Shopping

Cannot start the car

noreply@blogger.com (Sherry Go Sharing) — Mon, 07 Apr 2025 14:52:00 +0000

This afternoon I suppose to go fetch my son from school, then I cannot start the car. On Feb also the same and have changed the car battery in the month of Feb. Then today same sound again and cannot starts the car at all. Not sure what's wrong and tomorrow only the repair guy will comes to check in the morning. Last time he was the one that helped changing the car battery.

I also need to find a weekend to get the aircon car for flush. Not yet know when as got to plan it. Tomorrow also the koko school has starts so need to send food to son's school guardhouse so he can picked up the food from there. He had take part in Red Cresent as previous year, supposed school had given him Police Cadet but then I have bought the uniform of Red Cresent so it is better to stick with it. School teacher said is ok to change, I hope he takes part in the school's Red Cresent marching as well.

During my smk life at Kuching High school, I have to go for marching always. I only didn't make it for the big day because my dad had booked the flight ticket back to Selangor. He never told me about it and I didn't get the chance to tell the school. There was once I told the school about it and they weren't happy as they need to arrange again about the marching spots.

East Coast and East Malaysian MSMEs Thrive with Enhanced Logistics Solutions

noreply@blogger.com (Sherry Go Sharing) — Fri, 25 Oct 2024 05:32:00 +0000

Robust logistics programmes and networks connect entrepreneurs to new markets nationwide

KUALA LUMPUR, 8 October 2024 – As Malaysia’s e-commerce landscape continues to thrive, Shopee is helping sellers from the East Coast (EC) and East Malaysia (EM) connect with customers across the country. With 9 out of 10 Malaysians preferring online shopping over traditional retail, and more than half having adopted it permanently, Shopee is helping overcome geographical challenges by providing rural sellers with direct access to millions of buyers.

This shift is especially critical for sellers in EC and EM, where 30% of the population resides but logistical challenges previously hindered growth. In 2023, experts estimated that Malaysia’s e-commerce market would grow by 7% annually, reaching RM1.9 trillion by 2027 from RM1.4 trillion in 2023. This surge highlights the rising need for efficient logistics, especially in connecting rural sellers from the East Coast and East Malaysia with buyers in major urban areas.

"Shopee is committed to empowering sellers from all corners of Malaysia. For sellers on the East Coast and East Malaysia, where geography may play a role in limiting their growth, we have cut delivery times significantly by working with top logistics partners. This allows our sellers to expand their reach and tap new markets in areas like Klang Valley faster than ever,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.

Creating opportunities for business growth and family support

For many sellers, Shopee is more than just a platform for expanding their business – it is a lifeline that has reshaped their lives. Siti Nur Nazifa Mazlan, a seller from Kota Bharu, Kelantan, turned to Shopee during a challenging time after losing her parents. As the sole provider for her younger siblings, her income through her online business, CT Naz Empire Solution, has allowed her to support her family while building a thriving business.

"Shopee has given me the opportunity to support my siblings without leaving home. I can take care of them while building my business. It’s been life-changing,” Siti expressed.

What started as a necessity quickly grew into a success story. With Shopee’s easy-to-use platform, CT Naz Empire Solution now serves customers from all over Malaysia. Beyond financial security, Shopee has empowered her to grow as an entrepreneur. "I have learned so much – from taking better product photos to improving my listings and sales," she added. Her journey has inspired friends and family, many of whom are considering starting their own Shopee stores.

Faster deliveries and broader reach through enhanced logistics

Shopee’s enhanced logistics capabilities have been pivotal in driving seller success outside of Klang Valley. By partnering with local logistics providers, Shopee has significantly strengthened delivery services across Malaysia. These collaborations have improved the overall user experience with faster, more reliable, and efficient deliveries. Now, Klang Valley buyers can expect their parcels to arrive from the East Coast in two days or less, and from East Malaysia between three to four days after the sellers have shipped their order.

This enhanced efficiency has enabled sellers like Muhammad Faizz, the owner of Keropok Mfaizz in Besut, Terengganu, to reach a broader customer base and scale his business. "Thanks to Shopee, our keropok lekor is now reaching customers in Selangor and Johor, something we never thought possible. With this expanded reach, I’ve been able to build my own home and provide jobs for 25 local workers," said Muhammad Faizz.

Since joining Shopee, Faizz has fulfilled over 100,000 orders, with an average of 100 orders daily. Shopee’s logistics network, backed by local partnerships, has enabled Faizz to handle larger volumes while ensuring timely deliveries nationwide. "Shopee has given me financial stability that I couldn’t achieve relying only on local customers. Now, our business is thriving as we deliver across the country," Faizz added.

Puan Hamidah, owner of Sarawak Online Store, shared a similar story of growth. With 70% of her orders coming from West Malaysia, Shopee’s logistics network has allowed her to expand far beyond her local market. On peak occasions like Teacher’s Day, Hamidah’s business generates up to RM40,000 in sales, most of which come from customers in West Malaysia.

"Before Shopee, my business was confined to Sarawak. Now, I reach customers nationwide, and Shopee ensures my products arrive quickly, even during high-demand periods," Hamidah said. Thanks to this business growth, she has been able to employ three permanent staff members, including single mothers and orphans from the local communities of Kota Samarahan in Sarawak.

Her journey from a home-based business to a small production area located three hours from her home has been made possible through Shopee’s logistics support. "Shopee’s platform allowed me to grow my business beyond my home, enabling me to meet the growing demand across the country," Hamidah added.

As Malaysia’s leading e-commerce platform, Shopee continues to innovate and collaborate with key logistics partners to ensure faster, more reliable deliveries for both sellers and buyers across the nation. With its On-Time Guarantee, Shopee promises timely deliveries and offers compensation for delays, ensuring a seamless shopping experience. From enabling rural sellers to reach new markets to transforming local businesses into nationwide success stories, Shopee remains committed to driving economic growth and creating opportunities for all Malaysians, no matter where they are.

This year, with the bolstered logistics network and On-Time Guarantee, Shopee is poised to deliver exceptional value to consumers while providing sellers with the logistical support they need to thrive in an increasingly competitive market.

Learn more about Shopee’s On-Time Guarantee feature at https://shopee.com.my/m/on-time-guarantee.

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About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.

Celebrating Merdeka: Malaysians Rally Behind Local Businesses

noreply@blogger.com (Sherry Go Sharing) — Fri, 30 Aug 2024 11:58:00 +0000

98% believe in the power of shopping locally to uplift underserved communities

KUALA LUMPUR, 28 August 2024 - Ahead of the nation’s 67th National Day, Shopee’s ‘Sayangi Malaysia, Jom Rai Lokal 2024’ study reveals a remarkable trend: Malaysians are rallying behind local businesses like never before. 98% of respondents agree that shopping local strengthens and uplifts underserved communities, highlighting a growing sense of national pride and solidarity among consumers.

The ‘Sayangi Malaysia, Jom Rai Lokal 2024’ study gathered insights from a diverse group of 2,000 Malaysian shoppers, showing that 15 times more Malaysians prefer to support local entrepreneurs than international brands, reflecting a strong commitment to supporting homegrown brands and sellers. By choosing local products and services, consumers endorse the quality and authenticity of Malaysian goods and contribute to job creation and economic stability. This trend strengthens the local economy, fosters community solidarity and is a powerful force in driving the nation’s growth.

“Supporting local businesses goes beyond just making a purchase; it is an investment in our community and the future of our economy,” said Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia. “As we celebrate Merdeka, we are deeply inspired by how Malaysians unite to uplift local enterprises. By supporting local products and services, we are celebrating our heritage and strengthening the fabric of our society, ensuring that our economy thrives and that our communities continue to prosper.”

This sentiment is further reinforced by Malaysians' confidence in local sellers, with 9 in 10 expressing trust in their ability to fulfil orders and address their questions effectively. This high level of trust underscores reliability, quality service, and excellent customer support provided by local businesses, strengthening the bond between consumers and homegrown brands. It also highlights that the preference for local products isn't just about supporting the economy; it's driven by a genuine belief in the capability and excellence of local entrepreneurs.

The survey also highlights another aspect of shopping local: 70% of Malaysians show unwavering support for women and rural sellers, underscoring the importance of inclusivity in the local economy. This commitment reflects a broader desire to empower underrepresented communities, ensuring they are supported and able to grow economically. By prioritising these sellers, Malaysians contribute to local development and foster a more inclusive marketplace.

Furthermore, when asked about the influence of product origin on their purchase decisions, 8 in 10 respondents shared that they preferred shopping Made-in-Malaysia products, highlighting their appreciation for product origin and demonstrating a strong desire to uplift local communities. This preference also underscores a growing recognition of urban and rural sellers' unique value to the marketplace and a commitment to ensuring that economic opportunities are distributed more evenly across the country. By supporting local businesses, Malaysians celebrate the diversity of local products and actively contribute to the development and sustainability of these vital communities.

Shopee has also taken significant steps to support local sellers, ensuring they can focus on selling their products without worry. Features such as Cash On Delivery, On-Time Guarantee, and a 15-Day Free Returns policy make it easier for consumers to shop confidently with sellers. In fact, 85% of respondents indicated they are more likely to support local sellers if such features are available, showcasing the importance of convenience and reliability in the online shopping experience.

“We are glad shoppers are responding positively to the new features, highlighting the crucial role convenience and trust play in the online shopping experience. It is heartwarming to see Malaysians take pride in their local businesses and consciously support those who contribute to the vibrancy and diversity of the nation’s economy. As we approach National Day, this collective effort becomes even more meaningful, reminding us that by choosing to shop local, we not only strengthen our communities but also honour the spirit of independence and unity that this day represents, ensuring a brighter future for all.” Tan added.

Empowering MSMEs: How Seller Communities Propel E-commerce Success in Malaysia

noreply@blogger.com (Sherry Go Sharing) — Thu, 15 Aug 2024 05:16:00 +0000

After nine years of searching for his true calling and facing several failed ventures, business owner Zaid finally discovered his passion for crafting scented candles. In 2019, he launched Lampu Cherita, a homemade scented candle store. However, his excitement soon turned to frustration as he grappled with the complexities of e-commerce and the challenges of being a novice seller. Determined to make his mark, Zaid turned to Shopee for the support and knowledge he needed.

Through the e-commerce marketplace, Zaid gained access to free online training classes that empowered him with essential skills and knowledge to transform his business. The curriculum covered vital areas such as sales, marketing, and operations, offering practical strategies for driving traffic, boosting conversions, and managing inventory.

Beyond these courses, Zaid’s know-how deepened thanks to a group of certified trainers and successful sellers who shared their invaluable insights whom he met as part of the Shopee Xperts programme. Their guidance was a game-changer, enabling Zaid to apply best practices and maximise the platform's tools more effectively. With actionable advice from these seasoned professionals, Zaid made impactful improvements to his business operations, leading to tangible results and setting Lampu Cherita on a path to success.

As Zaid immersed himself in the ShopeeUni Facebook Group, a vibrant community of sellers, he also found an invaluable support network. The group became his go-to source for inspiration and advice, helping him stay ahead of industry trends and tackle challenges with fresh perspectives. The group's collaborative environment was a critical factor in his growth and success.

However, Zaid’s journey was not without its trials. In 2021, a catastrophic flood struck, causing RM100,000 in damages to his home-based business. Yet, in the face of this adversity, the Shopee community’s response was nothing short of extraordinary. Sellers and customers rallied around him, offering crucial support and helping with the cleanup of his damaged space. “Their help during my toughest times lifted a heavy burden and reminded me of the incredible bond we’ve formed. This experience deepened my gratitude and commitment to giving back,” Zaid recalls.

This outpouring of solidarity and generosity demonstrated the profound strength and unity of the e-commerce community, fueling Zaid’s resolve to rebuild and continue his journey. Driven by gratitude and armed with the knowledge he had gained, Zaid stepped into a new role as a mentor. He actively participated in the ShopeeUni Facebook Group, sharing motivational messages, practical tips, and advice on leveraging Shopee’s tools. His insights into marketing strategies, customer engagement, and product optimization quickly earned him respect within the community.

"Having faced the challenges of running a business myself, I’m deeply grateful for the support I received. I now find great fulfilment in helping others achieve success with the same guidance and encouragement that once lifted me. Supporting my community is my way of paying it forward and helping others thrive as I have," said Zaid.

In 2022, Zaid’s contributions were officially recognized when he was selected as one of the 17 Shopee Bintang members. This honour marked his transition from a successful seller to a mentor within the Shopee Bintang Komuniti Program. Zaid engaged with fellow sellers through both online and offline events, sharing his expertise during monthly Facebook Live sessions. He emphasised the importance of continuous learning, adapting to new trends, and the value of Shopee Xperts and Shopee University’s resources.

Zaid’s story is a testament to the transformative power of community support and continuous learning in the world of e-commerce. Through Shopee’s resources and the unwavering support of fellow sellers, he turned his initial struggles into a thriving business and a platform for helping others succeed.

