tag:blogger.com,1999:blog-23526815615250732872024-03-05T15:34:24.768+00:00St Luke's Blogwww.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.comBlogger742125tag:blogger.com,1999:blog-2352681561525073287.post-43324933727439660192015-05-07T12:31:00.000+01:002015-05-10T12:31:59.237+01:00New faces at St Luke's<span style="font-family: Georgia, Times New Roman, serif;">It has been a busy couple of months at St Luke’s. We’ve welcomed five new lovely people into the fold over the past few weeks: 2 planners (Hannah and Rachel), a creative team (Laura and Claire) and a new intern (Mary).<br /> <br />While they're settling in at their new desks, we thought we'd probe a bit and get the obligatory group photo!</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-small;">from left to right Laura, Mary, Hannah, Claire, Rachel</span></span></div>
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<b style="font-family: Georgia, 'Times New Roman', serif;">Where have you joined us from?</b><br />
<span style="font-family: Georgia, Times New Roman, serif;"><br />Claire and Laura: Grey Possible.<br /><br />Mary: Temporarily working at KitCattNohr.<br /> <br />Hannah: RKCR/Y&R as a planner working on Danone and Land Rover.<br /><br />Rachel: Elvis.<br /><br /><br /><b>What creative work has got your attention at the moment?</b><br /><br />Laura: Three’s #HolidaySpam campaign.</span><br />
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<span style="font-family: Georgia, 'Times New Roman', serif; text-align: center;">Mary: Carlsberg spoof of the ‘beach body ad’. I thought it was well executed- even made me smile.</span><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjipxIcGKwZ0Om3ZlCwo9dZPdFY60E__iSGueJ1RSlAeXcFGW13y__1qfgovpJB0fF827KdcIeFsciCagkV1eB60gtsCxlq1zmopHOE1JN-kEB5hyfUsIp04Vc1MrJTTnNI80_XPXTykg8/s1600/beer+body.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjipxIcGKwZ0Om3ZlCwo9dZPdFY60E__iSGueJ1RSlAeXcFGW13y__1qfgovpJB0fF827KdcIeFsciCagkV1eB60gtsCxlq1zmopHOE1JN-kEB5hyfUsIp04Vc1MrJTTnNI80_XPXTykg8/s1600/beer+body.jpg" /></a><span style="font-family: Georgia, Times New Roman, serif;"><br /><br />Claire: Creative pre rolls from GEICO.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRdmriGzo0rGVi9-oYc6GLN15aNpoOy9IwXGBC-jJ06HKOHla1eEa8Rb9tPbp21QETX8W0VxgBlFWASm_3DahH52915witR3fvUx44eyMYjuy-MS0y7lwt8RjyJw_gL4P7dLH3ztrmIu4/s1600/geico+blog.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRdmriGzo0rGVi9-oYc6GLN15aNpoOy9IwXGBC-jJ06HKOHla1eEa8Rb9tPbp21QETX8W0VxgBlFWASm_3DahH52915witR3fvUx44eyMYjuy-MS0y7lwt8RjyJw_gL4P7dLH3ztrmIu4/s1600/geico+blog.jpg" /></a><span style="font-family: Georgia, Times New Roman, serif;"><br /><br />Hannah: Uber Rush, where they’re planning on getting drivers to multitask their regular taxi service with same-day goods deliveries at no extra charge. Will be interesting to see if and how it works but it’s a genius idea to grow their service and undercut competitors.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmxEuETOFMa-WxfTw7WJtQkgfFvNagvYNrIai6OXMvOm_EOVDFg36WAYMMJ167ksE669RiLZNk_19QQhJzkHxxA7riUlucQv36f97mtNDrD6SmRHbx0cScovO9KF2Xqa4QNvnl1WCjCDM/s1600/uber+rush+blog.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmxEuETOFMa-WxfTw7WJtQkgfFvNagvYNrIai6OXMvOm_EOVDFg36WAYMMJ167ksE669RiLZNk_19QQhJzkHxxA7riUlucQv36f97mtNDrD6SmRHbx0cScovO9KF2Xqa4QNvnl1WCjCDM/s1600/uber+rush+blog.jpg" /></a><span style="font-family: Georgia, Times New Roman, serif;"><br /><br />Rachel: I’m loving the ‘this girl can’ campaign for Sport England- they hit exactly the right tone, inclusive and inspiring, makes me want to get my running shoes on!<br /></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8bjTXSwAf5UJZpjhajqyVgkNpCjwI3ApK_ntj0QOuJfpUTrXwP5KLtquYpAC03ZuemP2FQ0UzODrE2m72jAtPvqzzMoP0bej4FVosx-0cE9Y20cUUakG1mdBEJ7cb2zImQTbllQfGVHk/s1600/this+girl+can+blog.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8bjTXSwAf5UJZpjhajqyVgkNpCjwI3ApK_ntj0QOuJfpUTrXwP5KLtquYpAC03ZuemP2FQ0UzODrE2m72jAtPvqzzMoP0bej4FVosx-0cE9Y20cUUakG1mdBEJ7cb2zImQTbllQfGVHk/s1600/this+girl+can+blog.jpg" /></a><br />
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Tell us something amusing about yourself (nothing work related please!)</b><br /><br />Laura: I once sang for the Queen in a choir when I was 10.<br /><br />Claire: I’m a descendant from a Victorian circus family.<br /><br />Mary: I like trying to fit into small spaces. Personal best is a washing machine, the kind you find in launderette.<br /> <br />Hannah: I wish I was more gangsta. I used to have a bad habit of shaving a slit in my eyebrow when I got drunk and can rap all the words to Jay Z and Lil Wayne – A Billie.<br /> <br />Rachel: I like hula hooping... will that do?</span><br />
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www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-90146927740729246932015-05-01T13:13:00.000+01:002015-05-01T13:13:25.663+01:00Win your summer fantasy with Very!<div class="MsoBodyText">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMYRZwvEbrgGsbrajqgSuBfZqWBaprWPTDiJbPdgeV5QORm_r2DtSVvo-2fPtMT1JzuawtydrohCqY8Boz6jYAjIH0xVEJFbr0wwLoncOLQMxTYlS4I3l_C32pMJVEstMnbg-adIYiCyw/s1600/Screen+Shot+2015-05-01+at+13.11.37.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMYRZwvEbrgGsbrajqgSuBfZqWBaprWPTDiJbPdgeV5QORm_r2DtSVvo-2fPtMT1JzuawtydrohCqY8Boz6jYAjIH0xVEJFbr0wwLoncOLQMxTYlS4I3l_C32pMJVEstMnbg-adIYiCyw/s1600/Screen+Shot+2015-05-01+at+13.11.37.png" height="320" width="318" /></a></div>
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With wet weather forecast for this bank holiday weekend,
here at St Luke’s we really #cantwaitforsummer. So to help ease the
anticipation, this week we launched our <a href="http://www.very.co.uk/win-your-summer-fantasy">Summer Fantasy Generator</a>
for Very! Built for Facebook, the content gives you the chance to win your
perfect summer holiday, by spinning and sharing your favourite scenario with
friends.<o:p></o:p></div>
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The social activity was developed by St Luke’s to support our
“#cantwaitforsummer” campaign for Very, with our latest <a href="https://www.youtube.com/watch?v=gMPMjoPosPY">20" TV ad</a> also
going live last week. Play the game to have a chance of winning your fantasy
holiday – it should make the wait a little easier!<o:p></o:p></div>
www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-18807090547785295032015-04-09T09:50:00.000+01:002015-04-14T10:02:43.305+01:00Be more interesting.<span style="text-align: justify;">The work life balance is one that is often difficult to get right, especially in an industry of tight deadlines, pitches and the ‘always-on’ mindset that we have in advertising.</span><br />
