tag:blogger.com,1999:blog-6518558339513577391Sat, 17 Oct 2026 23:54:33 +0000stewart severinoMarketingPublik Monarchhouston texasinternet marketingmobile marketing internet marketing fkm agency houston advertisingreal estate lead generation marketing onlineHouston online marketingSearch Engine optimizationadvertisingHouston Texas advertising agenciesKeywordsemail listsemail marketinginteractive marketingmobilesmall business houston texastorque fkm agency houston texasCRM interactive marketingHoustonHouston Interactive agencySEOcontentenergyenvironmentgreenhouston txiphoneonline marketingsocial mediatwitter surveyweb analyticsweb metrics9500ATTBlackberry boldCPGCannesConversionEcommerceFast CompanyHouston advertising and marketingHouston car selling lead generationHouston interactive agenciesHouston law firm marketing advertisingHouston online marketing advertisingInteractive directorsInteractive jobsInteractive marketing 2010KPIMarketing widgetsMobile BenchmarkingMobile webRIMROISEMSMS Text messagingStarbucksUnlockadvertising onlineagency problemsbranding websitecreativedatabase marketingdesktop widgetsemaillistsgolden liongoogle analyticshackhow tointeractive marketing houston Bao Huyhninternetlanding pagemeta tagsmobile widgetsnon-ecommerce websiteoilonlineonline displayonline hispanic marketingonline retailover 30portal widgetsprivacyretail advertisingretention marketingsmartphonessurveytarget hispanics onlinetitle tagtorque fkmtraditional advertisingtwitter tools followers followingtwittterunder 30wal-martwidget adoptionwidget distribution ratewidget marketingwidgetsThis Blog is an ongoing series to help anyone interested in internet marketing, mobile marketing, direct marketing and other online marketing topics.http://maddockmedia.blogspot.com/noreply@blogger.com (Unknown)Blogger49125tag:blogger.com,1999:blog-6518558339513577391.post-308922682663181719Wed, 11 Sep 2013 19:04:00 +00002013-09-11T14:04:59.647-05:00 As children entertain themselves on their parents' phones and tablets (and eventually their own), they quickly begin to realize game and content limitations when switching between devices. As intuitively as picking ones nose, children are tuned into the effect platform owners have on their entertainment. They, just like us adults, are let down when they cannot access the same content across http://maddockmedia.blogspot.com/2013/09/my-4-year-old-understands-content.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-6518558339513577391.post-7147520067079360365Fri, 14 Dec 2012 17:36:00 +00002014-09-08T09:15:38.452-05:00 Where has the promise of Social Media taken us so far? Over indulgence? Ruined relationships? Negative company reviews? Over inflated company reviews? The list goes on but what real impact has social media made on users and consumers the like? Have companies used the true potential social media can promise? Let's first look at what social media represents in the digital http://maddockmedia.blogspot.com/2012/12/social-media-bubble-burst-already.htmlnoreply@blogger.com (Unknown)2tag:blogger.com,1999:blog-6518558339513577391.post-5805583827585981375Mon, 06 Dec 2010 04:17:00 +00002010-12-05T22:22:36.706-06:00HoustonHouston interactive agenciesHouston law firm marketing advertisingHouston online marketing advertisingPublik MonarchLaw firm marketing isn’t that much different than marketing any other kind of service business. Professional marketers who work in various industries see trends across different businesses giving them the edge over those marketers who only focus on one industry. They can easily connect the dots and create out-of-the-box solutions, driving increase in clients and reductions in operating http://maddockmedia.blogspot.com/2010/12/consummate-law-firm-marketing-plan.htmlnoreply@blogger.com (Unknown)3tag:blogger.com,1999:blog-6518558339513577391.post-8540317893804638933Thu, 04 Nov 2010 02:48:00 +00002010-11-03T23:13:21.345-05:00HoustonHouston advertising and marketingHouston car selling lead generationPublik MonarchOnline lead generation was supposed to dramatically change the way car shoppers buy and lease cars and also provide dealerships with better tools to target their audience.Present day, dealerships and car buyers know this is far from reality.The lead generation system is supposed to provide dealerships with quality leads.For the car buyer; they are supposed to get what they sought out...a http://maddockmedia.blogspot.com/2010/11/online-lead-generation-fails.htmlnoreply@blogger.com (Unknown)2tag:blogger.com,1999:blog-6518558339513577391.post-1399233969577187195Tue, 19 Oct 2010 01:36:00 +00002010-10-18T20:45:14.552-05:00advertising onlineHouston online marketingHouston Texas advertising agenciesPublik Monarchsmall business houston texasIt may be the last thing a marketer wants to hear. After a company spends time and money to promote a product or service via an expensive TV ad campaign, consumers are confused. They don’t understand what product or service the ad is selling. This consumer confusion is on the increase according to a recent Harris Interactive poll.Here’s a general summary of what consumers have to say on the topichttp://maddockmedia.blogspot.com/2010/10/consumers-confused-by-tv-commercials.htmlnoreply@blogger.com (Unknown)1tag:blogger.com,1999:blog-6518558339513577391.post-2939442043375808325Wed, 15 Sep 2010 02:23:00 +00002010-09-14T21:25:43.420-05:00Houston Interactive agencyHouston online marketingHouston Texas advertising agenciesPublik Monarchstewart severinoWith so many Customer Relationship Management (CRM) solutions out there, choosing which one that best fits your company can be a daunting task.So where does one begin? Begin by asking yourself these questions:Do I really need a CRM tool?What type of CRM solution best fits my business needs?What are the best solutions available?How do I evaluate CRM solutions?Is this CRM solution affordable and http://maddockmedia.blogspot.com/2010/09/crm-for-small-businesses.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-6518558339513577391.post-9135289263598989802Wed, 15 Sep 2010 02:19:00 +00002010-09-14T21:22:59.213-05:00Houston Interactive agencyHouston online marketingPublik Monarchstewart severinoIf you are a small business you spend less than $400,000 a year on marketing/advertising services, you should not be trying to use a large, full-service advertising agency. Those agencies cannot afford to service you properly. What does this mean for your business? Your ad dollars will not all go to advertising. Much of it will be consumed by the agencies overhead like account managers and http://maddockmedia.blogspot.com/2010/09/surviving-big-ad-agency-price-tag.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-6518558339513577391.post-2952536609072158436Wed, 15 Sep 2010 02:12:00 +00002010-09-14T21:19:07.484-05:00Houston online marketinginteractive marketing houston Bao Huyhnsmall business houston texasstewart severinoIf the current trends in the marketplace is any indication, small business owners will plan a number of budget cuts to traditional media formats going into 2011.At the moment half of small businesses, 56.6% of those with fewer than 11 staff members and 48.2% of those with between 11 and 100 staff members, will not use online banner advertising in 2010. The VerticalResponse marketing report also http://maddockmedia.blogspot.com/2010/09/small-businesses-to-decrease-use-of.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-6518558339513577391.post-1327931720003527251Sat, 26 Jun 2010 19:01:00 +00002010-06-26T19:46:44.404-05:00CannesFast Companygolden lionHouston Texas advertising agenciesAs Cannes film festival sits upon us, I am reminded of the hype and pep talks at agency meetings given by the agency owners on the importance of winning a Golden Lion. At first, you get caught up in the moment but after returning to your desk, the reality of helping your clients achieve their goals comes into play.Often times Account Directors or leaders with the clients best interests at heart http://maddockmedia.blogspot.com/2010/06/ad-agencies-looking-out-for-your.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-6518558339513577391.post-6981027852313938679Fri, 18 Jun 2010 03:29:00 +00002010-06-17T22:29:10.403-05:00As I skim through my daily feeds, Twitter filters, gmail alerts and other aggregated data sources I become overwhelmingly frustrated at the amount of chatter I see from the marketing leaders in our industry. This includes agency owners and executive level management. So much buzz around providing clients with integrated marketing campaigns or "360 degree" campaigns, as they call it. The buzz is http://maddockmedia.blogspot.com/2010/06/integrated-marketing-all-talk.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-6518558339513577391.post-7384272784410303433Sat, 13 Feb 2010 17:16:00 +00002010-02-13T12:01:48.172-06:00houston txInteractive directorsInteractive jobsinteractive marketingtraditional advertisingAs I sift through job postings and aggregate all the requirements listed by companies it becomes apparent that many companies need help in identifying what it is they need from an Interactive leader. Yes, you see the common required skill sets regarding online media, strategic planning, etc but what I find lacking is the vision for finding a leader who is truly business minded and integrated in http://maddockmedia.blogspot.com/2010/02/interactive-talent-integrated-marketing.