Search Engine Optimization

Off-Page SEO strategies

2011-12-14T21:45:00.001-08:00

Perhaps you'll be a little surprised, but off-page optimization starts with the content (which is the king, as you remember). The very first step you should accomplish before starting any link building is quality content. Remember, it is much easier to get a link onto some amazingly creative or informative article rather than onto a scanty set of trivialities. Deliver the content and the qualtiy backlinks will become much more closer to you than you think.

Nevertheless, the content alone is not enough. You still need to put some efforts into your link building strategy. Here is the rough step-by-step:

Know your product

Seems stupid at first, isn't it? But surprisingly many people all over the world simply do not know what do they offer! They simply cannot explain what they sell, what product they deal with, what's its features, why do other people need this product and what differs this product from other 2567 products of that kind. They simply do not know. But you must know that! Think of your product or service. What's unique in it? How can it help others? Who are your potential customers? You see, you cannot offer your services or products to some average and faceless customers. You must clearly understand who your customers are and why do they need you product. Start with that, figure it out for yourself, then formulate it into words to explain this for other people as well.

Set objectives

Now as you know who are your target audience, you should set the objectives - what is the purpose for you in reaching that audience? Money? Fun? Word of mouth? Fame? Popularity? Why do you need those people linking to your site? Spare a few minutes (or maybe few days) onto thinking of it - that's worth it. Without that answer you won't succeed.

Research

The next vital step is research. Before diving into the link building, you should gather as much information on the market as you can. The key to the success is information. But the value of the info is inverse of its age. So investigate the market, find the fresh info on your theme, conduct some personal researches or experiments if needed, talk with specialists in your industry - that's all count. What's the point in writing an article if the story it tells to your potential buyers is old as your granny? Well, of course, there is always someone who didn't hear it yet, but some recent news will attract much more interest anyway and that mean much more inbound links too.

You should also probe the market - what is popular, what are alternatives, how much does it cost, what are the bottle-necks, what's the ROI and so on and so further. Base your link building strategy on the current trends of the market in your niche. 

Build content

As it was said above, the quality content opens the door to many inbound links to your site. At this step you should already know who are your potential visitors, who do you target, what objectives do you pursue and so on. Also you have a handful of great, freshly squeezed information. Now it is time to clothe all of this into tasty marketing texts. If you can do it with your own strengths - that's great, do it! If you cannot write persuasive selling copy yourself - hire someone who can.

Acquire links

One of the today's buzz words is link baiting. The term describes the way how the links are acquired. The technique does not intend to ask webmasters to put a link to you, instead it encourages them to do that. Just like the fisherman baits a fish to the hook, you can bait a webmaster with your website. Why whould a webmaster want to link to you? Because your site has some value. Because it provides some services that others do not. Because it has unique content. Because it is funny. Because it's authoritative and trustworthy. There are plenty of possible reasons. But what common about them is: the link bait is never an easy money! You need to thought it out well. The bait needs to be well researched. It must fill some gap in the market to attract high value links.

Don't think of acquiring links as a part-time job. Treat it as something big, something that takes all of your efforts and something that you would be proud of when it would be done. Then it will amaze other people. Then it will attract their attention. Then webmasters will be happy to put a link to you.

Ok, let's suppose you have written a good content, but how do you promote it? How do you make others link to it? Where to start from? The best place to start is other resources at your theme - forums, personal blogs, some authority sites in your field etc. You could also research your competitors and find who links to them and why. Try to suggest better solution (read: your solution) to them. If you have a mass product - try offering it to respected bloggers for free. By the way, some free stuff always helps to get a link or two. For instance, simply by reading this tutorial you have already learned the secret coupon code for 40% discount on any products by CleverStat: CLEV-45S0-SFAQ (simply type it into the order form). Obviously, you'll want to tell your friends about this secret offer, or make a post in your blog: "hey, they hide a nice promo-code in this SEO FAQ (by the way, it is good too)". Hope you got the idea. If you made a tool - ask others to test it for bugs, if you write an article - ask for a review etc. People are often eager to help, why not let them?

Keep working

Once again, as soon as you got some results of your link campaign (or even if you didn't get any) - do not stop. Keep working. Repeat the steps 1-5. Build content, acquire links and then build content again. 

Learn new tricks, read industry news, interview interesting persons (why not?), communicate with related sites of your field. SEO is dynamics. Every day something happens and your website is better to reflect the changes, otherwise your competitors do that.

