NGO News blog, NewsLine

"Truthfulness - The inspiring Autobiography of Padma Shri S.Damodaran released in Trichy."

noreply@blogger.com (Etram - Newsline) — Mon, 24 Aug 2026 15:07:44 +0530

*The Autobiography "Truthfulness" of Padma Shri S. Damodaran, Founder & CEO of Gramalaya, was formally released by Hon'ble Shri Ram Nath Kovind, Former President of India, on 23rd August 2026 at Tiruchirappalli.*

In a graceful and memorable ceremony held in Trichy, the autobiography titled *"Truthfulness"* chronicling the life and mission of sanitation champion *Padma Shri S. Damodaran* was unveiled.

Releasing the book, *Hon'ble Shri Ram Nath Kovind* lauded the yeoman service rendered by Shri Damodaran in the field of sanitation and menstrual hygiene. Speaking in a gentle and affectionate manner, the former President recalled that due to protocol he could not speak at length during the Padma Shri investiture ceremony.

*"Today, I can say it openly - Shri Damodaran truly deserves the Padma Shri in its fullest meaning. His services have reached every corner of the country,"* Shri Kovind said.

He further appreciated the humility of Shri Damodaran, noting that the awardee never claimed the Padma Award as his own, but always dedicated it to the entire team of Gramalaya.

The first copy of the autobiography was released by the Former President and handed over to the dignitaries on the dais.

Earlier, in an emotional address, *Padma Shri S. Damodaran* traced his four-decade-long journey in the sanitation sector, the struggles he encountered, and the milestones achieved. He expressed heartfelt gratitude to his family members, the Gramalaya team, fellow NGOs, friends, guests and all well-wishers who stood by him.

An introductory documentary on the life and work of Shri Damodaran was screened in the presence of Guests of Honour and dignitaries, which deeply moved the audience.

The event marked not just a book release, but a celebration of truth, humility and selfless service.,* Govin

K.Govindaraju, SEVAI, a note

noreply@blogger.com (Etram - Newsline) — Sun, 16 Aug 2026 14:13:40 +0530

K.Govindaraju, SEVAI

K. Govindaraju*

_Founder & Director, SEVAI | Social Worker, Educationist, Farmer | Tiruchirappalli_

K. Govindaraju was born on _25th September 1952_ to Shri Krishna Reddiar and Smt. Polammal in _Melapatty Village, near Kulithalai_, into a farming family. He grew up with a younger brother and sister, both of whom are now settled.

His early education reflects the simplicity of rural life. He completed his primary schooling in his native village, walked to middle school in _Panikampatty_, and finished high school at _Kulithalai Boys High School_ in the Tamil medium. He pursued his Pre-University at _Bishop Heber College_, graduated from _National College, Tiruchirappalli_, and earned his _B.Ed_ from _Siddhartha College of Education, Tumkur_. With a deep commitment to learning, he later completed _M.Sc., M.A., through distance education, and a _Post Graduate Diploma in Journalism_ from _Bharatiya Vidya Bhavan_.

In _1975_, he began his journey in social service with the _Village Reconstruction Organisation_ in Andhra Pradesh as Tamil Nadu Coordinator. During the _1977 floods in Tiruchirappalli_, he led emergency relief work and was instrumental in constructing solid homes in six villages. Over the next nine years, he implemented health, child care, and adult literacy projects.

Driven by the vision of sustainable rural development, he registered _SEVAI_ in _1984_ as a charitable organization.

Under his leadership, SEVAI has delivered holistic development across _Tiruchirappalli, Karur, Nagapattinam, and Karaikal_. Major initiatives include the construction of over _4,000 permanent homes with sanitation_ for tsunami-affected families, watershed management, professional education for _around 2,000 women_, formation of women’s self-help groups, HIV intervention programs, care for differently-abled children, green energy projects including solar power, organic farming, running _three schools_, and climate change adaptation programs. Details of SEVAI’s ongoing work are available at _www.sevaingo.in_.

A writer and communicator, he also maintains the blog _newseq.blogspot.in_. He has undertaken social service study visits to _England and Germany_, and participated in international seminars in _France, Belgium, Denmark, Switzerland_, and neighboring countries.

He served as _Chairman of the State Resource Centre for Continuing Education_ for Tamil Nadu and Puducherry under a Government of India program, and as an _Expert Committee Member_ of the Government of India’s Environment Committee for infrastructure projects across the country. He has been serving as _Treasurer of the Tiruchirappalli District Welfare Fund Committee_ for the past 26 years.

His contributions have been recognized with the _Bharat Sevak Award_ conferred by CNRI and blessed by the then Hon’ble President of India in _2007_, and an _Outstanding Service Award_ from the _Government of Tamil Nadu in 2025_.

In his personal life, his wife _Mrs. Padmini Govindaraju_ retired as Headmistress of Government Adi Dravida Higher Secondary School, Milaguparai, and passed away in _2025_ at the age of 70. He now lives in a joint family with his son, who is in business, his daughter-in-law who is a school teacher, and two grandsons. He continues to farm in _Sirugamani_, staying connected to his roots.

From a village student to a national social leader, _K.

Govindaraju’s life stands as a testament to service, learning, and dedication to community_.

16th August 2026.

Service, Sacrifice, Sustainability - The story of Sirpi Velayutham Ayya*

noreply@blogger.com (Etram - Newsline) — Sun, 9 Aug 2026 10:26:21 +0530

Service, Sacrifice, Sustainability

It is truly remarkable and deeply inspiring to witness the unwavering commitment of *Sirpi Velayutham Ayya* towards the social well-being of Tamil Nadu.

