all subject to this massive shift in how they receive and send information and by extension, themselves, out into the ether.

Old school thinking is to ban access to social media in the workplace. I feel the twinge myself, now 40, as a younger worker pulls out their glowing mobile and thumbs out a quick message, working much faster at that than at the task at hand. Focus is split and more importantly, focus is split between their here and now and their virtual here and now. How can this be good?
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The Internet's influence is so powerful that it is incredibly hard to block, monitoring and focusing on its strengths is more beneficial. Larger corporations try to block or monitor internet usage through IT protocols and putting some fear of termination in their employees if caught texting or using Facebook on company time. Desktop computers are becoming a smaller part of the social media equation as mobile technology advances and makes communication that much easier.

Mobile phones greatly increase the ability for workers to socialize online and are more accessible than a desktop computer 24/7, so the habits are more readily created. The Web is now truly unleashed, ironically becoming more powerful while being sized down to a postcard version of its original monitor size, Web designers scrambling to add mobile friendly code, mobile landing pages or even build apps to appease this emerging power.

So, as a business owner, the power of social media combined with mobile technology may seem daunting. However, social networking can be a boon for businesses, when approached in the proper manner and with focus. It is another tool that developers, sales and marketing teams can use to reach their audience.

Here are five tips on the benefit of, and how to use, social media in the workplace:

1. Potential clients communicate using social media and will expect businesses to make themselves available to them when they need them. Find the appropriate channels such as LinkedIn, Facebook business page and official business Twitter accounts and get set up in social bookmarking sites like Delicious. Keep true to your marketing and branding guidelines across all accounts and customize the look of your pages to best convey your logo and image.
2. Teach your staff about privacy issues and social media etiquette. When you teach others, you will learn from their questions and responses too. If you don't know the ins and outs of these social media channels, hire someone who does to set up your office computers properly and also provide a training session to your staff so they are clear of your expectations.
3. The issue of employees who text their friends or updating their Facebook status while performing their duties would best be determined based on their job description, safety concerns and focus needed to accomplish their tasks in a timely manner. Does it really affect their performance or does it keep them happier through their work day? In any case, it would be fair to all staff that the same rules apply across the board.
4. Funnel the staff's social media activities so they benefit the company while still allowing the staff time to be part of the social environment. A company's brand now extends to their presence online and is represented by the news feeds and tweets of its employees. As long as employees are respectful of their company's policies, their online activities can benefit the company. Have a staff member actively search out online reviews of your company's services or products and have them post responses to both positive and negative reviews.
5. Find the worst case of social media addiction in your office. You can either make an example out of them and reprimand them, or offer them the opportunity to become the liaison for the company's social media presence, where they are expected to put their talents and passion to use.

Your company can benefit from your staff's awareness and involvement online by:

* Increasing awareness and brand
* Increasing your customer base
* Getting direct referrals
* Receiving feedback for marketing data
* Blending social media with business needs

As a business owner or employee, you must decide how important social media is to your work environment. Is it best (or even possible) to enforce a hard line with yourself and other staff members and ban the use of personal mobiles and/or personal use of company desktops and laptops? Or is it more realistic and forthcoming to find a productive channel for social media in the workplace? Social media brings people together and helps share ideas, events and can help your business expand its presence in people's everyday lives. Just make sure you set down realistic guidelines and have clear communication at all levels of the company to guarantee a productive and happy workplace.

Are you ready to integrate social media into your webiste and workplace? Contact BlindDrop Design Inc. for more details, please visit Calgary website design to see BlindDrop's full list of services to the Cochrane & Calgary Area. Lucas Arnatt has been a Calgary Web Designer since 1997.
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Video Marketing Vs Article Marketing Vs Social Media Strategies By Andy Medlam

2011-05-06T01:28:00.000-07:00

Who could have imagined that the corporate world would, one day, grow so fertile in its marketing approaches that the methods, emblematic of intellectual elite and fun-loving populace, would one day exceed, from infotainment, to become a sine quo non for its survival. Yes, that day has come. Amongst the most recent marketing techniques that have become the darling of corporate world are the video marketing, article marketing, and social marketing. Here arises a fundamental question that why should these marketing tactics be used keeping in consideration that these, virtually, stand in contrast to each other.

