Inside AdSense

Build your content during the holiday season

noreply@blogger.com (ezgi cetinkaya) — Wed, 30 Oct 2019 12:55:00 +0000

Holiday season is driven by users purchasing for themselves and for family’s gifts.
Don’t worry, even if your content is not related to the holiday season, a rise in internet traffic increases the probability of users landing on your page. Holiday season means an opportunity for all!

Create bespoke content

To attract and retain an audience, it’s important to tailor your content to your users’ needs. Here are some helpful insights to create engaging content during the holiday season.

Think mobile size
Users are increasingly searching on their mobiles. Smartphones accounted for the majority of digital shopping traffic for the first time this holiday season with 51% of visits according to Adobe1. Be mindful of the number of ads you show so users find it easy to digest on mobile. Keep your content short (and sweet). A recent Google study found that consumers ‘disliked mobile pages with ad densities greater than 30% and flashing animated ads2. Click here to learn more about mobile ad format optimization
Incorporate keywords into your content
- Mobile searches for “best” have grown over 80% in two years3.
- The searches for Black Friday shopping increased by 1,150% on Google in 2018 from November to December4.
- ‘Where to buy’ is a trending search phrase during the holiday season. For example, “where to buy cards,” and “where to buy gift boxes”5.
Keep up to date with this season’s trendsThe Google Trends tool will help you discover what are the big internet search topic of the moment for your audience. Check Google Trends tool. Internet users are also increasingly hungry for video content. For this holiday season, look at what’s trending amongst viewers with Youtube trends.
Let’s talk SEOLet Google Search find your site! Understand the basics of crawling, indexing, serving and how Google Search works. Get your site on Google.
It's not over until it's over
Keep publishing content throughout the season. Users are searching right up until Christmas. With new gadgets to unbox and explore, plenty of users will be online on Christmas Day itself, downloading apps, updating drivers and registering their devices. In fact, searches for ‘download’ and ‘activate’ are 30% higher on December 25th than during the week prior6.

Good luck on working with your content. Next week we'll review what publishers should do to get the most out of the time after the holiday season.

Posted by
Daryna Chushko - Publisher Growth Marketing Manager

Sources:

1. https://content-na1.emarketer.com/thanksgiving-day-is-now-the-no-3-online-shopping-holiday

2. https://www.thinkwithgoogle.com/marketing-resources/better-ad-standards/

3. https://www.thinkwithgoogle.com/data/holiday-search-statistics-store-hours/

4. https://trends.google.com/trends/explore?date=2018-11-01%202018-12-31

5. https://www.thinkwithgoogle.com/data/holiday-shopping-search-statistics/

6. https://www.thinkwithgoogle.com/intl/en-gb/marketing-resources/data-measurement/gift-guide-for-marketers

Start preparing for the holiday season now

noreply@blogger.com (ezgi cetinkaya) — Wed, 23 Oct 2019 10:01:00 +0000

Anticipation is key, start preparing now!

The holiday shopping season starts in September with queries starting to increase and users beginning to search for deals and gifts. Start planning and optimizing your AdSense account and site in October and plan to finish all optimizations by November1,2.

Timeline to guide your planning process

Here is our seasonality checklist to help your AdSense account and site be holiday season ready:

1. Optimize your AdSense account

Try the new and improved Auto ads:
Focus on creating your holiday content, while Google places and optimizes ads for you. Auto ads now work through any AdSense ad code. There is an easy preview of how Auto ads look on your site before implementing. You can choose ad formats and the number of ads per page with the new Ad load control. We’ve also updated reporting so that you can see Auto ads and manual ad unit performance side by side for each of your sites. Learn more about implementing Auto ads

Make your ads more visible with Viewability:
Did you know? If an ad is placed at the bottom of the page and the user does not scroll down to see it, the ad is not counted as a viewable impression3.
Make sure you increase the number of viewable ad impressions on your site during the holiday season. This will likely lead to more clicks and higher revenue potential. Learn how to optimize your viewability

Increase your revenue opportunities by reviewing your Blocking controls settings:
Take this as an opportunity to review blocked categories on your AdSense account. See and review ads that appeared on your site in the Ad review center. Learn more about ad blocking controls

2. Optimize your site

Go where your audience is:
It’s important to understand where your audience is located. If a certain holiday is not celebrated in your region, it might be where your audience is.
Discover where your users are by using the Google Analytics tool in AdSense. Click here to learn how

Make a great first impression4:
If visitors leave your site after looking at just one page, you've likely lost them and their potential AdSense earnings forever.