For several decades, he has been a steadfast voice against alcoholism and drug abuse, relentlessly working to protect our youth from these destructive evils. His vision has always been clear: our young people must be empowered with appropriate employment opportunities aligned with their education, coupled with professional education and robust skill development programs that make them self-reliant and future-ready.

Ayya’s life work is deeply rooted in Gandhian principles. Over the years, he has dedicated himself to building a just and equitable society through a sustainable rural economy. He has championed gender equality at the grassroots, ensuring women have dignity, livelihood, and leadership in community life. Alongside this, his efforts in environmental conservation have been immense — from large-scale tree plantation drives to spreading awareness on climate change adaptation, he has consistently reminded us that protecting nature is protecting our future.

Even as he is approaching his 80s, his passion remains undiminished. His aspiration to motivate and guide the youth still burns brightly in his heart and soul. Though much of his work over the years has been silent and selfless, away from limelight and publicity, its impact on villages and communities across Tamil Nadu is profound and lasting.

It is only fitting that such a life of service be recognized at the national level. *Sirpi Velayutham Ayya truly deserves a prestigious honor like the Padma Award.* Such recognition would not only honor his legacy, but also inspire his followers and the next generation to carry forward the Gandhian values he has lived by and to continue the movement he began.

Tamil Nadu owes a great debt to Ayya for his decades of silent, committed, and transformative social workers.* Govin

Smt.Shantha Sheela Nair Hosts Felicitation for Former Colleagues

noreply@blogger.com (Etram - Newsline) — Wed, 22 Jul 2026 09:47:18 +0530

On 21st July, Smt. Shantha Sheela Nair, Retired IAS Officer, hosted an informal get-together in Trichy to commemorate the post-Sathabishekam of her former colleagues — Shri. Mariappan, Retired Deputy Collector and her former Personal Clerk, and Shri. Kalyana Sundaram, Retired Additional Superintendent of Police. The day also coincided with her birthday.

Though she now resides in Chennai, she traveled to Trichy, the city where she served with distinction as its first woman District Collector in the early 1980s.

Both Shri. Mariappan and Shri. Kalyana Sundaram were specially felicitated on the occasion.

Speaking about the gathering, Smt. Shantha Sheela Nair said:

_"I specifically invited old civil servants, their families, and civil society members who were active with us more than four decades ago and who have kept in touch with me all these years."_

Among those who joined were Padmashree Marachi Subburaman from SCOPE, SEVAI Govindarajan, Smt. Kannaki, a representative from Inbaseva Sangam, and other well-wishers.

Smt. Shantha Sheela Nair fondly recalled her years as District Collector. Smt. Rajeswari Subburaman and Shri. Thangavel added warmth to the occasion with melodious songs.

The get-together concluded with a sumptuous lunch. The gathering and the meal were hosted by Smt. Shantha Sheela Nair — an Annam offered in gratitude.

All those present expressed their heartfelt wishes and blessings to the civil servants who served Trichy District with passion, compassion, and total commitment, upholding the true spirit of public service to the citizens.

- Govin

In Service and Sacrifice: Remembering Karmaveerar Kamaraj Ayya

noreply@blogger.com (Etram - Newsline) — Tue, 14 Jul 2026 21:02:32 +0530

With profound admiration, reverence, and patriotic pride, Gramium Narayanan Ayya holds Karmaveerar Perumthalaivar Kamarajar Ayya in the highest esteem. To him, Kamarajar Ayya is not merely a political leader, but the living embodiment of simplicity, integrity, selfless service, and nation-building. It was under his visionary leadership that the foundation of modern Tamil Nadu was laid — through the historic Mid-Day Meal Scheme, the opening of thousands of schools, and his unwavering commitment to the education of the poor.

A true "King Maker" and "Padikkadha Medhai", Kamarajar Ayya’s life remains a beacon for all who believe in service above self.

Inspired by these timeless ideals, Gramium Narayanan Ayya, along with his associates, proposes to celebrate the birth anniversary of our beloved Karmaveerar by adorning the Gandhi statue with the revered portrait of Perumthalaivar Kamarajar Ayya.

This humble yet symbolic tribute is offered as an expression of love, gratitude, and patriotism — to honour a leader who lived for the people, served with honesty, and dedicated his entire life to the progress of the nation. May his ideals continue to guide us and inspire future generations to walk the path of service and sacrifice.* Govin

Emerald Jubilee Celebration in SEVAI Shanthi Matriculation Higher Secondary School

noreply@blogger.com (Etram - Newsline) — Wed, 1 Jul 2026 07:53:05 +0530

Emerald Jubilee Celebration*

SEVAI Shanthi Matriculation Hr. Sec. School, Pettavaithalai, marks 30 years of service with its Emerald Jubilee on *2nd & 3rd July 2026*. The celebration begins with Inter-faith Prayers at Shanthi Nivasham Centre on 2nd July, followed by Kumba Abishekam Pooja on 3rd July. With blessings of Vinayagar, Murugan, Velankanni Matha & Nagore Dharga, the Management, Principal, Teachers and Parents invite all to join this milestone of unity, education and gratitude.

