YouTube Creator Blog

Celebrating 10 years of shared success

2013-06-18T14:29:00.000-07:00

Ten years ago we launched AdSense to help publishers earn money by placing relevant ads on their websites. I can still remember the excitement and anticipation as AdSense went live that first day. Our small team huddled together in a cramped conference room, and right away we saw that publishers were as excited about AdSense as we were.

Fast-forward ten years, and AdSense has become a core part of Google’s advertising business. The AdSense community has grown to include over two million publishers, and last year alone, publishers earned over $7 billion from AdSense. AdSense is a community that thrives because of all the content creators we are so fortunate to partner with. So whether you’re a publisher that's been with us for ten years or ten days -- thank you!

Your stories inspire us to do our part to make AdSense great. On this occasion, it’s especially inspiring to hear the stories of partners who have been with us since the very beginning. Like a retiree in New Zealand who was able to pursue her dream of writing about her garden, a tech support expert in Colorado who can spend more time with his kids, and a a theme park reviewer who sends employees around the world to test and review rides -- all thanks to money earned from AdSense.

As part of our 10th anniversary celebration, we hope you’ll tune into our live Hangout on Air today at 10am PDT (5pm GMT) on the AdSense +page. I look forward to joining several of our partners to share stories from the early days of AdSense, talk about how we’ve all grown since then, and discuss the future for publishers and online advertising. And if you want even more 10th anniversary celebration, just visit our AdSense 10th anniversary page at any time.

Posted by Susan Wojcicki - SVP, Ads and Commerce

Check out the Summer Labs at YouTube Space LA!

2013-06-17T16:10:00.001-07:00

Each month, the YouTube Space LA holds a Creator Lab, where we invite creators in the same area to come and spend time in the Space. There, they learn from our master technicians and programmers, collaborate on videos together and get to try out new tools of the trade.

In June, the YouTube Space LA was host to the Beauty Lab, where we invited twelve beauty and fashion gurus to come and work in the Space.

We welcomed Evelinicutza, GlamLifeGuru, WendyTeresita, dazzlemehay, ANNEORSHINE, GlassSlipperbeauty, thatssociciyo, Lagunabeachlove10, DaniAustin2, ArikaSato, beautybitten, and fashionnewslive. Be sure to check out their channels and the playlist below to see what amazing work they’ve done.

To inspire our Beauty Lab this month, we built our own runway so that they could create fun new videos for their channels. Also, we joined forces with YouTube star Michelle Phan and her company Ipsy to bring together over thirty other beauty and fashion channels including our Lab, several industry influencers and brands for an exclusive networking event and cocktail reception.

We also provided a two-day panel workshop resulting in a challenge for our Beauty Lab partners to collaborate with each other and come up with accessorized looks for Back-To-School videos. These will be available on HelloStyleChannel and annotated back to our creators’ channels.

And what about next month? Well it’s Geek Lab from June 17-July 20. If you are a self-described techie who likes special effects, animation, gaming, sci-fi, AND have a YouTube channel, then you’re a card-carrying Geek and we would love to have you can sign up here.

Jennifer Vaden Barth, YTSLA Operations Coordinator, recently watched Evelina for summer couture guidance.

Here’s everything you need for the new One Channel design

2013-06-05T10:28:00.000-07:00

If you haven’t already switched to the YouTube One Channel design, today you’ll see your channel in this new design to make it look great across all devices.

With the new One Channel design you can:

Gain more subscribers. Overall we’ve seen an increase in new subscribers for channels already using the new design.
Get more channel visits. Channels with the One Channel design have seen a significant increase in visits to their channel page because clicks from the guide always go directly to the channel.
Let your brand shine through in more places. With the One Channel design, you now have channel art visible on iOS & Android apps, mobile web and TV.

To get your channel looking it’s best:

Select your channel art. Choose an image that represents your channel. The image should be 2560 px by 1440 px for the best results on all devices. If you plan on designing something special, check out the specs here.
Upload a trailer. Introduce new viewers to all the awesomeness they’ll see from your videos, and encourage them to subscribe to your channel.
Create sections. Select which videos and playlists you want to showcase in the sections on your channel’s browse tab.
Link your channel with a Google+ page or profile. Keeping your branding up-to-date will be even easier because your channel art will represent you across YouTube, Google+, and all Google properties.

You’ll find lots more tips and tricks to set up your channel in the Creator Playbook and in our help center.

A.J. Crane, Product Manager, recently subscribed to Original Skateboards.

