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SpaceX spectrum deal to expand its Starlink network in the US sends telecom stocks tumbling

noreply@blogger.com (mimisabreena) — Fri, 09 Oct 2026 16:47:39 +0000

illustration by Jonathan Raa/NurPhoto via Getty Images

SpaceX is pushing deeper into US telecom territory.
News that SpaceX had acquired wireless spectrum sent sent top telecom shares tumbling Friday.
Wall Street analysts see the expansion plans as highly bullish for SpaceX.

SpaceX stock is muscling in on US telecom territory and it's rattling the shares of top US communications giants on Friday.

SpaceX jumped as much as 4%, riding a wave of bullishness following an announcement on Thursday that the company had reached a deal to acquire the nationwide rights to a block of low frequency airwaves, a development Musk described as a "very big deal" in a post on X.

"This prime low-band spectrum addresses one of the key remaining technical gaps that will pave the way for Starlink Mobile to become a major mobile carrier in the US," SpaceX stated in its announcement.

The company said that once it receives regulatory approval, it plans to deploy a hybrid network combining its satellite and ground technology that will allow it to significantly scale device connectivity. This comes as global reliance on Starlink has grown significalty in recent years.

The news that SpaceX could expand its network to more US users sent shares of major telecom companies tumbling.

Here were the big intraday moves:

T-Mobile: -10%
AT&T: -10%
Verizon: -7%

Germany's Deutsche Telekom, the majority owner of T-Mobile, and Spain's Telefónica were down 8% and 4% respectively in European trading.

Wall Street analysts see the deal as a major step forward for SpaceX as the company maneuvers to become the dominant satellite connectivity provider, building what it describes as "the world's most advanced mobile network."

"The transaction demonstrates that SpaceX is serious about entering the US Mobile market with the acquisition of up to 14 MHz of low-band spectrum (800 MHz) that will help fill out its network and go beyond the largely fringe case of direct-to-device for filling in dead zones," wrote Morgan Stanley analyst Sean Diffley.

Gene Munster, a managing partner at Deepwater Asset Management, said that he sees even bigger things on the horizon for SpaceX, a company that he's been a highly bullish on since before its June IPO.

Munster addressed the news by stating that he expects the company's telecom aspirations to eventually grow to even compete with companies like Apple and Samsung.

"Elon says he doesn't want to make a phone," Munster noted. "I still think [SpaceX}eventually will. A vertically integrated handset on a Starlink mobile network could deliver features carriers can't match, and cheaper service."

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Elon Musk picked his newest fight, butting heads with India over its failure to greenlight Starlink

noreply@blogger.com (mimisabreena) — Thu, 08 Oct 2026 16:47:25 +0000

Elon Musk hit out at "oligarchs" in India who he says are blocking Starlink.

Finn Gomez/Getty Images

Starlink has been seeking approval to operate in India since 2022.
Elon Musk hit out in a series of X posts, alleging it was being "blocked by certain oligarchs."
India's largest telecoms firm is planning a similar service, and another has partnered with a Starlink rival.

Elon Musk has picked his latest fight, losing patience with Indian authorities for withholding final approval for Starlink to offer commercial services.

The trillionaire issued scores of X posts in the last 24 hours complaining about the delays, and replied to many more supportive comments from followers on the issue.

"Unfortunately, we are being blocked by certain oligarchs in order to maintain their monopolistic chokehold on the Indian people," he said on Wednesday. "This is a crime against the people of India!"

Starlink first applied for licenses to operate commercially in India in 2022. Although it received a license last year, it is still awaiting final approval.

Musk didn't initially name the "oligarchs" he railed against, but telecoms services in India are largely dominated by two firms: Jio and Airtel. The firms are run by Mukesh Ambani, the world's 25th-wealthiest person, and fellow billionaire Sunil Mittal.

He later posted asking if "Ambani is the real boss of India?

Starlink is licensed in over 165 countries and has spent five years complying with every single law and requirement of the government of India, so why still no license? Is Ambani the real boss of India?
— Elon Musk (@elonmusk) October 8, 2026

Starlink signed partnerships with both Jio and Airtel last year, but they also appear to have their own satellite ambitions.

Jio is planning a constellation of 1,600 satellites in low Earth orbit, which would provide internet access in a similar way to Starlink. However, Jio has yet to launch a satellite, and Musk's service has a constellation of over 11,000 satellites, providing extensive coverage.

"Starlink will be of great help to areas of India that have bad or no Internet and even no mobile coverage," Musk said in one post on Thursday morning.

He then said those opposed to Starlink "hurt only the least served."

People who oppose @Starlink hurt only the least-served. The wealthy or those living in large cities already have good Internet, so they don’t understand.
— Elon Musk (@elonmusk) October 8, 2026

Jio launched 10 years ago and has become the world's third-largest mobile network operator, winning plaudits for slashing the costs of high-speed mobile data.

Meanwhile, Airtel has partnered with Eutelsat — the French firm behind Eutelsat OneWeb, which competes with Starlink. Airtel founder and chairman Mittal is also cochair of Eutelsat.

In a statement on Thursday, India's Ministry of Communications said it had granted licenses to three unnamed satellite operators, all of whom are "required to demonstrate compliance with security conditions."

It added that its security assessment is underway and all three companies are "at broadly the same regulatory stage."

"As such, the suggestion that the framework or its application is unfair or discriminatory is baseless and misconceived."

In June, Bloomberg reported that regulators had frozen approvals for Starlink over fears that its terminals were being used during the Iran war despite the service not being licensed in Iran.

The office of India's prime minister also said in a Thursday X post that it is essential to have "airtight and foolproof" security for telecom and digital technologies.

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Best Prime Day coffee and espresso maker deals on Breville, Keurig, Nespresso

noreply@blogger.com (mimisabreena) — Wed, 07 Oct 2026 16:47:14 +0000

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Breville and Braun have slashed prices on popular machines for Amazon Prime Day.

Jennifer Zyman;Molly Allen/Business Insider

If you've been holding out for a better coffee setup, Amazon Prime Day deals are the perfect opportunity to make the upgrade. I revisited every deal in this guide today — the final day of the sale — to confirm current prices and remove expired deals. What remains is a comprehensive list of worthwhile discounts, which include up to 43% off machines our team has tested and popular models we feel good recommending.

Whether you're shopping for a single-serve coffee maker, an espresso machine for beginners or experts, or a model for classic drip coffee lovers, there are deep discounts.

Our favorite deals on Breville and De'Longhi espresso machines are still available. The De'Longhi La Specialista Arte Evo is on sale for $500, which is 29% off, while Nespresso lovers can make incredible coffee with the compact Nespresso Vertuo Pop+ for $99.

Shopping for more Amazon Prime discounts? Check out all of our coverage of the best Prime Day deals, or browse Amazon for the full selection.

The best Amazon Prime Day coffee maker deals 2026

Find major discounts on everything from basic brewers to premium specialty coffee makers. It's important to consider how much coffee you brew each day, what features you may need, and whether extras like iced-coffee settings, built-in frothers, or smart connectivity are worth the extra cost. This year, the strongest deals include several of our favorite coffee makers from brands like Ninja, Cuisinart, OXO, and Braun.

See all Prime Day coffee maker deals

Ninja DualBrew Pro

Why we love it: The Ninja DualBrew Pro can make full carafes, single servings, iced coffee, and concentrate for lattes and cappuccinos. The built-in fold-away frother adds extra value for coffee drinkers who like to make coffee-shop style beverages at home. Its Prime Day discount makes it a compelling all-in-one coffee solution under $200.

See all Ninja coffee deals.

Cuisinart Perfectemp 14-cup Coffee Maker

Prime day Price: $69.95

Why we love it: The Cuisinart is our favorite large-capacity coffee maker, capable of brewing up to 14 cups in about 15 minutes. It also offers programmable features and customizable brew strength. We find it consistently produces hot, flavorful coffee and works really well for households with multiple coffee drinkers. It's just a few dollars more expensive than what we saw in June.

Braun BrewSense

Why we love it: The Braun BrewSense delivers consistently flavorful coffee thanks to its PureFlavor brewing system, which maintains optimal brewing extraction and temperature control. Its compact footprint and programmable features make it a practical choice for everyday use in any home. And at under $90, it's our favorite budget coffee maker and overall a solid Prime Day value from a trusted brand.

See all Braun Prime Day deals

Fellow Aiden Precision Coffee Maker

Why we love it: The Fellow Aiden Precision Coffee Maker is our top-tested coffee maker for enthusiasts who want pour-over-level control without the hands-on process. Its guided brew profiles, app connectivity, and adjustable temperature, bloom, and flow settings produced a clean, bold cup in our tests, while its insulated thermal carafe kept coffee at nearly 165 degrees for an hour. At $80 off, this is a worthwhile Prime Day deal for anyone ready to invest in a highly customizable coffee maker.

See more Fellow Prime Day deals.

The best Amazon Prime Day espresso machine deals 2026

Prime Day is considered one of the best times to invest in an espresso machine because there are deep discounts on premium models from Breville, De'Longhi, KitchenAid, and more. When shopping, consider whether you want a built-in grinder, automatic milk frothing, or a more hands-on experience that lets you refine your technique. This year's deals range from beginner-friendly machines under $100 to advanced setups that produce cafe-quality drinks at the touch of a button.

See all Prime Day espresso machine deals

Many of Breville's top espresso machines are up to 30% off.

Why we love it: The Breville Barista Pro is our top espresso recommendation from Breville's lineup, and at $630, this is the lowest price we've seen for this excellent machine. It sits in the middle of the lineup, capable of exciting discerning espresso aficionados while remaining approachable to beginners. In testing, the Pro pulled consistent shots and has an ultra-fast 3-second heat-up time, 30 granular grinder settings, and a digital LCD screen. If you're looking for a more entry-level Breville, the Breville Barista Express is a crowd favorite and is on sale for $499.

Compare the Breville espresso lineup.

De'Longhi Magnifica Evo Automatic Espresso Machine

Why we love it: De'Longhi has so many deals for Prime Day, but this machine is a great buy for those users who just want to push a button. This machine does it all for you, with seven one-touch recipes, including espresso, cappuccino, latte, and iced coffee. Its precision conical burr grinder offers 13 different grind settings, ensuring the proper extraction for every cup. And its Latte Crema System can handle both plant and dairy milks.

Why we love it: The De'Longhi Stilosa Manual Espresso Machine really surprised me during our espresso machine testing. It offers manual control and a traditional steam wand with few bells and whistles. But it has an incredibly compact footprint, makes excellent espresso, and has superior frothing capabilities for such an inexpensive product. At under $100, it's one of the most affordable machines and also one of the best.

Why we love it: The Casabrews Espresso Machine delivered incredible shot quality and timing that rivaled those of household names, making it one of the best cheap espresso machines. In our testing, there were no issues with bitter or watery shots, and every pull delivered nice body, robust flavor, and a beautiful crema. It's already a great value, but this limited-time Prime Day discount is one of the lowest prices we'll see all year on this budget machine.

Gevi 20 Bar Espresso Machine

Why we love it: This all-in-one machine from Gevi combines a grinder, an espresso maker, and a milk frother at a more approachable price than many competitors'. It's a solid choice for shoppers who want more commercial features without spending four figures.

KitchenAid Fully Automatic Espresso Machine KF2

Why we love it: KitchenAid's KF2, a fully automatic espresso machine, lets you make cold espresso beverages and features a more compact design. I tested a similar model, the KF6, and it brewed perfect espresso on the first pull, so I expect the same performance with the K2. It has an intelligent dosing system that adjusts the grind size for you and a built-in milk frother.

Why we love it: The De'Longhi La Specialista Arte Evo is one of the most standout Prime Day deals thanks to its massive 43% discount. It includes a built-in grinder, a commercial-style steam wand, and De'Longhi's cold-extraction technology for cold-brew drinks. At $350, it's the strongest value in the category.

The best Amazon Prime Day single-serve coffee maker deals 2026

Single-serve coffee makers are ideal for anyone who wants a fresh cup of coffee without brewing an entire pot. Look for machines that offer fast brewing times, multiple cup sizes, and flexible pod options. This year's best deals include compact espresso machines, budget-friendly Keurigs that make mornings easier, and espresso pod brewers.