Giving visitors a great first impression is important to keep them interested so they dig deeper into your site. Here are a few tips to do this:

When it comes to design, remember that users are impatient. Organize your site so that it’s easy for people to navigate and browse through.
Focus your homepage and navigation on connecting users to the content they’re looking for.
Offer site search to ensure users who are in a hurry can find what they need.
Make sure that every piece of content links to more pieces of content using the Matched content recommendations tool.

Develop a traffic strategy:
We’ve already seen how internet user traffic increases during the holiday season. Now it’s time to consider how you’ll make sure your site is seen to attract new users. Here are some tips:

Develop partnerships with other content creators and share each other’s content.
Have a social media presence. Consider using YouTube, Instagram, and Twitter to share your content on different platforms.
Experiment with Google Ads. Use your performance report to understand the top countries where your audience is coming from and use Google Ads to ensure your content is visible in searches.

Check your page speed:
Use the Google PageSpeed Insights tool to check your page speed. Users who have to wait for pages to load or can’t easily browse will likely go elsewhere. Consider reducing your content to boost page speed. Videos and images that load can slow down your page as well.

Now it’s time to grow your audience by focusing on content. Next week we’ll provide you more tips on working with your content during the holiday season.

Posted by:

Daryna Chushko - Publisher Growth Marketing Manager

Sources:

1. Google Internal Analysis, 2018, Categories Apparel, Beauty & Personal Care, Computers & Consumer Electronics, Food & Groceries, Home & Garden, Occasions & Gifts, Toys & Games (DE, PL, UK, FR, IT, ES, GR).

2. https://www.thinkwithgoogle.com/consumer-insights/four-types-holiday-shoppers

3. https://www.thinkwithgoogle.com/marketing-resources/data-measurement/5-factors-of-viewability/

4. https://www.google.com/adsense/start/resources/best-shape-to-boost-your-earnings/

Your Google AdSense seasonal guide

noreply@blogger.com (ezgi cetinkaya) — Wed, 16 Oct 2019 15:05:00 +0000

This guide is here to help you learn about the importance of seasonality as well as provide you with tips on how to get more from your Google AdSense account and site during peak seasonal traffic. This guide is filled with easy, actionable insights you can start implementing today.

Here’s a sneak peek of what will be posted over the next couple of weeks to prepare you well for this busy time of the year. Let’s get holiday season ready!

Pre-holiday season: How to prepare?
During the holiday season: How to maximize the opportunities
Post holidays: Looking at 2020

Defining seasonal periods

What is seasonality?

Any predictable fluctuation or pattern that recurs over a calendar year is defined as seasonality. It can be categorized into 3 types of events and holidays:

Cultural (e.g. Ramadan, Thanksgiving, Christmas)
Commercial (e.g. Black Friday, Singles’ Day, Mother’s Day)
Ad-hoc events (e.g. Olympics, Elections, TV series)

By spotting events and holidays impacting your audience, you can identify your seasonality opportunities to increase revenue and attract new users.

What drives seasonality?

Publisher revenue is driven by two interlinked factors: RPMs and traffic.

Advertisers are willing to pay more for inventory, leading to higher RPMs. Increased traffic leads to more impressions. These two factors drive seasonal spikes and dips in publisher earnings.

RPMs traffic

Why is it important for publishers?

Seasonality offers publishers opportunities to attract new audiences and maximize revenues. The upcoming holiday season (October - December) is the biggest annual seasonal opportunity. Let’s explore why!

Large increase in internet traffic (higher query opportunity)
Over the past 5 years, the holiday season internet traffic has grown as users flock online to purchase gifts for themselves and others.
Higher competition between advertisers (higher query opportunity)
The holiday shopping season is the busiest retail period of the year. Advertisers spend more during this time to ensure their products and brands are well-positioned at key events like Black Friday and Cyber Monday.
For example, consumers around the world and especially in Asia reportedly spent more than $1 billion in the first 90 seconds of Singles’ Day in 2018. Advertisers are eager to be there for moments like this.

Starting the holiday season marathon

Let’s focus on the upcoming season. The October-December period is a global seasonal marathon offering the greatest annual opportunity to maximize your earnings. In fact, this seasonal opportunity is increasing all over. In 2018, the average global interest in Black Friday grew more than twice over the previous 5 years.

Get your calendar open and mark the following dates:

Let’s see what you can do to make the most out of your site and AdSense account before, during and after the holiday season.

In the blogpost next week we’ll provide you with tips on how to prepare your site and AdSense account for the rush of the holiday season.

Posted by:
Daryna Chushko - Publisher Growth Marketing Manager

Introducing the new and improved Auto ads

noreply@blogger.com (ezgi cetinkaya) — Tue, 08 Oct 2019 11:01:00 +0000

This time last year, we committed to making AdSense more assistive and powerful. We're excited to announce a significant update to AdSense; Auto ads are now easier to use and come with better controls to customize the ad experience for your users.