Come, Be Blessed: New Sannathis Consecration

noreply@blogger.com (Etram - Newsline) — Mon, 29 Jun 2026 17:28:37 +0530

Invitation

SEVAI Shanthi Matriculation Higher Secondary School, Pettavaithalai, is divinely blessed to have Shanthi Nivasham Temple within its sacred campus. The temple stands as a beacon of spiritual grace, enshrining Lord Sri Venkateswara Perumal with His Divine Consorts. The sanctum is further adorned by the presence of Sri Garuda Bhagwan, Sri Hayagrivar, and Kalvi Ganapathi, who bless all with wisdom and learning.

The divine premises are also sanctified by Kanipakam Sri Siddhi Vinayakar, Sri Bala Murugan, Goddess Saraswati, and Goddess Mahalakshmi, each showering devotees with prosperity, knowledge, and protection. Their collective presence fills the school and temple with auspicious energy, guiding generations of students on the path of dharma and enlightenment.

By the Lord’s infinite grace, four new Sannathis have now been consecrated within Shanthi Nivasham Temple. These are dedicated to Goddess Samayapuram Mariamman, Sri Varahi Amman, Kanipakam Sri Siddhi Vinayakar, and Sri Guru Oli Murugan. The addition of these Sannathis further enhances the spiritual magnificence of the temple.

The Maha Kumbabishekam of these newly consecrated Sannathis is ordained to be performed on 3rd July 2026. Elaborate preparatory homams and poojas will commence on the morning of 2nd July 2026, invoking divine energies to sanctify the shrines.

On this most sacred occasion, the Management and Principal of SEVAI Shanthi Matriculation Higher Secondary School extend a heartfelt invitation to all revered Trustees, beloved Students, dedicated Teachers, esteemed Parents, and the devout Public. We request you to participate in the holy Kumbabishekam ceremonies and receive the abundant blessings of the deities of Shanthi Nivasham Temple.

May you be blessed with peace, prosperity, wisdom, and spiritual fulfillment. We earnestly await your gracious presence. Please come and receive divine benediction. - Kris

SI Ms.Jothilakshmi Leads Singapenne Awareness at SEVAI Allur.

noreply@blogger.com (Etram - Newsline) — Sat, 27 Jun 2026 13:10:01 +0530

Singapenne team creates Awareness

*Allur, Trichy | 27 July 2026:* Jeeyapuram SI Ms. Jothilakshmi, officer in charge of the Singapenne programme in Trichy District, conducted a safety awareness session for trainees and SHG members of the textile unit at SEVAI Centre, Allur today. She demonstrated basic self-defense techniques, explained the use of helplines 181 and 1098 and the Kavalan SOS app, and spoke on legal rights, cybercrime, trafficking, and workplace safety. Participants took a pledge to _“Abandon fear, stay courageous.”_ SEVAI officials said the drive aims to ensure women in the textile unit are confident, aware, and self-reliant.*Kris

SEVAI Shanthi Matriculation Higher Secondary School, Petttavaithalai.

noreply@blogger.com (Etram - Newsline) — Thu, 25 Jun 2026 22:28:03 +0530

*Divine Consecration at Shanthi Nivasham: Kumbabishekam and Kalasam Yagasalai Pooja for Newly Established Sannathies*in SEVAI Shanthi Matriculation Higher Secondary school, Petttavaithalai.

At *Shanthi Nivasham Temple*, the divine presence radiates through the sacred deities who bless every sincere devotee. *Sri Kalvi Ganapathi* along with *Kanipakam Vinayakar*, *Sri Venkateshwara Perumal with His Divine Consorts*, *Sri Hayagriva*, *Garuda Bhagavan*, *Sri Bala Murugan*, *Goddess Saraswati*, and *Goddess Mahalakshmi* shower grace, knowledge, prosperity, and protection upon all who seek them with faith and devotion.

In divine fulfillment, *Shanthi Nivasham* has now established new sacred sanctums within *SEVAI Shanthi Matriculation Higher Secondary School, Pettavaithalai*. With the Lord’s blessings, *Sri Samayapuram Mariamman Sannathi* and *Sri Varahi Amma Sannathi* have been consecrated, along with separate sannathies for *Sri Guru Oli Murugan* and *Kanipakam Siddhi Vinayakar*. These holy abodes stand as beacons of divine energy, welcoming all to experience the Mother’s compassion and the Guru’s guidance.

By divine will, the *Kumbabishekam* for the newly established sannathies has been fixed on *3rd July 2026, between 4:30 AM and 6:00 AM*. Preceding this auspicious event, *Kalasam Yagasalai Prayers* will be performed on *2nd July at 4:30 PM*, invoking the sanctity of the sacred waters and the presence of the Divine.

The *Management, Principal, Teachers, Students, and Parents of SEVAI Shanthi Matriculation Higher Secondary School* humbly invite the public to join in these sacred ceremonies. Come and participate in the *Yagasalai Kalasam Pooja on 2nd July*, and witness the *Kumbabishekam on 3rd July 2026*, to receive the boundless blessings of the Gods and Goddesses.

May the Divine grace of Sri Kalvi Ganapathi, Kanipakam Vinayakar, Sri Venkateshwara, Sri Hayagriva, Garuda Bhagavan, Sri Bala Murugan, Goddess Saraswati, Goddess Mahalakshmi, Samayapuram Mariamman, and Sri Varahi Amma uplift every devotee with peace, wisdom, and prosperity.