See all Prime single-serve coffee maker deals

Why we love it: The Nespresso Vertuo Pop is one of the smallest machines in Nespresso's lineup, but it still delivers rich coffee topped with the brand's signature crema. It can brew several Vertuo pod formats from 5 to 12 ounces with the touch of a button, while taking up little counter space, and has a 19-ounce water reservoir. Surprisingly, the lowest price we found on this cute model is $85 at Walmart. The VertuoPop+ version, which has a slightly larger 25-ounce water tank, is on sale for $99 on Amazon, but if you're looking for the lowest price on a Nespresso, Walmart is your best option here. You can find a Pop bundled with a milk frother for $134 on Amazon, or go after Nespresso's latest and greatest,with 32% off the Vertuo Up, which has a lightening fast 3-second heat up.

Why we love it: The Keurig K-Supreme means fewer frequent tank refills thanks to its 66-ounce reservoir. The introduction of mult-stream technology enables a more even water distribution for better extraction and aroma. Plus, you can customize your cup with strength and temperature control options. It's our favorite Keurig option for its versatility.

Why we love it: The Keurig K-Express offers the convenience that made the brand famous in a compact, affordable package, perfect for first apartments and dorm rooms. The strong Brew feature adds extra flavor intensity, while the 42-ounce removable reservoir helps streamline busy mornings. At nearly half its original price, it's a standout value on Prime Day for Keurig lovers and comes in 6 colors. We prefer it over the small-size Keurig K-Mini, which is on sale for $75 and has a one-cup reservoir that needs to be refilled each time.

See all Keurig Prime Day deals.

Why we love it: Coffee is a serious necessity for some, and the AeroPress is a small, simple, portable, and easy-to-use way to brew a highly competitive, frothy cup of coffee somewhere between a French press and an espresso. This is our preferred method for a single cup of coffee that doesn't require the use of pods.

Why we love it: The Bruvi Single-Serve Coffee Maker's value prop is that it offers the convenience of single-serve coffee pods and more coffee customizations without having to worry about waste. It's possible to brew coffee, espresso, cold brew, matcha, and more in a single device. The system uses its own propietary coffee pods that can be simply tossed in the garbage and will biodegrade in the landfill. No scooping out coffee grinds to ensure the pods are recyclable. Bruvi works several specialty coffee brands to offer a variety of options, but still its ecosystem and availability is not as vast as Keurig. This Amazon deal includes a 20-pack starter kit.

The best Amazon Prime Day coffee accessory deals 2026

The right accessories can dramatically improve your coffee routine, whether you're grinding beans, frothing milk for lattes, or keeping drinks hot longer. Prime Day is an excellent opportunity to pick up useful upgrades at a discount. This year's best accessory deals include grinders, milk frothers, temperature-controlled mugs, and espresso essentials.

Why we love it: The best coffee grinders are burr coffee grinders because they're an easy way to improve coffee flavor and extraction. This OXO burr grinder has durable construction and user-friendly control, making it a strong choice for both beginners and enthusiasts. Its Prime Day price makes it a worthwhile upgrade for anyone still using pre-ground coffee, looking to improve the taste of their morning brew.

Why we love it: This stylish matte kettle has several features to give you the perfect pour-over: a precision pour spout, a counterbalanced handle, a 1,200-watt quick-heating element, and variable temperature control.

Why we love it: This handheld electric whisk is one of my favorites thanks to its stand and performance. I can whip up foam for espresso drinks, but it is also great for gravies and salad dressing. It's a must-have kitchen tool, and it's over 50% off.

Why we love it: The days of putting your coffee or tea in the microwave are over with a self-heating mug like this from Nextmug. It's easy to use and does a great job keeping hot drinks hot. It's also easy to clean by hand, which is a plus.

Prime Day coffee maker FAQs

Is Prime Day a good time to buy a coffee maker?

Prime Day is one of the best times of the year to buy a coffee maker because many of the biggest brands offer discounts that rival Black Friday pricing. We found especially strong deals this year on espresso machines from Breville and De'Longhi, single-serve coffee makers from Nespresso and Keurig, and drip coffee makers from Oxo, Ninja, and Cuisinart.

What kind of coffee maker should I get?

The best coffee Maker depends on your habits and budget. Drip coffee makers are ideal for households that brew multiple cups throughout the day, while single-serve machines offer convenience and minimal cleanup for both home and work settings. Espresso machines are best for coffee enthusiasts who want lattes, cappuccinos, and specialty drinks at home. If versatility is your priority, look for a machine that can brew hot and iced coffee, as well as specialty drinks, from a single appliance.

Shopping for more discounts today? Check out all of our coverage of the best Prime Day deals, or browse Amazon for the full selection.

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The 14 most innovative influencer marketers of 2026

noreply@blogger.com (mimisabreena) — Tue, 06 Oct 2026 17:47:16 +0000

Julian Wass; NFL; ALSAC; Alyssa Powell/BI

Creators can hype up a brand or ruin its week in a single social media post.

For marketers, figuring out how to tap into that influence is a balancing act. It requires experimentation, choosing the right influencer partners, handing over enough creative control, and reacting quickly when lightning strikes and your brand's name is suddenly all over the internet.

Business Insider's 2026 list of the most innovative influencer marketers inside brands highlights the executives figuring out how to make their companies look good on social media. This year's 14 marketers were nominated by peers and other industry insiders who shared dozens of examples of how the marketers are working smartly with creators or making original content for social.

Some, like PepsiCo's Charlie Crideford and Walmart's Sarah Henry, work with curated networks of influencers who make content or help advise on their social strategies. Others, like the National Football League's Ian Trombetta, work with large teams of in-house producers to make original content tailored to social feeds.

Breaking through the noise means finding new audiences in different corners of the internet. Footwear brand Rothy's turned to Substack, for instance, to hire tastemaker writers who could help drive attention to its shoes.

"We don't really care about follower count necessarily," Rothy's vice president Anna Doré said. "We really look for great partners and creators who have pull in their own circles, and that can be anyone these days."

Our roster of innovative creator marketers faces challenges. Though the creator economy is booming, engagement is harder than ever to come by as social feeds become more saturated and algorithms surface content selectively to different users.

"The creative bar is going up in order for us to drive that organic reach and engagement," the NFL's Trombetta said. "No one can predict exactly where the algorithms are going to go one day to the next."

Here are Business Insider's 2026 most innovative influencer marketers, listed in alphabetical order by last name.

Lindsay Burstein, Keurig Dr Pepper's senior director of integrated social and communications

Lindsay Burstein

Lindsay Burstein jumps into action when marketing opportunities show up unexpectedly, like when TikTok creator Romeo Bingham posted an impromptu Dr Pepper jingle that went viral and gathered over 100 million views.

Burstein oversees a social team that works on creator partnerships, social listening, and digital community building at Keurig Dr Pepper, which has a portfolio of beverage brands like 7UP, Dr Pepper, and Snapple.

"We're always looking for ways to do it faster and in a way that feels more real-time so that we're keeping up with the pace and the culture of the internet," Burstein said.

In the case of the Bingham Dr Pepper jingle, the company reached out to the creator to license the song for a Dr Pepper commercial that aired during the College Football Playoff national championship.

Other recent projects Burstein worked on included a 7UP LuluLime creator campaign tied to the US Open and a Snapple-sponsored comedy night with Pete Davidson and Colin Jost on their decommissioned Staten Island Ferry.

Burstein works with celebrities and top influencers, as well as creators with smaller audiences who have posted positively about the company's brands.

"We like to reward our fans," Burstein said. "An example could be letting them taste test a new flavor first. They're a big fan. Maybe we send them something that's going to be on the shelves in two weeks, like, 'Hey, we know you're a huge fan. Why don't you try this first?'"

Charlie Crideford, PepsiCo's media strategy and deployment director for international beverages

Charlie Crideford

Charlie Crideford has turned Pepsi Max's creator efforts from an experiment into a pillar of its marketing since taking over the zero-sugar soda's UK work with creators in 2022.

Working with the NewGen agency, Crideford grew Pepsi Pioneers, a program that uses creators to advise and shape campaigns for Pepsi, from 15 to 80 people across music, sports, food, and lifestyle.

Over the past year, content created by Pioneers creators has more than tripled its reach, while the cost to reach those audiences has fallen by 61%. Under Crideford, Pioneers previously helped spark two highly impactful earned-media campaigns — Pepsi's Iconic Corner Shop and Cherry Ring Popper — and a Christmas TV spot.

Crideford has more planned. She's aiming to make Pioneers a permanent part of PepsiCo's marketing approach. She's also extending the program to Ireland and the Nordics and building creator rosters for each market's culture.

Anna Doré, Rothy's vice president of brand and communications

Anna Doré

Word of mouth is how Rothy's, the shoe brand best known for its comfortable flats, got on the map. Influencers are the next evolution of that, and Anna Doré knows it.

Doré is turning to Substack to find the next generation of creators spreading the gospel about Rothy's shoes.

"People follow these Substack writers because they are in the know," Doré said. "They are arbiters of taste."

While Rothy's is still working with creators on Instagram and TikTok content, Substack has been a spot to experiment with its marketing. For example, as part of Rothy's 10-year anniversary marketing campaign, the brand partnered with five Substack creators to write essays about their own personal growth. Rothy's has seen an 18% year-over-year increase in mentions on the newsletter and blogging platform.

Doré is also pushing for more in-real-life (IRL) marketing experiences with creators. Creators, especially Substackers, "want to take their communities out of the inbox and into the world," Doré said. Rothy's has been helping creators do just that, sponsoring niche events like a vintage pop-up or a pizza party.

Events have real business impact, too. Rothy's worked with Substacker Erika Veurink on an in-store activation at one of the brand's New York locations, where Veurink hosted a vintage sale. The event brought in more than 200 people and increased store foot traffic by 75%, according to Rothy's. The brand also worked with Substacker and travel writer Denna Nazem after Doré spotted that the creator was organically talking about Rothy's shoes in her newsletter. It resulted in a travel-themed event promoting the launch of Rothy's at Nordstrom and a new collection of its shoes, boosting orders for its Cruiser collection and doubling product saves on the affiliate platform ShopMy.

Substackers have "really rabid fans and followers who care deeply about what the writers are putting out there and want to connect in person," Doré said.

Sarah Henry, Walmart's group director and head of content for influencer and commerce

Sarah Henry

Sarah Henry has expanded Walmart's creator marketing push, giving customers more ways to discover and shop at the retail giant.

With oversight of content, influencer marketing, and social commerce, Henry integrated the hundreds of thousands of creators Walmart works with into its broader plans rather than treating them as a stand-alone marketing channel.

Under Henry, the Walmart Creator program has grown from a small cohort in 2022 to a large network of brand advocates, and added new ways they can earn and work with brands. Walmart said dollar sales driven by the program have tripled in the past year.

Henry has struck partnerships with affiliate platforms, including YouTube Shopping, ShopMy, and LTK.

She has also pushed Walmart into creator-led entertainment content. This summer, she tapped creators like Nick DiGiovanni, Raven Elyse, and Eric Wang to develop original episodic series around dorm makeovers, cooking, and more to keep Walmart top of mind for back-to-school shoppers. Walmart said the series demonstrated that it can create shoppable content that drives purchases.

Kemma Kefalas, Yahoo's senior director and head of Creative Lab

Kemma Kefalas

Kemma Kefalas rebuilt Yahoo's social strategy after joining in 2024, with dramatic results. Its TikTok and Instagram presence has soared, while her splashy creator-led campaigns have reintroduced a legacy brand to audiences.

Kefalas' work with creators both raised awareness and contributed to tangible business results.

Yahoo partnered with olive oil maker Graza ahead of the winter holidays to launch "Sssshhhhizzle" Keyboard Oil, a riff on the office archetype of the too-loud typer, continuing Yahoo's series of satirical "techcessories" that dramatize everyday digital frustrations. Boosted by LinkedIn influencers including Jade Walters and Brandon Smithwrick, the campaign earned nearly 3.5 million social views.

For Planner, a new AI-driven feature in Yahoo Mail, Kefalas helped cast Cardi B for a campaign that tapped into what it called "FOMSI": Fear of Missing Something Important. Yahoo said the "Cardi B Busy" spot was its most-viewed, engaged-with, liked, and commented-on brand social post ever, and helped drive Yahoo Mail's app store rankings. The campaign delivered more than 10 million views and 600,000 likes across Yahoo's TikTok and Instagram accounts in its first two days.