What’s changing

Easy setup and management

- No more messing with ad codes! Auto ads now work through any AdSense ad unit code, so using them on your existing sites is as easy as turning them on in your account.
- For new sites, just add them in the Sites page, copy-paste the AdSense code and turn on Auto ads.

- For pages where you don't want to use Auto ads, add those URLs to your “Page exclusions” list. You can exclude individual pages or entire sections of your site.
- You can see the full summary of your Auto ads settings for each of your sites as an overview.

Greater customization

- You can preview how Auto ads look on your site before they go live.

- You can delete specific ad placements inside the preview using the “delete” button. Auto ads will immediately generate a placement in a new location for you to review.
- You can easily specify the Ad formats that Auto ads places on your site, including Matched content.
- You can control the number of Auto ads you'd like to show on your pages by using the Ad load slider.

Updated reporting

- We're updating our reports to allow you to easily see Auto ads and manual ad unit performance side by side for each of your sites.

Don’t forget to check your Auto ads settings in the new Ads > Overview page to see these changes apply to your sites.

Over the coming weeks, we'll email to let you know that your account has the new Auto ads, and provide further information.

Experiments are coming!

We've received many requests to make it easier to test Auto ads and get accurate performance metrics. We're currently working on creating a new experiment type to make this possible.

Together with the changes highlighted above, and a new experiment type, you'll be able to see how Auto ads will look on a site, and test out the performance on a portion of the traffic of a site before enabling them fully.

Posted by:
Google AdSense Product Team

AdSense now understands Marathi

noreply@blogger.com (ezgi cetinkaya) — Mon, 23 Sep 2019 14:32:00 +0000

Today, we’re excited to announce the addition of Marathi, a language spoken by over 80 millions people in Maharashtra, India and many other countries around the world, to the family of AdSense supported languages.

The interest for Marathi language content has been growing steadily over the last few years. With this launch, AdSense provides an easy way for publishers to monetize the content they create in Marathi, and advertisers can connect to a Marathi speaking audience with relevant ads.

To start monetizing your Marathi content website with Google AdSense:

Check the AdSense Program policies and make sure your site is compliant.
Sign up for an AdSense account
Add the AdSense code to start displaying relevant ads to your users

Welcome to AdSense! Sign Up now!

Posted by:
AdSense Internationalization Team

Simplifying our content policies for publishers

noreply@blogger.com (ezgi cetinkaya) — Wed, 28 Aug 2019 13:00:00 +0000

One of our top priorities is to sustain a healthy digital advertising ecosystem, one that works for everyone: users, advertisers and publishers. On a daily basis, teams of Google engineers, policy experts, and product managers combat and stop bad actors. Just last year, we removed 734,000 publishers and app developers from our ad network and ads from nearly 28 million pages that violated our publisher policies.

But we’re not just stopping bad actors. Just as critical to our mission is the work we do every day to help good publishers in our network succeed. One consistent piece of feedback we’ve heard from our publishers is that they want us to further simplify our policies, across products, so they are easier to understand and follow. That’s why we'll be simplifying the way our content policies are presented to publishers, and standardizing content policies across our publisher products.

A simplified publisher experience
In September, we’ll update the way our publisher content policies are presented with a clear outline of the types of content where advertising is not allowed or will be restricted.

Our Google Publisher Policies will outline the types of content that are not allowed to show ads through any of our publisher products. This includes policies against illegal content, dangerous or derogatory content, and sexually explicit content, among others.

Our Google Publisher Restrictions will detail the types of content, such as alcohol or tobacco, that don’t violate policy, but that may not be appealing for all advertisers. Publishers will not receive a policy violation for trying to monetize this content, but only some advertisers and advertising products—the ones that choose this kind of content—will bid on it. As a result, Google Ads will not appear on this content and this content will receive less advertising than non-restricted content will.

The Google Publisher Policies and Google Publisher Restrictions will apply to all publishers, regardless of the products they use—AdSense, AdMob or Ad Manager.

These changes are the next step in our ongoing efforts to make it easier for publishers to navigate our policies so their businesses can continue to thrive with the help of our publisher products.

Posted by:
Scott Spencer, Director of Sustainable Ads

Additional safeguards to protect the quality of our ad network

noreply@blogger.com (ezgi cetinkaya) — Wed, 21 Aug 2019 13:07:00 +0000

Supporting a healthy ads ecosystem that works for publishers, advertisers, and users continues to be a top priority in our effort to sustain a free and open web. As the ecosystem evolves, our ad systems and defenses must adapt as well. Today, we’d like to highlight some of our efforts to protect the quality of our ad network, and the benefits to our publishers and the advertising ecosystem.

