tag:blogger.com,1999:blog-6518558339513577391Sat, 03 Sep 2011 10:41:04 +0000real estate lead generation marketing onlinemobile marketing internet marketing fkm agency houston advertisingmobileHouston Interactive agencySMS Text messagingweb metricswidget marketingUnlockwidget adoptioninteractive marketing houston Bao Huyhnhow toprivacywal-martwidget distribution rateConversionHouston car selling lead generationbranding websitemeta tagsCannesCHRON.COMonline marketingiphonemobile widgetsretention marketingtwittterMarketingHouston online marketing9500emaillistsPublik Monarchweb analyticsoilemail listsnon-ecommerce websiteonline displayStarbuckstwitter surveyKPIonline retailtarget hispanics onlinedesktop widgetsunder 30Houston Texas advertising agenciesSearch Engine optimizationHOUSTON NEWSonlinecreativeinternet marketingATTEcommercesmall business houston texasdatabase marketingtitle tagCPGMarketing widgetsgolden lionemail marketingcontentHouston online marketing advertisingRIMCRM interactive marketingMobile webtorque fkmKeywordsenvironmentadvertisingtraditional advertisingInteractive jobsgreenFast CompanySEMHouston interactive agenciesHOUSTON REALESTATEportal widgetssurveyinternetover 30Interactive marketing 2010smartphonestorque fkm agency houston texasonline hispanic marketingHouston advertising and marketingadvertising onlinehackHoustongoogle analyticsROIlanding pageretail advertisinginteractive marketingBlackberry boldInteractive directorswidgetstwitter tools followers followinghouston txenergyMobile Benchmarkinghouston texasSEOHouston law firm marketing advertisingstewart severinosocial mediaagency problemsThis Blog is an ongoing series to help anyone interested in internet marketing, mobile marketing, direct marketing and other online marketing topics.http://maddockmedia.blogspot.com/noreply@blogger.com (Stewart Severino)Blogger48125tag:blogger.com,1999:blog-6518558339513577391.post-2621691922951947280Tue, 23 Aug 2011 18:38:00 +00002011-08-23T14:26:59.843-05:00HOUSTON NEWSCHRON.COMHOUSTON REALESTATEhouston txChron.com and its product - UltimateSpringtx.com Exposes Your privacy Online. In an effort to create more content for the greater Houston area readers, The Houston Chronicle and its online property (Chron.com) created another "news" site called UltimateSpringtx.com . This site is so desperate for stories and starved for content that they are aggregating peoples personal social network http://feedproxy.google.com/~r/blogspot/vDSL/~3/L3sggUM5fh0/houston-chronicle-chroncom-exposes-your.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2011/08/houston-chronicle-chroncom-exposes-your.htmltag:blogger.com,1999:blog-6518558339513577391.post-5805583827585981375Mon, 06 Dec 2010 04:17:00 +00002010-12-05T22:22:36.706-06:00Houston online marketing advertisingPublik MonarchHoustonHouston law firm marketing advertisingHouston interactive agenciesLaw firm marketing isn’t that much different than marketing any other kind of service business. Professional marketers who work in various industries see trends across different businesses giving them the edge over those marketers who only focus on one industry. They can easily connect the dots and create out-of-the-box solutions, driving increase in clients and reductions in operating http://feedproxy.google.com/~r/blogspot/vDSL/~3/xifsqKePOB0/consummate-law-firm-marketing-plan.htmlnoreply@blogger.com (Stewart Severino)3http://maddockmedia.blogspot.com/2010/12/consummate-law-firm-marketing-plan.htmltag:blogger.com,1999:blog-6518558339513577391.post-8540317893804638933Thu, 04 Nov 2010 02:48:00 +00002010-11-03T23:13:21.345-05:00Houston advertising and marketingPublik MonarchHoustonHouston car selling lead generationOnline lead generation was supposed to dramatically change the way car shoppers buy and lease cars and also provide dealerships with better tools to target their audience.Present day, dealerships and car buyers know this is far from reality.The lead generation system is supposed to provide dealerships with quality leads.For the car buyer; they are supposed to get what they sought out...a http://feedproxy.google.com/~r/blogspot/vDSL/~3/zbbYawpTb3g/online-lead-generation-fails.