K.Govindaraju,

Understood — thank you for than* is a male name, so

நிவாதில் தெய்வகுடமுகு: புதிதாக அமைக்கப்பட்ட சந்நிதிகளுக்கான குடமுழுக்கு மற்றும் கலச யாகசாலை பூஜை*

_சேவை சாந்தி மெட்ரிகுலேஷன் மேல்நிலைப் பள்ளி, பேட்டைவாய்தலை_

*சாந்தி நிவாசம் ஆலயத்தில்* அருள் பொங்கும் தெய்வீக சந்நிதிகள், பக்தியுடன் தொழும் அனைவருக்கும் அருள் புரிகின்றன. *ஸ்ரீ கல்வி கணபதி* மற்றும் *காணிப்பாக்கம் விநாயகர்* கல்வியையும், இடையூறுகள் நீக்கும் அருளையும் வழங்குகின்றனர். *ஸ்ரீ வேங்கடேஸ்வர பெருமாள் தேவியருடன்* செல்வமும் பாதுகாப்பும் அளிக்கின்றார். *ஸ்ரீ ஹயக்ரீவர்* அறிவை ஒளிரச் செய்கிறார். *கருட பகவான்* தீயவற்றிலிருந்து காக்கின்றார். *ஸ்ரீ பால முருகன்* தூய்மையும் துணிவும் அருள்கிறார். *சரஸ்வதி தேவி* மற்றும் *மஹாலக்ஷ்மி தேவி* ஞானம், நல்லிணக்கம், செல்வம் ஆகியவற்றை அருள்கின்றனர்.

தெய்வ சங்கல்பத்தின்படி, *சாந்தி நிவாசம்* அமைப்பு, *சேவை சாந்தி மெட்ரிகுலேஷன் மேல்நிலைப் பள்ளி, பேட்டைவாய்தலை* வளாகத்தில் புதிய புனித சந்நிதிகளை அமைத்துள்ளது. இறைவனின் அருளால், *ஸ்ரீ சமயபுரம் மாரியம்மன் சந்நிதி* மற்றும் *ஸ்ரீ வாராஹி அம்மன் சந்நிதி* ஆகியவை பிரதிஷ்டை செய்யப்பட்டுள்ளன. அத்துடன் *ஸ்ரீ குரு ஒளி முருகன்* மற்றும் *காணிப்பாக்கம் சித்தி விநாயகர்* ஆகியோருக்கு தனித்தனி சந்நிதிகளும் அமைக்கப்பட்டுள்ளன.

தெய்வீக விருப்பத்தின்படி, புதிதாக அமைக்கப்பட்ட சந்நிதிகளுக்கான *குடமுழுக்கு* விழா *03.07.2026 வெள்ளிக்கிழமை அதிகாலை 4:30 மணி முதல் 6:00 மணி வரை* நடைபெற உள்ளது. இதற்கு முன்னதாக, *02.07.2026 வியாழக்கிழமை மாலை 4:30 மணிக்கு கலச யாகசாலை பூஜை* நடைபெறும்.

இந்த புனித கைங்கரியங்கள், *ஸ்ரீரங்கம் ஸ்ரீ கமலகண்ணன்* அவர்கள் தலைமையிலான அர்சகர் குழுவினரால், ஆகம சாஸ்திரப்படி மிகுந்த பக்தியுடன் நிறைவேற்றப்படும்.

*சேவை சாந்தி மெட்ரிகுலேஷன் மேல்நிலைப் பள்ளியின் நிர்வாகம், முதல்வர், ஆசிரியர்கள், மாணவர்கள் மற்றும் பெற்றோர்கள்* அனைத்து பக்தர்களையும் அன்புடன் அழைக்கின்றோம். *02.07.2026 அன்று நடைபெறும் யாகசாலை கலச பூஜையிலும்*, *03.07.2026 அன்று நடைபெறும் குடமுழுக்கு விழாவிலும்* கலந்துகொண்டு, அனைத்து தெய்வங்களின் எல்லையற்ற அருளைப் பெற்று, அமைதி, ஞானம், செல்வம் மற்றும் ஆன்மீக உயர்வு பெற வாருங்கள்.

_– கே. கோவிந்தராஜு_

More Than Gifts:, What Birthdays Means to Kids

noreply@blogger.com (Etram - Newsline) — Sun, 14 Jun 2026 18:41:50 +0530

“More Than Gifts: What Birthdays Mean to Kids”*

Kids light up on their birthday because it’s not just about cake and candles — it’s about feeling seen, loved, and celebrated by the people who matter most.

A warm greeting from parents and relatives tells them, “You’re special to us.” A small gift, even a handwritten note or a tight hug, becomes a memory they’ll hold onto. It’s the joy of unwrapping something thoughtful, the pride of being sung to, and the comfort of knowing their family made the day all about them.

For kids, birthdays are proof that they belong, that they’re cherished, and that love shows up in both words and little surprises. That’s what turns a birthday into a day they’ll look forward to all year.

Prayers in Sri Samayauram Mariamman Temple

noreply@blogger.com (Etram - Newsline) — Fri, 12 Jun 2026 08:22:47 +0530

Smt. Sudha, Sri. Bhyas in Samayauram Mariamman Temple, Former Collector, Trichy ,Smt.Shantha Sheela Nair was present.

*SEVAI Seeks Mariamman Thai’s Grace for Organizational Success and Family Well-being.

A Special Pooja was reverently performed at the sacred Sri Samayapuram Mariamman Temple, invoking the divine grace of Samayapuram Mariamman Thai for the continued prosperity, growth, and well-being of SEVAI and its dedicated functionaries. The sacred ritual was conducted by SEVAI Additional Director, Smt. Sudha Bhyas, along with her husband Sri Bhyas, with heartfelt prayers for the successful and uninterrupted running of the organisation in service of the community.

