Internet Marketing Strategies

Message Extension is Soon Going Away

noreply@blogger.com (Expert Knowledge) — Wed, 15 Jan 2020 18:17:00 +0000

From 2020 message extension will no longer to use. Google ads message extension use to send message to regarding quotes, leads, information etc.

Google has introduced the new extension called Lead Form extension where you no need to go into the website. You need to click on lead form extension where you feel your detail and submit it.

Tools for Paid Marketing - SEM or PPC

noreply@blogger.com (Expert Knowledge) — Tue, 14 Jan 2020 18:20:00 +0000

Tools are very important to do smart and fast work. Below we have mentioned some paid tools from that you can get best result.

Page Insights Tool - https://developers.google.com/speed/pagespeed/insights/

from it you can check your website speed on desktop and mobile.

Keywords Planner - You can open it from Google ads Tools menu. In that you can get keywords and its searches. It will also show you the estimated bid on that particular keywords.

Think with Google - https://www.thinkwithgoogle.com/

Here you can get all google marketing trends and can get to know about how you can use them.

Google Ads Fundamentals Assessment Answers 2019

noreply@blogger.com (Expert Knowledge) — Fri, 31 May 2019 05:03:00 +0000

Question 1:- When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

Answer:-

Broad match keywords
Exact match keywords
Negative match keywords
Phrase match keywords
The correct answer is: Exact match keywords

Question 2:- Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

Answer:-

Cost-per-view (CPV)
Cost-per-thousand-impressions (CPM)
Cost-per-acquisition (CPA)
Cost-per-click (CPC)
The correct answer is: Cost-per-acquisition (CPA)

Question 3:- Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

Answer:-

Segment his campaign statistics by device
Set up an experiment to test which device he should target
Create multiple ad groups that target different devices, and monitor the results
Create multiple campaigns that target different devices, and monitor the results
The correct answer is: Segment his campaign statistics by device

Question 4:- An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

Answer:-

Device targeting
Keyword targeting
Audience targeting
Location targeting
The correct answer is: Location targeting

Question 5:- Which statistic indicates how often a click has led to a conversion?

Answer:-

Conversion rate
Cost-per-thousand impressions (CPM)
Clickthrough rate (CTR)
Cost–per–conversion
The correct answer is: Conversion rate

Google Ads Fundamentals Assessment Answers 2019

Question 6:- Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

Answer:-

Cost–per–thousand–impressions (CPM) bidding
Placement targeting
Reach and frequency data
Call extensions
The correct answer is: Call extensions

Question 7:- An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

Answer:-

The profit derived from a paid click
The bids of the next closest advertiser
The average profit per conversion
The Quality Score of the keyword
The correct answer is: The profit derived from a paid click

Question 8:- An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

Answer:-

Test only one version of your ad text
Lower the cost-per-click (CPC) bids and increase the budget
Delete keywords that are generating the most clicks
Test different cost-per-click (CPC) bids
The correct answer is: Test different cost-per-click (CPC) bids

Question 9:- When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

Answer:-

Broad match only includes the exact words and phrases a user searches for
Your keyword list would be disapproved based on Google’s advertising policies
Google Ads only shows an ad for keywords with proper spelling and plural forms
Google Ads can automatically include these variations for you
The correct answer is: Google Ads can automatically include these variations for you

Question 10:- Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

Answer:-

Target cost-per-acquisition (CPA)
Mobile bid adjustments
Target search page location
Target return on ad spend (ROAS)
The correct answer is: Mobile bid adjustments

Google Ads Fundamentals Assessment Answers 2019

Question 11:- How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?

Answer:-

Set a daily budget of $20 for the advertiser’s campaign
Set a bid of $20 for the advertiser’s campaign
Set a bid of $20 per ad group
Set a daily budget of $20 for the advertiser’s account
The correct answer is: Set a daily budget of $20 for the advertiser’s campaign

Question 12:- A conversion is:

Answer:-

When someone reaches your landing page after clicking your ad or video
By definition when someone makes a purchase after clicking on your ad
Any interaction with your ad that can be measured, like watching a video for a certain length of time
An action defined as valuable to your business that someone takes after clicking on your ad
The correct answer is: An action defined as valuable to your business that someone takes after clicking on your ad

Question 13:- Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

Answer:-

Google Ads policies can help web users distinguish between ads and search results
Google Ads policies can keep disapproved ads and websites out of organic search results
Google Ads policies can help keep ad costs low and affordable for advertisers
Google Ads policies can help ensure ads are useful, varied, relevant, and safe for web users
The correct answer is: Google Ads policies can help ensure ads are useful, varied, relevant, and safe for web users

Question 14:- When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

Answer:-

Add the terms as keywords
Add the terms as negative keywords
Add the terms as exact match keywords
Add the terms as phrase match keywords
The correct answer is: Add the terms as negative keywords

Question 15:- How can you see if people are searching for your client’s services during the early morning and evening hours?

Answer:-

Segment performance statistics by time
Monitor reach and frequency data
Run a Search terms report
Run a keyword diagnosis
The correct answer is: Segment performance statistics by time

Google Ads Fundamentals Assessment Answers 2019

Question 16:- Tony travels frequently. He needs to be able to make changes to his Google Ads account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

Answer:-

Manage, edit, and view multiple accounts at the same time
Refresh data to reflect the latest statistics on his cost–per–click (CPC) campaign
Copy or move items between ad groups and campaigns
Undo and redo multiple changes while editing his campaigns
The correct answer is: Refresh data to reflect the latest statistics on his cost–per–click (CPC) campaign

Question 17:- An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

Answer:-

Improve Quality Score and increase cost-per-click (CPC) bid
Improve Quality Score and decrease cost-per-click (CPC) bid
Decrease cost-per-click (CPC) bid and decrease daily budget
Decrease cost-per-click (CPC) bid and increase daily budget
The correct answer is: Improve Quality Score and increase cost-per-click (CPC) bid

Question 18:- Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

Answer:-

“Search Network”
“Search Network with Display opt-in”
“Display Network”
”Shopping”
The correct answer is: “Display Network”

Question 19:- Which is a benefit of advertising online?

Answer:-

Reach people who are likely interested in what you’re advertising
Make money by showing ads on your website
Increase your position in organic search results
Automatically collect information about potential customers
The correct answer is: Reach people who are likely interested in what you’re advertising

Question 20:- When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

Answer:-

based on how much your product is worth
the same amount as the revenue generated by your product
the same amount as the profit generated by your product
50% of how much your product is worth
The correct answer is: based on how much your product is worth

Google Ads Fundamentals Assessment Answers 2019

Question 21:- Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Answer:-

Increase her daily budget
Change the ad delivery method from “Standard” to “Accelerated”
Change the ad delivery method from “Accelerated” to “Standard”
Segment her campaign performance by time of day
The correct answer is: Change the ad delivery method from “Accelerated” to “Standard”

Question 22:- Which is a benefit of advertising online with Google Ads?

Answer:-

Advertisers can choose how much they spend and only pay when someone clicks their ad
Advertisers can have ads automatically translated into different languages
Advertisers can pay to always show their ad above the organic search results
Advertisers pay the same amount every time someone clicks their ad
The correct answer is: Advertisers can choose how much they spend and only pay when someone clicks their ad

Question 23:- Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

Answer:-

His homepage, with links to instrument sales, rentals, and music lessons
A page with information on music lessons and a contact form
A page with information on instrument rentals and a contact form
A page with a wide selection of instruments for sale
The correct answer is: A page with information on instrument rentals and a contact form

Question 24:- What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

Answer:-

Cost-per-click (CPC)
Cost-per-view (CPV)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)
The correct answer is: Cost-per-acquisition (CPA)

Question 25:- Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

Answer:-

Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’
People who see Karen’s site in relevant organic search results often click through to her site
Karen’s ads often show below her organic results for the search query
Karen’s ads don’t often show for the search query
The correct answer is: People who see Karen’s site in relevant organic search results often click through to her site

Google Ads Fundamentals Assessment Answers 2019

Question 26:- Why would an advertiser use sitelinks?

Answer:-

To give customers quick access to multiple pages of an advertiser’s website
To showcase customer reviews with high-quality survey data
To show a link that sends people to the app store or starts downloading an app
To let customers click a button to call the business
The correct answer is: To give customers quick access to multiple pages of an advertiser’s website

Question 27:- Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Answer:-

Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
Increase bids for ads with the lowest average position and clickthrough rate (CTR)
Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)
The correct answer is: Add new relevant keywords and remove keywords with low clickthrough rate (CTR)

Question 28:- You can use audience targeting to show your ads to:

Answer:-

specific groups of people, based on their location
specific websites, based on specific interests
groups of websites, based on specific interests
specific groups of people, based on their interests
The correct answer is: specific groups of people, based on their interests

Question 29:- Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

Answer:-

A call-to-action like “Sign up for a free trial”
A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
A call-to-action like “Visit our gym now”
A promotion like “20% off fitness classes”
The correct answer is: A call-to-action like “Sign up for a free trial”

Question 30:- What’s one of the main benefits of using ad extensions?

Answer:-

Extensions are automated so you don’t have to create your ads
Extensions increase your reach by showing your ad on more advertising networks
Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
Extensions provide additional information to make your ads more relevant to customers
The correct answer is: Extensions provide additional information to make your ads more relevant to customers

Google Ads Fundamentals Assessment Answers 2019

Question 31:- Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?

