tag:blogger.com,1999:blog-8817749Tue, 27 Aug 2013 03:59:39 +0000copywritercopywritingadvertisingsuper bowl adssuper bowlmarketingcopy writerbrandingadbarack obamatv adsJohn Mccaincopypress releasevotebrandelectionfreelancefreelance copywritersuper bowl XLIIItelevisiontvvotingadsblogbloggingbrandsbreaking tv adsbusinesscareerbuilder.comcdscokecommunicationcookiesdesignfootballgraphic designholidaymoviesnebraskapet toyspetspromotionradioseach engine optimizationseosite usabilitysmall businesssuper bowl XLIIwiedenwritingxm2009A and EAfricaGoogleGoogle DocsMichael VickMoB DeepNFLPCSMBSMSSUDSprintTiguanVPWeb 2.0World Cyber GamesYahooabsolutad advertising copywriter absolut vodka booze tv television perfect worldad advertising copywriter toyota tacoma tv television earth cleveradbowladvertising charactersagencyalltelamtrakandrew toblerandromeda strainapocalypseapocolypseapril fool'saqua teen hunger forceartathfawardbailoutbarrybaseballbay areaben stillerbernankebillboardbilly maysbo pelinibob dylanbogurskybondsbonusboozebostonbrochure. salesletterbudbud lightc.a.c.j. spillercadillaccar adscar advertisingcardinalscareer buildercerealchadchangechinachristmasclemsonclevercoltscommercialcommissioncomputersconcertscookiecool thingscoors tv ad advertising positioning branding brand retro logo slogan commercial copywritercoporate bloggingcopywriter freelance writer freelancer marketing communication pressrelease website writer webcopywriter adcopywriting copywritercornhuskerscraptasticcreativecrispincult of personalityculturedabo swinneydale jrdel montedemocracydemocratic processdemographicsdirect maildirectorydogdogsdownloading musicdvdseditingelectoral collegeemerald nutsentrepreneurerrescaladeespn360evirokidzexperience marketingfederal reserveflagflickrfun stuffgamer grubgaminggator bowlgatoradegeniusglassgood radio adsgoogle earthgortgreen marketingguerillahalf pipehalo 3have i really become onehotcopywriter.comhuskershydroxinfo usainfousaingiknotinternational marketinginvest in americajim cramerjoe ganzkellogg'skennedykick ass creativekyle buschlabellead sentencelemonadelicoricelittleenginelive musiclong taillongtailmacmacintoshmapmarc eckomarketing booksmeatwadmetallicamicrosoftmini seriesmooninitesmusicnascarnate swiftnational train daynature's pathnetworkingnichenight at the museumnikenotesobamaobama marketingomahaone showopehliaoperaoreooreosoutdoorpackagingpassive aggressivepaulsonpc adsperfect worldpersonalitypetpet gadgetspet sitespetgadgets.compets pet productsphoto fridaypixel adspixel sitespolitical adspolitical advertisingpoliticsporterportlandpositioningpresspress releasesproduct placementproductsquentin castilleradio adsrailroadreadabilityredneckretrorock ' rollrock paper scissorssales geniesalesgeniesan fransciscoschlocksearchsearch engineseth godinsfsingersinger soprano san francisco awesome gorgeous fabuloussix word storysmithsoniansnacksnickerssnowboardingsopranosquidoostarbuckssteelersstorestrawberrystumblestumbleuponstuntsuhsurrealtarget markettest guytext messagingtigerstraintrainstrophiestrophy depottwizzlersup too lateuponvaseveedubvending machineventing machineverizonvice presidentviral marketingvirtual earthvisitorsvodkavwwafflewall streetwhifferwindyyoutubeLight a fire under your marketing!http://hotcopywriter.blogspot.com/noreply@blogger.com (Unknown)Blogger164125tag:blogger.com,1999:blog-8817749.post-7242337263783185646Wed, 10 Jun 2009 14:29:00 +00002009-06-10T09:29:34.329-05:00Smart T. Rex Chasing Dumb Will FerrellOriginally uploaded by Pix4YourMoufSaw "Land of the Lost" lately. Mildy amusing.... but only mildly. Maybe a bit more than "Nacho Libre," but still maybe not attaining even renter status. This film had its share of prodcut