The prayers offered at the sanctum were deeply personal and profound – seeking Mariamman Thai’s abundant blessings for the health, strength, and well-being of Bhyas-Sudha, and for their beloved Nitheeswaran, that he may be showered with divine grace, wisdom, and protection in all his endeavors.

Samayapuram Mariamman Thai, the beloved Mother Goddess renowned for her compassionate gaze and swift response to her devotees’ prayers, is believed to remove obstacles, ward off afflictions, and bestow _aarogyam_ and _nimmadhi_ upon all who seek her refuge. On this auspicious occasion, it is believed that Her blessings have been invoked to safeguard SEVAI’s mission, to strengthen the hands of its functionaries, and to ensure peace and prosperity within the Bhyas-Sudha household.

During their visit to the temple, the couple had the privilege of meeting Smt. Shantha Sheela Nair, IAS, the District Collector of Tiruchirappalli, within the temple premises. The confluence of devotion and service at the feet of Mariamman Thai marked the occasion with added sanctity.

May Sri Samayapuram Mariamman Thai’s boundless grace continue to guide SEVAI, protect the Bhyas-Sudha family, and bless Nitheeswaran with health, success, and a life of purpose.* Govin

Celebrating Education and Tamil Heritage: SEVAI

noreply@blogger.com (Etram - Newsline) — Thu, 11 Jun 2026 14:07:14 +0530

*

Shri. Ku. Karunanithi #Kukan delivers key note address on this occasion.

Launching ECO Mandram in SEVAI Shanthi Matriculation Higher Secondary school,Petttavaithalai

Celebrating Education and Tamil Heritage: SEVAI Inaugurates Literary and Eco Clubs at Pettavaithalai*

The Literary Club, Eco Club, and a seed fund of Rs. 50,000 from SEVAI were inaugurated at SEVAI Shanthi Matriculation Higher Secondary School, Pettavaithalai, in a dignified ceremony celebrating education, culture, and service. The event was launched by Retired District Judge Shri Ku. Karunanithi @ Kukan, who also presented a shield of honor to School Principal Smt. Chitra Balasubramanian in recognition of the school’s remarkable achievement of 100% pass results in both Class 10 and Class 12.

In his inaugural address, Shri Kukan eloquently underscored the pivotal role of education in shaping both the social and economic future of the present generation. He dwelt at length on the enduring values of Tamil literature, paying tribute to the contributions of Tamil kings and poets, and lauded the teachers for instilling in students the human values and way of life embedded in the Tamil literary tradition.

The occasion was further graced by Padmashree Marachi Subburaman and School Trustee Smt. Anbumani, who felicitated the gathering. Tamil teacher Smt. Kavitha welcomed the audience, while Principal Smt. Chitra Balasubramanian proposed the vote of thanks. Adding to the spirit of the event, Mrs. Rajeswari Subburaman rendered a moving song on the importance of environmental conservation, echoing the purpose of the newly launched Eco Club.

Orientation on effective documentation of Development projects of Non- Profits

noreply@blogger.com (Etram - Newsline) — Wed, 10 Jun 2026 22:31:59 +0530

District Judge rtd Shri K.Karunanithi@Kukan was received by Shri.K.Govindaraju, Director, SEVAI, Trichy.

SEVAI Staff Oriented on Artificial Intelligence for Communication and Development Activities*

Mr. Arun Kumar, Communication staff at SEVAI, participated in an orientation session on the use of Artificial Intelligence in communication and technical support for development work. The session was led by Sri. Vidiyal Kukan, the pen name of former District Judge (Retd.) Mr. Ku. Karunanithi, who shared insights on how AI tools can strengthen outreach, documentation, and programme implementation.

The orientation focused on practical applications of AI to support SEVAI’s core development themes. Special emphasis was placed on using digital communication strategies to promote tree plantation drives and to scale livelihood activities. Examples discussed included mushroom cultivation as a low-investment, high-return option for rural women, and the production of value-added products such as mushroom soup and mushroom cookies to improve nutrition and create additional income streams.

The session also covered how AI can assist communication staff in content creation, data analysis, and real-time reporting, enabling more effective engagement with communities and stakeholders. The use of AI for planning, monitoring, and showcasing impact in livelihood and environmental programmes was highlighted as a key area for future work.

The orientation was held in the presence of Shri. K. Govindaraju, Director, SEVAI, Trichy, who underscored the importance of integrating technology with grassroots work to enhance reach and efficiency.

This capacity-building initiative equips SEVAI’s communication team with new tools to better document field activities, amplify success stories, and support the organization’s efforts in environmental conservation and sustainable livelihood promotion..,*Govin

Nourishing Minds, Strengthening Futures

noreply@blogger.com (Etram - Newsline) — Wed, 10 Jun 2026 16:59:41 +0530

School students taking food in SEVAI Shanthi Matriculation Higher Secondary school under ETERNAL FOUNDATION

Nourishing Minds, Strengthening Futures: The Impact of the Feeding India Program under ETERNAL FOUNDATION at SEVAI Shanthi Matriculation Higher Secondary School, Pettavaithalai*

SEVAI Shanthi Matriculation Higher Secondary School in Pettavaithalai, rural Trichy District, provides cost-free nutritious breakfast, lunch, and evening snacks to 1,350 students with support from the Feeding India program, under ETERNAL FOUNDATION. Operating from a hygienic kitchen and clean dining space, the school serves a carefully planned weekly menu three times a day, ensuring students receive the calories, protein, and micronutrients essential for growth and learning. By addressing classroom hunger, the program directly improves nutrition and health outcomes—reducing malnutrition and anemia, boosting immunity, and supporting physical development through periodic BMI and health monitoring that enables early identification of at-risk students.