Answer:-

Conversion tracking
Search terms report
Impressions
Reach and frequency
The correct answer is: Conversion tracking

Question 32:- When someone clicks your ad, the actual amount you’re charged will be:

Answer:-

The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit
The minimum needed to hold your ad position, but never less than 50% of your maximum cost–per–click (max. CPC) bid
The minimum needed to hold your ad position, but never more than 120% of your maximum cost–per–click (max. CPC) bid
The minimum needed to hold your ad position or 50% of your maximum cost–per–click (max. CPC) bid, whichever is greater
The correct answer is:The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit

Question 33:- When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

Answer:-

Information about Italian food in the description
Include call–to–actions, such as “Find the nearest location”
An exclamation point in the display URL
Use the same headline and description as other advertisers
The correct answer is: Include call–to–actions, such as “Find the nearest location”

Question 34:- Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

Answer:-

Clickthrough rate (CTR)
Conversion rate
Impressions
Clicks
The correct answer is: Clickthrough rate (CTR)

Question 35:- You would advise a client that’s launching a new product line to advertise on the Display Network because she can:

Answer:-

reach people who are interested in similar products
reach people who are searching for her products
use text ads that encourage people to call her business
use text ads that encourage people to visit her website
The correct answer is:- reach people who are interested in similar products

Google Ads Fundamentals Assessment Answers 2019

Question 36:- Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

Answer:-

Use target search page location to help get your client’s ads to the top of mobile search page results
Set a mobile bid adjustment to decrease bids for searches on computers and tablets
Set a mobile bid adjustment to increase bids for searches on mobile devices
Use enhanced cost–per–click (ECPC) to increase bids that are likely to result in conversions from mobile devices
The correct answer is: Set a mobile bid adjustment to increase bids for searches on mobile devices

Question 37:- Your ad can show to a potential customers when your targeted language matches:

Answer:-

the customer’s Google interface language setting
the customer’s operating system language
the language of websites a user visits most often
the customer’s browser setting
The correct answer is: the customer’s Google interface language setting

Question 38:- Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

Answer:-

the expected impact of extensions and other ad formats
your historical conversion rate
the search ranking of your website
the daily budget you’ve set
The correct answer is: the expected impact of extensions and other ad formats

Question 39:- Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

Answer:-

cost-per-click (CPC) goals to raise your bid when a conversion is more likely
cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
The correct answer is: cost-per-click (CPC) goals to raise your bid when a conversion is more likely

Question 40:- When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

Answer:-

Target return on ad spend (ROAS)
Maximize clicks
Target search page location
Enhanced cost-per-click (CPC)
The correct answer is:Target search page location

google adwords fundamentals exam answers 2018 pdf

Question 41:- On the Display Network, your ad is eligible to show on a webpage if your:

Answer:-

landing page matches that webpage’s content
keywords match that webpage’s content
ad text matches that webpage’s content
website matches that webpage’s content
The correct answer is: keywords match that webpage’s content

Question 42:- Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

Answer:-

Create one campaign for all the products his client offers
Create one campaign with a broad selection of keywords
Create campaigns based on the structure of his client’s website
Create multiple campaigns, each with a set of related keywords
The correct answer is: Create campaigns based on the structure of his client’s website

Question 43:- What happens as a result of a search campaign consistently meeting its daily budget?

Answer:-

Fewer sites targeted at once
Higher average cost–per–clicks (CPCs)
Missed potential ad impressions
Accelerated ad delivery
The correct answer is: Missed potential ad impressions

Question 44:- Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

Answer:-

Location targeting
Intuitive targeting
Topic targeting
Placement targeting
The correct answer is: Topic targeting

Question 45:- Which campaign type would an advertiser use to target users searching on Google.com?

Answer:-

“Search Network with Display opt-in”
“Search Network”
“Display Network”
”Video campaign”
The correct answer is: “Search Network”

google adwords fundamentals exam answers 2018 pdf

Question 46:- What does a high Quality Score indicate?

Answer:-

You have been a Google Ads user for a long time.
Your ad relevance and landing page are below average.
Your bid is high enough to have your ad displayed.
Your ad and landing page are relevant and useful to a viewer.
The correct answer is: Your ad and landing page are relevant and useful to a viewer.

Question 47:- Each campaign in your Google Ads account should have a single:

Answer:-

ad group
business goal
maximum cost–per–click (max. CPC) bid
landing page
The correct answer is: business goal

Question 48:- What happens when a campaign consistently meets its average daily budget?

Answer:-

Your budget is automatically adjusted
Ads in that campaign will show less often than they could
Ads in that campaign will stop showing for the rest of the billing cycle
Average cost–per–click (CPC) bids will be lowered
The correct answer is: Ads in that campaign will show less often than they could

Question 49:- Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account?

Answer:-

Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.
Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.
Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.
The correct answer is: Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.

Question 50:- How should an advertiser with stores in both India and Germany set up an Google Ads account to target users in these different locations?

Answer:-

Create two separate ad groups, each targeting one of these locations.
Create two separate accounts, one for each of these locations.
None of the above. Google Ads can’t target users in specific locations.
Create two separate campaigns, each targeting one of these locations.
The correct answer is: Create two separate campaigns, each targeting one of these locations.

google adwords fundamentals exam answers 2018 pdf

Question 51:- How much are you charged for a click on your Google Ads ad?

Answer:-

You’re charged $0.01 for every click
You’re charged 10 cents more than the next highest bid.
You’re charged the full amount you bid.
You’re charged only the minimum amount needed to maintain your ad’s position.
The correct answer is: You’re charged only the minimum amount needed to maintain your ad’s position.

Question 52:- Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?

Answer:-

“Search Network with Display Opt-in”
“Shopping”
“Search Network”
“Display Network”
The correct answer is: “Search Network”

Question 53:- What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

Answer:-

Ad Rank
Ad Score
Quality Score
Quality Factor
The correct answer is: Ad Rank

Question 54:- Clyde wants to raise the profile of his dance school. A “Display Network” campaign can help him:

Answer:-

pick the most popular keywords for his campaign
show ads on dance websites and YouTube videos
show ads when someone searches for dance classes
match his ad text to what people are searching
The correct answer is: show ads on dance websites and YouTube videos

adwords test questions and answers

Question 55:- Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

Answer:-

Image ads
App promotion ads
Shopping ads
Sitelink extensions
The correct answer is: Shopping ads

Question 56:- An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

Answer:-

Ads with extensions
Image ads
Shopping ads
Video ads
The correct answer is:

Question 57:- What’s a benefit of having multiple ads in an ad group?

Answer:-

Google Ads will automatically match each ad to the keywords it’s most relevant to
Ads are only eligible to show at the top of the page if there’s more than one ad in that ad group
When using optimize for clicks, Google Ads will automatically rotate your ads and give the best performing ones a better chance of showing more often
Ads are only eligible to show ad extensions if there’s more than one ad in that ad group
The correct answer is:

Question 58:- You would choose to advertise on the Search Network if you wanted to:

Answer:-

choose the types of websites where you want your ads to show
reach customers browsing websites related to your business
choose from a range of ad formats, like video and image ads
reach customers while they’re searching for your products or services
The correct answer is:

Question 59:- An advertiser should group their campaigns by:

Answer:-

maximum cost–per–click (CPC) bids
number of ad groups per campaign
number of keywords
type of product or service
The correct answer is:

adwords test questions and answers

Question 60:- Which client would you advise to use radius targeting?

Answer:-

Christopher, who wants to promote his new product in select cities
Denise, whose service can reach customers within 30 miles
Luis, whose e–commerce business delivers nationwide
Mabel, who wants to exclude her ads from certain cities
The correct answer is:

Question 61:- Why might you use the “Search Network campaigns with Display opt-in” campaign type?

Answer:-

Your video ads can run on the Search Network
Your ads only show on the first page of search results
You can pick the exact websites where you want your ad to show
You can use one budget to advertise on the Search Network and Display Network
The correct answer is:

Question 62:- Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use?

Answer:-

Ecommerce tracking
Remarketing
Dynamic Search Ads
Conversion tracking
The correct answer is:

Question 63:- Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

Answer:-

Set up a remarketing list to show ads to women who have previously visited your client’s website
Increase cost–per–click (CPC) bids and experiment with variations of ad text that includes running tips
Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
Add demographic and age targeting to show ads to people in this audience
The correct answer is:

Question 64:- Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

Answer:-

Create a campaign with ads and keywords written in French
Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
Create a campaign targeting French and regions other than Paris
Create a campaign targeting Paris and languages other than French
The correct answer is:

Question 65:- What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

Answer:-

Add affinity audiences targeting people interested in green living and beauty
Target large metropolitan areas where people are more likely to encounter her product
Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
Use a balanced combination of broad-, exact-, and phrase-matched keywords
The correct answer is:

adwords test questions and answers
Question 66:- A standard Google Ads text ad is made up of:

Answer:-

headline text, an image, and description text
headline text and description text
headline text, a display URL, and description text
a display URL and description text
The correct answer is:

Question 67:- What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

Answer:-

Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
Add search terms that are not leading to many clicks as negative keywords
Add sitelinks to your ads to make them even more prominent
Make sure all of these search terms are included as keywords, regardless of relevance
The correct answer is:

Question 68:- Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

Answer:-

Make sure the landing page is closely related to the ad
Increase the average daily budget for the campaign
Increase the cost–per–click (CPC) bid for low–performing keywords
Broaden the list of keywords to reach more potential customers
The correct answer is:

Question 69:- You can use Keyword Planner to identify:

Answer:-

webpages where your ad can appear based on your keywords
which text ads are performing best based on your keywords
the amount of traffic potential keywords might get
the number of negative keywords you should add
The correct answer is:

adwords test questions and answers

Question 70:- Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

Answer:-

Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
Use the Search term report to show which search terms lead to the most clicks on his ads
Use the top movers report to show which campaigns have seen the biggest change in clicks since last month
Use the paid & organic report to show when his website appears in organic search, with no associated ads
The correct answer is:

Question 71:- An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?

Answer:-

$100.00
$5
There is no minimum
$2
The correct answer is:

Question 72:- Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

Answer:-

Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
Budgets for online campaigns can only be set once annually and require a fixed commitment.
Online campaigns generate clicks, whereas other channels generate exposure
Budgets cannot be applied to online campaigns due to constant changes in traffic.
The correct answer is:

Question 73:- Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

Answer:-

Increase the maximum cost–per–click (CPC) bid
Pause the campaign to stop showing ads and accruing costs
Lower the daily budget amount
Change the ad delivery method from “Accelerated” to “Standard”
The correct answer is:

Question 74:- If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

Answer:-

Audiences
Topics
Placements
Keywords
The correct answer is:

Google Ads Fundamentals Assessment Answers 2019

Question 75:- Which client would you advise to advertise on the Search Network?