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-6518558339513577391.post-1530478434591405880Mon, 14 Dec 2009 21:51:00 +00002010-02-12T17:53:17.509-06:00CPGonline retailretail advertisingwal-martInteresting research done by the Harvard Business review-this would pertain to anyone in the retail sector-agencies with retail clients pay close attention.Aldi – A chain of low-budget retail stores, or more commonly refered to as “hard-discount store”, with sales in 2008 of $73.5 billion, have forced other European retailers to acquire their own hard-discount formats over the past decade in http://maddockmedia.blogspot.com/2009/12/european-discounters-have-us-retail-in.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-6518558339513577391.post-8122203117241133227Mon, 07 Dec 2009 15:38:00 +00002010-02-12T17:54:09.229-06:00Interactive marketing 2010web analyticsWith reduced marketing budgets, agencies will have to learn to do more with less. With all the recent cutback in marketing budgets we have been seeing cuts on specific channels like print and media. We always preach about how important a fully integrated marketing mix is to a brand but if marketers reduce resources, the brand campaign will suffer. Each medium behaves differently and in each http://maddockmedia.blogspot.com/2009/12/digital-marketing-on-cheap-2010.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-6518558339513577391.post-7235115151105929503Wed, 08 Jul 2009 03:35:00 +00002010-02-12T17:56:47.379-06:00interactive marketingsocial mediatwitter surveyIt's funny that the 'experts' in our industry talk a big game when it comes to Social Media but so few actually live it for themselves. If you are a client, take a look at the roster in your digital agency. Google their names or simply look them up on Twitter or FriendFeed, or any other social platform. I bet over 95% of your results come up with very little to no usage in those accounts. Yes, wehttp://maddockmedia.blogspot.com/2009/07/interactive-agencies-dont-get-twitter.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-6518558339513577391.post-8216133485755393581Fri, 26 Jun 2009 14:49:00 +00002010-02-12T17:57:07.891-06:00internet marketingonline hispanic marketingstewart severinotarget hispanics onlineThe data:52% of the U.S. Hispanic populations are online. That’s 23 million Hispanics. By 2012, more than 29 million or 58.6% will be online, increasing the penetration.Don't assume: Marketers, don’t assume that mass-market, English-language campaigns are reaching this audience effectively, just because 65% of Hispanics are bilingual. As this market increases in size, it also becomes more http://maddockmedia.blogspot.com/2009/06/hispanic-spending-in-trillions-by-2012.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-6518558339513577391.post-1833382184907727837Fri, 22 May 2009 15:01:00 +00002010-02-12T17:57:29.660-06:00ConversioncreativeEcommercehouston texasonline displayROISEMNot being a big fan of online display ads because of their intrusive nature affecting my web experience, I do see them as a useful tactic if used properly.The use of widgets embedded in display ads can be a powerful tool when used for Ecommerce.What better way to be in the right place at the right time with a "billboard" that actually gives the user the ability to act on a piece of creative. I'm http://maddockmedia.blogspot.com/2009/05/display-ads-still-have-place-in-online.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-6518558339513577391.post-2491240697407267623Mon, 06 Apr 2009 16:47:00 +00002010-02-12T17:57:41.330-06:00twitter tools followers followingI have found managing my Followers on Twitter to be a bit cumbersome.Below are five tools that may make your day a bit easier to manage if you are trying to get work done and be an active member of Twitter.1. Mass Unfollow those who are not following you back with HuitterTwitter etiquette suggest that you follow someone back if they follow you. I use this tool whenever my ratio of Followers vs. http://maddockmedia.blogspot.com/2009/04/5-twitter-tools-for-managing-your.