placements, but not like "Talledega Nights." Most notably, many product placements were food products: Subway (required, as the chain has http://hotcopywriter.blogspot.com/2009/06/product-placements-in-land-of-lost.htmlnoreply@blogger.com (Unknown)1tag:blogger.com,1999:blog-8817749.post-1860117713933309742Tue, 26 May 2009 23:30:00 +00002009-05-26T19:01:50.332-05:00ben stillergoogle earthmicrosoftmoviesnight at the museumproduct placementsmithsonianvirtual earthCaught this picture over the weekend. Liked the first one better.Here's my seven-word review: "Weak-scripted sequel made as cash grab." That's the problem with most movies - success usually means "sequel."On to the meat of the post.One of the most interesting things about this movie was the product placements, both visual and scripted. That's what I usually look for in big "blockbuster" movies,http://hotcopywriter.blogspot.com/2009/05/product-placements-in-night-at-museum.htmlnoreply@blogger.com (HotCopywriter)0tag:blogger.com,1999:blog-8817749.post-8180344735523507936Wed, 01 Apr 2009 10:47:00 +00002009-04-01T05:51:37.299-05:00ランラン♪Originally uploaded by peco_sunnydayContinuing the tradition, Google introduces a new technology to show they are still on the cutting edge... and that they love cute stuff!Pwnage. (Or Pandage???)http://hotcopywriter.blogspot.com/2009/04/google-april-1.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-8817749.post-8638481916473932921Wed, 11 Feb 2009 23:51:00 +00002009-02-11T17:56:13.149-06:00bonuscopywriterfreelance copywriterlicoricenotespassive aggressivestrawberrytwizzlersvending machineventing machineLodged Licorice Refuses to Become BonusOriginally uploaded by Pix4YourMoufChecking my Flickr stats the other day (a neat little bonus of a Pro account), I saw this image get over 600 views in about 20 hours."Holy crap," I thought. "What nutbucket has hacked the Flickr API this time?"Checking the referring URL, I saw that the hits were coming from www.passiveaggressivenotes.com.What a relief! I http://hotcopywriter.blogspot.com/2009/02/passively-aggressively-blogged.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-8817749.post-644678896117052205Tue, 03 Feb 2009 02:58:00 +00002009-02-02T23:30:35.257-06:00careerbuilder.comcokesuper bowl adssuper bowl XLIIIOne more ad critique, ad nauseum...I liked these:CareerBuilder.com (above), Bridgestone's "Hot Item," Pepsi's Dylan and Will.I.Am mash-up. Coke's "Heist," Cheeto's "Rich Girl," and Teleflora's "Talking Flowers.Hated these:Audi's "The Chase," Pepsi's "MacGruber" and Hyundai's "Bosses." Most everything else was about a 3- or 4-star effort. My area got a Taco Bell ad in place of this.http://hotcopywriter.blogspot.com/2009/02/super-bowl-xliii-ads.htmlnoreply@blogger.com (HotCopywriter)0tag:blogger.com,1999:blog-8817749.post-1849303096315549366Wed, 28 Jan 2009 01:03:00 +00002009-01-27T19:13:10.657-06:00breaking tv adscopywritercopywritingsuper bowlsuper bowl adssuper bowl XLIIItv adsWoo-hoo! Watch the Super Bowl XLIII ads get propped or flopped in real time...Sign up here.Saw that some SB regulars are skipping this year (Garmin, GM - wow - GM???), via AdBowl's tweet.Oh yeah... I guess there's a game on Sunday, too (never thought I'd be rooting for the Cards - ever!).http://hotcopywriter.blogspot.com/2009/01/adbowl-09-is-this-sunday.htmlnoreply@blogger.com (HotCopywriter)0tag:blogger.com,1999:blog-8817749.post-8484953201627730018Tue, 27 Jan 2009 03:25:00 +00002009-01-26T21:32:08.843-06:00cardinalscareer buildercareerbuilder.comcopywritersteelerssuper bowl adssuper bowl XLIIItv adsCareerBuilder.com releases another strong Super Bowl effort.To follow up their awesome "Monkeys" campaign, CareerBuilder.com returns to the