<br />
In a very generous bid to ensure that all St Lukers take an opportunity to continue to expand their social and ‘extra curricular’ lives there is an annual grant available for each permanent employee to learn to do something to “Make yourself more interesting.”<br />
<br />
The value in a well-rounded person should never be underestimated and St Luke's has remarkably valued this for around 20 years. People have done all manner of things such as nutritionist courses, learned to salsa or taken swimming lessons.<br />
<br />
I’d been toying around with the idea of doing a few different things with my fund this year, until over Christmas I realised that I was now as an adult craving a hobby that I spent most of my teenage years enjoying – performing arts.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy9uCWG9tkpyu2H7l-Vp07Y_grllf-Nn-RmCeTCP1ahhPD7K_vyVybrizmR6ndQgNQW0ORhKu7PWqiCuiDd9rBj1P4XO-Egtj7IeqM74uqUlE_k32QpH2-s0OqKkRRbbS5A9oh5uDxMeM/s1600/pineapple.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy9uCWG9tkpyu2H7l-Vp07Y_grllf-Nn-RmCeTCP1ahhPD7K_vyVybrizmR6ndQgNQW0ORhKu7PWqiCuiDd9rBj1P4XO-Egtj7IeqM74uqUlE_k32QpH2-s0OqKkRRbbS5A9oh5uDxMeM/s1600/pineapple.jpg" height="213" width="320" /></a></div>
<div>
<br />
I set about researching immediately, and on Jan 2nd I signed myself up to a 12 week course for adults at Pineapple Performing Arts School – held for 3-4 hours every Sunday at the legendary Pineapple Dance Studios in Covent Garden. Gulp.<br />
<br />
After the first session I was beaming with excitement and the next day came bounding in to work, still buzzing off the adrenaline. The singing teachers had been in the original casts of Wicked, Billy Elliot, The Lion King and Mamma Mia. Drama was led by a pair of actor/directors, and dance classes were taught by performers at the top of their games in Street, Hip Hop, House and Musical Theatre. I was in awe of their talent, and it was overwhelming and terrifying to think that in 3 months time I’d be on a London stage, performing a showcase of pieces that we would learn over the 12 weeks.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLIIjsH1skeOai8WSJ4xb45sef684EZwEr_F4Xh1Fby-Rc6OhoIXKiNecL7PTa3F4mi2hPxUk-gIdydUgiuEHeS0QUJ0V7oMUXpzRD9kTZI6_Az4F5Ap0xhD_9iZVGd94RloLUq_b4hQQ/s1600/PPAS+1.jpg"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLIIjsH1skeOai8WSJ4xb45sef684EZwEr_F4Xh1Fby-Rc6OhoIXKiNecL7PTa3F4mi2hPxUk-gIdydUgiuEHeS0QUJ0V7oMUXpzRD9kTZI6_Az4F5Ap0xhD_9iZVGd94RloLUq_b4hQQ/s1600/PPAS+1.jpg" width="320" /></a><br />
<br />
When show weekend arrived I felt sick with nerves, and was glad I only had a few select friends coming to watch the 2 shows we were performing on the Sunday. Having a singing solo and a drama duologue, as well as numerous group numbers, made the personal pressure feel heightened, but in the end these were some of the standout memories where I felt I thrived most. The feeling of the adrenaline rush after both performances and seeing my friends' grinning faces in the audience is one I have tried to bottle.<br />
<br />
The whole experience reminded me that you should never feel like you’re too old, too busy or too tired to throw yourself into doing something you find nerve-wracking or challenging. The buzz is amazing, and sometimes you just need reminding of that.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqPeDJMzYxzO6URedXVz5cCbeLI3BZzielex3KmZRCiftytPHuNeHdiDlryT1wV_rV68a1iLPv4cT-tg5dO90LyvjTeHCenZjQ_A34L3JdG1tB0yWTK4rxxvlIAMtHyRN74C8DpPisXd4/s1600/IMG_5921.jpg"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqPeDJMzYxzO6URedXVz5cCbeLI3BZzielex3KmZRCiftytPHuNeHdiDlryT1wV_rV68a1iLPv4cT-tg5dO90LyvjTeHCenZjQ_A34L3JdG1tB0yWTK4rxxvlIAMtHyRN74C8DpPisXd4/s1600/IMG_5921.jpg" width="240" /></a><br />
<br />
Even if it’s not something you find daunting, it’s a sterling reminder that we should all make time for hobbies. And when an agency like St Luke’s will freely offer you money to learn to do whatever you like, you should grab the opportunity with both hands! </div>
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<span style="font-size: 11pt; text-indent: 0cm;">Having come back to the office
after the long four-day Easter weekend, summer is definitely in sight. And what
better way to celebrate, than with the launch of the new “</span><span lang="EN-US" style="font-size: 11pt; text-indent: 0cm;">#cantwaitforsummer</span><span style="font-size: 11pt; text-indent: 0cm;">” campaign for Very.</span></div>
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<br /></div>
<div class="AgendaItems" style="margin-bottom: .0001pt; margin: 0cm; mso-list: none; text-indent: 0cm;">
<span lang="EN-US" style="font-size: 11.0pt; mso-ansi-language: EN-US; mso-ascii-font-family: Georgia; mso-bidi-font-family: Georgia; mso-hansi-font-family: Georgia;">Centered around the anticipation of summer and the ideal, relaxing,
carefree life it brings, the campaign shows that with a bit of imagination and products
from Very, you can create your perfect summer whenever and wherever
you are.<o:p></o:p></span></div>
<div class="AgendaItems" style="margin-bottom: .0001pt; margin: 0cm; mso-list: none; text-indent: 0cm;">
<br /></div>
<div class="AgendaItems" style="margin-bottom: .0001pt; margin: 0cm; mso-list: none; text-indent: 0cm;">
<span lang="EN-US" style="font-size: 11.0pt; mso-ansi-language: EN-US; mso-ascii-font-family: Georgia; mso-bidi-font-family: Georgia; mso-hansi-font-family: Georgia;">The campaign launches with a <a href="https://www.youtube.com/watch?v=hXxP68FhaHs">40” TV ad</a> featuring Fearne Cotton and Rochelle
Humes and is supported by a 20” TV ad, print, interactive digital banners, and
bespoke <a href="https://twitter.com/verynetwork/status/585414730711486464">social creative</a>. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoVYh_FNVqJ0gkPlMJFb78zbmPoxl8rZTsEpNScQZCuIIvgWhT-uqPxxKVJGukdhmDMbCU7qQna3ndYuH8xxEmHVHbJHJ7_wzTe_3r_OkIC9fBAvAV6EPApsRdkVaXj6WYGkZyiSy2_lI/s1600/Screen+Shot+2015-04-07+at+17.20.50.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoVYh_FNVqJ0gkPlMJFb78zbmPoxl8rZTsEpNScQZCuIIvgWhT-uqPxxKVJGukdhmDMbCU7qQna3ndYuH8xxEmHVHbJHJ7_wzTe_3r_OkIC9fBAvAV6EPApsRdkVaXj6WYGkZyiSy2_lI/s1600/Screen+Shot+2015-04-07+at+17.20.50.png" height="320" width="218" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4N9ov8huPDpcFzU9Eme6v_ZfuwTzmascWakUFFHdF87n5nNM69DtWKK2ZQlNBDgfp5nln2295wiqXsZeY0kNyq1AksDI5_8Fjs6NLQ4m-uAYSSFmlQvCUWzSjNkkOwB1_g0_x8kkV_HM/s1600/Screen+Shot+2015-04-07+at+17.21.09.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4N9ov8huPDpcFzU9Eme6v_ZfuwTzmascWakUFFHdF87n5nNM69DtWKK2ZQlNBDgfp5nln2295wiqXsZeY0kNyq1AksDI5_8Fjs6NLQ4m-uAYSSFmlQvCUWzSjNkkOwB1_g0_x8kkV_HM/s1600/Screen+Shot+2015-04-07+at+17.21.09.png" height="236" width="320" /></a></div>
