Adsense and Adword

Interactive features-pools, feedback,discussion groups, forms, chat

2011-03-26T11:21:00.000-07:00

This is one of the most popular types of sites for kids, teens, and young adults because they get to give their opinions (which many kids don't get to do enough of at home, according to them) and they get to talk to others.
So, if you want to run this kind of site, bear your target market in mind. It's worth paying a few bucks to a freelance writer or graphic artist to come up with fun games that are constantly changing, or new pools, since people will come back time and again to give their opinions. And don't forget surveys-people love to take surveys.

Interviews

2011-03-26T11:13:00.000-07:00

This is a category you might want to get a freelance writer for. Go to Elance.com and browse the profiles of service providers to see who does interviews, then talk to them. Many freelancers specialize in celebrity interviews, and that's what you want.

Reviews of movies, books, music

2011-03-26T10:59:00.000-07:00

     This is perhaps the easiest category to get content for. If you have friends who are movie, book, or music fans, they'll probably write reviews for free just for the thrill of seeing their stuff on a site.
     Also, this is a never-ending source of content, since there are always new movies, books and music coming out. Contrast that with dog breeds-once you've written everything there is to say about every known breed, you have to wait for them to come up with a new breed!
     If you want to have some fun, you can review movies yourself. And actually, if you're running your Google AdSense site as a business, you may even be able to deduct the cost of movie tickets from your taxes. Check with a tax consultant to make sure, though.
     Music is easy, too, especially if you live in a town that has lots of live music or festivals. If not, you can buy used Cd's online, listen, and review. In fact, you could even hire a high-school kid to do this, but check their writing skills first.
     Books are a little harder, since they take more time to review and cost more than Cd's and movie tickets.
However, you can paraphrase what others have said if you're clever and don't violate copyright.

Conglomerating the best content

2011-03-26T10:44:00.000-07:00

     If you can make your site into the ultimate content resource on issues related to your topic, I guarantee you you'll attract and retain a loyal audience. your site will become known as a The place for anyone who wants information on your subject. For example, Harry Knowles has made aintitcoolnews.com into the site for movie reviews and advance spoilers.
     Since you're the expert on your topic, you can evaluate sites and other resources (ezines, directories, books, offline publications) and sniff out the best ones to list along with your rating and opinions.
     This sort of content is like the old book reports you used to have to write for school. Read up thoroughly on your subjcts, then hit the high points of a topic. or, consider writing a summary of three separate article that have the same theme.

Political Opinion and News Stories

2011-03-23T07:21:00.000-07:00

Political Opinion

Using political opinion on your site can be tricky. People are deeply divided these days and have strong opinions. If you do run a political site, You'll probably want to carve out your own niche. Even then, be prepared for flamers from very different view points.
On the other hand, if you can manage to run a site that actually features a somewhat well-mannered debate, you'll have a huge hit on your hands. Be prepared to moderate this type of site.

News Stories

Your site can become a news source for the latest developments and happenings in certain niche area by providing timely news on topics of interest to your readers.

I'm not saying you can be the next CNN or MS-NBC, because that takes building a huge operation. But what you can be is, for example, the CNN of the karate world, or the ABS-News of the bonsai tree hobbyists.

What you'll want to do is create a separate section of your site to deal with industry news. Or, devote an entire site to news updates. There are many ways of presenting news:

As a feature article
As short news clips, with a link to the full story
As news stories, where each item is explained at length.

However you decide present the news, make sure you give it your own personal style. Check out salon.com.

Has its own style, doesn't it? Now look at drudge report.com/ That's another style. Make yours reader, and timely. Old news ain't no news at all, it's history! So how do you get news? By:

Subscribe to ezines on your subject or topic
Sign up for e-mail news delivery services
Register to get regular press releases n your topic
Surf the web for new news items
Get news from newspapers, magazines and books
Go to conferences, workshops or seminars and write about what yous see and who you talk to.

Can you use reprints?

2011-03-22T09:44:00.001-07:00

Reprint articles written by others, but you must always obtain permission. All work, from the moment it is written, is copyright and owned by the author, whether it is marked with a copyright symbol or not. Content is not free. you can, however, make reprints interesting and personalised by putting your own 'spin' on the content.
Write an introduction to the subject, or comment on the author's opinions or conclusions.
Take care to avoid 'editing' the original article without the author's permission. Avoid articles that have been reprinted many times before on other websites and electronic publications.