Meet your On The Rise nominees for June

2013-06-05T09:00:00.000-07:00

In our monthly On The Rise program, we identify four partners whose channels drive significant YouTube watch time but haven’t yet reached the 100,000 subscriber mark. Your interest has helped us find four partners who are getting closer to that milestone. They’re already driving a lot of watch time for YouTube, and you can help them grow their channels and audiences even more. It’s June, which means school is out, but our nominees this month could each teach you something new: learn how to coat your car in plastic, how to make an original greeting card, what happens when you add water to a super-absorbent polymer, or when to use “a lot” versus “allot” (versus “lots!”).

Here’s where you come in - you actually have the chance to help push these partners even further on YouTube. Review their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.

In past months, featured On The Rise partners like ManjulasKitchen and hauntedsunshinegirl have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until June 11, 5pm PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on June 28.

DipYourCarcom
If you’ve ever considered modifying your car’s paint job, powder-coating it, or changing the look of your hubcaps, you might be interested in DipYourCarcom. The channel features all manner of how-to videos, including how to apply Plasti Dip to your car, wheels, or grille.

starofmay
Need a card for an upcoming birthday or special occasion? Learn how to make your own with one of Kristina’s card-making tutorials. She studied graphic design and has even designed some stamps for crafting companies in the past, so she definitelyl knows what she’s doing!

IncredibleScience
Jason’s channel is full of fun and educational videos of science experiments, toys and projects. Watch him demonstrate a variety of scientific concepts like photovoltaics and polyacrylate water absorption to name a few!

EnglishTeacherEmma
Emma is TESOL-certified and has been an ESL teacher for several years. On YouTube, she uploads videos that teach students (and even life-long English speakers!) about everything from basic grammar to the intricate idiosyncrasies of the English language.

If you’re interested in participating or have suggestions for partners you think should be featured, you we encourage you to visit our On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.

Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “Don't Let Me Down - The Beatles, por Diogo Mello (1 ano e 11 meses).”

Congratulations to hauntedsunshinegirl, our May On The Rise featured partner

2013-05-31T09:00:00.000-07:00

Congratulations to Sunshine of hauntedsunshinegirl, our featured “On The Rise” partner for May 2013. You can find Sunshine’s channel and videos in the spotlight across YouTube today, including on our new On The Rise homepage.

Sunshine began documenting paranormal activity several years ago, when she and her mother moved into a “haunted” house. Sunshine’s channel has evolved from simply exposing the spooky apparitions who haunt her home: she’s even recorded a real-life paranormal investigation into the situation. Sunshine also produced a feature film to illustrate her own exploration to find and understand “Black Eyed Kids.” This channel follows more of a storyline than many YouTube channels, so be prepared to get caught up in the mysterious activity at Sunshine’s house.

Here are a few words directly from Sunshine:

Huge thanks to everyone who voted for me for On the Rise! I am so honored and excited to be a part of this amazing group of YouTubers that have been featured in the past. YouTube is such a huge part of my life and I love that more viewers will get to see the videos I work so hard to make! If you are not familiar with my channel, it might be slightly different than what you are used to. I have hundreds of mostly creepy, often hilarious videos about the paranormal world. But that’s not all...I even have some zombie videos!

If you’ve enjoyed this monthly On The Rise blog series, we encourage you to check out our new On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.

See you next month!

Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “まるです５。-I am Maru 5.-”

3 - 2 - 1...ACTION! Maximize Your Channel!

2013-05-29T09:53:00.000-07:00

The YouTube Creator Academy is piloting a free online course to help you build awesome experiences for your fans so they will come back for more. Join other creators, just like you, from around the globe to pilot our first open online course, Maximize Your Channel!

YouTube Creator Academy’s Maximize Your Channel will dive into the different parts of the new YouTube One Channel, explain how each can help you attract more subscribers and viewers, and give you the opportunity to freshen up your own channel while you learn.

Why should you sign up? You’ll be able to:

Take what you’ve learned and apply it directly onto your own YouTube channel
Track your progress and check how you’re doing along the way
Get connected to a community of other creators in the course
“Hang out” with the pros! Join live conversations with a panel of YT experts and partner creators
Test drive YouTube’s first massive open online course (MOOC)!

For just a few hours of investment and all from the comfort of your computer screen! Sound good? Register now!

Maximize Your Channel

June 3 PDT - June 16, 2013 PDT

The YouTube Creator Academy Crew loved this video about “Where Good Ideas Come From”. They’re convinced good ideas will come from “Maximize Your Channel”!

