Peoples Voice

2012-03-01T06:29:00.000-08:00

Obstacles

In life we know that we will have few guarantees. The one we do not like to think about but have reminders all the time is death. We know we are not immortal. Eventually we will die. Not something we like to think about. We also know that life has highs, lows, and brings barriers that will need to be overcome in achieving our goals and dreams. We have barriers to entry for markets. We have barriers with customer acceptance and expectations. We have barriers in our relationships that we need to overcome. The person that said no the first time you mustered the courage to ask them out. That was an experience that you will never forget good or bad. When we harness experiences and lessons learned we can overcome all obstacles. We have many experiences like first kiss, first date, first car, first deal you closed. All of these experiences allow us to develop and achieve our goals and dreams. When we are striving to achieve our goals we will face obstacles that will challenge us to think outside our comfort zone. These times will bring the best out of us.

As a human being we do not like change. We like repetition because we do not like to think. When we think about something we will usually have to make choices. Exactly why we love TV! Find the remote and veg away. No questions asked and the only thing you need to think about is what you want to watch or if you can hold it to the next commercial. When we make a choice we are exposed to risk. Think about your corporate experience and how easy it was for your middle manager to approve your expense report…..LOL! It was like asking for them to sign their life away. A risk exposes us to possible failure. We do not like failure. We like to make easy choices and the best decisions we love to make “no brainers.” So if you have a product or service be extremely critical and ask the question, have we made this product or service a “no brainer” for purchase? If you have, the numbers will speak for themselves. If you have not, this is the good news. Today you can quickly make changes and test again. In fact you should never stop testing and analyzing your customer experiences to ensure every experience is the best one your product or service can provide.

The next time you hit an obstacle on your journey in achieving your have no fear but embrace it. You are growing!

Make it a great day!

By Kyle McGuffin

The Power has shifted to you! Don’t waste it! Be awakened!

2012-02-16T07:08:00.001-08:00

It’s called Neuro Marketing and it has been used for some time now on our human predictable behavior for capitalistic gain. We live in a capitalistic society so everyone should be ok with this. We love to be entertained by sitting down watching TV in most cases so the companies and people that do the entertaining should be paid billions of dollars. You don’t have any issue with this do you? It is a fair trade?

We bring you the movie, show, or game on our schedule on our platform on the time we want to show you this and make the most money for us and you will be fine with this because how else are you going to watch the content?

Eureka!

We have many ways!

Does that mean we should? That is not the point.

The world has changed because of technology bringing our world closer together so we can share and collaborate.

What is the opposite of a completely connected world? Complete isolation…

We all can produce content and we can all publish to the subscribers. The best kept non secret from society. Look at what just happened when we let children try. Two children reached space with a balloon and a camera. Brilliant! No barriers had an idea and went for it. We have been trained by society to just follow the rules. Do what you are told. Who made the rules? Why can’t I challenge the rules? Because you just can not? What happens if we really start thinking about our world as we know it?

We are not headed in the right direction with our core pillars. Education has lost focus. Not kept up to our children’s abilities to absorb the cloud of information hitting them everyday. What happens when they are distracted? We hit them with drugs. Call it a learning disability. An entire multi billion dollar empire has been formed. You don’t care about what is in the standard immune shots we just let them give our children. We always hear the extremes from the pharma industry like polio vaccinations. Now we can research what they have chosen to stick into our children. We always have a choice. Be aware and do your research.

We are not utilizing all the data we have collected.