The first part of the question pertains to why social media marketing should be used as a tool for marketing and where does it stand in comparison to the above mentioned two other types of marketing. The reasons, advocating the use of social media marketing, are multiple. Social media websites are, fundamentally, the networking websites where the users can assemble as groups. There are just a very few social networking sites which are popular.

One of these sites, Facebook.com, has more than 500 million users. Other social networking sites, which are relatively less popular, have more than 80 million visitors. In short, the social networking sites have visitors in the sphere of 600 million; providing the biggest market that a company can ever think of. Not only this, the marketing through social networking sites can be done without even spending a penny. Feedback is one of the other major benefits of social media marketing as the users of the networking sites can easily comment on the post after having seen these on their walls.

Article marketing is the other type of marketing technique, under our microscope. Article marketing, unlike social media marketing, is relatively an expensive technique. The reason underlying this is the fact that most of the corporate companies shall need to hire writers, mainly, to write tens of articles for them-the articles which are going to be their mouthpieces on the internet. Though expensive, but article marketing has one benefit due to why article marketing has become extremely successful before it can made the corporate companies extremely successful. This is because articles are far swift to grab the trust of the client. When written in simple and informative style, the reader starts trusting the source of information. In the climax of this trust, comes the name of the company whom he prefers to visit, in the flow of reading. Besides, article marketing plays a very substantial role in the search engine optimization of the company's website.

The third type of marketing, under discussion, is video marketing. Video marketing, unlike the other two types of marketing discussed above, is, relatively, expensive. Video marketing entails making of videos before these are uploaded on various websites, which may or may not include the company's own website. These videos carry a text on these marketing the company or brand these belong to. Making of videos, of course, costs some money. Why video marketing should be preferred when the other two types of marketing methods are available and cost less, is the question in the minds of most of the people. The reason for this is that people love watching videos more than they love reading as watching video is more convenient. Estimates show, by com Score Media Metrix, that more than 138 million Americans watch more than 9.5 videos each month on the popular video site called Youtube.com. Besides, video has a long lasting impact on the minds of viewers, resulting in success of video marketing.

Therefore, it can hardly be argued that any one of these techniques of marketing is better than the other two. Rather, it merely depends on the budget the company has for the purpose of marketing-an essential contributor to the success of any business entity.

If you would like to know more about how we teach others to produce massive online results either for Offline or Online Business then feel FREE to visit my Blog @

Article Source: http://EzineArticles.com/5763162

Understanding Social Media Growth Statistics - The Participation Plateau By Vanessa Wood

2011-05-06T01:20:00.000-07:00

Understanding Social Media Growth Statistics - The Participation Plateau

By Vanessa Wood

Article Source: http://EzineArticles.com
There have been several articles lately about declining Facebook numbers. Inside Facebook revealed that despite a record 7.8 million new users added in May, there was a huge June slump with only about 320,000 new members. Does this mean that Facebook is on a decline? The Mac and Cheese opinion is a calculated "No". The usage numbers are better described as "The Participation Plateau." The Plateau effect occurs over time as users' interests and lives demand change. The plateau also explains the complaint we often hear from users in their 40's, 50's and 60's-they just don't have enough time to Facebook.

PEW Internet, studying the use of Social Media by Generation Y, concludes "by 2020 Generation Y... will have 'grown out' of much of their use of social networks." Yes, in ten years these users will have aged from their teens and twenties into their thirties when family and career demands will dramatically increase in their lives. Simple logic explains that increased life demands diminish the time allotted for Social Media.

To understand how Facebook has plateaued, it's important to understand the composition of users. Teen and twenty-something users were the first to convert to Facebook. Inside Facebook statistics show that this segment still makes up about 50% of all Facebook users. If you look at usage amongst 18 to 44 year olds, this larger group comprises about 75% of all users.