Slomo makes everything better

2013-05-28T14:04:00.001-07:00

Anyone who’s seen a slow motion video of a dog drinking water, rubber bands breaking a watermelon, or footballs in faces knows the age-old proverb: slomo makes everything better. What’s the best way to make slomo better? Let everyone make their own slomo video on YouTube.

To create a slomo video, visit the Enhancements tool or the YouTube Editor and apply it to one of your existing videos. You’ll get a smooth, slomo video that makes it look like it was filmed with a high-speed camera. Here’s a video reduced to 1/8th speed to give you an idea how it looks:

Before:

After:

Turn your next video into an epic slomo moment, and check out the rest of the free Enhancement tools available to help you build a whole channel filled with awesome videos of any speed.

Eron Steger, Software Engineer, recently watched ”The Beards - Got Me a Beard”

Check out and apply to the exciting new Labs at YouTube Space LA!

2013-05-23T10:17:00.000-07:00

Laugh and the world laughs with you …..on YouTube! This month YouTube Space LA is all about comedy with the first of our month-long themed Creator Labs designed to bring in rising channels interested in increasing their production value and collaborating with similar channels.

After extensive production training, our 21 amazing Comedy Lab channel participants are now actively creating new videos here, especially during our weekly collab days where they can take advantage of additional resources and play with special equipment like our steadicam and slow motion camera.

We welcome actionfiguretherapy, channelpktown, LaughAndPeeAlittle, Sam Macaroni, Schlabobble, BaratsAndBereta, helpmefindparents, steamroomstories, suburbanhomeboy, WhoisUTV, mitchmagee, Goldentusk, GREGandLOU, HSTSketchComedy, oldepayphone, 5secondfilms, Comediva, Cracked, LivePrudeGirls, and sweetteafilms. Check out their channels or if you are on the go, checkout the speed-dial playlist!

Up next, our Beauty Lab participants will be announced soon, and if you want to apply for our awesome Geek Lab, June 17- July 20th, please sign up HERE.

Jennifer Vaden Barth, YTSLA Operations Coordinator, is getting ready for a KOA summer!

Connect your Channel with a Google+ Page

2013-05-21T15:02:00.000-07:00

Throughout the coming weeks, YouTube creators will begin to see the option to connect their channel with a Google+ page. Connecting with Google+ will unlock great new features for your channel, so we want you to understand all of your options. When you connect a channel with Google+, the channel will have a shared name and avatar with Google+, so making the right choice is important. A couple quick notes before starting:

If you already have a corresponding Google+ page that you’d like to connect with your channel, make sure you’ve added your channel’s Google account as a manager of that page.
If you don’t already have a Google+ page that you’d like to connect with, that’s fine. The linking process will allow you to easily create a new one.

Below is a screen for an example channel (Superman87), and here’s what the options mean:

Superman: This option will connect your channel with an existing Google+ page that your channel’s Google account manages.
Superman87: This option will create a new Google+ page for your channel with the existing channel name.
Choose a better name: This option will create a new Google+ page for your channel with any name that you specify. If you want, you can change your name entirely, or you can make subtle adjustments to your channel username, such as adding a space or other punctuation (e.g., Superman 87).
Clark Kent: This will connect your channel with the Google+ profile on your channel’s Google account. We generally advise partners to link their channel with a Google+ page, so if you’re considering using a profile instead, please view these guidelines.

To start the process right now, go to your advanced account settings in YouTube and click Connect with a Google+ Page. If you have any questions, take a look at our help resources, or join our discussion G+ Community about YouTube and Google+ Integration.

John Fisher, YouTube Software Engineer, recently watched WikiWars - Evan v. Sarah in GREGORY GRUDGE MATCH!

Meet the Fifteen Next Vloggers of 2013!

2013-05-21T10:01:00.001-07:00

A hearty and heartfelt congratulations to the top fifteen channels selected for the YouTube Next Vlogger 2013 - may they all live, vlog and prosper!

Last month, we asked you not only “Do you vlog?” but also, “Do you have inspiring personal stories of triumph, big or small, to share with the world through your channel?” Whether it was dealing with a tough situation at school, struggling to gain acceptance from your peers (or from yourself), moving to a new country, or overcoming a fear of rollercoasters, you took the opportunity through your YouTube channel to motivate your audience to laugh, to smile and to take life by the horns.

And respond, you did! From the vast number of applications, we are pleased to announce the fifteen winners, who will all receive a Google+ Hangout workshop series from industry experts and YouTube staff about best practices in developing long-lasting channels on YouTube, $4,000 worth of production equipment, and a unique opportunity to collaborate with other creators across the globe.