Super Bowl with a funny spot. The spot illustrates the warning signs signaling the need for a job change.And... a koala gets punched. How can you outdo that?http://hotcopywriter.blogspot.com/2009/01/super-bowl-ad-preview-careerbuildercom.htmlnoreply@blogger.com (HotCopywriter)0tag:blogger.com,1999:blog-8817749.post-1335603659227584580Sat, 24 Jan 2009 20:27:00 +00002009-01-24T14:36:34.592-06:00advertisingbreaking tv adscopywritercopywritingfreelance copywriterhotcopywriter.comobama marketingtelevisionThe marketing power of Obama continues...Watching the Inauguration this week, I was struck by how many ads were made especially for the occasion.Starbucks, State Farm, and Pepsi all aired ads echoing Obama themes of "Hope," "Change," and "Service." I don't think I can recall ANY previous inauguration getting so much notice from Madison Ave.And, this is the first corporate goodwill/branding ad http://hotcopywriter.blogspot.com/2009/01/inaugural-ad-blitz.htmlnoreply@blogger.com (HotCopywriter)0tag:blogger.com,1999:blog-8817749.post-5801228996727565943Sat, 17 Jan 2009 22:10:00 +00002009-01-17T16:12:39.359-06:00alltelchadcopywritercopywritingtest guytv adsverizonverizon guyOriginally uploaded by hotdogger13Last night, I was in my local Verizon store, and heard the sales manager talking about new ads announcing the assimilation of rival Alltel.Brewing since June, Verizon bought Alltel for some $28 Billion.Apparently, according to Mr. Sales Manager, Test Guy welcomes Chad with a new Verizon jacket.http://hotcopywriter.blogspot.com/2009/01/soon-to-be-aired-verizon-ads-welcoming.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-8817749.post-2504069557618709240Thu, 15 Jan 2009 03:40:00 +00002009-01-14T21:51:31.820-06:00advertisingbillboardcopywritercopywritingfreelancehalf pipekick ass creativeone showoutdoorsnowboardingBig idea gets big air.Outdoor that rocks.Early candidate for The One Show.Man, this is good.Play big, indeed.From Media Post's Out to Launch.http://hotcopywriter.blogspot.com/2009/01/this-is-how-its-done.htmlnoreply@blogger.com (HotCopywriter)0tag:blogger.com,1999:blog-8817749.post-8577001881709558662Sun, 11 Jan 2009 05:53:00 +00002009-01-11T00:02:19.869-06:00advertisingadvertising characterscopywritercopywritingtv adswafflewhifferFound this classic ad from 1971 for Aunt Jemima Frozen Waffles featuring a great animated advertising character, Wallace the Waffle Whiffer.Special thanks to Brandon (Waffle Whiffer on Flickr).Simply awesome.http://hotcopywriter.blogspot.com/2009/01/waffle-whiffer.htmlnoreply@blogger.com (HotCopywriter)1tag:blogger.com,1999:blog-8817749.post-3468707803546752573Sun, 04 Jan 2009 16:50:00 +00002009-01-04T11:14:37.061-06:00billy mayscopywritercopywritingespn360freelance copywriterschlocktv adsESPN strikes again.Adding to their list of strong campaigns and executions are the self-parodying Billy Mays ads for ESPN360.com. The schlockmeister himself now shills (humorously) for ESPN's streaming online product.The campaign takes Billy to various venues where he famously demonstrates the life-changing aspects of ESPN360 - work, college, even on the run from the mob.These ads work especiallyhttp://hotcopywriter.blogspot.com/2009/01/billy-mays-espn360com-ads.htmlnoreply@blogger.com (HotCopywriter)0tag:blogger.com,1999:blog-8817749.post-8710364587168296525Sat, 03 Jan 2009 18:36:00 +00002009-01-03T12:41:34.252-06:002009bo pelinic.j. spillerclemsoncornhuskersdabo swinneyfootballgator bowlhuskersjoe ganznate swiftnebraskaquentin castillesuhtigersGotta give it up here for my beloved Huskers.Nebraska made it back to a January bowl game, and got a win in scrappy, come-from-behind fashion.Great adjustments made by the coaching staff, and if we didn't turn it over so many times... who knows? Might've been worse for Clemson. Clemson has a scary D and their coach is the right hire.Joe Ganz is a stud.http://hotcopywriter.blogspot.com/2009/01/props-to-huskers.htmlnoreply@blogger.com (HotCopywriter)0tag:blogger.com,1999:blog-8817749.post-2854621204228265897Fri, 02 Jan 2009 05:57:00 +00002009-01-03T11:51:16.669-06:00Happy New Year!Originally uploaded by Pix4YourMoufHere's to a successful, profitable 2009 to you and yours.http://hotcopywriter.blogspot.com/2009/01/happy-new-year.