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Social Media usage, particularly Facebook, is divided between reading and posting. Youthful users check their news feeds, post their status, and comment on their friends' status more frequently than other age groups. They have time to click and explore and share events and news among their friends and followers. When full time work and family replace schooling, less time is available, so these activities shift as users age into more demanding lives. This also explains why retired users are increasing quickly - freed up from career demands, they have more time available for social media pursuits.
So if you have been teeter-tottering about the value of getting active in Social Media, don't let the participation plateau put you off of using this highly valuable marketing method: it is still an effective way to stay in touch with customers and prospects, as well as being a fun social outlet!

Even with a dramatic 96% plummet in new user growth between May and June of 2010, Facebook usage is not slowing down. And Facebook, like other Social Media, is not going away. It could be that Facebook is finally reaching the top level of interested people with computer access and this kind of plateau is part of any normal business cycle. While the numbers may fluctuate, new users are still coming into Facebook.

Vanessa Wood believes "All the world's the web!" There's room on the internet for your venture to be the next Internet phenom. Vanessa has years of corporate and small business experience that she brings to clients' web and blog design. She is the owner of Design to Spec LLC. Vanessa is an avid blogger on social media topics and best practices for the web.
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social media statistics

2011-05-06T00:57:00.001-07:00

Track Social Media Efforts and Statistics
By Michelle Salater

Article Source: EzineArticles

Wouldn't you want to know if you were doing something wrong on social media so that you could stop wasting your time and start creating compelling online content that produces tangible results? Well, the best way to know if you're doing something wrong is by tracking your social media efforts and organizing your results so that you can visualize where you're seeing success and where you're seeing poor results. When you can pick out ineffective patterns, you can start making changes and develop patterns that work-every time and all the time.

Below are 5 steps to take to track your social media efforts and organize them:

Step 1: Choose a starting date to begin tracking your efforts.(HINT: Start today, and don't put it off any longer!)

Step 2: Create a social media editorial calendar.

Similar to a blog editorial calendar, a social media calendar will help you plan different posts on social networking sites, at various times throughout the day. When you have time and topic variables in place on paper, you can start to visualize patterns and develop an understanding for what's working and what's not working.

A great way to manage your social media efforts is by creating an editorial calendar for each week. This shouldn't take too long and will help you during the week when you're superbusy and don't have time to sit down and think about what your next social media post will be about.

Step 3: Follow your calendar.

If you don't discipline yourself and stick to your social networking schedule, your results will not be accurate. Therefore, you will not be able to extract any patterns from your data.

Step 4: Create a tracking spreadsheet.

We love using Microsoft Excel spreadsheets to track and organize our social media efforts. With a spreadsheet, we can visualize statistics to see what days prove to be the most successful and what days have a decrease in activity.

Creating a social media spreadsheet is easy. Make a section for each of your social networking profiles on your spreadsheet, and create customized columns for each profile.

For example, if you are tracking Twitter, create a Twitter section on your spreadsheet and label the columns: Date, # of Retweets, # of Messages, # of Followers, and Additional Notes. Track all of your Twitter information in the appropriate column. The following week, mark your findings below last week's findings. Do you see an increase in retweets? Or perhaps you see a decrease?

Continue the process for a month, and see which days yielded the most activity. You might start noticing interesting patterns. For example, you could find that whenever you post every Tuesday at 9:20 p.m., you receive the highest number of retweets from followers. This is an indication that you want to continue tweeting every Tuesday night at 9:20 p.m. Then, try tweeting every Wednesday night at 9:20 p.m. Perhaps you'll notice that no one retweets your posts on Wednesday nights. Then, experiment with other times.

Step 5: Make changes to your next editorial calendar.

The main posting variables you want to keep an eye on include dates / times, topics, and phrasing of your posts. When you start noticing increases in your numbers, continue whatever you happen to be doing to get these numbers. When you start seeing your statistics decrease, switch up your variables to see where the issue lies. And don't forget to always track your changes.

Discover simple marketing strategies to attract and convert prospects. My bimonthly ezine, Sumer's Secrets, is packed with tips on how to improve your web copy, promote your website, and market your brand. Sign up and receive a FREE report on creating web copy that will increase sales and site traffic.

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China’s Microblogging Celebs Blow Past Western Stars 5:05 AM 3/30/2011 by Jonathan Landreth

2011-03-30T06:09:00.001-07:00

Look out Lady Gaga, here come Zhao Wei and Little S.