Answer:-

Suzy, who wants to reach people browsing travel websites about China
Jim, who wants to reach people on social networks interested in poetry
Carol, who wants to reach people watching YouTube videos
Bill, who wants to reach people looking for plumbing services
The correct answer is:

Question 76:- An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

Answer:-

Set an ad group bid adjustment of +20% for that keyword
Modify the ad associated with that keyword to direct to a highly-relevant landing page
Delete the keyword and use Keyword Planner to find more relevant keywords
Delete the keyword and add a synonym of the keyword to the campaign
The correct answer is:

Question 77:- How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

Answer:-

Ads using CPC bids are not allowed to compete on the Display Network
CPM bids are effectively converted to CPC bids
CPC bids are effectively converted to CPM bids
CPC and CPM bids only compete against bids of the same type

Question 78:- Which of the following items is not a component of Quality Score?

Answer:-

Ad relevance
Expected clickthrough rate (CTR)
Maximum cost–per–click (max. CPC) bid
Landing page experience
Question 79:- Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

Answer:-

Create a separate ad group to target ads and bids for Tokyo
Refine where your ads show by adding the keyword “Tokyo”
Use the user location report to understand if people who click your ads are located in Tokyo
Use a location bid adjustment to increase bids for customers in Tokyo
Google Ads Fundamentals Assessment Answers 2019

Question 80:- Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

Answer:-

Cost-per-view (CPV)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)
Cost-per-click (CPC)

Question 81:- Your client wants to improve her ad position. What would you recommend?

Answer:-

Improve the ad quality and increase bid amount
Improve Quality Score and decrease bid amount
Make the ad headline longer and more descriptive
Add more keywords and increase daily budget
Question 82:- What’s one benefit of creating multiple ad groups?

Answer:-

You can pause specific keywords if they’re not performing well
You can break up keywords and ads into related themes
You can set different budgets for each ad group
You can target specific ad groups into various Google networks
Question 83:- Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?

Answer:-

Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
Use negative keywords for terms that are related to pets and animals.
Use general keywords to reach a specific audience.
Bundle similar keywords together in one ad group based on common themes.
Question 84:- You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts?

Answer:-

Pause your clients’ campaigns and recreate them in your Google Ads manager account
Link the client accounts to your Google Ads manager account
Use your clients’ sign–in information to access and manage the accounts
Consolidate the 3 accounts into a new Google Ads account you create
Google Ads Fundamentals Assessment Answers 2019

Question 85:- How are negative keywords different from other keywords?

Answer:-

They can increase your costs.
They can only be used for ads on the Display Network.
They prevent your ad from showing for search terms that you don’t want.
They make your ad appear for search terms that you don’t want.
Question 86:- How are rich media ads different from other ad formats?

Answer:-

They are a type of text ad
They are static image ads
They are ads with animation or other types of motion
They are displayed on the Search Network
Question 87:- A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?

Answer:-

Google’s Display Network includes many mobile apps where she could show her ad
She can use keywords like “mobile app” to target people who are more likely to download her app
She can use mobile app extensions to reach users in apps
Google’s Search Network will help her target people who are more likely to download her app
Question 88:- An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

Answer:-

Shopping Ads can only appear on Google.com
Shopping ads can only show on pre-roll video ads on YouTube
Shopping Ads can only appear on retail websites.
Shopping ads can appear on Google Search partner websites like YouTube
Question 89:- Why should you link your client’s Google Ads account to Search Console?

Answer:-

See which campaigns have the biggest changes in clicks, costs, and conversions
See how often your ads rank higher in search results than those of other advertisers participating in the same auction
See how your ads performed when triggered by actual searches
See if people reach your client’s website via ads or organic search results
Google Ads Fundamentals Assessment Answers 2019

Question 90:- What is the Google Network?

Answer:-

A network of partner websites that will show your ad.
The term that embodies all of the places where your ad can appear.
A network of hardware devices, including chromebooks and android phones where your ad can appear.
The collective term for Google’s professional support staff that can answer your Google Ads questions 24/7.

Question 91:- Which targeting option can help you reach people who’ve previously visited your website?

Answer:-

Remarketing
Interest category targeting
Demographic targeting
Device targeting
Question 92:- An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

Answer:-

They should use device targeting
They should use placement targeting
They should create remarketing lists for search ads
They should use location targeting
Question 93:- Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

Answer:-

Placements
Keywords
Remarketing
Topics
Question 94:- By monitoring ad campaign performance, an advertiser may obtain the information needed to:

Answer:-

compare campaign performance to that of other advertisers
create separate Google Ads accounts for low-performing keywords
determine if campaigns are meeting overall marketing and conversion goals
create duplicate ad groups with identical keywords and different ad variations
Question 95:- Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it:

Answer:-

focuses on getting customers to complete an online purchase
automatically gives you personal details about the people who convert
shows you which ads lead to customer actions that have value for your business
measures trends relating to the search terms people have used before seeing your ad
Question 96:- Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Answer:-

Online advertising is always less expensive than traditional media
Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
Traditional media generates exposure, but online advertising campaigns can guarantee sales
Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
Question 97:- In addition to how much the advertiser will pay, which two factors are decided by the Google Ads auction? (Choose 2).

Answer:-

How quickly your landing page will load once a user clicks on the ad
The ad’s position on the page
The design of the ad, including font and color
Whether or not the ad actually shows
Question 98:- Negative keywords can help advertisers better target their ads by:

Answer:-

reducing their campaign’s daily budget recommendations
raising the average position of their ads
reducing the number of irrelevant clicks
increasing the number of relevant Display Network placements
Question 99:- All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

Answer:-

$0.51
$1
$0.50
$1.01
Google Ads Fundamentals Assessment Answers 2019

Question 100:- Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?

Answer:-

Remove half of the keywords from the ad group
Create new ad groups with related keywords grouped together
Create new ad groups with several keyword match types
Create one ad group for every five keywords

Question 101:- Anne–Marie’s business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

Answer:-

How many times her ads have been viewed and clicked on
Number of clicks on her ads and revenue they generated
Number of clicks on her ads and costs to produce her purses
Costs to produce her purses and revenue generated from her ads
Question 102:- While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

Answer:-

create a different ad for each keyword
create multiple ads for each keyword
create ads that are relevant to all keywords
only create one ad that’s relevant to all keywords
Question 103:- You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

Answer:-

creating ads that include terms or phrases people are searching for
creating ads that link to a generic landing page
creating high–quality ads and landing pages
All of the listed answers
Question 104:- Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

Answer:-

Use the Search terms report to see the terms people were searching for when her ad was shown.
Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.
Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.
Track the clicks and clickthrough rate (CTR) of her ad campaign.
Question 105:- Which targeting option should an advertiser use when trying to reach 25-30 year old males?

Answer:-

Demographic targeting
Interest category targeting
Contextual targeting
Keyword targeting
Question 106:- What report can help you identify opportunities to improve your keywords and ads?

Answer:-

Time segmentation report
Search terms report
Auction insights report
Paid & organic report
Question 107:- Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

Answer:-

Clicks
Clickthrough rate (CTR)
Impressions
Search terms
Question 108:- How are manual extensions different from automatic extensions?

Answer:-

Manual extensions require you to fill out additional information. Automatic extensions do not.
Manual extensions cost more than automatic extensions
There is only one type of manual extension but many types of automatic extensions
Automatic extensions require setup. Manual extensions do not.
Question 109:- You would choose to advertise on the Display Network if you wanted to:

Answer:-

show ads on Google Maps
show ads to people on non-Google search sites
show ads on websites related to your business
show ads on Google Shopping

Google Ads Fundamentals Assessment Answers 2019

Question 110:- One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?

Answer:-

Due to changes in traffic, Google Ads allows up to 20% more impressions in a day than the budget specifies
To show an ad more often, Google Ads charges more than the average daily budget amount multiplied by 30.4
Google Ads automatically increases the maximum cost–per–click (CPC) bid to show an ad higher in Google search results
Due to changes in traffic, your total daily cost might be up to 2 times your average daily budget. However, with all Google Ads campaigns you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4)
Question 111:- If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

Answer:-

$2
$1.24
$1
$1.26
Question 112:- Which of these metrics is especially important to clients who are running a branding campaign?

Answer:-

Phone call conversions
Average cost–per–click (avg. CPC)
Clickthrough rate (CTR)
Impressions
Question 113:- When building a keyword list for a Display Network campaign, you should do which of the following:

Answer:-

use agressive targeting to identify new keywords
include keywords that are related to the websites your customers visit
only use Keyword Planner to identify new keywords
only include exact match keywords
Question 114:- In order to appeal to customers on mobile devices, it’s important to:

Answer:-

Send users to a mobile–friendly landing page
Send users to a video–based landing page
Avoid using ad extensions
Include your phone number as your display URL
Question 115:- If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

Answer:-

location extensions
promotion extensions
callout extensions
sitelink extensions
Question 116:- When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

Answer:-

Maximize Clicks
Cost-per-thousand impressions (CPM)
Cost-per-acquisition (CPA)
Manual cost-per-click (CPC)
Google Ads Fundamentals Assessment Answers 2019

Question 117:- Which ad extension would you use for an advertiser who has a chain of local restaurants?

Answer:-

Sitelink extensions
Promotion extensions
Seller ratings
Location extensions
Question 118:- You want to generate leads with your Google Ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

Answer:-

The number of clicks your ad received divided by the number of times it showed
How much you’ve spent on the campaign compared to the value of leads generated
You can’t calculate return on investment for campaigns that are focused on online leads
The percentage of budget spent compared to how many forms were completed
Question 119:- Higher Quality Scores typically result in:

Answer:-

lower costs only
better ad positions only
higher costs and better ad positions
lower costs and better ad positions

Question 120:- What bidding strategy should you use to maximize the number of visitors to your website?

Answer:-

Cost-per-view (CPV)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-click (CPC)
Cost-per-acquisition (CPA)

Question 121:- Which delivery type shows your ads at an even pace throughout the day?