To launch a new Yahoo Weather app in July, Yahoo partnered with TV personality Kyle Cooke, the cofounder of Loverboy canned cocktails, as the "Weatherboy" to bring energy to the new app.

And for April Fools' Day, Kemma's team introduced The Scrōll Stoppr, a $4.99 finger accessory that physically blocks the thumb from touching the screen. The product tapped into a universal pain point of mindless scrolling and promoted the idea of Yahoo as a brand that helps people get things done. Creators including Nicky Reardon, Gavin Fernand, and AJ Eckstein amplified the campaign, contributing to 4.5 million social views and 97 press stories, including an NBC News segment.

Kiara Kempski, The Knot's vice president of global consumer marketing

Kiara Kempski

Engagement is a frequent buzzword in influencer marketing. But for The Knot, which connects millions of couples with wedding vendors, it means something more: a potential new creator to work with ahead of their nuptials.

Kiara Kempski runs The Knot's lean but mighty influencer team, working with engaged influencers getting ready for their big day. In February, The Knot — which owns several wedding planning brands — launched a new ambassador program for couples called "The Knot Wedding Party." The Knot then takes that content from its ambassador program and repurposes it into paid media.

The Knot's "Win a Honeymoon" campaign, which worked with creators to promote its sweepstakes, resulted in a 55% year-over-year increase in registry creations, according to the company.

Kempski has focused The Knot's influencer strategy on nano and micro influencers — those with relatively small follower counts — who can tell everyday stories about the wedding-planning process.

"Going with smaller creators gives us that breadth of different types of weddings and accessibility that's really important to couples, especially when we're trying to influence decision-making," Kempski said.

Samantha Maltin, ALSAC's (St. Jude's fundraising organization) chief marketing and brand officer

Julian Wass

Samantha Maltin leads marketing and brand management for ALSAC, the fundraising organization behind St. Jude Children's Research Hospital.

Previously a marketing exec at Sesame Street's Sesame Workshop, Maltin now focuses on growing St. Jude's brand awareness, overseeing a community management team that sets up creator and celebrity fundraising and marketing opportunities for St. Jude.

"We vet very carefully any creator or influencer that we're going to work with," Maltin said. "We want to make sure that we share values, that they are as passionate about the mission as we are."

Last year, Maltin's team worked with YouTuber Ryan Trahan to turn his "50 States in 50 Days" series into a fundraising campaign for St. Jude's, raising over $11.6 million for the research hospital.

Stacy Martinet, Adobe's chief content and creative officer

Adobe

Longtime Adobe marketer Stacy Martinet led two of its most ambitious creator marketing stunts this past year, including major moments in Times Square and at Cannes Lions.

For Firefly, Adobe's suite of AI tools, Martinet put the creator community that makes up a significant part of its customer base at the center of its "Just Imagine" campaign. Instead of using creators as spokespeople, Adobe created a documentary-style video series that featured the likes of Kinigra Deon, Valerie Zhang, and Pablo Rochat using Firefly in their own production work.

Martinet then moved that idea to one of advertising's most iconic stages with a Times Square takeover this past spring. Twenty-three creators' Firefly-generated work lit up 38 screens across six city blocks, while self-serve stations let the public generate their own Firefly portraits that were published live onto 12-foot LED screens on-site.

"Our goal was to say: We want people to know that Adobe Firefly is a place where you can move from ideation to creation into production very quickly," Martinet said. "And we wanted these creators to show how that works in their world."

Adobe was also the first headline partner of Lions Creators, the creator-economy program of the Cannes Lions ad-industry blowout. More than 250 creators participated in the official Cannes creator programming. Adobe said the effort was its biggest Cannes investment to date.

Martinet, who recently expanded her remit, will continue to make Adobe's case with creators at Adobe Max in November, its three-day creativity conference. Max will include initiatives such as the Creator Playground, a dedicated destination where influencers can create content on-site using Adobe's tools; a stand-alone Creator Track; and additional creator-economy programming.

Christina Nguyen, Paramount Pictures' global creator marketing manager

Christina Nguyen

Christina Nguyen has helped usher creators from the sidelines of movie marketing into the center of the action.

From sending creators onto sets, to pairing them with Hollywood stars, and building entire storylines around them, Nguyen's work has generated hundreds of millions of views and helped drive audiences to theaters.

To build excitement for "Mission: Impossible — The Final Reckoning," Nguyen assembled creators from different niches — including Hero DW, Angelica Trae, Joe Mele, and Sam Hutchinson — for a social series in which basketball creator Lethal Shooter tried to solve an unfolding case. The story culminated at the film's red carpet premiere, where Lethal Shooter and Mele met Tom Cruise.

For "Scream's" 30th anniversary, Nguyen and the team created a "Scream Kill Tour" T-shirt and sent it to actors who had played victims in the franchise. An initial limited-edition drop of 700 free tees was claimed almost instantly, prompting the company to release an updated version for sale on the Paramount Shop.

Nguyen also demonstrates how being scrappy can pay off. Ahead of the cast filming a day of press interviews to promote the release of "By Any Means," Nguyen squeezed in 30 minutes for the YouTuber Adam W to quickly shoot some content with the film's stars. The resulting videos melded Adam W's comedic style with the movie's interrogation theme. They generated nearly 10 million views across Instagram and TikTok, per the creative agency Armed Mind, which works with Paramount Pictures.

She's also breaking new ground in creator marketing with innovative partnerships. For the launch of "Running Man" last year, Nguyen and the team partnered with Strava to launch "The Running Man Challenge," encouraging top running creators and other users to complete 200 minutes of fitness activities within 30 days to unlock a special badge. More than 139,000 people participated, Strava said.

"She truly approaches each title and opportunity as its own creative platform; a puzzle as opposed to an influencer-marketing formula that needs refreshing," said Michael Rudin, founder of Armed Mind.

Patrick O'Keefe, E.l.f. Beauty's chief integrated marketing officer

Patrick O'Keefe

Patrick O'Keefe has helped make E.l.f. Cosmetics into a brand that creators want to actually create with, not simply promote.

He does that by working with creators in ways that are native to their voices. This year, Emma Norton made a 2-minute cinematic adaptation of E.l.f.'s true crime-style mockumentary campaign tackling makeup clutter, "Vanity Vandals." It generated nearly 900,000 views and almost $90,000 in earned media value, a measure of the monetary worth of that exposure. A musical post she made for E.l.f.'s mock-horror campaign, Unglammy Valley, that poked fun at the difficulty of finding the right foundation shade, delivered similar results.

Showing its sense of humor, E.l.f. tapped comedy creator Big Foot Bae, a pink bow-wearing Sasquatch, to amplify its Bigfoot-themed hair care campaign online and in person. E.l.f. said it was one of the company's most successful creator launches, generating more than 1,300 posts and reaching 166 million people.

E.l.f. also knows when to jump into culture. When "Sailing with Phoenix," a creator who left his corporate life to sail with his cat, started gaining steam, E.l.f. dropped a care package to him in the middle of the ocean last year. The stunt went viral across social channels and traditional media.

"E.l.f. is leaning into purpose, and what we saw was a guy living his dreams, and we wanted to be there to support him," O'Keefe said.

Jason Ossenmacher, AAA Auto Club Enterprises' group manager of acquisition marketing

Jason Ossenmacher

Jason Ossenmacher has helped make creator marketing a top customer-acquisition channel at Auto Club Enterprises, the century-old member club within the American Automobile Association (AAA) federation, which has more than 17 million members.

With consumers facing anxiety about rising costs, Ossenmacher identified that creator-content formats could help make AAA's products, in areas such as travel and home insurance, more personal and attainable.

He's helped expand AAA's creator content across multiple channels, including Meta, TikTok, Pinterest, YouTube, Snap, and connected TV. It's worked with creators like the travel influencer Alexander James to promote its travel-focused credit card, and the Minnesota Twins second baseman Kody Clemens on its insurance products. And Ossenmacher has used marketing mix modeling to measure how creator marketing stacks up against paid search, social, and other digital advertising channels.

"What distinguishes Jason is his ability to understand how creator marketing fits within the overall picture," said Jourdan Gariepy, managing director of AAA's creator marketing agency Props.

Creator marketing is now one of AAA's biggest acquisition channels, delivering over 67% of new members between 25 and 54 years old so far this year, per AAA. Adding creator marketing to the mix helped raise the AAA credit card's application approval rate to 50% from 9% previously, AAA said.

Samim Sadrzadeh, Disney's director of creator content and partnerships

Samim Sadrzadeh

Samim Sadrzadeh has made creators central to how Disney launches its biggest films and connects its stories with fans.

For "The Devil Wears Prada 2," Sadrzadeh tapped more than 200 creators — including Wisdom Kaye, Lyas, Nicky Campbell, Malu Borges, and Dylan Kelly — to turn the release into a cultural moment. The effort, which included fashion, entertainment, and lifestyle creators, boosted a larger campaign that helped the film earn over $676 million globally, more than double the original film's lifetime box office, pushing the franchise past $1 billion in global ticket sales.

Sadrzadeh also played a key role in Disney's creator program that surrounded D23, the company's annual fan event. Disney hosted about 300 digital creators, giving them access to stories, talent, and experiences spanning Disney Entertainment, ESPN, and Disney Experiences. In this way, he helped Disney's biggest announcements reach fandoms around the world. Disney said in the first 24 hours after D23, content from the event generated more than twice as much engagement (likes, comments, and shares) as the previous D23.

Up next, Sadrzadeh plans to make creator marketing a more consistent and bigger growth engine by moving beyond one-off promotional activations toward longer-term partnerships, involving creators earlier in the marketing process, and more.

Sophia Sesto, Poppi's vice president of culture

Sophia Sesto

Sophia Sesto's title may make it seem like she runs HR for Poppi. But the prebiotic soda executive's job is "pop culture," Sesto told Business Insider.

Being chronically online is part of the job description for Sesto and the rest of Poppi's team working with creators. Scrolling through the For You Page is how Poppi finds creators to work with and follow cultural moments or trends that could be the brand's next viral campaign.

Case in point: Poppi's "Amaya Papaya" drink, a fictional flavor of the soda that the brand posted as a joke during the "Love Island" 2025 season. People wanted the flavor, and Poppi quickly made it happen, launching a limited edition of an "Amaya Island Colada" flavor on Amazon and at Target, and tracking down Amaya Espinal, the "Love Island" star, to be part of the campaign.

"We moved at the speed of culture," Sesto said. "We turned it from a meme to reality."

Sesto rode the success of the Amaya campaign and established a broader strategy around the reality TV show. The brand worked with creators on watch parties and digital content, generating more than 212 million views, according to Poppi.

Part of Sesto's mandate is to keep Poppi playful and pop-culture savvy following PepsiCo's acquisition of the soda brand.

"They're loving the Poppi flair," she said. "They're definitely letting us do our thing."

Ian Trombetta, the National Football League's senior vice president of global social, creator, and content marketing

NFL

Ian Trombetta's goal is to engage the NFL's core fans while expanding the league's audience and finding ways to bring clips and original content to social feeds.

Trombetta heads up social, creator, and content marketing at the NFL, overseeing efforts across its league accounts, 32 team accounts, creator partnerships, and other initiatives.

The league enlists over 150 social producers to go out and shoot content with players and influencers, and has worked with creators like MrBeast, Dhar Mann, and Brazilian influencer CazeTV on collaborations. It looks for big social opportunities adjacent to what happens on the field, like posting content around Taylor Swift and the Kansas City Chiefs.

"Where we typically find the most value though working with creators is reaching more casual fans, oftentimes, more international fans," Trombetta said. "We see our female fan base really engaging a lot with creators, which is great. So depending on what the initiative is, we do spend quite a bit of time on trying to reach those incremental audiences that may not be watching every Sunday."

Prior to joining the NFL, Trombetta worked at Red Bull and Activision.

Read the original article on Business Insider

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Apple’s health age test doesn’t hold back (oof)

noreply@blogger.com (mimisabreena) — Mon, 05 Oct 2026 16:26:11 +0000

In iOS 27.2, Apple’s Health gets a redesign that includes a series of tests to measure your health against your actual age. Bridget Carey walks (and squats) through her Health Age test and offers tips on what to expect.