<div class="AgendaItems" style="margin-bottom: .0001pt; margin: 0cm; mso-list: none; text-indent: 0cm;">
<span lang="EN-US" style="font-size: 11.0pt; mso-ansi-language: EN-US; mso-ascii-font-family: Georgia; mso-bidi-font-family: Georgia; mso-hansi-font-family: Georgia;"><br /></span></div>
<div class="AgendaItems" style="margin-bottom: .0001pt; margin: 0cm; mso-list: none; text-indent: 0cm;">
<br /></div>
<div class="AgendaItems" style="margin-bottom: .0001pt; margin: 0cm; mso-list: none; text-indent: 0cm;">
<br /></div>
<div class="AgendaItems" style="margin-bottom: .0001pt; margin: 0cm; mso-list: none; text-indent: 0cm;">
<span style="font-size: 11.0pt;">So go on, it may only be April
but put on those sunnies, listen to your favourite summer playlist and join the
conversation – what can’t you wait for this summer?<o:p></o:p></span></div>
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www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-82044035825604078182015-04-03T08:30:00.000+01:002015-04-22T09:31:34.468+01:00Mecca Bingo with Friends<br />
Our debut campaign for Mecca Bingo launched at the end of March, following our pitch win back in November.<br />
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The new campaign, entitled ‘Friends that play together, stay together’, positions Mecca Bingo as an authentic gaming brand with a big heart, bringing friends old and new together for a fun, relaxed time.<br />
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The campaign features 2 sets of creative, each with 30", 20" and 10" spots and is set within an animated world where a group of four busy friends come together through Mecca Bingo. The campaign shows that friends can enjoy a fun relaxed game of bingo and connect with each other socially, either online or in one of the many Mecca Bingo Clubs.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT2EmP8WdiOkow1dw5R_O_kWTFqDfCbZ4SKRfmk32I9b4n-ni1kwSnJmaRI7pKyTjG6shLlasuIp9YwVYnJtQFAk3-Pajb7VLnCSGa7CYllnXN8wo9TdMwoDqBtCfpA7i4y0KbC8DfXrA/s1600/Mecca+cupcakes.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><br />
Friends being of both two and four legged varieties (of course!) as we also introduce the pet pug of one our female characters. During pre-production we named all the characters to help refer to amends to be made to each of their designs, we had Carol, Lynne, Pete, Rani and Sidney the pug, however after launch the client went on to run a successful Facebook campaign to name the pug who<br />
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is now officially known as Dabber!</div>
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And to celebrate the launch, we sent the client and the rest of the agency a set of customised pug cupcakes. Delicious.</div>
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<span style="line-height: 24px;">The campaign was picked up in the Creative Showcase for The Drum, and initial results have seen it working extremely well for the brand. The second of the films launches in May. Let us know what you think @stlukescomms.</span></div>
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www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-63075041509659611982015-02-11T12:13:00.003+00:002015-02-11T12:25:47.381+00:00It’s a “New Dawn,” it’s a new day, for Sunny.co.uk<br />
Today, we launch the new integrated campaign <span style="text-align: center;">for Sunny.co.uk. It’s our first above the line campaign for the brand since we won the account mid-2014. It goes by the name of ‘New Dawn’ and we’re excited for it to finally be revealed. The first brand TV spot goes live after Emmerdale tonight, on ITV, between 7.25 and 7.30pm. </span><div>
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<br />It’s fair to say we’ve come up against a few obstacles throughout the development of this campaign - but this is to be expected when you count Wonga in your competitive set, and the industry itself is in the midst of upheaval and regulation from the FCA ensuring that all lenders adhere to strict, new rules to ensure consumers don’t find themselves in serious financial difficulties.<br /><br />The fortunate thing was, Sunny’s product already adhered to most of these regulations, so the introduction of the rate cap meant the business would be one of the very small proportion of lenders who could still survive. The resolve from the client and the St Luke’s team has been hardy, and we have created a set of ads that we are proud of, and believe stand up strong in setting a new agenda in the short-term credit industry.<br /><br />The campaign launches our line ‘Tomorrow will be Sunny’ and positions Sunny as a stepping-stone to a brighter financial future.</div>
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<br />The TV ads feature a launch <a href="https://vimeo.com/119325305">‘Manifesto</a>’ ad to introduce the brand, and two further spots showing how a Sunny loan can help their customers overcome common challenges in every day life, such as<a href="https://vimeo.com/119325454"> Nick and Zoe </a>who are a young couple moving house and <a href="https://vimeo.com/119325304">Ben,</a> a market trader running his own business. The ads were all shot on location, and the stories are based on insight from research. <br /><br />To launch the campaign internally at the client’s offices today we organised barmen to go over to their 2 sites and make juicy Sunny mocktails, and sent some delicious branded cupcakes to go with them.<div class="MsoNormal" style="line-height: 115%; tab-stops: 1.0cm; text-align: justify; text-justify: inter-ideograph;">
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<span style="font-family: Georgia, 'Times New Roman', serif; font-size: 11pt; line-height: 115%;">Looks like a lot of fun! Hope there are some leftovers…!</span><br />
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www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-45149563943350120092015-02-09T17:03:00.000+00:002015-02-09T17:04:13.441+00:00Mark Denton inspires St Luke's<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEii4cTla-OBF4NNA3jvagokagVS-7i-EOFG6BlgEnV_ninMOCT-7qMV9M_I9-1UO4sKazTZGlfnI8_P7dEoCl8tjnJjFtETKyK_cxfX_yyJXd36hkSYLQ7ecqgeISmwUqqcuZxJqRBR2mY/s1600/Unknown.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEii4cTla-OBF4NNA3jvagokagVS-7i-EOFG6BlgEnV_ninMOCT-7qMV9M_I9-1UO4sKazTZGlfnI8_P7dEoCl8tjnJjFtETKyK_cxfX_yyJXd36hkSYLQ7ecqgeISmwUqqcuZxJqRBR2mY/s1600/Unknown.png" height="200" width="320" /></a></div>
