tag:blogger.com,1999:blog-33505190Sun, 08 Nov 2009 12:31:53 +0000The Ad-Supported Music Central blog provides news, analysis and opinion about the market for free, listener selected, recorded music that is supported by advertisers. The blog is written by Marc Cohen, inventor of on-device dynamic ad insertion technology and a pioneer in the field of advertising supported music.http://ad-supported-music.blogspot.com/mscohen91@yahoo.com (Marc Cohen)Blogger387125tag:blogger.com,1999:blog-33505190.post-2062413181396125808Sun, 06 Sep 2009 21:34:00 +00002009-09-06T16:34:05.022-05:0033centmp3s.comI have begun a new project called 33centmp3s.com.  I am building a webstore that will sell legal mp3s for 33 cents each.  How can I do this you ask? By taking advantage of the rights given to me and you in the copyright laws. All of the tracks in the store will be covers.  As many of you know there is a statutory grant in the copyright law enabling anyone to cover released music.  All you have http://ad-supported-music.blogspot.com/2009/09/new-project.htmlmscohen91@yahoo.com (Marc Cohen)2tag:blogger.com,1999:blog-33505190.post-1454618012270613079Tue, 25 Aug 2009 12:49:00 +00002009-08-25T07:49:00.272-05:00The Economistdownloaded musicSpotifyGood article from the Economist magazine. I like the quote from Steve Purdham that "nobody is making money" from ad-supported music. He is right, very little money will be made from ad-supported streaming music. The money is in ad-supported downloads.I also agree with Paul Brown of Spotify that the future of the recorded music industry lies in the movement to multiple revenue streams.Free but http://ad-supported-music.blogspot.com/2009/08/spotify-v-illegal-downloads.htmlmscohen91@yahoo.com (Marc Cohen)0tag:blogger.com,1999:blog-33505190.post-8972913620231944056Wed, 19 Aug 2009 10:50:00 +00002009-08-19T05:50:00.261-05:00ownershipdownloaded musicP2PThe second annual study of digital music usage in the United Kingdom has been published and should be read by all.To me the study is a ringing endorsement of ad-supported downloaded music. To wit I cite these findings."Music remains the most valued form of entertainment" - Evidence of the value of TSL"Ownership of music is hugely important" - Evidence of the value of downloaded music"61% said http://ad-supported-music.blogspot.com/2009/08/uk-music-study-of-digital-music.htmlmscohen91@yahoo.com (Marc Cohen)0tag:blogger.com,1999:blog-33505190.post-5634073047123025855Thu, 13 Aug 2009 18:17:00 +00002009-08-13T13:17:00.544-05:00New York TimesInnovator's DilemmaLast week The New York Times published a great op-ed piece by Charles Blow entitled Swan Song, which I am reposting below.A couple of points regarding the piece: Blow writes that teens are moving to an "access model" rather than an "ownership model". I think he misperceives what is happening, teens are continuing to move toward a free model rather than a paid model.Second I find it very http://ad-supported-music.blogspot.com/2009/08/nyt-piece-swan-song-for-music-industry.htmlmscohen91@yahoo.com (Marc Cohen)3tag:blogger.com,1999:blog-33505190.post-8948712483917529039Mon, 10 Aug 2009 11:27:00 +00002009-08-10T06:27:00.566-05:00last.fmTSLlast.fm doesn't get that they are sitting on a treasure trove of TSL data (as is iTunes).When a user suggests in their forum that reporting TSL would be a way to improve the service, the last.fm rep responds:Russ said: What I'm saying is that it's impractical to do at this time. It'll take a lot of effort for very little gain. But we are considering it, and I'd like to do it at some point, but http://ad-supported-music.blogspot.com/2009/08/lastfm-doesnt-understand-power-of-tsl.htmlmscohen91@yahoo.com (Marc Cohen)3tag:blogger.com,1999:blog-33505190.post-5844805893108370340Thu, 06 Aug 2009 10:09:00 +00002009-08-06T05:09:00.537-05:00radioiTunesSpotifySpotify is the latest darling, likely "iTunes Killer" in the digital music space. The Financial Times reports that the company is closing a $50 million investment valuing the company at $250 million.I don't see it. What is really different