Renegade Billionaire Offline Marketing Blog

Marketing Tips: The importance of niche marketing

noreply@blogger.com (Daniel Kanuck) — Sun, 11 Dec 2011 01:01:00 +0000

Niche marketing is important for a number of reasons. For one, it takes a ton of money to success in business as a "generalist". But if you go into a niche, you can spend a minimum amount of money and totally rake in a ton of money without much effort.

Operating in a niche is just good business sense. Why would you want to compete against the Walmarts, K-Marts, department stores, and retail stores... when you can step out and branch off, and operate in a market where there is very little competition.

It doesn't matter what kind of business you're in. Picking and marketing in a niche will maximize your income immediately. Once you find the niche, you will want to exploit it as much as possible. Hit all angles of the niche from blogs, forums, and websites... to affiliate marketing, press releases, and even referral marketing.

All of these marketing techniques will help you to get the most money from the niche that you enter in. Be sure to use niche marketing starting today.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Persistence, vision, and failure in marketing

noreply@blogger.com (Daniel Kanuck) — Thu, 08 Dec 2011 23:07:00 +0000

Persistence proves that you really believe in what you are doing. It is a necessary ingredient no matter what you’re trying to attain.

Competition makes all the work and all the efforts more fun and meaningful. The idea of being in competition with others in your market needs to be a strong part of your drive.

Vision needs to be a driving force for you. Without vision, it is impossible for you to be effectively persistent. From the beginning, you need to see your business as a strong force in your market.

Failure teaches you to find the positives that all adverse situations contain. So one of your greatest strengths need to be the ability to turn adversity into advantage. If you can do this, you'll stand a good chance of having alot more success in your business.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Being funny in marketing

noreply@blogger.com (Daniel Kanuck) — Wed, 07 Dec 2011 19:47:00 +0000

Being funny in marketing is risky. When it works, it’s great. But it fails more often than it works. You have to ask yourself the following question:

Are you trying to be funny for the sake of being funny, or are you being funny to prove a point and further enhance the sale?

One thing that you need to know is that using humor in your marketing is that it's typically safer to do with your current customers - as opposed to using humor with new prospects.

I'm sure you see ads on the TV all the time that uses humor. One of the well known ones that I know of are the Progressive Assurance commercials. I think this is a great way to use humor, all while effectively pointing out the benefits of using their services. If you've ever seen these commercials, then you know what I mean.

Remember, humor isn't always necessary. But if you're planning on using it, make sure it's for a good reason.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: What's your USP?

noreply@blogger.com (Daniel Kanuck) — Wed, 07 Dec 2011 04:38:00 +0000

In marketing, having a "USP" is important. USP simply means "unique selling proposition", and it answers the following question:

"Why should I choose your business versus other businesses?"

With an awesome answer to this question, you can earn alot of money fast. Sadly however, you will find that alot of people have occupied tiny little niches that they deemed as profitable, so you have to get creative with your marketing efforts.

Your USP should clearly understood, deliver a promising benefit, and should separate yourself from your competitors. Your USP can be a number of things. It can be free shipping, price, a trade secret, speed, and etc. The more you focus in on finding a USP, the better your chances are at making money in your business quickly and easily.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Advance the sales process

noreply@blogger.com (Daniel Kanuck) — Mon, 05 Dec 2011 23:23:00 +0000

The purpose of any ad that you run should be to further advance the sales process. This is the only purpose of your ad. You shouldn't run it to be cute, fancy, funny, or "out of the box". Stick to the basics, and you will be good to go. Otherwise, your advertising dollars will fly out the window.

One thing that seems funny to me is that the ads that look cute and creative, are the same ads that wins the approval of the advertiser's friends and family. I'm not going to lie.... i've done this myself also. For your sake, run an ad that's designed to stimulate some sort of action.

If you can stick to the proven basics, you'll dramatically improve the chances of making your ad a success. Find an ad that is proven to work, still works, and emulate it.

This way you can spend less time figuring out what works and what doesn't, and jump straight to making more money in your business immediately. Give it a shot and watch your sales increase.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Being creative with your advertising

noreply@blogger.com (Daniel Kanuck) — Mon, 05 Dec 2011 07:33:00 +0000

When it comes to advertising, you have to ask yourself one single question: Am I being creative for the sake of being cute? Are my ads designed to generate a lead, or is its sole intent to look pretty? This is something that you must ask yourself.