You inspired us with your tales of triumph and your feats of fearlessness: we loved getting to see the story behind your channel and to understand what makes you tick. We hope you enjoy getting to know these Next Vloggers as much as we have here at YouTube.

Check out our newest Next Vloggers below, and make sure you subscribe to stay up-to-date with their channels.

3sixty5days

TheOliWhiteTV

Matthew Yeager recently watched JASH’s Brazzavile Teen-Ager.

Join the Creator Academy to Maximize Your Channel

2013-05-20T12:01:00.003-07:00

Want to learn about YouTube straight from the experts? Whether you’re just starting out or you want to take your channel to the next level, the YouTube Creator Academy can help you get there!

The Maximize Your Channel course will dive into the different parts of the new YouTube One Channel, explain how each can help you attract more subscribers and viewers, and give you the opportunity to freshen up your own channel while you learn. The course is free and open to a global audience.

The two week course starts on June 3 and with just a few hours over two weeks, you will learn how to:

Rack up your subscribers. Find out how to draw new viewers to your channel and get them to subscribe.
Make channel a daily destination for viewers. Curate and organize content so viewers will find what they’re looking for and keep coming back for more.
Have your channel look good everywhere. Every channel is unique. You’ll learn how to make your brand pop across every type of screen: TVs, laptops, tablets, mobile, gaming consoles.

Check it out! Reserve your spot in the course today. Registration is ongoing until the course closes on June 16 at 8 pm EDT.

Maximize Your Channel

June 3 PDT - June 16, 2013 PDT

The YouTube Creator Academy Crew have been jamming to “What is a MOOC?”

YouTube One Channel launching across all channels next month

2013-05-16T15:27:00.001-07:00

We’ve been excited to see more than 100 million channels around the world opt in to the new YouTube One Channel during the open beta. We have integrated a lot of your feedback, including improving the What to Watch Next module and making it easier for you to create sections from playlists.

Channels that have already made the switch are experiencing several benefits. Their branding shines through in more places because Channel Art is visible on iOS apps, Android apps and TV. For the channels that have opted in, we’ve seen 20% more page views on their channels because clicks from the YouTube guide go directly to their channel pages instead of to their activity feeds.

Now that YouTube One Channel is ready for prime time, we’ll be launching across all channels on June 5th. If you have not opted in by then, your channel will be automatically and permanently moved to the new design. If you’re ready to make the move today, you can opt in here.

Before the deadline, we’ll make sure to share several reminders so that you won’t be caught off-guard. We’ve also put together tips and tricks from the Creator Playbook to set up your channel in the new design. It only takes a few minutes to migrate, so start upgrading today!

Allison Bransfield, Product Specialist, recently subscribed to Vice.

WE’LL DO IT LIVE: YouTube live streaming expanding to more channels

2013-05-15T12:45:00.000-07:00

Live streaming can bring great experiences to your viewers, create deeper engagement with your fans and build a hyper-engaged audience for your channel. Over the last year, many YouTube creators have used our live streaming to make their channels a destination for Emmy-winning sports events, amazing music, immersive gaming, engaging talk shows and so much more.

To help even more of you create these great experiences for your viewers, starting today we are expanding access to live streaming. All channels in good standing with over a thousand subscribers are now eligible to apply for live streaming. To see if you’re eligible, check your Account Features page for an “Enable” button to sign up for Live and click it if you're interested. In the following weeks you'll be able to live stream to the world from your channel.

YouTube Live allows you to offer your audience a great viewing experience, with great streaming quality and instant scalability and reliability. Here are some key features:

You get real-time transcoding in the cloud, so you only need to send us your highest quality stream and we make it instantly available in all resolutions and device formats
You can show multiple camera angles, add closed captions, and insert ads and slates
Viewers can watch the live stream from any device, get the best quality constantly adjusting to their Internet connection, and can skip back and forth in the live stream

More information on the live streaming is available in our Help Center, and you can also check out the YouTube Live Streaming API for everything you need to create your own live experience with YouTube. We'll also continue to expand availability to more channels and add more features to YouTube Live over time.

Satyajeet Salgar, Product Manager, can’t stop watching “Doodle for Saul Bass’ 93rd birthday”

The journey to the Social Star Awards begins now

2013-05-10T13:32:00.000-07:00

This year, YouTube is partnering with Starcount to livestream the first-ever Social Star Awards, a 24-hour show that celebrates the most popular in social media with live performances and award presentations, recognizing everything from top actors and athletes to favorite songs and sports teams. The event kicks off on May 23 with a red carpet awards ceremony in Singapore, and fans around the world can tune in to watch the action live at www.youtube.com/starcount.