On-Page SEO strategies

2011-12-14T21:42:00.000-08:00

The content is the king. Your main on-site SEO strategy is to build the content interesting to your visitors, providing info and value, correctly describing the services you offer, but not being a dull piece of text leaving the memory two seconds after you have finished reading it. At the same time, the content must serve its SEO purpose - to be a landing page for search engine queries. Surely, the process of writing a good copy is a creation, not the hack-work, but nevertheless there are few steps that you can follow walking this path:

Discover your keywords
This is the first thing you should think of while starting to optimize your site content. It doesn't matter what industry you're working in - every industry, every sphere of human work can be described in hundreds if not thousands of different words! And your potential customers enter many of those words in the search box every day! You can't afford yourself to sit and look how this money river just flows downwards passing you by.Think of what you're doing. Think of what your customers want from you. Try to figure this out with simple keywords. Then use synonyms. That would be the basis of your keywords. Then use Google Keyword Tool or Search-based keyword tool to find more synonyms and related searches that other people type in the search box. Conveniently, you can see the search volume per month and the approximate competition for each keyword which also helps you much to filter out the best terms to target.

Write your keywords down and sort them by demand (the amount of searches according to Google keyword tool) and then by relevance. Then, make a quick Google search for those keywords to reveal your competitors and analyze their websites to extract a bit more keywords of your niche. Select the most relevant and demanded keywords of the final list and proceed to the next step.

Prepare the content
Now, as you know which keywords people are searching, you need to give them what they want - that is you should prepare a landing page for each search term. Obviously, it is not enough to simply write a copy and stuff it with the keyword. Quite the contrary, you should build your copy around the chosen keyword and the theme it describes. Write naturally, don't neglect the headers and the loud speaking title with sticky words in it attracting the attention of the reader.

Remember the important places where your keywords should appear? We thoroughly covered this matter earlier in this FAQ. Write a plain, natural-language title with the target keyword placed somewhere in the beginning of the title, write a couple of headers, name the file accordingly etc. How many keywords should each page cover? The best strategy here is to make a landing page for 2-3 keyword phrases, no more. You don't want to disperse the focus of your efforts. Each page should concentrate on several short-tail keywords and a dozen or two long-tail ones.

Repeat the step for all of your keywords. It may take a while to write a proper content for each of your target pharses, and more importantly it may be hard to write a unique, non-duplicate content for each of the pages. Do not simply copy-paste one text to another changing then "gadgets" to "widgets" and "foo" to "bar". That's won't work. Instead, write with normal language, write for humans (I never tired of repeating this one!). You don't have to prepare all of the pages at once - this is a marathon, not a sprint.

Interlink your pages
A very important step! As you already know, the relevant links to a page with the proper anchor text are one of the most important ranking factors. Most likely, at this time you don't have many backlinks from other websites so building the internal links is crucial for you as it gives the very first boost to your search engine position.

So, review the pages you have and make links on them to each other. I do not mean the usual navigation stuff here. I mean find some keyword on a page and enclose it into the anchor tag, pointing to the page that is closely relevant to that keyword. Here is a picture to illustrate this concept:

You can see that the gadgets page links to the widgets page with some general term and to some more detailed page (or a product page) with the "orange gadgets" anchor text. Interlinking your pages is extremely important, but please do not overload your pages with links! Too many links hurt your positions and make it difficult to read the page. Try using link only when it's necessary, that is: when a link helps a visitor to better understand the info, or to choose a proper product, or simply adds some other value to a page. Also, you should keep in mind that only the first link counts, so you must assure that your navigation menu links are placed at the very bottom of your HTML source, while the links with proper anchor text - somewhere near the top.

Create navigation and site map
Aside from the interlinking, your site must provide the proper navigation both for humans and for search engines. Ensure you have linked all the pages, check the whole site for broken links, create a site map that puts all pages together in one place and make it accessible with one click from any other page of your site. It is not necessary though to create an XML sitemap and submit it to Google - it won't give any preferences anyway.

Keep working
While your newly-created pages start to obtaining their positions in SERPs, you should continue working - keep writing the content, optimize or change it if needed, monitor your competitors and so on. Things usually get changed pretty fast in SEO, so don't let yourself to rest on the laures.