Supporting Local Through Strategic Partnerships

For Shopee, driving Malaysia’s digital economy is about more than just providing tools and fostering a dynamic seller community; it’s about forging impactful partnerships that amplify support for local MSMEs. Recognising that collaborative efforts with government agencies and key stakeholders are crucial, Shopee enhances its role in empowering sellers through strategic partnerships with government agencies.

Programs like Pupuk@Shopee, in collaboration with the Malaysian Communications & Multimedia Commission (MCMC), aim to train and empower rural eCommerce sellers via Shopee University classes held at MCMC’s rural internet centres. These classes have driven RM55 million in sales for 29,000 local sellers, boosting their average daily earnings by 22% year-on-year. Additionally, under the OKU Celik Digital Program in collaboration with the Ministry of Communications, 500 National OKU sellers were able to learn how to navigate the digital marketplace via training sessions conducted by Shopee.

“At Shopee, our commitment goes beyond providing tools. We believe in nurturing a thriving community to help our local sellers succeed in the digital age. We strive to unleash their full potential and propel Malaysia's digital economy by providing vital resources to MSMEs and building a robust seller community. Working together, we can make a lasting impact and bolster the growth of our entrepreneurs.” says Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.

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About Shopee

Dive into Non-Stop Deals and Entertainment at 8.8 Shopee Live Festival

noreply@blogger.com (Sherry Go Sharing) — Mon, 05 Aug 2024 02:47:00 +0000

KUALA LUMPUR, 30 JULY 2024 - From now until 11 August, dive into a shopping extravaganza with the lowest prices, fantastic deals, and non-stop entertainment on Shopee Live! Shopee is all about making your shopping experience smooth and enjoyable, with some amazing features just for you.

Changed your mind on the items purchased? No problem! With Shopee’s 15 Days Free Returns policy, you can return items easily with no questions asked*. Whether it’s a change in preference or any other reason, Shopee got you covered. Plus, we know how important timely deliveries are, so if your order arrives late, you’ll be compensated with a RM5 voucher through Shopee’s On-Time Guarantee program. Shop more without worries and enjoy a reliable delivery service.

Why You’ll Love the 8.8 Shopee Live Festival

Free Shipping with No Minimum Spend

Say goodbye to shipping fees! During the 8.8 Shopee Live Festival, you can enjoy free shipping on all your purchases with no minimum spend required, every day! And that's not all! For the whole month of August, you can enjoy shopping for your favourite Fashion & Beauty products with Free Shipping Vouchers, refreshed daily at 12PM. Just grab your vouchers and start shopping to your heart’s content!

Up to 70% Off on Shopee Live

Yes, you read that right! Get up to 70% off on your favourite brands and sellers every time you shop via Shopee Live, all day, everyday. Discover new finds and save big while enjoying livestreams filled with excitement and fun. On 8 August, experience even more vouchers available for grabs, making it the perfect time to save big!

SPayLater with 0% Fees Up To 3 Months

Want to buy now and pay later? Enjoy SPayLater with zero interest fees for up to three months. New users can grab a special RM20 off with no minimum spend, while existing users can enjoy RM20 off with a minimum spend of RM130. These special SPayLater vouchers are only available on 8.8, so you can shop more and worry less!

Enjoy Highly Discounted Items and Exciting Deals

Enjoy massive discounts of up to 80% on your favourite items from July 26 to August 11. Get a head start with 8.8 Kick-Off Deals and score extra savings with All Day Vouchers from July 26 to August 7. From August 1-8, experience incredible deals on Shopee Live featuring the lowest prices and limited edition items starting at 8 PM on August 7. Score highly discounted Knockout Deals priced at just RM8 and RM88. Maximise your savings by using 8.8 Vouchers and stacking them with free shipping vouchers. From August 9-11, mark your calendar for the after-party and enjoy extended discounts.

Join the Fun with Special Events

8.8 Shopee Live BATTLE: Win RM1,000 Cash and Baseus Products

Join the Shopee Live Gameshow sponsored by Baseus happening daily at 8 PM from 1 August. This exciting gameshow features a sales session with competitive prices and a gameshow session with guest celebrities. Viewers can vote for their favourite team and win Shopee Coins. Additionally, one lucky caller will win RM1,000 in cash and Baseus products by answering a question related to the 8.8 campaign. Watch the 8 PM 8.8 Shopee Live BATTLE! Gameshow on Shopee Live starting from 5-7 August for your chance to piece together voucher codes and win exclusive vouchers up to RM50 off to use on 8 August!

Extra Fun with Shopee Video

Enjoy engaging bite-sized videos from content creators on Shopee Video. Watch videos, claim Shopee Coins, and take advantage of 80% off vouchers with no minimum spend for purchases via Shopee Video.

The 8.8 Shopee Live Festival offers unbeatable deals, free shipping on all orders, and exciting features like SPayLater 0% Fees Up To 3 Months. Join the fun with the 8.8 Shopee Live BATTLE! Shop with confidence and enjoy great savings from now until 11 August on Shopee Live!

Visit https://shopee.com.my/m/8-8 now!

-END-

About Shopee

Interactive Shopping Experiences Power MSME Success

noreply@blogger.com (Sherry Go Sharing) — Thu, 25 Jul 2024 00:04:00 +0000

The digital commerce landscape is evolving, where we see a huge shift in customer buying behaviour, particularly among Gen Z. Interactivity is at the forefront, reshaping the customer experience with livestreaming and shoppable videos leading the charge into a new era of dynamic shopping.

So, how has video changed the online shopping experience? And does it really have business potential for today’s micro, small and medium-sized enterprises (MSMEs)?

According to Kantar’s latest research commissioned by Shopee, The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era, nearly 70% of Gen Zs in Southeast Asia consider e-commerce platforms the starting point for their shopping journey. They rely on these platforms to research their purchases, including watching product demonstration videos. Livestreams offer the ideal touchpoint for discerning shoppers by allowing sellers to conduct in-depth walkthroughs of how items work while addressing buyers’ questions in real-time.

The study also showed that eight in ten respondents said they seek engaging and entertaining experiences while shopping, further reinforcing the role of video content in their buying journey. This opens an excellent opportunity for MSMEs to showcase their creativity for a more interactive shopping experience while deepening their relationship with their customers.

Sambal Success with Round-the-Clock Livestreaming

Syukor Majid, owner of Kedai Abang Syukor, began his business journey by manufacturing and selling pre-mixed beverages and other products through traditional channels. After moving online in 2015, he needed a way to reach a wider audience and boost sales for his newly launched sambal line in 2023. Aware of the challenges in promoting perishable products, Syukor turned to livestreaming on Shopee, creatively differentiating his new line from the many other brands in the market.

His secret weapon? A revolutionary 24/7 live approach. This wasn't just about product demos; it was about constant customer availability, mimicking the convenience of your favourite pasar malam that stays open late. Unlike competitors with limited hours, Syukor was always "on" and ready to answer questions and chat with viewers. Syukor's engaging personality shone through the screen, fostering a loyal community through humour and real-time interaction. The result is a captivating and memorable livestream experience that translated into commercial success.

"Embracing a 24/7 livestream strategy has allowed us to connect with customers anytime," he says. "With Shopee's extensive reach and user-friendly interface, we’ve transformed our sambal line's visibility and sales.”

As a result of impressive sales and interest from buyers, Syukor grew his team to include seven hosts to help manage the demand and continue delivering high-quality content. Syukor became one of Shopee Live's top sellers, logging an impressive 155 hours of airtime per week. Over the first three months on Shopee Live, he made over RM 1 million, and his participation in Shopee’s double-digit sales campaigns achieved a 600% increase in sales thanks to strategic discounts and Shopee Live vouchers.

Recently, he sold over 60,000 packs of ready-to-eat dendeng during Hari Raya Aidilfitri, thanks to the support of his 300,000 loyal Shopee followers. By leveraging Shopee’s robust ecosystem, Syukor's products have also gained international exposure, reaching customers in neighbouring countries like Singapore. Encouraged by these results, he plans to open additional Shopee Live accounts to meet rising customer demands as he explores venturing into non-food products.

Livestreaming Transformed Sleepwear to Everyday Fashion

Bella Hazaha, a fashion entrepreneur from Terengganu, dreamt of shattering sleepwear stereotypes. Her vision? Cosy pyjamas that transitioned seamlessly from the bedroom to everyday wear, all while staying trendy, modest, and affordable. But reaching her audience with static images proved difficult. "Gone are the days of niche social media advertising," says Bella. She needed a platform that captured the essence of her brand: a space for real-time interaction and product demonstration.

Livestreaming became Bella's game-changer. "Shopee Live allows me to connect directly with customers. Live sessions transformed how customers experienced the brand. Viewers could see how pajamas transitioned into stylish outfits, ask questions in real-time, and enjoy a seamless checkout process,” she explains. Bella's approach went beyond product display. She handpicked and trained a team of eight lively hosts, turning them into brand ambassadors. These hosts fostered a genuine connection with viewers, ensuring every comment was addressed and a sense of community thrived.

Bella Hazaha Pyjamas skyrocketed to become a top seller on Shopee Live, exceeding 1,000 daily sales. The brand's success transcended the digital world, allowing Bella to open a physical office and warehouse to meet the booming demand. Shopee Live wasn't just a sales platform; it was the launchpad for Bella Hazaha's innovative take on sleepwear, transforming a bold idea into a thriving business.

Recently, Bella Hazaha Pyjamas began venturing into Shopee Video, seeing it as a tool to help promote her brand and increase visibility to her target audience. "It's fun to upload videos," she says, noting that while the initial results were more about engagement, she started seeing conversions shortly after.

Small Electronic Store 900% Growth Journey with Livestreaming

In 2020, Lee Chin Sun launched his dream: Allblue5367, a store brimming with cool electronics and gadgets. But starting small, with a warehouse the size of a studio apartment and just a handful of daily orders, Lee faced a challenge – how to grab attention in the vast online world? Text descriptions just weren't cutting it, especially for the tech-savvy Gen Z crowd.

Then, in 2023, Lee discovered a game-changer: Shopee's built-in livestreaming feature. This wasn't limited to showing off products. Lee turned his live streams into engaging demos, letting viewers see exactly how his gadgets worked and answering their questions on the spot. He even took feedback to heart, highlighting his top-notch after-sales service live, something viewers really cared about.

Lee's dedication paid off in a big way. Not only did his Shopee followers jump by 20%, but Allblue5367 snagged the prestigious title of "Shopee Super Seller Awards 2023: Super Electronic Livestream Seller" – all thanks to public votes! But Lee knew it wasn't just about the numbers. He kept viewers glued to their screens with creative content that provided entertainment beyond shopping. He offered sneak peeks into the warehouse, showed viewers how he brainstormed with his team, and even broadcasted live while on vacation - talk about dedication!

By 2024, Allblue5367's monthly sales was at a mind-blowing 900% compared to 2020, reaching a whopping RM1 million. Their warehouse had also grown to a massive 33,000 square feet.

Building on the Shopee Live success of Allblue5367, Lee intends to continue the shop’s e-commerce journey: "Our trust in Shopee's sales channel and the phenomenal success of Shopee Live excites us to explore their new feature, Shopee Video. It is a natural continuation of our growth strategy. Live streams have been fantastic for real-time engagement, and Shopee Video will complement this by allowing us to create bite-sized, informative product videos that customers can discover at their convenience."

Beyond Livestreaming - A Feature-Rich Ecosystem for MSMEs

“At Shopee, we understand that crafting the perfect online presence is crucial for MSMEs. Shopee Live and Shopee Video can help supercharge their e-commerce strategy, transforming their listings into dynamic experiences that build real connections and set their brands apart,” shared Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia.

While livestreaming and videos serve as powerful tools for MSMEs to boost their visibility and deepen their engagement with shoppers, having a robust ecosystem platform is also critical to ensuring the success of businesses. Kantar’s research also revealed that 68% of Gen Z respondents show a higher purchase completion rate on e-commerce platforms compared to other channels. It further noted that while shoppers take their time to conduct in-depth research for their purchases, a seamless return and refund process, along with next-day delivery services, emerge as top considerations for carting out.

In response to these evolving shopping behaviours and recognising the opportunity they present for MSMEs to further drive growth, Shopee recently introduced new programmes to enhance the shopping experience for Malaysians, such as Instant Delivery, Next Day Delivery, and the On-Time Guarantee to help ensure prompt deliveries, with the On-Time Guarantee even offering customers an RM5 voucher if an order arrives late.

In addition, Shopee also introduced a 15-Day Free Returns policy that allows users to return eligible items across all product categories for free within the 15-day period, offering a full refund for 'Change of Mind' returns with no questions asked. Additionally, Shopee’s best-in-class Return and Refund process can be completed within two days for payments via ShopeePay—significantly faster than the industry average of seven days.

These features make it easier for customers to make purchases without worrying about the hassle of returns and refunds or additional shipping expenses. Through these, Shopee supports businesses in building customer loyalty and sustainable growth. These features collectively empower Malaysian MSMEs to succeed in the competitive digital marketplace, leveraging Shopee's platform to their advantage.