Last year, we introduced a site verification process in AdSense to provide additional safeguards before a publisher can serve ads. This feature allows us to provide more direct feedback to our publishers on the eligibility of their site, while allowing us to communicate issues sooner and lessen the likelihood of future violations. As an added benefit, confirming which websites a publisher intends to monetize allows us to reduce potential misuse of a publisher's ad code, such as when a bad actor tries to claim a website as their own, or when they use a legitimate publisher's ad code to serve ads on bad content in an attempt to demonetize the good website — each day, we now block more than 120 million ad requests with this feature.

This year, we’re enhancing our defenses even more by improving the systems that identify potentially invalid traffic or high risk activities before ads are served. These defenses allow us to limit ad serving as needed to further protect our advertisers and users, while maximizing revenue opportunities for legitimate publishers. While most publishers will not notice any changes to their ad traffic, we are working on improving the experience for those that may be impacted, by providing more transparency around these actions. Publishers on AdSense and AdMob that are affected will soon be notified of these ad traffic restrictions directly in their Policy Center. This will allow them to understand why they may be experiencing reduced ad serving, and what steps they can take to resolve any issues and continue partnering with us.

We’re excited for what’s to come, and will continue to roll out improvements to these systems with all of our users in mind. Look out for future updates on our ongoing efforts to promote and sustain a healthy ads ecosystem.

Posted by:

Andres Ferrate - Chief Advocate for Ad Traffic Quality

Upcoming changes to the AdSense mobile experience

noreply@blogger.com (ezgi cetinkaya) — Mon, 15 Jul 2019 13:47:00 +0000

The web is mobile.

Nearly 70% of AdSense audiences experience the web on mobile devices. With new mobile web technologies such as responsive mobile sites, Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) the mobile web works better and faster than ever.

We understand that using AdSense on the go is important to you. More than a third of our users access AdSense from mobile devices and this is an area where we continue to invest.

Our vision is an AdSense that does more to keep your account healthy, letting you focus on creating great content, and comes to you when issues or opportunities need your attention.

With this in mind, we have reviewed our mobile strategy. As a result, we will be focusing our investment on the AdSense mobile web interface and sunsetting the current iOS and Android apps. By investing in a common web application that supports all platforms, we will be able to deliver AdSense features optimized for mobile much faster than we can today.

Later this year we will announce improvements to the AdSense mobile web interface. The AdSense Android and iOS apps will be deprecated in the coming months, and will be discontinued and removed from the app stores by the end of 2019.

Like our publishers who have built their businesses around the mobile web, we look forward to leveraging great new web technologies to deliver an even better, more automated, and more useful mobile experience. Stay tuned for further announcements throughout the rest of the year.

Posted by: Andrew Gildfind
AdSense Product Manager

Enhance your digital strategy: Women of Publishing Leadership Series

noreply@blogger.com (ezgi cetinkaya) — Tue, 28 May 2019 10:47:00 +0000

This summer, we’re excited to introduce the Women of Publishing Leadership Series, brought to you by the Google Partnerships team. This masterclass is an opportunity to enhance your business’ digital strategy through an exclusive, four-part webinar series.

A strong digital presence is necessary for driving growth in your business. But focusing on the success of women-led businesses is even more critical, as women only generate 37% of GDP, while making up half of the world’s working age population. Substantial strides have been made in growing the ranks of women in leadership and ownership and women are rising fast in the income and managerial ranks, at a rate that’s 1.5x the national average.

What you can expect
The Women of Publishing Leadership Series was created to help women leaders develop their skills in digital strategy to propel their business in the digital economy. The content is designed for small and medium-sized digital businesses ( less than 500 employees) that are women-led, display strong female leadership or have a predominantly-female audience.

Participants will have access to a tailored program focused on improving their digital presence, through a comprehensive monetization and data utilization curriculum. Women from all types of digital backgrounds: news, entertainment, video, app, ecommerce, etc. are encouraged to attend. Sign up now.

Webinar sessions

Planning for Growth

add to calendar

Date and time: Wednesday, June 19 at 1:30 PM ET
Speaker: Sarah Carpenter, Manager of Scalable Acquisitions, Google
Summary: Setting the stage for the webinar series, learn how to get into the growth mindset and why it matters for your business.

Content and Audience Strategy (add to calendar)
Date and time: Wednesday, July 17 at 1:30 PM ET
Speaker: Amy Harding, Director of Analytics, Revenue Optimization, and Google News Consumer Insights
Summary: Learn how to better understand and engage your audience with a robust content strategy.

Using Data to Drive Growth (add to calendar)
Date and time: Wednesday, July 31 at 1:30 PM ET
Speaker: Madhav Goyal, Publisher Intelligence Analyst
Summary: Many acknowledge the value of data-driven decision making - but few are able to use their data effectively. Get actionable insights on how to leverage data to drive growth for your business.

