Hire SEO Consultant for Startups in Delhi, Noida, Gurgaon

Be Recognized as a Video Advertising Experts by Google Adword Video Certification

2014-06-25T21:29:00.003-07:00

Recently Google Announced to provide an advanced certification in Video Advertising, which is now is now available to all members of Google Partners.

This certification is specially designed to recognize users and show their expertising in Video Marketing. Also it comes as a separate certificate that will allow you to give a double chance to achieve your clients.

This new certification is designed to recognize users with expertise in video advertising on YouTube and the Google Display Network.

To earn the Video Advertising advanced certification, you'll need to get certified in AdWords. Once you've done that, follow these steps to get your advanced certification:

1.	Sign in to Google Partners and click the Video Ads link
2.	Review the training materials on the Video Advertising page
3.	When you're ready, take the Video Advertising exam

A printable HTML version of your Video Advertising advanced certificate will be available on your My profile page.

Above I have shown an example that how would your certicate will appear once. (Current image is just an example).

All The Best!

Ecommerce Analytics: From Data to Decisions Course Opens on July 8, 2014- Enroll Now!

2014-06-22T23:14:00.000-07:00

After the completion of "Digital Analytics Fundamentals" and "Google Analytics Platform Principles" Google Analytics Academy is launching a new course for learning the several aspects of Google Analytics for E-commerce websites named "Ecommerce Analytics: From Data to Decisions". This course is designed for e-commerce website where GA specialist and webmasters would be able to take more informed decisions using various reporting and analysis techniques on Google Analytics.

The course runs with support from Google Analytics experts from July 8 through July 31, 2014

and you can complete it at your own pace during this time. There are four units in the course, each divided into short lessons that include activities for you to practice what you learn. At the end of each unit, you'll take an assessment to test your knowledge of all the concepts covered.

The course runs with support from Google Analytics experts from July 8 through July 31, 2014
and you can complete it at your own pace during this time. There are four units in the course, each divided into short lessons that include activities for you to practice what you learn. At the end of each unit, you'll take an assessment to test your knowledge of all the concepts covered.

Here are a few key dates to keep in mind:
· Today: Watch the course introduction and take the pre-course survey.
· July 8: Course opens.
· July 31: Course closes at 11:59 PDT. Deadline to qualify for a course completion certificate.

Be sure to check out the Announcements page for the latest course news and specific submission deadlines. If you have questions or feedback during the course, please post to the course forum once the course officially opens on July 8, 2014.

What You Will Learn in This Course

use the new Enhanced Ecommerce reports in Google Analytics
use segmentation to compare different groups of data
choose meaningful reports that align with your measurement plan.
conduct in-depth analyses with your data

Bing Ads Releases New API, Version 9

2013-09-17T23:49:00.000-07:00

Version 9 of the Bing Ads API is now generally available. This API will bring with it new functionality and improvements to existing features across Bing Ads web services including.

The API will include the following additions to functionality:

Introduction of bulk upload and download methods for campaign management which utilize comma separated values (CSV) and tab separated values (TSV) as the data interchange formats. These data formats are identical to the formats that will be used for importing and exporting of campaigns by the next version of the Bing Ads Editor.
Support for new features related to compatibility with AdWords enhanced campaigns such as mobile device preference on ads, bid adjustments on device targets and site link extensions on ad groups.
Streamlining of campaign management methods to reduce number of calls needed to manage keywords, ad groups, targets and campaigns.
The Ad Intelligence service consolidates the behavior of multiple existing methods to simplify usage.
Addition of GetBudgetLandscape method to the Optimizer service.
Ability to get reports for individual ad groups in ad extension reports and individual campaigns in budget reports. Also the removal of features deprecated in version 8 of the API.
Removal of methods related to management of campaign analytics, the campaign management REST API and the notifications service due to low usage.
Support for authenticating users who have linked their Bing Ads accounts with a Microsoft account using OAuth 2.0.

The Program Manager of Bing explain that version 9 of the customer billing and customer management APIs are currently available only in the sandbox environment. These will become generally available next month.

How To Check Hit By Penguin? Google Query Hack To Confirm?

2012-05-17T15:07:00.003-07:00

Today I have Just read a thread on WebmasterWorld post by a Junior Member who was hit by Penguin codenamed Martin Ice Web. He say's

"I did some search for my one keys, to get a clue out of this mess.
What I figuered out is, that if I do a normal 3 word search my site is not to be found within the first 30 results, the most of the results are crap. While I research with -amazon, guess what, my site now is on #16. Does there somebody want to get rid of competitors? -amazon will bring better results in almost any search.
Even Peguinezed sites show up again. "

For the confirmation for this query i have tried my self on my keywords that were hit by penguine then our rankings went back to normal. Here I am describing below how it's showing..

For example, I have searched for [Moving Companies Mercer -amazon.com] in google.com then I see it on #1 with that query but not in 100 for [Moving Companies Mercer] without the -amazon.

Give it a try on your end and do let me know if it works for you.

Remember the Google Sandbox, there was a query hack for that to where you would put -dfsdgsdsd -sdfgsdgsdfg -sdfgsdgsdg -sdfgsdfgsdfg -dsfgsdgsdg -sdfgsdfgsdfg -sdgsdfgdsfg at the end of the query and it would show pre-sandbox results.

Google Search Quality Highlights: 50 Changes For March

2012-04-04T09:43:00.000-07:00

Attention for webmaster, Now Google again improving the search quality and taken step to improving the search quality in addition he has 50 changes for March in search algorithm. Google has published uncut video from his search quality meeting, which gives a great flavor for how these decisions get made.

Please have look below, 50 changes for march to improving search quality..

Autocomplete with math symbols. [launch codename "Blackboard", project codename "Suggest"] When we process queries to return predictions in autocomplete, we generally normalize them to match more relevant predictions in our database. This change incorporates several characters that were previously normalized: “+”, “-”, “*”, “/”, “^”, “(“, “)”, and “=”. This should make it easier to search for popular equations, for example [e = mc2] or [y = mx+b].

Improvements to handling of symbols for indexing. [launch codename "Deep Maroon"] We generally ignore punctuation symbols in queries. Based on analysis of our query stream, we’ve now started to index the following heavily used symbols: “%”, “$”, “\”, “.”, “@”, “#”, and “+”. We’ll continue to index more symbols as usage warrants.

Better scoring of news groupings. [launch codename "avenger_2"] News results on Google are organized into groups that are about the same story. We have scoring systems to determine the ordering of these groups for a given query. This subtle change slightly improves our scoring system, leading to better ranking of news clusters.

Sitelinks data refresh. [launch codename "Saralee-76"] Sitelinks (the links that appear beneath some search results and link deeper into the respective site) are generated in part by an offline process that analyzes site structure and other data to determine the most relevant links to show users. We’ve recently updated the data through our offline process. These updates happen frequently (on the order of weeks).
Improvements to autocomplete backends, coverage. [launch codename "sovereign", project codename "Suggest"] We’ve consolidated systems and reduced the number of backend calls required to prepare autocomplete predictions for your query. The result is more efficient CPU usage and more comprehensive predictions.