BEIJING – A handful of Chinese celebrity micro bloggers now have more online followers than some of the most-followed stars in the West, data from social networking sites Twitter and its Chinese clone, Weibo, shows.
Chinese actress and pop singer Vicky Zhao Wei, the star of the 2009 box office hit Mulan, added more than 116,000 followers in the week ended Tuesday to swell her Weibo fan base to 5.81 million people and help her blow past American singer Taylor Swift, whose Twitter followers now number 5.72 million.

The 5.5 million Weibo users following Kevin Tsai -- the openly gay host of Taiwan’s Golden Horse Awards, the equivalent of the Oscars for Chinese-language films -- edged past the 5.4 million Twitterers now following American talk show host Oprah Winfrey.

At the end of 2010, the overall number of Chinese people going online was 450 million, a group almost 50 percent larger than the entire population of the United States, now 307 million strong.

In January, China's No. 1 most popular Weibo user, actress Yao Chen, had 4.9 million followers. As of this week, Yao, who starred in the 2010 hit If You Are the One 2, broke the 7 million fan mark catching her up quickly to the number of Twitterers following U.S. President Barack Obama (7.13 million) and pop sensation Britney Spears (7.21 million).

As of September 2010, Twitter had 175 million registered users. Nasdaq-listed Sina reports that Weibo had more than 80 million registered users in January 2011.

Still out of the reach of even actress Yao atop the list of Twitterati are teen idols Lady Gaga, with 8.98 million Twitter followers, and Justin Bieber, with 8.35 million.

Right behind Yao on Weibo is Taiwan actress and singer Dee Hsu. Under her nickname Xiao S, or Little S, Hsu ranks No. 2 on the Weibo most-popular list with 6.18 million followers. Hsu is a co-host with Kevin Tsai of the popular Chung T’ien Television comedy talk show Here’s Kangxi.

Google Circle Rumor

2011-03-19T02:46:00.001-07:00

Google Circle Rumor

There are rumors going around that Google will be releasing its own social network. Speculations have been seen around the web and Google Circle has also been the Trending Topic in Twitter. People are wondering if Google is working on its own social networking site and what its focus would be.

It is still undetermined if the new social networking site, if ever there really is one, would center on music, movies, or games. Google Circle or Google Me is said to be a Facebook killer. That might be wishing a lot from the supposed Google project since the company hasn’t have any luck on its social projects.

The Google Wave tried to be a Twitter rival but the company didn’t manage to get the masses hyped enough and last August Google gave up on the idea. So it is surprising to hear all the speculations about Google’s social project.

Three were lots of talks the Google will launch Google Circle at the SXSW in Austin, Texas. But the rumors were shut down by the company when it announced through Twitter that it will not launch anything in SXSW.

There are rumors that state that Google isn’t working on its own social networking site but it is working to make some of its products more social. Analysts say that Google should do something about Facebook dominance. Both companies don’t compete directly with each other but they do compete for user time and attention.

Google Circles, Media Sosial Ala Google

TEMPO Interaktif, California - Tergiur dengan kesuksesan Facebook dan Twitter, Google Inc. berencana meluncurkan sebuah media sosial Mei mendatang. Jejaring sosial dengan nama Google Circle itu

Sejak Jum'at pekan lalu, rumor mengenai media sosial buatan Google ini telah marak di Twitter. Sayangnya, dalam acara South By Southwest (SXSW) di Austin, Texas, Google menolak berkomentar mengenai rencana media sosial tersebut.

"Kami tidak meluncurkan produk pada acara yang dibuat orang lain," tulis Google. "Kami juga tidak mengomentari rumor dan spekulasi."

Sebelumnya, Vice President of Consumer Products Google, Marissa Mayer mengatakan salah satu "titik lemah" Google selama ini adalah di sisi media sosial. Dia merekomendasikan raksasa teknologi asal California itu tidak terlena dalam mengembangkan software saja namun juga "bangkit" untuk memberikan layanan jejaring sosial kepada konsumen.