Timecode chapters
0:24 New Apple Health app for iOS 27
1:07 Apple Health longevity movement assessment demos
1:58 Core and strength tests
2:46 Flexibility tests
2:59 VO2 Max tests
3:53 Adding your lab results to Apple Health
5:06 Adding nutrition and mental health data to Apple Health
5:53 Apple Health personal summaries powered by Apple Intelligence
6:14 Apple Watch Series 12 and Apple Health Readiness Score
6:36 Look out for Apple Health Age in iOS 27.2

Video credits
Host: Bridget Carey
Scripted by: Bridget Carey
Producer: Carly Marsh
Camera: Carly Marsh, John Schwartz, Bridget Carey
Video editor: Carly Marsh
Thumbnail designer: Tharon Green

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I left my dream life in London to move back in with my dads at 41. I have no regrets.

noreply@blogger.com (mimisabreena) — Sun, 04 Oct 2026 17:47:24 +0000

The author moved home to Colorado after living abroad for many years.

Courtesy of Jen Kaarlo.

I left my home in Colorado more than two decades ago and eventually built a life in London.
When I turned 40, I started to think more and more about the distance between me and my dads.
Soon after, I moved home and a year later, I'm still happy with that decision.

When I think back to how my life looked this time last year, I can't help but laugh out loud. Last August, I was sipping cocktails by the pool at White City House with London illuminated in the background, wondering if I was ready to let this life go.

I was chatting to a friend-of-a-friend, a woman around my age, who was aghast at the idea that I was abandoning my life in the British capital to move halfway across the world to live with my two dads in Denver. So much so that her perfectly manicured hand almost dropped her spicy margarita when I told her the news.

She wasn't alone. Most people were flummoxed as to why I would swap a charming flat in the heart of Marylebone and a thriving social calendar to live in our family house smack dab in the middle of America.

The author (left) pictured with her dad and step-dad after returning home to Colorado to be closer to them.

Courtesy of Jen Kaarlo,

By many definitions, you could say I had made it

I left the Mile High City over two decades ago and called Miami, NYC, and London home for varying lengths of time. I had a stacked résumé and traveled to over 50 countries, many of them solo. Though none of that seemed to matter as much after I turned 40. What mattered most to me was that I didn't want to take time with my family for granted.

As an expat, I always find myself coming back to a cost-to-closeness ratio. Many moons ago, I was having dinner with a new friend I'd been introduced to through mutual friends in Paris. Over escargots and red wine, he told me all about the glamorous adventures he had embarked upon, seemingly plucked right from the scenes of "The Devil Wears Prada."

What stuck out to me all these years later is not how he knew every designer under the sun, but how he spoke about the calculations behind his trips back to the States. He suggested that we were both in our 30s and that, if we were lucky, we could manage two trips back home a year, but some years it might be just one. If we were even luckier, we would have our parents with us for at least another 25 years. His grand takeaway was: if the experiences you're living while you're abroad no longer make your heart sing, then was living so far away worth it?

Time with family became perilously finite

So, one Sunday afternoon after a deliberate bout of hemming and hawing, not to mention a few pints at my local, I called my dad and said I was coming home. Unlike many of my peers, I didn't look at the move as a step back. Instead, I chose to look at the adventure as my "Glitter Gap Year," as I called it. Besides, if all else failed, I had my UK citizenship and could always move back.

The author said moving back to the US has been a better experience than she expected.

Courtesy of Jen Kaarlo.

It's been nearly a year since I hopped on that plane back to my beloved cow town, and it's been a robust adjustment, but oddly, an even better experience than I could have ever dreamt up.

Sure, there are times when I miss my independence and wish I could catch a last-minute showing in the West End as I often did, but there is a beautiful luxury to seeing my two dads at the start and end of every day that few things can compare to.

What I've learned to appreciate are the small moments. Getting to chat about the state of the garden, shaking my head at ridiculous dad jokes, and relishing in every single hug.

Read the original article on Business Insider

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Pete Hegseth performs slam poetry in SNLs Republican midterm ad cold open

noreply@blogger.com (mimisabreena) — Sun, 04 Oct 2026 16:26:23 +0000

Saturday Night Live took the United States' upcoming midterm elections as an opportunity to break out several of its impressions of key members of the Republican party.

In its Oct. 3 cold open, staffers of the Republican National Committee (Andrew Dismukes and Ashley Padilla) invite Republican politicians to film ads telling their base to get out and vote. First up is Secretary of State Marco Rubio (Marcello Hernandez), who delivers an impassioned speech in Spanish about how Trump "tricked" everyone, including him. Then comes a wheelchair-bound Senator Mitch McConnell (Mikey Day), who throws up a peace sign and almost cuts the cold open short with an ill-timed "Live from New York, it's Saturday Night!"

After a brief appearance by Vice President JD Vance (Jeremy Culhane), whose ad (and presidential ambitions) are hastily dismissed, the cold open dials up the dude bro aggression with the appearance of Colin Jost's Pete Hegseth. He chugs Bero ("Spider-Man's new non-alcoholic bitch beer") and levels some insults at the audience ("schlong donkeys") before commanding everyone to "do the gayest thing ever and vote." Things take a turn for the surreal when he breaks into some strange slam poetry, complete with bongos, homophobia, and transphobia.

Of course, it wouldn't be a 2026 SNL cold open without an appearance from James Austin Johnson's President Trump, who's ready to deny any election results that don't go his party's way. Bleak! But at least the bongos are fun.

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Take 40% off this gorgeous Hisense 65" E7 Cinema Series TV before Prime Day even begins

noreply@blogger.com (mimisabreena) — Sat, 03 Oct 2026 16:26:03 +0000

SAVE OVER $400: As of Oct. 3, the Hisense 65" E7 Cinema Series TV is down to $597.99 on Amazon. That's $402 off its regular retail price of $999.99.

Credit: Hisense

Hisense 65" E7 Cinema Series TV

$597.99 at Amazon
$999.99 Save $402

Lots of Prime Big Deal Days shoppers will be eagerly holding out for a brand new TV, something to upgrade their streaming experience, and maybe prepare them for the release of the year's most anticipated video games like Grand Theft Auto VI and the new Ocarina of Time remake, but one of the best TV deals we've seen has already dropped.

As of Oct. 3, the gorgeous Hisense 65" E7 Cinema Series TV has been discounted 40% from its regular MSRP, from $999.99 to $597.99, saving you just over $400. That's an incredible savings for any 2026 TV release, let alone one with the E7's long list of desirable features.

Hisense has built its reputation on offering feature-rich TVs for more affordable prices than its competitors, but with the E7 they've really pushed the envelope, delivering native 144Hz refresh rates on a 4K QLED mini-LED panel.

By opting for QLED (Quantum Dot Light Emitting Diode) technology, Hisense can deliver thousands of precise lighting zones, enhancing contrast with darker shadows and brighter highlights, mimicking the picture quality of more expensive TV panels while keeping the price down.

Built-in support for both Dolby Vision and Dolby Atmos helps create a more immersive viewing experience, with cinematic HDR delivering top-notch color accuracy and Atmos offering spatial audio that pulls you into the content, making every explosion or engine roar feel nearby.

The real crowning achievement of this TV is its 144Hz refresh rate, rare on TVs that cost twice as much. Not only will this panel cut down on screen tearing and stuttering, but the low-latency motion handling makes it ideal for fast-paced racing and shooting games, giving you the edge you need to finally beat your friends at Call of Duty.

We fully expect this offer on the Hisense 65" E7 Cinema Series TV to expire quickly, so act fast to lock in your savings.

The best deals this week, hand-picked by our shopping experts

Apple iPhone 18 Pro — free at T-Mobile
Paramount+ — $0.99 for 2 months with code p2mcs26prem
Apple iPad Pro — $1,899 ~~$2,099~~ (save $200)
TCL 85-Inch Class QM8L Series TV — $2,797.99 ~~$3,999.99~~ (save $1,202)

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How to watch Pakistan vs. India in the Asian Games final online for free

noreply@blogger.com (mimisabreena) — Fri, 02 Oct 2026 16:26:20 +0000

TL;DR: Live stream Pakistan vs. India in the 2026 Asian Games for free on MeWatch (Singapore) / KBS, MBC, SBS (South Korea) / VTV (Vietnam). Access these free streaming platforms from anywhere in the world with ExpressVPN.

This weekend's sport schedule is extremely busy. We've got NFL, international soccer, F1, and so much more, but there's one event that stands out above the rest: Pakistan vs. India in the final of the Asian Games cricket tournament. It really doesn't get any bigger than this.

India were expected to reach this stage. They brought a very strong squad to Japan, but they still had to deliver on those lofty expectations. Pakistan will provide a tough test in the final. India haven't secured a gold medal just yet.

If you want to watch Pakistan vs. India in the 2026 Asian Games for free from anywhere in the world, we have all the information you need.

When is Pakistan vs. India?

Pakistan vs. India in the 2026 Asian Games cricket final starts at 12:30 a.m. ET on Oct. 3. This fixture takes place at Korogi Sports Park.

How to watch Pakistan vs. India for free

Pakistan vs. India in the 2026 Asian Games cricket final is available to live stream for free on MeWatch in Singapore, KBS, MBC, and SBS in South Korea, and VTV in Vietnam.

These free streaming platforms are geo-restricted, but anyone can secure access with a VPN. These tools can hide your digital location and connect you to a secure server in another location, meaning you can gain access to Pakistan vs. India from anywhere in the world.

Watch Pakistan vs. India in the 2026 Asian Games cricket final by following these simple steps:

Sign up for a streaming-friendly VPN (we recommend ExpressVPN)
Download the app to your device of choice (the best VPNs have apps for Windows, Mac, iOS, Android, Linux, and more)
Open up the app and connect to a server in Singapore, South Korea, or Vietnam
Visit MeWatch, KBS, MBC, SBS, or VTV
Watch the 2026 Asian Games cricket final from anywhere in the world

Credit: ExpressVPN

ExpressVPN (1-Month Plan)

$12.99 only at ExpressVPN (with money-back guarantee)

The best VPNs for streaming are not free, but they do tend to offer free trials or money-back guarantees. By making the most of these offers, you can secure access to Pakistan vs. India without committing with your cash. This obviously isn't a long-term solution, but it does mean you can watch the 2026 Asian Games cricket final before recovering your investment.

What is the best VPN for the Asian Games?

ExpressVPN is the best service for streaming live sport, for a number of reasons:

Servers in 105 countries
Easy-to-use app available on all major devices, including iPhone, Android, Windows, Mac, and more
Strict no-logging policy
Fast connection speeds free from throttling
Up to 10 simultaneous connections
30-day money-back guarantee

A two-year subscription to ExpressVPN is on sale for $68.40 and includes an extra four months for free — 81% off for a limited time. This plan includes a year of free unlimited cloud backup and usually offers a generous 30-day money-back guarantee. Alternatively, you can get a one-month plan for just $12.99.

Watch Pakistan vs. India in the 2026 Asian Games for free with ExpressVPN.

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I live and work in Antarctica at 60 years old. From early wakeups to nightclubs, here's what a typical day is like.

noreply@blogger.com (mimisabreena) — Thu, 01 Oct 2026 16:47:19 +0000

The author is 60 and works in Antarctica in a seasonal gig.

Courtesy of May Lee

May Lee works as a seasonal supply technician at McMurdo Station in Antarctica.
While work life is regimented and timings can be strict, it has a vibrant social life.
From nightclubs to Sunday brunches, here's what life is like in the world's most remote place.

This as-told-to essay is based on a conversation with May Lee, a 60-year-old seasonal worker in Antarctica and former marketing and communications manager at HP. She worked at the McMurdo Station in 2025 and plans to return this year. It has been edited for length and clarity.

After a layoff from HP in 2025, I decided to try something completely new and take a job in Antarctica as a seasonal supply technician at — at 59.

My job, like the majority of jobs at McMurdo Station, followed what are known as "town hours," which are from 7:30 a.m. until 5:30 p.m. Monday through Saturday.

While the schedule is pretty regimented in Antarctica, there are tons of activities to do, and the community is close-knit.