Answer:-

Delayed delivery
Optimized delivery
Standard delivery
Accelerated delivery
Question 122:- Your ad can show on the Search Network when someone searches for terms that are similar to your:

Answer:-

website
placements
keywords
ad text
Question 123:- Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

Answer:-

they perceive her products
they interact with her website
likely they are to become a regular customer
likely they are to click her ads
Google Ads Fundamentals Assessment Answers 2019

Question 124:- Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

Answer:-

“Display Network”
“Search Network”
“Search Network with Display Opt-in”
“Video”
Question 125:- A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

Answer:-

Generic terms about running and running shoes
Specific terms about the shoe brand and model your client is selling
Specific terms about the benefits of running
Generic terms about different types of women’s shoes

Question 126:- You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?

Answer:-

It lets people who see your ad get directions to your store on Google Maps
It encourages people using mobile devices to install your app
It allows you to show your ad on app categories that you choose
It directs people to your online store to purchase your products
Question 127:- Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

Answer:-

$10
$25
$5
$2.50

How PPC brand protection can increase clicks by 34%

noreply@blogger.com (Expert Knowledge) — Wed, 28 Sep 2016 11:26:00 +0000

Brand protection is changing. Are you keeping up?

If you have a brand worth protecting, competitors are already bidding on your brand name. Some bid directly on your name, while others will bid on obvious brand-plus derivatives, such as when GEICO bids on phrases like “Progressive insurance” (and vice versa).

As you can see for the keyword “geico insurance,” AIS, FreeQuotes365 and Mercury Insurance are aggressively buying that keyword, too.

If you have a trademark or brand name that drives search volume, it will be one of your more profitable campaigns. Unfortunately, it is one of the important PPC campaigns for your affiliates, resellers and competitors too.

Larry Kim, CTO of WordStream, discussed this topic in his article on how companies often make deals with each other to avoid bidding on each other’s terms. The article shows how a focus on protecting branded campaigns leads to less competition and lower costs.

I’m going to show you a process (with a case study) of how to protect your brand keywords, cut costs, and drive 34% more clicks.

While it’s a simple process to understand, it requires considerable skill to actually catch advertisers bidding on your brand, prove that it’s happening, and then deal with the brand bidders appropriately.

Your response to competitive brand bidding can take several forms, from fighting back with your own brand bidding, to getting the engines to remove the ad (if it breaks their rules), to legal action. More to come on these responses.

The goal of these actions is clear: prevent competing advertisers from bidding on your keywords and/or limit the number of affiliates and resellers who can buy these keywords. With fewer competitors, you’ll quickly see more clicks, lower CPCs, and lower overall campaign costs.

Let’s dive in to the brand protection process.

Identify brand keyword bidding violators using Google Auction Insights

Auction Insights is a great place to start evaluating your brand keywords and campaigns. For example, I can see who is buying these keywords, how often, and if they are showing up above me.

If I find a violator, I can contact them directly or show Google my trademark number and ask them to remove this advertiser.

Remember that Google allows other advertisers to bid on your trademarks and use it in their ad’s Display URL. But, they cannot use it in ad copy.

Search keywords without being logged into a Google account

When you are logged into any google property, your search results will be customized to your search history and behavior. It is best practice to evaluate these keywords anonymously, so don’t forget to logout before you check.

In the example below, you can see the manufacturer telling the consumers to buy the original product direct from the manufacturer.

The ad copy (“Buy the Original Product – From the Actual Manufacturer”) is a very smart approach to differentiate themselves from other people claiming to make this product.

Who has time to constantly monitor brand keywords?

Even if you are logged out and searching from different geo-locations, you will never catch all the violators by hand. I recommend using a 3rd-party tool that will automatically report these violators to the search engines.

There are several companies offering tools that help you monitor trademark and brands in PPC, as you can see when you search Google.

By adding your trademark, brand and product keywords into these tools, you get the ad intelligence you need to take appropriate action.

Importantly, you receive a screen shot of the search result, along with the location, time and date of the search. This provides the necessary evidence to contact the violators to take down these ads, or to contact the engines themselves.

Yes, the engines have their own process for receiving violations from brand holders, and taking action. Some of these third-party tools also allow you to submit the violations, with all the proof, directly to the right contact at each engine. This has become the most popular way to deal with violations.

If successful in removing ads, your clicks and profitability will increase

It’s basic PPC economics 101 that with less competition, more people will click on your ads, or at least on your authorized reseller’s ads.

A recent case study showed how a brand holder received a 34% lift in clicks after removing violators from their branded campaigns. Yes please, may I have some more of that!

Case Study: Benefits of PPC brand protection

As promised, here is a detailed case study of how this strategy boosted overall campaign performance for Avery Office Supplies. After removing unwanted competitors from their brand terms, this office supply company quickly realized these gains:

Brand CPCs decreased by 64%
Clicks increased 34%
Total campaign costs dropped by 51%

Can you image getting these results just from eliminating brand bidders?

How to evaluate the issues and laws in your industry

Lori Weiman, CEO of The Search Monitor, has written several articles educating the search marketing industry on the brand bidding problem and outlining the legal implications. Her company has a competitive intelligence and brand compliance tool that monitors ads and helps catch brand-bidding violators.

Their data shows the extent of the problem, that 55% of affiliates are brand bidding and 29% are URL hijackers.

DEFINITIONS:

Brand bidding occurs when an advertiser bids on a brand keyword, or uses your brand in ad copy. Competitors and Affiliates will use your brand plus keywords which include several long tail keywords you might not be monitoring. Some advertisers allow their affiliates to brand bid on their behalf.

URL hijacking occurs when an unauthorized advertiser uses your URL as the Display URL of the ad (and sometimes changes the ad copy too!), and then directs search traffic through links that you did not approve.

Note that URL Hijackers are also guilty of brand bidding, so they are counted in both the Bidders and Hijackers categories.

What are your legal responses if you detect unwelcome competition or violators? To enforce compliance against competitors and affiliates, Weiman reports that you have three main options: 1)Search engine complaints; 2) Pacts or agreements; and 3) Lawsuits.

Search engine complaints

Filing a complaint with Google or Bing is the recommended option because it’s cheap (free to file) and easy, especially if you use an ad monitoring platform to automatically detect and file the complaints on your behalf. Before you get super-excited, however, there are some limitations:

Protected items: Only registered trademarks are protected.
Allowed items: Generally, each engine deals with trademark infringement as follows:
- Brand bidding: Anyone can bid on your name.
- Ad copy use: Not allowed(with a few exceptions). Fair use rules allow resellers, affiliates, reviewers and news outlets to use your name in ad copy.
- Destination URL use: Competitors can use your name as a sub-domain or sub-page. While the engines allow this, it does not mean that the law allows it. The more confusingly similar a URL is to the brand holder’s, the stronger the brand holder’s case becomes from a legal standpoint.

Pacts and agreements

Another method to enforce protection is with agreements. Agreements give you stronger and more reliable legal recourse than just complaining to the engines.

Competitive pacts:Some industries have gotten together, and competitors have formed written pacts where they have specifically agreed not to brand bid. These written agreements list in detail the allowed and prohibited activity, as well as enforcement proceedings should they be violated, which typically come with a financial price tag.
Affiliate agreements:If you have affiliates or partners, your affiliate agreement should detail the allowed and disallowed brand bidding activity, along with notice rules and financial ramifications for any violations. The swiftness and harshness of your action should match the conduct, which includes:
- Direct linkers.This harmful advertising practice should be dealt with swiftly, since someone is hijacking your brand outright. Actions should include financial withholding and termination of the relationship.
- Unauthorized affiliates.Affiliates who brand bid without authorization are mucking up your strategies. Actions should include notice with cure periods, financial ramifications and eventual termination if the behavior is repetitive and material.
- Authorized affiliates.Super-affiliates should be handled more gently, with kinder notices that build upon themselves and provide cure periods. Financial repercussions and termination should only be used as last resorts.
Reseller agreements:If you are a manufacturer, you likely have strict rules regarding sensationalized copy, minimum advertised price (MAP) compliance and brand bidding. Your agreements should detail these rules and the ramifications for not following them.

Lawsuits

A lawsuit based on trademark infringement should be your last resort. Trademark lawsuits are expensive and challenging to win (as noted earlier). The caveat is if you have a pact or agreement that prohibits brand bidding, and you have proof of the advertising activity through date/time stamped screen shots, then you have a stronger chance for victory.

Final thoughts on brand protection

Your branded campaigns are typically your most profitable PPC campaigns and unfortunately your competitors and unscrupulous affiliates know this. They have a strong financial incentive to use them to steal your high-converting clicks and build their own brand.

If you’re not vigilant to their actions, aggressively protecting this valuable asset with the process and tools I’ve discussed above, you’re basically giving them the green light to continue. Don’t make it this easy for them.

If you’re already protecting your brand in paid search, please share your strategy, tools, or examples of how brand protection has helped drive PPC profits for you.

Source: https://searchenginewatch.com/2016/09/27/how-ppc-brand-protection-can-increase-clicks-by-34/

How to take advantage of Facebook Video’s creative opportunities

noreply@blogger.com (Expert Knowledge) — Wed, 28 Sep 2016 11:24:00 +0000

We are living in a video-first world, where moving images are at the heart of all apps and services.

Facebook recorded an increase of 800% in video consumption from 2015 to 2016, jumping from 1 billion views to 8 billion views in just a year.

During Social Media Week, Ian Crocombe, Regional Head of Facebook’s Creative Shop presented all the opportunities that video content may offer, both for publishers and advertisers on Facebook.

Moving from TV to social media

Video ads on Facebook are different from the ones we knew on TV, and they also lead to a different behaviour from the audience.

Moreover, users have a shorter attention span when using their mobile devices, which also requires a different perspective when creating a video.

This creates the need for brands to adjust their content when they have to transfer their message from TV and traditional marketing to social media and Facebook in particular.

Adjusting content for Facebook videos

Facebook’s Creative Shop aims to help brands understand what makes an effective Facebook video and how they can make their message heard to an increased audience.

They are responsible for “feed proofing”, which means the process of taking the brands’ ideas and making them work on mobile.

It focuses on four main areas, all aiming to improve the success of the video – Capture, Design, Frame and Play…

1. Capture attention quickly

Facebook suggests you place the brand and the product at the centre of the video, keeping the message simple and clear from the very first seconds.