Monetization Tips and Tricks (add to calendar)
Date and time: Wednesday, August 14 at 1:30 PM ET
Speaker: Roshni Dutt, Platforms Monetization Lead, Google
Summary: Gain pro-tips on recognizing the value of your audience and effectively monetizing your content.

If you’re ready to take your small or medium-sized businesses to the next level, sign up by Monday, June 17th, and gain access to all of the sessions by registering here.

Policy resources available to you

noreply@blogger.com (ezgi cetinkaya) — Mon, 11 Feb 2019 15:36:00 +0000

We want to do everything we can to help our publishers succeed.

Beyond providing the AdSense platform to monetize content, we provide various channels through which we communicate policies, best practices and product changes to our publishers.

What resources are available?

We know that one size doesn't fit all for publishers when it comes to preferred methods of transmitting messages and information. There are several platforms where we provide policy information to publishers.

First, we have our Policy Help Center. Through the Help Center, publishers can view all AdSense program policies, with detailed information on specific areas such as content policies, ad implementation policies, webmaster guidelines and much more.

Next, we have an AdSense Forum, comprised of experienced expert publishers that are passionate about helping other publishers better understand AdSense policies. Here, you can review previous threads or post questions and receive feedback from the community.

We also have our AdSense YouTube channel, a platform we are investing in going forward to address questions for those publishers who prefer videos over text. We plan to update this resource frequently throughout the next year.

For big policy changes, check out our Inside AdSense blog, where we generally post updates first. We have Googlers from across AdSense posting best practices as well as practical advice to avoid common pitfalls, increase revenue and remain policy compliant. We’ll also provide updates on industry drivers, which may be useful to publishers.

And more recently we’ve also tried to amplify our messaging through the AdSense social channels on Facebook & Twitter. Generally, these posts reiterate an update that we’ve posted on our AdSense blog, with a link to that posting.

Lastly, we often speak at conferences and host publisher events at our offices worldwide. At these events, we discuss our program policies and gather in-person feedback from you. This feedback is valuable and has resulted in modifications to products, policies, and policy enforcement to better serve your needs.

Why is it important for Google to provide all of these resources?

We know that your first priority is creating content and growing your business. We want to do our part to help you succeed, so we’ve provided multiple platforms to help you understand our policies in the way that suits you best. To put it simply: we want to provide the right resource information, at the right time, in as many places as possible to help you understand our policies.

We also want to make sure you have a number of paths to provide feedback. Our publisher events at Google offices are a great opportunity for this. Additionally, my entire role representing Publisher Policy Communications places a face to our policies, and a feedback loop from you, to the policy team.

Communication involves listening

Communication is a two way street. We’ve listened to your feedback, and created several ways, on several platforms for publishers to better understand our policies. We will always try to interact with you in ways that work best for you. When you succeed, we succeed. Please let us know how we can better communicate our policies to you.

John Brown
Head of Publisher Policy Communications

[Infographic] Traffic tips

noreply@blogger.com (ezgi cetinkaya) — Tue, 08 Jan 2019 15:00:00 +0000

We're excited to share with you our infographic with important tips on how to boost and optimize your web site traffic.

You can also download it with clickable links for desktop and mobile.

We’re excited about 2019, are you?

noreply@blogger.com (ezgi cetinkaya) — Wed, 12 Dec 2018 15:00:00 +0000

At Google AdSense we’re excited about 2019 and really hope you are too. Thank you for inspiring us every day. Have a great holiday season!

Best Practices for Policy Compliant Growth

noreply@blogger.com (ezgi cetinkaya) — Mon, 10 Dec 2018 15:01:00 +0000

As a publisher, there are many challenges you face. One area of interest for any publisher is how can you grow your user base, while maintaining high quality, policy-compliant content and traffic.

At Google, we strive to create policies that are designed to enable a healthy digital advertising ecosystem. We consider the needs of each party - users, advertisers and publishers, and want all players to thrive.

Just as important as creating policy is the enforcement of policy violations. Enforcement is important for the quality of the network, and designed to be fairly administered. There are steps you can take to safeguard your growth efforts, while maintaining policy compliance:

Understand our policies, and develop your own policies and procedures

The first step is to read and understand our policies. These policies are posted in our Help Center, with specific FAQs called out for ease of reference. For new publishers, we created a beginner’s guide to highlight some of the most commonly violated policies.

Protect against invalid traffic

We want publishers to be proactive about tackling invalid traffic.

We’ve developed an Ad Traffic Quality Resource site designed to help publishers better educate themselves on what invalid traffic is, the risks that invalid traffic poses to their businesses, how to identify invalid traffic, and how to mitigate this type of traffic. The Trustworthy Accountability Group (TAG) also has a growing library of resources that can provide additional context and best practices on this topic.