The companies that do understand this concept our developing exactly what we have said we want and confirmed what we want and created the want. Sounds full proof to me. Trust me I do the same thing. I’m not a dentist guy and I think that is another thing that has turned into a multi billion dollar business. White teeth, electric tooth brush. Makes sense to me…These new brushes do what I never did. The perfect circular motion we were taught by our mothers. Now they have developed an OralB power brush. Works great. I’m sure you use one. We can control the people by using media channels to make them buy things. WOW! What a concept. But none of that matters unless you act on your predictability. When you think about when radio was invented and then TV we never realized what was truly going on. Meaning we were just so happy to gather in our homes and listen to the play by play of a hockey game. Not thinking twice about the ads coming on before and after. Not realizing why all of a sudden you reached for coke at the corner store vs. Pepsi. However, now we do understand what is gong on. Neuro marketing has been in effect for a while. A great phrase that I once heard was focus on what you can control. Simple but absolutely bang on. We control our thoughts right?” So it turns out we think we do but our impulse to reach for a brand is caused by the multi billion dollar businesses. So what? We are being influenced every day by our predictability. He who owned the viewership we pay billions for their views. Now we have a social media empire that if it was a country it would be the 3^rd largest in the world. So now what? Make billions on our data so they can make you buy billon dollars of goods. How do we get a piece of the action? After all we created this data trail everyday. Why do we not change our predictable behavior and ask brands to pay us for our participation? Maybe it is because we never asked and we have been trained to not ask but to consume, consume, consume.

Do we trust brands to provide us everything we need?

How do they know what we need?

Do they know us?

Have you shared everything your favorite brand needs to know about you?

Now you are realizing the power of the web and the real power of social media. Everything we do online is quantifiable. This was the brilliance of FB.

This created two camps. The one that says I will not participate I will not surrender my information to anyone. The other gives all the information they can because they have to feed their animals in Farmville. LOL!

Do we not know what’s going on here?

Who are the highest paid people on the planet?

Why?

We have decided that people that go on this dictatorship one way media deserve it. You agree right? So fork over more money for that specialty channel that already makes tons of money from ads but you are used to paying.

Look at our government system. Fork over your taxes because we provide you everything you need. Schools that have an outdated curriculum, hospitals that play roulette with our loved ones on when a dispatcher shares they have a patient to actually where they go and making sure the payment process is in place.

Why?

Could it be….Because we have never asked?

We all have a duty to make this world the best place possible because for now this is the only planet we can live.

Make it a great day!

By Kyle McGuffin

2011-10-27T08:36:00.001-07:00

“We quite suddenly realized that we were looking at a general pattern”: Q&A with Richard Wilkinson http://ping.fm/T4mUS

2011-10-05T08:02:00.001-07:00

Ont. drivers pay highest insurance rates | Toronto & GTA | News | Toronto Sun http://ping.fm/sZMVr

2011-09-03T13:44:00.001-07:00

The Scientific Sensibility http://ping.fm/1emW0

Three Key Words to Corporate Success in 2011

2011-08-08T12:44:00.000-07:00

Giving, Innovation, and Environment.

I believe these three words create success or failure in 2011 and beyond. Corporations that have always looked at how do we make or save money must start to develop teams and employees that will challenge and not fear standards and the status-quo. Push us to think differently. Realize that every one of us has the ability to create new and innovative products and services that will have a greater impact on bettering our lives and the environment we all interact in. Do we think shareholders will not ask for financial targets to be achieved because we are in a recession? NOT! That would not be acceptable.
Giving is the most important of these words. This will require a change in the entire outdated education system that was created back in WWII. Back then government wanted to train people to work in factories and follow the rules not engage in thought leadership. We must promote helping others succeed and achieve. When one child fails we all fail. This is not an individual challenge. This is our planets challenge. We must work together to give people what they need to be self sufficient and succeed. This mentality that employees need to be supervised and given detail books and manuals on what do to do and how is over. The books are outdated and so is this mentality. The training and curriculum must change that we can create the future innovations, products and services right here in Canada. We must promote thought leaders to find new ways that are more efficient and provide customers with easier to use products and services that can cure cancer fight obesity and start saving the environment. When animals become extinct we are next. We are losing animal species everyday. It’s a challenge for every human on this planet that we need to overcome.
Many corporations have started doing great work for charities and this should not stop. I see the future providing more opportunities for employees to give to the charity of their choice and run more user generated contests (UGC) that promote environment, innovation, and giving! Amazing award winning companies have solution out of the box like Filemobile UGC solutions. This is the next step on the journey. Engagement with our communities we have built and nurtured for the good of all humanity. We can all make a difference.