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2010/11/online-lead-generation-fails.htmltag:blogger.com,1999:blog-6518558339513577391.post-1399233969577187195Tue, 19 Oct 2010 01:36:00 +00002010-10-18T20:45:14.552-05:00Houston Texas advertising agenciessmall business houston texasPublik MonarchHouston online marketingadvertising onlineIt may be the last thing a marketer wants to hear. After a company spends time and money to promote a product or service via an expensive TV ad campaign, consumers are confused. They don’t understand what product or service the ad is selling. This consumer confusion is on the increase according to a recent Harris Interactive poll.Here’s a general summary of what consumers have to say on the topichttp://feedproxy.google.com/~r/blogspot/vDSL/~3/ZSUaAVBwA_0/consumers-confused-by-tv-commercials.htmlnoreply@blogger.com (Stewart Severino)1http://maddockmedia.blogspot.com/2010/10/consumers-confused-by-tv-commercials.htmltag:blogger.com,1999:blog-6518558339513577391.post-2939442043375808325Wed, 15 Sep 2010 02:23:00 +00002010-09-14T21:25:43.420-05:00Houston Texas advertising agenciesPublik Monarchstewart severinoHouston Interactive agencyHouston online marketingWith so many Customer Relationship Management (CRM) solutions out there, choosing which one that best fits your company can be a daunting task.So where does one begin? Begin by asking yourself these questions:Do I really need a CRM tool?What type of CRM solution best fits my business needs?What are the best solutions available?How do I evaluate CRM solutions?Is this CRM solution affordable and http://feedproxy.google.com/~r/blogspot/vDSL/~3/T5A8lLuk_Eo/crm-for-small-businesses.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2010/09/crm-for-small-businesses.htmltag:blogger.com,1999:blog-6518558339513577391.post-9135289263598989802Wed, 15 Sep 2010 02:19:00 +00002010-09-14T21:22:59.213-05:00Publik Monarchstewart severinoHouston Interactive agencyHouston online marketingIf you are a small business you spend less than $400,000 a year on marketing/advertising services, you should not be trying to use a large, full-service advertising agency. Those agencies cannot afford to service you properly. What does this mean for your business? Your ad dollars will not all go to advertising. Much of it will be consumed by the agencies overhead like account managers and http://feedproxy.google.com/~r/blogspot/vDSL/~3/OgjXKFGz6M8/surviving-big-ad-agency-price-tag.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2010/09/surviving-big-ad-agency-price-tag.htmltag:blogger.com,1999:blog-6518558339513577391.post-2952536609072158436Wed, 15 Sep 2010 02:12:00 +00002010-09-14T21:19:07.484-05:00small business houston texasinteractive marketing houston Bao Huyhnstewart severinoHouston online marketingIf the current trends in the marketplace is any indication, small business owners will plan a number of budget cuts to traditional media formats going into 2011.At the moment half of small businesses, 56.6% of those with fewer than 11 staff members and 48.2% of those with between 11 and 100 staff members, will not use online banner advertising in 2010. The VerticalResponse marketing report also http://feedproxy.google.com/~r/blogspot/vDSL/~3/i4UtGsoO5kU/small-businesses-to-decrease-use-of.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2010/09/small-businesses-to-decrease-use-of.htmltag:blogger.com,1999:blog-6518558339513577391.post-1327931720003527251Sat, 26 Jun 2010 19:01:00 +00002010-06-26T19:46:44.404-05:00CannesHouston Texas advertising agenciesgolden lionFast CompanyAs Cannes film festival sits upon us, I am reminded of the hype and pep talks at agency meetings given by the agency owners on the importance of winning a Golden Lion. At first, you get caught up in the moment but after returning to your desk, the reality of helping your clients achieve their goals comes into play.Often times Account Directors or leaders with the clients best interests at heart http://feedproxy.google.com/~r/blogspot/vDSL/~3/cnz206kiPC8/ad-agencies-looking-out-for-your.