Get familiar with your metrics

As part of your daily ritual, you should understand what typical traffic patterns for your website look like. Anomalies, especially on non-business hours’ or holidays, are signs of potential trouble. As part of metrics review, set aside time each month, or where appropriate for your business, to train and review traffic sources and patterns with your team. We provide guidance for linking analytics to AdSense to help facilitate this process.

Ask your partners to provide summary reporting

In addition to reviewing your own traffic on a daily basis, it’s important to regularly audit traffic from your partners. When working with partners, be diligent. Ask for traffic sources, and any optimization plans your partners may have, and educate your team to recognize suspicious behavior.

Investing in good user experiences benefits the entire ecosystem. Work with partners that feel the same way.

Only trust business partners who have earned your trust

Trust, but verify. Only work with partners who adhere to best practices for sourcing traffic and growing their businesses, and require all partners to uphold safe standards when it comes to sourcing traffic and providing great user experiences. Feel empowered to ask hard questions and demand answers from those you work with, and set up time to review and analyze inventory that you’ve purchased. If you don’t feel like you are getting the responses you need, find other partners that are more responsive.

Understand what’s too good to be true and watch for it. Build bridges with quality inventory sources and partners, and put up barriers between you and those who prove untrustworthy. Many potential publishers, ad network and programmatic partners can have traffic quality that can vary quite significantly between various providers.

Focus on the User

Lastly, and most importantly, serving your end users needs should be at the heart of what you do, and a top priority. Your entire business should be focused on your customer - the user.

Websites with great, unique content have lost loyal users due to deceptive navigation, or poor and/or numerous ad placements. Great content is only part of your job. Providing a straightforward, safe, easy to navigate, and uncluttered site experience is also important for users to return to your site.

At conferences and events, I am often asked what is the one piece of advice I can give to help publishers maintain a good relationship with the Google policy team. My response is always “If you truly focus on the user, and do everything you can to help that user in his or her journey on your site, then you will likely have a long and productive relationship with Google.”

We hope these tips have been helpful. As always, please review our Help Center, and keep providing us with feedback.

John Brown
Head of Publisher Policy Communications

Help us improve our services and products

noreply@blogger.com (ezgi cetinkaya) — Wed, 05 Dec 2018 11:41:00 +0000

We’d like to personally invite you to share your thoughts with us so that we can keep improving your experience with us.

Depending on your email preferences, you may have received a survey by email, if so please take the time to respond to it as we value your input.

In the past, we’ve used your responses to improve how we help you, ways you interact with our product, and what type of features we offer.
The survey should take about 10-15 minutes and can be answered on mobile.

Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!

Thank you!

[VIDEO] User-generated content

noreply@blogger.com (ezgi cetinkaya) — Mon, 26 Nov 2018 16:29:00 +0000

Our new video takes a deeper dive into our User-generated content policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers.

Click the video below to learn more:

We hope this video helps you to better understand our User-generated content policy. For more information, you can learn more about AdSense policies in our help center.

John Brown
Head of Publisher Policy Communications

[VIDEO] Copyright infringement policy

noreply@blogger.com (ezgi cetinkaya) — Tue, 13 Nov 2018 16:14:00 +0000

We're adding more video content resources for our publishers to help them better understand various policies.

This week, our video takes a deeper dive into our Copyright infringement policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers. Watch the video below to learn more:

After each video goes live, we'll be on hand to answer your questions related to the topic for a few hours on the YouTube channel. So be sure to subscribe to the channel to ensure you don’t miss an episode.

We hope this video helps you to better understand our Copyright infringement policy. For more information, you can learn more about AdSense policies in our help center.

Posted by:
John Brown
Head of Publisher Policy Communications

[VIDEO] Dangerous or derogatory content

noreply@blogger.com (ezgi cetinkaya) — Thu, 08 Nov 2018 16:39:00 +0000

We're adding more video content resources for our publishers to help them better understand various policies.

This week, our video takes a deeper dive into our Dangerous or Derogatory Content policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers. Click the video below to learn more:

After each video goes live, we'll be on hand to answer your questions related to the topic for a few hours on the YouTube channel. So be sure to subscribe to the channel to ensure you don’t miss an episode.

We hope this video helps you to better understand our Dangerous or Derogatory Content policy. For more information, you can learn more about AdSense policies in our help center.

Posted by:
John Brown
Head of Publisher Policy Communications

[VIDEO] Accidental clicks

noreply@blogger.com (ezgi cetinkaya) — Tue, 06 Nov 2018 16:45:00 +0000

We're adding more video content resources for our publishers to help them better understand various policies.