<span style="background-color: white;"><span style="font-family: Helvetica, sans-serif; line-height: 21px;"><br /></span></span>
<span style="background-color: white;"><span style="font-family: Helvetica, sans-serif; line-height: 21px;">Excitement hit St Lukes on Thursday evening as the agency prepared for the much anticipated talk from advertising legend Mark Denton. Champagne and Heineken (naturally!) were flowing as clients and the man himself arrived. Rocking a checked suit from his clothing label (one of Marks many projects) he took to the front of the audience and after battling a few minor technical difficulties, the talk began. </span><br class="" style="font-family: Helvetica, sans-serif; line-height: 21px;" /><br class="" style="font-family: Helvetica, sans-serif; line-height: 21px;" /><span style="font-family: Helvetica, sans-serif; line-height: 21px;">We don't want to give too much away, should he come to an agency near you soon, but we were taken on a whirlwind journey of Mark's extensive advertising career. From 7 year old Mark watching his first really memorable TV ad to setting up his own agency and winning numerous awards. Utterly engrossed faces stared up at Mark as we were transported through chapter after chapter of his incredible career, all the while keeping us laughing throughout.</span><br class="" style="font-family: Helvetica, sans-serif; line-height: 21px;" /><br class="" style="font-family: Helvetica, sans-serif; line-height: 21px;" /><span style="font-family: Helvetica, sans-serif; line-height: 21px;">A particular favourite moment came when Mark talked about his most memorable experience with his clairvoyant, Claire from Catford, and the champagne bottle next to him popped its corked completely unaided. This added an even greater sense of mystique around an already mystical part of his talk. Mark has assured us this wasn't set up but we suggested adding it in for future talks! </span><br class="" style="font-family: Helvetica, sans-serif; line-height: 21px;" /><br class="" style="font-family: Helvetica, sans-serif; line-height: 21px;" /><span style="font-family: Helvetica, sans-serif; line-height: 21px;">It was a highly entertaining talk that has us all gripped from start to finish. Everyone left with something useful to take with them into the advertising world and a new found interest in all things clairvoyant. </span></span>www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-62900218044051568302015-02-06T18:04:00.002+00:002015-02-06T18:04:42.802+00:00ST LUKE’S HAVE LAUNCHED “A LOVE THAT GROWS” FOR DIVINE<div class="MsoNormal" style="margin-left: 14.2pt;">
Valentine’s Day is approaching
quickly… Raspberry is getting ready to go out with Dark Chocolate, and Toffee
and Sea Salt are about to embark on a romantic weekend away… <o:p></o:p></div>
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While those love struck couples
are falling head over heels about each other in anticipation of the big day, we
at St Luke’s are anticipating a big day of a different kind….the launch of our new
Divine print campaign which goes live today! <o:p></o:p></div>
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<br /></div>
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With so many different brand and
flavours of chocolate to try, we wanted to bring to life Divine’s unique
flavours by giving them their own personalities. The press ads show the
different ingredients in the chocolate meet and fall in love, highlighting what
a great match the flavours are together and how irresistible they will taste.</div>
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<span style="text-indent: 0cm;"><br /></span></div>
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<span style="text-indent: 0cm;">The new campaign
line “a love that grows” not only highlights the love you experience for Divine
when you try their range of flavours but also reflects the bigger story behind
the brand. As a Fairtrade leader and pioneer, they are the only chocolate
company that is co-owned by the cocoa farmers themselves – meaning that the
farmers are committed and passionate about making the very best chocolate.
Their motto “Pa-pa-pa”, meaning “the best of the best” epitomises this virtuous
cycle that keeps on improving.</span></div>
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<span style="font-family: Georgia; font-size: 13.3333330154419px;">There are so many layers to be discovered within this inspiring organisation, I urge you to dig deeper into the Divine story whilst enjoying one of their 13 mouth watering flavours.</span></div>
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<span style="font-family: Georgia; font-size: 10pt;"><br /></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUtw7z3XG98tl5B-TFKkteMWB8RRvvhs4Kuwd6wcS8BgFQUhKEQl3-5V1OnBX6G16X6sxoA9vrRvLhVLxR7311L0yRuC-szMaYBGhD_AEVujJvGYsckG4Uha43YMWihZ5_8f9xSdILS-Y/s1600/ES+06.02.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUtw7z3XG98tl5B-TFKkteMWB8RRvvhs4Kuwd6wcS8BgFQUhKEQl3-5V1OnBX6G16X6sxoA9vrRvLhVLxR7311L0yRuC-szMaYBGhD_AEVujJvGYsckG4Uha43YMWihZ5_8f9xSdILS-Y/s1600/ES+06.02.jpeg" height="220" width="320" /></a></div>
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www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-70194759668239185002014-12-17T09:00:00.000+00:002014-12-17T11:04:56.596+00:00St Luke’s help Heineken to Unlock London<div class="MsoNormal">
<span lang="EN-US">There are 7,382 pubs, 17,883 restaurants
and 4 circus schools in the capital and most Londoners won’t set foot in the
vast majority of them. With so many venues on offer it’s easy to understand why
Londoners can be paralyzed by the choices on offer and end up sticking with what
they know. In an effort to help make the most of the world’s most interesting
city we have worked with Heineken to produce the A-Z of Unlocking London which
will run as a Metro cover wrap.<o:p></o:p></span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE9rRMz3N90KBDEEm5D-cPXcaaD0i88FeJaPlJYvy4dUS3nC_WfSERrpX8rA9XGgru91oI9gCtf8XI0Xe74RMMKfUZC21SdTnEwkSX-7fbkX6M3hta9O5xUPDT9bB5oxjgo6W1uwltN9Y/s1600/HK_Cover_Wrap.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE9rRMz3N90KBDEEm5D-cPXcaaD0i88FeJaPlJYvy4dUS3nC_WfSERrpX8rA9XGgru91oI9gCtf8XI0Xe74RMMKfUZC21SdTnEwkSX-7fbkX6M3hta9O5xUPDT9bB5oxjgo6W1uwltN9Y/s1600/HK_Cover_Wrap.jpg" height="320" width="265" /></a></div>
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The content helps Londoners discover hidden bars, get into
preview film screenings and visit the hottest restaurants on the day they open.