"We're not just here to assist sellers on livestream. We understand how impactful these tools can be, but more importantly, we're here to offer comprehensive support to help these businesses flourish. Our strong ecosystem, with secure integrated payment systems and a network of logistics partners, ensures that," Tan added.

The “The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era” survey was conducted by Kantar’s Profile division, between 31 January and 5 February 2024. Voluntary feedback was obtained from 400 Malaysians.

Shopee Discovers 93% of Malaysian Women Seek Inclusive Muslimah Fashion

noreply@blogger.com (Sherry Go Sharing) — Sun, 07 Jul 2024 05:42:00 +0000

KUALA LUMPUR, 5 July 2024 – Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, is at the forefront of providing inclusive Muslimah fashion options for Malaysian women. Shopee’s Gaya Lagi Lit Inclusive Fashion Study revealed that a staggering 93% of respondents prioritise finding Muslimah and inclusive clothing options on the platform. This isn't just a preference – nearly all respondents (98%) expressed confidence in Shopee meeting their needs for this specific style. These findings solidify Shopee's position as the go-to destination for Muslimah fashion that caters to a wide range of styles and body types.

Nearly three-quarters (74%) of respondents identified inclusive clothing that accommodates age, size, and body type as their top priority. Additionally, 16% seek modest clothing suitable for all activities, highlighting the need for versatile pieces that fit seamlessly into their lifestyles. The remaining 10% expressed interest in sustainable materials and clothing designed for special needs, showcasing a well-rounded understanding of the evolving Muslimah fashion landscape.

“At Shopee, we recognize the deep desire among Malaysian women for Muslimah fashion that reflects their unique styles and empowers them to express themselves confidently. Our Gaya Lagi Lit Inclusive Fashion Study underscores this need, with 99% of our respondents emphasising the importance of finding options for diverse body sizes and styles. We're committed to empowering users with wider clothing ranges that celebrate all body types,” commented Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia.

The survey also revealed a strong sense of community and support for local Malaysian Muslimah fashion businesses. A remarkable 97% of respondents consider it very important to support local SMEs such as Ariana Exclusive, Desince, Garden Store, Hany Shop, Indah Pesona, Le’Fonse, Marvelry, Muslimin and Muslimah, and Syifa Exclusive, that prioritise inclusivity and diversity in their designs. This not only empowers local businesses but also strengthens the Malaysian fashion scene and economy.

Shopee's commitment to empowering Malaysian women through fashion extends beyond its core platform offerings. The recent launch of the 7.7 #ShopeeHaul Gaya Lagi Lit collection further exemplifies this dedication. This curated capsule wardrobe caters to a variety of styles and personalities, allowing women to express themselves confidently and dress for any occasion.

The collection features three distinct styles:

Warna Lit Lit: The look for a bold and daring woman with a unique sense of style. It features statement pieces and encourages creative colour combinations to showcase individuality.

Every Body Cantik: This look celebrates inclusivity and body positivity. It offers flattering silhouettes and versatile pieces that empower women of all shapes and sizes to feel beautiful and confident.

Girl Boss: This embodies the spirit of the modern Malaysian woman – strong, independent, and driven. It features stylish and comfortable pieces perfect for work or everyday wear.

Malaysian women also turn to Shopee Live when looking for outfit inspiration and styling tips. A significant 86% of respondents consistently engage with Muslimah and inclusive fashion sellers and content creators on Shopee Live, discovering new ways to style their favourite garments and express their unique personalities.

Shopee's study paints a clear picture: Malaysian women seek a diverse and inclusive Muslimah fashion landscape. Shopee is demonstrably leading the way in this regard, offering a platform that caters to a wide range of needs and styles, along with collections like #ShopeeHaul Gaya Lagi Lit that empowers women to embrace their individuality and confidence. With this in mind, Shopee enhances the Muslimah fashion experience with faster deliveries (On-Time Guarantee) and convenient pick-up points (Shopee self-collection). Shopee’s hassle-free return policy (15 Days Free Returns, No Questions Asked*) empowers confident exploration of diverse styles.

Learn more about Shopee’s Muslimah and inclusive fashion offerings while shopping RM1 Super Seringgit Fashion Deals this 7.7 Mega Fashion Sale: https://shopee.com.my/m/7-7

Shopee and Ministry of Health Unveil Pek Kasih Mama Initiative

noreply@blogger.com (Sherry Go Sharing) — Wed, 26 Jun 2024 07:41:00 +0000

Shopee Mum's Club Empowers Mothers with Care Packages & Long-Term Support

KUALA SELANGOR, 15 JUNE 2024 - Shopee Malaysia, in collaboration with the Ministry of Health (MOH), launched the Pek Kasih Mama CSR campaign today. This heartfelt initiative is dedicated to uplifting local communities through technology and providing essential support to mothers across Malaysia. The launch event, held at Dewan MPKS Puncak Alam, was graced by Minister of Health, YB Datuk Seri Dr. Dzulkefly Bin Ahmad who personally distributed 300 of the care packages to mothers and expectant mothers. A total of 1,000 care packages have been pledged for this initiative.

Each Pek Kasih Mama package is thoughtfully curated to include essential baby and maternal care items, such as MOH-certified diapers, baby wipes, bath products, towels, breastfeeding necessities, and skincare products suitable for pregnant and breastfeeding women. The remaining 700 care packages will also be distributed at various government events nationwide, including Program Madani Afiat.

The Pek Kasih Mama campaign signifies Shopee’s commitment to providing long-term support to mothers. Through this strategic partnership with the Ministry of Health, Shopee is helping increase access to affordable childcare and maternity essentials. At designated government events across the nation, QR codes will be strategically placed so mothers can seamlessly register for the Shopee Mum's Club, unlocking a myriad of benefits, such as members' exclusive vouchers and discounts, parenting content and deals, parenting tips and advice via Shopee Live sessions, as well as other features tailored to support them throughout their parenting journey.

At the heart of the Shopee Mum's Club lies a nurturing community that empowers mothers with expert-led education delivered through informative Shopee Live sessions and fosters a supportive environment where mothers can learn from one another's experiences. Shopee Live sessions have consistently provided valuable insights into various parenting topics through informative content from childcare professionals. These sessions have covered topics such as breastfeeding for working mothers, car seat safety standards, managing tantrums, color psychology for creating calming spaces, and choosing the right stroller. The Club will continue to host similar sessions through Shopee Live, featuring a diverse range of parenting themes allowing mothers to engage in open discussions and enrich their journey through parenthood together.

YB Datuk Seri Dr. Dzulkefly Bin Ahmad expressed his enthusiasm for the initiative, stating, "The Pek Kasih Mama (programme) is a strategic collaboration between Shopee and MOH that reflects our shared commitment to supporting our communities. Hopefully it will help with the cost of living. Shopee Mum’s Club is a community that offers mothers access to education by experts. Their ‘Shopee Live’ sessions, which feature specialists in infants and young children care, offer valuable tips on various parenting topics. The (live) sessions also facilitate discussions that allow mothers to share and learn from each other.”

Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia, Head of Marketing and Business Intelligence at Shopee Malaysia, emphasised the company's dedication to making a meaningful difference by unlocking the transformative power of technology. "At Shopee, we’re committed to making e-commerce accessible and beneficial for all Malaysians, including helping increase accessibility to essentials. Our partnership with the government, exemplified by initiatives like Pek Kasih Mama in collaboration with the Ministry of Health, enables us to directly impact communities, especially mothers and families. Through essential care packages and the valuable resources of the Shopee Mum's Club, we aim to deliver both immediate relief and long-term support to mothers across Malaysia.”

Since its establishment in 2019, the Shopee Mum's Club has emerged as an invaluable pillar of support for mothers across Malaysia. From the start, its commitment to nurturing mothers has been reflected in the continuous investments through price subsidies and vouchers for childcare essentials. Offering a complimentary membership with exclusive benefits, including a special RM30 voucher for new members and an exclusive RM20 voucher for existing users*, Shopee aims to provide significant savings and convenience to all mothers. Through collaborations with leading baby brands, Shopee ensures access to quality products at affordable prices, conveniently delivered straight to mothers’ doorstep. Join the community at the Shopee Mum's Club and experience the support and savings tailored to your parenting journey. Visit https://shopee.com.my/m/mums-club.

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About Shopee

Enjoy Value in A Can for The Whole Family with Omega-3 Rich Ayam Brand™ Sardines & Mackerel

noreply@blogger.com (Sherry Go Sharing) — Thu, 20 Jun 2024 09:14:00 +0000

Shah Alam, June 2024 – Make the smarter nutrition choice for your family with Ayam Brand™’s Sardines and Mackerel that provide unbeatable convenience and value in a can, while being rich in Omega-3 to boost health.

Adults and children should eat at least two servings of fish per week to get the Omega-3 to boost their health1 because our bodies cannot produce the amount of Omega-3 we need to thrive2. Fatty fish such as sardines, mackerel, saba and tuna are especially rich in Omega-3 making it the best natural option to get the Omega-3 our bodies need to work optimally.

But why is Omega-3 so important for the health of your family? While all fish are a good source of protein, vitamins and minerals, fatty fish contain more omega-3 fatty acids and other nutrients that may improve heart health, promote brain health during pregnancy and early life, promote brain growth and development in children3 and much more. That’s a slew of benefits for simply adding fatty fish such as sardines, mackerel, saba and tuna to your diet twice a week.

For informed consumers such as today’s smart mamas who look for value and products that deliver much more than the basics, get the Omega-3, protein and calcium that your family needs from Ayam Brand’s Sardines in Tomato Sauce or Ayam Brand’s Mackerel in Tomato Sauce that are made using sardines and mackerel caught in cold seas where these fish build up even higher stores of Omega-3 fatty acids.

Ayam Brand Sardines in Tomato Sauce are packed with protein, calcium with 7X more Omega-3 compared to home-cooked locally caught fresh sardines4! That’s convenience in a can, and a smarter option for healthier meals that supports your family’s dietary needs.

Beyond providing a family of four half of the Omega-3 they need for the week as well as protein, calcium and other essential nutrients the convenience of a large 425g can of Ayam Brand Sardines in Tomato Sauce or Ayam Brand Mackerel in Tomato Sauce can is a gamechanger for busy time-pressed mom. Transform breakfast, lunch, dinner or snack time into a nutritious feast. Ready-to-eat directly from the can or jazz it up in bento boxes, fried rices, masak lemak dishes, fritters or sandwiches. Smart mamas know that they can reach for Ayam Brand for essential nutrients that provides excellent value and versatility in a can at breakfast, lunch, dinner or snack time.

Ayam Brand has curated a series of home-made recipes using Ayam Brand Sardines in Tomato Sauce and Ayam Brand Mackerel in Tomato Sauce in combination with other Ayam Brand products that anyone especially smart mamas can conveniently whip up with minimal effort for maximum impact in terms of taste and health benefits.

Here’s how to give your family the Omega-3, protein and calcium they need at super speed and affordability, with Ayam Brand’s Value in A Can.

Breakfast – Classic Ayam Brand Sardine Sandwiches

The classic Ayam Brand Sardine sandwiches are a mainstay of picnics, family gatherings, tea parties and for breakfast.

Drain one large can of Ayam Brand Sardines in Tomato Sauce, reserving some of the tomato sauce. Mash the sardines with some finely diced yellow onion, finely diced and deseeded large green chillies, a tablespoon of lemon or lime juice, and the reserved tomato sauce. Spread this chunky savoury paste thickly over buttered bread, and cover with another slice of buttered bread. If you are feeling fancy, and to increase fibre intake you can add a layer of thinly sliced cucumbers to the sandwich.

Yield: 8 generously filled sandwiches Prep time: 10 minutes Cook time: 0 minutes

Lunch or Dinner: Ayam Brand Mackerel in Hot & Spicy Creamy Coconut Sauce

When you need a quick, healthy and delicious meal that the spouse and the kids will love but you have limited time, reach for this Masak Lemak Cili Padi Mackerel recipe.

Get your rice going on the stove top or in a rice cooker. Gather one large can of Ayam Brand Mackerel in Tomato Sauce, one pack of Ayam Brand Masak Lemak Cili Padi paste, one pack of Ayam Brand Coconut Milk and one tomato that you will expertly quarter.

Add the Ayam Brand Masak Lemak Cili Padi paste into a pan, stir until fragrant around 2 to 3 minutes. Add one to two cups of water according to your preference and stir to combine. Bring to the boil. Add the entire 200ml pack of Ayam Brand Coconut Milk, and bring to the boil while stirring. Next add the full can of Ayam Brand Mackerel in Tomato Sauce including the delicious tomato sauce. Bring to a gentle boil. Add the chopped tomato. Mix it in. Ready to serve with rice.

Serves: 4 to 6 pax Prep time: 5 minutes Cook time: 15 minutes

Snack Time with Crispy Sardine Fritters

These crispy sardine fritters are perfect for rainy weekends when everyone is home and feeling peckish. Empty a large can of Ayam Brand Sardines in Tomato Sauce into a large bowl and mash into a fine paste. Crack in three eggs and mix well. Stir in half a tablespoon of salt, freshly ground black pepper to taste into the eggy mixture. Next fold in half a cup of corn flour and half a cup of all-purpose flour and one cup of water. Mix well for a smooth batter.