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2010/06/ad-agencies-looking-out-for-your.htmltag:blogger.com,1999:blog-6518558339513577391.post-6981027852313938679Fri, 18 Jun 2010 03:29:00 +00002010-06-17T22:29:10.403-05:00As I skim through my daily feeds, Twitter filters, gmail alerts and other aggregated data sources I become overwhelmingly frustrated at the amount of chatter I see from the marketing leaders in our industry. This includes agency owners and executive level management. So much buzz around providing clients with integrated marketing campaigns or "360 degree" campaigns, as they call it. The buzz is http://feedproxy.google.com/~r/blogspot/vDSL/~3/Yg89NFO1hLk/integrated-marketing-all-talk.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2010/06/integrated-marketing-all-talk.htmltag:blogger.com,1999:blog-6518558339513577391.post-7384272784410303433Sat, 13 Feb 2010 17:16:00 +00002010-02-13T12:01:48.172-06:00Interactive jobsInteractive directorsinteractive marketingtraditional advertisinghouston txAs I sift through job postings and aggregate all the requirements listed by companies it becomes apparent that many companies need help in identifying what it is they need from an Interactive leader. Yes, you see the common required skill sets regarding online media, strategic planning, etc but what I find lacking is the vision for finding a leader who is truly business minded and integrated in http://feedproxy.google.com/~r/blogspot/vDSL/~3/vtwD1HLNAKM/interactive-talent-integrated-marketing.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2010/02/interactive-talent-integrated-marketing.htmltag:blogger.com,1999:blog-6518558339513577391.post-1530478434591405880Mon, 14 Dec 2009 21:51:00 +00002010-02-12T17:53:17.509-06:00online retailCPGwal-martretail advertisingInteresting research done by the Harvard Business review-this would pertain to anyone in the retail sector-agencies with retail clients pay close attention.Aldi – A chain of low-budget retail stores, or more commonly refered to as “hard-discount store”, with sales in 2008 of $73.5 billion, have forced other European retailers to acquire their own hard-discount formats over the past decade in http://feedproxy.google.com/~r/blogspot/vDSL/~3/RD4M8SDd4y0/european-discounters-have-us-retail-in.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2009/12/european-discounters-have-us-retail-in.htmltag:blogger.com,1999:blog-6518558339513577391.post-8122203117241133227Mon, 07 Dec 2009 15:38:00 +00002010-02-12T17:54:09.229-06:00web analyticsInteractive marketing 2010With reduced marketing budgets, agencies will have to learn to do more with less. With all the recent cutback in marketing budgets we have been seeing cuts on specific channels like print and media. We always preach about how important a fully integrated marketing mix is to a brand but if marketers reduce resources, the brand campaign will suffer. Each medium behaves differently and in each http://feedproxy.google.com/~r/blogspot/vDSL/~3/XJlP6vkXDZg/digital-marketing-on-cheap-2010.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2009/12/digital-marketing-on-cheap-2010.htmltag:blogger.com,1999:blog-6518558339513577391.post-7235115151105929503Wed, 08 Jul 2009 03:35:00 +00002010-02-12T17:56:47.379-06:00twitter surveysocial mediainteractive marketingIt's funny that the 'experts' in our industry talk a big game when it comes to Social Media but so few actually live it for themselves. If you are a client, take a look at the roster in your digital agency. Google their names or simply look them up on Twitter or FriendFeed, or any other social platform. I bet over 95% of your results come up with very little to no usage in those accounts. Yes, wehttp://feedproxy.google.com/~r/blogspot/vDSL/~3/q37Ij4Y4Zok/interactive-agencies-dont-get-twitter.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2009/07/interactive-agencies-dont-get-twitter.htmltag:blogger.com,1999:blog-6518558339513577391.post-8216133485755393581Fri, 26 Jun 2009 14:49:00 +00002010-02-12T17:57:07.891-06:00stewart severinoonline hispanic marketinginternet marketingtarget hispanics onlineThe data:52% of the U.S. Hispanic populations are online. That’s 23 million Hispanics. By 2012, more than 29 million or 58.6% will be online, increasing the penetration.Don't assume: Marketers, don’t assume that mass-market, English-language campaigns are reaching this audience effectively, just because 65% of Hispanics are bilingual. As this market increases in size, it also becomes more http://feedproxy.google.com/~r/blogspot/vDSL/~3/rzqW5UT1tdc/hispanic-spending-in-trillions-by-2012.