Better handling of password changes. Our general approach is that when you change passwords, you’ll be signed out from your account on all machines. This change ensures that changing your password more consistently signs your account out of Search, everywhere.

Better indexing of profile pages. [launch codename "Prof-2"] This change improves the comprehensiveness of public profile pages in our index from more than two-hundred social sites.

UI refresh for News Universal. [launch codename "Cosmos Newsy", project codename "Cosmos"] We’ve refreshed the design of News Universal results by providing more results from the top cluster, unifying the UI treatment of clusters of different sizes, adding a larger font for the top article, adding larger images (from licensed sources), and adding author information.

Improvements to results for navigational queries. [launch codename "IceMan5"] A “navigational query” is a search where it looks like the user is looking to navigate to a particular website, such as [New York Times] or [wikipedia.org]. While these searches may seem straightforward, there are still challenges to serving the best results. For example, what if the user doesn’t actually know the right URL? What if the URL they’re searching for seems to be a parked domain (with no content)? This change improves results for this kind of search.

High-quality sites algorithm data update and freshness improvements. [launch codename “mm”, project codename "Panda"] Like many of the changes we make, aspects of our high-quality sites algorithm depend on processing that’s done offline and pushed on a periodic cycle. In the past month, we’ve pushed updated data for “Panda,” as we mentioned in a recent tweet. We’ve also made improvements to keep our database fresher overall.

Live results for UEFA Champions League and KHL. We’ve added live-updating snippets in our search results for the KHL (Russian Hockey League) and UEFA Champions League, including scores and schedules. Now you can find live results from a variety of sports leagues, including the NFL, NBA, NHL and others.

Tennis search feature. [launch codename "DoubleFault"] We’ve introduced a new search feature to provide realtime tennis scores at the top of the search results page. Try [maria sharapova] or [sony ericsson open].
More relevant image search results. [launch codename "Lice"] This change tunes signals we use related to landing page quality for images. This makes it more likely that you’ll find highly relevant images, even if those images are on pages that are lower quality.

Fresher image predictions in all languages. [launch codename "imagine2", project codename "Suggest"] We recently rolled out a change to surface more relevant image search predictions in autocomplete in English. This improvement extends the update to all languages.

SafeSearch algorithm tuning. [launch codenames "Fiorentini", “SuperDyn”; project codename "SafeSearch"] This month we rolled out a couple of changes to our SafeSearch algorithm. We’ve updated our classifier to make it smarter and more precise, and we’ve found new ways to make adult content less likely to appear when a user isn't looking for it.

Tweaks to handling of anchor text. [launch codename "PC"] This month we turned off a classifier related to anchor text (the visible text appearing in links). Our experimental data suggested that other methods of anchor processing had greater success, so turning off this component made our scoring cleaner and more robust.

Simplification to Images Universal codebase. [launch codename "Galactic Center"] We’ve made some improvements to simplify our codebase for Images Universal and to better utilize improvements in our general web ranking to also provide better image results.

Better application ranking and UI on mobile. When you search for apps on your phone, you’ll now see richer results with app icons, star ratings, prices, and download buttons arranged to fit well on smaller screens. You’ll also see more relevant ranking of mobile applications based on your device platform, for example Android or iOS.

Improvements to freshness in Video Universal. [launch codename "graphite", project codename "Freshness"] We’ve improved the freshness of video results to better detect stale videos and return fresh content.

Fewer undesired synonyms. [project codename "Synonyms"] When you search on Google, we often identify other search terms that might have the same meaning as what you entered in the box (synonyms) and surface results for those terms as well when it might be helpful. This month we tweaked a classifier to prevent unhelpful synonyms from being introduced as content in the results set.

Better handling of queries with both navigational and local intent. [launch codename "ShieldsUp"] Some queries have both local intent and are very navigational (directed towards a particular website). This change improves the balance of results we show, and helps ensure you’ll find highly relevant navigational results or local results towards the top of the page as appropriate for your query.

Improvements to freshness. [launch codename "Abacus", project codename "Freshness"] We launched an improvement to freshness late last year that was very helpful, but it cost significant machine resources. At the time we decided to roll out the change only for news-related traffic. This month we rolled it out for all queries.

Improvements to processing for detection of site quality. [launch codename "Curlup"] We’ve made some improvements to a longstanding system we have to detect site quality. This improvement allows us to get greater confidence in our classifications.

Better interpretation and use of anchor text. Google has improved systems we use to interpret and use anchor text, and determine how relevant a given anchor might be for a given query and website. Better local results and sources in Google News. [launch codename "barefoot", project codename "news search"] We’re deprecating a signal we had to help people find content from their local country, and we’re building similar logic into other signals we use. The result is more locally relevant Google News results and higher quality sources.

Deprecating signal related to ranking in a news cluster. [launch codename "decaffeination", project codename "news search”] We’re deprecating a signal that’s no longer improving relevance in Google News. The signal was originally developed to help people find higher quality articles on Google News.
(Note: Despite the launch codename, this project has nothing to do with Caffeine, our update to indexing in 2010).

Fewer “sibling” synonyms. [launch codename "Gemini", project codename "Synonyms"] One of the main signals we look at to identify synonyms is context. For example, if the word “cat” often appears next to the term “pet” and “furry,” and so does the word “kitten”, our algorithms may guess that “cat” and “kitten” have similar meanings. The problem is that sometimes this method will introduce “synonyms” that actually are different entities in the same category. To continue the example, dogs are also “furry pets” -- so sometimes “dog” may be incorrectly introduced as a synonym for “cat”. We’ve been working for some time to appropriately ferret out these “sibling” synonyms, and our latest system is more maintainable, updatable, debuggable, and extensible to other systems.

Better synonym accuracy and performance. [project codename "Synonyms"] We’ve made further improvements to our synonyms system by eliminating duplicate logic. We’ve also found ways to more accurately identify appropriate synonyms in cases where there are multiple synonym candidates with different contexts.

Retrieval system tuning. [launch codename "emonga", project codename "Optionalization"] We’ve improved systems that identify terms in a query which are not necessarily required to retrieve relevant documents. This will make results more faithful to the original query.

Less aggressive synonyms. [launch codename "zilong", project codename "Synonyms"] We’ve heard feedback from users that sometimes our algorithms are too aggressive at incorporating search results for other terms. The underlying cause is often our synonym system, which will include results for other terms in many cases. This change makes our synonym system less aggressive in the way it incorporates results for other query terms, putting greater weight on the original user query.

Update to systems relying on geographic data. [launch codename "Maestro, Maitre"] We have a number of signals that rely on geographic data (similar to the data we surface in Google Earth and Maps). This change updates some of the geographic data we’re using.