The journey to the Social Star Awards begins now. What does it take to become a rising YouTube star? Check out this teaser here and sign up to www.youtube.com/starcount to find out how some of our own partners, including Harley Morenstein of Epic Meal Time, Ryan Higa, Jenna Marbles, Shane Dawson, Freddie W and MysteryGuitarMan are training up for this year’s first ever Social Star Awards.

Stay tuned for more to come!

New ways to support great content on YouTube

2013-05-09T12:09:00.001-07:00

We’ve been building a YouTube partner program since 2007 that enables content creators to earn revenue for their creativity. We’ve watched them build amazing channels that have made YouTube into a news, education and entertainment destination one billion people around the world cannot do without.

Today, there are more than one million channels generating revenue on YouTube, and one of the most frequent requests we hear from these creators behind them is for more flexibility in monetizing and distributing content. We’ve been working on that and wanted to fill you in on what to expect.

Starting today, we’re launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Every channel has a 14-day free trial, and many offer discounted yearly rates. For example, Sesame Street will be offering full episodes on their paid channel when it launches. And UFC fans can see classic fights, like a full version of their first event from UFC’s new channel. You might run into more of these channels across YouTube, or look here for a list of pilot channels. Once you subscribe from a computer, you’ll be able to watch paid channels on your computer, phone, tablet and TV, and soon you’ll be able to subscribe to them from more devices.

This is just the beginning. We’ll be rolling paid channels out more broadly in the coming weeks as a self-service feature for qualifying partners. And as new channels appear, we'll be making sure you can discover them, just as we've been helping you find and subscribe to all the channels you love across YouTube. Just as the partner program empowered creators to take their channels to the next level, we look forward to seeing how this great community of creators moves ahead with a new way to reach the fan communities that made their channels a hit. You’ll be hearing more from us, and them, as we get creator and user feedback and build out this exciting offering.

If you’re a YouTube creator interested in building your own paid channel, let us know here.

The YouTube Team

Meet your May “On The Rise” nominees!

2013-05-08T09:00:00.000-07:00

In our monthly On The Rise program, we identify four partners whose channels drive significant YouTube watch time but haven’t yet reached the 100,000 subscriber mark. Thanks to your help, we’re sharing four partners who each drive a lot of watch time on YouTube but still have a ways to go before they hit that milestone. This May, our nominees have had their viewers glued to the screen with videos about paranormal activity, the balance of baking and exercise, reptile behavior, and all kinds of creative crafting.

And they could use your help! You can help these nominees jumpstart their audience development and channel growth. Review their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.

In past months, featured On The Rise partners like ManjulasKitchen and PsychoSoprano have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until May 15, 5pm PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on May 28.

hauntedsunshinegirl
Sunshine has been documenting paranormal activity at her house for several years, sharing her haunted videos on YouTube. If you’re into mysteries, ghosts, or demons, this is the channel for you.

CupcakesandCardio
You’ll find some cardio tips and hiking trip videos along with baking and cupcake decorating tutorials on Jenn’s channel. She also hosts a Backpack Baking series where she bakes sweet treats in the great outdoors with her backpacking oven.

ojatro
“The hunt is on” over at Heiko Kiera’s YouTube channel, which features all kinds of reptiles. A wildlife videographer both by trade and by passion, Heiko creates videos he hopes will dispel rumors and misunderstanding about fascinating animals like snakes, alligators, and crocodiles.

mommycraftsalot
Linda is a mom of four who has a knack for crafting. You’ll find tutorials on making hair bows for different occasions, jewelry, and other creative projects from everyday items. Her kids even make a guest appearance in a few of her videos!

If you’re interested in participating or have suggestions for partners you think should be featured, you can nominate a YouTube partner to be considered for the “On The Rise” program. You can also check out some of our Google Hangouts with past featured partners on the YouTube Creators channel.

Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “Maker vs Marker.”

Improvements to YouTube Uploading

2013-05-05T23:08:00.001-07:00

We've heard your feedback about uploading videos being a bit of a drag, so today we're announcing two improvements to make it easier.

Upload Notification Emails

Tired of refreshing the upload page to see if your video is finally done and ready to be watched and shared? Starting this week, we will send you an email to notify you that your video is done uploading and processing. You can then forward that email to friends or family for easy sharing.

Prefer not to receive these emails? You can opt out by visiting your email settings.