My day begins at 6:30 a.m.

I'm a night owl and don't like getting up early. I'm so accustomed to Silicon Valley norms and practices, where your day is very free-flowing. Here, it's a very rigorous schedule with no leeway whatsoever.

I usually wake up at 6:30, ready by 7, and then get to work for 7:30 on the dot.

Sometimes, if I want a lie-in, I'll skip breakfast. The nice thing, however, is that you don't have to worry about traffic because you walk everywhere.

My workday involves tracking inventory and bringing in cargo

When I first arrived in October, there was snow on the ground up to 2 feet deep. I had to shovel a pathway to the door of my warehouse so people could come in and get stuff.

The first thing I do once I clock in is go to my senior, the term for a manager at McMurdo, to figure out the priorities for the day.

Throughout the day, other workers come to my warehouse to request an item, and I'll help them find it. I am responsible for the inventory and make sure there are no discrepancies.

The flight from Christchurch to Antarctica on the C-17. This is the aircraft that carries cargo to McMurdo.

Courtesy of May Lee

I collect the cargo, forklift it inside, then log in to the database every day and check the cargo I got against it.

There were a lot of C-17 jets flying down in October and then into early to mid-November.  As the weather warms up, the ice is not as strong, so they fly smaller planes down for cargo.

The amount of fresh food produced decreases over the summer

At 11:30 am, the cafeteria starts serving a buffet lunch. The cafeteria at McMurdo looks like a typical college campus cafeteria. There's always a freshly made pizza station, a burger section, and a buffet.

There's a term at McMurdo called "freshies." When C-17s are still running, they will bring lots of fresh produce into town. People would hoard things like bananas and put them in their own refrigerators to try to have them for as long as possible.

May Lee with US Senators Cynthia Lummis and Andy Kim, and Brian Stone, chief of staff at the US National Science Foundation.

Courtesy of May Lee

You could have as many eggs as you wanted at the beginning of the season, but as it gets warmer, there are limits in place. Nonetheless, the food is always quite varied and good.

By 1:01 pm, the cafeteria is dead, and everyone's gone back to work.

The social calendar is packed

They strongly discourage working beyond your hours, so I often submit my time card at 5:30 each day and head to the cafeteria to eat dinner.

There's a very vibrant community life at McMurdo. With limited internet access, we all sit together in the cafeteria and talk about our days and what's going on.

There's a whole slew of activities every evening. The bulletin board by the cafeteria is full of everything from crafting to line dancing.

May Lee ran a show called "Ms. Purple!!'s 80's on the 8" on Ice Radio.

Courtesy of May Lee

I signed up to volunteer at the library and ran my own radio show. Others formed ad-hoc bands to perform at Icestock, the New Year's festival at McMurdo.

After an evening of activities, I typically go to bed around midnight.

There are a couple of nightclubs, which are popular on Saturday nights. Because it's light 24/7, this is great for going out dancing. You can leave at 2 in the morning, and it doesn't feel like night.

There's always a special brunch on Sundays

Your schedule is your own on Sunday, and you can do whatever you want with your day.

Personally, I always sleep in. I never get up before noon and barely make it to brunch. It's always really nice food on Sundays, with assortments of cheeses and the like.

The Observation Tube near McMurdo lets you see underwater without going diving.

Courtesy of May Lee

Lots of people go hiking or running. A typical Sunday, for me, includes trying to prepare for the week and working on my radio show. There are science talks every Sunday evening after dinner in the main cafeteria, which I always attend.

I can't wait to go back this year working in a new role as a broadcast engineer.

Read the original article on Business Insider

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CoreWeave’s CEO says data center backlash isn't scaring off AI giants

noreply@blogger.com (mimisabreena) — Wed, 30 Sep 2026 17:47:24 +0000

CoreWeave CEO Michael Intrator said data center moratoriums won't reduce demand.

Bloomberg/Getty Images

CoreWeave CEO Michael Intrator isn't concerned about the data center backlash.
Intrator said the moratoriums and regulations ultimately mean the facilities will be built elsewhere.
"It's just a question of where you put it," Intrator said.

CoreWeave CEO Michael Intrator is shrugging off the data center backlash.

"There has absolutely not been any reduction in orders," Intrator said Wednesday morning during an interview on CNBC's "Squawk On The Street."

Intrator, who leads an AI cloud provider that started as a crypto mining company, said that any regulatory crackdown on data center buildouts will simply result in companies focusing on communities that welcome the construction.

"The regulations that are being brought out around data centers, all they are going to do is they're going to relocate the infrastructure," he said. "They're not going to in any way reduce the demand."

The market, Intrator said, is looking for more data centers.

"It's just a question of where you put it," he said. "Nothing more than that."

CoreWeave is among a handful of AI infrastructure companies that would be affected if a broader AI backlash leads to significant nationwide restrictions.

In July, New York Gov. Kathy Hochul signed the nation's first statewide moratorium on large-scale data centers. Other governors, including Republicans, have moved to cut back on tax incentives and other benefits data centers have historically received. It remains to be seen what will happen after November's midterm elections, where candidates from both parties have raced to portray their opponents as too friendly to the AI industry.

On Tuesday, President Donald Trump told reporters that data centers "are gonna be very popular" based on how the AI and tech industry will work with local communities. Trump made those comments alongside leaders from Anthropic, OpenAI, Microsoft, Meta, Google, Nvidia, and other companies, which he welcomed to the White House for a private lunch to discuss the future of the technology.

"This is a group that loves local communities," Trump told reporters. "They love our country, and they are going to work with local communities for the data centers, in particular. And they're going to make the community happy."

Polling shows voters continue to oppose data center construction in their communities. A NPR/PBS News/Marist Poll national survey found that more than 6 in 10 registered voters (65%) opposed "the construction of a data center in your community."

Companies like CoreWeave have cited data center moratoriums as a potential risk in quarterly filings with the Securities and Exchange Commission. CoreWeave's latest 10-Q, covering the second quarter, added a mention of New York's moratorium.

During the company's earnings call, Intrator expressed a similar outlook.

"Ultimately, at the end of the day, it is in our interest, and it is in their interest for us to be good neighbors of their community," he said.

Read the original article on Business Insider

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Billionaire Ken Griffin’s latest Miami push: $2 billion for a top-tier school to open a South Florida campus

noreply@blogger.com (mimisabreena) — Wed, 30 Sep 2026 16:47:49 +0000

Fabrice COFFRINI / AFP via Getty Images

Citadel founder Ken Griffin is putting his personal wealth to work in Miami.
The billionaire has been a big donor to hospitals and schools in the region.
His latest gift is a $3 billion check to Carnegie Mellon University, most of which will go to a new Miami campus.

Successful cities and top-tier universities often exist symbiotically.

Stanford has fueled the rise of Silicon Valley. Harvard and MIT have made Boston a top-notch research city. A pipeline of public-policy wonks from Georgetown and George Washington University keeps Washington, D.C., humming.

So it's only natural that Ken Griffin, the billionaire founder of $76 billion hedge fund Citadel and marketmaker Citadel Securities, focuses on education as he reshapes Miami, where his firms are headquartered. His latest splash: the largest-ever gift in higher education history that will bring a top-tier university to the Magic City.

Griffin, a Harvard alum who gave the largest gift in that school's history in 2023, is now giving $3 billion to Carnegie Mellon University, according to a press release on the donation. A majority of the gift — $2 billion — will go to developing a Miami campus for the Pittsburgh-based school, with plans to begin admitting students in 2028.

"The opportunity to bring Carnegie Mellon to Miami places our city at the heart of humanistic and scientific advancement and amplifies the University's international reach and impact," Griffin said in the release.

The 35-acre campus in Miami's artsy Wynwood neighborhood will "contribute to Miami's economy and community, and advance the prosperity of our nation," said Griffin, who, according to Bloomberg, has a net worth of $57.5 billion. He's a major donor to the Republican Party who has funded, among other endeavors, the hiring of the current US Men's National Team coach and a play about World War I.

His "civic engagement initiative" — known as Griffin Catalyst — has helped build mini soccer fields in Miami, pumped tens of millions of dollars into medical research at local hospitals, and funded charter school expansion in the region.

Griffin, who grew up in Boca Raton but founded his hedge fund in Chicago as an undergrad, has been the biggest whale in Miami's rapidly growing money scene since he moved his firms there in 2022. Citadel's $2.5 billion tower will remake the city's skyline, and his personal real estate portfolio includes more than $250 million worth of property in the ritzy Star Island and Coconut Groves enclave, to go along with his 27-acre Palm Beach compound.

What keeps Griffin's fund, the most profitable in industry history, churning is a constant supply of top talent. Bringing a pool of capable quants and researchers to his firm's backyard is another way Griffin is trying to win the hedge fund talent war, while also adding to his adopted city's clout.

"CMU Miami represents a generational opportunity to build a new center of research and intellectual life — one that will attract exceptional students, scholars, and researchers from across the globe and rank among the world's most important academic institutions," Griffin said in the release.

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I moved to the same city as my long-distance boyfriend. Everyone expected us to move in together, but we didn't.

noreply@blogger.com (mimisabreena) — Tue, 29 Sep 2026 16:47:27 +0000

Despite moving to the same city as my long-distance boyfriend, we still live apart.

Isabella Dallas

After a year of long distance, I moved to the same city as my boyfriend but chose to live separately.
I love spending time with him, but I wanted to make new friends in Chicago without relying on him.
We don't share an apartment, but spend nearly every day together while building separate lives.

A year after meeting my boyfriend in college at San Diego State University, we entered the scary territory of a long-distance relationship when he moved to Illinois for his Ph.D. program, and I stayed in California.

Whenever I visited him, I would stay for weeks at a time, and we very quickly got good at pretending we lived together: walking around Aldi, making popcorn for movie nights, and working on our laptops at a local coffee shop. The only difference was that eventually, I'd have to pack my suitcase and get on a plane.

So when I got into Northwestern University's Medill School of Journalism and realized I was moving to the same city as my boyfriend, I contemplated whether we should live together, for real this time. And honestly, everyone else assumed we would.

But instead of living together, I signed a one-year lease with two girls I'd never met.

I didn't want to feel too reliant on my boyfriend when moving to a new city

I wanted moving to Chicago to feel like my own moment.

Isabella Dallas

A few months before I moved to Chicago, I talked to my boyfriend about my decision to live separately.

Neither of us was thrilled about spending more time apart, but I explained that wanting my own apartment had nothing to do with us.

I just needed this move to feel like my moment, not necessarily both of ours. Plus, I didn't want my first year in Chicago to automatically become our first year living together.

He understood. My mom, meanwhile, seemed convinced I was overcomplicating things. She wasn't against my plan, but she just couldn't understand why I'd go through the trouble when I already had a perfectly good boyfriend with an apartment.

And it wasn't just her. When I told friends I was moving to Chicago, I inevitably had to clarify that, no, I wasn't moving in with my boyfriend.

However, I explained that I only knew Chicago through him, tagging along to his favorite places, and letting him lead the way. I wanted the chance to discover my own favorite coffee shop or go-to Pad Thai order.

More importantly, building friendships, especially female friendships, has always been really important to me. And if I lived with my boyfriend, I knew I could very easily spend most of my free time with him.

Even though that sounded amazing after doing long-distance, I worried it might prevent me from putting myself out there.

Living separately still allows us plenty of time together

Even though we don't live together, we still see each other essentially every day.

Isabella Dallas

Through one of my boyfriend's friends, I was connected with two girls who were also moving to Chicago at the same time I was. They needed to fill a room, and the apartment was mere blocks away from his.

In the three months since moving, it's been really fun building my own life here. I picked out a kitchen table on Facebook Marketplace. I decorated my shoebox-sized bedroom with polka-dot curtains and magazine racks. I became close with my roommates, who went from two strangers to some of my best friends.

Now, my boyfriend comes over and squeezes onto our couch with all of us. When the night ends, we'll grab McDonald's ice-cream cones and the two of us will walk back to his place together.

We still see each other basically every day. Sometimes it's tavern-style pizza on a Wednesday. Sometimes it's a stroll along the Riverwalk after class. The difference is that it's a choice we make, rather than a default we fall into because we share a lease.

Since we don't share a lease, spending time together is a choice we make, not just a default.