As well as listing out some of the most interesting and unique venues the wrap
is full of interesting facts such as how you can use a satellite dish to find
your way home. This engaging content is bought to life by the intricate
illustrations of Toby Triumph.</div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDFIv0GEtFqdAGvVWFQNz7tReF0Mi6j038LqCTT5yQ2TzX-UUq4o6u7gUNo8TWhPzyXhkpSkYqOq5AVLUYKp6384tt2ruEcPartMcWPZXA761LhFq8GGREPpAi3VTugVH7UFzlU5qWdyc/s1600/photo+2.JPG.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDFIv0GEtFqdAGvVWFQNz7tReF0Mi6j038LqCTT5yQ2TzX-UUq4o6u7gUNo8TWhPzyXhkpSkYqOq5AVLUYKp6384tt2ruEcPartMcWPZXA761LhFq8GGREPpAi3VTugVH7UFzlU5qWdyc/s1600/photo+2.JPG.jpeg" height="240" width="320" /></a></div>
If you miss out on picking up this handy
pocket guide on Wednesday 17<sup>th</sup> January then the content will be
shared online over the coming months.</div>
www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-82529430279084394592014-12-16T17:42:00.000+00:002014-12-17T18:17:46.850+00:00Christmas Jumper Day raises the big bucks<div class="MsoNormal" style="text-align: left;">
Watch out Christmas Day, you’re facing a threat who is rapidly
stealing all your thunder. Christmas Jumper Day is gaining so much hype every
year that its importance in the calendar could soon take over Christmas! The nation has really gone nuts with Christmas jumpers – with
the new rule being the-more-revolting-the-better.</div>
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Naturally we all got on board, and donned our favourite
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In the spirit of fundraising for a good cause, we got sweaty
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A Blind Cider tasting served a dual purpose of aiding and
abetting the brownie gluttons whilst also ensuring all St Luker’s really can
identify the Bittersweet taste of Strongbow and the sweet joy of Old Mout –
luckily the results were mostly positive!</div>
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Lastly, our first Silent Auction was held where lots of
(ahem) premium prizes were up for grabs… including having our lovely CEO Neil
as your Tea slave, a week of gourmet lunch, an extra half day of holiday, and a
personal agenda-setting-idea with the mystic Dan and Rose.<span style="mso-spacerun: yes;"> </span>Sadly people also donated far too much to
keep me silent for a day! Congratulations to Save the Children on another record breaking year! #Xmasjumperday<o:p></o:p></div>
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<o:p></o:p><br />www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-28299806741569976282014-12-12T10:02:00.000+00:002014-12-15T10:02:52.995+00:00THE LITTLEWOODS TOUCH COMES TO YOUR HIGH STREET<div class="MsoNormal">
<span lang="EN-US">The fairy lights are twinkling and the
turkeys are looking nervous. Christmas is unmistakingly approaching. Every
child in the country is busy scribbling away trying to create the ultimate
Christmas list to ensure all their wishes come true on the most magical
Thursday morning of the year.</span></div>
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<span lang="EN-US"><o:p><br /></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitCGbSqd90fon9J4YYNWz2HsaVie1qapfBZ9fx5zkGLaYRfNGReJBAFPq48Gy0SZb3L7Ap71AcDe3wehhBpWs32WnwHPuYPSp_po1722GsaNwnpblwAnWNLqnHCBZu0HkKqMJnLFI9gbE/s1600/Screen+Shot+2014-12-08+at+12.13.04.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitCGbSqd90fon9J4YYNWz2HsaVie1qapfBZ9fx5zkGLaYRfNGReJBAFPq48Gy0SZb3L7Ap71AcDe3wehhBpWs32WnwHPuYPSp_po1722GsaNwnpblwAnWNLqnHCBZu0HkKqMJnLFI9gbE/s1600/Screen+Shot+2014-12-08+at+12.13.04.png" height="278" width="400" /></a></div>
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<span lang="EN-US">Myleene has once again harnessed the power of The Littlewoods Touch
and is using it to grant Christmas wishes for the whole family in her role as the genie. Our Aladdin themed campaign has stepped out of the </span>TV and on to the high street as Littlewoods
helps Christmas shoppers’ wishes come true.</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgykkMwygpbnSJdBilAWIneZ5xBUlWH5OuptdN4nN65fqXrcfUQp2Ay3ynNqfvOaCDE0ttLhkOtC23Ei1O9Vfwld_s_nW6CsaQiazaE5v1QR18wkv5ZjAfsS19JjuG_GnuQBgShOemfsNY/s1600/Screen+Shot+2014-12-08+at+12.12.38.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgykkMwygpbnSJdBilAWIneZ5xBUlWH5OuptdN4nN65fqXrcfUQp2Ay3ynNqfvOaCDE0ttLhkOtC23Ei1O9Vfwld_s_nW6CsaQiazaE5v1QR18wkv5ZjAfsS19JjuG_GnuQBgShOemfsNY/s1600/Screen+Shot+2014-12-08+at+12.12.38.png" height="220" width="400" /></a></div>
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<div class="MsoNormal">
<span lang="EN-US">The activity, which kicked off in Liverpool,
invites families to rub the magic lamp and
hopefully win some of their wishes. Those who are brave enough to take a ride on the magic carpet will also be able to see their </span>adventure featured on key media placements across the city.</div>
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www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-62976050177906364742014-12-02T10:34:00.002+00:002014-12-02T10:36:37.160+00:00We're in the charts!After over 33,000 downloads (and counting) of the Thimbles track by Beuys Toys from our Very ad, we have successfully made it into the <a href="http://www.bbc.co.uk/radio1/chart/indiesingles">Top 30 of the Official Indie Chart this week</a>.<br />
<br />
Thanks to everyone that's downloaded and shared the track, we're beyond delighted that it's been so popular!<br />
<br />
If you haven't downloaded it yet, do so <a href="http://blog.very.co.uk/2014/11/biggestchristmasyet/">here</a> and let's see if we can get this to climb up the chart!<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.bbc.co.uk/radio1/chart/indiesingles"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMPQBsysItmYPmVp-PZPM4u573PkwXPCppc-X-tYrQnYJkgqysw7UQruuvBkjIhuTxvXgdjiYDthEEsIOjehmM-EnHzJ3kVrH1DsD_6QnOfHEvxphi8bZAL15e-wEMYimE8eCeamKtTsg/s1600/Screen+Shot+2014-12-01+at+10.53.01.png" height="247" width="320" /></a></div>
<br />
Keep your thoughts coming @stlukescomms, we love to hear what you think.www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-18826104529286630542014-11-11T18:42:00.000+00:002014-11-12T00:48:16.412+00:00Free music thanks to amazing response to our Step Into Christmas ad for Very!First thing to say is thank you! We have been blown away by the response to our Christmas ad for Very, which has seen their social channels buzzing with positive feedback on the style and story of the ad. However, by far the most commented about feature of the ad is the music.<br />
<br />
<br />
Music is an integral part of every Very TV ad we have made in the past couple of years, and this year Christmas campaign has been no exception. We have been inundated with comments on YouTube and Twitter asking who the track is by and where people can get their hands on it.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://blog.very.co.uk/2014/11/biggestchristmasyet/"><img border="0" height="205" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvlxiLPbyagUHOoC00x2LlxkizKwOK5yY-PtD6DjWh1GCHe8-gKRmmmCREY7Bt6wTdMmllncwbQz67MTaCHIlvCL0JyWhwdnkz5NWHu8OQVAQGlEdRWbGd2ZMdj3BJgYytDUWL_FVfYAw/s320/Screen+Shot+2014-11-12+at+00.45.17.png" width="320" /></a></div>
<br />
<br />
The track was composed especially for this ad, by an artist who goes under the name of Beuys Toys and the track is called Thimbles.<br />
<br />
The great news is you can now own this track for yourself for FREE as it is available to download off the <a href="http://blog.very.co.uk/2014/11/biggestchristmasyet/">Very blog site</a> and check out the <a href="https://vimeo.com/111086587">ad again here</a>.<br />
<br />
Tell your friends, share the love!<br />
<br />
Merry (early) Christmas from the Very team!<br />
<br />