More Control Over Publishing and Sharing

Ever had a public video publish to YouTube before you’ve finished filling in its information? You’ll soon be able to decide when your video gets published, giving you as much time as you need to input the title, description, custom message to send to your subscribers, etc.

Until you tell us to publish your video, we'll treat it as private so it’ll be visible only to you. We’ll start rolling out this change next week, so hang tight if you don't see this change just yet-- and don’t forget to press Publish!

As always, if you want to share your feedback about these new features you can post in the YouTube Help forum or use the Send Feedback link at the bottom of any YouTube page.

Balazs Dezso, YouTube engineer, recently watched "Follow me on Twitter."

ManjulasKitchen is our April On The Rise partner!

2013-04-30T09:00:00.000-07:00

Congratulations to chef Manjula, our featured “On The Rise” partner this month. Her YouTube channel, ManjulasKitchen, is in the spotlight on the YouTube home channel today.

Manjula has posted cooking videos on YouTube for over six years, but her history with the kitchen dates back to her childhood in North India, where she assisted her mother with cooking for their family. From a young age, Manjula learned the importance of fresh ingredients and simple spices. She carried this knowledge and experience with her to the United States many years later, and continued to hone her craft. Her loyal following on YouTube includes beginners and experienced chefs who are also interested in producing authentic Indian vegetarian cuisine. Check out Manjula’s channel to learn for yourself how to make chai masala tea, sweet almond brittle, or classic Indian vegetable curry. You’ll appreciate the clear video walkthrough as well as the written instructions you’ll find for each recipe, and we’re betting the end result will delight you as well!

Manjula has a few words to share:

I would first like to acknowledge and thank my subscribers and everyone who voted for me. I truly enjoy creating these recipes and sharing with you. I take a lot of pride in my work through Manjula's Kitchen. I often spend a lot of time perfecting each recipe. I have to admit that the right recipe and the right combination of ingredients is not always the easiest to come up with! Despite this, I must say I truly enjoy this process. You, the viewers, have given me so much love and encouragement over the years. Your feedback and enthusiasm for Manjula's Kitchen is invaluable. It has really given me the motivation and desire to continue coming up with creative and new recipes to share with you. Youtube has given me a wonderful platform to promote my passion and love for cooking.

If you’ve enjoyed this monthly On The Rise blog series, and want to see more rising YouTube partners, check out our Google Hangouts with past featured partners on the YouTube Creators channel.

You can participate and help us surface YouTube talent by nominating a YouTube partner to be considered for the “On The Rise” program. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive more watch time and produce engaging content on a regular basis. See you next month!

Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Lie Witness News - Coachella 2013.”

Coming soon: More videos in the homepage feed

2013-04-19T10:16:00.001-07:00

We know that the YouTube homepage, or the “sub box,” as it’s lovingly called by long-time YouTubers, is a very important part of the site for creators. It’s where all your die-hard fans come to catch your latest uploads and we’re working hard to improve the experience for all of your viewers.

Starting next week, you’ll see an update to the homepage for signed-in viewers that puts more videos above the fold. Rather than one video per channel, your fans will now get to see more of your uploads on a single row of the homepage.

In addition, we’ve also added some variety to how updates from channels are displayed. For example, if someone has been watching a few episodes from a series, there’s a good chance they’ll see an update on their homepage that encourages them to watch the next episodes:

Also, to help someone find the next best thing to watch, we’re looking for patterns in how viewers use YouTube. We know that a lot of fans come back to watch every single video from their favorite channels, regardless of whether those videos were uploaded yesterday or last year. For those most loyal fans, we want to make sure that their favorite channels are always up top so they never miss a beat. And for those fans that watch mainly from their subscriptions, we’ll move their other recommendations further down so they can always see their favorite channels first.

This update is another in a series of improvements you’ll see over the coming months to make the home page smarter. We’ll keep you updated along the way, and we hope you enjoy these new improvements as well.

Norberto Guimaraes recently subscribed to bigthink.

Use a Google+ Page Identity on YouTube (Beta)

2013-04-10T13:34:00.001-07:00

If you're a YouTube creator interested in linking your channel with a Google+ page, we'd like to invite you to a beta test that allows you to do so. Once you've linked, you'll be able to:

1. Add multiple managers to your channel, as well as manage multiple channels with a single login.

2. Choose any name for your channel and page (including renaming an existing channel, if you want).

3. Unlock new features such as improved video sharing, live broadcasts via Hangouts, and a YouTube tab on your Google+ page.

To get started:

1. Your channel’s Google account must first have a Google+ profile on the account to start this process. If you don’t have a profile on your channel’s account, go to plus.google.com and create a profile with your name (not your channel’s name).

