Restaurant Marketing

Restaurants and Credit Cards. A Dangerous Combination

2007-08-25T07:52:00.000-05:00

Whether you're a restaurant owner or a regular patron of restaurants this is an article you need to read. We have been working with payment industry experts and companies for nearly three years on several projects including pay-at-the-table, gift and loyalty card programs, wireless terminals for delivery, online ordering and most importantly the major threats surrounding credit card fraud and identity theft in restaurants.

One of the most jaw dropping facts we came across is that using your credit card online is actually more safe than using it at a restaurant. This is right from the card associations. If you look at the number of ALL cardholder compromises, restaurants make up 40% of them! That is more than any other business segment.

The article on Restaurantpartner.com entitled "Restaurants and Credit Cards. A Dangerous Combination" is lenghthy but outlines what you need to know as a restaurant owner about this growing threat and even more importantly the fines and regulations by the major card companies such as Visa and MasterCard. They have stepped up regulation, set standards in place and are now requiring compliance by all businesses that accept credit cards. Plus, the government is following suit by passing their own state legislation.

Be sure to read this one. You won't regret it.

http://www.restaurantpartner.com/WhatsNew/restaurantsandcc.html

Pharmaceutical Reps = BIG Sales for Restaurants

2007-08-24T18:37:00.000-05:00

Here is a restaurant owner’s gold mine! So few restaurants we work with know the true potential in targeting pharmaceutical reps for lunch catering and dinner presentations. The potential is staggering. Some pharmaceutical reps can spend upwards of $30,000 a year on lunches alone! You will be hard pressed to find another profession or consumer group that can bring the same kind of business to a restaurant.

Why are they so valuable? You can learn more in the article “Pharmaceutical Reps = BIG Sales for Restaurants” now posted on Restaurantpartner.com. This article will give a clear look into the amount of money they spend at restaurants every week and how you can build a program to attract them.

http://www.restaurantpartner.com/WhatsNew/pharmaceuticalrep.html

The 4 Indisputable Ways to Grow Restaurant Sales

2007-08-24T18:22:00.001-05:00

If you’re a restaurant owner and have a tough time keeping all the marketing ideas and programs straight there is wonderful article on Restaurantpartner.com that helps break it all down into the most simple terms. The article is entitled “The 4 Indisputable Ways to Grow Restaurant Sales”.

This is a short but powerful article that outlines the fact that there are 4 ways, and only 4 ways, to grow restaurant sales. Nothing more and nothing less. Being a restaurant marketer, I’ve seen first hand the endless amount of information out there about marketing and growing sales. The truth is, when you step way from it all, the idea of increasing sales is very simplistic and not near as complicated as we make it.

If you want a quick and easy read that helps break through all the clutter, be sure to check this out. It just might give you a fresh perspective on your current marketing mix.

http://www.restaurantpartner.com/WhatsNew/indisputablewaystogrow.html

Restaurant Loyalty Untangled

2007-08-24T17:58:00.001-05:00

We devote a lot of attention to loyalty marketing on Restaurantpartner.com. Why? Because a restaurant’s customer list, or working database, is the most valuable asset they have. It increases the value of a restaurant to a potential buyer, it is the bloodline to customer communication and it is the foundation of any customer rewards program.

We have recently published a new article on Restaurantpartner.com from nTouch Loyalty, our preferred service provider for loyalty marketing and restaurant reward programs. The article is entitled “Restaurant Loyalty Untangled”. It offers some great insight into why customer loyalty programs are so important to a restaurants success and it’s also one of the most cost effective marketing programs to start.

Enjoy!

http://www.restaurantpartner.com/WhatsNew/loyaltyuntangled.html

Late to the Table

2007-08-08T11:56:00.000-05:00

Here is a great article from the Direct Magazine website. It gives an explaination of why loyalty programs have worked so well for other industries that have high purchase frequency and tight competition but have not been widely adopted in the restaurant industry. However, those restaurants that HAVE adopted them have seen great results.

The more statistics and surveys you read the more clear it is that consumer expectations are changing and they don't just see value in reward programs they expect them.

This is a must read article to better understand the landscape of customer loyalty and reward programs in the restaurant industry.

http://directmag.com/casehistories/travelentertainment/marketing_late_table

Welcome to the Restaurantpartner.com Blog

2007-08-07T16:10:00.000-05:00

Welcome to the Restaurantpartner.com Blog! I would like to personally thank you for visiting Restaurantpartner.com and taking the time to visit our new blog. Check in often as we will continue to add new posts on restaurant and foodservice marketing as well as other topics that impact your business.

What can you expect from this blog? A little bit of everything. We'll share information on the latest trends and technology, offer out-of-the-box marketng ideas, provide test market information, product and service reviews and site examples of great marketing tactics that we believe are worth passing on. We will also share tips and examples of how you can best utilize the tools available on Restaurantpartner.com.

I hope you keep coming back and even offer input of your own. We would love to read your ideas or hopefully answer your questions.

To your success!

Monty Lockyear
Restaurantpartner.com