This informs the audience what the video is about, and if it’s creative enough to grab their attention quickly, it makes them watch more of it.

2. Design for sound off

According to Facebook, 80% of videos are currently played without sound, which means that you cannot ignore this when creating a new branded video.

Instead of making customers turn the sound on, how about delivering your message through text?

Subtitles are better than nothing, but text overlays offer the best way to increase comprehension without a sound.

3. Frame your visual story

Cut extra footage from existing ads to reinforce the key message. Crop the video in square, pick the right frames and experiment with the best format that could be more appealing on Facebook.

4. Play more

Ian Crocombe’s main tip is to “be really playful” with Facebook videos. Don’t stop experimenting with new content, take a creative idea and play with it.

For example, how about starting your video with a question to spark curiosity?

Feed proofing is good, but it’s quite defensive. There’s also the need for a new creative approach when starting with mobile-first content.

It’s time to work with new story arcs…

Source: https://searchenginewatch.com/2016/09/27/how-to-take-advantage-of-facebook-videos-creative-opportunities/

Tracking Website Call Conversions in AdWords

noreply@blogger.com (Expert Knowledge) — Sat, 24 Sep 2016 03:19:00 +0000

Setting up AdWords website call conversion tracking just got a bit easier

Track calls from the phone number on your website with a couple of pieces of code.

Google is simplifying the setup for tracking website call conversions in AdWords.

The initial setup is the same, with the option to set up website call conversions under the Conversions section of AdWords.

Now, instead of having to add a tag each time a phone number is listed on the landing page, you only have to add one piece of conversion tracking code on your site.

You do still need to also add a JavaScript snippet that will replace the number on the page with a Google forwarding number.

Google says the new process is designed to support tracking for one phone number. You can find more details on the support page.

Source: http://searchengineland.com/google-website-call-conversion-tracking-update-259290

Google’s ‘Possum’ algorithm update

noreply@blogger.com (Expert Knowledge) — Sat, 24 Sep 2016 03:17:00 +0000

For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm update that happened September 1, 2016.

Phil Rozek suggested the name, pointing out that it is fitting since many business owners think their Google My Business listings are gone, when in fact they are not. They have just been filtered — they’re playing possum.

What was the update?
All the evidence seems to indicate this particular update only impacted ranking in the 3-pack and Local Finder (AKA the local results or Google Maps results). There is talk of another update that happened right after, which impacted organic results.

I believe the main purpose of the update was to diversify the local results and also prevent spam from ranking as well.

Based on the dozens of ranking reports I’ve analyzed, I would say this is the biggest update we have seen in Local since Pigeon in 2014. One of the main things that updated was Google’s filter that applies to the local results.

The specifics

1. Businesses that fall outside of the physical city limits saw a huge spike in ranking.

I wrote earlier this year about a problem we face in Local SEO where, if a business falls right outside the physical city limits for a particular city, they have a seriously hard time ranking for any keywords that include that city name. These businesses often don’t even fall into a city “technically,” according to Google Maps.

After this update, many businesses like this saw massive increases in their local ranking. Here is an example.

Direct Inspections was a business in Sarasota that I did a consultation for recently. They really wanted to rank for keywords like “home inspector sarasota.” They fell outside of the physical borders of Sarasota and were technically in a census-designated place (CDP) called Gulf Gate Estates. Like most of these cases, their mailing address is in Sarasota.

On August 6, they ranked #31 locally for “Home Inspector Sarasota,” and I came to the conclusion that ranking for keywords like that was a lost cause without an address inside the physical city limits. We have lots of clients in this scenario and have seen that even after years of doing the right things, their local ranking just doesn’t budge for those types of keywords.

After the update, their ranking jumped to position 10 (Yes, an increase of 21 positions). We saw the exact same patterns for all other businesses we tracked that fell into this category.

2. Google is now filtering based on address and affiliation.

Previously, we would often see a local filter applied to the local results that filtered out profiles that shared a similar phone number or domain.

For example, you might have a chiropractor office that has three separate listings for individual practitioners and then one listing for the practice itself. These separate profiles would all link to the same website and use the same phone number. Usually, only one or two of these would show up in the local results, and the others would be filtered.

This makes sense, as Google regularly filters duplicate content organically, and showing their users tons of results from the same company isn’t necessarily what’s best for users. When you are searching for a new dentist, do you really want to see the same office listed several times?

Since this update, we are seeing a lot of businesses filtered out due to the address of the business being the same as another listing in their same category (same type of business). Here is an example.

You search “personal injury attorney palmdale,” and you get 16 results in the Local Finder. There are at least five listings using the address 1008 W Ave, Palmdale, CA, that are all personal injury attorneys. Currently, one is showing in the Local Finder and the other four are filtered:

Stefyan Law Firm — showing
DeVille Law Group Inc — filtered
iAccidentLawyer — filtered
Nadrich & Cohen — filtered
Wilshire Law Firm — filtered
Broland over on the Local Search Forum pointed out that you can see the filtered listings if you just slightly zoom in on the map in the Local Finder. When I do that for this query, I now get 61 results — and most of the filtered results I referenced above are now showing.

In another case I looked at, a business owner had two listings that were named differently, had different phone numbers, different websites and different addresses. We tracked his ranking daily and used a tracker by BrightLocal that also took screen shots of the search results every day.

Each day that one listing showed up, the other did not. They kept flipping back and forth but never appeared together at the same time.

At first, I was confused at the connection because their entire Name, Address, Phone number (NAP) profile was different. The client then explained that they are technically in the same building even though they have different addresses. The address varies based on which side of the street you come in on.

This information helped me confirm that Google is a bit more sophisticated than just looking at the address you enter in Google My Business (GMB).

(On that note, many have tried to escape the filter by simply adding a suite number. This has not worked on any case I’ve looked at.)

In another case, it got even crazier. There is a dentist I work with who owns two different practices. They are both on the same road but have completely different addresses and are not in the same building. They have different NAPs, different doctors, the sites aren’t hosted together, and they are not claimed in the same Google account. The only connection is that he owns both, and technically, the parent company that owns both is what would be listed on their business license.

I’ve known for a while now that Google often asks for business licenses when business listings get suspended, but it seems now that Google really knows a lot more about who owns multiple companies in the same industry than I suspected.

In the case of this dentist, his two practices used to both rank in the 3-pack for various keywords. Currently, I cannot get them to trigger together. Based on what I type in, I get either one or the other.

Keep in mind, this filter is not the same as a penalty. Google isn’t removing the listing or preventing it from ranking for anything at all. Instead, it works much like the organic filter, which picks the “best” and most relevant listing and filters others that are too similar.

I often see different listings ranking for different keywords, so while the law firm’s listing ranks for “personal injury attorney,” the individual lawyer’s profile might rank instead for “motorcycle accident attorney” if it had more relevance (like reviews that talk about motorcycle accidents).

3. The physical location of the searcher is more important than it was before.

A company contacted us for a consultation, worried about this algorithm update. They noticed that a ton of their locations were no longer ranking in the 3-pack. When we looked into it, it turned out that since they were searching from their head office in Alabama, they were seeing something totally different than a user down in Texas, where one of the businesses was located.

The business was in Richland Hills, Texas, and the farther away you got from the city when searching, the more zoomed out the map got, and the more the listing dropped in ranking as a result. They were seeing the business as being seventh on the list for a [service + city] keyword in Alabama, whereas a user in Richland Hills, Texas, would have seen the listing as first.

It seems that since this update, it’s more important than ever to make sure the searcher location is set to the right city when tracking ranking. A tool that allows you to do that is this one by Bright Local.

4. Search results vary more based on slight variations of the keyword searched.

I’m seeing lots of reports of variations of the 3-pack based on slight keyword variations. Previously, you would often see fairly similar results if you typed in “Los Angeles Chiropractor” or “Chiropractor Los Angeles” or “Chiropractor Los Angeles CA.”

Since the update, we are seeing a lot more fluctuation between similar keywords. In some cases, I’ve looked at a listing that was filtered for one query but then appeared back in the local results if you added the state abbreviation to the keyword.

5. The local filter seems to be running more independently from the organic filter.

In the past, we used to find that if Google filtered out your website organically (or filtered out the specific page that you were linking your listing to), this had a negative impact on ranking.

Since the update, I’ve seen tons of examples of businesses that rank very high for competitive terms that are linking to pages that are filtered organically.

One case I looked at was a cleaning company that had multiple sites. One of the sites is getting filtered everywhere organically because it is too similar to another of the sites (which shows organically). The client happened to be linking the local listing to the site that was filtered, which historically has been known to tank ranking.

After the update, the client saw a massive spike in the ranking, even though the URL he was using on his GMB listing was a page that was filtered organically.

Another example was a business that ranked twice after the update. They have two listings on Google for the same business, and before the update, only one of them ranked in the 3-pack (The other would have been filtered). The difference between the two listings is that one links to the www version of their website and the other listing just goes to the http://domain.com version (no www).

Organically, Google is smart enough to realize this is the same site (One version does not 301 to the other, so it is set up incorrectly), and Google hasn’t indexed both versions, but this is another example of how the local filter and the organic filter seem to be completely different and less connected than they were before.

Summary
In summary, we are still seeing a lot of fluctuation, which is making me think Google is still A/B testing various ranking signals. Ranking trackers like Algoroo are still showing a lot of fluctuation in the search results. It’s possible that some of the things they changed could revert back as well.

So far, the filter seems to be holding steady, but I’m still evaluating more and more cases to see additional patterns.

Got examples you want to share? Post them over at the Local Search Forum. You can also check out the webinar I did on Possum recently with Mockingbird Marketing.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

Source: http://searchengineland.com/everything-need-know-googles-possum-algorithm-update-258900

Accelerated Mobile Pages Google Global Rollout

noreply@blogger.com (Expert Knowledge) — Sat, 24 Sep 2016 03:15:00 +0000

In August, Google announced Accelerated Mobile Pages (AMP) would be moving beyond “Top Stories” into the main organic mobile search results. Today, AMP officially rolls out broadly in mobile search.