The impact extends into the classroom, where hunger-free students demonstrate better concentration, memory retention, and academic performance. Regular meals also remove a key economic barrier for families in this rural area, resulting in higher daily attendance, lower dropout rates, and greater equity as all students receive the same quality nutrition. Strict monitoring through facial attendance for meals ensures transparency and accountability, while hygienic food preparation and a structured menu promote safe eating habits and dietary variety.

For families in Pettavaithalai, providing three free meals a day significantly eases household expenses and strengthens community trust in the school. In the long term, the program supports girls’ health and education, contributes to better intergenerational nutrition, and helps break the cycle of poverty by keeping children in school and equipping them for healthier, more productive futures.

The success of the program is guided by strong leadership and teamwork. School Principal Smt. Chitra Balasubramanian, Administrative Officer Smt. Janathamani, Project Incharge Smt. Malavikavani, along with dedicated teachers and office staff, provide the commitment and oversight needed to run the feeding program effectively every day. Together, these efforts make the Feeding India program a vital investment in the health, learning, and social mobility of SEVAI Shanthi’s students.🙋Govin

Reviving Water Growing Hope Manaparai Women Farmers Share Climate -Smart Lessons at SEVAI-OFI Cluster Meet

noreply@blogger.com (Etram - Newsline) — Wed, 10 Jun 2026 16:29:29 +0530

*Women Farmers Field Visit of Afforestation*

Women Farmers of Manaparai target villages Share their Farming Experiences in SEVAI-OFI Cluster Meet.

Women Farmers from the Manaparai cluster villages recently came together for an experience-sharing meeting on Waterbodies development like chekdam construction and other water bodies components and it's impact on Food production and crop management under the SEVAI-OFI project. The gathering provided a platform for participants to discuss challenges and successes in cultivating crops under open wells situated in the water catchment area of the waterbodies developed by SEVAI -OFI and also rainfed conditions, with a focus on drought-resistant varieties, soil moisture conservation, and low-cost organic practices. Many women shared how mulching, intercropping, and timely sowing had improved their yields despite erratic rainfall, while others demonstrated techniques for seed selection and natural pest management using locally available inputs. The meeting not only strengthened peer learning within the cluster but also encouraged collective problem-solving, building confidence among women to adopt and adapt climate-resilient farming methods for sustainable livelihoods in dryland areas which became rich due to Water bodies development.

Mr.K.Devendran, an expert in farming facilitated the get together training Exchange.🌿Govin

Reviving Water, Growing Hope:

noreply@blogger.com (Etram - Newsline) — Wed, 10 Jun 2026 16:16:52 +0530

"Reviving Water, Growing Hope: Manaparai Women Farmers Share Climate-Smart Lessons at SEVAI-OFI Cluster Meet"*

Women Farmers of Manaparai target villages Share their Farming Experiences in SEVAI-OFI Cluster Meet.

Mr.K.Devendran, an expert in farming facilitated the get together training Exchange.🌿Govin

Women Farmers Training Exchange:SEVAI-DESWOS Project.

noreply@blogger.com (Etram - Newsline) — Wed, 10 Jun 2026 07:04:56 +0530

Women Farmers Meet under SEVAI- DESWOS project.

Women Farmers of K.N. Palayam target village Share Dryland Farming Experiences in SEVAI-DESWOS Cluster Meet.

Women farmers from the K.N. Palayam cluster villages recently came together for an experience-sharing meeting on dryland crop management under the SEVAI-DESWOS project. The gathering provided a platform for participants to discuss challenges and successes in cultivating crops under rainfed conditions, with a focus on drought-resistant varieties, soil moisture conservation, and low-cost organic practices. Many women shared how mulching, intercropping, and timely sowing had improved their yields despite erratic rainfall, while others demonstrated techniques for seed selection and natural pest management using locally available inputs. The meeting not only strengthened peer learning within the cluster but also encouraged collective problem-solving, building confidence among women to adopt and adapt climate-resilient farming methods for sustainable livelihoods in dryland areas.

Mrs.Vsnitha Palanisamy facilitated the get together training Exchange from SEVAI.🌿Govin

Sri. Bhyas Nair and Smt. Sudha Bhyas had divine prayers in Arulmigu Sri Mariamman at Samayapuram🙏

noreply@blogger.com (Etram - Newsline) — Tue, 9 Jun 2026 15:50:29 +0530

Sri Bhyas Nair,Sudha Bhyas along with Smt. Shantha Sheela Nair,IAS (RTD)in Samayauram Mariamman Temple.

Sri Bhyas Nair and Smt. Sudha Bhyas had a memorable visit to the Arulmigu Sri Mariamman Temple at Samayapuram, where they met Smt. Shantha Sheela Nair, former Collector of Trichy. The couple received her warm blessings within the temple premises. Smt. Sudha Bhyas shared that their darshan at Samayapuram Mariamman was deeply spiritual, filling them with devotional strength to carry out their respective professional responsibilities. Standing before the Goddess, Bhyas and Sudha offered prayers for the academic success of their son and for the health, happiness, and prosperity of their extended family, relatives, and the organisations they are associated with.

