I/DO/PROMOZ

Farewell Angelo

2013-05-16T11:24:00.001-07:00

KFSN in Fresno is saying goodbye to their beloved weatherman. Here are a few spots highlighting his departure.

Farewell Angelo | Real from ABC30 Creative on Vimeo.

Farewell Angelo | Stories from ABC30 Creative on Vimeo.

Farewell Angelo | Professionalism from ABC30 Creative on Vimeo.

Farewell Angelo | Community from ABC30 Creative on Vimeo.

Farewell Angelo from ABC30 Creative on Vimeo.

Boston Strong

2013-05-08T13:46:00.000-07:00

How can a television station respond after tragedy?

Following the Boston bombings - my colleagues in Boston had to go to work the next day and ask themselves that question. Some had ran in the race -- and this was very emotional for them.

WBZ put together the following spots that highlighted their connection to the community -- and gave viewers a glimmer of hope at a time their community was heartbroken.

Google: Here's to the Moms

2013-05-06T19:52:00.002-07:00

This brand is really connecting with their customers... showing how their product enhances and interacts with their customers.

Love it.

Portland Promos

2013-05-04T02:51:00.001-07:00

Here are three spots from stations in Portland:

Are We LinkedIn?

2013-04-29T21:32:00.001-07:00

One of the best parts of doing this blog is connecting with producers, managers, editors, artists.

I'm often looking for something to blog so feel free to email me at donsjr@hotmail.com

And if you'd like -- connect with me on LinkedIn.

http://www.linkedin.com/pub/don-smith/5/a0b/285

Geo-Targeting Spots

2013-04-25T22:31:00.000-07:00

Smart idea from St. Louis -- KMOV created these spots specific to certain regions.

They're airing via the cable company - which can target spots to specific neighborhoods.

Great idea. I'd be curious what other great cable ideas people have out there. Care to share?

11Alive Together

2013-04-25T18:35:00.000-07:00

11Alive in Atlanta has just launched this new spot featuring Andrew Young - the former Mayor of Atlanta, who was a leader in civil rights. He was a very close friend of Dr. Martin Luther King Jr. and was with him at the time of his death.

The producer told me: "The focus with this relaunch campaign is to identify with the core of audience of Atlanta. Rather than show our anchors; or talk about ourselves, we wanted to acknowledge the people of Atlanta are what matter most, and it is their stories of hope that make Atlanta what it is."

11Alive Together: Andrew Young from J.R. VanWassenhove on Vimeo.

Up and Ready

2013-04-25T09:17:00.002-07:00

From WKYC:

Documentary-style Weather Promos

2013-04-18T09:08:00.000-07:00

Severe Weather 2013 from Jeramy Pappas on Vimeo.

14 First Alert: Together

2013-04-10T09:48:00.001-07:00

From WFIE in Indiana - an emotional sell to severe weather:

14 First Alert: Together from 14Production on Vimeo.

Ron and the Wife

2013-04-07T20:33:00.000-07:00

More from WFAA:

News 8 Daybreak - "Wife" :30 from Monicayh on Vimeo.

and my favorite:

News 8 Daybreak - "Wife and Ron" :15 from Monicayh on Vimeo.

Weather Porn?

2013-04-04T11:10:00.000-07:00

Watch this spot that features a woman listening to a weather forecast.

Now maybe I'm nuts - but she seems "REALLY" into what she's hearing... if you get what I'm saying.

This brings new meaning to "Weather HOTline"

Rollin' with Drolen

2013-03-29T06:24:00.001-07:00

A fun spot out of Dallas. Their traffic reporter is named Whitney Drolen -- so the folks at KTVT teamed up with Stephen Arnold Music to create this catchy tune.

To be honest, I'd watch this woman read a phone book.

Phonin' with Drolen. I like the sound of that.
(c) IDOPROMOZ, INC

Great job David and the team -- this will definitely help viewers remember her quickly. Very memorable.

The Slap!

2013-03-28T06:49:00.000-07:00

Saw this promo from Tampa on FTVLive(now free!) Apparently - the promo dept is trying to decide if they should run it or not. My take? Run it! It gives their investigative reporter a spark of personality that no one else has. Its memorable in the often forgettable world of local tv news.

Court Block

2013-03-25T18:16:00.002-07:00

Here is Sacramento, we've started using the cast of our popular "Good Day Sacramento" show - to promote the rest of the day's lineup. We had fun with a few Judge Judy clips here.

Watching This... Could Kill You

2013-03-25T12:29:00.000-07:00

WFAA "Kind Words"

2013-03-24T18:09:00.002-07:00

Here is the version of this spot that actually aired. This one has a funnier end.

News 8 Daybreak - "Kind Words" from Monicayh on Vimeo.

Dallas Does Things BIG

2013-03-19T12:55:00.002-07:00

UPDATE: I jumped the gun posting the spot yesterday. Here is the final version, in which they fixed the "Everynight" issue. From our friends in Dallas -- who always come up with cool visuals -- this spot is big... over the top... and unlike anything you've seen before in a local news promo.

How Do You Say Eyewitness News?

2013-03-16T05:45:00.000-07:00

Fun spot from New York's WABC:

WFAA "Count On Ron"

2013-03-15T15:04:00.000-07:00

More humorous spots from WFAA for their morning man Ron Corning. Some of these venture into some uncharted territory for news promos... I'm curious how they play to the audience.

WFAA The Talk from ryan beals on Vimeo.

WFAA Kind Words from ryan beals on Vimeo.

WFAA Dairy 15 from ryan beals on Vimeo.

News 8 Daybreak - "Babysitter" from Monicayh on Vimeo.

KYOU

2013-03-13T20:12:00.000-07:00

Is your newscast starting to look more like this?

This is pretty funny...

Why Is Morning News Mostly the Same?

2013-03-10T19:10:00.000-07:00

A couple of spots from Philly that look to separate themselves from boring morning news:

Eye Opener Image "Peter Cheeseman" 2x:20 from chris schaefer on Vimeo.

Ellen is On the Move

2013-03-06T17:28:00.001-08:00

From KING 5 in Seattle - I'm not sure who shot the footage of Ellen -- but it makes for a fun spot!

TVNEWSCHECK

2013-03-04T19:52:00.001-08:00

From our friend Paul Greeley:

Every Monday on TVNEWSCHECK.COM, I’ll be writing a weekly column called, Market Share. The column will focus on local TV news marketing and I’m hoping it’ll be a must read for those involved in local TV news and its marketing.

Check out this week’s article here:

Viewers testify to WFTV’s News Prowess

http://www.tvnewscheck.com/article/65874/viewers-testify-to-wftvs-news-prowess

Each week, Market Share will focus on the challenges and successes local TV stations experience in their markets. You’ll see links to marketing examples from stations around the country representing markets large and small.

You’ll hear from local TV station executives and writer/producers about the competitive situation they face in their market and how the creative they made is designed to influence viewers, change their perspective.

The articles will be honest and positive, with thoughtful analysis and insight.

I encourage you to use the comment section to add your thoughts about the work profiled or to suggest ideas for future articles.

If there’s something you’d like to share that’s going on at your station or in your market, I’d like to hear about it. We’re looking for success stories, creative campaigns, new techniques in advertising and marketing campaigns designed to recruit new viewers to your news. Whatever you can and want to share.

If you’ve got any questions, please contact me.

Paul Greeley

817-578-6324

pgreeley98@aol.com

Gimme 5

2013-03-02T13:36:00.000-08:00