MrBoilermaker

An Open Letter to the Big Ten

noreply@blogger.com (mrboilermaker) — Thu, 10 Nov 2011 14:24:19 PST

I am a Boilermaker, an alumnus of Purdue University. I am a fan of our sports programs and love seeing the teams with my school name representing us. I am proud that Purdue has been a member of the...

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Be a CRM Smart Marketer

noreply@blogger.com (mrboilermaker) — Tue, 27 Jul 2010 13:54:57 PDT

Your CRM system, often the bane of a sales reps existence is a vital tool for the progressive marketing department. While sales teams utilize the tool to forecast and track opportunities through the...

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11 things to consider when evaluating Marketing Automation

noreply@blogger.com (mrboilermaker) — Thu, 20 May 2010 12:50:30 PDT

With all the hype swirling around about Marketing Automation it is easy to get caught in the buzz, or think you are missing out. The fact is… you are. I am a big advocate of using marketing...

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Why I'll Never Be A Social Media Expert

noreply@blogger.com (mrboilermaker) — Wed, 14 Oct 2009 09:30:50 PDT

By now you have probably seen them… the people claiming they can help you earn unlimited profits by setting you up on social media. These people claim to be Social Media Experts. What these people...

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Purdue, a Timeout and a Loss of Hope

noreply@blogger.com (mrboilermaker) — Sun, 27 Sep 2009 08:25:31 PDT

I have had a few hours to digest the Purdue loss - but it is still one of the worst I have experienced as a Boiler fan. I don't think anything will surpass the Orton fumble game (at least I hope I...

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Official Google Blog: Now S-U-P-E-R-sized!

noreply@blogger.com (mrboilermaker) — Tue, 15 Sep 2009 13:11:31 PDT

Have You Googled Lately? Blog.SAVO

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My Apologies to Moby

noreply@blogger.com (mrboilermaker) — Mon, 14 Dec 2009 10:50:09 PST

OK, in a blog I recently posted about baby products for dads I made some pretty unflattering comments about the Moby Wrap. I believe my exact words were: "It is a baby carrier that once you...

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Marketing to Dad

noreply@blogger.com (mrboilermaker) — Sun, 13 Sep 2009 10:32:18 PDT

Over the last few months I have spent a lot of my time focused on all things baby and making sure we had everything set when Logan came home from the hospital. What amazed me was how much things had...

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All the Pieces are in Place

noreply@blogger.com (mrboilermaker) — Thu, 03 Sep 2009 18:50:33 PDT

I don't often talk specifically about my day job on here, but I felt the need to do so since I am excited about some of the work I have been lucky enough to be a part of. For the past year I have...

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I see you... Who are you?

noreply@blogger.com (mrboilermaker) — Thu, 03 Sep 2009 14:18:43 PDT

A factoid that might interest only me… I use Google Analytics behind the scenes on the blog here (side note, if you have a blog and you aren’t using some sort of analytics you need to be doing so) –...

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#twitterbirth - the birth of a social media baby

noreply@blogger.com (mrboilermaker) — Mon, 17 Aug 2009 17:45:01 PDT

contractions have already started (5:15 CST). #twitterbirth With that post I began the process of updating the twitterverse on the pending arrival of Torry and my new son, Logan. In addition to...

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I said I was done, but I guess I am back for more

noreply@blogger.com (mrboilermaker) — Wed, 05 Aug 2009 14:44:55 PDT

OK, you know it, I have slight twinges of hippie – shocker. And I am going back to a topic I thought I would never touch again on this blog… diapers. Why am I doing it again, because I think when...

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The Danger of rushing in to Social Media

noreply@blogger.com (mrboilermaker) — Tue, 04 Aug 2009 10:22:23 PDT

As an advocate of how social media can be effective when incorporated into a corporation’s larger marketing program, it is painful for me to see when companies do it wrong. A recent example of this...

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Brand Bombing on Twitter

noreply@blogger.com (mrboilermaker) — Sun, 02 Aug 2009 11:03:33 PDT

This past Friday I came across an interesting question on LinkedIn posted by Emily Luiz - The question was: Calling attention to negative review of competitor product via Twitter: Cool or not...

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Going Green - Where to start

noreply@blogger.com (mrboilermaker) — Mon, 20 Jul 2009 19:54:20 PDT

Being a friend to the environment is something I truly believe most people strive for, but how to get there can be a challenge for some. That is why I wanted to introduce you to a very cool website,...

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noreply@blogger.com (mrboilermaker) — Fri, 17 Jul 2009 14:34:51 PDT

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The Fears of the Father

noreply@blogger.com (mrboilermaker) — Fri, 17 Jul 2009 09:15:55 PDT

Any time in the next month, Torry (wife), Bailey (son) and I will be welcoming a new baby into our lives. This moment, of course, has brought a lot of excitement into our house. Bailey cannot wait to...

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Social Media and the #IranElection

noreply@blogger.com (mrboilermaker) — Tue, 16 Jun 2009 18:56:30 PDT

In a world where our nightly news gives us stories about the love affairs of Jon and Kate and the trivial goings on of Heidi and Spencer it was hardly shocking that when news of protests came out of...

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“Do you want to have access to baby food anymore?” - The Strange Battle Over BPA

noreply@blogger.com (mrboilermaker) — Sat, 06 Jun 2009 05:52:28 PDT

With the recent news that members of the California Senate narrowly approved a proposal that would prohibit the use of a controversial toxic plastic additive from baby bottles, the issue over...

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Toxic Baby? How safe are the products you use on your child?

noreply@blogger.com (mrboilermaker) — Wed, 03 Jun 2009 19:07:15 PDT

As a parent with a baby on the way I constantly ask myself if I am doing everything to ensure the safety of my family. I don't believe in putting my family in a bubble, my son needs to get bumps and...

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It's Not About Marketing

noreply@blogger.com (mrboilermaker) — Wed, 03 Jun 2009 10:45:01 PDT

When I started this blog, my goal was to share marketing insights I had gained over the years – it was something I know well and can speak clearly about, but a post a few months back really got me...

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noreply@blogger.com (mrboilermaker) — Thu, 28 May 2009 13:29:49 PDT

Please follow my coworker @leahtn on her bicycle trek across California raising awareness and funds for HIV/AIDS - Aids Life Cycle alc8

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How Big is Your Social Media Ripple?

noreply@blogger.com (mrboilermaker) — Tue, 19 May 2009 12:42:14 PDT

Social media is quickly becoming the “it” phrase for marketers. We have flocked to twitter and are pumping out tweets to add to the collective conversation. We are using tools like tweetdeck to...

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noreply@blogger.com (mrboilermaker) — Thu, 14 May 2009 11:12:21 PDT

Do Not Click Facebook Links Ending In .im http://twurl.cc/ycr (via @mashable RT @JesseNewhart)

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My Little Experiment

noreply@blogger.com (mrboilermaker) — Wed, 06 May 2009 13:23:28 PDT

One of the cool things that have occurred based on some of my recent posts is the awareness level I have gained about some companies and products I didn’t know existed. From direct feedback to my own...

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