Heat oil in a shallow frying pan. Drop in dollops of the sardine batter into the hot oil. Fry until golden brown.

Serves: 4 to 6 pax Prep time: 10 minutes Cook time : 15 minutes

Try the full Ayam Brand range of canned fish to add value to every meal and get your two servings of fish per week with ease. Explore Ayam Brand Chilli Tuna, Ayam Brand Tuna in Olive Oil and Ayam Brand Tuna in Water for great sources of protein that fit effortlessly into your life and lifestyle.

To add even more Value in A Can to your Ayam Brand meal join the Ayam Brand Beli & Menang contest happening from now until 30 June 2024 for the chance to win prizes such as 20g or 10g of GOLD, a brand new Philips Airfryer (5000 Series XL), or score RM100 Touch n’Go eWallet credit! Simply purchase any Ayam Brand, Duchef or Yumeat products worth RM20 in total (mix & match allowed), take a clear picture of your receipt and WhatsApp your receipt to +6018-3119980 and follow the instructions to send your full name & IC number to be in the running for great prizes. Visit www.ayambrand.com.my/jombelidanmenang2024 for more information.

Ayam Brand™ products are widely available from your friendly local provision stores, Aeon, Aeon Big, Econsave, Giant, selected Hero, Jaya Grocer, Lotuss, Mydin, Village Grocer, OTK, Checkers, Matahari, NSK, Pasaraya Econjaya, Sabasun, Pantai Timor, Billion, Sunshine, Nirwana, Tunas Manja, Pasaraya Hwa Thai, Maslee, Target, CS Brothers, Family Store or visit the Ayam Brand™ Official stores on Shopee and Lazada.

About Ayam Brand™

Ayam Brand™, a 132-year old Malayan heritage brand famed for its wide range of quality, preservative-free, no added MSG, healthy, convenient and Halal certified canned food. Ayam Brand™ products are manufactured in state-of-the-art facilities that meet the highest international standards with worldwide-recognized certifications (HACCP, ISO 9001). All Ayam Brand products are on the JAKIM (Jabatan Kemajuan Islam Malaysia) whitelist of Trusted Halal Food Brand. Ayam Brand™ has been ranked in the Top 10 as Malaysia’s most chosen FMCG brands, according to Kantar Worldpanel’s Asia Brand Footprint Study 2023.

For more information on Ayam Brand™, please visit www.ayambrand.com.my or join https://www.facebook.com/ayambrandmalaysia.

Malaysian Gen Zs Trust Influencers for Genuine Advice

noreply@blogger.com (Sherry Go Sharing) — Thu, 02 May 2024 06:42:00 +0000

71% of Gen Z Use Livestreams Like Shopee Live for Informed Purchases

KUALA LUMPUR, 2 May 2024 - ‘The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era’ market study by Shopee in collaboration with Kantar found that 86% of Gen Zs tend to seek "shoppertainment" apart from purchasing products, when browsing on e-commerce platforms such as Shopee. Survey respondents crave live connections with like-minded individuals while enjoying informative and entertaining content when shopping online.

In fact, a significant 71% of respondents actively seek out product reviews and demonstrations, turning to livestream features like Shopee Live to make informed purchases. They prioritise detailed product descriptions, search recommendations tailored to their needs, and live reviews from influencers for a seamless shopping experience. Malaysians resonate with Shopee Affiliates’ authentic content and genuine engagement, seeking their input and personal advice such as product durability, discounts, and preferences for each purchase.

Interestingly, while a majority of respondents seek honest and informative product reviews, 4 in 10 actively seek entertainment throughout their purchase journey. This demographic would likely be drawn to features like discounts and rewards that are exclusive to Shopee Live. They actively participate in livestreams that have Shopee Coins release missions, and seek interesting game shows and exciting giveaways on Shopee Mamak.

Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia, said, “Our Shopee Affiliates sit at the forefront of humanising e-commerce. They create engaging and entertaining content specifically tailored to resonate with Gen Z’s preferences. They see the value of live streaming in generating lively consumer engagement through real-time interaction and its ability to convert to immediate sales. Our outstanding affiliates are the voices and trendsetters of their communities. They have the power to spread trust and connection to their audiences beyond the digital walls.”

Shopee's commitment to personalisation extends beyond its platform. A "Championing Inclusive Commerce 2024" study surveying 3,000 affiliates in January 2024 revealed that 90% prioritise humanising e-commerce for users through increased personalisation in posts and livestreams. This aligns perfectly with Malaysian users' desire for authentic connections, relatable stories, and genuine product education experiences.

Livestream empowers both users and sellers to build trust and connections beyond the digital realm. As Shopee continues to expand its ecosystem to support a thriving e-commerce landscape, Shopee Affiliates play a crucial role in ensuring users are well-informed throughout their shopping journey.

The staggering 420% surge in affiliate-driven orders in 2023 and the influx of over 155,000 new affiliates in 2024 further solidify this trend. Speaking from experience, Celeste Phuah, a top-performing Shopee Affiliate Livestreamer, elaborated, “I believe it is important to share my honest and real opinions with my viewers. Based on their interest and my own experiences. I do try my best to inform them of the various benefits and features of the products after trying them out. This way, I can be sure they're beneficial for the audience and reasonably priced.”

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Survey Methodology

The “The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era” survey was conducted by Kantar’s Profile division between 31 January and 5 February 2024. Voluntary feedback was obtained from 400 Malaysians.

About Shopee

Shopee Strengthens Buyer Confidence with On-Time Guarantee Program

noreply@blogger.com (Sherry Go Sharing) — Thu, 25 Apr 2024 07:34:00 +0000

70% of Gen Zs Require Smooth Delivery To Check-out Online

KUALA LUMPUR, 25 April 2024 - Shopee’s ‘The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era’ market study in collaboration with Kantar found that 70% of Malaysian Gen Z’s will shop online if they are confident of a smooth delivery experience. Survey respondents prioritised in particular free shipping with no minimum spend and next day delivery whenever hitting the checkout button.

In fact, two thirds of Gen Z’s surveyed base their confidence on Shopee's established fulfilment practices. They review the platform’s flexible shipping options, on-time delivery guarantee, customer testimonials about delivery in good condition, and use real-time order tracking consistently to have peace of mind. The study also found that 70% of Malaysian Gen Z’s are more likely to hop over from social media platforms to e-commerce sites like Shopee to complete their shopping purchases.

In response to these evolving shopping behaviours, Shopee is introducing the On-Time Guarantee program commencing on 6 May. By implementing the On-Time Guarantee, Shopee is directly addressing a key consumer's preference for timely delivery, ultimately strengthening buyer confidence and driving repeat business on the platform.

Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia, said “Gen Zs seek a frictionless buying experience with both efficiency and transparency throughout the entire purchase journey. Focusing on customer centricity and enhancing the overall shopping experience, we also introduced the 15-Days Free Returns, No Questions Asked* program to empower buyers with unparalleled flexibility, allowing for ‘Change Of Mind’ returns on eligible items with a seamless and hassle-free process. By putting our users’ needs first, we aim to build an unwavering foundation of trust, fostering peace of mind for all Shopee users through consistent attention to their concerns and preferences.”

To support these evolving needs and to better serve customers, Shopee’s logistics partner, SPX Express, is proactively expanding its delivery capacity and coverage area throughout 2024. Their extensive network of over 140 hubs and warehouses, coupled with a robust network of 1,200 service points provides buyers with both timely delivery and convenient self-collection points.

SPX Express is further bolstering its customer-centric approach by expanding self-collection points outside the Klang Valley to 700 within the next six months. This strategic move allows shoppers to seamlessly integrate package collection into their daily routines.

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Survey Methodology

About Shopee

Gen Zs Trust User and Expert Insights on Shopee

noreply@blogger.com (Sherry Go Sharing) — Fri, 19 Apr 2024 03:04:00 +0000

60% consumers prioritise platforms with easy search and user reviews

KUALA LUMPUR, 19 April 2024 - Shopee’s ‘Engaging Generation Z Shoppers in the Digital Era’ survey findings revealed that 60% of respondents prioritise platforms with easy search, comparison functionalities, and helpful reviews followed closely by comprehensive product information and trustworthiness. This emphasises the importance of building a user-friendly platform brimming with product variety, professional recommendations, and insightful user reviews to capture Gen Z's attention.

Underscoring their research-heavy habits, 30% of Gen Z strategise their purchase, holding over 70% of items in their cart for more than a day to conduct in-depth research before committing to a purchase. This highlights the importance of building a research-friendly environment, which includes offering a rich variety of research products, incorporating professional recommendations, and fostering insightful user reviews.

While research is paramount, a smooth checkout process is equally important. When asked “What will increase your likelihood of checking out your items immediately?”, 6 in 10 Gen Z shoppers focus on user experience features like product restock reminders, flash deals, and voucher applications. Additionally, easy order cancellation and price comparison tools are highly sought after. The remaining 40% look for efficient platform delivery services to finalise their purchases.

Gen Z put importance on value maximisation in their purchasing decisions. Free shipping, competitive pricing, attractive promotions, discounts and vouchers are critical motivators for 83% of respondents, demonstrating their focus on getting the most for their money. Interestingly, product quality appears to be a secondary factor when choosing a purchase channel.

Shopee's research delves even deeper, revealing that Gen Z consumers heavily rely on reviews and customer service throughout the buying journey. Over 75% actively seek out reviews from both users and experts before making a purchase. Engaging with sellers through chat features and comparing products across brands are also common practices for this generation. The remaining utilise Shopee Live and Shopee Video for product information and purchase decisions.

Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia, said, “We understand that Gen Z presents a significant growth opportunity. Our user-friendly platform features like Shopee Live empower users with information beyond product listings, such as in-depth reviews or live demonstrations. It fosters a relationship between seller and buyer, allowing a sense of trust to be built between each interaction. Such hyper-personalised experiences function as a value-added service, building long-term brand loyalty within this rising demographic”

Customer service remains a key differentiator. In 2023 alone, Shopee celebrated an industry-leading 98% success rate for cases resolved within 30 seconds, translating to an impressive 80% customer satisfaction rate. These figures underscore Gen Z's demand for a seamless research experience coupled with top-notch customer service for a successful online shopping journey.

Shopee prioritises user satisfaction through its continuously evolving search function, leveraging deep learning to analyse user browsing and purchase behaviour. The platform’s recommendation engine personalises product suggestions, ensuring a customised shopping experience for every user. Additionally, Shopee Live empowers users to connect with brands and sellers with its user-friendly live chat. This feature fosters real-time interactions and product demonstrations, which strengthens user confidence in every purchase.

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Survey Methodology

The “The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era” survey was conducted by Kantar’s Profile division, between 31 January and 5 February 2024. Voluntary feedback was obtained from 400 Malaysians.

About Shopee

Bayu Somerset Fosters Baju Kurung Love Through Shopee Live

noreply@blogger.com (Sherry Go Sharing) — Mon, 15 Apr 2024 01:47:00 +0000

Beyond Raya: Bayu Somerset Redefines Traditional Clothing for Everyday Style

KUALA LUMPUR, 15 April 2024 - Bayu Somerset, a pioneering fashion brand breathes new life into the local fashion scene with their vibrant designs and inclusive vision. Founded in 2021 by Diana Kamalul and Emir Fauzi, a former banker couple, Bayu Somerset was born from a desire to fill the gap for funky and colourful baju kurung. Traditionally dominated by understated aesthetics, Bayu Somerset offers unique pieces accessible to all, regardless of age, background, skin tone, size, occasion, or season.

While maintaining their five physical stores, Bayu Somerset has become a rising star in the e-commerce world. Now entering their third year online, they've embraced the challenges and constant learning that come with the digital landscape. Driven by the need to adapt, Emir, highlighting their tech-driven approach, emphasises their focus on keeping up with current trends like livestreaming and affiliate marketing.

"Transitioning to e-commerce required a lot of learning and adaptation, especially keeping up with current trends," says Emir. "It demanded significant resources, but the potential benefits for the company and brand were undeniable. Shopee was definitely critical in helping us navigate the challenges of going online. They not only helped entice customers to buy but also exposed our brand to a wider audience. Brand exposure is vital in the e-commerce world, and the stability of the Shopee platform is something I truly value."

Bayu Somerset takes a dynamic approach to Shopee Live, broadcasting eight hours a day, two hours per session, regardless of the season. This strategy ensures consistent customer engagement that transcends seasonal peaks like Raya. While acknowledging the tenfold sales increase during Raya, Bayu Somerset prioritises sustainability over seasonal reliance. Aligned with their ethos of promoting baju kurung for everyday wear, Bayu Somerset introduces at least two new collections monthly, with sizes available up to 5XL to ensure inclusivity.