Rudy Galfi, Google’s lead product manager for AMP, told me that the global rollout would be complete by the end of the year. He reiterated that this does not represent a rankings change. AMP pages won’t get a special boost in mobile results.

However, when there are two versions of a page, Google will prefer and link to the AMP version. AMP pages open within the AMP viewer and load much faster than conventional web pages — typically in less than a second.

Galfi wouldn’t share specific user-response data but told me, “We’re seeing great user response.” He also said that Google has been “humbled” by the industry’s response and adoption of AMP.

There are now more than 600 million AMP-enabled documents, which is apparently up from 150 million this summer. These documents are distributed in more than 230 “locales” and written in more than 100 languages. The list of companies embracing AMP is long, including Bing, WordPress, Reddit, Ebay and Shopify, among numerous other publishers.

Google added that AMP documents extend well beyond news content into shopping, cooking, travel, e-commerce and entertainment, among other categories.

AMP is an effort to make the web a more mobile-friendly and engaging experience. While mobile web traffic is significant, engagement is not. Most mobile user time is spent in apps.

The effort that Google is spearheading on the content side with AMP is conceptually similar to what’s now going on with the Coalition for Better Ads. While they address different issues and challenges, both are geared toward making the mobile web a more compelling place to be.

Source: http://searchengineland.com/amp-live-in-google-259109

CBS Interactive for the Bing Search Network

noreply@blogger.com (Expert Knowledge) — Sat, 24 Sep 2016 03:12:00 +0000

Microsoft has struck a syndication deal with CBS Interactive for the Bing search network.

The partnership makes Bing Ads the exclusive search provider for some CBS Interactive sites, including Findarticles.com, Searchnow.com, Store.com, and ZDsearch.com. Bing will also provide search solutions for properties like CNET.com, MySimon.com and Search.com. The deal includes traffic from all devices in Canada, France, Germany, Mexico, Spain, the United Kingdom and United States.

With 70 percent of search volume on the CBS Interactive portfolio coming from mobile devices, syndication could give Bing a bit of a stronger mobile story. Bing currently has less than 3 percent mobile market share in the US — well below Google’s more than 91 percent and behind Yahoo’s 5 percent share — according to Statista. CBS Interactive claims more than 300 monthly visitors across its sites.

“CBS Interactive will help us bring additional scale and opportunity to advertisers and marketers as we continue our mission to connect customers with publishers and audiences in ways that will maximize ROI for their marketing campaigns,” said Steve Sirich, General Manager of Bing Ads Marketing at Microsoft, in a statement.

“Partnering with Bing allows us to provide an enhanced search experience to deliver quality results and incremental value to both users and marketers alike,” said Shane McGilloway, Senior Vice President of Strategy & Development at CBS Interactive. “The Bing Network team delivers valuable insights, business intelligence and an enhanced platform for paid search advertising.”

Over the past two years, syndication deals have been a key focus for growing Bing market share. Bing has entered into deals with AOL, Yahoo, The Wall Street Journal, Apple’s Siri and Spotlight search, and Amazon Fire, among others.

Source: http://searchengineland.com/bing-ads-cbs-interactive-syndication-259124

Ways to Make the Most of Your 140 Characters

noreply@blogger.com (Expert Knowledge) — Fri, 23 Sep 2016 09:53:00 +0000

Over the past decade, the Tweet has evolved from a simple 140-character text message to a rich canvas for creative expression featuring photos, videos, hashtags, Vines, and more. In just the past few months we added the ability to poll your community, react quickly and cleverly with GIFs, and share and enjoy Periscope broadcasts in Tweets.

So, you can already do a lot in a Tweet, but we want you to be able to do even more. In the coming months we’ll make changes to simplify Tweets including what counts toward your 140 characters, so for instance, @names in replies and media attachments (like photos, GIFs, videos, and polls) will no longer “use up” valuable characters. Here’s what will change:

Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group.

Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. More room for words!
Retweet and Quote Tweet yourself: We’ll be enabling the Retweet button on your own Tweets, so you can easily Retweet or Quote Tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed.

Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the ”.@” convention, which people currently use to broadcast Tweets broadly.) If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly.

These updates will be available over the coming months. Today, we’re notifying you and our developers, so that everything works as it should when we roll these changes out. The updates have a significant impact on Tweets, so we want to provide our developer partners with time to make any needed updates to the hundreds of thousands of products built using Twitter’s API.

In addition to the changes outlined above, we have plans to help you get even more from your Tweets. We’re exploring ways to make existing uses easier and enable new ones, all without compromising the unique brevity and speed that make Twitter the best place for live commentary, connections, and conversations.

Source: https://blog.twitter.com/express-even-more-in-140-characters

Google Search Console Property Set

noreply@blogger.com (Expert Knowledge) — Thu, 16 Jun 2016 05:26:00 +0000

Recently Google announced that in the Google Search Console you can create group together with multiple properties. For that you can show the aggregate data in the Search Analytics Report.

Google Search Console is aim to show the report of Search Analytics data - Such as clicks, impression and CTR - It is on property by property basis.

Now you can create sets of and can see whole Search Analytics data for that one in one single report.

Google Mentioned -

How do you track mobile, website, desktop website and mobile app combined visibility in search ? If you do not have these statistics separately. In the Search Console the concept called "property sets", this feature let you combine different properties into a single group to track the detail of impressions and clicks in search within a single report.

For create sets you just need to log in to Google Search Console and click on the button of "Create a set" at the top right. Then you will get the below dialog box to choose a set properties and name you want to add.

After creating group the set, You will get your overview section as a "Property Set".

6 Reason to Adapt as a Career in Digital Marketing

noreply@blogger.com (Expert Knowledge) — Wed, 13 Apr 2016 07:08:00 +0000

If you afraid to adapt career in Digital Marketing and think that its so hard to do then read below point.

Digital Marketing is quite technical so people might think not to adapt it but they do not understand that whether they run away from it, in this today's era anywhere they are using this if you have bought something online and you know heard about that content is king or keyword stuffing, website earning details and download snap chat on to your mobile, knowledge about SEO, using Google. Among them, if you have knowledge any three of them then you have the experienced about Digital Marketing.

Buying Online

Digital Marketing all concept depend on people buying online, the marketing funnel and the moment of conversion. If you have ever purchased something online you have already experienced about Digital Marketing.

Content is King

Content is king now every day you can see new topic on internet and user want to get information about more on topic. If on web content has quality then get the more visitors. Digital Marketing is all depend on content if your content has fresh and quality and has the potential to get the visitor then your digital marketing efforts worth.

Keyword Stuffing

If you know about keyword stuffing - Exp get iphone, get iphone, get iphone then you have experienced the Digital Marketing. Its past concept but still if keyword stuffing are in your content then Google will mark spam to your website.

Snap Chat

If you use Snap Chat on your phone then you have experienced about the Digital Marketing. Snap Chat is well fast growing social network you can send images and video to edit with funny images. Here you can send images and video that can disappear after 10 second.

Google

If you use Google for your search then you can solve 90% percent of your query and experiencing about digital marketing Google follow the concept of Digital Marketing.

SEO

If you have the knowledge about Search Engine Marketing then you have experienced about Digital Marketing as big concept of Digital Marketing is depending on Seo.

How Knowledge Graph is the Problem for SEO ?

noreply@blogger.com (Expert Knowledge) — Sat, 02 Apr 2016 16:12:00 +0000

Now a days this topic is very popular KGO - Knowledge Graph Optimization. How to Do it? Let's Say if you find information about Sachin Tendulkar Google reach the query related to Sachin Tendulkar in its database and show a panel on the right side of the SERP with images and important information about him.

We are thinking always this question where is this information coming from? The information we get is a mixture between information that other user found useful and informative post on knowledge graph. If there is a problem, then we have the option of feedback button, submit the problem and information will be modified correctly On Google and Wikipedia.

'
What is the Impact of Knowledge Graph on SEO ?

As we know Knowledge Graph is based on information data. From this Webmasters have trouble in terms of ranking and traffic as well.

Let's take example the search query entered Rakhi Sawant on right hand side all the information about Rakhi sawant is there so user would go through to this information rather then click on Rakhi Sawant officially website. We can also see the search query competitor here you can see in the result showing Poonam Pandey and Mallika Sherawat..

Are You Fed Up from Redirecting Your Blog to Country specific URLS ?

noreply@blogger.com (Expert Knowledge) — Fri, 18 Mar 2016 03:31:00 +0000

Google now redirects Blogger blogs to country-specific domains. For instance, if you open example.blogspot.com in your web browser, you will be redirected to example.blogspot.in if you are located in India or to example.blogspot.co.uk if you are accessing the blog from UK.

Google does country-specific redirection for selective censorship – that means they can easily censor or block a blog post, or other entire blog site, in one country but still serve that page in other geographic regions. Blog redirection only occurs if you are on a blogspot domain and not if your Blogger blog is on a custom domain.

My traffic logs suggest that country-specific redirection in Blogger is live in at least 15 countries. They are India [blogspot.in], Australia [blogspot.com.au], UK [blogspot.co.uk], Japan [blogspot.jp], New Zealand [blogspot.co.nz], Canada [blogspot.ca], Germany [blogspot.de], Italy [blogspot.it], France [blogspot.fr], Sweden [blogspot.se], Spain [blogspot.com.es], Portugal [blogspot.pt], Brazil [blogspot.com.br], Argentina [blogspot.com.ar], Mexico [blogspot.mx]

Prevent Blogger from Redirecting to Country-Specific Domains

This country based URL redirection is likely to impact your Blogger blogs in a not so positive manner. For example:

The social stats – like your Facebook Likes, Google +1s and Tweet counts – for your blog posts may be reduced as the URLs for the same blog post will be different for different visitors.
You will have a similar problem if you are using an external commenting platform like Disqus or Facebook Comments because the blog URLs will be different even when the underlying page is the same.
Also, if canonicalization isn’t implemented properly, it may cost you some Google juice as external websites may link to your country-specific pages.
Some users have reported a dip in Google AdSense earnings when pages are served through country-specific domains.
If you are not happy with the idea of Blogger redirecting your blog to a different URL, you can add the following piece of code to your Blogger template and it will always serve the .com address to your visitors irrespective of their geographic location.