@stlukescomms<br />
@verynetwork<br />
#biggestchristmasyetwww.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-85501973348146938182014-11-10T11:33:00.000+00:002014-11-20T14:16:21.640+00:00The Littlewoods Touch makes Christmas wishes come true<div style="line-height: 14.05pt; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 5.25pt; margin-top: 0cm; vertical-align: baseline;">
<span style="color: #3a3f34; font-family: Arial; font-size: 9.0pt;">As the nation’s children start scouring the
internet for that perfect toy to top their wish list our latest Christmas
advert shows how The Littlewoods Touch can make everyone’s Christmas wishes
come true.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZXCaBW5yJNOIPMqcUOXs4ucrg-TnTaviC3bQxE7lJVJ7GibFFp9uqaAVmQI6dJu2rRIyRwohmGKDBsv7bWPOWYSL6vr4BnpgyS-rjdGgESkv5MB3pePGZhbU1lFNWhpRp9LX2Gskoy5Q/s1600/Group+wide.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZXCaBW5yJNOIPMqcUOXs4ucrg-TnTaviC3bQxE7lJVJ7GibFFp9uqaAVmQI6dJu2rRIyRwohmGKDBsv7bWPOWYSL6vr4BnpgyS-rjdGgESkv5MB3pePGZhbU1lFNWhpRp9LX2Gskoy5Q/s400/Group+wide.jpg" width="400" /></a></div>
<div style="line-height: 14.05pt; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 5.25pt; margin-top: 0cm; vertical-align: baseline;">
<span style="color: #3a3f34; font-family: Arial; font-size: 9.0pt;">This year we take our inspiration from one of
the most important parts of any Christmas, the family trip to the Panto. We see
as a family inadvertently step into the world of an Aladdin pantomime which
gets transformed by the genie, played by Myleene, as she spreads the magic of
The Littlewoods Touch.</span></div>
<div style="line-height: 14.05pt; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 5.25pt; margin-top: 0cm; vertical-align: baseline;">
<span style="color: #3a3f34; font-family: Arial; font-size: 9.0pt;">As well as Myleene Klass we also have an
appearance from Pantomime legend Christopher Biggins who expertly plays the
roll of the dame.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr_Cf3tvVuMGVg5WLUo9il4jyyBzq-LpOaKpfyxWgU-yCnm5KZp-VjSG6HsCvLqIhIUL91jRMprIGQFM_WnN6eaXUVoW7Vh59zskcF6xtqh7x3D2aQDnB7OlYmKcnuccYGDkwcu8CxMVY/s1600/Biggins.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr_Cf3tvVuMGVg5WLUo9il4jyyBzq-LpOaKpfyxWgU-yCnm5KZp-VjSG6HsCvLqIhIUL91jRMprIGQFM_WnN6eaXUVoW7Vh59zskcF6xtqh7x3D2aQDnB7OlYmKcnuccYGDkwcu8CxMVY/s400/Biggins.jpg" width="400" /></a></div>
<div style="line-height: 14.05pt; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 5.25pt; margin-top: 0cm; vertical-align: baseline;">
<span style="color: #3a3f34; font-family: Arial; font-size: 9pt; line-height: 14.05pt;">You can watch the full 40” advert </span><a href="https://www.youtube.com/watch?v=Li4nLTgWRuQ&list=UU3Eh8vF535PvofGfMSWrymg" style="font-family: Arial; font-size: 9pt; line-height: 14.05pt;">here</a><span style="color: #3a3f34; font-family: Arial; font-size: 9pt; line-height: 14.05pt;"> which
was directed by Michael Gracey with the help of the great team at Partizan. To
learn a bit more about how it was made watch the behind the scenes film </span><a href="https://www.youtube.com/watch?v=BBIlGIfJPxI&index=5&list=UU3Eh8vF535PvofGfMSWrymg" style="font-family: Arial; font-size: 9pt; line-height: 14.05pt;">here</a><span style="color: #3a3f34; font-family: Arial; font-size: 9pt; line-height: 14.05pt;">
which was made by our in-house director.</span></div>
www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-48433343298453258842014-11-07T00:14:00.000+00:002014-11-12T00:33:04.282+00:00Step into Christmas in Style with Very.co.ukThe time of year is upon us. Bonfire night has passed, coffee shops bring out their festive red cups, and the Christmas ads start to hit our TV screens thick and fast.<br />
<div>
<br /></div>
<div>
Last night saw the launch of our first 60" spot for Very.co.uk, in what is forecast to be their biggest Christmas ever! We shot this ad back in September after a long and detailed pre-production process which saw us overseeing the making of giant props and green screens so that our cast, including Fearne Cotton, could look like miniature versions of themselves who come to life out of a fashion magazine.</div>
<div>
<br /></div>
<div>
They frolic about the house in awe and wonder of the joys Christmas is bringing, and the fashion, gifts and electricals they find themselves surrounded by which they use to equip their adventure.</div>
<div>
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://vimeo.com/111086587"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5qtMGY8TBafGvR6T1tStVQkOSTYhl-si9GSVWtK-watsJZTGkx0Dkn1p60sL2lGTd-8RJt6HnrT1m0XGMuAhZK3Kdy3XmvXhKR1HLgw5RM5u_WOvNiJkzrWJnTEPGyAFaAgXPFIURwc4/s400/VeryChristams_still02+copy+copy.jpg" width="400" /></a></div>
<div>
<br /></div>
<div>
It was fantastic to work with legendary directors Traktor, and the talented teams at Partizan on this spot, which also has a 30" and 10" cutdown.</div>
<div>
<br /></div>
<div>
<a href="https://vimeo.com/111086587">Check out the ad here</a> if you haven't caught it yet, and if you feel like getting a closer look at how we made the ad, make sure you check out the <a href="https://www.youtube.com/watch?v=mDqoJ04c8ZM&list=PLfGCjZWWx9n2kCvHUg7L5KorIERgJqW0A">Behind the Scenes mockumentary film </a>we shot on set with our in-house director.</div>
<div>
<br /></div>
<div>
We'd love to hear what you think - Tweet us @stlukescomms and use the hashtag #biggestchristmasyet.</div>
www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-11704683338769487372014-11-04T23:52:00.000+00:002014-11-12T00:11:20.622+00:00Dan publishes essay in Marketing and CampaignOur MD and Planning Director Dan Hulse, has yet again been busy writing articles for industry press, and has just been published as one of the writers in a series of essays entitled 'Applied Thinking', which feature in Marketing Magazine and <a href="http://www.campaignlive.co.uk/news/1320585/applied-thinking-unity-dan-hulse-managing-director-planning-partner-st-lukes/?DCMP=ILC-SEARCH">Campaign</a>.<br />
<br />
Dan's piece, entitled 'Unity,' focuses on the desire for Marketing Directors to create change within their corporations, who all too often prioritise the short term changes that can occur during their tenure, rather than striving for strategic long term changes which can fundamentally improve and grow their brands and businesses.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.campaignlive.co.uk/news/1320585/applied-thinking-unity-dan-hulse-managing-director-planning-partner-st-lukes/?DCMP=ILC-SEARCH"><img border="0" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivLxFMq0c68lmxPy2uBH9cxnw3xijyGZx_pwGBaWDx8YVqDfFEV5luQBZmMOrxJHAmOLd9emgD51_bUyfT6bdvQTC4VX93-E91rqh3QvMVRITl2YM6kvvgI4wgaONTNf-7D5xBbGV2AP8/s400/Marketing+Applied+Thinking+Essay.jpg" width="400" /></a></div>
<br />
Dan explains that through unity with their internal teams, and agencies as key strategic partners, Marketing Directors can really change their businesses and create impactful communications which drive further and deeper than creating ads, but mould the whole business from the inside out. Citing that really the most impactful audience is the internal one, and that unity as a business and with their partner agency on board too, real change can be realised. This reflects the work Dominos and Currys have carried out with their brands, but also the projects we have implemented with our Majestic Wine client at St Luke's, and the projects we continue to strive for as we set Agendas for our clients to allow them to outmanoeuvre their competition.<br />
<br />
<br />www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-18340332847732107132014-10-28T11:43:00.000+00:002014-10-28T11:43:04.414+00:00WE ARE ON THE HUNT FOR OUR NEXT INTERN<div class="MsoNormal">
<span style="font-size: 11pt;">We have a four-week internship