Now don't get me wrong. Some people are able to make a pretty and beautiful ad work with absolute precision. But for most business owners, their attempts to make pretty ads work more often ends in disaster.

You have to know that ads that work, work for a reason. You should never think that your target audience is too "sophisticated" to receive your message. The truth of the matter is that the ads that work for a "lesser sophisticated" market will also work for these high class people also.

The purpose of your ad is to advance the sale. That's it. Don't follow large corporations who's sole intention is to build their brand and gain market awareness. Brand building for a small business often results in massive loss of advertising dollars.

So stick to creating ads that are effective at bringing in new leads and sales... instead of merely "getting your name out there". You'll be more profitable this way.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Creating value with your products

noreply@blogger.com (Daniel Kanuck) — Sat, 03 Dec 2011 06:00:00 +0000

It doesn’t matter what kind of business you’re in, you can still create value from any type of products or service that you have. A good bundle and bonus offer can incite action in on-lookers who wouldn’t have normally bought your products.

So now let’s talk about how to put together a marketing strategy for your business. The absolute immediate thing that you will want to do is to focus more of your marketing efforts on your current customers and clients. This is called backend selling.

Backend selling simply means that you’re selling to your existing clients, and that you don’t have to incur a customer acquisition cost when marketing to these group of people.

If you’re not selling more of your products to your existing customers, you’re making a huge mistake. 80% of your business profits will come from sales from this group of people. Eventually you want to become so good in your business that you’ll want to know how much each new customer is worth to you.

I know of some marketers whose lifetime customer value is somewhere in the $5,000 range. So if on average a typical customer is worth $5,000 to you, you can afford to go negative on the initial sale because this 1 customer can potentially be worth thousands of dollars to you. I always make it a point to focus on selling to my existing customers, and I suggest you do the same also.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Eliminating confusion from your prospect's mind

noreply@blogger.com (Daniel Kanuck) — Mon, 28 Nov 2011 00:10:00 +0000

When it comes to marketing, you have to be a step ahead of your prospects. This means that you have to anticipate all of their questions and problems before you even begin conversation with them. The bottom line is that your prospects are lost and confused when looking for a solution, so you have to offer them a clear solution as to how to reach their goals.

You see, your prospects are confused because they have no idea of how to go about accomplishing their goals. All they know is that there are a ton of options out there available to them but they have no idea of which one will be the best one for them. You will want to remove all confusion so that your prospect can make an easy decision to choose you versus all of the other options.

The best way to alleviate your prospect’s confusion is to offer free information. Give more helpful information about their problem and outline how your product can solve the problems that they are experiencing. You can offer this free information in the form of a free report, free consultation, or even a free sample of one of your products.

Because most companies don’t go out of their way to provide helpful information, you will be looked upon differently in your prospects eyes. Offering free information is a great way to alleviate confusion simply and easily.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Where your money will come from

noreply@blogger.com (Daniel Kanuck) — Sun, 27 Nov 2011 00:24:00 +0000

If you didn’t already know, 80% of your total business profits will come from 20% of the work that you do. The 20% accounts for all of the backend revenue that you will be making from marketing to your existing customers. The other 80% accounts for customer acquisition and purchasing advertising. So know when you get a new customer, to work that customer like there’s no tomorrow.

If you’re currently doing what you can to market your business and earn more money, but aren’t seeing the results that you had hoped for, don’t give up. More than likely you have an existing customer base that mostly was created due to walk-ins into your place of business. Know that because of your location alone, you will get new customers by default.

Nevertheless, you still have to market your business, since a business owner who has stopped marketing is the business owner who will find themselves in deep financial water. You don’t want this to happen to you. Continue to market your business for new customers, but focus more of your energy to the customers who has already bought from you before.

Remember the 80/20 rule: 20% of what you do will account for 80% of your profits. So if you’re working hard in your business but aren’t seeing more new business, it’s time to sit back and analyze where all of your marketing and promotions have been going to. Test and track your ads and make sure that you’re focusing on response, instead of “getting your name out there”.

Take these tips to heart, and you will have a better chance of remain in business.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: The "secret formula" to more profits

noreply@blogger.com (Daniel Kanuck) — Thu, 24 Nov 2011 22:12:00 +0000

Do you believe in an offline marketing “secret” formula? Many business owners do, but they have no idea of what this formula is. Quite frankly, I think you can make a good living based on a few solid marketing principles alone. The marketing principles that I am referring to are direct mail, newspaper advertising, yellow page advertising, and backend marketing.