2. If you have an existing Google+ page to which you’d like to link your channel, add your channel’s Google account as a manager of the corresponding page (instructions). If you don’t have an existing page, you can create a new one in the linking process.

3. On YouTube, go to your advanced account settings, and click "Connect with a Google+ page (beta)." From there you'll see a number of options:

- Link with a new Google+ page

- Link with an existing Google+ page that your channel’s google account owns or manages

- Link with a Google+ profile instead of a page

4. Select a linking option, follow the instructions, and you're done!

A couple things to note:

- Certain mobile apps and third party tools may require a bit more effort to work with YouTube channels linked to Google+ pages. Just make sure you're using the most recent YouTube app on Android and iOS. And if necessary, setup login credentials for these apps.

- You only get 14 days to unlink the two services before the link becomes permanent.

- Linking your channel to a Google+ page is still a beta test, so we'd love to hear your feedback. See this article for help opting in to the beta.

In fact, we've created a Google+ community for beta testers, and we'd love for you to join and let us know what you think!

Dan Quach, YouTube Software Engineer, recently watched Skype Scavenger Hunt March Madness Edition

Introducing your April “On The Rise” nominees

2013-04-10T09:00:00.000-07:00

In our monthly On The Rise program, we identify four partners whose channels are seeing significant growth but haven’t yet reached the 100,000 subscriber mark. Thanks to your help, we’re excited to share four partners who are just shy of that milestone this month. The nominees this April are each invested in a specific craft that helps them stand out on YouTube: friendship bracelets, guitars, skateboards, and cooking.

Here’s where you come in - you actually have the chance to help push these partners even further on YouTube. Review their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.

In past months, featured On The Rise partners like psychosoprano and devinanderica have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until April 17 5pm PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on April 30.

beyondbracelets
Lisa has been making friendship bracelets for the past 15 years and has now expanded into string crafts. Her channel hosts tutorials on making a variety of bracelets out of different materials and is organized by level so you can learn regardless of your experience.

premierguitar
Premier Guitar’s print magazine launched in 2007, and their multimedia content has always been sourced by musicians, for musicians. Guitar enthusiasts at any level of experience will find entertaining and educational videos on this channel, and can continue their relentless pursuit of tone.

sprocker7
Aaron has been skateboarding for almost 20 years himself and shares that passion by teaching others how to skateboard and sharing skateboarding culture and news. His channel is filled with videos that can help beginners as well as awe even the most experienced skaters.

manjulaskitchen
Manjula has been sharing her passion for vegetarian Indian cooking on YouTube since 2006. She includes written recipes with the videos to help beginner cooks, and invites more advanced cooks to add their own twist on her dishes.

If you’re interested in participating or have suggestions for partners you think should be featured, you can nominate a YouTube partner to be considered for the “On The Rise” program. You can also check out some of our Google Hangouts with past featured partners on the Partner Support channel.

Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “MAKEUP PET PEEVES!”

Tailored Strategies Just for You

2013-04-04T10:13:00.000-07:00

The Creator Playbook is a great resource to learn about best practices on YouTube, but wouldn’t you like to get your hands on a Playbook with tailored tips and strategies specific to the type of content you create? After all, each one of you creates something completely unique. As a music creator, maybe you’re wondering how to successfully release an album or song on YouTube. Or, if you’re a sports creator, maybe you’re stumped on how to program your content during the off-season. Don’t worry - we’ve got you covered.

Today, we’re announcing the creation of Playbook Guides - a new set of resources designed for the unique needs of different content creators. Playbook Guides are now available in the following categories: Sports, Music, Education, Media Companies, and Nonprofits.

Don’t forget to use these resources alongside the Creator Playbook, which is still the one-stop shop for site-wide best practices.

Lauren Vilders, Audience Development, recently watched “Hip Hop Shopping Spree | CDZA Opus No. 21.“

PsychoSoprano is your March featured partner on the rise!

2013-03-27T09:00:00.000-07:00

Congratulations to Colleen Ballinger of PsychoSoprano, our featured “On The Rise” partner this March. You can find her videos featured on our YouTube channel today, along with Google+, Facebook, and Twitter.

Hailing from southern California, Colleen has spent several years growing her YouTube audience and is a successful comedienne. She guarantees that you’ll enjoy a lot of laughs on PsychoSoprano, where she uploads vlogs, skits, character sketches, and “a lot of awkwardness” across two weekly shows. You can tune in for random fun videos every Friday; or, if you have a question for Colleen, you can submit it and check out her Tuesday show, ‘Colleen’s Corner,’ where she takes the time to interact and talk with her audience. In addition to PsychoSoprano, Colleen runs the mirandasings08 channel where she hosts her music content - she’s a professional singer who tours and teaches as well.