Improvements to name detection. [launch codename "edge", project codename "NameDetector"] We’ve improved a system for detecting names, particularly for celebrity names.
Updates to personalization signals. [project codename "PSearch"] This change updates signals used to personalize search results.

Improvements to Image Search relevance. [launch codename "sib"] We’ve updated signals to better promote reasonably sized images on high-quality landing pages.

Remove deprecated signal from site relevance signals. [launch codename "Freedom"] We’ve removed a deprecated product-focused signal from a site-understanding algorithm.

More precise detection of old pages. [launch codename "oldn23", project codename “Freshness"] This change improves detection of stale pages in our index by relying on more relevant signals. As a result, fewer stale pages are shown to users.

Tweaks to language detection in auto complete. [launch codename “Dejavu”, project codename "Suggest"] In general, autocomplete relies on the display language to determine what language predictions to show. For most languages, we also try to detect the user query language by analyzing the script, and this change extends that behavior to Chinese (Simplified and Traditional), Japanese and Korean. The net effect is that when users forget to turn off their IMEs, they’ll still get English predictions if they start typing English terms.

Improvements in date detection for blog/forum pages. [launch codename "fibyen", project codename "Dates"] This change improves the algorithm that determines dates for blog and forum pages.

More predictions in auto complete by live rewriting of query prefixes. [launch codename "Lombart", project codename "Suggest”] In this change we’re rewriting partial queries on the fly to retrieve more potential matching predictions for the user query. We use synonyms and other features to get the best overall match. Rewritten prefixes can include term re-orderings, term additions, term removals and more.
Expanded sitelinks on mobile. We’ve launched our expanded sitelinks feature for mobile browsers, providing better organization and presentation of sitelinks in search results.

More accurate short answers. [project codename “Porky Pig”] We’ve updated the sources behind our short answers feature to rely on data from Freebase. This improves accuracy and makes it easier to fix bugs.
Migration of video advanced search backends. We’ve migrated some backends used in video advanced search to our main search infrastructure.

+1 button in search for more countries and domains. This month we’ve internationalized the +1 button on the search results page to additional languages and domains. The +1 button in search makes it easy to share recommendations with the world right from your search results. As we said in our initial blog post, the beauty of +1’s is their relevance—you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results).

Local result UI refresh on tablet. We’ve updated the user interface of local results on tablets to make them more compact and easier to scan.

Google has changed Search quality: 40 changes for February

2012-02-27T13:48:00.001-08:00

Google Panda Update 3.2

This month Google have many improvements for the Search quality. With 40 changes reported by Google, that marks a new record for Google monthly series on search quality.

Most of the updates rolled out earlier this month, and a handful are actually rolling out today and tomorrow. Google continue to improve many of his systems, including related searches, sitelinks, autocomplete, UI elements, indexing, synonyms, SafeSearch and more. Each individual change is subtle and important, and over time they add up to a radically improved search engine.

Here’s the list for February Publish on insidesearch .

* More coverage for related searches. [launch codename “Fuzhou”] This launch brings in a new data source to help generate the “Searches related to” section, increasing coverage significantly so the feature will appear for more queries. This section contains search queries that can help you refine what you’re searching for.
* Tweak to categorizer for expanded sitelinks. [launch codename “Snippy”, project codename “Megasitelinks”] This improvement adjusts a signal we use to try and identify duplicate snippets. We were applying a categorizer that wasn’t performing well for our expanded sitelinks, so we’ve stopped applying the categorizer in those cases. The result is more relevant sitelinks.

* Less duplication in expanded sitelinks. [launch codename “thanksgiving”, project codename “Megasitelinks”] We’ve adjusted signals to reduce duplication in the snippets for expanded sitelinks. Now we generate relevant snippets based more on the page content and less on the query.

* More consistent thumbnail sizes on results page. We’ve adjusted the thumbnail size for most image content appearing on the results page, providing a more consistent experience across result types, and also across mobile and tablet. The new sizes apply to rich snippet results for recipes and applications, movie posters, shopping results, book results, news results and more.

* More locally relevant predictions in YouTube. [project codename “Suggest”] We’ve improved the ranking for predictions in YouTube to provide more locally relevant queries. For example, for the query [lady gaga in ] performed on the US version of YouTube, we might predict [lady gaga in times square], but for the same search performed on the Indian version of YouTube, we might predict [lady gaga in India].

* More accurate detection of official pages. [launch codename “WRE”] We’ve made an adjustment to how we detect official pages to make more accurate identifications. The result is that many pages that were previously misidentified as official will no longer be.

* Refreshed per-URL country information. [Launch codename “longdew”, project codename “country-id data refresh”] We updated the country associations for URLs to use more recent data.

* Expand the size of our images index in Universal Search. [launch codename “terra”, project codename “Images Universal”] We launched a change to expand the corpus of results for which we show images in Universal Search. This is especially helpful to give more relevant images on a larger set of searches.
* Minor tuning of autocomplete policy algorithms. [project codename “Suggest”] We have a narrow set of policies for autocomplete for offensive and inappropriate terms. This improvement continues to refine the algorithms we use to implement these policies.

* “Site:” query update [launch codename “Semicolon”, project codename “Dice”] This change improves the ranking for queries using the “site:” operator by increasing the diversity of results.

* Improved detection for SafeSearch in Image Search. [launch codename "Michandro", project codename “SafeSearch”] This change improves our signals for detecting adult content in Image Search, aligning the signals more closely with the signals we use for our other search results.

* Interval based history tracking for indexing. [project codename “Intervals”] This improvement changes the signals we use in document tracking algorithms.

* Improvements to foreign language synonyms. [launch codename “floating context synonyms”, project codename “Synonyms”] This change applies an improvement we previously launched for English to all other languages. The net impact is that you’ll more often find relevant pages that include synonyms for your query terms.

* Disabling two old fresh query classifiers. [launch codename “Mango”, project codename “Freshness”] As search evolves and new signals and classifiers are applied to rank search results, sometimes old algorithms get outdated. This improvement disables two old classifiers related to query freshness.

* More organized search results for Google Korea. [launch codename “smoothieking”, project codename “Sokoban4”] This significant improvement to search in Korea better organizes the search results into sections for news, blogs and homepages.

* Fresher images. [launch codename “tumeric”] We’ve adjusted our signals for surfacing fresh images. Now we can more often surface fresh images when they appear on the web.

* Update to the Google bar. [project codename “Kennedy”] We continue to iterate in our efforts to deliver a beautifully simple experience across Google products, and as part of that this month we made further adjustments to the Google bar. The biggest change is that we’ve replaced the drop-down Google menu in the November redesign with a consistent and expanded set of links running across the top of the page.
* Adding three new languages to classifier related to error pages. [launch codename "PNI", project codename "Soft404"] We have signals designed to detect crypto 404 pages (also known as “soft 404s”), pages that return valid text to a browser but the text only contain error messages, such as “Page not found.” It’s rare that a user will be looking for such a page, so it’s important we be able to detect them. This change extends a particular classifier to Portuguese, Dutch and Italian.