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-8817749.post-8821334286396255079Sat, 27 Dec 2008 16:11:00 +00002008-12-27T10:15:02.637-06:00christmascopy writercopywriterfreelancegortholidayretroGORT BoxOriginally uploaded by Pix4YourMoufWow. Long time since the last post. I've been plotting to take over Earth.Well, not really (hee hee). I didn't want to get it to be too long. I'm now thinking that December could turn out to be my best month of the year.Kind of amazing in the middle of history-making financial meltdowns. I think next year will see more freelance opportunities.I hope you http://hotcopywriter.blogspot.com/2008/12/been-busy-lately.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-8817749.post-7596161418120630382Wed, 03 Dec 2008 04:13:00 +00002008-12-02T22:55:18.820-06:00copywritercopywritingeditinggamer grubgaminghalo 3MoB Deeppress releaseWorld Cyber GamesGrub down while shooting them up...Early last week, I just finished writing a press release for a new client, Gamer Grub.Thinking about the target, there's not much that's cooler than a fortifying snack food that builds endurance and doesn't get in the way of gaming... except for perhaps a bigger gun.Available in four flavors (Pizza, Wasabi, Chocolate, and PB&J), Gamer Grub provides a nutritious http://hotcopywriter.blogspot.com/2008/12/new-client-gamer-grub.htmlnoreply@blogger.com (HotCopywriter)0tag:blogger.com,1999:blog-8817749.post-4180232706376282791Thu, 13 Nov 2008 02:30:00 +00002008-11-13T22:13:05.984-06:00brandbrandingcdsconcertscopywritingdownloading musicexperience marketinglive musicmetallicarock ' rollWell, duh.They rock hard enough to mush your brains into pate.Even better, Metallica are rocking the brand love to their fans -- and changing how music is delivered in the processIf you buy tickets to see these metal rock gods on their current tour, you can choose a package that includes their new release, decent seats, and - what, ho - the full concert available for download.How cool is that?http://hotcopywriter.blogspot.com/2008/11/metallica-rawks.htmlnoreply@blogger.com (HotCopywriter)0tag:blogger.com,1999:blog-8817749.post-5856594866536147225Fri, 07 Nov 2008 05:58:00 +00002008-11-11T11:17:10.598-06:00apocalypseapocolypsebay areac.a.opehliaoperasan fransciscosfsingersopranoHey, if you are around the Bay Area, check out my soprano sister in a way-out operatic performance this weekend, "Ophelia Forever." It's part of "Opera Apocalypse."She's really good.Friday (tonight) thru Sunday. Get more info at WeHaveMet.org.http://hotcopywriter.blogspot.com/2008/11/hear-my-sis-this-weekend.htmlnoreply@blogger.com (HotCopywriter)1tag:blogger.com,1999:blog-8817749.post-7904562906674239828Wed, 05 Nov 2008 04:27:00 +00002008-11-04T23:57:36.189-06:00barack obamachangecopywriterelectionflagJohn MccainvotevotingwindyWinds of ChangeOriginally uploaded by Pix4YourMoufAs Election Day 2008 winds down, our country heads into a new era. When I started this post, neither McCain or Obama had conceded the race or claimed victory (roughly 9:50 pm CT), but now the results are forgone.Other than his attitude on foreign policy and his energy policy (and, I must mention - his logo and font choice), there's not much I http://hotcopywriter.blogspot.com/2008/11/winds-of-change.