Go to your blog inside the Blogger Dashboard and choose Template. Then click the “Edit HTML” button followed by “Proceed.” Next, copy-paste the following code into the template after the <head> tag.

<script type="text/javascript">

// Written by R.P.Singh

/* Get the full URL of the current blogger page */
var blog = document.location.href.toLowerCase();

/* Do not redirect if the domain is .com already */
if (!blog.match(/\.blogspot\.com/)) {

/* Replace the country TLD with .com and ncr switch */
blog = blog.replace(/\.blogspot\..*?\//, ".blogspot.com/ncr/");

/* Redirect to the new .com URL in the current tab */
window.location.replace(blog);
}

// Source: http://labnol.org/?p=21031

</script>
Click the Save Template button and now your Blogger Blog will always serve with the blogspot.com URL.

The JavaScript snippet gets the URL of the current Blogger page and if it isn’t served from the .com domain, the code replaces the country specific TLD (like blogspot.co.au or blogspot.pk) with the blogspot.com URL. It also adds the /ncr switch to force-redirect the visitor to the blogspot.com address.

Source: http://www.labnol.org/internet/prevent-blogger-country-redirection/21031/

Open Graph Protocol Meta Tags

noreply@blogger.com (Expert Knowledge) — Fri, 12 Feb 2016 04:33:00 +0000

Open Graph Meta Tags

For Facebook and other social media account open graph feature is very important. To using this property tag you can give best look to your post. You can change the post image, title, description accordingly what you want. Showing unique post and showing it differently from other competitor you can improve the website traffic. Visitor will attract to this and can click your post. Here you have different types of open graph meta tags like title tag, description tag, image tag .

Here you can see these tag has been put under the head tag and there are different type of tags you can see here.

How to Add Google Analytics

noreply@blogger.com (Expert Knowledge) — Fri, 05 Feb 2016 03:58:00 +0000

From Analytic Tool you can get the knowledge of you website visitor from that you can improve traffic and your website page traffic. From Google analytic you can get the information about organic, paid, visitor after that you can separate the information and can analyse your website and take appropriate action for improve your site performance. Below you can see step by step Google analytic code implementation form this you can get know the estimated unique monthly traffic

Add caption

After copy code from Google analytic tool than go to website source paste code above </head> close header tag.

How to Create a Robots.txt File ?

noreply@blogger.com (Expert Knowledge) — Thu, 04 Feb 2016 04:44:00 +0000

How to apply or put its code?

The best and short answer is put it into top-level directory of your web server.

When a robot looks for the "/robots.txt" file for URL, it strips the path component from the URL (everything from the first single slash), and puts "/robots.txt" in its place.

For example, for "http://www.example.com/shop/index.html, it will remove the "/shop/index.html", and replace it with "/robots.txt", and will end up with "http://www.example.com/robots.txt".

See also:

What program should I use to create /robots.txt?
How do I use /robots.txt on a virtual host?
How do I use /robots.txt on a shared host?
What to put in it

The "/robots.txt" file is a text file, with one or more records. Usually contains a single record looking like this:
User-agent: *
Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /~joe/
In this example, three directories are excluded.

Note: When you create this you need to sepaate "Disallow" line for every URL prifix you want to exclude -- Here you can't "Disallow: /cgi-bin/ /tmp/" on a single line.

Note also that globbing and regular expression are not supported in either the User-agent or Disallow lines. The '*' in the User-agent field is a special value meaning "any robot". Specifically, you cannot have lines like "User-agent: *bot*", "Disallow: /tmp/*" or "Disallow: *.gif".

What you want to exclude depends on your server. Everything not explicitly disallowed is considered fair game to retrieve. Here follow some examples:

To exclude all robots from the entire server

User-agent: *
Disallow: /

To allow all robots complete access

User-agent: *
Disallow:
(or just create an empty "/robots.txt" file, or don't use one at all)

To exclude all robots from part of the server

User-agent: *
Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /junk/
To exclude a single robot

User-agent: BadBot
Disallow: /
To allow a single robot

User-agent: Google
Disallow:

User-agent: *
Disallow: /
To exclude all files except one

This is currently a bit awkward, as there is no "Allow" field. The easy way is to put all files to be disallowed into a separate directory, say "stuff", and leave the one file in the level above this directory:
User-agent: *
Disallow: /~joe/stuff/

Alternatively you can explicitly disallow all disallowed pages:
User-agent: *
Disallow: /~joe/junk.html
Disallow: /~joe/foo.html
Disallow: /~joe/bar.html

Heath & Fitness Directory Website List

noreply@blogger.com (Expert Knowledge) — Sat, 30 Jan 2016 03:28:00 +0000

Get the

Health

& Fitness directory website and get the relevant link. Now you can get best back link to use these website and can improve your website ranking.

1 ADA Pool Lift Installers Directory

2 Health Directory Online

3Dental Direct

4Dance Directory

5Jax Medical Directory

6Mike Andrews

7Be Visible on Health Web Directories

8Be Visible on Health Directories

9Be Visible on Health Directories

10Healthlinedirectory

11Get Links from Indexed Health Web Directories

12Get Links from Cached Health Directories

13Get Featured on Health Web Directories

14Gain Visibility on Health Directories

15Free List of Useful Health Sites

16Free Advertising for Health Resources

17Directory of Quality Health Sites

18Collection of Top Quality Health Sites

19Collection of Quality Online Health Resources

20Categorized List of Health Websites

21Benefit from Submitting to Health Directories

22Benefit from Quality One-Way Health Links

23Benefit from Links in Health Directories

24Be Visible on Health Web Directories

25Niche Health Links Directory

26Health Info Junction - Niche Health Directory

27Directory of Great Health Sites

28SEO Friendly Health Directory

29Hand-Picked Health Links

30Healing Links - Free Health Directory

31Ares Health

32Jack Cole - Niche Health Links Directory

33Delaine Isaac - Niche Health Directory

34Directory of Great Health Sites

35Diego Bernard - SEO Friendly Health Directory

36Infima - Hand-Picked Health Links

37Tranquil Wellness - Free Health Directory

38Health Care Directory

39Health and Medical Listings

40Live Health Search

41Healthdoom

42Medicine EDU Backlinks

43Accident.EDU

44Eternity of Spirit Directory

45Chiro Insight

46Health and Beauty Listings

47Health Directory

48All Health Niche Directory

49Natural Health Directory

50Health and Fitness Directory

51Free Medical Directory

52Free Health Directory

53Medical Science

54AbiLogic Beauty & Spa Directory

55UK Medical Websites

56Dermatology Doctors

57Fertility Treatment

58Health & Medical Directory

59Rad Kid

60TamilNadu MedicallToursim directory

61Maxx Herbal Directory

62Medcal Market Directory

63Greater Dentistry Directory

64CallMedic.com Directory of Medical Resources

65Health Fitness Directory

66Health Directory

67Psychology resources

68Health Directory

69iamnatural.com.au

70
Softz Health Directory

71
Portal 4 Health

72Health Directory.org

73Health Resource Directory

74Index Healthy

75Healthy Directory

76Health Directory

77Healthweb

78Health & Beauty Directory

79Alternative health directory

80Nafwa

81
Net Health Directory

82Heal3

83Directory Med

84ABC.MD | Medical Directory

85Pregnancy Directory

86U9X.net

87Dr Query

88PsychLinks Mental Health Directory

89Medical Directory Online

90Health Directory Diet Links

91Highlight Health

92World Health HQ

93eMediNews Health Directory

Priority Wise Search Engine List

noreply@blogger.com (Expert Knowledge) — Thu, 28 Jan 2016 04:22:00 +0000

Get High priority wise search engine. These are the world's biggest search engine

Evergreen Image Submission Site List

noreply@blogger.com (Expert Knowledge) — Mon, 25 Jan 2016 03:38:00 +0000

PR 8 & 7 Dofollow Image Submission Sites List

Website	DA	PA	PR	IP Address
picasa.google.com	100	90	8	74.125.133.99
tumblr.com	99	94	8	66.6.41.30
photobucket.com	94	93	7	209.17.68.100
deviantart.com	94	76	7	199.15.160.100
imageshack.us	93	94	7	208.94.0.193
twitpic.com	89	90	7	173.236.110.98
smugmug.com	88	70	7	54.84.220.150

PR 6 Dofollow Image Sharing Sites List

Website	DA	PA	PR	IP Address
imgur.com	94	93	6	185.31.19.193
mediafire.com	90	73	6	205.196.120.12
4shared.com	89	76	6	208.88.224.136
500px.com	89	90	6	198.50.208.98
shutterfly.com	88	65	6	136.179.236.70
weheartit.com	84	85	6	75.126.52.69
pbase.com	82	62	6	66.179.240.29
photo.net	81	84	6	64.95.64.39
fotolog.com	80	59	6	108.162.206.219
fotos.sapo.pt	79	64	6	213.13.26.182
lomography.com	77	60	6	5.9.114.4
taringa.net	74	61	6	201.212.0.7
postimg.org	70	74	6	46.229.166.177

PR 5 Dofollow Image Submission Sites List

Website	DA	PA	PR	IP Address
fineartamerica.com	79	80	5	207.150.195.38
23hq.com	75	58	5	77.66.10.17
fotki.com	73	57	5	185.12.236.31
ebaumsworld.com	72	59	5	67.214.157.20
imagebam.com	70	50	5	67.202.120.209
ipernity.com	62	53	5	217.70.184.38
gifboom.com	50	58	5	23.239.31.46
fotothing.com	48	43	5	213.86.246.20
fotothing.com	48	43	5	213.86.246.20
imgsrc.ru	44	51	5	87.242.72.143