This week, our video takes a deeper dive into our Accidental Clicks policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers. Click the video below to learn more:

After each video goes live, we'll be on hand to answer your questions related to the topic for a few hours on the YouTube channel. So be sure to subscribe to the channel to ensure you don’t miss an episode.

We hope this video helps you to better understand our Accidental Clicks policy. For more information, you can learn more about AdSense policies in our help center.

Posted by
John Brown
Head of Publisher Policy Communications

[VIDEO] Misrepresentative content

noreply@blogger.com (ezgi cetinkaya) — Fri, 02 Nov 2018 12:19:00 +0000

For the next few weeks we'll be releasing several videos, providing a more in depth look into various policy topics.

This week, our video takes a deeper dive into our Misrepresentative content policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers. Click the video below to learn more:

After each video goes live, we'll be on hand to answer your questions related to the topic for a few hours on the YouTube channel. So be sure to subscribe to the channel to ensure you don’t miss an episode.

We hope this video helps you to better understand our Misrepresentative Content policy. For more information, you can learn more about AdSense policies in our help center.

Posted by:
John Brown
Head of Publisher Policy Communications

Continuing to strengthen the quality of Google AdSense

noreply@blogger.com (ezgi cetinkaya) — Mon, 29 Oct 2018 11:42:00 +0000

Over the last 15 years, AdSense has grown to support web publishers by connecting their audiences to advertisers, with the aim of keeping the web open and funding content creators. Earlier this month, we posted about the exciting future we have ahead of us and with this post, we'd like to tell you a little more about our upcoming quality efforts.

We’re already committed to initiatives such as the Better Ads Standards and we continue to strive to create a clean and fair ad network. Continuing our work on quality in AdSense makes it more attractive to advertisers which in turn leads to better outcomes for our partners. With this in mind, we're making some changes to the way you monetize new sites with AdSense.

What's changing?
Before you can show ads on a new site, you now have to add the site to your AdSense account. Each new site will go through a verification process which checks that you own the domain or have the ability to modify its content. The process also reviews your site for compliance with the AdSense Program policies. After the checks are completed, your site will be marked as "Ready" and you can start showing ads.
We're also renaming the My Sites tab to Sites and moving it further up the menu to make it easier to find. Any existing sites you’re monetizing should automatically appear in your sites list, accessed by clicking the new Sites tab. If you want to add more sites you’ll need to add them to this list.

How will this impact partners?
For the vast majority of AdSense users, the only change will be the new Sites tab. However, for some of you, we may ask for help to find the correct ad code when you add a new site. If we require your help, we’ll reach out through email and notify you when you sign in to AdSense. So don’t forget to make sure we have the correct email address for you and that your email preferences are up to date.

Stay tuned for more exciting updates!

Posted by:

Google AdSense Product Team

[Infographic] Get ready for the holiday season

noreply@blogger.com (ezgi cetinkaya) — Thu, 25 Oct 2018 12:54:00 +0000

During the holiday season advertisers have their busiest time of the year as users search for gifts and celebration ideas. Increased demand in advertising space leads to growing RPMs and surges in traffic. Make the most out of this busy season by preparing your site and ads for increased activity.

Take a look at our infographic with important tips on how to prepare for the holiday season.

You can also download it with clickable links for desktop and mobile.

Posted by

Daryna Chushko - Marketing Communications Specialist

Looking back, looking forward...

noreply@blogger.com (ezgi cetinkaya) — Mon, 01 Oct 2018 09:33:00 +0000

Earlier this year, Google AdSense celebrated 15 years of partnering with digital content creators like you. A lot has changed since we started – new technology, new challenges, and new opportunities all driven by constantly changing user needs. A few things have endured though – the world has an insatiable appetite for great content and publishers like you remain the beating heart of the open web. Sharing in this mission with you, helping to create millions of sustainable content-first businesses on the web, keeps us going.

While we look back fondly on the last 15 years, your stories inspire us to keep looking forward. There’s lots more to do to support you and set AdSense and our ecosystem up for success for the next 15 years. With that in mind, we’d like to share a preview of how we plan to help you grow and play our part in making advertising work for everyone.

First up, smarter sizing, better ad placements and new formats powered by Google’s machine learning technology. We know you want to spend more time writing content and serving your users than managing ad tags and settings. We want that too. We’ve been investing heavily in understanding the best ways to increase user interest in ads, including when and what type of ads to show, while ensuring they complement your content and respect the experience of visitors to your site. Alongside these new capabilities, we’ll bring you the controls, reporting, and transparency you expect from AdSense to ensure we’re constantly meeting your needs along the way.

