tag:blogger.com,1999:blog-8846200443190334754Wed, 18 Jan 2012 12:24:27 +0000your name herecookingfacebookroutertechpersonal brandingpoliticscongresscustomer servicegraphics designadvertisingyoutubewinterlinkedinlionelmediaprivacy settingsSOPA pipahappy new yearlogosprintpix 11 newscreativityrecipevernon njpolice departmentblackberrycheesesteakairavecooking for the marketing professionalwriters blocktwittermarketingpublic relationssteven slaterprofessionalcheese steakcommunicationssocial mediajetbluebrandingtetherImage Perceptionglenn beckhumorImpressions on integrated marketing, communications, personal branding and anything else that worth talking about.http://gnikanorov.blogspot.com/noreply@blogger.com (George Nikanorov)Blogger28125tag:blogger.com,1999:blog-8846200443190334754.post-3348689988650747547Wed, 18 Jan 2012 12:23:00 +00002012-01-18T04:24:27.235-08:00marketingSOPA pipacongresspublic relationsAs a business professional, I always attempt to look at things from different angles. Looking at the SOPA and PIPA bills, I have yet to see a general positive side. The truth is, this bill will ultimately cost Marketing and PR Professionals their jobs and has the potential of changing the way we conduct our jobs. At the end, no matter what positives are in this bill, I cannot support a piece http://gnikanorov.blogspot.com/2012/01/end-piracy-not-liberty.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-3776463678598888025Sun, 01 Jan 2012 15:38:00 +00002012-01-01T07:39:37.338-08:00professionalmarketinghappy new yearJust wanted to drop a line and wish all my readers a safe a happy new year. 2011 was a great year for me personally and professionally and one can only hope that 2012 will be even better. Stay well everyone.  Blogging will resume shortly.http://gnikanorov.blogspot.com/2012/01/happy-new-year.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-6019990521178488831Mon, 28 Nov 2011 03:49:00 +00002011-11-27T20:11:46.989-08:00lionelmediaprivacy settingsmarketingfacebookpix 11 newsyoutubeRecently, while watching the Pix 11 News at 10, I came across a very interesting commentary from the one that goes by “Lionel” centering on Facebook narcissism. The segment in question aired on November 21, 2011: While this commentary borders on paranoia, the point is well taken. Facebook is in fact a tool which has changed the way Marketers collect and disseminate information. Therefore, “http://gnikanorov.blogspot.com/2011/11/facebook-narcissism.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-2748196453693415312Mon, 14 Nov 2011 04:01:00 +00002011-11-13T20:01:37.336-08:00Throughout my personal life and my professional career, I have always asked the question “why.” Sometimes, asking “why” results in myriad benefits. Other times, asking “why” only has served to be a negative, as once a person asks “why,” one may not like the answers they receive. However, the word “why” is a base for learning. Whether one agrees or not with the answer, at least the informationhttp://gnikanorov.blogspot.com/2011/11/asking-why.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-6778322360987486373Tue, 08 Nov 2011 03:25:00 +00002011-11-07T19:31:47.839-08:00writers blockadvertisingmarketinghumorpublic relationscommunicationsBeing a creative individual full of ideas, I always make an attempt to write the ideas I have down on paper. Today however, as I continued what will be a long commentary on Alumni Associations, I encountered my arch nemesis. This disorder affects 1 out of every 5 marketing and communications professionals out there, who have to write marketing copy, develop story pitches and any other similar http://gnikanorov.blogspot.com/2011/11/writers-block.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-4580201466832897930Sat, 05 Nov 2011 16:55:00 +00002011-11-05T10:00:38.545-07:00glenn beckpoliticsvernon njSeveral years ago, as my wife and I worked through our college careers, we frequently explored areas throughout the east coast to figure out where we want to spend a part of our lives. When we stumbled upon Vernon NJ while visiting a friend, we immediately fell in love with the town. A few years later, we moved to Vernon and have not regretted the quiet lifestyle, skiing and amenities available http://gnikanorov.blogspot.com/2011/11/small-town-big-change.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-8396980677543964666Fri, 04 Nov 2011 13:48:00 +00002011-11-04T06:49:20.973-07:00graphics designbrandingmarketinglogopublic relationsyour name herecommunicationsThe title for this blog, "Your Name Here" encompasses what I believe Marketing and Communications is all about.  One can put any name whether a brand name, service company or individual and from there, broaden your marketing and communications out. However, I have yet to determine how to capture that specific thought into a logo for this blog.  Suffice it to say, I am suffering the graphics http://gnikanorov.blogspot.com/2011/11/new-logo-jmxqyssh5edz.