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-8817749.post-2231348038962051390Tue, 04 Nov 2008 12:02:00 +00002008-11-04T06:12:26.395-06:00barack obamaelectionelectoral collegeJohn MccainmapvotevotingMap from RealClearPolitics.comOriginally uploaded by Jason-MorrisonOver the last three or four elections, these colors changed.For years, I recall the states supporting the Rep. candidate being shown on the news in blue and the states supporting the Dem. candidate in red.(Read in your best 'curmedgeony old man' voice) That's how it was when NBC made the first map for election coverage in 1976.http://hotcopywriter.blogspot.com/2008/11/dems-in-blue-gop-in-red.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-8817749.post-4001476689075312228Tue, 04 Nov 2008 00:51:00 +00002008-11-03T18:57:41.873-06:00barack obamademocracydemocratic processelectionJohn MccainpoliticsvotevotingIf you are a U.S. citizen at least 18 years old, tomorrow (Tues. Nov. 4, 2008) is an important day. Please get out and vote. If you haven't made up your mind for president, click the headline above instead of tossing a coin. And... if you need a press release, click here.http://hotcopywriter.blogspot.com/2008/11/please-vote-tomorrow.htmlnoreply@blogger.com (HotCopywriter)0tag:blogger.com,1999:blog-8817749.post-3071193035902721286Mon, 03 Nov 2008 05:00:00 +00002008-11-03T05:48:20.528-06:00copywritercopywritinglead sentencepress releasepress releasesReading this story about creating good tag lines from Copyblogger, I got to thinking... not only are a lot of tag lines crappy, but so are leads to many press releases.Every day, I get between 100 and 250 press releases in a digest email. Most have a snooze-a-riffic lead sentence, often close to 40 words in length. Many of these feature a chest-beating qualification or two and are laden with http://hotcopywriter.blogspot.com/2008/11/crappy-tags-crappy-leads.htmlnoreply@blogger.com (HotCopywriter)0tag:blogger.com,1999:blog-8817749.post-5567006512229903595Mon, 27 Oct 2008 23:01:00 +00002008-10-27T18:34:35.641-05:00copy writercopywriterpet toyspetgadgets.competspress releasepromotionCheck out the latest press release I wrote for the new PetGadgets.com promotion: triple digit losses in the stock market mean savings for you.Today, you get $2.00 off. See more press releases here and here.http://hotcopywriter.blogspot.com/2008/10/new-petgadgetscom-press-release.htmlnoreply@blogger.com (HotCopywriter)0tag:blogger.com,1999:blog-8817749.post-3052862706039578274Thu, 23 Oct 2008 14:25:00 +00002008-10-23T09:32:53.902-05:00advertisingcool thingscopywriterculturefun stuffgraphic designmarketingI'm sending out an email tomorrow with 25 interesting marketing/culture blurbs. Check out the cool stuff that's bumped into my transcendum lately by contacting me here.http://hotcopywriter.blogspot.com/2008/10/25-volume-3.htmlnoreply@blogger.com (HotCopywriter)0tag:blogger.com,1999:blog-8817749.post-3046310422279399043Wed, 15 Oct 2008 02:58:00 +00002008-10-21T20:11:05.216-05:00advertisingblogbloggingcopywritingcreativedesigngraphic designnebraskaomahaI'm officially adding this to my blog roll. Zachary Origitano, a graphic designer at Envoy in Omaha, runs this engaging blog on advertising. Deftly mixing ad news from local brands and agencies to huge ones, NE Creative offers worthwhile reading and updates. And, you can look inside creative spaces around town. Quite an original take on local agencies. He even gets the skinny on what inspired thehttp://hotcopywriter.blogspot.com/2008/10/ne-creative-cool-local-ad-blog.htmlnoreply@blogger.com (HotCopywriter)1