Top 10 Mistakes of search engine optimization

2011-12-13T11:10:00.000-08:00

Targetting the wrong keywords This is a mistake many people make and what is worse – even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like a charm. Choosing the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can't think on your own of all the great keywords but a good keyword suggestion tool, for instance, the Website Keyword Suggestion tool will help you find keywords that are good for your site.
Ignoring the Title tag Leaving the tag empty is also very common. This is one of the most important places to have a keyword, because not only does it help you in optimization but the text in your <title> tag shows in the search results as your page title. </li><li>A Flash website without a html alternative Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Here are some more tips for optimizing Flash sites. Search engines don't like Flash sites for a reason – a spider can't read Flash content and therefore can't index it. </li><li>JavaScript Menus Using JavaScript for navigation is not bad as long as you understand that search engines do not read JavaScript and build your web pages accordingly. So if you have JavaScript menus you can't do without, you should consider build a sitemap (or putting the links in a noscript tag) so that all your links will be crawlable. </li><li>Lack of consistency and maintenance If you want to be successful, you need to permanently optimize your site, keep an eye on the competition and – changes in the ranking algorithms of search engines. </li><li>Concentrating too much on meta tags A lot of people seem to think SEO is about getting your meta keywords and description correct! In fact, meta tags are becoming (if not already) a thing of the past. You can create your meta keywords and descriptions but don't except to rank well only because of this. </li><li>Using only Images for Headings Many people think that an image looks better than text for headings and menus. Yes, an image can make your site look more distinctive but in terms of SEO images for headings and menus are a big mistake because h2, h2, etc. tags and menu links are important SEO items. If you are afraid that your h1 h2, etc. tags look horrible, try modifying them in a stylesheet or consider this approach: <a href="http://www.stopdesign.com/articles/replace_text">http://www.stopdesign.com/articles/replace_text</a>. </li><li>Ignoring URLs Many people underestimate how important a good URL is. Dynamic page names are still very frequent and no keywords in the URL is more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL), this gives you additional advantage over your competitors. Keywords in URLs are more important for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs. </li><li>Backlink spamming It is a common delusion that it more backlinks are ALWAYS better and because of this web masters resort to link farms, forum/newgroup spam etc., which ultimately could lead to getting their site banned. In fact, what you need are quality backlinks. Here are some more information on The Importance of Backlinks </li><li>Lack of keywords in the content Once you focus on your keywords, modify your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them. </li></ol> </DIV>

Social media and SEO

2011-12-09T22:32:00.000-08:00

As search engines make deals with social sites like Twitter, it’s obvious that social media affects SEO. Matt Cutts, who works in Google’s Web Spam team, once said:

I filmed a video back in May 2010 where I said that we didn’t use “social” as a signal, and at the time, we did not use that as a signal, but now, we’re taping this in December 2010, and we are using that as a signal.But the question really isn’t if social media affects SEO. It’s more so on how it affects SEO, right?

The rise of Google’s social search feature
Now, before you think that the increased relevance of social search recommendations is some sort of new craze resulting from the launch of the Google Plus social network, consider that Google launched the first version of its Google Social Search tool back in October 2009 and rolled the service out to all users in January 2010.

If you look at the screenshot above from the launch, Danny Sullivan made a few interesting observations about this new functionality. The first is that Google’s initial social search launch was rolled out as a separate tool, versus a full integration into a user’s main results page. In order to use the service, you needed to be logged in to your Google profile and actively access the “Social” feature in the navigation bar.

Danny also noted that the specific connections Google was recognizing to populate its social results pages included blogs in your Google Reader, any contacts in your Gmail/Gchat accounts and any contacts you were connected to via profiles listed in your Google Profile. For example, if you were connected to a friend through Digg and had listed your Digg account within your Google Profile, that friend’s content could appear in your social search results.

The implications of Google social search
Now, fast forward to 2011… not only are these social recommendations showing up on main search engine results pages, there’s evidence that they’re displacing results that would have displayed based on traditional SEO. And that an author’s authority on social networking sites is influencing traditional SEO.

Just for a minute lets consider the idea that social recommendations might shake up traditional search engine results pages through personalized search. In a test by Rand Fishkin, he noticed that when he searched “cupcake madness” while logged in to his Google account the results were different.

Logged in:

Logged out:

Do you know why the results were different? In the first image, the result from the Everywhereist blog shows up only because of Rand’s wife is the owner of the site. Once he logged out, the result is replaced by the site that earned the third place spot through traditional SEO.

The effects of this change are huge because if you only invested in traditional SEO you can be bumped from the search engine results in seconds. So should you even worry about conventional SEO anymore? Do things like backlinks, keyword-optimized content and on-page optimization still matter?