up for grabs, for an enthusiastic person who is keen to learn more about
advertising. It is a fantastic opportunity where you will experience the
day-to-day functioning of a creative agency working across a range of clients
and media, and understand how all the parts of an agency come together as a
whole.</span></div>
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<div class="MsoNormal">
<span style="font-size: 11.0pt;">If you think this could be
you, please send in your CV to </span><a href="mailto:recruitment@stlukes.co.uk"><span style="font-size: 11.0pt;">recruitment@stlukes.co.uk</span></a><span style="font-size: 11.0pt;"> </span><span style="font-family: Georgia; font-size: 11.0pt;">with the subject line of “internship” and we will be in touch.</span><span style="font-size: 11.0pt;"><o:p></o:p></span></div>
www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-73029041930994141882014-10-27T18:10:00.002+00:002014-10-27T18:11:58.370+00:00Another new face joins the team<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: inherit;">This week we’re saying
hello to another new face as Dominique Morgan joins the account management team to become Account Director on Strongbow.<o:p></o:p></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSUTNgBEZaNO6gx2BpOGxIlMCCqfsebKIgPk75SKCcVejHU9-jEgvjAeWeZQwsNscW3FjKOy7Grlvge1rXZb6MuLBxRnfVFMefAqIOaVBv0_dBt9XbhJSANZFYkzboJFMXr9NJdDnmWFU/s1600/DOM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSUTNgBEZaNO6gx2BpOGxIlMCCqfsebKIgPk75SKCcVejHU9-jEgvjAeWeZQwsNscW3FjKOy7Grlvge1rXZb6MuLBxRnfVFMefAqIOaVBv0_dBt9XbhJSANZFYkzboJFMXr9NJdDnmWFU/s1600/DOM.png" height="320" width="172" /></a></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: inherit;">Dominique joins
us after four years at McCann where she worked on the L’Oreal account.
She is looking forward to working on an alcohol brand as it's an area that
she takes keen interest in!</span></span><br />
<span lang="EN-US"><span style="font-family: inherit;"><br /></span></span></div>
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<span lang="EN-US"><span style="font-family: inherit;">We are very
pleased to welcome a lovely, smiley new face to the St Luke’s team. </span><span style="font-family: Arial;"><o:p></o:p></span></span></div>
www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-34106340149915712232014-10-16T09:30:00.000+01:002014-10-16T09:30:24.656+01:00Starcabs pull up in Piccadilly To mark the October activation of the Heineken Starcab activity we took over the new ultra bright LED site One Piccadilly. The animation which ran on the eve of the activity was designed to raise awareness of the Starcabs which take Londoners out of their comfort zone and help them discover a new part of London.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2UiYbaELkrA2k7JlZSrTFO8SxhmVd2F1C5I3ODdDa_p53vyNWEN8i73yvXh9TQWMw30XPpcsJJShY_7-bEBixNZZcL_wtvFjplSJ_DTKqE3krk83jP2IsUJ0D9pcAryQ5ofAVLypeRco/s1600/photo+2.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2UiYbaELkrA2k7JlZSrTFO8SxhmVd2F1C5I3ODdDa_p53vyNWEN8i73yvXh9TQWMw30XPpcsJJShY_7-bEBixNZZcL_wtvFjplSJ_DTKqE3krk83jP2IsUJ0D9pcAryQ5ofAVLypeRco/s1600/photo+2.JPG" height="298" width="400" /></a></div>
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The next activation of the Starcabs is Saturday 1st November so to find out where you catch one check <a href="http://startreatment.co/">here</a>.<br />
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<br />www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-84958372980385109362014-10-01T14:22:00.000+01:002014-10-01T14:22:46.637+01:00The St Luke's Ox gets a makeoverHe's been welcoming visitors to the agency for as long as most of us here can remember, so we felt it was about time our Ox mascot got a bit of well-deserved TLC!<br />
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Over the past few weeks he's had the equivalent of a facelift and tan. His new skin now literally glowing, as his illuminated colour switches from blue to a purpley pink and shades in between, fitting right in with the bright colour scheme we've now got running throughout the agency.<br />
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I think it's safe to say, he's hanging more proudly than ever and loving the attention!<br />
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<br />www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-4765121778572938452014-10-01T08:46:00.002+01:002014-10-01T08:54:39.545+01:00St Luke's works with Heineken to Open LondonSo how was your weekend? A question which is loved by nervous Tinder users and uninspiring colleagues alike. We all love to think that we can answer this question with an elaborate tale full of unsuspected twists and turns. Unfortunately, the sad truth is that using a wide range of Instagram filters in one day doesn't really count as an adventurous weekend. Given that we live in one the world's greatest cities it's a real shame that most of us live life so comfortably within our boundaries.<br />
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This is why Heineken has launched its Cities of the World campaign which is working to get Londoners to open their city and explore a new side of the capital. The campaign will be live in print, OOH and <a href="http://startreatment.co/">online</a> until the end of the year. A key part of this campaign is the Starcabs which will be running adventurous Heineken drinkers from their local to a great bar in one of London's "villages". The campaign focuses on seven of these villages which feature though-out the campaign. These are Balham, Brixton, Clapham, Shoreditch, Angel, Camden and Notting Hill.</div>
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On the first Saturday of every month (that’s right, it’s
nearly the first Saturday of October!) Heineken customers will be given the chance to win a free cab ride in a Heineken Starcab. All they need to do is buy
a Heineken at one of the selected star bars and enter the code they receive. Customers will then be alerted via text whether or not they are a winner. The lucky winners will then whisked away by a secretive taxi driver who will only give them intriguing clues to their destination. Once they have arrived at their destination they will be greeted with cold Heineken and a map to help them discover the best bits of their new area. </div>
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To find out where you can catch a Starcab and see more of the campaign visit the Startreament page <a href="http://startreatment.co/">here</a>.</div>
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www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-76482469965201598062014-09-22T18:15:00.000+01:002014-10-01T14:08:21.253+01:00New faces at St Luke'sWe've got two lovely new faces at St Luke's who have joined the account management team over the past couple of weeks.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBuWPvJGOg1ET0yZILuGuV9tAxZTSmkOiciqBLU-LFheuHQVl6f0pvvyEG725aYq7A9XqdZWnhxEcJ86iEksdCJG6sNEUbrI4Iuu01RDxCQ9JCTUXfsnicqL-7MgzIQ2hJ5OCxhyphenhyphenfSnfM/s1600/IMG_5846.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBuWPvJGOg1ET0yZILuGuV9tAxZTSmkOiciqBLU-LFheuHQVl6f0pvvyEG725aYq7A9XqdZWnhxEcJ86iEksdCJG6sNEUbrI4Iuu01RDxCQ9JCTUXfsnicqL-7MgzIQ2hJ5OCxhyphenhyphenfSnfM/s1600/IMG_5846.JPG" height="400" width="300" /></a></div>
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Harriet (right) has joined as an account manager from Publicis Chemistry, and has hit the ground running by joining the Strongbow team, as well as working on a pitch before she starts work on her other accounts. Am (left) has joined us from RKCR/Y&R as an Account Director and will be working joining the Littlewoods and Sunny teams, amongst others.<br />
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We're delighted to have them on board as fab additions to the St Luke's family.<br />