about Spotify from imeem, Pandora, last.fm or a dozen others? It is streaming music supported by audio ads inserted between tracks. As I wrote last week, http://ad-supported-music.blogspot.com/2009/08/spotify-scores-50-million.htmlmscohen91@yahoo.com (Marc Cohen)0tag:blogger.com,1999:blog-33505190.post-8885663309609544125Mon, 03 Aug 2009 23:00:00 +00002009-08-03T18:00:00.445-05:00downloaded musicTempo StudyDUH!!New York, NY, June 29, 2009 — Excerpts from Ipsos’ TEMPO Digital Music Discovery &Purchase Process study show that ad-supported models provide an important channel oflegitimacy for many US Downloaders, are already helping to stave off filesharing, and havethe potential to do so even more in the future.Those still outside the fee-based market unwilling to pay, but not necessarily lost causesAhttp://ad-supported-music.blogspot.com/2009/08/really-ad-supported-downloaded-music.htmlmscohen91@yahoo.com (Marc Cohen)2tag:blogger.com,1999:blog-33505190.post-6043822533658098491Thu, 30 Jul 2009 10:32:00 +00002009-07-30T05:32:00.195-05:00streamingradioThe New York Times, (which has very good coverage of ad-supported music) published an article this weekend entitled The Music Streams That Soothe an Industry.The thesis of the article is that the future of the music industry is in ad-supported streaming services. I call that radio.July 26, 2009SLIPSTREAMThe Music Streams That Soothe an IndustryBy BRAD STONELIKE many teenagers, Josh Wilson, the http://ad-supported-music.blogspot.com/2009/07/its-still-radio.htmlmscohen91@yahoo.com (Marc Cohen)0tag:blogger.com,1999:blog-33505190.post-8043893991027818450Wed, 22 Apr 2009 11:44:00 +00002009-04-22T06:44:00.487-05:00Advertising value propositionTVLots of new media and screens, but 1930's technology still dominates people's media time - free TV.This survey represents another data point in the gorilla-sized database supporting the proposition that people prefer their media - including music - to be free and they accept the advertising that makes their free media possible.GROUND-BREAKING STUDY OF VIDEO VIEWING FINDS YOUNGER BOOMERS CONSUME http://ad-supported-music.blogspot.com/2009/04/free-tv-still-dominates-media-time.htmlmscohen91@yahoo.com (Marc Cohen)3tag:blogger.com,1999:blog-33505190.post-3429578637406016264Mon, 20 Apr 2009 11:34:00 +00002009-04-20T06:34:00.405-05:00emotionad formatsaudio advertisingI have written a number of times that audio is the proper and natural ad format for advertising supported downloaded music. Below is a re-post of a piece that Sachin Rekhi, wrote for the blog http://andrewchenblog.com/. Sachin was a founder of anywhere.fm and then worked at imeem after it acquired anywhere.I agree with everything in Sachin's piece. However, it just scratches the surface of what http://ad-supported-music.blogspot.com/2009/04/developing-audio-ads-at-imeem.htmlmscohen91@yahoo.com (Marc Cohen)0tag:blogger.com,1999:blog-33505190.post-3264384805939698882Fri, 17 Apr 2009 12:21:00 +00002009-04-17T07:21:00.310-05:00YpulseemotionteentargetingMTVThis MTV survey (via Ypulse) provides more evidence of the strong connection between emotional state and music choice and consumption. There is a lot of scholarly research on music choice as a mood moderator.This connection has yet to be exploited as an advertising targeting and receptivity variable.The Top 12 Ways Young People Relieve StressPosted by anastasia on 04-08-2009 The folks over at http://ad-supported-music.blogspot.com/2009/04/music-as-mood-moderator-and-targeting.htmlmscohen91@yahoo.com (Marc Cohen)1tag:blogger.com,1999:blog-33505190.post-4563397776366449722Wed, 15 Apr 2009 12:11:00 +00002009-04-15T07:11:00.228-05:00QtraxThis is such a poorly managed company this "relaunch" means nothing. The company will be gone for good soon.Qtrax Relaunches In The U.S. April 10, 2009 - Digital and Mobile By Antony Bruno, DenverQtrax, the ad-supported P2P music download service, has finally relaunched in the U.S., more than a year after it originally proposed to go live. The subsidiary of Brilliant Technologies originally