To Get Content

2011-03-22T09:44:00.000-07:00

Offer to pay guest authors for their work. A guest author could be someone you found on your bulletin board who happens to write well.
Exchange articles with the guest author's site. Your site visitors benefit by providing them with another point of view. And you might just gain some new regular visitors from your guest author's site!
Make sure you get exclusivity. When someone writes for you, make sure they won't submit that same article to dozens of other websites and newsletters. When your site publishes exclusive content, you have opportunities for syndication in other publications, online and off, and you gain a lot of reader loyalty. The key phrase in a contract with a writer is that you're buying all rights, Including electronic.

Full-length Feature Articles

2011-03-21T05:18:00.000-07:00

This is the most common and in many people's opinion one of the best forms of content. Depending on what your site is like, the articles could be long or brief, formal or chatty, technical or entertaining.

Here are some tips:

Keep it short. While there aren't any hard and fast rules, you should keep these articles below 1200 words. If they are longer, make them into multi-part features. People hate to have to scroll down a lot.
Articles should be relevant to your site.
Articles ought to educate, entertain or inform.

Don't overwhelm people: stick to one or two ideas.

refrain from rehashing an article you've read somewhere else. By publishing something that's new, you up the value and credibility of your site.

Editorials

2011-03-20T10:47:00.000-07:00

Editorials are the opinion of someone who's seen as an expert in the field--(either you a guest contributor).
This makes good content because people like to respond to it, either by agreeing with or opposing the writer. This can make for an exciting page, and you'll probably have to moderate it.
Give your people a way to make their views known, put up a bulletin board or guest book on your site.people will come back to read other responses to their comments. And you can use this feedback from your audience by incorporating it into a follow up article in the future.
For instance, is everybody complaining about a new government travel policy? Do an article on it, since clearly that's something people are talking about so they'll want to read about it.

What Kind of content should I put up?

2011-03-18T23:52:00.000-07:00

     Any kind you want, of course, since we're talking about the Internet. But seriously, you'll want to give this topic some consideration, since there's more interest in some topics than others.
     You know the people who are your audience, since ideally you're talking about something you know about. For instance, if you're talking about Ultimate Frisbee, it's because you play it. So you know what other Ultimate people are like, and what they want to know and what they find entertaining.
     Once you know that, you can decide about which types of content will best serve their needs and how to go about finding or creating it. Here are some general categories to get you started with your brainstorming:

Editorials
Feature articles
Political Opinion
News stories
Art galleries
A conglomeration of the best content
Reviews of movies, books, music
Interviews
Interactive features-polls,feedback, discussion groups, forums, chat.

Regular Updates Are Critical To your site

2011-03-18T23:51:00.000-07:00

Nothing is deader than a website that looks like some body's forgotten about it. Regularly updating or modifying your site content gives you a big advantage over the competition. Web surfers will keep on coming back to your site if they notice that there's always something new to see, learn, or enjoy each time.

Discipline is key

2011-03-18T00:09:00.000-07:00

To create a content-rich website, you need to hone your focus and your self-discipline. I don't have to tell you how incredibly easy it is to waste hours, even days, just surfing around the web from one site to another. You can't let yourself get distracted like that or you won't accomplish anything. Start with setting a limit to surfing for fun so that you limit your searches to sites and resources that are relate very directly to your site's subject.
     Discipline also applies to creating creation.
Successful writers can't afford to wait for inspiration to strike before starting work. Instead, they develop a writing schedule for themselves and they stick with it like it was their Jobs-since it is. As one famous writer said, "I write when i feel like it. and every morning at 9am, I make sure I feel like it." Schedule a time for yourself to sit down at your desk and write.
     And you'll need to develop another schedule for when to add content to your website, and follow that schedule religiously. Make a commitment to yourself and follow through with it.
     And remember if you just simply can't write, or you find yourself making too many excuses not to write content, just hire someone.
     Go to Elance.com and post a project to write 20 articles of 300-600 words each for $5 to $10 each. You'll find someone.

How Do I Build One?