Isabella Dallas

There's a practical piece of this, too. We're both building our own lives, and neither of us knows exactly what comes next.

After grad school, I could end up in New York, which would mean another round of long-distance. Or, I could stay in Chicago, in which case we'll revisit living together.

Overall, I moved to Chicago for journalism, a new city, and the chance to figure out what comes next for me. My boyfriend just happened to be here already. I moved for myself, but love made the move feel like home.

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Bose announces ANC wired earbuds, and I got to try them early

noreply@blogger.com (mimisabreena) — Mon, 28 Sep 2026 16:26:36 +0000

Five years ago, we reported that wired earbuds were making a comeback with Gen Z. Our own reporter replaced her AirPods Pro with wired EarPods. But there's been a gap in the wired earbuds market: Active noise cancellation is not standard in wired options.

Bose might be changing the game. The brand just introduced its new Noise Cancelling Wired Earbuds. They retail for $99, come in three colors, and yes, feature active noise cancellation. The earbuds are available for preorder today and will begin shipping on Oct. 15.

Credit: Bose

Bose Noise Cancelling Wired Earbuds

$99 at Bose

Bose Noise Cancelling Wired Earbuds at a glance

Bose's new wired earbuds connect via USB-C, which is also how they draw power. So, you don't ever need to charge the buds. That does mean, however, that you can't use an adapter if you're still rocking a Lightning port.

There's no app or Bluetooth pairing necessary — just plug into compatible USB-C phones, tablets, or computers, and you're good to go.

The remote buttons control volume up, volume down, play/pause, skip, and the noise cancellation modes. Credit: Miller Kern / Mashable

"Technology has come a long way since our last wired earbuds, allowing us the opportunity to bring our latest advancements to the category and set a new standard for what wired earbuds can be," Raza Haider, president of Bose Premium Consumer Audio, said in a press release.

Here's a look at the Bose Noise Cancelling Wired Earbuds' specs and features:

Listening modes: Quiet (ANC), Aware, and off (straightforward wired listening with no ANC)
Colors: Black, white smoke, dewdrop mint (limited edition)
Button controls: Volume up, volume down, play/pause, skip, noise cancellation modes
Cable length: 4.2 feet
Microphones: Dedicated microphone in remote; two microphones in each earbud for ANC
Waterproofing: IPX4 water resistance
Sizing: Three eartips, two wingtips

Bose Noise Cancelling Wired Earbuds: First impressions

I got to try out the Noise Cancelling Wired Earbuds for a few days before their launch, and I think they're going to dominate the wired earbuds market. The earbuds will be familiar if you're a Bose user — they have swappable eartips and stability wings, and look similar to Bose's QuietComfort wireless earbuds. I received the limited-edition dewdrop mint color and love the look of it.

I tried out the buds in my office by plugging them into my MacBook. After firing up an episode of Good Hang, I learned that I had to select the earbuds as the audio output in my laptop's settings for the sound to come through. My deskmates got to hear a little snippet of Amy Poehler. After that initial connection, audio automatically plays through the buds when I plug them in.

As for the noise cancellation, it's as good as any wireless ANC bud I've tried. Obviously, it will never be as good as over-ear headphone noise cancellation — you simply can't get the same passive noise-cancellation seal. I was working in my home office, listening to Taylor Swift's new songs in my own world with quiet mode on, and my boyfriend walked in and scared the absolute shit out of me. Apparently, he had been talking to me for almost a minute, and I didn't hear a thing.

The Bose ANC wired earbuds are compatible with USB-C phones, tablets, and computers. Credit: Miller Kern / Mashable

At one point, I had a small fan running near my desk, and I could hear a slight hissing noise with ANC turned on, but I could really only hear it during quiet moments in my music. I live above a vet and could hear a couple of the really loud dog barks come through, but for the most part, the earbuds quieted the commotion coming up through the floor.

On the price, $99 is an incredible deal for noise-cancelling buds from a premium brand. Bose's most affordable wireless ANC buds retail for $179, and Apple's new ANC AirPods 5 start at $129. Bose just created the new standard in wired earbuds.

COntributer : Mashable https://ift.tt/dRTU6rz

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'Saturday Night Live' spoofs Dario Amodei: ‘AI is the devil and I its maker’

noreply@blogger.com (mimisabreena) — Sun, 27 Sep 2026 17:47:18 +0000

Anthropic CEO Dario Amodei was the butt of the AI jokes on "Saturday Night Live."

UNGA

Dario Amodei has a split personality and wants the world to save humanity from himself…
…that is, if you believe actor Jane Wickline's portrayal of the Anthropic CEO on "SNL."
The real Dario Amodei has called for government regulation of frontier AI companies.

Dario Amodei spent Saturday night arguing with himself on national television. Well, sort of.

The Anthropic CEO was spoofed last night by Jane Wickline in her first season as a repertory player on "Saturday Night Live," playing Amodei as a bumbling megalomaniac struggling to explain why his own technology won't end the world.

In Wickline's portrayal, Amodei has two personalities: one media-trained and the other frighteningly not. Several times during the segment, the two personalities talk to each other.

When Weekend Update host Michael Che asks Wickline about the pros of AI, the two Amodeis exchange words.

"Land the plane, Dario," the media-trained one says.

"I can't," says the other.

Earlier this month, the real Dario Amodei published a very grave essay on his personal website, in which he said AI models were quickly getting out of control and argued for a coordinated slowdown among frontier AI companies and for government regulation.

His essay came at the fever pitch of the AI doomsday debate, which heated up a few days earlier when former Anthropic researcher Jacob Coxon quit the company and embarked on a media tour, warning that AI labs were "gambling with our lives."

President Donald Trump, for his part, mocked Amodei in a Truth Social post, accusing him of "pretending to be a 'perfect little angel.'" Trump has signaled strong disinterest in regulating AI, though he did pledge last week to create an "AI Force" that would "watch over" AI companies.

In recent weeks, Amodei has been stridently promoting Anthropic breakthroughs in medical research and protein structure, and has stopped making dire predictions about an AI doomsday.

The AI safety warnings have so far failed to convince a plurality in Washington or Silicon Valley that the development of the tech should be paused or slowed.

Still, that didn't stop "SNL."

"AI is the devil and I its maker!" Wickline as Amodei said on the show.

The segment drew at least one fan in the AI world: Yann LeCun, Meta's former chief AI scientist and a longtime critic of AI doomerism, responded to a clip of Wickline's Amodei impression on X with a string of laughing emojis.

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SNL Weekend Update returns with Xi, Netanyahu, and an anxious Dario Amodei

noreply@blogger.com (mimisabreena) — Sun, 27 Sep 2026 17:26:29 +0000

A new season means Colin Jost and Michael Che are back behind the SNL's Weekend Update desk, and it's like they never left.

The pair didn't hold back on the week's headlines, from China's Xi Jinping visiting President Trump to Israeli Prime Minister Benjamin Netanyahu's controversial, protested appearance at the UN General Assembly.

"Prime Minister Benjamin Netanyahu addressed an almost empty chamber at the UN after delegates walked out in protest over Israel's war in Gaza," Che says. "I guess wherever Netanyahu shows up, there's gonna be some relocating."

When the audience groans, Che shrugs it off: "Now why did I think that'd end in a laugh."

They also took shots at Trump's new helipad, Meta's new AI agent Muse, and a report that "20% of Gen Z have never had sex."

Update had more than just jokes, too, and SNL split those segments into their own clips. Tucker Carlson (Jeremy Culhane) stopped by to review movies, and Anthropic CEO Dario Amodei (Jane Wickline) struggled to reassure everyone that AI isn't a threat to humanity... yet.

COntributer : Mashable https://ift.tt/swdHhVI

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Why Baby Boomers are turning to retro directories like AdultFriendFinder to skip the swiping games

noreply@blogger.com (mimisabreena) — Sat, 26 Sep 2026 17:26:33 +0000

As the divide between older and younger generations continues to dictate everything from politics to entertainment to social media, one thing should be obvious: Baby Boomers, those born between 1948 and 1964, aren't ready to go quietly into retirement or hand the reins to today's youth. In fact, many of them are keeping things fresh by rekindling their romantic flames. According to Pew research, a massive 20 percent of Boomers have tried dating apps, and they spend just under 40 minutes a day trying their luck at the dating game.

Don't expect to find the Baby Boomers on Tinder, though. For long-term dating, the Boomers are more likely to use age-appropriate dating services like OurTime or SeniorMatch, or larger, more general-purpose dating sites like eharmony, according to Axios.

But there's an entire cohort of older daters who aren't focused on finding a long-term partner but still want to connect, and they're increasingly doing so on retro dating platforms such as AdultFriendFinder.

Credit: AFF

AdultFriendFinder

Here's why these services are winning back the Boomers:

No swiping games

Even senior citizens are feeling the burnout from swipe fatigue. In fact, according to research by Forbes Health, around 69 percent of Baby Boomers are experiencing frustrations with apps, particularly due to their "inability to find a good partner." We feel their pain — we're all for the swiping game, but you do ultimately want a result.

But what happens when you ditch the swiping mechanic entirely? The AdultFriendFinder experience doesn't rely on a matchmaking system, though it does offer one. Instead, AdultFriendFinder creates organic communities in chat rooms, discussion boards, story comment sections, and webcam rooms, where you can initiate a conversation with someone who catches your eye or impresses you with their writing, or you can be the one attracting others.

For Boomers tired of endlessly swiping with minimal results, retro dating directories such as AFF are an effective alternative.

Large Boomer representation

Dating sites and apps typically cater to a younger crowd, for the obvious reason that younger people are more likely to be single, but that can make life tough for older daters looking to match with people in their age range or generation. That's why apps such as Tinder skew younger than Boomers. It's a young(er) person's game.

AdultFriendFinder has been around since 1996, when the youngest Boomers were in their early 30s. The site has managed to retain or recapture a sizeable cohort of older singles, so you'll actually find results when you set your age filter to 55+, particularly if you live in a well-populated city.

AdultFriendFinder has been tight-lipped about its exact user demographics, but my current Online Now page gives a good representation of what you can expect to find in a large metropolitan area in North America: out of 12 featured profiles, six are over the age of 40, four are over the age of 50, and two are over the age of 60.

Bare naked honesty

One major issue with dating apps, regardless of the age group, is how difficult it is to accurately assess other people's intentions — to know exactly what people want from their dating app connections. In a landmark article from earlier this year titled "Dating Burnout: Why the Apps Exhausted Everyone," the authors identified "evaluation labor" as a major causal factor. Does the person you're talking to really like you? Do they really want "something serious" or are they secretly chasing something casual? It would save a whole bunch of time and effort if we just got straight to the point.

If you've spent any time on Hinge, Bumble, or any of the popular dating sites like eharmony or PlentyOfFish, you know that people aren't always fully honest or straight-up about their intentions. In some cases, it's because even they don't know what they want.

But AdultFriendFinder is a major exception. Users are encouraged to be totally transparent, so much so that it's entirely common to come across full frontal nudity in profile photos or extensive lists of kinks and turn-ons. For the generation that basically invented the Summer of Love and pushed the envelope of sexual freedoms, there's a lot of appeal in this naked honesty.

Paid memberships filter out unserious daters & bots

The free dating apps definitely have a lot to recommend them, but there's a sneaky benefit to using a paid dating service like AdultFriendFinder: it's easier to filter out fake accounts or unserious daters.

Sure, it's free to create an AFF account, but if you actually want to talk to people one-on-one, you need to upgrade to a paid subscription, and that extra step filters out many half-committed daters and would-be scammers. And considering approximately one in six Boomers has fallen victim to an online romance scam, this built-in filter adds some serious peace of mind.

In the end, the Baby Boomers are just as susceptible to swipe fatigue as the rest of us, and they're actively looking for a more community-based approach to online dating. AFF is a great place to do that.

COntributer : Mashable https://ift.tt/RuHAljS

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Airlines waive change fees as nor'easter hits Northeast

noreply@blogger.com (mimisabreena) — Sat, 26 Sep 2026 16:47:17 +0000

A JetBlue airplane takes off from Boston Logan International Airport.