The specialty of Goddess Samayapuram Mariamman makes this darshan especially powerful. Unlike most temples, the main deity here is not carved from stone but formed from sand, clay, and medicinal herbs. Because of this, _abhishekam_ is performed not on the main idol but on a small panchaloha statue placed before her. Devotees believe Samayapuram Mariamman is the “Goddess who helps at the perfect time” — one who intervenes decisively in times of crisis.

She is revered as a powerful healer, especially for ailments related to heat and skin, and for protection against contagious diseases. Women tie cradles and red cloth on the temple’s neem tree, praying for childbirth, and offer gold _mangalsutras_ for marital harmony. The offering of _mavilakku_ — a sweet made of jaggery, rice flour, and ghee — along with raw salt and neem leaves, is central to the worship. Festivals like _Pachai Pattini Viratham_ and _Poochorithal_ draw lakhs of devotees who believe that a single darshan can bring relief, strength, and blessings for health, education, and prosperity.

For Bhyas and Sudha, this visit to Samayapuram Mariamman was not just a temple trip but a moment of spiritual renewal, carrying the Goddess’s blessings back into their family life and work.

Nourishing Minds, Strengthening Futures: Feeding SEVAI Shanthi Matriculation Higher Secondary school, Petttavaithalai

noreply@blogger.com (Etram - Newsline) — Tue, 9 Jun 2026 15:30:06 +0530

*

Students taking Lunch in Dinning Hall

Nourishing Minds, Strengthening Futures: The Impact of the Feeding India Program at SEVAI Shanthi Matriculation Higher Secondary School, Pettavaithalai*

SEVAI Shanthi Matriculation Higher Secondary School in Pettavaithalai, rural Trichy District, provides cost-free nutritious breakfast, lunch, and evening snacks to 1,300 students with support from the Feeding India program. Operating from a hygienic kitchen and clean dining space, the school serves a carefully planned weekly menu three times a day, ensuring students receive the calories, protein, and micronutrients essential for growth and learning. By addressing classroom hunger, the program directly improves nutrition and health outcomes—reducing malnutrition and anemia, boosting immunity, and supporting physical development through periodic BMI and health monitoring that enables early identification of at-risk students.

Empowering Young Women through Agro Forestry by SEVAI

noreply@blogger.com (Etram - Newsline) — Tue, 9 Jun 2026 10:21:05 +0530

*Agro Forestry Exposure in SEVAI Amoor*

Empowering Young Women through Agro-Forestry: Learning, Livelihood, and Conservation at Amoor SEVAI Kalanjium.

Young women from the Amoor SEVAI Kalanjium Agro-Forestry Farm, an initiative promoted by SEVAI, gathered for hands-on learning aimed at replicating agro-forestry practices in their own fields. Through practical demonstrations and field sessions, they explored sustainable techniques for integrating trees, crops, and soil conservation — building the confidence to adopt and adapt the model locally.

Smt. Sarala, the centre’s experienced trainer, guided the group with clear insights on how agro-forestry supports both livelihoods and the environment. She explained the long-term benefits: diversified income from timber, fruit, and fodder; improved soil fertility and water retention; and stronger resilience against climate stress. She also highlighted the ecological gains — enhanced biodiversity, carbon sequestration, and healthier ecosystems that sustain future generations.

The session left the young women equipped with knowledge, inspired to take these practices back to their farms, and motivated to become stewards of both their families’ livelihoods and the land’s conservation.🌿Govin

Golden Fields of Sisterhood -Millet harvest in Manaparai Block Village

noreply@blogger.com (Etram - Newsline) — Tue, 9 Jun 2026 08:39:13 +0530

Sorgam cultivation ready for harvest.

Intercroping and Fruit trees plantation

In Manaparai Block, a group of women farmers has brought in a thriving harvest of millet and sorghum — grown entirely with organic inputs through dryland farming and careful, hands-on practices. Much of this success is credited to the technical support of the ASSIST team, which guided the women on soil health through land preparation, seed selection, natural pest management, and water-wise cultivation suited to millets and sorghum.

Months of sowing, weeding, and nurturing paid off as the fields turned golden and heavy with grain. For these women, the harvest is more than yield — it’s proof that sustainable, chemical-free farming can restore both land and livelihood.

Grateful for the bounty, the women gathered in the village to thank God for the rains, the soil, and the strength to see it through. The thanksgiving turned into a vibrant celebration: they sang _Kummi Paattu_, the traditional call-and-response folk songs of Tamil Nadu, clapping in rhythm as they circled in the _Kummi_ dance. The air filled with laughter and the joy of a community that had worked together and reaped together.

The event also highlighted ASSIST’s role in empowering rural women through training and technical input, showing how local knowledge, organic methods, and community spirit can make farming both resilient and celebratory.

It was a day Manaparai Block will remember — not just for the full granaries, but for the songs, steps, and shared pride of the women who made it happen.🥉Govin

A Celebration of Sorgam and Millet Sisterhood in Thottiyapatty

noreply@blogger.com (Etram - Newsline) — Tue, 9 Jun 2026 07:58:50 +0530

*Sorgam cultivation and joy Expression *

🥉

In Thottiyapatty village, a group of women farmers has just brought in a thriving Millets and Sorgam harvest — grown entirely with organic inputs and careful, hands-on farming practices. The success is credited in large part to the technical support provided by SEVAI, which guided the women on soil health, seed selection, natural pest management, and water-wise cultivation suited to millets.

Months of sowing, weeding, and nurturing paid off as the millet fields turned golden and heavy with grain. For the women, this harvest is more than yield numbers — it’s proof that sustainable, chemical-free farming can restore both land and livelihood.