2011-03-17T10:56:00.000-07:00

I know the notion of creating your very own content-rich website might be a little intimidating, but you can do it. It's not hare. You don't have to be a good write to have good content on your site. In fact, you don't have to be a writer at all. There are plenty of successful people who make a lot of money from Google Ad Sense and they don't write a word of that content. We'll talk more about that later, but you can hire writers, or have guest writers it's not hard.
Anyone can create a content-rich website by following a few key points:

Have some discipline-maintain your site.
Update that site often. Having a schedule is best.
Be able to beg, borrow, or commission content.

Note: The easiest way of creating an html website is using a WYSIYUG (what you see is what you get) html editor. Some of the most popular ones are Front page and Dreaweaver but they are very expensive.

What are content-Rich Sites and Why Have One?

2011-03-16T11:01:00.000-07:00

A content-rich site is one that has lots of informative articles up at it, usually centered around a theme. Most sites can't quite pull off being Wikipedia, so they specialize. For instance, you could do a site for dog owners. Possible articles on that site would cover:

How to figure to what kind of dog you want
where to get a dog
How to deal with a puppy
Life stages of a dog
House-training puppies
Dog training
What to feed dogs
Whether to get more than one dog
How to socialize dogs with other dogs and with cats
Exercise needs of dogs
Training dogs to do tricks
Treating fleas
Common dog ailments and when to go to the vet
Dog nutrition
Taking your dog on a trip
Getting a pet sitter or boarding your dog if you don't take him on a trip

The articles you'll want to have on your site should be short enough so that someone can read them in about 5 minutes. This means you want to stick to articles of 250 to 750 words, with 300 to 600 words optimal. To give you an idea, a single page in a published novel has about 300 words.
          Of course, your real purpose in putting up all these nice little short articles and changing them out frequently is not to just put information out into the word. It is to have a site that people will come back to so that they will see the Google Ad Sense ads, and click on them, and then you will get checks in the mail.
           That's a key point, so I'm going to repeat it:

           The purpose of having a content-rich website is to attract people to it, again and again, so that they will see the ads and click on them.

   You might think it's lots of cool graphics and colors that make a site attractive to a visitor, but it's really the content. In order to make money from Google Ad Sense, you need to grasp that concept. Believe me, you could run a wonderful advertising campaign and develop all sorts of viral marketing tools and attractive affiliate programs.
   But unless your website is content-rich, the traffic spikes that you get for your efforts will only be temporary. The very best way to attract and retain an online audience is to provide content that's useful, valuable, informative, educational or just downright funny as hell or entertaining in some way.
            What does a content-rich website look like? Here are a few examples.

Building Content-Rich Sites

2011-03-15T06:37:00.000-07:00

First off, why would you want to build content-rich websites? The short answer is "Because it keeps people on your site for awhile, it makes them come back, and they tell their friends about that site."
   But why? Well, for one thing, people will stay on a content-rich site because it takes awhile to read an article or two. Thus, while they're reading the material, their peripheral vision (off to the sides) notices little ads that happen to surround that articles.

                  And if people start to realize that a certain site has good content that they like, and in particulat, different content that constantly changes and is updated, then they'll check back to see what's new.
    The worst thing in the world to have is a stagnant website that never changes. people will visit it exactly twice-the first time to check it out, and the second one to see what's changed-and when they find out it hasn't changed, they most likely won't come back. Ever.

What Kinds of Ads Will I Get On My Site?

2011-03-14T00:46:00.000-07:00

Obviously, there are some kinds of ads you wouldn't want to have on your site, such as pornographic ones or ads for sleazy multi-level marketing schemes that scream "Make $30,000 a month just for watching TV!" in big red letters.
Well, you can put your mind at ease. Google has an ad review process that checks the ads they send to your site. This process ensures that the ads that you serve up are family-friendly and that they comply with Google's strict editorial guidelines.

Google's ad-screening team combines sensitive language filters, input from site owners like you, and a team of linguists with good old common sense to filter out ads that could be inappropriate for your content. And if that's not enough, you have to capability to block competitive ads and choose your own default ads. That's another nice feature: Google kind of lets you run your own show.

Now, another thing you might be concerned about is whether the ads will clash with the look, feel, and colors scheme you've got going with your site. Don't worry. You can customize the appearance of ads and choose from a wide range of colors and templates. Same thing goes for your search results page. And reports are customizable, too. Google provides flexible reporting tools that allow you to group your pages any which way you want.
That means you can view your results by URL, domain, ad type, category and more so that you can figure out where your earnings are coming from.