Telegraph|Rini K
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A successful Stocks and Commodities Trader

2011-03-18T02:22:00.000-07:00

Successful trading comes from experience and experience comes from only after spending money and time in the Markets. A trader is considered only if he trades and makes money in bull or bear markets.

Proper analysis and strict financial discipline are the two important factors that are very crucial for a trader to be successful. Successful Traders have developed a good trading system after prolonged testing of the trading system.

A trading system may be of any kind but over a period, it should show good results, irrespective of any Market. Until you design a trading system, try experimenting with your system till you are satisfied with the system. This is not going to be a easy process.

Once you have found a successful trading system that works for you, you need to test the system for number of times for Profits and losses before you use it in real time.

A trader you trades the markets without proper trading system is destined to lose. So, designing a trading system is the half way mark for a successful trading. The next part is financial discipline.

Financial discipline is nothing but executing your trades based only on your system with proper entry and exit levels. The loss from any trade should be less and the profit from the trade should be more.

Successful mastering of developing a trading system and following it with discipline would surely make a successful Trader.

No Super power is going to rule the world forever

We all know the might of British Empire in the 17^th,18^th, 19^th , and 20^th Century. There was a saying ‘ The sun never sets in British Empire’ which means almost all the parts of the world were ruled by the British. Such was the mighty of British Empire. They brought most of the world under their rule spanning from America to Asia to Africa. They were the dominant powers in the world affairs at that time.

But they were outclassed by USA and USSR after the world wars. USA and USSR became the superpowers of the World. World politics revolved around them. But after the disintegration of USSR in the 1990s, USA remained the sole super power of the world.

Before the 15 Century, the world was under the control of Muslim rulers. The Arabian and Persian Muslim rulers conquered most part of the world except Americas since it is too far away from their countries and also sea expedition is not possible for far off continent. Sulaimansait even expanded his kingdom to Spain in Europe. Muslim rulers conquered most of the Asia except the Mongolia. They conquered African continent. That is why most of the North Africa was Muslim populated Countries. But their might and importance vanished since the emergence of British Empire.

Before 10^th Century, the world is dominated by the rulers from the Indian subcontinent and Mongolians. Chenqish Khan one of the Mongols ruler had made a expedition to conquer the world. But their Importance and power vanished by the arrival of Muslims rulers from Arabia.

No power center will rule the world forever. The super power status of USA would be challenged one day by some other country. But the rotation will continue forever.

Posted by rajkumar.rr at 3:14 PM

Aftermath of Japan’s Natural disaster in world Economy

2011-03-18T02:21:00.000-07:00

Friday, March 18, 2011

Once again, Nature has demonstrated its vast devastating power on Earth and also it has been once again proved the instability of Human lives in this world. Even though, natural disaster are not new for the Japanese, the present devastation is caused by Earth Quake, Tsunami, and Atomic radiation. Japanese might not have imagined such a three frontal attack on them.

The only consoling thing is that only the coastal areas are affected by this devastation. The main land is not affected by Tsunami. This seems, that Japan will soon recover from this calamity. The resilience and discipline shown by these people shown by this people is astonishing . We have seen utter chaos in the streets of many Asian or European Or American countries whenever a disaster struck. But the Japanese kept their cool and they have moved on.

It is learnt the Tsunami might cost a lot for the insurers. So, it is bad time for Japanese Insurance companies. Japan is an Automobile Major. It may affect the production of these companies. Japan may need lot of money to be put into their economy. So this will surely dampen the export import balance of that country. Already crude oil saw a mild sell off on the back of Japanese natural disaster fearing a lack of demand on crude.

Commodity prices may move on the back of fresh demand for reconstructing these regions. So metal prices may go up in the near future. The economic impact of this disaster most likely to affect Japan only. It is unlikely to impact other economies.