It’s our choice.

Let’s make the right choice.

Make it a great day!

By Kyle McGufffin

2011-08-05T09:14:00.001-07:00

I wanted to share with my network that Rogers just does not seem to get it when it comes to servicing customers. After many years of loyalty they did not seem to care or discuss just cut off. Happy to start a new relationship with my friends from TELUS! Please use email over the weekend and Monday 416-627-8631 will be back. Sorry for any inconveniences. Please email me at kyle.mcguffin@baystreetsolutions.net until Monday.

2011-06-22T12:41:00.001-07:00

http://ping.fm/SGNAr perspective of our current economical state and where we came from and where we are heading. Thanks for sharing Don.

2011-06-18T07:41:00.001-07:00

What wakes you up in the Morning?

Listened to Bill Taylor (The co-founder of Fast Company. Taylor (who no longer works at Fast Company) has authored two best-selling business book (Mavericks At Work and Practically Radical), is a professor at Babson Collegeand a columnist for The Guardian newspaper.) speak at a function about the key thing that companies need to focus on and he believes this is creating an emotional connection with your community. The day of speeds and feeds are over. We must entice consumers by demonstrating that we have a unique and untraditional way to do things. So starting today dare to be different if you want a different outcome. Not only be different be incredible. Not only incredible be unforgettable.

Look at banking. A business that makes money on our money! Making record breaking profits on charging us more than the value we receive. We must revise our banking and not tolerate these fees. We need a bank to step up from the norm and demonstrate they want our business. Who will be first….? Who will dare to be different?

We look at Insurance companies receiving our monthly premiums for the day we die and allowing our loves ones to have access to the money….Great concept. Have you ever tried to reach someone in these institutions? Did you feel like they were doing you a favor? What happens when no one claims these funds? Do they try to find us? What happens when we miss a monthly payment...? Policy ends…Is this fair? This structure is not appropriate at this time. We want more flexibility and new services that meet today’s needs. Dare to be different. What insurance company has the guts to stand up and revolutionize the Insurance industry?

The truth is, every product or service has this opportunity right in front of them but elect to play it safe, no risk, but then no return.

Let’s see who demonstrates to the people they want our business. I will end this entry with two powerful statements/questions from Bill.

“Don’t limit what you know today by innovation to imagine.”

“Am I learning as fast as the world is changing?”

Make it a great day!

By Kyle McGuffin

What wakes you up in the morning?

2011-06-18T07:36:00.000-07:00

What wakes you up in the Morning?

Listened to Bill Taylor (The co-founder of Fast Company is Bill Taylor. Taylor (who no longer works at Fast Company) has authored two best-selling business book (Mavericks At Work and Practically Radical), is a professor at Babson Collegeand a columnist for The Guardian newspaper.) speak at a function about the key thing that companies need to focus on and he believes this is creating an emotional connection with your community. The day of speeds and feeds are over. We must entice consumers by demonstrating that we have a unique and untraditional way to do things. So starting today dare to be different if you want a different outcome. Not only be different be incredible. Not only incredible be unforgettable.

Look at banking. A business that makes money on our money! Making record breaking profits on charging us more than the value we receive. We must revise our banking and not tolerate these fees. We need a bank to step up from the norm and demonstrate they want our business. Who will be first….? Who will dare to be different?

We look at Insurance companies receiving our monthly premiums for the day we die and allowing our loves ones to have access to the money….Great concept. Have you ever tried to reach someone in these institutions? Did you feel like they were doing you a favor? What happens when no one claims these funds? Do they try to find us? What happens when we miss a monthly payment...? Policy ends…Is this fair? This structure is not appropriate at this time. We want more flexibility and new services that meet today’s needs. Dare to be different. What insurance company has the guts to stand up and revolutionize the Insurance industry?

The truth is, every product or service has this opportunity right in front of them but elect to play it safe, no risk, but then no return.

Let’s see who demonstrates to the people they want our business. I will end this entry with two powerful statements/questions from Bill.

“Don’t limit what you know today by innovation to imagine.”

“Am I learning as fast as the world is changing?”