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-8378699081598336166Mon, 31 Oct 2011 03:15:00 +00002011-11-02T15:28:27.991-07:00airavetetherblackberryrouterwintertechsprintvernon nj With my broadband connection down, and DirectTV experiencing issues, I plugged in my Blackberry Curve Smartphone and promptly booted up my Tether software so that I could keep up-to-date with the outside world. Unfortunately, up here in Vernon NJ, while Sprint phones can roam around in the Verizon Wireless network, there are limitations which slowed my blackberry down. This consistent http://gnikanorov.blogspot.com/2011/10/how-to-use-sprint-airave-without.htmlnoreply@blogger.com (George Nikanorov)1tag:blogger.com,1999:blog-8846200443190334754.post-6236466479461875806Tue, 25 Oct 2011 03:24:00 +00002011-11-02T08:50:22.543-07:00police departmentsocial mediamarketinglinkedinfacebooktwittervernon nj During Hurricane Irene, most local residents of Vernon NJ did not tune into the local television or radio stations to find out about what was going on with the roads. Instead, they went on their smartphones, laptops and tablet PC’s and logged onto Facebook.On Facebook, the Vernon Township Police Department started a Facebook page. By the end of the hurricane, over 3,000 followers showed up. http://gnikanorov.blogspot.com/2011/10/local-case-for-social-media.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-5287557658012187944Mon, 24 Oct 2011 04:15:00 +00002011-10-23T21:33:53.680-07:00I would like to welcome all of you to my redesigned blog.Considering I am a person who likes to facilitate change, I looked far and wide for a clean template layout that would allow me to expand what I do. At the end, I finally settled on a look and thus, here we are.Since my last post, there has been quite a number of positive changes in my life. There are also many more questions. In the http://gnikanorov.blogspot.com/2011/10/welcome-to-new-your-name-here.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-510479801753202740Sat, 22 Oct 2011 11:31:00 +00002011-10-22T04:35:20.795-07:00As you can see, I am working on re-designing my blog site to be a bit more than just entries. Luckily, I am coming to a final conclusion on how I want this blog to look, including menu choices and soon, I will be back on the air.Until then, I would like to know from the community at large. What topics would you like me to tackle? This blog site belongs to you, as well as the community. Let mehttp://gnikanorov.blogspot.com/2011/10/working-on-some-renovations.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-917512440084649478Wed, 18 Aug 2010 17:07:00 +00002010-08-18T10:28:25.565-07:00creativitycheesesteakmarketingcheese steakcooking for the marketing professionalrecipecookingOne of my hidden, and often, less announced hobbies outside of Marketing is experimental cooking. Recently, over the past two weekends, with not much to do other then some housework, I decided to get inventive and try experimenting with some common ingredients and leftovers from around the house. To the delight of my wife, the dishes that I prepared came out delicious. And of course, she was http://gnikanorov.blogspot.com/2010/08/cooking-for-marketing-professional.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-5097423436834977853Tue, 17 Aug 2010 04:54:00 +00002010-08-18T11:47:15.804-07:00personal brandingmarketingcustomer servicejetbluesteven slaterUnless if you been on a long break from watching the news, (or like me have been on a long break from blogging,) you probably have heard the name Steven Slater mentioned over and over. If not, Steven Slater is the JetBlue flight attendant who after supposedly being hit in the head with an oversized piece of luggage and cursed out by one of the passengers, decided to “take this job and shove it,”http://gnikanorov.blogspot.com/2010/08/jetblue-flight-attendant-take-this-job.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-3784469499782863570Wed, 23 Sep 2009 23:43:00 +00002009-09-23T16:47:08.833-07:00Recently, I started teaching as an Adjunct Professor at Passaic County Community College. How did I get there? Read below:http://lindsayolson.com/have-knowledge-will-teach/http://gnikanorov.blogspot.com/2009/09/have-knowledge-will-teach.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-8666699296650184536Sat, 29 Aug 2009 03:19:00 +00002009-08-28T20:22:30.030-07:00Around two to three years ago, I was just into my job as Head of Marketing for an IT Solutions Provider in Northern NJ. While I was at my desk, a friend of mine, James Hills, sent me a link about a place in Pennsylvania that seemed mysterious.When I clicked on the link, I was taken aback. Something about this place caught me by surprise and I became fascinated. Maybe it was the underlying http://gnikanorov.blogspot.com/2009/08/modern-day-ghost-town-in-united-states_28.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-1723304207665959123Mon, 24 Aug 2009 00:04:00 +00002009-08-23T17:06:43.946-07:00Recently, Berkeley College did a feature about me for August, talking about some of the projects that I have been active with recently. Click below to read:http://www.berkeleycollege.edu/Alumni/newsletter/August_09.htmhttp://gnikanorov.blogspot.com/2009/08/alumni-of-month.