WRAPUP 5-Japan hopes to restore power at two crippled reactors Friday

2011-03-17T19:57:00.001-07:00

Work not progressing as fast as hoped
* Japan nuclear agency says aware of "Chernobyl solution"
* G7 agrees rare concerted intervention to restrain yen rise
* U.S. nuclear official says reactor cooling could take weeks (Adds Chernobyl comments, details)
By Kiyoshi Takenaka and Terril Jones
TOKYO, March 18 (Reuters) - Japanese engineers raced to restore a power cable to a quake-ravaged nuclear power plant on Friday in the hope of restarting pumps needed to pour cold water on overheating fuel rods and avert a catastrophic release of radiation.
Officials said they hoped to fix a cable from the grid to at least two of the six reactors on Friday, but that work would stop in the morning to allow helicopters and fire trucks to resume pouring water on the Fukushima Daiichi plant, about 240 km (150 miles) north of Tokyo.
Even if the engineers manage to connect the power, it is not clear the pumps will work as they may have been damaged in the earthquake or subsequent explosions and there are real fears of the electricity shorting and causing another explosion.
"Preparatory work has so far not progressed as fast as we had hoped," an official of plant operator Tokyo Electric Power Co (TEPCO) told a news briefing, adding that engineers had to be constantly checked for radiation levels.
Washington and other foreign capitals have expressed growing alarm about radiation leaking from the plant, severely damaged by a magnitude 9.0 earthquake and tsunami a week ago that triggered a series of destructive explosions and compromised the nuclear reactors and spent fuel storage tanks.
Worst case scenarios would involve millions of people in Japan threatened by exposure to radioactive material, but prevailing winds are likely to carry any contaminated smoke or steam away from the densely populated Tokyo area to dissipate over the Pacific ocean.
Nuclear agency spokesman Hidehiko Nishiyama said the priority was to get water into the spent fuel pools. He was unsure how effective the helicopters had been inn cooling the reactors.
"As to what we do beyond that, we have to reduce the heat somehow and may use seawater," he told a news conference. "We need to get the reactors back online as soon as possible and that's why we're trying to restore power to them."
Asked about the "Chernobyl solution" of burying the reactors in sand and concrete, he said: "That solution is in the back of our minds, but we are focused on cooling the reactors down."
Japan's nuclear disaster is the world's worst since the 1986 Chernobyl disaster in Ukraine.

Bank of America Website Destroying conspiracy Wikileaks

2011-03-01T09:53:00.000-08:00

Bank of America Website Destroying conspiracy Wikileaks - the hacker group Anonymous managed to dismantle the conspiracy of a number of private Internet security services company in the U.S., which formed a consortium to "silence" a secret plan and submit a proposal to the Bank of America to jointly attack Wikileaks.
"Anonymous" is a hacker group Wikileaks supporters. The Independent Daily Website edisi Monday (15 / 2) reported that last week, the volunteers "Anonymous" managed to break into a server owned by the Federal Gary HB-security firm that offers investigative services to other companies-and post thousands of emails on the Internet Federal HB Gary .
"Anonymous" carried out the attack to avenge the claims of the Federal Chief Executive HB Gary, Aaron Barr who said that he managed to infiltrate into the Internet network "Anonymous" and know in detail the composition and leadership structure in the group.
Confidential emails HB Gary Federal uploaded to the internet to get attention from the hackers in cyberspace, bloggers and journalists. From the emails, they found indications of a conspiracy involving the Bank of America to conduct sabotage against Wikileaks and mendiksreditkan journalists sympathetic to Wikileaks, a site that managed to uncover and disseminate the documents confidential by the U.S. government.
Three Internet security services company, among others, HB Gary Federal, Palantir Technologies and Berico Technologies, based on their presentation documents, submit a proposal on Bank of America to jointly attack Wikileaks, following the threat that secret pembocor site to publicize information that would shame Bank of America.
The attack on Wikileaks will be done by providing false documents to Wikileaks in order to destroy the credibility of the secret pembocor site, exposing the people who become the source of Wikileaks information, including the journalists who become investigators Wikileaks.
From an email written by Barr on a civil note that Barr's request Palantir Technologies Palantiir as Internet security services company, must track down and intimidate the people who make donations on Wikileaks.
"Companies must make public safety services understand, if they support the organization (Wikileaks), we will be pursuing them. Note the transaction very easy to track, "the email Barr.
Meanwhile, law firm Hunton and Williams, who was appointed the Bank of America as an attorney, denied that his company was involved in the conspiracy. "We have not seen their presentation, never do an evaluation of their proposals and are not interested in it all," said a spokesman from the law firm. He also stated that the documents in the form of emails and presentations to destroy Wikileaks, are false documents.
But the Palantir and Berico ensure the authenticity of the documents successfully broken "Anonymous". The two companies released a statement on pemublikasian pitched rage these documents and states cut off ties with the Federal Gary HB.

social media strategy

2011-02-28T05:55:00.000-08:00

Companies large and small are rushing to understand and get involved in social media. But most of the agencies and consultants who are being paid to establish social media campaigns for corporations are afraid to tell their clients three things they don’t want to hear.