Make it a great day!

By Kyle McGuffin

“Senior”

2011-06-04T14:58:00.000-07:00

How many times have you received a business card and it had the word senior in the title?

How did this make you feel?

Why do we use this word in our titles?

Do we think that our prospect will feel safe dealing with a Sr. vs. Jr.?

Do we ever see Junior on business cards?

Is their an age range for what defines a “Senior” person versus a “Junior” person in business like we do in school?

Why not?

Does a title really matter to a prospect or a client?

Some people call themselves Sales Professionals or Certified Sales Professionals…..

Who certifies these people?

Who certified the program?

As a person that loves developing new business and building new relationships, and continually strengthening existing ones, let’s start spending less effort on titles and more effort to listening, driving value, and delivering immediate customer service to our clients.

Do you really think your customer focuses on your title when they want to make a purchase of your product or service?

Make it a great day!

By Kyle McGuffin

2011-06-02T06:50:00.001-07:00

TheStar Citizens urge review judge to get to bottom of G20 http://ping.fm/elYAK

2011-06-02T06:29:00.001-07:00

McDonald's: Interactive 'Pick N' Play' Billboard http://ping.fm/Eiac5

2011-05-01T05:41:00.001-07:00

Alterian Social Media Monitoring | Take a tour http://ping.fm/xkbdG

2011-04-23T07:13:00.001-07:00

I have 3 seats section 107 Row 7 seats 3-5 for today's Toronto TFC game vs Columbus. Let me know if you want to have them. Face value is $77 each. 416-627-8631 Cheers,

2011-03-28T10:00:00.001-07:00

http://ping.fm/mBWeW
The time is now to start your business. Do you trust Richard Branson?

2011-03-14T12:00:00.001-07:00

Japan Earthquake/Asia-Pacific Tsunami- Canadian Red Cross http://ping.fm/4xrv8

2011-03-09T10:49:00.001-08:00

A Competitive Imperative | PropertyCasualty360 http://ping.fm/TrIAG

2011-03-02T13:29:00.001-08:00

Emergency Standard Card Launching to Help FirstResponders Save Lives http://ping.fm/ssS6z

2011-03-02T11:11:00.001-08:00

How to Build a Business Case for Application Modernization - Enterprise Applications - News & Reviews - eWeek.com http://ping.fm/I7NfF If you want some valuable tips in moving forward on your legacy modernization project please read. Thanks for sharing Tim.

2011-02-14T04:27:00.001-08:00

Facebook 2010 Growth Stats: Infographic http://ping.fm/ESIZh

2011-02-06T09:14:00.001-08:00

http://ping.fm/X0cbs

2011-01-30T14:16:00.001-08:00

CBC.ca | The Age of Persuasion http://ping.fm/XlOhQ

2011-01-23T09:19:00.001-08:00

Why do we teach our children in life that having things easy or effortless is bad?

Let me explain, everyone of us has a talent in something. I think it’s up to each one of us to figure out our purpose in life. As a parent we all want the best for our children so we should guide them to follow their passions and dreams. When we follow our passions it should feel effortless.

But the current school curriculum does not encourage anything but follow the outdated course material. It’s not the teacher’s fault. They are trained to follow the book that’s their job.

Who creates this course material? Government!

Do they have a pulse of the changing landscape? No!

Meaning Baby Boomers are not the largest demographic any more. Yes they are usually in a leadership role but they really do not understand the new world. Gen X has grown up with the internet. This group completely understands the power and reach of the web. They understand the power of building an on-line community. One of the most important elements today is the power of online content. People/companies do research on everything so if you have a product or service it’s your responsibility to provide consistent accurate content to share with your community.

Our current education system is designed to train us to work for the big company because that’s what you were supposed to do. NOT today!

Think about your favourite school experiences!

For me that was the teacher that said it’s a beautiful day lets do the lesson sitting on the grass outside. I remember feeling the wind and the smell of the fresh air.

Thank you Mr. Marshal!

He understood that the rules did not always make sense when the ultimate outcome is to learn from experiences. That’s why today I still remember this. What is life all about….?