During their Shopee Live sessions, hosts passionately discuss the wearability of the garments, highlighting the breathable cotton fabric perfect for Malaysia's climate. With affordability in mind, they offer pieces as low as RM79, without compromising quality. During Ramadan month, the hosts also showcase the Raya collection, which consists of eight diverse collections featuring six to ten patterns each, including kidswear and menswear. These designs boast inspirations from Malaysian culture alongside fun cultural fusions like Moroccan, Mexican, and African influences. Additionally, a recent collaboration with local illustrator Arina Azhar brings a whimsical vibe to their offerings, adding an exciting twist to their collections.

Customer reviews and Shopee Live comment sections overflow with enthusiasm for Bayu Somerset's baju kurung. One satisfied customer exclaims, "I wore my Bayu Somerset baju kurung while gardening! It's so versatile, I love it!" Another shares, "I often wear mine to the supermarket and for cafe hopping. The fabric is light but durable, perfect for daily wear." These live sessions go beyond product showcases; they foster a community around comfortable and versatile fashion.

Bayu Somerset actively engages with customers through Shopee's features like Shopee Coins and vouchers, enriching the shopping journey. Offering discounts and rewards incentivizes repeat purchases and builds customer loyalty. Furthermore, their participation in Shopee's Raya campaign including the livestreamed #ShopeeRaiLokal Raya Stail Kita fashion show watched by over 70,000 Malaysians, leverages the platform's extensive reach during festive seasons to showcase their latest collections and offer special promotions. By strategically utilising Shopee's features and campaigns, Bayu Somerset amplifies brand visibility and elevates the customer experience.

Additionally, Diana elaborates on the brand's success with the Shopee Affiliate program: "We've seen a significant impact from affiliates who actively promote Bayu Somerset on social media platforms, particularly the X app. These affiliates play a crucial role in enhancing our brand credibility through their testimonials, shared experiences, and endorsements, ultimately driving sales conversion." By leveraging the Shopee Affiliate program, Bayu Somerset effectively spreads the message about their brand values, affordable pricing, and unique designs, expanding their reach and market impact.

Bayu Somerset isn't resting on its laurels. Fueled by their entrepreneurial spirit, Diana and Emir offer a roadmap for aspiring e-commerce sellers: "Maximise Shopee's features like Live sessions and the Affiliate Program to amplify brand exposure," Diana suggests. "Adapt winning strategies from other platforms to Shopee Live and see what resonates with your audience." Emir emphasises the importance of continuous adaptation: "Staying updated with current trends and adapting to the ever-changing e-commerce landscape is crucial for relevance and competitiveness. Continuously evolve your strategies to stay ahead of the curve."

In just three years, Bayu Somerset has become a cornerstone of the local economy and community, employing 60 full-time staff and 30 part-time staff, with 95% of them being women. The brand has sold over 8,500 pieces on Shopee, with the Merdu Kebarung in Cream color emerging as the bestseller. With almost 30k followers on Shopee and a stellar 4.9-star rating, the brand continues to thrive and resonate with its growing customer base.

About Shopee

Male Entrepreneur Builds Beauty Empire on Shopee Live

noreply@blogger.com (Sherry Go Sharing) — Fri, 05 Apr 2024 02:08:00 +0000

Mikaseries Leverages Livestreaming to Foster Engagement and Inclusivity on Shopee

KUALA LUMPUR, 3 April 2024 - Mikaseries, the brainchild of Shopee Celebrity Squad member Zoey Rahman, has thrived for six years on the Shopee platform, rooted in entrepreneurship, innovation, and inclusivity. Inspired by his experience as an artist observing the demand for long-lasting makeup solutions in the film industry, Zoey leveraged the dynamic capabilities of Shopee Live to transform the beauty and cosmetics shopping experience, dispelling misconceptions and championing diversity in the industry.

Mikaseries debuted in 2018 alongside Zoey's induction into the Shopee Celebrity Squad. Despite the challenges inherent in entering a competitive market, Zoey received invaluable support from Shopee as he navigated his e-commerce journey.

"Shopee Live has truly been transformative," Zoey reflected. "It's not just about showcasing products; it's about fostering meaningful dialogue and empowering consumers to make informed choices. Through interactive sessions, I've had the opportunity to address concerns, highlight product benefits, and champion the message that beauty knows no gender. Mikaseries embodies more than just cosmetics; it's about embracing individuality, promoting skincare as a priority, and making beauty fun and accessible for everyone."

He continued, "During Shopee’s sales campaigns like 11.11 and 12.12, Shopee Live helps me tap into increased user activity, drawing more viewers to my sessions. Initiatives like exclusive Shopee Live vouchers and Shopee Coins further amplify their excitement, driving traffic to these events. The platform's interactive features seamlessly complement Shopee's real-time customised shopping suggestions, significantly boosting Mikaseries’ conversion rates. Thanks to Shopee Live, we have experienced remarkable upticks in viewership, growth, and sales."

Leveraging the power of Shopee Live, Mikaseries has seamlessly integrated live streaming into its marketing strategy, nurturing deeper connections with customers and fostering a sense of community. The brand maximises Shopee Live with three daily sessions, each lasting two hours, sometimes personally hosted by Zoey. This engagement builds strong connections with customers, enhancing the brand's reputation and driving sales.

Mikaseries also benefited from Shopee's comprehensive support system, including resources like Shopee University and Seller Education Hub. These channels provided essential seller education, equipping Mikaseries and others with the necessary skills to excel in the competitive e-commerce landscape. By leveraging these resources and tools, Zoey successfully navigated the challenges of the cosmetics industry and established Mikaseries as a reputable brand on the Shopee platform.

Mikaseries prides itself on offering inclusive beauty solutions suitable for all genders. Its signature product, the saffron-infused serum, MIKA ULTRA SERUM - BOOSTER, sold over 4,700 on Shopee, is meticulously formulated to combat free radicals, promote skin rejuvenation and healing, and hydrate the skin for a radiant complexion. Additionally, Mikaseries makeup, such as the popular Mikadation foundation, with over 15,000 units sold on Shopee, offers lightweight and versatile solutions suitable for both men and women, whether they opt for a heavier or lighter application.

In line with its unwavering commitment to continual growth and innovation, Mikaseries extends its offerings beyond beauty products, as showcased by its recent foray into fashion with the debut of Mikawear's Indra Exclusive at Shopee inaugural #ShopeeRaiLokal Raya Stail Kita fashion show on 5 March.

During the livestreamed fashion event, watched by over 70,000 viewers across Malaysia, Mikaseries unveiled its Mikawear’s Indra Exclusive Raya Collection featuring Baju Melayu Indra and innovative instant Sampin Indra, inspired by a fusion of modern elegance and traditional heritage. These contemporary interpretations of classic silhouettes incorporate the classic ‘cekak musang’ neckline with innovative hidden buttons for added convenience and versatility.

"What better way for me to introduce my new venture to the world than through Shopee Live events? I trust the platform's interactive nature, coupled with its extensive user base and campaign-driven initiatives, which has been instrumental in driving growth and fostering lasting connections with consumers,” remarked Zoey.

Headquartered in Cheras, Kuala Lumpur, Mikaseries boasts a passionate team of eleven and a loyal following of over 109,000 Shopee fans. With plans to continue expanding its product range and reaching 200 physical stores by year-end, Mikaseries continues to redefine beauty and style for all.

MIkaseries’s Baju Melayu Indra paired with Sampin Indra showcased during #ShopeeRaiLokal Raya Stail Kita fashion show

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About Shopee

Celebrities Drive Authentic Connections On Shopee Live

noreply@blogger.com (Sherry Go Sharing) — Fri, 29 Mar 2024 11:28:00 +0000

Lan Solo and Zoey Rahman Share Their Livestream Experiences

KUALA LUMPUR, 29 March 2024 – Responding to the shifting e-commerce trend towards a more humanised online shopping experience* local celebrities Zoey Rahman and Lan Solo are actively stepping into the digital spotlight, curating and presenting products on Shopee’s own livestream channel, Shopee Mamak. Whether it's Zoey Rahman's insightful product reviews or Lan Solo's captivating demonstrations, these celebrities are going beyond traditional endorsements. This shift towards interactive and personalised content is a win-win for all users, creating a humanised online shopping experience.

Celebrities Advocates Authenticity to Build Brand Trust in E-commerce

A human-centric online shopping experience prioritises genuine product sharing and builds connections through shared experience. Lan Solo, a member of the Shopee Celebrity Squad and a popular Malaysian singer known for his engaging Shopee Mamak content, emphasised this shift: "It isn’t just about showcasing or selling products. Live streaming is all about two-way conversations. We encourage questions, respond to comments in real-time, and create a sense of community.” Lan Solo’s Shopee Mamak streams consistently pull in an average viewership of over 50K Malaysians.

Fellow Shopee Celebrity Squad member and founder of Mikaseries, Zoey Rahman, echoed this sentiment. "People connect with authenticity. On Shopee Live, I can share genuine product recommendations, offering viewers valuable insights beyond just a celebrity endorsement." One of Zoey’s recent Shopee Mamak sessions drew a record number of over 60K viewers, showcasing the power of expert advice delivered in a relatable and engaging format.

Celebrities Champions Personalised E-commerce Content That Connects

Many businesses see the potential of live streaming by connecting directly with customers through Shopee Live. But for some, the world of live commerce can feel like uncharted territory. New sellers are eager to jump on the bandwagon, but questions like "Where do I even begin?" or "What kind of content should I create?" cloud their minds.

Zoey gave his expert take on maximising e-commerce efforts through Shopee Live. "Live streaming might seem casual, but a well-defined content strategy is key." He stressed audience research, “It's important to know what your audience is interested in before you start your live stream. What kind of content that’s both interesting and informative to them?” Besides, Zoey emphasised the importance of authenticity, advocating for live sellers to provide genuine recommendations. His commitment to authenticity went beyond mere recommendations. He personally tested products before showcasing them on Shopee Live, for example health supplements like Redoxon Cal-D Effervescent Tablets and KITSUI Whitie Snow Probiotic. This firsthand experience allowed him to identify key benefits and present them from a user's perspective, not just a salesperson's. By prioritising transparency, Zoey built trust with his viewers, avoiding hard sells in favour of genuine recommendations.

Lan shared a similar view when asked about his content strategy to succeed in Shopee Live. “Storytelling is a great way to engage viewers and reduce drop offs. Think of it as hanging out with friends and talking about something you're passionate about – your products!” Instead of bombarding viewers with sales tactics like pushing them to purchase, Lan suggested weaving stories around the products. “Imagine sharing funny anecdotes about a particular item or offering your own experiences that resonate with your audience. This approach keeps them engaged and interested in learning more.” Lan Solo, a parent himself, put this advice into action, leveraging his experience to recommend the Anakku Disney Baby Bath. His relatable stories resonated with parent viewers who trusted his firsthand knowledge and advice. Both Zoey Rahman and Lan Solo's sharing align perfectly with the growing trend of live commerce.

Shopee Live Empowers Sellers with Its Useful Live Streaming Features

Zoey highlighted the advantages of using Shopee Live as a platform for live streaming: "It's a built-in feature on Shopee, ready for you to engage your audience directly.” Emphasising the convenience, Zoey added, “It's so convenient that sellers can ditch the brick-and-mortar overhead. They can live stream directly from their phones – anytime, anywhere!" Shopee Live allows sellers to launch live streams easily just through a phone – a convenient and cost-effective way to connect with audiences.

"Shopee Live is like having your own mini broadcast, but without the production hassle," said Lan Solo, echoing the platform's user-friendliness. “Unlike traditional live streaming, Shopee Live empowers sellers to go live with ease. Shopee Live's easy-to-use features, such as live chat functionality, and exclusive deals, empower brands and sellers to connect with audiences in an interactive way, ultimately leading to increased brand awareness and brand loyalty.”

-END-

Note to editor:

*The “Championing Inclusive Commerce 2024” study was conducted by Shopee Marketplace, between 2 and 12 January 2024. Voluntary feedback was obtained from 3,000 Malaysian affiliates. The study revealed a significant shift in e-commerce trends where 75% of Shopee Affiliates expressed enthusiasm for creating content tailored to individual user preferences and 30% of the surveyed affiliates prioritise building user engagement. This highlighted a move towards a more human-centric online shopping experience through posts and live streams, and a commitment to supporting local sellers.

About Shopee

Shopee Retains Top Spot in Malaysia in 2024 with Laser Focus on Gen-Z

noreply@blogger.com (Sherry Go Sharing) — Wed, 27 Mar 2024 09:55:00 +0000

Unveils Faster Delivery, Enhanced AI Chatbot, and Industry-Leading Customer Service

KUALA LUMPUR, 27 March 2024 - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, doubles down on operational and logistics investments in the country as it maintains its #1 marketplace position by average monthly active users and total time spent in-app. Shopee’s commissioned study with Kantar revealed recently that 70% of the platform’s buyers across Southeast Asia are now 32 years old and below (Generation Z), spending an average of 30 minutes on its app daily*.

Over 2023, Shopee enhanced fundamental capabilities to create seamless and safe experiences targeted to these digitally savvy buyers. This included providing Malaysians with faster and more flexible delivery options, such as Next Day delivery, Instant Delivery, and increased Shopee collection points for self-collection.