Add caption

Google Web Search™& Google AdSense. Yahoo!

2011-03-10T11:00:00.000-08:00

The maker of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal.

Google now offers Web Search™ allowing AdSense members to take the earning potential of their sites to an even higher level. Is it all about the money? For most I bet the answer will be "YES", however, those who would say no can say so with confidence.

Google delivers the best search results on the web today. Don't be surprised if the majority of your website users use it to search the web. They pride themselves on highly relevant search results with a clean and effective interface. They offer various filters to fine tune their results to allowing you to eliminate any unwanted sites from being displayed.

They have started a highly successful symbiotic relationship between Google and websites that many webmasters will be taking advantage of as soon as they hear the news. It is said time and time again how Google AdSense has transformed websites not geared towards earning income, into solid income producing businesses. Now with Web Search™ it get even better.

So what exactly is Web Search™?

It's using Google's Site Search or Google's Web Search and displaying AdSense ads in the results and you earn income every time someone clicks on the ads. Lots of sites already use these features together or independently and them being able to monetize this is a sure plus. You are also able to customize your results page to some extent which includes full color customization as well as the ability to include your logo.
So how do I get it?

Well if you haven't already done so you will need to create and AdSense account at Google AdSense and follow the steps.

If you already have an AdSense account then log in and click on Search Settings and you should be able to figure it out from there. They also offer reporting information which can also be filtered by channel and includes clicks, the number of queries and click through rate.

The verdict

If you answer yes to any of the following questions then there's a good chance that Google's Web Search is for you:

Do you want to give your users a reason to stay on your site longer?
Have you ever wanted to offer web search from your site?
Do you want to be able to offer a site search feature to your users? And last but not least.
Do you want to increase the earning potential of your website? More popularly stated as... Do you want to make more money?

I'm not a betting man but I'd put my money on you answering yes to at least one of these.

Happy Google Web Search™ing:-)

Google AdSense Programs: Choose Your Weapon(s)!

2011-03-05T23:52:00.000-08:00

Google currently (mid 2005) offers three programs: AdSense for content, AdSense for search, and premium AdSense.

Ad Sense For Content

AdSense for content is the AdSense program-contextually targeted ads are displayed on your web page, and you get paid for every click. These ads are specifically targeted to the content of your web page. Consequently, if you change the content of your page, the ads that are displayed would also change. AdSense allows you good control over what ads get served since there might be some obvious problems of it didn't. These include:

Blocking Ads-you choose

While the ad selection is automatic, you can block unwanted ads-such as those from your competitors. you just Google which companies to block from your sites.
Reviewing And Filtering Ads-Semi-Automatic

Google has its own strict policies for ad content (no profanity, no racial discrimination, etc). These are filtered out automatically from your point of view. Additionally, you can choose to block additional content through custom filters. This is slightly different than blocking an advertiser, since with this method an advertiser you generally allow may submit ads that would individually be filtered out.

Allowing The Publisher To Select An Ad

In the rare case where Google's content engines can't make a clear match of ads to pages, they will let you pick which ads you want served. If you don't pick, you'll get public service spots.

The Look-And-Feel Of Ads Can Be Customized

Ads shouldn't look out of place or be jarring on your website. Google allows you to customize colors and layout. You can choose options provided or have your own custom layout and color applied to the ads. The advertisers have no control over this, as material appears on your site, you can and should select how it looks.

Tools for Analysis

Tracking and analyzing the performance of any marketing campaign is critical. Google AdSense provides a range of comprehensive online reports that allow you to monitor and analyze your earnings as well as the performance of ads by many metrics, including size, color, and so forth, so you can make adjustments to maximize the value of the placements.

AdSense For Search

This is another program whereby Google allows you to ad a Google search box to your website. By doing this, visitors to your site can search the entire Internet from your website itself. In a way, your site becomes a host to Google. Except you make money!

The search results page that is displayed when a visitor on your website searches through the search box on the site itself, also displays Google Ads (AdWords ads) next to the usual listings, just as it would on Google.com. If the visitor clicks on any of these Google Ads, you get paid as well. Thus, with AdSense for search you can enhance your income potential beyond what just the content of your actual site can provide.