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2009/06/hispanic-spending-in-trillions-by-2012.htmltag:blogger.com,1999:blog-6518558339513577391.post-1833382184907727837Fri, 22 May 2009 15:01:00 +00002010-02-12T17:57:29.660-06:00houston texasROIonline displaycreativeConversionEcommerceSEMNot being a big fan of online display ads because of their intrusive nature affecting my web experience, I do see them as a useful tactic if used properly.The use of widgets embedded in display ads can be a powerful tool when used for Ecommerce.What better way to be in the right place at the right time with a "billboard" that actually gives the user the ability to act on a piece of creative. I'm http://feedproxy.google.com/~r/blogspot/vDSL/~3/dQ6xWXR1lZ0/display-ads-still-have-place-in-online.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2009/05/display-ads-still-have-place-in-online.htmltag:blogger.com,1999:blog-6518558339513577391.post-2491240697407267623Mon, 06 Apr 2009 16:47:00 +00002010-02-12T17:57:41.330-06:00twitter tools followers followingI have found managing my Followers on Twitter to be a bit cumbersome.Below are five tools that may make your day a bit easier to manage if you are trying to get work done and be an active member of Twitter.1. Mass Unfollow those who are not following you back with HuitterTwitter etiquette suggest that you follow someone back if they follow you. I use this tool whenever my ratio of Followers vs. http://feedproxy.google.com/~r/blogspot/vDSL/~3/gOqNqg-prJk/5-twitter-tools-for-managing-your.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2009/04/5-twitter-tools-for-managing-your.htmltag:blogger.com,1999:blog-6518558339513577391.post-2354984965488392201Fri, 20 Feb 2009 15:13:00 +00002010-02-12T17:58:09.725-06:00branding websitenon-ecommerce websiteinteractive marketinggoogle analyticsweb metricsKPIIt has been difficult providing metrics on a non-ecommerce site because, aside from Goals you need industry benchmarks to compare to. Unfortunately, there isnt much out there so you would have to improvise with what you have. Google Analytics makes this very easy and you can provide your client or yourself some real context and understanding behind these metrics.To put things into perspective, http://feedproxy.google.com/~r/blogspot/vDSL/~3/JkVyH3XxrE4/non-ecommerce-sites.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2009/02/non-ecommerce-sites.htmltag:blogger.com,1999:blog-6518558339513577391.post-7029327768620465709Mon, 26 Jan 2009 18:53:00 +00002010-02-12T17:58:34.160-06:00emaillistsdatabase marketingCRM interactive marketingretention marketingYour 2009 Retention Checklist: Seven Factors to ConsiderRetention marketing involves relationship building over time and both parties must participate for it to endure. As online marketing continues to evolve, ensure that your retention activities cover the full array of tactics and are integrated with your other marketing plans. 2009 checklist. Communication. Just as relationships require http://feedproxy.google.com/~r/blogspot/vDSL/~3/wRSrhAAdXnU/retention-marketing.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2009/01/retention-marketing.htmltag:blogger.com,1999:blog-6518558339513577391.post-3764527426311402015Sun, 25 Jan 2009 20:15:00 +00002010-02-12T17:58:48.256-06:009500RIMUnlockmobileBlackberry boldATThackOkay, after a bit of searching, those of you that want a Blackberry Bold AND dont want to leave AT&T, here is a solution.You must purchase the Bold 9500 since it has GSM.How to unlock your Storm Storm Unlock instructions You must have a SIM card in your phone to complete these steps (can be active or inactive)Go to settings menu => and then Options.Select Advanced options => and then Sim cardTypehttp://feedproxy.google.com/~r/blogspot/vDSL/~3/yG_WM6bHcQw/unlock-blackberry-bold-for-att.htmlnoreply@blogger.com (Stewart Severino)2http://maddockmedia.blogspot.com/2009/01/unlock-blackberry-bold-for-att.htmltag:blogger.com,1999:blog-6518558339513577391.post-4600319854170971366Sat, 24 Jan 2009 19:49:00 +00002009-01-24T13:50:28.915-06:00under 30over 30THE SPOILED UNDER-30 CROWD!!! If you are 30 or older you will think this is hilarious!!!! When I was a kid, adults used to bore me to tearswith their tedious diatribes about how hard things were. When they were growing up; what with walking Twenty-five miles to school every morning Uphill... barefoot... BOTH ways Yadda, yadda, yaddaAnd I remember promising myself that when I grew up,there was no http://feedproxy.google.com/~r/blogspot/vDSL/~3/tbn-CotlWtM/spoiled-under-30-crowd.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2009/01/spoiled-under-30-crowd.htmltag:blogger.com,1999:blog-6518558339513577391.post-7872873333466855690Fri, 16 Jan 2009 22:43:00 +00002009-01-16T17:00:27.972-06:00twitter surveysocial medialanding pagesurveytwittterOkay,There is a lot of content out there on Twitter landing pages and having the basics on your page (picture, blog link, bio, etc). I want to take this a step further and add some integration for social media, ultimately providing an industry market research tool.The idea?Using Twitters' What are you doing? and adding social media components for those who do not have a blog or a website to link http://feedproxy.google.com/~r/blogspot/vDSL/~3/awE7AstnQtQ/twitter-landing-page-plus-more.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2009/01/twitter-landing-page-plus-more.htmltag:blogger.com,1999:blog-6518558339513577391.post-1593253967916207229Tue, 13 Jan 2009 19:39:00 +00002009-01-13T13:39:28.318-06:00 http://feedproxy.google.com/~r/blogspot/vDSL/~3/OSU0_Wg6pt4/think-green-widget_13.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2009/01/think-green-widget_13.htmltag:blogger.com,1999:blog-6518558339513577391.post-1538026675394852841Mon, 05 Jan 2009 16:36:00 +00002009-01-05T10:56:25.164-06:00onlineprivacyA checklist of 10 items you should have for your business regarding privacy:1) Align privacy with strategy2) Look beyond rules to values - embed your privacy in your corporate culture. Develop values from the bottom up.3)Anticipate issues - make it someones job to scan for other practices that may raise privacy concerns.4)Create accountability - Assign someone in your organization the role of http://feedproxy.google.com/~r/blogspot/vDSL/~3/6sW2RBxwVgE/privacy-checklist-for-business.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2009/01/privacy-checklist-for-business.htmltag:blogger.com,1999:blog-6518558339513577391.post-404984640364280628Sat, 25 Oct 2008 18:34:00 +00002008-10-25T14:03:47.094-05:00Marketingstewart severinohow toagency problemsI'm sure if you work in interactive for a full service agency you can relate to the frustratoins that occur when a traditional media person or a traditional account person goes ahead and put a budget/estimate and/or timeline to a project that is dealing with online components.I understand that there are urgent requests that come in from clients but that does not give the traditional person the http://feedproxy.google.com/~r/blogspot/vDSL/~3/BX4_MHFp87o/digital-posers.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2008/10/digital-posers.htmltag:blogger.com,1999:blog-6518558339513577391.post-852491424031017683Thu, 25 Sep 2008 17:16:00 +00002008-10-25T13:58:20.217-05:00stewart severinowidget adoptionwidget marketingwidget distribution rateSo you are writing a propsal on widget development for a client and you need to know how you are going to market the thing. You probably also need some numbers of adoption rates and which demographics are the early adopters of widgets.Forrester to the rescue! Here are some more helpful insights I have used in my experience:It’s clear that these widget early adopters represent a small but http://feedproxy.google.com/~r/blogspot/vDSL/~3/ELtqbhKtsiA/widget-marketing-and-distribution.htmlnoreply@blogger.com (Stewart Severino)0http://maddockmedia.blogspot.com/2008/09/widget-marketing-and-distribution.html