Tom Williams/CQ-Roll Call, Inc via Getty Images

Airlines are waiving change fees as a nor'easter bears down on the Northeast.
The airlines include American Airlines, Delta Air Lines, JetBlue Airways, and United Airlines.
Over 88,000 customers in the region had lost power as of Saturday morning.

Major airlines are letting customers rebook flights around the Northeast for free as a nor'easter threatens the region.

American Airlines, Delta Air Lines, JetBlue Airways, and United Airlines have issued travel advisories for passengers flying this weekend to, from, or through several airports in the area, including LaGuardia Airport in New York and Logan Airport in Boston.

Travelers will be able to change their flights to new dates as late as September 29 or 30, depending on the airline. Airports affected by the travel advisories span from Virginia to Maine.

The advisories come as a major Nor'easter storm is hitting the East Coast on Saturday. New York Gov. Kathy Hochul declared a state of emergency for portions of the state on Friday.

"The rain is underway, and while it's only a half an inch or so thus far, mark my words: Much more is coming," Hochul said at a press briefing Saturday morning.

By Saturday morning, over 88,000 customers in the region had lost power, according to PowerOutage.com, including nearly 26,000 in New York.

Over 250 flights to or from Boston Logan have been canceled as of Saturday morning.

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Ready for health tech's latest toys? Be prepared to pay out of pocket.

noreply@blogger.com (mimisabreena) — Fri, 25 Sep 2026 17:47:16 +0000

Hilary Brueck/BI

This post originally appeared in the Business Insider Today newsletter.
You can sign up for Business Insider's daily newsletter here.

Americans pursuing longevity just got another toy to try.

Neko Health, a tech-forward way to quickly check on your heart, skin, and body shape, has arrived stateside. After making waves in Stockholm and London, the startup created by Spotify cofounder Daniel Ek is planting its flag in the US in NYC's SoHo neighborhood.

The pitch is simple: a sleek, modern way to scan your entire body to spot cancer and heart disease signs, done in under an hour for the out-of-pocket cost of $499. (Insurance need not apply.)

But if you're interested, be patient. There are already 25,000 people on the waitlist. A second location is opening in Miami this fall.

So, is it worth it? Lucky for you, my colleague Hilary Brueck tried it out. While the scan definitely has its benefits, she said it's also not that differentiated from what you typically get at your annual physical.

Hilary is an expert at trying out new health tech trends. A blood test that says it tests for 50 cancers? Hilary tried it. Longevity guru Bryan Johnson's brain helmet? Hilary tried it. A popular blood test that the Rock and Zac Efron have touted? Hilary tried it.

And it's not just cutting-edge tech. Hilary also ran through exercises experts say can help slow aging. (She even showed you how to do them.)

Neko Health is an example of out-of-pocket health services gaining traction.

"Cash pay care is one of the biggest trends coming in American healthcare over the next decade," Zen Chu, the faculty director of MIT's healthcare ventures course, told Hilary.

Perhaps the best example of this is the full-body MRIs that scan your entire body to uncover hidden diseases.

Insurance won't cover it. But can you really put a price on peace of mind? (You can. It costs up to $2,500.)

There are plenty of success stories of MRIs sniffing out something nefarious, but there are also a lot of false alarms.

That might seem innocent enough — isn't it a good thing if it turns out everything is fine? — but you can burn a lot of time, money, and stress getting that answer.

On a much smaller scale, fitness trackers can take a similar toll. Your sleep score drops or your monthly VO2 Max dips and the next thing you know you're down a rabbit hole of Reddit threads chasing answers. (I'm definitely not speaking from experience.)

With so much information at our fingertips, choosing to not collect every data point about your health can be difficult. But if the goal is feeling better, and chasing scores and measurements does the opposite, what's the point?

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I tried Le Labo's city-exclusive fragrances and ranked them from worst to best. One left me tempted to splurge $398 on a bottle.

noreply@blogger.com (mimisabreena) — Thu, 24 Sep 2026 16:47:31 +0000

A sign outside a Le Labo store.

Smith Collection/Getty Images

Everyone loves Le Labo — from tech professionals to Brad Pitt.
If you shop online, sorry. Some of its scents are exclusively sold in boutiques around the world.
I tried five of the location fragrances and ranked them from worst to best.

I've never been to Beijing, Berlin, Los Angeles, Paris, or Tokyo, but I know what each place smells like. Or, at least, I know how Le Labo has attempted to bottle the essence of each iconic city.

The luxury fragrance brand has been making city-exclusive scents since its founding in 2006 by friends Fabrice Penot and Edouard Roschi.

The duo first honored New York, where the brand was founded, with the Tubereuse 40 fragrance that's meant to evoke "intensity, pureness, and bliss," like the city.

Since then, Le Labo has created 18 other city-inspired scents that you can typically only buy in person at boutiques around the world.

A Le Labo employee bottles the New York exclusive Tubereuse 41 scent.

Bloomberg/Getty Images

Each September, though, the brand sells these 19 fragrances on its website for anyone to buy — no travel required. As a newer fan of the brand, I knew I had to try a few for myself.

I purchased the $65 Discovery Kit, which comes with five samples of select city scents. It sold out quickly, but all 19 individual fragrances are still available, priced between $13 and $1,810 each, depending on the bottle size.

Here's how I'd rank each scent in the kit from worst to best. (And by the way, Business Insider purchased the kit on our own; the brand didn't know we'd review it ahead of time.)

I wouldn't wear Le Labo's Los Angeles scent again.

Musc 25, the Los Angeles-exclusive fragrance, from Le Labo.

Le Labo

The thought of Los Angeles brings to mind images of striking sunlight, Hollywood stars, and busy nightlife. So if I were to guess, a perfume inspired by the city would be bright, fresh, and magnetic.

Unfortunately, that's not how I would describe Musc 25. The fragrance initially smells sweet with hints of citrus and florals, but quickly turns musky. Eventually, it settles into a strong powder scent.

I do think the fragrance is versatile. It can smell sweet or sensual, depending on who wears it.

Unlike other Le Labo scents I've tried, though, it doesn't remain layered. After just a few moments on the skin, only the powder note sticks around — and it's not one I'm fond of.

The Beijing-inspired fragrance isn't for me, but I can see why others might like it.

Shiu 25, the Beijing-exclusive fragrance, from Le Labo.

Le Labo

Le Labo says on its website that Shiu 25 is an homage to "contemplative refuges for the self" in Beijing, and is meant to evoke balance and inner peace. I find this scent a little too strong to bring the latter.

The fragrance has deep notes of iris, frankincense, and Shiu wood, creating a vibrant scent that lingers for a long time. This scent is also dark and earthy, but also floral. I can see why others might love it.

Unfortunately, on my skin, this fragrance smelled a bit like pickle juice — an issue I also had with the fan-favorite Santal 33 scent. It's a disappointing chemistry phenomenon, but not Le Labo's fault.

Luckily, Shiu 25 smelled better the longer I wore it, even though it ultimately wasn't for me.

I really enjoy the Tokyo scent and wish it lasted longer on the skin.

Gaiac 10, the Tokyo-exclusive fragrance, from Le Labo.

Le Labo

When I first spritzed Gaiac 10 on my wrist, I questioned if any fragrance actually came out of the bottle. The scent is that subtle.

With a few more sprays, though, it built into a light, leafy, and slightly sweet fragrance that I liked. Best were the notes of cedar and frankincense that appeared as it settled into my skin.

As Le Labo says on its website, you won't "leave a perfuming trail from where you are to Hokkaido" when you wear this fragrance. It's something you'll only smell up close.

While I can mostly appreciate that, this scent did leave me wanting just a little more staying power.

Le Labo's Berlin fragrance is perfect for transitioning into fall.

Cedrat 37, the Berlin-exclusive fragrance, from Le Labo.

Le Labo

Cedrat 37 was the first city-exclusive scent I tried, and I loved it.

This fragrance is spicy but not sharp, and musky but not masculine. It also has a fresh, ginger edge that's deep and rich.

Le Labo describes it perfectly: "fresh, acidic, and with an addictive candied sweetness." I found myself repeatedly seeking whiffs of the scent because I enjoyed it that much.

It's the perfect fragrance to wear during the transition from summer to fall. I especially love that with only a few sprays, its scent lingered the entire day.

I could see myself wearing the Paris scent every day.

Vanille 44, the Paris-exclusive fragrance, from Le Labo.

Le Labo

As I've learned from other scents, the names of Le Labo perfumes shouldn't be taken at face value.

Vanille 44, for example, is not simply a vanilla perfume inspired by the city of light and love. Instead, this fragrance blends the classic gourmand with amber, wood, and citrus notes. To me, it smells romantic and nostalgic.

I'm also a fan of how it wears on the skin: it's long-lasting, but not overpowering. Each whiff is a sweet reminder of this small luxury I can wear.

I love the scent so much, I'm almost tempted to buy a full bottle, which costs $398. Maybe one day.

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Why I gave up on getting an H-1B visa

noreply@blogger.com (mimisabreena) — Wed, 23 Sep 2026 16:47:45 +0000

In September 2025, President Trump set in motion a change that would throw the H-1B visa application process into disarray. His proposed $100,000 fee on new H-1B petitions changed the immigration landscape for employers, employees, and visa hopefuls alike.

Indian national Shreya Mishra Reddy graduated from Duke University in 2022 with a master's in engineering management. She had set her sights on working and living in the US. But after learning that potential employers would have to pay a $100,000 fee to hire her, she pivoted.

Since last September, Business Insider has been interviewing people who have borne the brunt of the chaos, including those who have applied for visas and are debating whether to stay in the US. Others have opted to tap out of the system altogether.

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After months of teasing, the Beats 360 are finally here

noreply@blogger.com (mimisabreena) — Tue, 22 Sep 2026 16:26:46 +0000

We caught wind that a new pair of Beats over-ear headphones might be imminent when several World Cup stars stepped out wearing unrecognizable headphones from the brand in June. Then, there were the product filings and Amazon UK listings that teased out some more clues.

Now, the Beats 360 are finally here as of Sept. 22. The over-ear headphones are the first from the brand to feature customizable ear and headband cushions, and will retail for $349.99. Preorders for the headphones open immediately, with full availability following shortly after on Sept. 24.

The corresponding color of ear cups and cushions will be included with the headphones, but additional Beats 360 Cushion Kits will be available for $49.99. However, if you take advantage of the special intro offer, you can pick them up for just $9.99, knocking a whopping $40 — or 81% — off the price.

So what's new with these headphones? We break it down below.

Beats 360: Price and specs

Mix and match your favorite color combos. Credit: Beats

The Beats 360 cost $349.99, and come with the following basic specs:

Battery life: 32 hours per charge
Active noise cancellation: Yes
Microphones: Nine, with eight dedicated to ANC
IP rating: IPX4
Connection: Bluetooth 5.3, one-touch pairing for Apple and Google Fast Pair for Android users
Colors: Black, cloud, sky, pink

Beats 360: What's new

Beats last launched a pair of over-ear headphones in 2024: the Beats Studio Pro, which are Mashable's current favorite Beats headphones. The Beats 360 are an entirely separate product line with new features. Most notable are the interchangeable ear and headband cushions. Included with the headphones is a pair of the "Performance Knit" cushions in the corresponding color.

Users will also have the choice of purchasing an extra pair of Performance Knit cushions or UltraPlush cushions. The former features memory foam, wrapped in a diamond knit strand, while the latter is the same engineered leather found in the Beats Studio Pro and Solo 4. Performance Knit kits are available in black, cloud (white), pink, sky (light blue), navy, and volt (bright green). The UltraPlush cushions come in cloud and black.

Alongside cosmetic changes, these headphones are the first over-ear model from Beats to feature an IPX4 sweat and resistance rating, making them equipped to stand up to workouts (which they should, based on the World Cup rollout). Unlike the Studio Pro, these headphones feature a fold-flat design, so they don't get quite as compact.

Noise cancellation-wise, Beats claims the ANC on these headphones is 1.75 times that of the Beats Studio Pro. At $349.99, they have the same launch price as the Pros (which will now be available for $299.99).

Beats 360: Where to buy

The Beats 360 are available on Apple's website and additional retailers for $349.99. The cushion kits are available in Performance Knit and UltraPlush for $49.99, with a special introductory price of $9.99.