* Improvements to travel-related searches. [launch codename “nesehorn”] We’ve made improvements to triggering for a variety of flight-related search queries. These changes improve the user experience for our Flight Search feature with users getting more accurate flight results.

* Data refresh for related searches signal. [launch codename “Chicago”, project codename “Related Search”] One of the many signals we look at to generate the “Searches related to” section is the queries users type in succession. If users very often search for [apple] right after [banana], that’s a sign the two might be related. This update refreshes the model we use to generate these refinements, leading to more relevant queries to try.
* International launch of shopping rich snippets. [project codename “rich snippets”] Shopping rich snippets help you more quickly identify which sites are likely to have the most relevant product for your needs, highlighting product prices, availability, ratings and review counts. This month we expanded shopping rich snippets globally (they were previously only available in the US, Japan and Germany).

* Improvements to Korean spelling. This launch improves spelling corrections when the user performs a Korean query in the wrong keyboard mode (also known as an "IME", or input method editor). Specifically, this change helps users who mistakenly enter Hangul queries in Latin mode or vice-versa.

* Improvements to freshness. [launch codename “iotfreshweb”, project codename “Freshness”] We’ve applied new signals which help us surface fresh content in our results even more quickly than before.

* Web History in 20 new countries. With Web History, you can browse and search over your search history and webpages you've visited. You will also get personalized search results that are more relevant to you, based on what you’ve searched for and which sites you’ve visited in the past. In order to deliver more relevant and personalized search results, we’ve launched Web History in Malaysia, Pakistan, Philippines, Morocco, Belarus, Kazakhstan, Estonia, Kuwait, Iraq, Sri Lanka, Tunisia, Nigeria, Lebanon, Luxembourg, Bosnia and Herzegowina, Azerbaijan, Jamaica, Trinidad and Tobago, Republic of Moldova, and Ghana.
Web History is turned on only for people who have a Google Account and previously enabled Web History.
* Improved snippets for video channels. Some search results are links to channels with many different videos, whether on mtv.com, Hulu or YouTube. We’ve had a feature for a while now that displays snippets for these results including direct links to the videos in the channel, and this improvement increases quality and expands coverage of these rich “decorated” snippets. We’ve also made some improvements to our backends used to generate the snippets.
* Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.
* Improvements to English spell correction. [launch codename “Kamehameha”] This change improves spelling correction quality in English, especially for rare queries, by making one of our scoring functions more accurate.
* Improvements to coverage of News Universal. [launch codename “final destination”] We’ve fixed a bug that caused News Universal results not to appear in cases when our testing indicates they’d be very useful.
* Consolidation of signals for spiking topics. [launch codename “news deserving score”, project codename “Freshness”] We use a number of signals to detect when a new topic is spiking in popularity. This change consolidates some of the signals so we can rely on signals we can compute in realtime, rather than signals that need to be processed offline. This eliminates redundancy in our systems and helps to ensure we can continue to detect spiking topics as quickly as possible.

* Better triggering for Turkish weather search feature. [launch codename “hava”] We’ve tuned the signals we use to decide when to present Turkish users with the weather search feature. The result is that we’re able to provide our users with the weather forecast right on the results page with more frequency and accuracy.

* Visual refresh to account settings page. We completed a visual refresh of the account settings page, making the page more consistent with the rest of our constantly evolving design.

* Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.

* Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.

* SafeSearch update. We have updated how we deal with adult content, making it more accurate and robust. Now, irrelevant adult content is less likely to show up for many queries.

* Spam update. In the process of investigating some potential spam, we found and fixed some weaknesses in our spam protections.

* Improved local results. We launched a new system to find results from a user’s city more reliably. Now we’re better able to detect when both queries and documents are local to the user.

microsoftstore.co.in India store hacked, usernames & passwords stolen by Chinese group !

2012-02-13T09:07:00.000-08:00

NEW DELHI India: Hackers, allegedly belonging to a Chinese group called Evil Shadow Team, struck at www.microsoftstore.co.in on Sunday night, stealing login ids and passwords of people who had used the website for shopping Microsoft products.
"The story was first reported by www.wpsauce.com."

While it is troublesome that hackers were able to breach security at a website owned by one of the biggest IT companies in the world, it is more alarming that user details - login ids and passwords - were reportedly stored in plain text file, without any encryption.

Following the hack, the members of Evil Shadow Team, posted a message on the Microsoft website saying "unsafe system will be baptized". The story was first reported by www.wpsauce.com.

In a message posted on a website called Pastebin, Lulzsec claimed the group was bringing attention to the web security. "Do you think every hacker announces everything they've hacked? We certainly haven't, and we're damn sure others are playing the silent game. Do you feel safe with your Facebook accounts, your Google Mail accounts, your Skype accounts? What makes you think a hacker isn't silently sitting inside all of these right now," the group wrote. Sony allegedly suffered several security breaches and hackers stole user ids and passwords of customers from its network.

Google Analytics is Available in 9 New languages

2012-02-09T09:38:00.000-08:00

February 08, 2012 Google Analytics is available in 9 new languages, and now it is available in total 40 languages, and This makes Google Analytics quite a Polyglot. Newly introduced languages are:

Arabic
Croatian
Hebrew
Hindi
Latvian
Romanian
Serbian
Slovenian
Ukrainian

if you have activate The new interface then you can Change the language of an Analytics account to any of these new languages.These new language work only in the new interface if you haven’t already, by clicking on the “new version” button at the top of the account. Then, navigate to the settings page where you can select the new language.

Google has confirmed : Panda Update 3.2

2012-01-28T21:36:00.000-08:00

Google has confirmed of a Panda update. Google have done a data refresh of the Google Panda algorithm about a week ago, and added that there were no additional signals or algorithm changes. This was only a data refresh. It has been over 9 weeks since we had an official Google Panda update.

Google Panda 3.2
Google said this happened about a week or so, so I would place this Google Panda 3.2 update as happening on January 18, 2012.

Previous Panda Updates
Here’s the Panda update schedule so far, as we’ve tracked and had confirmed by Google:

Panda Update 1.0 : Feb. 24, 2011
Panda Update 2.0 : April 11, 2011 (about 7 week gap)
Panda Update 2.1 : May 10, 2011 (about 4 week gap)
Panda Update 2.2 : June 16, 2011 (about 5 week gap)
Panda Update 2.3 : July 23, 2011 (about 5 week gap)
Panda Update 2.4 : August 12, 2011 (about 3 week gap)
Panda Update 2.5 : September 28, 2011 (about 7 week gap)
Panda Update 3.0 : October 19, 2011 (about 3 week gap)
Panda Update 3.1 : November 18, 2011 (about 3 week gap)
Panda Update 3.2 : January 18, 2012 (about 2 month gap)

We are waiting to hear back from Google on exact dates and will update our story with those dates if and when we hear back. But Google has indeed confirmed a Panda data refresh as a week or so ago.