AdSense for search offers all the same options and controls as AdSense for content. These include ad customization, ad filtering, monitoring and tracking results, and so on.

Google AdSense Premium Service

The AdSense Premium service provides advanced functionality and features, provided your website qualifies for it- which in fact very few sites do.

As a base requirement, your website should received at least 5 million search queries or 20 million page views a month to qualify for the Premium service. (We're betting if your sites qualify for this level of service, you already know all about AdSense!)

AdSense Is An Application Of AdWords Beyond Google.com

2011-03-04T21:00:00.001-08:00

Making "sense" of AdSense means understanding that it is really an offshoot of the older Google model, AdWords. But they are not the same thing.

Google AdWords

If you have ever searched on Google, you have seen AdWords.

Google AdWords are the small text ads that are displayed on the side of the search results in Google. These ads are contextual of course- in this case the context is the search terms you entered. The ads will be served based in what you're looking for. So, if you do a search on "printing services" you will get ads for printing services along with your search results!

How does this generate money for Google and the advertisers?

Google AdWords works on a model known as pay-per-click. When someone clicks on an AdWords ad, the advertiser of that ad has to pay Google a certain amount. It's easy to track and fully automated.

We say "certain amount" because that amount is different all the time and is subject to market forces-in this case, bidding. Something has to determone the placement of those ads, and what determines it is how much the advertiser offers to pay per click. when you submit this kind of ad to Google, you submit it with a bid-which is compared to other bids for similar kiywords. It's an auction style process.

The position of the AdWords ads is based on the bidding amount of keywords of an ad. Obviously, the higther the bid, the higher the position the bid huys you. For instance, if the highest bid for the kiywords "internet marketing" is 80 cents per click, you can get top position by bidding 90 cents. Then every time someone clicks on your ad, Google would charge you 90 cents, and you would retain the top position until someone else bids more for the same search word placement.

Google AdSense, as stated earlier, is an extension of Google AdWords. It takes the AdWords concept and moves it off of Google's search page and onto thousands of other web pages. The ads that are displayed on the websites are Google AdWords ads.

It's good for the advertiser, who gets more and broader displays, For Google, who charge more for this program, for you, who will make money from the clickthroughs on your pages, and also for the consumer, who will see cool ads for stuff they are probably interested in!

So how exactly are you making money from all this? You earn a share of the pay-per-click amount, every time a visitor clicks on the ad. So you just need to get ads on your site....

Using Google AdWords To Increase Your Adsense Profits

2011-03-04T02:12:00.000-08:00

The truth about Google's AdSense program is that it is amazing. It's the greatest affiliate program ever invented. There is no affiliate program that even comes close. If you are not using Google's AdSense, you're truly missing out on a great opportunity. I've tried several other affiliate programs, and the only one that is creating revenue even close to Google's, is the amazon.com affiliate program.
Amazon.Com's affiliate program pays 5% commission and up for shipped products. It's not really clear how Google pays you, but let me tell you it seems very fair. They do not pay per clicks, leads, or click through, they have s secret formula that no one will tell. But trust me it works. I was making pennies off of clicks monthly, until i joined Google. Then the pennies became dollars.

Here are some basic tips for signing up with Google's AdSense program.

Tip # 1 If you search multiple websites in different categories you'll fine one thing in common. Almost all of them have Google ads and nothing else. This is because most other programs, but don't skip Google's AdSense.

Tip # 2 Google's search spiders are so specific, that the ads that appear on each page correspond exactly to some element of that page. Therefore, having ads from other companies is not a good idea.

Tip # 3 You can place text, image, banner ads and even a search box that will earn your company revenue. Do not place a search box from another company on the same page as Google's search box. They may stop working with you.

In summary, the AdSense program is a great way to make revenue, has incredibly targeted ads and don't use other search boxes on the same page as a Google search box.

Building Cost Effective AdSense Sites

2011-02-28T21:23:00.000-08:00

One thing that makes AdSense different from other businesses such as creating and selling your own products online is that it requires a lot more websites with a lot more content. Your AdSense money comes from having a lot of pages in the search engines, With a lot of links t those pages. Lots of websites.