PR 4 Dofollow Image Sharing Sites List

Website	DA	PA	PR	IP Address
imagevenue.com	65	59	4	67.205.102.89
dropshots.com	57	51	4	38.102.75.150
slickpic.com	54	44	4	173.208.102.34
imageevent.com	53	59	4	64.71.182.100
dayviews.com	51	57	4	83.140.155.40
likes.com	50	56	4	141.101.115.34
yogile.com	45	42	4	142.4.219.115
snapfish.com/photo-gift	78	1	n/a	131.124.0.60
google.plus.com	52	53	n/a	0

Latest Forum Submssion List

noreply@blogger.com (Expert Knowledge) — Sat, 23 Jan 2016 04:44:00 +0000

PR 7

http://bbpress.org/forums/
http://ckeditor.com/forums
http://forum.siteground.com/
http://online.wsj.com/public/page/news-global-world.html
http://www.bookforum.com/
http://mathforum.org/
http://www.000webhost.com/forum/
https://forum.filezilla-project.org/
http://forum.parallels.com/forum.php
http://forum.statcounter.com/vb/
https://forum.videolan.org/
http://www.businessweek.com/business-schools
http://forum.maxthon.com/

PR 6

http://www.sba.gov/community/discussion-boards
http://forums.hostgator.com/
http://www.awasu.com/forums/
http://www.textkit.com/greek-latin-forum/
http://www.webmasterworld.com/
http://message.snopes.com/
http://forum.audacityteam.org/
http://forums.mozillazine.org/
http://www.city-data.com/forum/
http://www.flashpanoramas.com/forum/
http://www.gardenweb.com/
http://www.ozzu.com/
http://ecommerce.shopify.com/
http://forums.mozilla.or.kr/
http://forums.spry.com/
http://www.forum.uni-hannover.de/
http://forum.wordreference.com/
http://forum.wpde.org/
http://forums.yourkit.com/

PR 5

http://forums.gardenweb.com/forums/
http://kinder.univie.ac.at/forum/
http://www.freewebsitetemplates.com/forums/
http://www.wrensoft.com/forum/
http://boards.core77.com/
http://www.softcatala.org/forum/
http://smallbusinessbrief.com/forum/
http://www.webhostingtalk.com/
http://forums.gentoo.org/
http://www.chinalanguage.com/forums/
http://www.eubusiness.com/discussion
http://www.abakus-internet-marketing.de/foren/
http://www.antionline.com/forum.php
http://forums.seochat.com/
http://forum.submitexpress.com/

PR 4st

http://www.alice.org/community/
http://businessmodelhub.com/forum
http://www.businessadviceforum.com/
http://www.flyingsolo.com.au/forums/index.php
http://www.ukbusinessforums.co.uk/
http://www.small-business-forum.net/

High PR Dofollow Social Bookmarking Sites List 2016

noreply@blogger.com (Expert Knowledge) — Fri, 22 Jan 2016 03:43:00 +0000

Social bookmarking is the group of people who bookmark thing that shared by another people. You can share social bookmarking from your page.

Dofollow will get lot advantages that pass page rank too all your pages and increase page rank on all of your pages, So if all your pages have page rank that will improve the trust from your visitors.

Social Bookmark	Alexa Rank	Pagerank	DA	Status
http://1look4.com/	24852	1	34	Online
http://adviceblogs.com/	229293	3	25	Online
http://alplist.com/	49172	3	36	Online
http://askeet.com/	145927	3	31	Online
http://beijingessential.com/	234384	3	11	Online
http://blinklist.com/	15376	6	92	Online
http://blogengage.com/	19637	4	52	Online
http://blogmarks.net/	27907	5	78	Online
http://blogospherenews.com/	42076	4	38	Online
http://blokube.com/	42900	3	36	Online
http://bloombergcurrent.com/	6485442	5	24	Online
http://broadscalegroup.com/	295174	3	10	Online
http://brocandswap.com/	286354	3	12	Online
http://bronxhigh.com/	3117679	3	12	Online
http://cama-online.com/	167034	3	17	Online
http://design.fr/	131864	3	35	Online
http://designbump.com/	29758	5	49	Online
http://digg.com/	905	7	99	Online
http://dotnetkicks.com/	209472	5	64	Offline
http://friendfeed.com/	11537	8	92	Online
http://hotel-jarun.info/	351253	3	20	Online
http://it.toolbox.com/	16478	5	67	Online
http://killerstartups.com/	35699	5	64	Online
http://kirtsy.com/	62921	5	57	Online
http://linkatopia.com/	73845	4	41	Online
http://newsmeback.com/	11872	3	43	Online
http://ngopost.org/	81425	4	30	Online
http://pinboard.in/	25659	5	66	Online
http://shetoldme.com/	52678	4	46	Online
http://slashdot.org/	1687	7	94	Online

Directory Submission Site List

noreply@blogger.com (Expert Knowledge) — Thu, 21 Jan 2016 09:58:00 +0000

S.N	Site Name	PR
1	Sitepromodirectory	7
2	Highrankdirectory	7
3	Abc-Directory	7
4	Submissiondirectory	6
5	Marketingdirectory	6

6	Siteswebdirectory	6
7	Usalistingdirectory	6
8	Ukinternetdirectory	6
9	Gmawebdirectory	6
10	Dizila	6
11	Promote business	6
12	Somuch	5
13	A1Webdirectory	5
14	Obln	5
15	Addurl	5
16	Ellysdirectory	5
17	Splut	5
18	Techvalley	5
19	Prolinkdirectory	4
20	Tsection	4
21	Travel Info	4
22	Livepopular	4

23	Onlinesociety	4
24	Pegasusdirectory	4
25	1Websdirectory	4
26	Synergy-Directory	4
27	Gainweb	4
28	Ananar	4
29	Pakranks	4
30	247Webdirectory	4
31	Free-Url-Submit	4
32	W3Catalog	4
33	Rdirectory	4
34	Picktu	4
35	Directory-Free	4
36	9Sites	4
37	Businessseek	4
38	Submitlinkurl	4
39	Acewebdirectory	4
40	Baikalglobal	4
41	Elitesitesdirectory	4
42	Momsdirectory	4
43	The-Web-Directory	4
44	Happal	4
45	Puppyurl	4
46	Ranaf	4
47	The-Free-Directory	4
48	Huttodirectory	4
49	Aoldir	4
50	Submission4U	4
51	Botid	4
52	Busybits	4
53	Yoofindit	4
54	Addbusiness	4
55	Bedwan	4
56	Digabusiness	4
57	Wwwi	4
58	Directoryseo	4
59	Thalesdirectory	4
60	Freewebdirectory	4
61	Generalshopping	4
62	Link777	4
63	Eslovar	4
64	Exospy	4
65	H-Log	4
66	Freshtv	4
67	Jewana	4
68	Itzalist	4
69	Seeknit	4
70	Bari	4
71	Yesitsfree	4
72	Net-Sleuth	4
73	Net-Dir	4
74	Unleadeddigital	4
75	Directmylink	3
76	Packages-Seo	3
77	Intelseek	3
78	Wldirectory	3
79	Diroo	3
80	Blahoo	3
81	Alistdirectory	3
82	Business-Finder	3
83	Freedirectory	3
84	Hydeparkbooks	3
85	milliondirectory	3
86	Secondsystems	3
87	Allstatesdirectory	3
88	Linkroo	3
89	General business	3
90	Seoseek	3
91	Usawebdirectory	3
92	Vizem	3
93	Seodirectoryonline	3
94	Freetopdirectory	3
95	Tmaonline	3
96	Enforum	3
97	Directoryint	3
98	Triplewdirectory	3
99	Linkpedia	3
100	Snapcc	3

101 freeadstime.org

102 findermaster.com

103 wallclassifieds.com

104 advertiseera.com

105 h1ad.com

106 giganticlist.com

107 classifiedsfactor.com

108 rectanglead.com

109 superadpost.com

110 thewebdirectory.org

111 einternetindex.com

112 www.dmoz.org

113 boingboing.net

114 www.usalistingdirectory.com

115 www.marketinginternetdirectory.com

116 www.entireweb.com

117 www.elecdir.com

118 dizila.com

119 somuch.com

120 ukinternetdirectory.net

121 gmawebdirectory.com

122 promotebusinessdirectory.com

123 www.ellysdirectory.com

124 hdvconnect.com

125 mastermoz.com

126 247webdirectory.com

127 scrubtheweb.com

128 sonicrun.com

129 w3catalog.com

130 http://www.directoryseo.biz

131 http://www.list-directories.com

132 http://www.allinksdirectory.com

133 http://www.w3catalog.com

134 http://www.a1webdirectory.org

135 http://www.directoryfever.com

136 http://directorycave.com

137 http://directorytag.com

138 http://linkroo.com

139 http://d-i-r.com

140 http://easylinklist.com

141 http://linkdevils.com

142 http://linknthink.com

143 http://directorydudes.com

144 http://www.2daydir.com

145 http://www.usalistingdirectory.com

146 http://www.marketinginternetdirectory.com

147 http://www.gainweb.org

148 http://www.revusa.com/

149 http://www.alistsites.com

150 http://alistdirectory.com

151 http://baikalglobal.com

152 http://www.247webdirectory.com

153 http://9sites.net

154 http://pakranks.com

155 http://onlinesociety.org

156 http://loadspy.com

157 http://wldirectory.com

158 http://www.weboworld.com

159 http://www.usgeo.org

Seo Services

noreply@blogger.com (Expert Knowledge) — Mon, 10 Sep 2012 10:27:00 +0000

Website Promotion Directory gives you the ability to submit your web site to the Global Internet Community. By submitting your website you will gain excellent promotion for your business by appearing in one of the most high traffic, highly rated business directory's on the internet. Online since 2005 we have over 28000 Websites listed. Submit your website Today!

SEO or Search Engine Optimization is an art of moving websites to the top of the listings on search engine pages, which is why it is referred to as organic SEO sometimes. Search Engines use algorithms to decide ranking, taking into account a variety of factors about the website. These include the total number of links to your website, relevance, quality, words on a page, navigation on a site and number of keywords to name a few from the bunch of SEO.

The SEO in SEO services stands for Search Engine Optimization. This is the practice of optimizing a web site and web pages so that search engines such as Google and Yahoo will find your web site easily and rank them high on their Natural SERPS (search engine results pages).