Beats 360

$349.99 at Amazon

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The first 5 Googlebook laptops are here, with an OS that blends Android and Gemini

noreply@blogger.com (mimisabreena) — Mon, 21 Sep 2026 16:26:13 +0000

For decades, laptop shoppers have really only had two choices: Mac or PC? Now, there's a third option: the Googlebook.

Starting today, the first five Googlebook devices are now available for preorder (they officially launch on Oct. 4), with Acer, Asus, Dell, HP, and Lenovo each launching a new device.

Earlier this year, Google announced the imminent arrival of Googlebooks, a new generation of premium AI laptops running on an entirely new operating system, which blends elements of Android, ChromeOS, and Gemini. (A Google spokesperson confirmed the new operating system is called Googlebook OS.)

Unlike Chromebooks, which are generally cheaper, stripped-down laptops, the new Googlebook devices feature a baseline 16GB of RAM, are made with premium materials such as aluminum and magnesium, and feature much more impressive chipsets. They're also priced more like MacBooks than Chromebooks. All the devices are ultra-thin and lightweight, and except for the Dell, they all come with OLED displays.

Acer Googlebook 14 (Intel Core Ultra 3 Panther Lake, 16GB RAM, 256GB SSD) — Starting at $899
ASUS Googlebook 14 (Intel Core Ultra 3 Panther Lake, 16GB RAM, 256GB SSD) — Starting at $1,299
Dell XPS Googlebook (Qualcomm Snapdragon X Elite, 16GB RAM, 512GB SSD) — Starting at $1,199
HP Googlebook 14 (Qualcomm Snapdragon X Elite, 16GB RAM, 256GB SSD) — Starting at $1,299
Lenovo Googlebook 15 (Intel Core Ultra 3 Panther Lake, 16GB RAM, 256GB SSD) — Starting at $1,299

First, the MacBook Neo, and now the Googlebook. It's not a good time to be a Windows laptop.

What is a Googlebook?

The Googlebook home screen experience. Credit: Joseph Maldonado / Mashable

If you weren't following along when Google announced Googlebooks at Google I/O earlier this year, we're here for you. The idea is similar to Chromebooks, in that Google makes the operating system and software, while hardware partners make the devices themselves.

But the similarities end there. Googlebooks are more powerful on both the hardware and software level, and many analysts have referred to them as Google's answer to MacBooks. Thanks to a brand-new operating system that blends Android Gemini, users can cast Android apps on their laptops, search all of their files in one place, and use Gemini to perform agentic tasks across devices.

Google says it's "reinventing the laptop" with the Googlebook, and to attract users, the new devices come with one year of Google AI Pro for free, alongside 10 years of promised update support to keep them viable for a long time.

The new operating system is like Android for desktop

The Create My Widget tool. Credit: Google

Google has been not-so-secretly working on an Android-based desktop operating system for years, under the rumored code name AluminiumOS.

The OS integrates Gemini into just about every aspect of the software, while also letting you pair your laptop with your Android phone.

Some of the major new features include:

Magic Pointer: A special mouse cursor feature that uses Gemini to understand on-screen context and act upon it. Just shake the cursor, and a list of contextual actions will pop up on the screen.
Cast your apps: After you pair your phone, you can cast your apps and use them on the laptop screen.
Create My Widget: Exactly what it sounds like. Simply describe the widget you want, and Gemini will create it and add it to your desktop homescreen.
Rambler: Automatically transcribes your speech, but removes all the "Ums" and "ahs" and adds proper punctuation as it does
Universal file search: When you search for files on your Googlebook, you can instantly access the files on your phone as well. If you edit a file on your phone, it instantly updates on your laptop, and vice versa.

Oh, and before you ask: This does not mean Chromebooks are imminently going away. They're popular enough and different enough that brands can and will keep making them, at least for the time being. But Googlebooks seem to be the priority of the future for Google's laptop business.

Where can you buy Googlebooks?

The new Lenovo Googlebook has a 2.8K OLED touchscreen display. Credit: Joseph Maldonado / Mashable

The Googlebooks are available for preorder starting today and ship Oct. 4 in the United States, and Oct. 5 in Canada, the UK, Ireland, France, Germany, and Australia. You can buy Googlebooks at the Google Store, Best Buy, and other retailers.

Googlebooks hardware specs

Want to learn more about the five new Googlebooks coming from Acer, Asus, Dell, HP, and Lenovo? Let's dive into the details.

HP

HP's Googlebook in full force. Credit: Joseph Maldonado / Mashable

The HP Googlebook 14 is a 14-inch clamshell laptop with an OLED touch display. It starts at $1,299, and the specs are as follows:

Qualcomm Snapdragon X1 Elite processor
16GB RAM, 256GB starting storage
14-inch 2.8K OLED touch display with 500 nits peak brightness
Haptic touchpad with fingerprint sensor
2.7 pounds
All-aluminum build

HP Googlebook 14 (Snapdragon X Elite, 16GB RAM, 512GB SSD)

$1,299 at Best Buy

Dell

Dell's Googlebook in action. Credit: Joseph Maldonado / Mashable

The XPS Googlebook is a 13-inch clamshell device with a touch display. It starts at $1,199. Here are the specs:

Qualcomm Snapdragon X Elite processor
16GB RAM, 512GB starting storage
13-inch 2.5K display with 500 nits peak brightness
Haptic touchpad with fingerprint sensor and face authentication
2.5 pounds
Machined aluminum chassis

Dell XPS Googlebook (Snapdragon X Elite, 16GB RAM, 512GB SSD)

$999 at Best Buy

Lenovo

Love an HDMI port on a laptop. Credit: Joseph Maldonado / Mashable

The Lenovo Googlebook 15 is a little bigger than the rest. It's a 15.3-inch clamshell with an OLED touch display, starting at $1,299.

Intel Core Ultra 3 (Panther Lake) processor
16GB RAM, 256GB starting storage
15.3-inch 2.8K OLED display with touch support
Dolby Atmos support
Haptic touchpad with fingerprint sensor and face authentication
2.68 pounds
Magnesium-alloy and carbon fiber build

Lenovo Googlebook 15 (Intel Core Ultra 5 325, 16GB RAM, 512GB SSD)

$1,099 at Best Buy

Acer

The one convertible of the bunch. Credit: Joseph Maldonado / Mashable

Acer's Googlebook 14 is by far the cheapest of the bunch. It's a 14-inch convertible laptop, and it starts at $899. The specs are:

Intel Core Ultra 3 (Panther Lake) processor
16GB RAM, 256GB starting storage
14-inch 2.8K OLED touch display with 500 nits peak brightness
Fingerprint sensor
2.7 pounds
Aluminum and magnesium chassis

Acer Googlebook 14 (Intel Core Ultra 5 325, 16GB RAM, 512GB SSD)

$899 at Best Buy

Asus

There's the Asus one. Credit: Asus

Lastly, the Asus Googlebook 14 is the lightest of the bunch. It's a clamshell laptop that starts at $1,299, and the specs look like this:

Intel Core Ultra 3 (Panther Lake) processor
16GB RAM, 256GB starting storage
14-inch 3K OLED touch display with 500 nits peak brightness
Haptic touchpad with fingerprint sensor
2.2 pounds
Aluminum and magnesium chassis

Asus Googlebook 14 (Intel Core Ultra 5 325, 16GB RAM, 512GB SSD)

$1,299 at Best Buy

As with Chromebooks, expect there to be a lot more of these going forward. It'll be fascinating to see how much the Googlebook brand takes precedence over the Chromebook brand in the near and far future.

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AI actress Tilly Norwood bugs out, speaks Cantonese in Piers Morgan interview

noreply@blogger.com (mimisabreena) — Sun, 20 Sep 2026 17:26:28 +0000

Cantonese is spoken by more than 80 million people on Earth, and also evidently by one nonexistent actress who lives inside the computer.

The southeastern Chinese dialect made a surprise appearance on Piers Morgan Uncensored, a talk show hosted by British TV personality Piers Morgan. Morgan was "interviewing" Tilly Norwood, an AI-generated actress who has become more or less synonymous with AI-generated performers over the past year or so.

During the interview, after being asked a question by very-much-real actor Tom Conti, Norwood glitched out mid-sentence and switched from English to Cantonese.

This Tweet is currently unavailable. It might be loading or has been removed.

After the brief bit of Cantonese (which I cannot personally translate for you), Morgan asked the AI what went wrong, and the AI offered a response in the correct language.

"It seems I had a little hiccup there … sometimes my wires get a bit crossed," the AI program said. "That was a bit of a curveball even for me. It’s usually a pretty smooth ride, but sometimes these things happen."

Norwood was created by a production group called Particle6. The co-founder of Particle6, Eline van der Velden, gave something of an explanation to Deadline.

"Tilly can be a bit of a show-off — I’m guessing she just wanted to show her language skills as most of her interviews to date have been in English," van der Velden said. "She is autonomous after all."

Perhaps they should reconsider the autonomous part.

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A former Siemens CEO thought he was investing $2.5 million in Deepak Chopra’s app. Prosecutors say it was fraud.

noreply@blogger.com (mimisabreena) — Sun, 20 Sep 2026 16:47:23 +0000

Federal prosecutors say Klaus Kleinfeld was defrauded of nearly $2 million.

Brendan Smialowski/Getty Images

Prosecutors say a startup co-founder bilked former Siemens CEO Klaus Kleinfeld of nearly $2 million.
Kleinfeld thought he was investing in Deepak Chopra's wellness and meditation app.
Chopra's company, Chopra Global, no longer has any relationship with the startup, his lawyer said.

In 2023, a wellness entrepreneur pitched Klaus Kleinfeld, the former CEO of Siemens and Alcoa, on an opportunity to invest in Deepak Chopra's meditation app.

Kleinfeld invested $2.5 million. Now federal prosecutors say the entrepreneur, Wanja Oberhof, embezzled most of that money, using it for personal expenses including back rent on his nearly $20,000-per-month Manhattan penthouse.

In the criminal complaint against Oberhof filed in the US District Court for the Southern District of New York, the investor is identified as "Victim-1." A spokesperson for Kleinfeld confirmed that he was the investor.

Oberhof co-founded the Healing Company with his wife, Anabel Oelmann, a former model and owner of a CBD oil company, with the aim of acquiring a stable of wellness brands. Chopra, the author, physician, and wellness guru, became the Healing Company's chief scientific advisor in 2022. The startup in March 2023 struck a deal with Chopra's company, Chopra Global, to acquire Chopra's consumer product line, including a detox kit and body oils; the Chopra meditation and wellbeing app; and licensed Chopra health retreats at resorts and spas, corporate filings show.

Chopra Global terminated its deal with the Healing Company in July 2024, and no longer has any relationship with the Healing Company or its affiliates, an attorney for Chopra and his company told Business Insider.

Deepak Chopra's company ended its deal with the Healing Company in 2024.

Dave Benett/Getty Images for Compassionate Films

According to the criminal complaint, the Healing Company borrowed about $1.6 million against its line of credit for a March 2023 deal with an author and alternative medicine advocate. The details of the transaction match details of the Chopra deal disclosed in the Healing Company's corporate filings.

The following account is based on the criminal complaint:

Oberhof and Kleinfeld, both Germans, had met in Germany through a mutual friend. When they reconnected in New York in 2023, Kleinfeld was interested in the startup's newly acquired meditation app. Early the following year, the Healing Company defaulted on its credit line. Oberhof and Kleinfeld discussed moving the author's app and other assets to a new entity, in which Kleinfeld would invest. Kleinfeld understood from Oberhof that Oberhof could only move the assets if Oberhof paid back the loan against the line of credit. They agreed that $1 million of Kleinfeld's $2.5 million investment would be used to pay back the lender.

Instead of paying back the lender, Oberhof took most of the money for himself, moving more than $1.8 million of it to a German bank account, according to the complaint.

An attorney for Oberhof declined to comment.

Sources close to Kleinfeld say that his lawyers approached US authorities with evidence of the alleged fraud a few weeks ago. Officials were already building a case, the sources said.

Oberhof was charged with one count of wire fraud and made an initial appearance in Manhattan federal court on Monday. He hasn't yet entered a plea. Oberhof is being held at Metropolitan Detention Center, the federal jail in Brooklyn that also houses Venezuela's former president Nicolás Maduro.

Herbert Bauernebel contributed reporting.

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