Shopee’s Customer Service Team Empowered to Problem Solve with Dashboards

Malaysian users shopping or selling on the app contacted Shopee’s customer service team 9.5 million times with questions in 2023 — these cases were resolved within 30 seconds 98% of the time with success — and with 80% customer service satisfaction rate, the highest across industries.

The first point of contact for most Malaysians has typically been with Shopee’s proprietary AI chatbot, affectionately named Sophie (after the company’s mascot). Sophie’s neuro-linguistic programming was enhanced to help users along the way by recognising relevant intents, anticipating queries based on users’ live interactions, and providing more granular solutions based on a localised management playbook. In 2023, Sophie’s successful closure rate doubled, such that it resolved 80% of cases satisfactorily from 18 million chats handled before routing them to live customer service agents.

On this front, Shopee optimised the number of customer service agents available, and boosted their processes, training, and incentives so that even with the volume of questions throughout peak e-commerce shopping periods, end-to-end resolutions across cases of various complexities took less than a day to resolve and abandonment rate (dropped calls) were nearly zero at the end of 2023.

In fact, Shopee’s customer service agents received one of the best in market monthly incentives for good performance. They were also equipped with SOP Assistant Tool that empowered front line agents to solve more cases based on internal information and turned them into decision making experts using first-party CRM data across the platform.

Shopee’s Customer Service Team Celebrates Record User Satisfaction Rates

Shopee’s customer service team often receives personalised feedback such as, “Very fast response from the team. Thanks a lot. I preferred using Shopee [over competitor], due to its simpler refund process. Thanks Shopee ❤️” and “I appreciate your hard work! Customer service strives for prompt and efficient response. Thank you for acknowledging my concerns.”

“Users should use the Shopee Guarantee period wisely to track the status of their shipments and then check whether the products delivered meet their requirements. If users cannot use Seller Chat to resolve any issues with sellers directly, they should contact Shopee’s customer service agents directly. Shoppers can also report products using the Menu for seller features tab in the right corner of any product listing in order to help keep the community safe, as Shopee holds all sellers to high standards of responsible selling,’ explained Sern-Li Lim, Head of Operations at Shopee Malaysia.

In 2024, Shopee continues to enhance the capabilities of its logistics ecosystem to support faster shipping to buyers. Shopee’s logistics partner SPX has expanded warehouse facilities and will operate seven days a week. Shopee is also working closely with brands, sellers, and partners to aim for 95% of orders to be shipped out in the same day.

Moreover, Shopee has spearheaded a comprehensive and fuss-free returns policy to give millions of Malaysians confidence when looking to check out their desired products, including high-value goods, that they cannot touch or feel when shopping online. First, by enhancing the Return Refunds process so that it is much easier and shorter, completing in only two and a half days (compared to the retail industry sector benchmark of seven days), with two times more drop-off points and doorstep pick-up option. Second, by expanding its Change of Mind free returns, no questions asked policy from 19 March 2024 for more products and items, providing additional flexibility throughout the shopping journey during the 15-day Shopee Guarantee period.

A #ShopSafeWithShopee survey of 1,000 Malaysian shoppers aged 18 and above found that nine out of ten utilise platform features like Shopee Live demos, seller chat, Shopee Mall's Authentic Deals circle, and Shopee Guarantee to ensure safe online shopping transactions**.

-END-

Notes to Editor

* Kantar study “The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era” commissioned by Shopee polled 2,000 respondents across Southeast Asia in January to March 2024

** #ShopSafewithShopee was a voluntary survey conducted on 1,095 buyers and 548 sellers between 14 August to 14 September 2023 on Shopee MY marketplace app.

About Shopee

Dododots Champions Self-Love on Shopee Live

noreply@blogger.com (Sherry Go Sharing) — Fri, 22 Mar 2024 03:27:00 +0000

3,500 individuals embrace their imperfections daily with Playful Pimple Patches

KUALA LUMPUR, 21 March 2024 - Everyday, Dododots empowers over 3,500 Malaysians to embrace their imperfections and practice self-love through Shopee Live. Founded in November 2021, Dododots has designed over 20 series of unique cartoon pimple patches, encouraging individuals to turn their blemishes into a fashion statement.

Understanding the struggle with breakouts firsthand, Esther Erin, Founder of Dododots said, “As victims of blemish breakouts, we want to empower others through livestreams. A breakout shouldn't stop you from living your life. Because we understand how unwanted blemishes can affect our confidence, we want to be there for the community on bad skin days." That's why the brand focuses solely on pimple patches, staying true to their mission of helping others through innovative patch designs.

Recognising the power of Shopee Live, Dododots uses it to connect with a wider Malaysian audience in a fun and interactive way. During streams, the hosts playfully showcase their wide range of designs on the face, from flowers to cats, encouraging self-acceptance among viewers. This approach has led to a quadrupled increase in sales compared to regular days. They strategically use social media to build anticipation for live sessions and meticulously choose their hosts to ensure the brand is represented accurately. Today, Dododots expands its team from 2 to 15 loyal customers cum active hosts, continuing to share their love for cute pimple patches.

“Livestreaming requires effort,” Ethan Wong, Co-Founder & Chief Operating Officer of Dododots explains. “We can’t just go live and expect high viewerships. To build an audience, we promote our Shopee Live schedule on social media, encouraging followers to chat with us live, especially for new product launches. We've found that many viewers enjoy live sessions because it allows them to ask questions they might otherwise hesitate to do on social media due to shyness or reservations, especially for those with sensitive skin conditions who prefer not to leave a trace on their social accounts.” Dododots uses Shopee as their main platform as it allows customers to easily add items to their carts.

Of course, success is not easy. Ethan shares, "Standing out on Shopee Live is tough with so many Malaysian livestreamers. We've noticed certain hosts gaining popularity among our loyal customers. To leverage this, we now share their livestream schedules on our social media accounts, aiming to maximise engagement and foster stronger connections with our audience.This two-to-three hour window allows viewers to connect with us and others who share similar skin concerns. By prioritising relationship building over sales through sincere live engagements, we aim to create brand awareness throughout rural Malaysia."

The brand attributes their variety of designs to the community with customers constantly providing fresh ideas like, "I want flowers" or "butterflies on my face". Dododots then quickly brings these ideas to life while keeping in mind the design's copyright licensing. This constant flow of ideas allows them to keep innovating their product offerings.

As the brand continues to resonate with Malaysians, Dododots sold over 29,000 units of its best-selling Manja Cats series, featuring 16 cat motifs. To date, the store has accumulated over 38,000 followers on Shopee.

About Shopee

#ShopeeRaiLokal Introduces ‘Raya Stail Kita’ For All Malaysians, Fashion Show Celebrates Kek Lapis, Burnt Orange, Tarakucha Retro

noreply@blogger.com (Sherry Go Sharing) — Mon, 18 Mar 2024 08:09:00 +0000

KUALA LUMPUR, 11 March 2024 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, on 5 March 2024, unveiled its #ShopeeRaiLokal Raya Stail Kita fashion show on Shopee Live, to inspire Malaysians nationwide to dress well and buy local. Themed ‘Tarakucha Retro’, Shopee collaborated with long-term sellers, celebrities, and influencers to style Malaysians for three 2024 trends this Raya: kek lapis, burnt orange, and nostalgia with a twist.

“This fashion show is a love letter to the golden days of P. Ramlee and Saloma,” said Shopee Head of Marketing, Kenneth Soh. “By design, fashion, and beauty on Shopee is deliberately wholesome and inclusive for all Malaysians who need to balik kampung, pay respects to their elders, and attend Raya celebrations all over the country with dignity. With Raya Stail Kita, Malaysians can now dress with style and support their local sellers.”

Raya Stail Kita fashion show is the third chapter in #ShopeeRaiLokal, an episodic content platform to feature local sellers who build communities*. Ten Shopee muslimah fashion sellers, namely Ashikin Ahmad, Liyana Collection, Adnaa, Indah Pesona, Hernes, Inhanna, Zoe Arissa, Panda Eyes, Bayu Somerset, and Mikaseries by Zoey Rahman, and Habib Jewels joined forces in the spirit of gotong-royong to sponsor outfits and accessories to complete the looks. Sponsoring brands lending their generosity to the event included beauty and skincare names such as Y.O.U, SimplySiti, SilkyGirl, Papa Feel, Mikaseries, lemooc, Emina, Dazzle Me, barenbliss, Alha Alfa, and AISASEA.

The curation of fashion runway’s looks was in line with the survey result from Raya Stail Kita study** covering Malaysian shoppers on the platform. The survey revealed that over 9 in 10 surveyed are driven to shop by coordinating looks with their whole family this Raya. Five in ten embrace the layer cake Raya trend, four in ten buy retro outfits and the remainder search burnt orange.

Across the platform, Malaysians overwhelmingly prefer cotton (over 50%) as the fabric of choice, followed by silks (20%) and Songket (15%). A minority shop for brocade and organza. The top colours Malaysians are shopping for this Raya are: neutral tones (50%), then flaming vibrant colours like reds, oranges and gold yellow (30%), followed by solid dark greens and purples (20%).

A departure from run-of-the-mill fashion shows, Shopee’s runway slowed down the models’ catwalks to teach audiences nationwide how different garments could be styled from a variety of brands for each look to coordinate with their whole families.

Body positive model Hikma Al Hassan headlined Shopee’ inclusive and affordable looks that were curated based on how Malaysians are shopping for their Baju Raya online. With its first look, Kek Lapis, Shopee called for Malaysians to experiment with unconventional layering of colors, prints, and textures. As popularized by Intan Najuwa at her wedding recently, Shopee then presented various ways to dress Burnt Orange this season for both men and women of various skin tones. The final look, Nostalgia Balik Kampung, encapsulated a rich tapestry of traditional and retro styles familiar to every Malaysian.

Kiffy Razak, Managing Editor of NONA, Hijabista, and Mingguan Wanita, gave her styling advice on how Malaysians could tap into popular trends and dress up these looks: “Incorporating a dash of kek lapis color blocking, lively yet chic orange or nostalgia in one’s ensemble while integrating a bit of glam and a classic touch to perfect the look will provide an excellent nod to Raya trends this year. More importantly, it’s about interpreting and styling it in a way that reflects your best and true self as well as respecting values and cherished traditions you hold dear in celebration of Eid.”

Shopee is dedicated to offering a diverse and wholesome range of fashion choices for the whole family. Dato’ Jovian Mandagie, a Fashion Designer who also has Shopee Celebrity Squad store on Shopee, echoes this sentiment with his expert take: “Aidilfitri is a celebration of love and victory over Ramadan, whether you're at a kampung house or a city ballroom. Dress comfortably with modesty in mind. Avoid overdressing that will lead you looking like a Christmas Tree. When choosing baju Raya, prioritize comfort, and only follow trends if they suit your personality.”

Fellow Shopee Celebrity Squad, Zoey Rahman, Malaysian Actor and Founder of Mikaseries, gave his take on how to do Raya 2024: “I prefer classic Baju Melayu featuring a cekak musang collar and concealed buttons. I will style with instant sampin that can be ready within 2 minutes to complete the look. I like this outfit idea because it is classic suitable for Raya morning.”

…

Note to Editor:

* #ShopeeRaiLokal: Previously, Shopee launched a 100-page guide to top Malaysian sellers in every state, Unveiling Hidden Gems, and filmed a documentary, Breaking Barriers Online

** Raya Stail Kita survey was conducted on 1,040 respondents across Malaysia in February 2024 on Shopee’s marketplace app.

About Shopee

Shopee’s 2024 Fashion Show, ‘Raya Stail Kita’,

noreply@blogger.com (Sherry Go Sharing) — Fri, 08 Mar 2024 06:55:00 +0000

Celebrates Malaysia’s Golden Age of Culture

KUALA LUMPUR, 8 March 2024 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, on 5th March 2024, unveiled its #ShopeeRaiLokal Raya Stail Kita fashion show on Shopee Live, to inspire Malaysians nationwide to dress well and buy local. Themed ‘Tarakucha Retro’, Shopee collaborated with long-term sellers, celebrities, and influencers to style Malaysians for three 2024 trends this Raya: kek lapis, burnt orange, and nostalgia with a twist.

“This fashion show is a love letter to the golden days of P. Ramlee and Saloma,” said Shopee Head of Marketing, Kenneth Soh. “By design, fashion and beauty on Shopee are deliberately wholesome and inclusive for all Malaysians who need to balik kampung, pay respects to their elders, and attend Raya celebrations all over the country with dignity. With Raya Stail Kita, Malaysians can now dress with style and support their local sellers.”

Ten Shopee muslim fashion sellers, namely Asikin Ahmad, Liyana Collection, Adnaa, Indah Pesona, Hernes, Inhanna, Zoe Arissa, Panda Eyes, Bayu Somerset, and Mikaseries by Zoey Rahman. Habib Jewels joined forces in the spirit of gotong-royong to sponsor outfits and accessories to complete the looks.