According TO a Panda Story By Barry Schwartz
Update: Google sent me a statement confirming there was an update in the past week or so. It was a minor update, with no new ranking signals, but rather just a data refresh of the Panda update. Google added:

We're continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the over 500 changes we make to our ranking algorithms each year.

Google Webmaster Tools What’s new with Sitemaps

2012-01-27T08:49:00.000-08:00

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users.IT IS a way to tell Google about pages on your site. Webmaster Tools’ Sitemaps feature gives you feedback on your submitted Sitemaps, such as how many Sitemap URLs have been indexed, or whether your Sitemaps have any errors. Recently, we’ve added even more information!

The Sitemaps page displays details based on content-type. Now statistics from Web, Videos, Images and News are featured prominently. This lets you see how many items of each type were submitted (if any), and for some content types, we also show how many items have been indexed. With these enhancements, the new Sitemaps page replaces the Video Sitemaps Labs feature, which will be retired.

Google's Another improvement is the ability to test a Sitemap. Unlike an actual submission, testing does not submit your Sitemap to Google as it only checks it for errors. Testing requires a live fetch by Googlebot and usually takes a few seconds to complete. In the initial testing Period Google is not exhaustive and may not detect all issues; for example, errors that can only be identified once the URLs are downloaded are not be caught by the test.

In addition to on-the-spot testing, here Google make an improvement and give a new way of displaying errors which better exposes what types of issues a Sitemap contains. Instead of repeating the same kind of error many times for one Sitemap, errors and warnings are now grouped, and a few examples are given. Likewise, for Sitemap index files, google have aggregated errors and warnings from the child Sitemaps that the Sitemap index encloses. No longer will you need to click through each child Sitemap one by one.

Finally, Google have changed the way the “Delete” button works. Now, it removes the Sitemap from Webmaster Tools, both from your account and the accounts of the other owners of the site. Be aware that a Sitemap may still be read or processed by Google even if you delete if from Webmaster Tools. For example if you reference a Sitemap in your robots.txt file search engines may still attempt to process the Sitemap. To truly prevent a Sitemap from being processed, remove the file from your server or block it via robots.txt.

For more information on Sitemaps in Webmaster Tools and how Sitemaps work, visit Google Help Center. If you have any questions, go to Webmaster Help Forum.

Official Google Blog: Google blogging (and beyond) in 2011

2012-01-09T22:38:00.000-08:00

With just a few hours of 2011 remaining in Mountain View, Calif., we’re taking our traditional look at the past year on the Official Google Blog, as well as Google’s presence on Google+ and Twitter.

On the blog this year, we published 471 posts (including this one)—17 more than 2010. Those posts were read by nearly 20 million people; we had 19,905,679 unique visitors between January 1 and December 31. We find a few themes in the most popular posts: Google+ was a favorite topic, as well as greater focus and simplicity across Google, and search quality. for More info Please visit :
Official Google Blog: Google blogging (and beyond) in 2011

Google Panda 2.5 Update Arrived This Week

2011-10-09T06:51:00.000-07:00

Google Search Engine has confirmed that the latest iteration of its Panda algorithm update is live. this is Panda Update 2.5.
Google declined to share any specifics about what types of sites, pages or content this update targeted, instead only sharing the company’s default statement:

We are continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.

Previous Panda Updates :

Here’s the Panda update schedule so far, as we have tracked and had confirmed by Google:

* Panda Update 1.0: Feb. 24, 2011
* Panda Update 2.0: April 11, 2011 (about 7 week gap)
* Panda Update 2.1: May 10, 2011 (about 4 week gap)
* Panda Update 2.2: June 16, 2011 (about 5 week gap)
* Panda Update 2.3: July 23, 2011 (about 5 week gap)
* Panda Update 2.4: August 12, 2011 (about 3 week gap)
* Panda Update 2.5: September 28, 2011 (about 7 week gap)

Ask.com Opens Up Its Human Q&A Community

2011-09-02T05:38:00.000-07:00

After more than a year in beta, Ask.com today opened the doors on its community-based question-and-answer product. It positions Ask as much less search-oriented, and much more Q&A based — not unlike its original incarnation in the 1990s.

The Q&A site had been available in beta to a limited number of users since last July (2010) when Ask began to transition from search to Q&A. As you’ll see on the third screenshot below, Ask says it has more than 344,000 people already in the Q&A community.

Please have look Screenshot given below..

(Ask.com homepage, SEP 2, 2011)

New: Google Classifies Subdomains As Internal Links Within Webmaster Tools

2011-09-02T05:16:00.000-07:00

The Google Webmaster Blog announced a significantly large change to how Google Webmaster Tools classifies subdomains.
Google has changed the way they handle reporting links within Google Webmaster Tools. Instead of considering subdomain links as external links, they are now considered internal links.

Google made this announcement on their Google Webmaster Blog, explaining that this applies to both the non-WWW and WWW versions and other subdomains on the domain name. Google explained:

Most people think of example.com and www.example.com as the same site these days, so we’re changing it such that now, if you add either example.com or www.example.com as a site, links from both the www and non-www versions of the domain will be categorized as internal links. We’ve also extended this idea to include other subdomains, since many people who own a domain also own its subdomains—so links from cats.example.com or pets.example.com will also be categorized as internal links for www.example.com.

Links for www.google.com	External links	Internal links
Previously categorized as...	www.example.com/ www.example.org/stuff.html scholar.google.com/ sketchup.google.com/ google.com/	www.google.com/ www.google.com/stuff.html www.google.com/support/webmasters/
Now categorized as...	www.example.com/ www.example.org/stuff.html	scholar.google.com/ sketchup.google.com/ google.com/ www.google.com/ www.google.com/stuff.html www.google.com/support/webmasters/

You should notice a change in how the links are categorized within Google Webmaster Tools link reports.

But what does this mean for how Google handles listing subdomains in the Google search results and how Google’s link algorithm treats links from subdomains off your domain? That is unclear from the blog post, at this point.

In 2007, Google changed how they handled subdomains by indenting more but that flipped back and forth over the years. With the new 12 sitelink pack, less results from the same domain, and subdomains will take up indent listings in Google, instead they will be grouped in the Sitelinks pack.

On the algorithm side, on how Google handles link weighting for links from subdomains of your site, we have no idea yet. Google has not said anything to my knowledge on that matter.

The Search Engine Algorithm Has Changed

2011-09-02T05:04:00.000-07:00

Google Panda Update

Google search engines are trying to keep their search results as relevant and SPAM-free as possible. On the other hand, there are people who are trying to game the system or just take advantage of the existing loopholes. And, with the ever increasing number of websites on the Internet today, search engines are forced to tweak their search algos every once in a while to keep spammers at bay.