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<br />www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-59892830005516115162014-09-12T09:36:00.000+01:002014-09-12T09:36:49.275+01:00It’s a Sunny kinda end to the summer<span style="font-family: inherit;">We’re delighted to finally announce that Sunny, a financial services brand recently launched in the UK, have appointed us as their creative agency, to position their brand as a challenger to the turbulent payday loan market.<br /><br />Sunny’s parent company, Elevate, develop innovative online credit solutions that provide immediate financial relief to customers, and also help them to build a brighter financial future for themselves.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGtKulPsDmsCQ43XgULvfQ4frYmd8uvcspsak26SWLcX-uyYu3lbXgPcp4XlRe1mG4ROF3VOoy_isxkkWu1X6km8ROkDekaKS3jOkXwzmuI6nryyGE9dDNe6Tqrb7VITIZ23BsIuKZBNQ/s1600/sunny.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGtKulPsDmsCQ43XgULvfQ4frYmd8uvcspsak26SWLcX-uyYu3lbXgPcp4XlRe1mG4ROF3VOoy_isxkkWu1X6km8ROkDekaKS3jOkXwzmuI6nryyGE9dDNe6Tqrb7VITIZ23BsIuKZBNQ/s1600/sunny.png" height="118" width="320" /></a></div>
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">The great thing about Sunny is, that even though they’re in the very topical, and (let’s be honest) pretty controversial business of providing short-term, high-cost credit, their products are more responsible, transparent and most importantly cost less than the alternatives available to the millions of consumers who have been poorly served by traditional credit providers.</span><span style="font-family: inherit;"><br /> <br />We’re going full steam ahead on creating a TV ad and digital campaign to position Sunny as a staunch challenger in this market. There’s a feeling that we’re on a mission to create a stir in the industry with the ‘short term credit account’ and Sunny’s key product features, which reward responsible customers with lower rates for making timely payments.<br /><br />The need for short-term credit in the UK is one which won’t go away, but the more we can do to ensure the cost to the consumer isn’t extortionate, the better.<br /> <br />Sunny have saved their customers a remarkable<b> £3.2 million</b> in the past year, and with a clear new strategy and creative work, we’re hoping to keep pushing this figure up.</span><span style="font-family: Georgia; line-height: 115%; text-align: justify;"> </span><br />
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www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-18610647030312336732014-07-23T11:59:00.001+01:002014-07-23T11:59:25.617+01:00St Luke’s productions take a bowWe’ve tended to keep it a little bit on the down-low before, but we’ve got a rather talented director/editor in our midst at St Luke’s (he goes by the name of Si Allen) who heads up St Luke’s Productions, our in-house production company.<br /><br />Previous St Luke’s productions have included work for Strongbow, Majestic and Mooncup, as well as music videos for Paloma Faith, and a start-up t-shirt brand Blackmail. However, the latest brief to come through the door was something altogether different…<br /><br />Knopka is a Russian business service, which is unique not only to Russia and the UK, but to the world, as it’s the first business service to combine accountancy, legal support and admin support online, providing an all-round offering which is invaluable to start-ups and entrepreneurs.<br /><br />We worked with Michael Wolff and NB studios on the branding and design for Knopka, and then developed the creative concept for the online films, which are designed to demonstrate Knopka’s understanding of the unique mindset of an entrepreneur.<br /><div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
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<a href="http://www.stlukes.co.uk/work/5580-knopka/#/executions/5581-2014/0/"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6TMjrbZ1RT9_LX3G7Xm5zIB2POUOiuB9obhKHnHWgFl3PfMPW7RLpXgxYgb22nwKmKfv27o4Eq0OpX4vvtzNJxdpW4NGoXPwy_E89GZHZ4FgsPS9ByqpyvqDblEx-CP87XyQhdWkEzHc/s1600/Knopka+Car+Park+still.jpg" height="180" width="320" /></a></div>
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<br />Each spot features a ‘spectral’ girl who arrives mysteriously and talks to individual entrepreneurs. The little girl is fantastic, and a bit creepy in all honesty…In one spot she suddenly appears in an office late at night and says, “you work too hard, you must have a horrible boss” while she stares him out. The entrepreneur replies, “I am the boss”, before the girl disappears again.<br /><br />This was all shot on location, which also conjured up some interesting stories. The original location for the car park film (image above) was Chetanova, and when the team asked for the English translation were told it’s “where the devil sleeps.” Maybe that was a lucky escape!<br /><br />The films will run online - targeted at Moscow based entrepreneurs - from July but make sure you check them out online at let us know what you think<span style="font-family: Calibri;"> </span><a href="https://twitter.com/StLukescomms" style="font-family: Calibri;">@stlukescomms</a><span style="font-family: Calibri;">.</span></div>
www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0tag:blogger.com,1999:blog-2352681561525073287.post-73439200647655873582014-07-03T15:12:00.003+01:002014-07-04T10:44:24.368+01:00ST LUKE’S BRINGS YOU CREDENTIALS, THE STRONGBOW WAY<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: Georgia; line-height: 150%; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">One
Facebook user recently commented, “what has this got to do with Strongbow?”
after seeing a picture of an apple on the Strongbow fan page.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Well,
Gareth Jones* from Dorset, there are, in fact, over a billion British apples
used in the production of Strongbow every year. It’s this insight which is at
the core of Strongbow’s latest ad, Bittersweet. This 40” spot works to remind
consumers about all of the hard work which the farmers of Herefordshire put
into growing their apples. </span></div>
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<span lang="EN-US" style="font-family: Georgia; line-height: 150%; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;"><span style="mso-spacerun: yes;"> </span>It is the
unique bittersweet flavor of these apples which gives Strongbow it’s crisp,
sharp and refreshing taste. This divided palette has given inspiration to the
art direction of the ad, as through-out the majority of the advert we see both
the bitter and sweet side of the British apple farming process. We see the hard
working farmer fight through the cold, wet and snow one side of the screen,
while on the other side the same farmer is seen striding around his sun bathed
farm as we follow the apple’s journey from the tree into the glass.</span></div>
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<span lang="EN-US" style="font-family: Georgia; line-height: 150%; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">This
was a particularly exciting project for St Luke’s as it allowed us to get to
the roots of Strongbow’s business and heritage<span style="mso-spacerun: yes;">
</span>as well as utilise ground breaking cinematography. It is the use of the never
seen before 3D technique along with soundtrack which makes this ad so
distinctive and memorable. Watch the ad <a href="https://www.youtube.com/watch?v=KCBfEdMXK-g">here</a>.</span><br />
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<span lang="EN-US" style="font-family: Georgia; line-height: 150%; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">*not
his real name<o:p></o:p></span></div>
www.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.com0