All of the strategies above can make your business lucrative; especially the idea of backend marketing. So what is backend marketing? Backend marketing is all about selling more of your products and services to your existing customers. This way you can get sales for free, and recoup some of the advertising costs that occurred when you acquired each customer.

You see it’s important to have a backend marketing campaign because without it, you’re leaving tons of potential profits unclaimed for. Backend marketing will consist of over 80% of your business’s income. So if you’re not marketing to your existing customers, you’re leaving alot of revenue unclaimed for.

So if you’re constantly looking for more new customers to come into your business, you’ve got your focus in the wrong place. Backend marketing plays a big part in the overall “secret formula” of promoting your business and improving your income.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Running classified ads

noreply@blogger.com (Daniel Kanuck) — Thu, 24 Nov 2011 01:42:00 +0000

Believe it or not, you can actually make money with classified advertising. There are some people who wade through the classifieds each day looking for a good deal. You can capitalize on these searches with your marketing message. Be sure to have a good headline and relevant text because you don’t have much room to play around with.

Your headline should be in bolded letters and your text should instruct the reader on how to get more information. There is just not enough space to sell a product via the classifieds, so don’t even try to do it. Instead, focus on generating a lead and selling to this lead over and over again.

The bottom line is that if you want to remain profitable, you must employ as many marketing techniques as possible... and classified ads are something that can help you to reach your income goals. Find yourself a good publication that has alot of your ideal prospects, and implement the tips listed above. You'll find that it's more than worth it to do it.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: 3 keys to successful marketing

noreply@blogger.com (Daniel Kanuck) — Mon, 21 Nov 2011 20:22:00 +0000

The 3 keys to successful marketing are:

1. Find your best sources of new prospects…

2. Determine the most viable, cost effective, productive, and expedient way to

reach as many targeted prospects as possible…

3. Convert as many prospects into customers for life – delighted customers who

happily tell others all about your products and services.

If you can do all of these on a daily basis, you'll be able to land alot of sales in a short period of time. These are the 3 keys to successful marketing. And the more you practice them, the greater your chances are at growing your business at light speed.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Keep profiting in your business

noreply@blogger.com (Daniel Kanuck) — Sun, 20 Nov 2011 19:12:00 +0000

The path to making endless profits starts all with your initial customer. Just one customer on average could end up earning you hundreds or even thousands of dollars during the lifetime of the buying relationship. This is where your true profit lies, and is something you should start focusing on today.

You have to leverage your time, money, assets, and marketing so that you can earn as much as possible, without spending alot of time in the process. Sometimes this means hiring new employees or outsourcing work to someone else. But in the long run, these decisions will prove to be worthwhile to do.

In the meantime, keep profiting like a madman. Follow up on customers and give them a good reason to return back to your business. This will allow you to make money for free - because once you receive a new customer... there's no more cost per sale.

So it's like "free money" for you. Keep following up on these people until they say stop. And if they never say stop, keep profiting from your customer database.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Get more for less when marketing

noreply@blogger.com (Daniel Kanuck) — Sat, 19 Nov 2011 22:44:00 +0000

Here are 7 ways to get more for less with your marketing efforts:

1. Use smaller, well-designed lead-generation ads that pack a punch, as opposed to costly, larger ads. Always test small, first.

2. Choose better publications or mailing lists, ones that better reflect the target market you’ve identified as ideal for your product.

3. Take advantage of low-cost marketing options such as classified ads, co-op advertising, Internet, and publicity. Don’t overlook the huge potential of each.

4. Renew the sales relationship with inactive or past customers.

5. Create superior lead-generation advertising that gets more people to respond.

6. Rework your follow-up material so prospects are literally compelled to buy from you because not doing so would actually cost them dearly due to all the benefits they’ll miss out on.

7. Once your system is working, expand your marketing reach and put it on

autopilot so you can free up more of your time for other activities.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Leverage your marketing

noreply@blogger.com (Daniel Kanuck) — Fri, 18 Nov 2011 23:14:00 +0000

Do you know what "leverage" is? Leverage is all about getting the most results without risking alot of time and money. It's like the power of a classified ad... you put in tiny amounts of energy and money in order to produce HUGE results.