http://ad-supported-music.blogspot.com/2009/04/qtrax-yet-again.htmlmscohen91@yahoo.com (Marc Cohen)1tag:blogger.com,1999:blog-33505190.post-8274100957143946654Mon, 13 Apr 2009 11:55:00 +00002009-04-13T07:30:43.779-05:00researchPeople will accept ads in exchange for free music. This recent study is consistent with past research.UK consumers do not mind online adsBy Maija Palmer, technology correspondentPublished: April 5 2009 22:49 Last updated: April 5 2009 22:49Brits are happy to watch advertising on the internet or their mobile phones if this means they will get videos, music or other content for free, a survey has http://ad-supported-music.blogspot.com/2009/04/consumers-accept-ads-for-free-music.htmlmscohen91@yahoo.com (Marc Cohen)0tag:blogger.com,1999:blog-33505190.post-8207428860985103953Thu, 09 Apr 2009 08:57:00 +00002009-04-09T03:57:00.320-05:00Billboardbuggy whipThe article below is a re-post from billboard.biz. I am not sure that it says much that is new but I am bringing it to your attention because it has strong undertones of my buggy whip posts, especially the last paragraph.Analysis: Ad-Supported Music And Moral Hazard March 31, 2009 - Digital and Mobile By Glenn Peoples, NashvilleAs ad-supported music services increase in popularity and falter http://ad-supported-music.blogspot.com/2009/04/ad-supported-music-moral-hazard-and.htmlmscohen91@yahoo.com (Marc Cohen)0tag:blogger.com,1999:blog-33505190.post-1315635828601282776Tue, 07 Apr 2009 11:12:00 +00002009-04-13T07:26:04.217-05:00teenresearchMore data showing that teens want their music free. They are consuming free music through streaming because they have lots of good options in that space - eg. imeem and pandora - which is not the case for free downloaded music.The NPD Group: Always a Bellwether for the Music Industry, Teens Are Changing How They Interact With MusicU.S. Teens Listening to More Music in More Formats, but Buying andhttp://ad-supported-music.blogspot.com/2009/04/npd-report-shows-teens-want-free-music.htmlmscohen91@yahoo.com (Marc Cohen)0tag:blogger.com,1999:blog-33505190.post-1406324601956956819Tue, 24 Mar 2009 19:15:00 +00002009-04-04T00:06:40.609-05:00SpiralfrogTSLI haven't put up a new post since the end of last year. Been busy with some other stuff. I am anxious to start writing again although I won't be able to post as frequently as I have in the past. Still, I hope to post at least weekly.So a good topic to start back up on is the death of Spiralfrog. No surprise here, I predicted it over a year ago.To those who ask if this heralds the end of the http://ad-supported-music.blogspot.com/2009/03/rip-spiralfrog-not-ad-supported-music.htmlmscohen91@yahoo.com (Marc Cohen)0tag:blogger.com,1999:blog-33505190.post-1838419320180934455Mon, 29 Dec 2008 12:18:00 +00002008-12-29T06:18:00.150-06:00TSLSounds a lot like the LA Times is endorsing selling the TSL to recorded music...From the Los Angeles TimesEditorialLet music lead the way Playlist services could be an enormous boon to record labels, if they could figure out how to use them in their business.December 26, 2008It's been a roller-coaster month for Project Playlist, a popular local start-up that lets users create playlists of songs http://ad-supported-music.blogspot.com/2008/12/la-times-gets-tsl.htmlmscohen91@yahoo.com (Marc Cohen)4tag:blogger.com,1999:blog-33505190.post-5767815202341454807Mon, 22 Dec 2008 11:44:00 +00002008-12-22T05:44:00.714-06:00CD salesTSLRead this report on music purchasing and downloading from the NPD group. The annual declines in CD purchasing continue at really mind boggling rates. CD sales will be completely gone in a few years.The CD used to be a proxy for TSL to recorded music since it was, for all intents and purposes, the only way to access recorded music. The health of the music industry depends on monetizing TSL to http://ad-supported-music.blogspot.com/2008/12/alternative-revenue-does-not-capture.htmlmscohen91@yahoo.com (Marc Cohen)1tag:blogger.com,1999:blog-33505190.post-7040010767070861131Thu, 18 Dec 2008 12:00:00 +00002008-12-18T06:00:01.071-06:00music industryInteresting list of 