Although those questions are important, answering them doesn’t take into account the full impact of the newly increased influence of social media on SEO. To do that, you need to look at how Google and the other search engines are quantifying social networking authority as a ranking factor within the traditional search engine results page as well.

Author authority: The latest ranking factor?
In December 1st, 2010 Danny Sullivan interviewed Bing and Google representatives on how Facebook and Twitter may impact search engine rankings. One of the questions he asked was the weighting of Twitter users and links shared in their tweets…

Bing responded with:
We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results.

And Google responded with:
Yes, we do use [tweeted links and RTs] as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.

And in response to the question, “Do you track links shared within Facebook, either through personal walls or fan pages?” the search engines had the following to say…

Bing said:
Yes. We look at links shared that are marked as “Everyone,” and links shared from Facebook fan pages.

And Google said:
We treat links shared on Facebook fan pages the same as we treat tweeted links. We have no personal wall data from Facebook. Based on their answers, you can assume that social media plays a role in influencing the search engine results by giving preference based on the authority of the author and the number of times a piece of content is shared on social networking sites.

In SEOMoz’s 2011 Search Engine Factors Ranking report almost 132 SEO and social media experts predicted that social signals at the page level and domain level would have a greater impact on search engine rankings than traditional SEO factors.

Specific social media and search engine integrations
Of course, it’s one thing to know that social factors are increasingly affecting search engine rankings, but it’s another thing entirely to see what integrations are already in place and influencing results pages. By understanding exactly how the search engines use this data, you can come up with a marketing plan designed to rank in this new socially optimized world.

The following are the integrations currently in place between the search engines and each of the big 3 social media sites:
Facebook

Although Facebook doesn’t make information stored on its personal profiles available for indexing, content shared on fan pages is fair game. In fact, according to an analysis of the data generated by TampaSEO, Facebook shares are one of the social signals most closely correlated with high search engine rankings:

And while the correlation doesn’t mean that Facebook shares by themselves lead to high rankings, it’s worth noting that Google and the other search engines also give preference to content shared on Facebook via annotated social search.

In the current Google Social Search implementation, content shared by Facebook contacts receives preferential positions in the search engine results, as well as with a picture of the person who shared it. By increasing the social proof of these results, Google increases the chances that this content will receive clicks.

Twitter
One of the clearest integrations between social media and the search engines is the Twitter Search Engine on Bing. This tool enables you to search tweets in real-time from within the Bing search engine. And with the recent updates tweets are now in the Bing News feed, as well as a preferred treatment for content “liked” by a your Facebook and Twitter contacts.

And while the ability to search for tweets via Bing may not send much traffic to your social networking profile, there’s evidence that tweets or retweets of links by legitimate users on Twitter can lead to a bump in traditional SEO rankings as well.

Jennifer Lopez did a case study showing that after a tweet introducing her Beginners’ Guide to SEO was retweeted by Smashing Magazine, she noticed an immediate impact in terms of both traffic and rankings for a previously un-tracked keyword.

Google Plus
A social network made by Google impacts search.
It doesn’t get much clearer than that. As a social networking service, as well as a search giant, Google has all the data necessary to implement changes to the search engine results based on social media. For example, they could hypothetically use the data generated by webmasters using Google Analytics, Webmaster tools, or their toolbar, plus the amount of traffic sent via social media sites by specific users. It’s not a big leap to assume that data from these services could be used to tie your website to authority social networking profiles and then increase your rankings.

And although evidence is difficult to come by as Google Plus is still new, you can already see the integration between the Google Plus network and the Google search engine results pages via social search annotations and the “+1” button that appears next to search results when you are logged into Google.

Adding meta tags to blogs/websites

2011-12-08T22:20:00.000-08:00

I describe here about how to add meta tags to your blogger(blogspot) blogs or any website. Adding meta tags is very important if you want to get some good traffic from search engines like google,yahoo,msn,etc,especially the meta description part is the most important one.

Meta tags are the tags which describes your site and tells the search engines what your site is all about. Adding meta tags is an important factor in Organic Search Engine Optimization (SEO). Meta tags allows search engines to index your web pages more accurately. In other words,Meta tags communicate with the search engines and tells more information about your site and make your webpages index correctly and accurately.

Here is an example. This is what I got when I typed 'Blogger Tricks' in the Google Search Engine.As you can see in the above screenshot, " Blog about Blogger Tips, Blogger Templates, Widgets, hacks, Blogger Tricks,etc. " is the meta tags description which I added to my site. You have to add two meta tags to the head section of your blogger template. One is the Meta description which describes your site and another one is Meta Keywords which tells about your site keywords.