Here are a few words from Colleen:

Thank you so much for all of your votes... I am so excited to have been chosen! I try my hardest to keep my subscribers entertained with comedic skits, crazy characters, fun vlogs, singing, and a lot of awkwardness twice a week. I love building relationships with my viewers and want them to feel like my friends and not just my audience so no topics are off limits. You never know what you're gonna find on my channel, but I guarantee you'll smile a lot. :) Thanks again for voting for me! It means more than you know!

If you’ve enjoyed this monthly On The Rise blog series, and want to see more rising YouTube partners, check out our Google Hangouts with past featured partners on the YouTube Creators channel.

You can participate and help us surface YouTube talent by nominating a YouTube partner to be considered for the “On The Rise” program. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who produce engaging content on a regular basis. See you next month!

Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Solving three cubes while juggling them.”

We’re simplifying earnings reporting for all partners

2013-03-26T10:39:00.002-07:00

One of the most exciting things about YouTube is all the partners building businesses around doing what they love. We now have thousands of partners who are making video creation a full-time endeavor. And, we’re listening to feedback and working to improve the process of earning money on YouTube.

So, in an effort to ensure we deliver our partners the most accurate and consistent financial performance data for their videos, we are making some changes in how YouTube interacts with AdSense. Starting April 1, 2013, AdSense will no longer calculate and report AdSense for Content Host earnings for YouTube partners. Instead, AdSense earnings from YouTube videos will only be calculated by YouTube and displayed in YouTube Analytics.

What does this mean for you as a YouTube partner?

First, expect no change in how you are paid. The payments tab in AdSense will show your monthly YouTube payments as one total amount as you will continue to be paid via AdSense. Rather, this change means that if you want to view your YouTube financial performance, you should go to YouTube Analytics where you can continue to find a comprehensive view of all your sources of earnings for your YouTube videos. YouTube Analytics has improved the timeliness of earnings reporting to within 24 hours after the end of the day, Pacific Time. You can still view page views and clicks and also manage ad blocking in the AdSense interface for your YouTube videos. If you use other AdSense products, their calculation and reports will be unchanged in the AdSense reporting interface.

Have you ever wondered what the difference between AdSense earnings and YouTube earnings was? As a bit of background, many YouTube partners have ad earnings from two sources: auction-sold ads (AdSense earnings) and reserve-sold ads (YouTube earnings). YouTube serves the optimal ads when a viewer watches the video. Previously, AdSense calculated and reported the auction-sold AdSense earnings. YouTube calculated reserve-sold and miscellaneous earnings and reported both AdSense and YouTube earnings. Now, having only the YouTube system calculate all your earnings will simplify and streamline your video reporting.

We take accurate financial calculation and reporting very seriously, and believe this change will reduce reporting confusion and prepare all our partners for new ways to grow their earnings.

Andy Stack, YouTube Product Manager, recently LHFAO while watching “Pepsi MAX & Jeff Gordon Present: Test Drive”

YouTube Next Vlogger 2013

2013-03-21T10:17:00.000-07:00

Vlogging. Anyone with a camera, the initiative and a YouTube account can be a vlogger. But do you have what it takes to be a YouTube Next Vlogger? Today we’re launching an all-new competition to find the next round of vloggers: and this time, we’re looking for vloggers who have personal stories of triumph to share with the world.

Have you ever had to overcome a seemingly insurmountable obstacle? Was there a goal you reached through hard-work and perseverance? Have you incorporated these inspiring tales of accomplishment into your channel? Starting today through April 18, 2013, applications will be open for 16 inspired and inspiring vloggers to tell us about their struggles and victories - whether they’re big or small, we want you to inspire us!

This iteration of YouTube Next Vlogger will provide the 16 winning entrants the opportunity to collaborate on videos with other similarly passionate vloggers. They’ll also take part in three months of intimate educational workshops held on Google+ Hangouts. And to top it off, each vlogger will receive $4,000 worth of video equipment and mentoring from industry experts and content creators on YouTube.

By nature, vloggers are sharers; giving us glimpses into their lives and experiences through the YouTube window. We can’t wait to see the stories you have to share with us.

Posted by Matthew Yeager, YouTube Next Lab Production Coordinator, recently watched Next Vlogger 1.0 alum AmazingPhil.