Sponsoring brands lending their generosity to the event included beauty and skincare names such as Y.O.U, SimplySiti, Silkygirl, Wardah, Papa Feel, Mikaseries, lemooc, Emina, Dazzle Me, barenbliss, Alha Alfa, and AISASEA.

Body positive model Hikma Al Hassan headlined Shopee’s inclusive and affordable looks that were curated based on how Malaysians are shopping for their Baju Raya online. With its first look, Kek Lapis, Shopee called for Malaysians to experiment with unconventional layering of colors, prints, and textures. As popularized by Intan Najuwa at her wedding recently, Shopee then presented various ways to dress Burnt Orange this season for both men and women of various skin tones. The final look, Nostalgia Balik Kampung, encapsulated a rich tapestry of traditional and retro styles familiar to every Malaysian.

Raya Stail Kita study* covering Malaysian shoppers on the platform revealed that over 9 in 10 surveyed are driven to shop by coordinating looks with their whole family this Raya. Five in ten embrace the layer cake Raya trend, four in ten buy retro outfits and the remainder search burnt orange. This fashion show is the third chapter in #ShopeeRaiLokal, an episodic content platform to feature local sellers who build communities**.

This Raya season, shop worry-free with Shopee as our new Change of Mind 15-Days Free Returns feature will make your shopping experience a pleasant and peaceful one. From 19 March 2024 onwards, you can return a product for a full refund, within 15-Day Shopee Guarantee period.

Visit Raya Stail Kita microsite at https://shopee.com.my/m/raya-stail-kita and the Ramadan Bersama Shopee campaign microsite at https://shopee.com.my/m/ramadan-sale#SLM1

*Raya Stail Kita survey was conducted on 1,040 respondents across Malaysia in February 2024 on Shopee’s marketplace app.

**Previously, Shopee launched a 100-page guide to top Malaysian sellers in every state, Unveiling Hidden Gems and filmed a documentary, Breaking Barriers Online

About Shopee

Shopee Unveils 2024 Raya Fashion Trends Online

noreply@blogger.com (Sherry Go Sharing) — Mon, 04 Mar 2024 02:45:00 +0000

Announces “#ShopeeRaiLokal Raya Stail Kita” on Shopee Live!

KUALA LUMPUR, 4 MARCH 2024 - Today, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, unveiled Raya Stail Kita study of Malaysian shopping preferences online this Ramadan and Raya season. The survey of over 1,000 online shoppers conducted last month reveals a rich tapestry of influences, from modest wear to nostalgic traditions, guiding Malaysians’ personal fashion styles and beauty trends. Every year, the platform observes its peak e-commerce shopping and delivery periods for 52 days over Ramadan and Raya as Malaysians actively seek clothes and accessories to prepare for balik kampung.

The overwhelming majority of Malaysians, over 9 in 10 surveyed, are driven to shop foremost by coordinating looks with their whole family this Raya. Within this group, 50% want colour-coordinated outfits, 16% match in comfort and practicality for specific functions, 14% pick one fabric, brand, or theme to wear, and 12% pick a 2024 trend to follow. Only a minority, 8%, of shoppers do not consider what their families are wearing when they shop online.

In selecting the style of their Raya outfits, half of Malaysian shoppers express preference for statement-making layers of colours, patterns, and fabrics, such as eye-popping vibrant prints from Bayu Somerset, bright sampins from Zoey Rahman’s Mikawear, and textured lace by Zoe Arissa. Four in ten preferred nostalgic and traditional styles such as checkered print sarongs from Asikin Ahmad and kaftan kurungs from Hernes. Whereas 15% are searching for outfits in a particularly trending colour from sellers like Inhanna, Indah Persona, Panda Eyes, and Adnaa as they type ‘red brick,’ ‘brown orange’, or ‘bata merah,’ in their keywords on Shopee’s search bar.

When asked, “What motivates your Raya shopping choices on Shopee?”, half of survey respondents said that they select upcoming Raya outfits driven by religious and cultural traditions, referencing Shopee’s personalised fashion selections and keyword search recommendations to find modest wear outfits to add to cart. A third of respondents look for Shopee sellers’ wide range of baju kebaya, baju kurung, and baju melayu offerings in various fabrics and prints in order to celebrate their individuality and express their personal style. Two in ten pick modern outfits in line with latest trends.

In fact, the most popular baju according to Raya Stail Kita is cotton in neutral tones, with 3 in 10 buying this. The survey also reveals that 90% of Malaysians surveyed will wear their Baju Raya multiple times throughout the year, a sign that sustainable values have taken root even during the busiest e-commerce shopping period.

In addition to fashion, Malaysians are actively shopping for makeup and cosmetic skincare this Raya, from popular local brands such as Y.O.U, Wardah, Simply Siti, Silky Girl, Papa Feel, Mika Series, lemooc, Emina, Dazzle Me, Barrenbliss, alha alfa, and AISASEA on Shopee. The majority of Raya Stail Kita survey respondents prioritise beauty and makeup product benefits (40%), followed by brand loyalty (30%), and trending skincare (20%).

When making decisions on beauty products, a significant 70% surveyed trust beauty influencers and expert recommendations, whereas 30% prefer to make independent choices. Shopee Live plays a big role in how Malaysians shop beauty, with 90% tuning into Shopee Live to watch featured products, and 4 in 10 of these live audience members specifically seeking skincare benefits and long-lasting makeup.

When asked what features of the Shopee platform enhanced their Raya shopping journeys the most, 60% of Malaysians surveyed are cashing in on exclusive discounts and promotions during #RayaBersamaShopee campaign. 30% choose to shop on Shopee for its wide variety of product selections and ease of finding the sellers’ products, while 10% trust in Shopee’s customer service, user-friendly interface, and Livestream capabilities.

In choosing sellers of choice to buy from, customer reviews play a crucial role, with 85% of respondents considering them important, particularly valuing verified Shopee purchases and Shopee's customer feedback.

In response to this, and in line with Shopee’s mission to drive an inclusive marketplace, Shopee is proudly debuting #ShopeeRaiLokal Raya Stail Kita fashion show, which will be livestreamed on Shopee Mamak at 2:30pm on 5 March 2024 for all Malaysians. In collaboration with muslim fashion brands, beauty sellers, Zoey Rahman, Dato’ Jovian Mandagie, and Habib Jewels, Shopee intends to dress Malaysians in a wholesome, inclusive way this Raya with dignity and affordably for every occasion. Malaysians will get to learn how to style themselves from Managing Editor of Nona, Hijabista, and Mingguan Wanita, Kiffy Razak, and be treated to a performance by Shopee's Ambassador, Malaysian singer and celebrity, Iman Troye.

For more information, visit https://shopee.com.my/raya-stail-kita

* Raya Stail Kita survey was conducted on 1,040 respondents across Malaysia in February 2024 on Shopee’s marketplace app.

About Shopee

Bella Hazaha Makes Pyjama Fashion Go Viral on Shopee Live

noreply@blogger.com (Sherry Go Sharing) — Tue, 27 Feb 2024 03:25:00 +0000

Homegrown Malaysian Entrepreneur Disrupts Industry With Streetwear

KUALA LUMPUR, 26 February 2024 - One homegrown Shopee Live entrepreneur has disrupted the Malaysian sleepwear market by targeting customers searching for trendy, modest, and affordable pyjamas that can be worn publicly. Bella Hazaha Pyjamas, launched in September 2023, has carved out a unique space in ready-to-wear pyjama fashion, by selling over 500 pyjamas daily and becoming a top seller on Shopee Live.

"Shopee Live has been a game-changer," says founder Bella. "Gone are the days of niche social media advertising. Now, I connect directly with customers, showcasing products in real time. It's like having a personal shopping assistant – the platform tracks orders while the host explains each pyjama's details. This has streamlined operations and boosted my business significantly. I even opened a physical office and warehouse to meet demand!"

Redefining Sleepwear Beyond the Bedroom

Going beyond traditional sleepwear, Bella Hazaha shatters stereotypes with bold prints, vibrant colours, and playful patterns. Their best-selling Kaftan Dress, designed by Bella herself, resonates with women who crave both comfort and self-expression, boasting over 36,600 pieces sold. The collection consists of 16 stunning patterns, ensuring every woman finds her perfect match, from ‘Daisy’ to ‘Leopard print’.

“Our customers are owning their individuality,” she explains. “While satin and silk sleepwear offer undeniable luxury and sensuality, their hefty price tag can be a barrier for many. We strive to create affordable luxury fashion pieces without compromising on quality. That’s why we use cotton mix for our sleepwear. This material isn't just budget-friendly, but it also provides comfort and practicality, offering low maintenance and easy care.”

Harnessing the power of live streaming, Bella revolutionises the way customers connect and shop. During a recent session with over 3,400 viewers, a viewer asked, "What size is right for me? I'm 151cm and 60kg." The host, demonstrating quick thinking and product expertise, promptly recommended a size ‘S’ and went on to explain the brand's sizing guide in detail, giving viewers confidence in their purchase decision. The brand goes live daily at 12PM, offering Malaysians not just affordable pyjamas below RM30 but also a friendly and informative shopping companion.

Personalising Audience Experience

To maintain brand consistency, Bella handpicks and trains each host as a brand ambassador. “I believe that livestream hosts are not just tasked to answer questions – they are the face of our brand. I ensure that my hosts are trained far beyond scripts, standardising everything from makeup and headscarf styles to host-audience interaction. It’s a demanding approach, but what truly sets us apart is our ability to captivate viewers with both stunning fashion and genuine connection."

Bella Hazaha’s live team drives a sevenfold increase in sales through captivating Shopee Live sessions. Since its launch, the brand has strategically expanded its team from three to eight hosts, attributing a significant portion of its sales success to their lively streams that build trust and drive conversions.

"Maintaining energy and engagement during our four to eight hour daily streams demands a lot from our hosts," says Bella. "To ensure their well-being and maximise viewer interaction, we rotate between two hosts per stream, allowing for short breaks and recharged energy. Peak sales periods on Shopee can be intense, with viewership spiking over sevenfold from an average of 36,000 views. We prioritise addressing every comment, fostering a sense of community and ensuring no viewer feels neglected." she concluded.

About Shopee

Shopee Affiliates Embrace Authenticity & Personalisation in 2024

noreply@blogger.com (Sherry Go Sharing) — Fri, 16 Feb 2024 06:59:00 +0000

Shopee Affiliates Embrace Authenticity & Personalisation in 2024

Affiliates emerge as key players in fostering trust & connection among Malaysian users

KUALA LUMPUR, 16 February 2024 - Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, has conducted their ‘Championing Inclusive Commerce 2024’1 study involving over 3,000 affiliates, revealing a resounding positive sentiment for the year ahead. The results highlight a significant trend towards humanised content and increased immersive experience of livestream.

Shopee Affiliates are emerging as key players in shaping consumer perceptions. The study reveals that over two-thirds of affiliates are eager to create more personalised content, emphasising authenticity and genuine engagement. This trend is underlined by the staggering 420% increase in affiliate-driven orders last year, with over 60,000 new affiliates joining the Shopee ecosystem in 2024 so far.

Kenneth Soh, Head of Marketing at Shopee Malaysia said “We have outstanding affiliates who have driven exceptional traffic growth, lending credibility to local sellers and brands through quality content that resonates with Malaysians. As we step into 2024, it is time to embrace authenticity and personalisation. Our study supports this, with 75% of our exceptional affiliates expressing a desire to humanise e-commerce experience and wanting to connect with their customers through relatable stories and genuine experiences.”

The survey highlighted a shift towards leveraging Shopee Live, with 93% of affiliates expressing a desire to grow further using this platform. Additionally, 87% of the surveyed respondents indicated plans to conduct more live streams, incorporating interactive features like polls to create dynamic and participative audience experiences while 94% foresee more local consumers engaging with the platform.

“Our affiliates are the voices and trendsetters of their communities. They have the power to spread trust and connection to their audiences beyond the digital walls. Growing our ecosystem to support e-commerce will continue to be our key priority. We believe in the power of affiliates in driving important and impactful narratives and providing local sellers a platform to further flourish,” continued Soh.

Affiliates are recognising the potential of live streaming, with a 500% increase in live stream orders over the past year. They see the value of live streaming in generating lively consumer engagement through real-time interaction and its ability to convert to immediate sales.

Celeste Phuah, one of Shopee’s top-performing Affiliate Livestreamers emphasised the authenticity of live sessions. "I always keep it real when talking about a brand's product. I share my honest thoughts on its quality, and that's how I build trust with my followers. Before promoting any sponsored products, I make sure to try them out myself. This way, I can be sure they're beneficial for the audience and reasonably priced.”

Celeste is one of the many affiliates that harnesses personalisation and authentic engagement via Shopee Live. She simplifies the shopping journey for approximately 36,000 rural Malaysians seeking convenience online every day. Over the past six months, Celeste has facilitated the redemption of over six million discount vouchers across the platform. Through her educational Shopee Live sessions, Celeste humanises e-commerce, explaining the intricacies of platform and store vouchers to empower users.