Secondly, we know that creating great content can take time, but making that content profitable shouldn’t. We’re hard at work on a number of new assistive features that give you more insight into your performance when you’re ready to take action, a clearer understanding of how you’re doing relative to your peers and the industry, and improved navigation to help you get it all done faster. We want to save you time so you can focus on the things that matter most to your business, like creating great content for your audiences.

Thirdly, AdSense and Google are committed to advertising that works for everyone and playing our part to ensure the ads ecosystem supports the diverse needs of publishers, advertisers and consumers. We’ll continue to meet and exceed important industry standards on ads quality, including the Better Ads Standards, to make sure that great publishers who make engaging content are rewarded, while advertisers can continue to spend with confidence.As we launch into the next 15 years and with it deliver these new features, we may need your help to keep your account up to date. If we do, you’ll hear from us by email over the coming months. Don’t forget to make sure we have the correct email address for you and that your preferences are up to date.

We’re just as excited about working with you now as we were when we launched 15 years ago. Thank you for being on the journey with us so far – here’s to another 15 years of partnership and shared success!

Posted by:
Matthew Conroy - Senior Product Manager

Lighthouse Auditing for Publishers

noreply@blogger.com (ezgi cetinkaya) — Wed, 15 Aug 2018 17:38:00 +0000

In February, we announced the launch of SEO auditing tools in Lighthouse Chrome Extension, which is now available in Google Chrome Developer tools.

Lighthouse is an open-source, automated tool for improving the quality of web pages. Lighthouse is designed to help publishers improve the quality of their web sites, by providing tools and features for their developers to run audits for performance, compatibility, progressive web apps, SEO, and more.

The SEO audit category within Lighthouse was designed to validate and reflect the SEO basics that every site should get right, and provides detailed guidance to fix those issues. Current audits include checks for valid rel=canonical tag, successful HTTP response code, page title and description and more.

How do I use Lighthouse?

You can run Lighthouse in several ways:

Using the Lighthouse Chrome Extension:

Install the Lighthouse Chrome Extension
Click on the Lighthouse icon in the extension bar
Select the Options menu, click “SEO” and click OK, then generate report

Using Chrome Developer tools on Google Chrome:

Open Chrome Developer Tools
Go to Audits
Click Perform and audit
Click the “SEO” checkbox and click Run Audit.

The SEO audits category is not designed to replace any of your current strategies, or tools, nor does it make any SEO guarantees for Google websearch or other search engines. However, it covers some of the SEO best practices that are relevant for Webmasters and publishers who want to ensure their website is visible in Search. These checks are part of best practices that we provide for our publisher partners.

Posted by:

John Brown

Head of Publisher Policy Communications

AdSense now understands Telugu

noreply@blogger.com (Anonymous) — Fri, 29 Jun 2018 07:14:00 +0000

Today, we’re excited to announce the addition of Telugu, a language spoken by over 70 million in India and many other countries around the world, to the family of AdSense supported languages. With this launch, publishers can now monetize their Telugu content and advertisers can connect to a Telugu speaking audience with relevant ads.

To start monetizing your Telugu content website with Google AdSense:

Check the AdSense program policies and make sure your website is compliant.
Sign up for an AdSense account.
Add the AdSense code to start displaying relevant ads to your users.

Welcome to AdSense! Sign up now.

Posted by:
The AdSense Internationalization Team

Updated impressions metrics for AdSense

noreply@blogger.com (Anonymous) — Thu, 03 May 2018 15:30:00 +0000

Reporting plays a key role in the AdSense experience. In fact, two-thirds of our partners consider it the most important feature within AdSense. Helping partners understand and improve their performance metrics is a top priority. Today, we’re announcing updates to how we report AdSense impressions.

The Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) in partnership with other industry bodies such as the Mobile Marketing Association (MMA), periodically review and update industry standards for impression measurement. They recommend guidelines to standardize how impressions are counted across formats and platforms.

What’s changing?
Over the last year, to remain consistent with these standards, we have transitioned our ad serving platforms from served impressions to downloaded impressions. Served impressions are counted at the point that we find an ad for an ad request on the server. Downloaded impressions are counted for each ad request once at least one of the returned ads has begun to load on the user’s device. Starting today, publishers will see updated metrics in AdSense that reflect this change.
How will it impact partners?
Switching to counting impressions on download helps to improve viewability rates, consistency across measurement providers, and aligns the impression metric better with advertiser value. For example, if an ad failed to download or if the user closed the tab before it arrived, it will no longer be counted as an impression. As a result, some AdSense users might see decreases in their impression counts, and corresponding improvements in their impression RPM, CTR, and other impression-based metrics. Your earnings, however, should not be impacted.

We will continue to review and update our impression counting technology as new industry standards are defined and implemented.

For more information please visit our Help Center.

Posted by:
Andrew Gildfind, Product Manager