For example, Google's latest big algorithm update known as Panda (or Farmer) was intended to do away with sites that provide poor-quality content and, as a result, provide poor user experience. However, it also affected groups of sites that have significant duplicate content by nature, such as e-commerce sites, online directories, etc.

This update is designed to decrease visibility and reduce rankings of the low quality websites, which are of low or no value for users, as their content is copied from other websites and pages or those who do not match their purpose. At the same time this update allows the sites with original content to have better rankings. The content on these websites is informative and unique made by deep research or a market review. This helps increase traffic on websites which rightfully deserve it.

The new Panda Update is a reminder to website owners that the most important thing on their website is the quality of the content. Without quality content, one cannot achieve success in marketing and SEO. This update requires your website to have quality content with the target customers in mind. Your content should provide the information that is related to the product you are selling or the news that you are trying to spread in the market.

Google New Products in 2011 - Inside Search

2011-08-24T23:45:00.000-07:00

The Evolution of Google Search

Find out what’s new with Google Search through recently released features

Google has launched three new features in recent event at San Francisco on June 14th 2011. Following are three new features. This event is officially named as “Google InsideSearch”.

Voice Search Instant Pages Search by Image

1. Voice Search:
Google has announced voice Search for desktop computers. At present Google users are typing keywords to get the relevant information on search results. Now users can speak words so that Google will understand the word and display relevant search results. According to the survey, Google is able to recognize 80% of the words and displaying relevant results.

(Please note Voice Search is available for US English only.)

Useful For

Makes searching words you're not sure how to spell quicker and easier.
Search long queries, even really, really long queries, just by talking.
Searches that are just more fun to search out loud
Now you can ask your computer anything.
Searching without typing it means Use it in the kitchen, in the garage or anytime your hands might be full.

2. Instant Pages:

This is another great feature which will improve the visitor usability a lot.Instant Pages helps visitors arrive at your site faster. When Google trigger Instant Pages for your site, users can start interacting with your site almost immediately, without having to wait for text and images to load. Usually 40% of the Google visitors will click on the 1st link, so it will take little time to load respective site and visitors have to wait. With new feature “Instant Pages”, visitor will able to see the site instantly. Reason behind this is technique is Google will load it already in the backend and displays it instantly when user clicks it.

3. Search by Image:

Initially people used to search images by name and getting relevant images. Search engines inserted few other features for user convenience. One feature i.e. “Search similar images” that we always use this feature to find out the right image with desired quality and size. Now Google went a step forward and made an awesome feature live. Visitors can drop image file on Google search bar, so that it will display all similar images with different resolutions and sizes. This feature would be helpful in finding out your personal images at other public places posted by someone else.

Four ways to search by image :-

Drag and drop
Drag and drop an image from the web or your computer into the search box on images.google.com.

Upload an image
On images.google.com, click the camera icon, then select “Upload an image.” Select the image you want to use to start your search.

Copy and paste the URL for an image
Found an image on the web you’re curious about? Right-click the image to copy the URL. On images.google.com, click the camera icon, and “Paste image URL”.

Right-click an image on the web
To search by image even faster, download the Chrome extension or the Firefox extension. With the extension installed, simply right-click an image on the web to search Google with that image.

Call to Action: Need in Business

2011-05-03T02:54:00.000-07:00

To enjoy a prominent online web presence, it is important that your website design is capable of influencing potential clients to respond to the call for action. Mostly it is seen that the effectiveness of a website is largely determined by the number of customers it succeeds in inspiring for call to action. Hence it is understandable that ‘calls to action’ make an essential need that not only ensures the success of the website but also track return investment for a business. But before we start discussing about the importance of call-to-action for users, let’s browse through to know about what call to action actually is. Here we bring for you a brief overview of
call to action and its importance to users:

What is call-to-action?

When potential customers browse through a website, they go through various
stages of actions such as admire, desire, interest and finally call to action. By call
to action, it is meant that a user moves from his passive state of mind to a more
active role such as signing up for newsletter, purchasing products, sign-up forms
etc. It depends on the efficiency of a website design that is responsible for not only attracting more visitors to the site but also hold on to their interest for long.

User's Call to Action

Only when a visitor is impressed and satisfied with the design and development
features of a website, he thinks of indulging in buying products or services from
that company. It is the call to action of a website that prompts in him to respond
to the desire and avail a product. For example, when a visitor browses through a
branded company website, chances are high that they will be purchasing or ordering something from the site.

To bank on the visitor’s urge to buy, it is important that companies motivate users
with various effective features so that they can be quite sure that visitor’s will want to give-in to the temptation of call to action.

Ways to Motivate Users

While you cannot force your users to opt for your services or products, you can
always motivate them. To survive in today’s competitive market of online business, it is essential that you nudge and encourage users to complete a call to action. Below we have provided you with some techniques that are sure to help you attract more visitors to decide on for the call to action:

Make your website content informative and properly worded so that it holds and interests a visitor to call to action

Add a personal touch to your website so that visitors feel bonded rather than being forced. Focus more on providing benefits rather than features to your customers.

Develop a sense of trust with your visitor so that they can call for action without any resistance and sense of risk.

Incentives and rebates make one of the best way to encourage users to call to action. Most companies provide with a wide variety of incentives, but with limitations.

Participate actively in social networking sites as testimonials and peer

pressure makes one of the most effective tools that lead to call for action
among users.

Free PPT Templates PPT Templates International Domain Names Trademark protection LOS ANGELES SEOM | USED CISCO EQUIPMENT | ELECTRIC BIKES yves thuries

Are You forget your SEO Strategy for Christmas and New Year ?

2010-12-16T08:36:00.000-08:00

Most online businesses update their product range or service offering in line with the seasons. It is important to keep updating your site with fresh content such as blog posts and articles as this will help your SEO Strategy and also attract new traffic if the information is interesting enough.

Being featured on Google News can also raise the profile of your site and significantly boost traffic rates but a number of requirements need to be fulfilled before it is worth applying.

The content in your articles must be unique, while including images with relevant captions is also recommended.

Google has recently changed its ranking algorithms in response to a business owner who used negative feedback to boost his SEO strategy.

When people searched for the name of the company they would be confronted with scathing reviews but when shoppers entered the name of fashionable spectacles brand, the organization would appear at number one.

Our Seo Expert India give the some Seasonal SEO Tips especially for Christmas and new Year, You should consider some important point:

Pages: Do you need additional pages on your site to target specific search phrases? After all you don’t necessarily want to lose the benefits of your existing SEO

Page Redirection: Redirect any old Christmas pages to a page that is more relevant. It’ll boost your Page rank and also not scare customers off!.

Content: Does the text of your page support the seasonal keywords you want to target?

Meta Tags: updated your page Titles, Descriptions and Keywords to reflect the seasonal key phrases and the message you want to give to people searching who find your site in results

Submission: Don’t forget to submit your site to the major search engines once you have made changes to ensure the search engines don’t over look you.