Discuss two resources that are available to keep your costs down and your profits up. They are:

      1. Creating blogs
      2. Affordable web hosting
      3. Creating a lot of content

      Creating Blogs

If your budget is really tight, you can always start off by creating Blogger.com
blogs and putting AdSense on them. You can promote those blogs and get clicks and not have to pay monthly fees for hosting.
So if you're just starting out and don't have the money for hosting fees, a Blogger blog is the way to go. Once you start earning some AdSense money, then you can start expanding into paid hosting. I'll discuss how to get traffic to your blogs (and your websites) in a later section.

Tracking Your Results For Improvement And Expansion

2011-02-26T21:46:00.000-08:00

OK, So you've got the right page design and you're focusing on the high paying topics. The last thing to do is to test, test, test! Test your websites, find out which pages get the most clicks, which subjects are drawing the most interest, and expand on those topics.

For example, let's say you've setup a site an "Widgets". The site has four topics, "Red Widgets", "Blue Widgets", "Green Widgets" are by far the most popular and are getting you the most clicks.

Knowing this, the next thing to do is expand the section of your website devoted to Blue Widgets. Ad some articles or other content resources that talk about the various facets of Blue Widgets. Of course, Your AdSense ads will be on every page. :)

Also, you need to track where your traffic is coming from, and which traffic sources are getting you the most clicks. Are you getting a lot of traffic from Google? Or Yahoo? Or MSN? Of the big three search engines, which one is sending you the most clicks? Knowing this tells you where to focus your efforts. If Google makes you the most money, You should focus your efforts on ranking well in Google first. If it's Yahoo or MSN, you focus on those first.

Unfortunately, Google's AdSense reports are very limited. The channels help some, but they are cumbersome to implement and are limited to only 200. If you have more than 200 pages and you want to track every page-forget it.

Also, Google does not tell you where your traffic is coming from, or which traffic sources are resulting in the most clicks. There are huge holes in their reporting, and they don't seem to care about filling those holes.

What It Takes To Earn Big Bucks With Ad Sense

2011-02-25T03:31:00.001-08:00

The general idea of Google AdSense is very, very simple: drop some code on your web pages and when people and when people click the ads, you make money.

But there are a number of important questions to ask when building sites so that you earn the most money for your time and effort. The most important of those questions are:

   1. How do I design a site so that will get the most clicks?
   2. What topics are the most valuable and will earn me the most money?
   3. How can i track the results of my efforts to see where I can expand and improve?

Those are the big questions. And there are good answers to those questions! Let's discuss each one, one step at a time:

1. Designing A Site To Get The Most Clicks

Site design is very important in the quest to earn money with AdSense. If you put the wrong kinds of ads up, Or put them in the wrong place on the page, you might get some clicks, but you will earn a lot less than if you know the best way to format your AdSense ads and follow it. I'll give you a general idea of how to do this.
When designing your site, you want to put the ads where they will be seen and clicked the most. This is usually toward the top of the page. The ads should definitely be visible when the page first opens. Don't hide them away on the sides or at the bottom of the page.

Secondly, you should make the ads blend in with the site so that they don't look like ads. This means making the colors of the ads match the colors of your site. People have become "blind" to advertisements since they are so used to seeing them on websites, so you have to get those ads in front of them without them realizing they are ads. Then, instead of outright ignoring the ads, they can look at what the ads are offering and make a conscious decision of whether or not to click. When they do choose to click, you get paid.

2. Selecting The Most Valuable Topics

It's pretty obvious that some advertisements are worth more than others. People spend millions of dollars for a 30 second commercial during the Super Bowl (and other huge sporting events) because that ad space is so valuable. But they will only pay a fraction of that for their ad to be shown during a regular television show. The same is true with AdWords advertisers.
For advertisers, certain keywords are worth a lot more than others.

Sometimes this might be counter-intuitive. For example, you might think that the keywords "sports cars" would be very valuable because sports cars are very expensive. But among the group of people searching for "sports cars" are a lot of people who just want to see pictures of sports cars, or people who just have an interest in sports cars but aren't looking to buy one.

This means that it's very important that you know what keywords to target before you build content for your web pages. If you're just building a hobby site and AdSense is just there to pay for the web hosting or earn you a few extra dollars a month that might not matter to you.

On the other hand, people searching for "sport car insurance"-ah!-they are looking to buy. I mean, who searches for "sports car insurance" for fun, right? As it turns out the value of clicks for the terms "sports car insurance" is almost seven times as much as the value of clicks for just "sports cars".