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-8168546832078956868Tue, 21 Jul 2009 03:17:00 +00002009-07-20T20:24:45.065-07:00On the 40th anniversary of the first moon landing, it is only fitting to remember the great accomplishments of America and the advancements that have taken the world by storm since then. The space program in general and the Apollo missions in particular has spurred direct and indirect scientific and economic advancements that have effectively transformed the world we live in.The Constellation http://gnikanorov.blogspot.com/2009/07/real-economic-stimulus-long-term-space.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-8993133276450567943Wed, 24 Jun 2009 03:05:00 +00002009-06-23T20:16:24.164-07:00I have one question:Are you on Twitter?Other then asking about my presence on Facebook and LinkedIn, this happens to be one of the top questions for marketing professionals. However, to date, as a Marketing Professional, I still have yet to see the point of Twitter and everything I have read on the Internet about Twitter has not convinced me either way on whether Twitter is an effective means http://gnikanorov.blogspot.com/2009/06/twitter-experiment.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-8148274423096976141Wed, 20 May 2009 15:51:00 +00002009-05-20T08:54:03.641-07:00Integration of open source technology, CRM systems and collaboration tools can be the key to building a website into a sales powerhouse. In the interview below, which served as a preview to our speaking engagement in Boston, I dive into the details with CJ Inge:http://www.nebusinessxpo.com/profiles/blogs/workshop-preview-building-yourThanks to CJ Inge for providing a great interview and John http://gnikanorov.blogspot.com/2009/05/interview-regarding-speaking-engagement.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-268009066228454397Fri, 15 May 2009 02:45:00 +00002009-05-14T19:53:08.740-07:00For those who will be in Boston next week, stop by the New England Xpo to be held on May 19th at the Boston Convention Center. I will be speaking on the subject of building a website into a sales powerhouse. More information can be found at the link below:http://www.eventmanagement.org/newengland/event_schedule.php?eventid=6&id=222&grouped=1http://gnikanorov.blogspot.com/2009/05/speaking-at-new-england-xpo.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-9154694423280266480Mon, 27 Apr 2009 05:13:00 +00002009-04-26T22:20:12.942-07:00Over the past several years, the definition of marriage taught to the world since the dawn of time has come into question. In the United States alone, on the front of civil rights, activist groups have systematically gone state by state to introduce referendums and bills to make same sex marriage legal.As the debate rages on about the ‘accurate definition’ of marriage, the battle lines have been http://gnikanorov.blogspot.com/2009/04/personal-brand-image-perez-hilton.htmlnoreply@blogger.com (George Nikanorov)2tag:blogger.com,1999:blog-8846200443190334754.post-3735742361240949357Sat, 28 Mar 2009 12:53:00 +00002009-03-28T06:15:05.631-07:00Recently, I was interviewed by Corporate and Incentive Travel Magazine on the subject of integration within marketing for events:http://www.themeetingmagazines.com/index/Default.aspx?tabid=1097Within every event, Marketing plays a critical role and while social media is changing the way we market, ignoring the other channels that are available to you can have an impact on whether or not your http://gnikanorov.blogspot.com/2009/03/hit-them-with-your-best-shot.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-3119465649760691007Tue, 17 Mar 2009 04:00:00 +00002009-03-16T21:01:18.229-07:00Recently, I was interviewed by Crains B2B on how developing and executing an integrated strategy for marketing campaigns can effectively increase your rate of return on a campaign, ‘warm’ up your otherwise cold leads and could potentially lead to new sales opportunities:http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090119/FREE/301199973When one looks at the question of ‘integration’ http://gnikanorov.blogspot.com/2009/03/mandate-to-integrate.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-8731561898893920841Sat, 15 Nov 2008 02:38:00 +00002008-11-14T18:42:49.440-08:00 During the election, when a visitor logged onto the Barack Obama website, the first word seen was “CHANGE” in bold. The word “CHANGE” is a very simple, yet powerful word – defined in the dictionary as ‘to make the form, nature, content, future course, etc., of (something) different from what it is or from what it would be if left alone.’The brilliance of this one word combined and conveyed http://gnikanorov.blogspot.com/2008/11/personal-brand-image-barack-obama.htmlnoreply@blogger.com (George Nikanorov)0tag:blogger.com,1999:blog-8846200443190334754.post-8625167919037245188Wed, 29 Oct 2008 02:58:00 +00002008-10-29T05:58:10.214-07:00Over the past 10 months, businesses have been exposed to abrupt wake-up calls for change. Fundamentally, as we continue to move through this recession, the signals surrounding change and the instinct to meet the new requirements within the global economy are strong. Today, most businesses are catching up to the need to institute positive change.Many examples of attempts to change in this day and http://gnikanorov.blogspot.com/2008/10/art-of-change-management-being-catalyst.htmlnoreply@blogger.com (George Nikanorov)0