This is one of the best things that you can do to maximize your sales and profits. That way you can focus your time on the things that make you the most money, with little effort. This is what leveraging is all about.

Leveraging your assets will help you to gain an upper hand over your competition, and will help to position yourself as an authority in your niche. Your goal should be to attain the greatest possible income without spending alot of time, money, and resources. Make it a point to find out ways to leverage your marketing starting today.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Offer multiple choices of response

noreply@blogger.com (Daniel Kanuck) — Thu, 17 Nov 2011 21:17:00 +0000

Just because you have a preference for how you want others to respond to you, your prospects are looking for more than one way to get in contact with you. Instead of just offering your phone number in your ad or sales letter... include your website address, fax number, and even email address -- just in case someone wants to email you a payment via Paypal.

This makes you seem flexible, and will allow your prospects or customers a way to take action in the way that's best for them. This will also make you seem approachable and reachable.

Also, give your prospects and customers a way to respond back to you. Include your email address and phone number just so people can ask questions before they make the purchase. People are hesitant when it comes to buying something, so the more you can make the sales process less of a hassle, the more orders you will get on a daily basis.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Build good relationships

noreply@blogger.com (Daniel Kanuck) — Wed, 16 Nov 2011 23:00:00 +0000

It's important that you maintain good relationships with your customers. These are the people who will pad your wallet or pocketbook, and will cause you to have the business breakthrough that you're looking for. So treat them like royalty.

The more you follow up with your customers, the more they will get in touch with you and will want to hear from you - especially if what you're contacting them for is important.

But it doesn't even have to start with your customers. New prospects should get the same royal treatment also. This is where it all begins - with your leads. The more leads you get, the higher the possibility of them buying from you. With alot of leads in your marketing funnel, you can't go wrong.

Be sure to build valuable relationships with your prospects and customers as much as possible. This can be the difference between mediocre sales, and sales that are off the charts.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Several follow-up ideas

noreply@blogger.com (Daniel Kanuck) — Tue, 15 Nov 2011 20:47:00 +0000

After you've generated a lead from your ad and while you're following up on them, there are some follow-up ideas that will help you to give fresh, new ways to have your prospects view your products in a different light.

In today's post, I want to share with you some of the best follow-up ideas that I've seen, and that I have used myself. Here they are:

• Notice – “I’m sure you missed this”

• Frequently Asked Questions & Helpful Answers

• News Story That Relates In Some Way

• Success Stories/ Case Histories

• Helpful Articles

• Bulleted Lists Of Major Benefits

• Important Product Updates

• News Stories About You Or Your Product/Service

• Special Offers

• Timely Tips and Helpful Insights

• Point Out Additional Benefits/ Product Uses/ Unique Advantages

• Direct Them To New Resources You’ve Discovered

• Timely Offers (Stock up now for Christmas)

• Personal Experiences And The Valuable Lessons Learned Form Them

• Fresh Updates On Customer Success Stories – New Testimonials

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Entice your reader to action!

noreply@blogger.com (Daniel Kanuck) — Tue, 15 Nov 2011 00:27:00 +0000

If you've ran multiple ads and have had many people take you up on your free offer, but none has yet to buy from you, I know how this feel. But the truth of the matter is that as a smart entrepreneur, you have to keep marketing, and keep running your lead-generation ads.

Why should you do this? Well, it's for a simple reason really. You see you will get some people who buy from you the moment they see your sales presentation. This is about 20% of the leads that you generate. Then then there's another 60% of those who will buy from you if you continue to follow up on them. The remaining 20% will never buy from you - but it's ok... because the sales that you get from the first 80% will far surpass the people who don't buy from you.

If you feel overwhelmed with your marketing, know that sales are on the way! You can't give up. It may take a few months before the 60% of your clients buy from you, and trust me when I tell you, it's well worth the wait. Keep marketing as usual, and watch your sales and profits increase.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Give people time to respond

noreply@blogger.com (Daniel Kanuck) — Sun, 13 Nov 2011 21:11:00 +0000

Before anyone buys from you, they want to make sure that you're legit. People have been scorned by con-artists in the past, and they need time to analyze the possibility to do business with your company.

This may take anywhere towards a few days all the way up to a few weeks - all depending on how hot a prospect is towards buying your product. You have to remember, they more than likely have never heard about you before, and have never done business with your company before - so you have to remain patient.