200 music "start ups" in 2008 compiled by Music Ally.Few if any could become significant businesses. Evidence of the profound lack of business creativity in a creative business.http://ad-supported-music.blogspot.com/2008/12/music-start-ups-going-nowhere.htmlmscohen91@yahoo.com (Marc Cohen)0tag:blogger.com,1999:blog-33505190.post-236372924292225252Wed, 17 Dec 2008 11:57:00 +00002008-12-17T05:57:00.452-06:00metricsmeasurementNew recorded music business models will require a new audience measurement metric. The approach described in the MediaPost article below isn't it.Measuring TSL is (also a lot simpler).Networked Insights' Music Chart Challenges Traditional Gavin O'Malley, Nov 19, 2008 08:00 AM Last month, Networked Insights released a study challenging the Nielsen Co.'s ratings system by measuring what content is http://ad-supported-music.blogspot.com/2008/12/measuring-audience-for-track.htmlmscohen91@yahoo.com (Marc Cohen)0tag:blogger.com,1999:blog-33505190.post-5690158744914848186Mon, 15 Dec 2008 11:29:00 +00002008-12-15T05:29:01.189-06:00TSLFrom a recent study by the Consumer Electronics Association:When asked how they spend their day, nearly half of teen's activities were driven by technology. Four of their five top activities were technology driven, with listening to music as the most popular activity among teens. Purchasing (58 percent), borrowing (56 percent) or receiving a CD (52 percent) as a gift are still the primary sourceshttp://ad-supported-music.blogspot.com/2008/12/lots-of-tsl-to-tsell-to-teens.htmlmscohen91@yahoo.com (Marc Cohen)0tag:blogger.com,1999:blog-33505190.post-2151747620181247936Thu, 11 Dec 2008 11:42:00 +00002008-12-11T05:42:00.483-06:00mythsbuggy whipMark MulliganOn his personal Music Industry Blog, Jupiter analyst Mark Mulligan has a post entitled 2008: The Year of Free Music.Mark writes:2008 was the year in which the music industry accepted the fact that the only way to fight free is with free. That the only way to engage young digital consumers that have grown up with file sharing is to offer them something genuinely comparable in experience and pricehttp://ad-supported-music.blogspot.com/2008/12/free-music.htmlmscohen91@yahoo.com (Marc Cohen)0tag:blogger.com,1999:blog-33505190.post-8805083696812532868Wed, 26 Nov 2008 11:56:00 +00002008-11-26T05:56:00.270-06:00TSLAs you read the Marketing Week article below keep our blog motto - Don't Sell the Music, Sell the Time Spent Listening to the Music - in mind.<!--startindex--><!--/_resources/html/detail/article-print.html-->Talkin' 'bout i-generation13-Nov-08Richard FeroAs the bar keeps getting raised as to what marketers have to do to get consumers to listen, many brands are using music as a means of engaging http://ad-supported-music.blogspot.com/2008/11/more-tsl-growth-data.htmlmscohen91@yahoo.com (Marc Cohen)0tag:blogger.com,1999:blog-33505190.post-3420741062762235587Mon, 24 Nov 2008 11:32:00 +00002008-11-24T06:48:25.020-06:00market size360This report values the music traded on P2P networks in the US at $69 billion. This seems high to me, but the value of music consumed is several times greater than recorded music sales.Michael Arrington at TechCrunch believes that this statistic proves that the industry should give away the music and earn their money off 360 degree contracts. He is wrong.The only way to capture this value is to http://ad-supported-music.blogspot.com/2008/11/value-of-music-on-p2p.htmlmscohen91@yahoo.com (Marc Cohen)0tag:blogger.com,1999:blog-33505190.post-3950869182966616612Fri, 21 Nov 2008 11:00:00 +00002008-11-21T05:00:01.188-06:00Proctor and GambleFacebook Great description of media that are appropriate for carrying advertising in this AdAge article from Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co. His description applies to downloaded music.P&G Digital Guru Not Sure Marketers Belong on FacebookAdvertisers Shouldn't 'Hijack' Conversations, but Applications Hold PromiseBy Jack NeffPublished: November http://ad-supported-music.blogspot.com/2008/11/p-and-g-blows-smoke-on-facebook.htmlmscohen91@yahoo.com (Marc Cohen)0