Grateful for the bounty, the women gathered in the village to thank God for the rains, the soil, and the strength to see it through. The thanksgiving turned into a vibrant celebration: they sang _Kummu Paattu_, the traditional call-and-response folk songs of Tamil Nadu, clapping in rhythm as they circled in the _Kummi_ dance. The air filled with laughter, drums, and the joy of a community that had worked together and reaped together.

The event also highlighted SEVAI’s role in empowering rural women through training and technical input, showing how local knowledge, organic methods, and community spirit can make farming both resilient and celebratory.

It was a day Thottiyapatty will remember — not just for the full granaries, but for the songs, steps, and shared pride of the women who made it happen.🥉Govin

Special Prayers at Kalyan Ganapathi Temple -65th Anniversary of Trichirapalli District Welfare Fund Committee

noreply@blogger.com (Etram - Newsline) — Mon, 8 Jun 2026 17:39:03 +0530

Kalyan Ganapathi temple prayer

Special Pooja performed by Priest

On the occasion of the 65th Birthday of the Trichirapalli District Welfare Fund Committee, the Manager, staff members, and well-wishers gathered at the Kalyan Ganapathi Temple for a special prayer ceremony.

The puja was performed to seek blessings for the prosperity and happiness of all families arranging weddings in the Committee’s two Kalyan Mandapams. Prayers were also offered for the well-being of officers and employees working in both government and private offices functioning within the campus, and for all visitors who come to enjoy Trichy Birds Park.

The congregation extended special prayers for the health and wellness of the Committee’s President, the District Collector, as well as for all office bearers and staff members who continue to serve the community through the Committee’s activities.

The event reflected the Committee’s spirit of service and gratitude, marking 65 years of supporting families and the public while looking ahead with hope for continued growth and blessings.

SEVAI- Government Aided Primary School, Mettumarudur+Alumni Visit

noreply@blogger.com (Etram - Newsline) — Mon, 8 Jun 2026 17:09:16 +0530

Alumni hands over note books to students.

*Happy Primary School students cheering*

In a heartwarming gesture of gratitude, alumni of SEVAI Government Aided Primary School, Mettumarudur returned to their alma mater to meet the current students. Many of these former students went on to pursue higher education after their primary years at SEVAI and are now employed in respected, high-level positions.

As a way of giving back, the alumni presented notebooks and crayons to the school’s primary students. The gifts were shared with smiles and encouragement, with the alumni speaking to the children about the value of learning, discipline, and dreaming big – reminding them that their own journey began in the very same classrooms.

Head Mistress Smt. Kaliammal, along with the school’s teachers, warmly welcomed the visiting alumni and expressed deep appreciation for their thoughtfulness. They lauded the alumni for remembering their roots and for inspiring the present students through both their success and their generosity.

The event turned into a joyful exchange between past and present – a reminder that SEVAI continues to shape young minds who go on to achieve, and who in turn come back to lift the next generation.🙋🥉Govin

Trichirapalli District Welfare Fund Committee, A Legacy of Service: 65th Birthday

noreply@blogger.com (Etram - Newsline) — Mon, 8 Jun 2026 11:05:23 +0530

Kalyan Mandapam in Kalaiarangam

Trichy birds park Investment and Revenue Share for TDWFC

Founded on the seventh of June in Nineteen Hundred sixty two with a local contribution of Rupees Six Hundred Twenty Two as initial investment, the Trichy District Welfare Fund Committee began as a community initiative driven by the vision of Trichy’s prominent citizens. It continues today as a living testament to what collective spirit can build without reliance on government grants.

Over the years, the Committee has grown while staying true to its roots. Government officials joined its ranks, and the District Collector serves as the Hon. Chairman of the Committee, guiding its work with administrative insight while preserving its community-driven character. It remains sustained by the generosity of the public. On its own land near the Trichy Central Bus Stand, it has constructed two Kalyan Mandapams and an office complex, collectively known as the Kalaiarangam premises. With an investment of around six crore rupees, the Committee also partnered in establishing the Trichy Birds Park and now shares in its revenue.

The heart of its work beats in service. The Committee runs a cost-free coaching centre for competitive examinations, supports persons with physical disabilities, promotes sports, and provides medical emergency aid and educational assistance to families in need. It responds swiftly to projects that address urgent community requirements. All of this unfolds under the blessings of the Kalyan Ganapathi temple within its campus, especially during Hindu weddings held at its Mandapams.

We wish the Trichy District Welfare Fund Committee continued strength and greater resources to expand its reach and deepen its impact for the people of Trichy and beyond.🙏Govin

NGO News blog, NewsLine

"Truthfulness - The inspiring Autobiography of Padma Shri S.Damodaran released in Trichy."

K.Govindaraju, SEVAI, a note

Service, Sacrifice, Sustainability - The story of Sirpi Velayutham Ayya*

*Smt.Shantha Sheela Nair Hosts Felicitation for Former Colleagues*

In Service and Sacrifice: Remembering Karmaveerar Kamaraj Ayya

Emerald Jubilee Celebration in SEVAI Shanthi Matriculation Higher Secondary School

*Come, Be Blessed: New Sannathis Consecration*

*SI Ms.Jothilakshmi Leads Singapenne Awareness at SEVAI Allur.*

SEVAI Shanthi Matriculation Higher Secondary School, Petttavaithalai.

*More Than Gifts:, What Birthdays Means to Kids*

*Prayers in Sri Samayauram Mariamman Temple*