1. Everyone Must Work Together

In most big companies, IT, digital, marketing and sales not only don’t work together, they compete with each other. Until they start collaborating as a team, you will not succeed in social media.
For example, I recently handled social media advertising for a major retail chain’s holiday microsite. The promotion was conceived by the digital department and involved augmented reality. But the IT department refused to allow a link from the homepage to the microsite because the microsite’s design was done by an external agency.
Further, the marketing department refused to allow a dedicated e-mail to go out to the company’s mailing list, and when placed in the company’s normal promotional e-mail, the link to the microsite was lost in a sea of weekly specials.
These hurdles made it very hard to drive traffic to the microsite.
But more than that, this lack of internal collaboration and contact makes any kind of social media involvement virtually impossible.
A company that hasn’t learned to listen to its own employees, and encourage them to collaborate internally, is not likely to succeed in integrating social media tools into its marketing mix, no matter what agency or consultant they hire.

2. Top Management Must Be On Board

managers imageIf the direction doesn’t come from the very top, managers, who have myriad reasons to fear change, will hang on to the status quo.

Despite the best intentions of agencies and consultants, social media integration is bound to meet huge resistance until top management says it’s OK to spend time and money to integrate it into the company’s marketing and culture.

Example: The marketing team of an international manufacturer of electronics wanted to know how the company could begin to use social media and we discussed the many possibilities.

Listening and responding to what customers are saying about the brand in social media can supply good intelligence and give the company a chance to interact with customers.

“Our management doesn’t want to listen to customers,” the PR director said. “They want to talk to them.”

However, that doesn’t work anymore. The status quo is dead. Any company that isn’t willing to listen to customers and be nimble and quick enough to respond, and, when necessary, change, will soon be unable to compete with smart, tech-savvy companies that can turn on a dime.

Willingness to change is the new bottom line for every business today. But top management has to buy in before change can begin.

3. Don’t Expect Overnight Success

point a to bSure there are videos that go viral, contests that attract a lot of buzz, and Facebook pages that get a lot of fans. But what comes after those efforts?

After the tools change (and they surely will) how will social media fit into the company’s overall strategy and help it reach long-term goals?

Example: Smart companies look at the long-term. The Fiskateers, now in its sixth year, is the brainchild of digital agency Brains on Fire, for their client Fiskars.

With the scissors brand losing market share to foreign knock-offs, the company enlisted several actual crafters to blog, attend events, and represent the brand to customers as part of a new community strategy.

“If you empower your customers to become your evangelists, you’d better be prepared to continue it,” says Brains on Fire’s Geno Church. “It’s permanent when you engage in this type of marketing.”

Once you have created the community, listen to it. Fiskars made several changes to its products based on what it discovered through its Fiskateers community. Doing so helped build customer trust and loyalty.
Where Should Your Company Start?

Realizing that employing social media in the marketing mix is a long-term commitment to change, the best way to start is to pick manageable, measurable goals.

Pick a small number of social media goals for the coming year. Some possibilities:

- Turn the company newsletter into an internal blog and give all employees the ability to contribute
- Establish a social media policy for employee participation in social media on company time and beyond
- Let employees vote on the best ideas suggested by other employees
- Resolve to respond to customer service issues within three hours, via social media

Don’t try to do all of these things at once. Pick the ones that are most likely to be possible for your company to start and sustain.
More business resources from Mashable:

- The 10 Stages of Social Media Business Integration
- 5 Tips for Creating a Successful Social Media Contest
- HOW TO: Measure Social Media ROI
- HOW TO: Implement a Social Media Business Strategy
- HOW TO: Use a Start Page to Stay Organized

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