But if you're looking to earn real money with AdSense, then you want to build websites that are focused on the keywords that pay you the most money when people click.
You can find out how much keywords are worth by setting up an AdWords account and using the AdWords "Traffic Estimator Tool". Here's what it looks like

Traffic Estimator

AdWords Traffic Estimator Tool

As you can see, this tool lets you enter some keywords, set the MAX CPC (cost per click), and select the language and the countries you want to see the estimates for. Always use "100,00" as the MAX CPC, because that tells you the highest bids for the keywords, which is what you really want to know. Once you've entered the information, you click "continue". The results for this particular set of information at this particular time are shown below.

AdWord Traffic Estimator Tool Results

Notice that “sports car insurance” has a value of $12.81 per click, versus only $1.86 for “sports cars”–like I said, “sports car insurance” is worth almost seven times more. So before putting up pages and websites, you

can run the keywords you’re thinking of building content for through this tool and see if your idea of what pays best is correct or not.

But I’m warning you, using this method is like shooting in the dark.

As I mentioned before, what you

. At the time of this writing, it contains a searchable database of almost 2 and a half

interested in those keywords. I mean, if a click is worth $25 dollars but you only get two clicks a month, that’s not nearly as much as a $5 click that gets repeated 100 times a month. Click counts matter!

think should be high paying and what actually is high paying are often very different. The best way to quickly find Getting the Most out of AdSense out what the real high paying keywords are is to get a list of keywords that have already been run through the Traffic Estimator and were found to have a high cost per click (CPC) value. The best list of high paying keywords and their AdWords CPC values right now is available from KeywordExplosion.com million keywords along with their CPC values and the number of clicks they received per day. I put countless hours of work into this list, and I updated it every month. Knowing the number of clicks per day helps you know if people are

Channels, AdLinks (Or Ad Units), And Ad Filter

2011-02-25T03:26:00.000-08:00

By default, all of your page impressions and clicks are dropped into one giant bucket. By default, you have no way of knowing how much each individual site earned (if you have multiple sites), or how much each individual page earned, etc. "Channels" are Google's way of letting you break down your earnings into "sections" so you can analyze each website or each page independently to see where the money is coming from. Google only lets you have 200 channels, which is pretty lousy if you have a lot of sites or a very large site. I'll discuss how to get around that in a later section.

Ad Links (or Ad Units)

Ad links, or Ad Units, are just another type of AdSense ad. The basic AdSense ad is blocked of links with short descriptions that when a visitor clicks, you get paid. Ad Links are a little different. They show linked topic that are related to your page, and when people click on those they are then taken to a different page and presented with a list of ads. If they decide to click on one of those ads, you get paid. You can see what Ad Links look like by visiting Google's "Ad Formats" page. It shows all of the available ad format including Ad Links:

https://www.google.com/adsense/adformats

Ad Filter

sometimes Google might decide to show ads on your page that aren't really related to your page content at all. When that happens, You have the option of going into your AdSense account and adding those sites to your Ad Filter. Google will not show ads from any site that you put in your Ad Filter. Also, if your competitor's ads show up on your pages, that's another reason to use your Ad Filter.

Page CTR, Page eCPM, And EPC

2011-02-25T00:29:00.000-08:00

Page CTR,
CTR stands for "click through rate". it's expressed as a percantage of the page impressions that resulted in somebody clicking one of the AdSense ads. So, for example, if you had 1,000 page impressions, and those 1,000 page impressions resulted in 100 clicks on the ads, that is a 10% Page CTR (100/1000=10%).

Page eCMP,

eCMP stands for "effective cost per millie". "Millie" means thousand. CPM is what the old world of banner advertisements used in pricing their ads. If a site had a $10 CMP, that meant that you as an advertiser would pay $10 for every 1,000 page impressions that your ad was shown on.

With AdSense, eCPM is telling you how much you are earning (or will earn), on average, for every 1,000 page impressions. If you have a $25 eCPM, that means you are earning (or will earn) $25 in clicks for every 1,000 page impressions on your site.

Google shows you this figure so you can get an idea of how much more they are paying you than a banner advertising network will pay you.

EPC

You won't see the term EPC in your Google AdSense reports, but you'll hear it a lot if you hang out on AdSense forums. EPC stands for "earnings per click", and just means how much earn for each click.