Link Building: Link Building is an essential element in the development of your website traffic. It needs to be planned in advance and have clear goals both with regard to the quality and quantity of links negotiated and the results in rankings and traffic that result from the links.

Profile Links: Our Seo Expert India suggest to make Profile Links for own website which is more helpful for your website to visible in search engine and drag the traffic on you r site.

SEO Efforts: Continue with your day to day SEO efforts. So continue to Quality link build effectively, participate in social media and bookmark in the major SBM sites and do-follow blogs posting , and try to get as much exposure as possible. The search engines look closely at your incoming links. Equally real visitors can follow links from 3rd party sites to yours and end up doing business with you as a result.

Timing: Make sure you get things in place early, search engines can take months to reflect new or changed site content

All of this will help you gain as much good traffic as you can this Christmas and New Year period.

Google was alerted to the anomaly and developed an algorithmic solution to avoid situations similar to this in the future. You know it's nearly New Year when lists featuring the events of the last twelve months start appearing.

Useful Tips and Advice for Website Optimization With Best SEO Services

2010-10-31T07:13:00.000-07:00

Useful Tips and Advice for Website Optimization with Best SEO Services

A. On-the-page factors influencing your ranking

Title and Meta Tags Optimization: A title tag is a piece of HTML code that describes specific web page content through a keyword query. The keywords are generally entered by a user into a search engine site. Title Tag is considered to be a guide for all search engines; it determines the content of a specific web page. Creating a relevant title tag is one of the most important variables in achieving high search engine positioning. Likewise, Meta tag optimization is required for the same purpose. The Meta Description tags and keywords tag should consist of the specific words and/or phrases that your web page is written about. These are more commonly referred to as your “description” and "keywords" respectively.

Heading Summary : It is Similar to how newspapers and magazines use headings and sub-headings to help readers to reading the News.Websites can use special tags in their HTML. These tags not only help human readers read the content, they also help search engine spiders better understand the content on a page and what is most important. It is generally a good idea to use heading tags to help signal to the search engines, what the web page is about.

Image Summary: Images are a great way to enhance a website from a user's perspective. However, it is important to note that search engine crawlers cannot really "see" images. So, if you have lots of images that contain textual content within the image itself, this content will not be seen by the crawlers. HTML helps address this issue by providing a way to specify the textual content for an image using the "alt" attribute. The alt attribute allows web pages to assign specific text as the "alternative" content for images for those that cannot view the images themselves. This can be search engine crawlers or text-only web browsers can be search engine crawlers or text-only web browsers.

2. Body Area:

a. Bold keywords- The fact to put a certain keyword or phrase in bold tells the search engine that you place an emphasis on it. Naturally it considers these words or phrases to be more important than those in regular font. We recommend that putting keyword phrases in bold one or more times is beneficial.

b. Keyword weight on the page- keywords should constitute at least 3.0%. Also keep in mind the possibility of using different forms of your keywords. While ranking, search engines consider not only direct matches of keywords, but also their various alterations. For instance, for the query "Serving bowls" search engines will take into account the occurrences of such words as "Serving" "bowls" "Serving bowls" on your pages. In addition, the modification of your keyword makes the content more user-friendly, so your page doesn't look like a readability puzzle stuffed with one and the same key phrase. And remember: a good technique for writing page copy is to write naturally.

XML Site Map Generation: The creation of Sitemap.xml for Google and Yahoo needs to be done and submitted to both search engines. XML Sitemaps are a way to give search engines information about the site to help them crawl better. We recommend creating a Sitemap based on the Sitemap protocol because the same file can be submitted to the other search engines, such as MSN and Yahoo!

Google analytics: Google If analytics is not present on the site. Google analytics is beneficial for the site as it generates detailed statistics about the visitors who visit the website. Google analytics can track visitors from all referrers, including search engines, display advertising, email marketing and digital collateral such as links within PDF documents.

Broken link: It is recommended to perform a broken link checks periodically to ensure that all pages are up and working and there is no error.

B. Main factors influencing your ranking

1. Link popularity

a. Constantly improve the link popularity of your page! This function shows how many other Web pages are linking to yours. Link popularity is crucial for your search engines rankings. Remember that having few high-quality sites linking to you is far better than many irrelevant links. The only way to achieve Top-10 positions is to have very competitive keywords and good link popularity with Link Building Services .

b. IMPORTANT: ask other webmasters to include your keywords when they link to this page. Also, make it your everyday task to acquire new links, and follow the overall development of your thematic niche. Try to interest the sites that are ranked high for your keywords so that they link to you.

2. Open Directory Project listing (dmoz.org)

Submission to this leading Internet directory is an important step in website maintenance. As it is human-powered directory, all decisions are made by editors, not spiders. The presence of the site in the directory is the sign of high quality and informative value. Moreover, the leading search engines such as Google start indexing new web pages from DMOZ.

3. Yahoo! Directory listing

If site is not present in Yahoo! Directory listing! Yahoo! has its own directory powered by human editors. Your site's presence in this directory can improves your rankings among search engines, including Yahoo!

4. Social MediaSphere

A. del.icio.us bookmarks: del.icio.us is a web-based bookmarking site. Delicious users save their bookmarks on the website so they can access them from any browser. A website that has many users bookmarking it is generally popular and will get more traffic.

B. Digg.com Submission Summary: Digg is a social media site where anyone can submit articles, and viewers can vote for articles they like. Very popular articles can make it to the front page of Digg, resulting in more traffic to your website.

Google New Search Trend More People Logged In google

2010-10-22T23:14:00.000-07:00

Google New Search Trend More People Logged In google accounts

Schmidt’s response essentially is that the Google’s search algorithm will absorb more realtime and social data over time: “With respect to social and realtime, we use complex signals to do ranking. Over time we will add realtime and social cues.” Some of this comes in the form of direct data feeds, such as Google gets from Twitter. But to really be social, search needs to be personalized to each individual’s own social stream.

Schmidt acknowledges as much: “We are quite convinced that produces a better search result for people who choose to give us that information. We want people to be more logged into Google.”
In other words, Google will give you better search results if you share your social data with them. (source: http://techcrunch.com/2010/10/14/schmidt-social-google/ )

In My Opinion:

Google is trying to mix the search engine and social engine and I don't see any benefit for the end user...if google personalizes my results and shows results from my social circle, why should i visit a search engine, as i already get that information through twitter or facebook...

The problem with big corporates is they think too big rather than keeping things simple...Google shouldn't forget that they grew so big because they used to keep things simple...it is funny that they now want to implement what everyone else does...

Today there is twitter and facebook, a few years down the line there could be something else and do you want to compete with all of them with a single product? It doesn't make sense...

Most of the projects Google did (gmail, maps, google checkout, etc) is to gather the data, to draw people in. They do not care about users to "serve them best results", they care to learn about users so that they can manipulate a user to results they want to serve.