1. Sign in to your blogger dashboard>select the "Design" link.

2. Click "Edit HTML" tab

3 Then copy below code and past after link.

Now..You don't need to do it manually.. I created an automatic Meta Tags Generator to make this process easy for you! Just go to this page and Enter some basic information like keywords,description,etc.. It will automatically generate you error free, effective Meta tags. Once done, copy that code and follow the next step

4. Then add your site description, Keywords and save your changes

IMPORTANT:
Many people are just filling the meta description with keywords. DON'T DO THAT. Google and other search engines will ban your site from the search engines list if you repeat your keywords too often. Make sure you don't repeat any keyword more than 3 times.That's it!You have successfully added the metatags to your blogger(blogpsot) blog.If you want to check whether you added the meta tags correctly or not,just type 'meta tags analyzer tool' in the google and you will find so many sites which can check whether you have added the tags correctly or not.

Growing Popularity

2011-11-29T07:10:00.001-08:00

For search engines that crawl the web, links are the streets between pages. Using link analysis, the engines can discover how pages are related to other pages and in what ways. Since the late 1990's links have also served as a stand-in for votes - representing the democracy of the web's opinion about what pages are important and popular. (Some refer to this as the reasonable surfer model). The engines themselves have refined the use of link data to a fine art, and incredibly sophisticated algorithms create nuanced evaluations of site and pages based on this information.

Professional SEOs attribute a considerable portion of the search engines' algorithms to link-based factors. Through links, engines analyze the popularity of a site & page based on the number and popularity of pages linking to them, as well as metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Authority models, like those postulated in the Hilltop Algorithm, suggest that links are a very good way of identifying expert documents in a given space.

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How Usability, User Experience And Content Affect SE Indexing

2011-11-29T07:05:00.001-08:00

The search engines are in a constant quest to improve their results by providing the "best" possible results. While "best" is subjective, the engines have a very good idea of the kinds of pages and sites that satisfy their searchers. Generally, these sites have several traits in common:

Easy to use, navigate, and understand
Provide direct, actionable information relevant to the query
Professionally designed and accessible to modern browsers
Deliver high quality, legitimate, credible content

Search engines can't understand text, view images, or watch video the same way a human being can. Thus, in order to understand content they rely on meta information (not necessarily meta tags) about sites and pages in order to rank content. The engines discovered early on that the link structure of the web could serve as a proxy for votes and popularity - higher quality sites and information earned more links than their less useful, lower quality peers. Today, link analysis algorithms have advanced considerably, but these principles hold true.

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Why SE marketing is nessessary

2011-11-29T07:01:00.001-08:00

Search Engine Optimization is the process of taking a page built by humans and making it easily consumable for both other humans and for search engine robots. This section details some of the compromises you will need to make in order to satisfy these two very important kinds of user.

One of the most common issues we hear from folks on both the business and technology sides of a company goes something like this:

“No smart engineer would ever build a search engine that requires websites to follow certain rules or principles in order to be ranked or indexed. Anyone with half a brain would want a system that can crawl through any architecture, parse any amount of complex or imperfect code and still find a way to return the best and most relevant results, not the ones that have been "optimized" by unlicensed search marketing experts.”

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The Beginners Guide To SEO

2011-11-29T06:54:00.000-08:00

New to SEO? Need to polish up your knowledge? Follow my every articles

Search Engine Optimization

2011-11-29T04:14:00.001-08:00

Search Engine Optimization

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

This guide is designed to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings. Don't worry, if you are confused about this stuff, you are not alone.

Why does website need SEO?

The majority of web traffic is driven by the major commercial search engines - Google, Bing andYahoo!. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users. (See: Search Engine Market Share below)

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

Why can't the search engines figure out my site without SEO help?

Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas, the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

How much of this article do I need to read?

If you are serious about improving search traffic and are unfamiliar with SEO, we recommend reading this guide front-to-back. There's a printable PDF version for those who'd prefer, and dozens of linked-to resources on other sites and pages that are worthy of your attention. Although this guide is long, we've attempted to remain faithful to Mr. William Strunk's famous quote:

"A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts."

Every section and topic in this report is critical to understanding the best known and most effective practices of search engine optimization.

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Getting Started With Search Engine Optimization

2011-11-08T04:40:00.000-08:00

Search engine optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Some tips here