Rita Zafran, a high-performing Shopee Affiliate, shared, "My connection with the audience is built on shared interests and common challenges, such as the struggles of preparing children's lunchboxes and organising school bags. My main purpose is to identify products that truly meet my audience's needs. In 2024, I believe live streaming will be a major trend for affiliates. I am joining live streams to interact with my audience in real-time, address their questions and promote the products I'm currently using.”

Since Rita started streaming in 2024, she engages with her users by sharing her favourite home and living products, and her most-used Muslimah shawls. Rita describes these products with the aim of creating a helpful space where users can openly ask any product questions they may have. In the comments section, Rita patiently addresses questions such as ‘Where did you buy these cute lunch boxes?’, ‘Do these tumblers retain heat well?’, and ‘Can you share some styling tips for tudung please?’, providing a human-touch to her e-commerce content.

The ‘Championing Inclusive Commerce 2024’ study is part of Shopee’s thought leadership series. These data-driven insights showcase how Shopee Affiliates have the unique opportunity to build win-win relationships that drive customer loyalty for local brands and sellers.

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Note to Editor

Survey Methodology:

The “Championing Inclusive Commerce 2024” study was conducted by Shopee Marketplace, between 2 and 12 January 2024. Voluntary feedback was obtained from 3,000 Malaysian affiliates.

About Shopee

Four Budget-Friendly Finds on Shopee Live To Transform Your Home this Chinese New Year

noreply@blogger.com (Sherry Go Sharing) — Thu, 01 Feb 2024 03:39:00 +0000

KUALA LUMPUR, 31 January 2024 - As Chinese New Year approaches, the desire for renewal stirs within. The festival symbolises a fresh start, abundant laughter, warmth, and joy. This year, many Malaysians are turning to Shopee Live, a platform overflowing with budget-friendly finds that transform Chinese New Year preparation into a delightful adventure.

Transform your home into a festive haven without breaking the bank. These curated finds from Shopee Live will make your guests feel right at home.

Dress Your Pets for Luck & Laughter with Ezlife

Chinese New Year brings out the need for new clothes in red as it symbolises a fresh start. This year, let the joy extend to your furry family with Ezlife's Pet Chinese New Year Costumes! Choose from six adorable designs, each embodying wishes for luck, prosperity, and abundant happiness. Family photos just got a whole lot more unforgettable as you capture these playful pups and purring princesses in their festive finest.

Ezlife recently educated over 7,700 viewers over Shopee Live for proper measurement fit and symbolic meanings behind their designs. The livestream host effortlessly tackled a diverse array of questions from "what do the Chinese words mean?” to “what size should I buy from my Chihuahua?”. He passionately explored each design, throwing in a playful joke about how the Lion Dance option would save you the cost of an actual troop this Chinese New Year performance.

As the clock strikes 8PM each night, Malaysians across the nation tune into Ezlife’s live stream to discover the latest gadgets to elevate daily living.

New Year, New Cosmic Cookware, New You!

Cookware sets are crucial in ensuring everything can be prepared efficiently and seamlessly. Through its dedication to aesthetics and health, Cosmic Cookware elevates the culinary experience. Investing in a high-quality cookware set makes cooking more enjoyable and motivating.

By popular demand from over 70% of 6,000 livestream viewers, Cosmic Cookware's host, Thivy introduced its proprietary 7-piece Cosmo Set. Made of ceramic, each piece is versatile and can be used for various cooking tasks, from searing and simmering to baking and roasting. Its non-stick surface lets you reduce fat and calories, so you can enjoy all the Nian Gao and glutinous rice without any worries at this reunion dinner.

Cosmic Cookware’s Shopee Live session takes streams every Tuesday, offering viewers additional Shopee Coins and 70% off vouchers throughout the session.

Declutter for the Festival with ILOVEHOME Official Store

This Chinese New Year, invite vibrant energy into your home with chic storage solutions designed to declutter with beauty. ILOVEHOME’s Toy Storage Box with Wheels comes in five stunning colours, offering stackable convenience in L and XL size options. These cleverly designed pieces tuck themselves neatly into corners, granting users the freedom to roll into the next room at will thanks to their built-in wheels. Lined up neatly, these boxes allow you to make the most out of your vertical space. Additionally, the detachable lid protects against dust, leaving toys clean and pristine.

In the middle of its New Year special Shopee Live session, a curious viewer asked, “how big is that toy storage box?” The host demonstrated just how big to over 32,000 viewers by climbing into its spacious depths with a cheeky smile. These spacious 39L and 70L storage boxes are ready to tame the clutter and bring order to your home.

ILOVEHOME is live-streaming every weekday at 9AM on Shopee Live to guide you towards a neater, more joyful home.

Unpacking the Symbols of Chinese New Year with Canny TC

Invite happiness and luck to your doorstep this Chinese New Year with the "福" calligraphy for prosperity. Canny TC’s carefully curated selection of vibrant ornaments act as a conduit for prosperity. Crafted from shimmering metallic gold and vibrant red paper, they come in over 15 dazzling designs to match your unique style to embrace the spirit of the new year.

As it was highly requested by most viewers, Canny TC debuted a hanging decoration featuring Ginkgo leaves. These 38cm ornaments bear the auspicious "财" symbol, promising wealth nestled within their leaves. A promise of overflowing fortune captivated viewers, who rushed to own a piece of this auspicious tapestry.

Every weekday at 4PM, join Canny TC as they unveil the hottest festive decorations for your home.

This Year of the Dragon, unlock Shopee Live’s magic as you discover new ways to decorate your festive haven or prepare the long-awaited reunion dinner. Let joy and laughter echo through your home, honour family traditions passed down, and remember, the most precious gifts aren't bought, they're built together.

Check out the Shopee CNY Sale now: https://shopee.com.my/m/chinese-new-year-sale

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About Shopee

Shopee’s E-Commerce Leadership Fuels Unprecedented Economic Inclusion

noreply@blogger.com (Sherry Go Sharing) — Tue, 09 Jan 2024 05:42:00 +0000

Marketplace Integrates 1.5 Million New Malaysian Talents

KUALA LUMPUR, 4 January 2024 – Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, today revealed demonstrated proof of Malaysia’s radically inclusive digital economy by concluding 2023 with over 1 million Malaysians registered to stream on Shopee Live and over 450,000 new homegrown sellers, influencers, and affiliates incorporated into its marketplace ecosystem nationwide*. Inclusive by design, Shopee’s trifecta of collaborative government partnerships, free Shopee University upskilling programs, and seamless marketplace technology drove home the power of authenticity and hyper-localisation at scale in achieving real social equity. The impact on economic empowerment is clear: this year alone, 80 thousand sellers boosted earnings by 25% year on year, while affiliate orders grew 420% and livestream orders grew 500% respectively.

“While our DNA is digital, and we bring the conveniences of virtual commerce, every one of our local sellers, influencers, and affiliates are real people building real communities on the ground. Not only are we direct to the community, but we are also highly passionate when it comes to using technology to help the underserved. Malaysians who shop from us have direct relationships with our sellers on Seller Chat, Shopee Live, and greet SPX couriers at the door. Malaysian brands and sellers align with our platform because our Shopee Guarantee, Shopee Mall, and 360 Marketing Solutions enable them to showcase how their values align with the values of our customers and are a force for social good,” explained Kenneth Soh, Head of Marketing at Shopee Malaysia.

Shopee Live Opens Up New Channel Opportunities at Scale

In 2023, Malaysians engaged with local influencer hosts 3.5 billion times on Shopee Live and the platform recorded 1 million local streamers registered since its inception in 2019. By investing in high quality studio production and KOL livestream services, increasing livestream touchpoints across the user journey, and offering in-stream tools to optimize livestreams for conversions, Shopee Live has become a key channel for discovery of locally made products.

Over the last 12 months, livestream orders surged by an impressive 500% compared to the previous year.
The adoption of Shopee Live by new local sellers saw a remarkable ten-fold increase in sales and a sixteen-fold surge in orders compared to the previous year
Over 89,000 new affiliates onboarded to drive traffic to local sellers on Shopee Live.
For sellers who realised over 500 thousand Ringgit in sales this year, livestream orders represented up to 40% of total platform orders.

#ShopeeSapotLokal Partners Government in Building Communities

Shopee’s leading role in partnering with the Malaysian government to ensure that local businesses can scale and succeed with e-commerce can be summed up with #ShopeeSapotLokal initiatives:

Over 60,000 SME sellers are benefiting from Shopee strategic collaborations with ministries and government agencies, including the Malaysian Communication and Multimedia Commission (MCMC), the Ministry of Rural Development, and the Ministry of Trade and Cost of Living.
Since its launch in June 2021, Pupuk@Shopee Campaigns in collaboration with MCMC’s PEDi’s Centers throughout Malaysia have driven over RM55 million in sales for 29,000 local sellers and boosted their average daily earnings year-on-year by 22%.
Shopee recently teamed up with the Ministry of Communications and Digital (KKD) in November 2023 to aid 500 National OKU sellers through The OKU Celik Digital Program, pushcarts to assist OKU entrepreneurs and inviting Shopee OKU seller Kelly Chan to provide firsthand experience and tips for navigating the digital marketplace.
Shopee actively champions Malaysia's small businesses, fostering a digital-first ecosystem for MSMEs in alignment with the government's vision to empower local businesses. Shopee has fully implemented the sales tax on imported low-value goods, serving as a catalyst for domestic MSME growth, reflecting a shared commitment to strengthening the local business landscape through proactive collaboration and alignment with regulatory measures.

Shopee University Teaches High-Value, In-Demand Skills For Free

As one of the largest free digital literacy resources in the country, Shopee University has become a powerhouse for local entrepreneurs, equipping them with the skills and knowledge to thrive in the competitive mobile marketplace.

120,000+ attendees in daily classes, 600+ trained through offline bootcamps, and over 650 reached through community engagement events.
39,000 members of ShopeeUni Malaysia Facebook Group, fostering a supportive community of local sellers.
ShopeeUni's Customized Offline Workshops tailored for OKU sellers: Kelly Chan, who suffered from Child Syndrome, tried making a living through a brick and mortar gift shop after she was amputated at 14. A severe skin condition later proved debilitating, as she needed the flexibility to manage her health but many other growth platforms presented cash flow struggles and high debt risk. She solved her woes by being the most diligent attendee of Shopee Uni webinars and using the knowledge and tools to build a sustainable online business with Shopee.

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Notes to Editor

1 million local streamers registered to stream on Shopee Live since its inception in 2019
450,000 new homegrown sellers, influencers, and affiliates incorporated through various #ShopeeSapotLokal initiatives in the last 2 years (post pandemic years).

About Shopee

Crispy Chocolate, Malaysia’s home-grown chocolate brand marks its 50th anniversary

noreply@blogger.com (Sherry Go Sharing) — Thu, 04 Jan 2024 02:25:00 +0000

To mark this historical milestone, the Network Foods Industries Group is launching a national roadshow that initially kicks off in the east coast States and Klang valley.

The Network Foods group is a member of the Pan Malaysia Corporation Berhad (PMC). Founded in 1973, Crispy Chocolate has withstood the test of time. Its chocolatey crispy bite has been an unforgettable part of sweet memories for several Malaysian generations.

Commenting on Crispy Chocolate’s 50th anniversary, PMC Executive Director, Andrew Khoo, said: “For a home-grown chocolate brand to celebrate this milestone is a very proud moment for us. It is a testament to Crispy’s enduring brand value in a competitive field dominated by established international brands.

Khoo noted that, internationally, fewer than 10 chocolate brands have had a history of 50 years or longer.

Crispy chocolate owes its success to its unique malty taste made of the finest malt, quality cocoa and with oven-roasted rice cereal, making it not just another tasty snack, but wholesome as well.”

Network Foods asserts that Crispy chocolate is classified as a health snack containing low sugar content and dietary fibre.

As a testament to its healthful quality, Crispy Chocolate has won the Best Kid Snack in the Natural Health Readers’ Choice Award 2022 and the Cocoa Industry special award from the Malaysian Cocoa Board. It is also certified by the Singapore Health Promotion Board in addition to being certified by Jabatan Kemajuan Islam Malaysia (JAKIM) and Majlis Ulama Indonesia (MUI HALAL)

Capitalising on its popularity, the Crispy brand has recently launched the Crispy spreads for breakfast toasts and Crispy Popz malt balls for easy snacking. The company has also created a Special Crispy Edition range that combines exciting unique Malaysian, Korean and Japanese-inspired flavours. More line extensions of the Crispy range are being considered in future.

To learn more about Crispy Chocolate’s products and updates, visit its new Crispy website, https://crispychocolates.com, or follow their social media channels on Facebook and Instagram.

About Network Foods

Network Foods manufactures, markets and distributes chocolates and confectionary products Network Food’s products have been exported to over 30 countries and territories mainly in the Asia-Pacific and the Middle East regions.

Popular brands of Network Foods are Crispy, Tango, Tudor Gold and Kandos chocolates that are produced in Malaysia. They have been enjoyed by millions of children, young and mature consumers around the world.