The Top 5 Twitter and Facebook Strategies that are Working Right Now

2010-09-20T22:26:00.000-07:00

Social media activities trick and Strategies

It is the great things about the work I do is that I have a eagle's eye view of what's working and what's not when it comes to social media. Every so often I like to give sort of a "state of the union" on Facebook and Twitter best practices, because as I am defenatly sure you know, social media is constantly growing, changing and evolving.

As you'll see, some of the strategies I am recommending are tried and true - they have been working since day one and will probably continue to for the foreseeable future.

However, there may be a few here that you've not ever considered - or may even be surprised by. But they are what I see as being the biggest keys to success and results for business owners on the two hottest social networks on the planet: Facebook and Twitter.

Get Them on the List

In most cases, people aren't going to purchase from you right off from sites like Facebook and Twitter. You need to shift your thinking from "how can I get this person to purchase from me or hire me now?" to "how can I bring this person into my community and strengthen the relationship with them on an ongoing basis?"

One of the best ways to do this is to give people a way to provide their email address via your blog or website so that you have permission to keep in touch and build an ongoing relationship with them.

Track and Measure Your Social Media Results

Measuring the ROI of social media isn't exactly cut and dry. I am often asked how you can tell whether the time you've spent on social media activities is really making a difference.

Some of the best metrics? Blog comments, blog subscribers, newsletter subscribers, social media profile engagement, number of friends and followers and website traffic to name a few.

No matter who your target market is, you can be sure that at least some segment of them is using social media. The important thing is to understand that social media is a great way to get in front of that target audience.

And remember, you may not be able to equate your interactions to dollars now, but what you are doing is planting seeds which can have big payoffs later on.

Most of the strategies I've mentioned here aren't really "strategies" unless you keep applying them over time - so stick with it to reap those results you've been searching for.

Concentrate on Conversing and Building Relationships, instead of Broadcasting and Selling

One of the most common yet and biggest mistakes that many people make when they are first introduced to social media is to focus on pushing their product or service in a spammy way. That approach fails miserably in social media because most people are there to build relationships and interact.

There's nothing wrong with letting others know what's going on with you or your business sometimes -- just be sure to intersperse your tweets or Facebook updates with some two-way conversation.

Use a Facebook Personal Profile AND a Facebook Business Page Together

This might be a little "controversial" - and don't get me wrong, your business SHOULD have a Page -- but when you have a personal profile, you are able to interact with other people much more easily.

As a business Page, a Page can't go comment on another person's Wall or profile or in their Gróup or on THEIR Page AS that Page. You are really contained inside the space of your Page. This might be something to consider because a lot of the magic of Facebook and the relationship-building and rapport-building comes from that ability to interact.

Find Your Peeps

What this means is that you want to become part of the community you are looking to serve. The first step of course is to be clear on whom it is you want to serve and what problem you are solving for them. Once you know that, the goal is to go where they are hanging out.

There are specific tools you can use to easily find and interact with your target market. Two of my favorites for Twitter are wefollow.com and search.twitter.com.

If you've decided to make social media a part of your marketing strategy, you don't want to keep it to yourself.

There are lots of ways to spread the word. For example, you'll want to advertise your social presence on your blog, add links to your email signature and use one social media platform to post to another.

Penalizing websites for buying links(Paid Links and Directories Links)

2010-09-16T08:54:00.000-07:00

Many people have a lot of confusion about Google's policy of penalizing websites for buying links. This is aided by the fact that Google does not really have a clear policy on paid links. Should you avoid paying for links from website directories?

From what employees of Google have indicated, human-edited website directories are generally okay with Google because there is editorial review. The directory is not considered to be selling the link, just the review and the listing service.

Manual Directory Submission Services

2010-09-16T08:45:00.000-07:00

Manually Directory submitting a website to online directoríes is a time consuming, seemingly pointless task. It is very important to be discerning about the directories that you submit to in order to make sure that it will help your website rather than waste your time. There are numerous manual directory submission services available these days that can do all the manual submission for you. A problem with a lot of these is that you need to be able to see the results. Also, it can take days, weeks, or even months for many submissions to go live and the quality of the directories submitted to can vary.

If you do not have time for manually submitting your website to the directories and the benefits that your website can receive from such efforts, talk to an SEO expert. They can either perform this service as part of an overall SEO strategy, or identify a quality web directory submission service provider to use.

Why Directories Links Still Have SEO Benefits

2010-09-16T08:02:00.000-07:00

Web directories have been around since the beginning of the World Wide Web in the early 1990's and are still recognized as an important channel for advertising businesses online. People often get web directories and search engines mixed up. The difference between a search engine like Google and web directories is that Google uses a web crawler to automatically index websites to show up in SERPs (Search Engine Results Pages), while a web directory organizes links under various categories and sub-categories.

How to Get Quality Directories Links from Bad Directories

Quality website directories allow you to enter your preferred link title that best describes what your website is about. The anchor text, or Link Title, is an important factor in determining where your site appears for certain search terms in Google's search results.

Quality website directories are human edited, it’s means that directory links are not approved automatically. It means that a directory moderator or webmaster will review your website before making the listing live and won't approve your website if it does not meet the directory's quality guidelines.

Many website directories that were previously actively moderated and regularly updated are now pretty much dormant. One way to determine this is to see if the directory shows link statistics on the number of links approved and the number of links awaiting review. If the number of links awaiting approval is vastly larger than the total number of published links, it's probably a waste of time submitting a listing.

Good website directories pass Google Page Rank through links to your website within their directory listings, but there are directories out there that prevent this from happening. They do this by using a tag in their links called a "nofollow attribute." If the link to your website contains this tag, it is rendered almost useless to you.

Quality directory websites do not accept links to rubbish websites (link farms and websites with nothing but affiliate or advertising links) or to sites that are otherwise not useful to real humans. A directory worth its SEO salt should also not allow links that redirect to another site.

Quality directory websites require manual submission not automated. Avoid automated directory submission software because there is a good chance that any directories that accept automated software driven submission are not going benefit your website.

Sr. No.	URL
1	http://www.4shared.com/
2	http://www.authorstream.com/
3	http://www.divshare.com/
4	https://www.gotomyfiles.com/
5	http://bookgoo.com/
6	http://docs.zoho.com/
7	http://issuu.com/
8	http://my.huddle.net/
9	http://pdfcast.org/pdf/
10	http://pex.webexone.com
11	http://www.box.net/
12	http://www.calameo.com/
13	http://www.docstoc.com/
14	http://www.docuter.com/
15	http://www.edocr.com/
16	http://www.esnips.com/
17	http://www.gazhoo.com/
18	http://www.gigasize.com/
19	http://www.keepandshare.com/
20	http://www.myplick.com/
21	http://www.re-pdf.com/
22	http://www.scribd.com/
23	http://www.slideboom.com/
24	http://www.slidelive.com/
25	http://www.slideserve.com/
26	http://www.slideshare.net/
27	http://www.twidox.com/
28	http://www.yudu.com/