Experiences!

Our schools need to teach that learning involves a mutual opportunity to share and listen with our children. Not a dictatorship.

We are taught from an early age to follow the rules. What happens when we don’t follow the rules?

We get punished.

Why?

Because taking a different path is not comfortable for schools or companies. Life is much easier to manage if we all do the same thing. So just follow the rules. LOL!

But….what if the rules do not make any sense for today?

What if the landscape has changed with technology and knowledge that we can truly follow our passions?

Does this change everything?

I think so.

As a parent we should guide our children to follow their effortless path. Our world will be much more positive don’t you think?

What happens when we enter the workforce after University?

We create a resume to get a job for the company.

What form does it take?

The same form that everyone else uses because that’s what you are supposed to do. Did we not create the CV for the job that wants you to follow the rules?

But what are employers really looking for? Something Different?
Remarkable?

The next Richard Branson, Bill Gates with unique and valuable assets to the company. However you have to get past the manager or HR person that really does not understand the goal of the CEO.

Change must start with parents and lets start encouraging are children to follow their effortless path. The fact they can’t exceed in math or English does not really matter on the big picture, does it?

So what are you going to do?

Teach your children to follow the script or follow their dreams? Or teach them to recognize their strengths and if they really enjoy something and/or it feels effortless to not feel shameful but to follow this path?

Make it a great day!

By Kyle McGuffin

Why do we teach our children in life that having things easy or effortless is bad?

2011-01-23T08:37:00.000-08:00

Let me explain, everyone of us has a talent in something. I think it’s up to each one of us to figure out our purpose in life. As a parent we all want the best for our children so we should guide them to follow their passions and dreams. When we follow our passions it should feel effortless.

But the current school curriculum does not encourage anything but follow the outdated course material. It’s not the teacher’s fault. They are trained to follow the book that’s their job.

Who creates this course material? Governments!

Do they have a pulse of the changing landscape? Not!

Meaning Baby Boomers are not the largest demographic any more. Yes they are usually in a leadership role but they really do not understand the new world. Gen X has grown up with the internet. This group completely understands the power and reach of the web. They understand the power of building an on-line community. One of the most important elements today is the power of online content. People/companies do research on everything so if you have a product or service it’s your responsibility to provide consistent accurate content to share with your community.

Our current education system is designed to train us to work for the big company because that’s what you were supposed to do. NOT today!

Think about your favourite school experiences!

For me that was the teacher that said it’s a beautiful day lets do the lesson sitting on the grass outside. I remember feeling the wind and the smell of the fresh air.

Thank you Mr. Marshal!

He understood that the rules did not always make sense when the ultimate outcome is to learn from experiences. That’s why today I still remember this. What is life all about….?

Experiences!

Our schools need to teach that learning involves a mutual opportunity to share and listen with our children.

We are taught from an early age to follow the rules. What happens when we don’t follow the rules?

We get punished.

Why?

Because taking a different path is not comfortable for schools or companies. Life is much easier to manage if we all do the same thing. So just follow the rules. LOL!

But….what if the rules do not make any sense for today?

What if the landscape has changed with technology and knowledge that we can truly follow our passions?

Does this change everything?

I think so.

As a parent we should guide our children to follow their effortless path. Our world will be much more positive don’t you think?

What happens when we enter the workforce after University?

We create a resume to get a job for the company.

What form does it take?

The same form that everyone else uses because that’s what you are supposed to do. Did we not create the CV for the job that wants you to follow the rules?

But what are employers really looking for?

The next Richard Branson, Bill Gates with unique and valuable assets to the company. However you have to get past the manager or HR person that really does not understand the goal of the CEO.

Change must start with parents and lets start encouraging are children to follow their effortless path. The fact they can’t exceed in math or English does not really matter on the big picture, does it?

So what are you going to do?

Teach your children to follow the script or follow their dreams? Or teach them to recognize their strengths and if they really enjoy something and/or it feels effortless to not feel shameful but to follow this path?

Make it a great day!

By Kyle McGuffin