This is very important, because just because someone doesn't buy from you now - it doesn't mean that they won't buy from you at all. If you have a group of people who aren't buying immediately, keep following up on these people until they buy. This could be a few months from now, but eventually alot of your prospects will come around towards buying from you.

So keep following up until your prospect becomes a customer, or asks to be removed from your list.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Be patient

noreply@blogger.com (Daniel Kanuck) — Sun, 13 Nov 2011 00:14:00 +0000

Although you should never try your hand at brand advertising, you should know that even in direct response marketing, you will have to wait a few days to see a ton of responses coming in. Some people won't see your ad the first time around, some will... and some will need to look through the publication or website again before they start purchasing anything.

Don't be discouraged if alot of people don't buy from you right away. It's natural. But the more you run your ad, the more people will buy from you, and the more you can recoup your advertising investment.

With that being said, it's still important to create your entire marketing plan, and be prepared to launch it full force when it comes to marketing your products and services. Set everything up from lead generation to direct mail letters, so that you can streamline the marketing process whenever someone buys from you.

If you can be patient with your marketing, you will see the profits start rolling in, and you will see that your business success is right around the corner.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Follow up regularly

noreply@blogger.com (Daniel Kanuck) — Sat, 12 Nov 2011 01:11:00 +0000

When it comes to selling, it's important that you follow up on your prospects and customers on a regular basis. This is the best thing that you can do if you want to make more money in your business, is to create a follow up routine geared around getting your prospects and customers to buy more often.

If you can devise a good follow-up strategy, you'll be able to boost your business income by around at least 200%. This is alot of money that you're leaving on the table, so it's something that you should consider doing if you want to have the most success in your business today.

The fact of the matter is that most prospects that you come across on a daily basis aren't ready to buy yet. That's why it's utterly important that capture each prospect's contact information so that you can follow up on them on a monthly basis.

Your prospects could be going through all kinds of things in their lives. So if you can contact them during a time where they're in definite need of your services, you'll improve your chances of success tenfold.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Your call to action

noreply@blogger.com (Daniel Kanuck) — Fri, 11 Nov 2011 00:55:00 +0000

Today I want to talk to you about your "call to action". This is simply the ending section of your ad where you tell your prospect or customer an action to take next. This could either be to sign up for your free offer, or to purchase your product. All depends on your strategy.

When creating your call to action, you want to entice them into action. This means being aggressive with your words. For example, don't assume that your reader knows what action you want them to take next. They are clueless. You have to say something like, "Call 1-800-111-1111 Now" or "visit www.renegade-billionaire.com now!"

If you can follow these simple call to action techniques, you'll stand a great chance of developing an ad that will more than likely to succeed. Be sure to use these tips today.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Importance of body copy

noreply@blogger.com (Daniel Kanuck) — Wed, 09 Nov 2011 20:37:00 +0000

In the body copy of your advertisements, this is where you want to sell the reader on taking action. And this is different from creating a good headline. Your headline's job is to get the reader to read more, and this is where your body copy comes into play.

Now obviously what you say in your body copy will vary depending on the size of the ad that you run. If you run a full page ad, you have ample space to sell your reader on buying something, or contacting you for your free offer. But if you run a display or classified ad, your ad space is totally limited - so what you say in this small space is incredibly important.

Try to use bullet points, numbers, testimonials, or any kind of proof of credibility that will allow you to look like you know what you're talking about. With good body copy, you can convince a reader to act upon your call to action -- which is what I will talk about in another post.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: 3 elements of a successful ad campaign

noreply@blogger.com (Daniel Kanuck) — Tue, 08 Nov 2011 20:24:00 +0000

There are 3 elements to a successful ad campaign. These 3 elements are:

1) Your headline

2) Your body copy

3) Your call to action

All 3 of elements can be put to use in any ad. it doesn't matter if you're running a full page ad, or running a classified ad. Make sure your headline gets attention; make sure your body copy continues to sell them on your free offer; and make sure that you end with a strong close.

Ideally, you will want to lead them to a 1-800 number or website address designed to capture their contact information.

No matter the size, your ad should capture attention, target a niche audience, and inspire interest and enthusiam. If your ad can do this, you'll stand a good chance of making it a success.

For more marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/milliondollarads.html