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-6518558339513577391.post-2354984965488392201Fri, 20 Feb 2009 15:13:00 +00002010-02-12T17:58:09.725-06:00branding websitegoogle analyticsinteractive marketingKPInon-ecommerce websiteweb metricsIt has been difficult providing metrics on a non-ecommerce site because, aside from Goals you need industry benchmarks to compare to. Unfortunately, there isnt much out there so you would have to improvise with what you have. Google Analytics makes this very easy and you can provide your client or yourself some real context and understanding behind these metrics.To put things into perspective, http://maddockmedia.blogspot.com/2009/02/non-ecommerce-sites.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-6518558339513577391.post-7029327768620465709Mon, 26 Jan 2009 18:53:00 +00002010-02-12T17:58:34.160-06:00CRM interactive marketingdatabase marketingemaillistsretention marketingYour 2009 Retention Checklist: Seven Factors to ConsiderRetention marketing involves relationship building over time and both parties must participate for it to endure. As online marketing continues to evolve, ensure that your retention activities cover the full array of tactics and are integrated with your other marketing plans. 2009 checklist. Communication. Just as relationships require http://maddockmedia.blogspot.com/2009/01/retention-marketing.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-6518558339513577391.post-3764527426311402015Sun, 25 Jan 2009 20:15:00 +00002010-02-12T17:58:48.256-06:009500ATTBlackberry boldhackmobileRIMUnlockOkay, after a bit of searching, those of you that want a Blackberry Bold AND dont want to leave AT&T, here is a solution.You must purchase the Bold 9500 since it has GSM.How to unlock your Storm Storm Unlock instructions You must have a SIM card in your phone to complete these steps (can be active or inactive)Go to settings menu => and then Options.Select Advanced options => and then Sim http://maddockmedia.blogspot.com/2009/01/unlock-blackberry-bold-for-att.htmlnoreply@blogger.com (Unknown)1tag:blogger.com,1999:blog-6518558339513577391.post-4600319854170971366Sat, 24 Jan 2009 19:49:00 +00002009-01-24T13:50:28.915-06:00over 30under 30THE SPOILED UNDER-30 CROWD!!! If you are 30 or older you will think this is hilarious!!!! When I was a kid, adults used to bore me to tearswith their tedious diatribes about how hard things were. When they were growing up; what with walking Twenty-five miles to school every morning Uphill... barefoot... BOTH ways Yadda, yadda, yaddaAnd I remember promising myself that when I grew up,there was no http://maddockmedia.blogspot.com/2009/01/spoiled-under-30-crowd.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-6518558339513577391.post-7872873333466855690Fri, 16 Jan 2009 22:43:00 +00002009-01-16T17:00:27.972-06:00landing pagesocial mediasurveytwitter surveytwittterOkay,There is a lot of content out there on Twitter landing pages and having the basics on your page (picture, blog link, bio, etc). I want to take this a step further and add some integration for social media, ultimately providing an industry market research tool.The idea?Using Twitters' What are you doing? and adding social media components for those who do not have a blog or a website to link http://maddockmedia.blogspot.com/2009/01/twitter-landing-page-plus-more.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-6518558339513577391.post-1593253967916207229Tue, 13 Jan 2009 19:39:00 +00002009-01-13T13:39:28.318-06:00 http://maddockmedia.blogspot.com/2009/01/think-green-widget_13.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-6518558339513577391.post-1538026675394852841Mon, 05 Jan 2009 16:36:00 +00002009-01-05T10:56:25.164-06:00onlineprivacyA checklist of 10 items you should have for your business regarding privacy:1) Align privacy with strategy2) Look beyond rules to values - embed your privacy in your corporate culture. Develop values from the bottom up.3)Anticipate issues - make it someones job to scan for other practices that may raise privacy concerns.4)Create accountability - Assign someone in your organization the role of http://maddockmedia.blogspot.com/2009/01/privacy-checklist-for-business.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-6518558339513577391.post-404984640364280628Sat, 25 Oct 2008 18:34:00 +00002008-10-25T14:03:47.094-05:00agency problemshow toMarketingstewart severinoI'm sure if you work in interactive for a full service agency you can relate to the frustratoins that occur when a traditional media person or a traditional account person goes ahead and put a budget/estimate and/or timeline to a project that is dealing with online components.I understand that there are urgent requests that come in from clients but that does not give the traditional person the http://maddockmedia.blogspot.com/2008/10/digital-posers.htmlnoreply@blogger.com (Unknown)0