ONLINE BUSINESS WAYS

Work at Home Successfully

2015-11-06T01:29:00.000-08:00

So, you've decided to start a home based business. Congratulations! and welcome to the fast-paced world of entrepreneurship. While there is a lot to learn, your effort will be worth it. The thrill of growing your business, the freedom and flexibility to set your own hours, and the possibilities of ever-increasing financial rewards are all wonderful reasons to start your home based business.

Now that you've decided to start your business, you might be wondering "How can I get it off to the strongest possible start?" These seven tips will help:

1) Set up a separate working space in your home. It doesn't matter if this is a small bedroom, one part of the garage, or a corner of the living room. The important thing is to have some space that you can designate as your working area. This will give you the space and room you need to craft your dream.

2) Stock your working space with materials. This sounds basic, perhaps, but one underlying element of success is that you have easy access to the tools, materials, and other resources you need. Gathering everything close by also keeps you from wasting time searching for it, so this step can be considered a time management strategy, too.

3) Speaking of time management, your third step is to define the parameters of your business. What days and hours will you work? When will you market? When will you provide services or products to clients? How will you keep all of this straight?

4) Balance action with planning. One of the most common pitfalls to successful entrepreneurship is getting too caught up in action without enough planning. Stated another way, this means that you confuse "being busy" with "working on important projects." The best approach is to plan your next couple of goals and then work backwards to create step by step action plans to reach them. Once you have the plan, then it's time to take the action.

5) Network like crazy. One of the fastest ways to grow any business is to make connections with other people. Be sure to share your passion and enthusiasm with others at every opportunity. Let people know who you are and what you offer. Remember, people can't buy if they don't know you're selling.

6) Present a professional image. If you want to be treated professionally, present a professional image. Set up a separate bank account for your business. Install a separate phone and fax line. Create professional marketing materials. Be courteous and pleasant in all your customer facing interactions. Basically, be someone people want to do business with.

7) Automate your business as much as possible. Granted, you are just one person (right now) and might have a lot of extra time to take care of all the details. This might work for now, but won't work into the future as you get busier and busier. It's best to set up automatic systems and processes right from the start to free up your time to concentrate on the most profitable activities.

These seven tips will get your home business started (and growing) in the right direction.

2015-11-06T01:27:00.000-08:00

Having a home business career has become a real possibility with the dawn of the Internet. This brought about the beginning of a new way of life for many people. Instead of struggling to make ends meet with a low paying job, now you can have a business career at home by operating your own Internet business. This is not a difficult task and the cost of getting everything set up is not at all high. You can stay at home, work when you like and dress how you like with a home business career.

Many people shy away from the idea of a home business career because they feel it means door-to-door selling or managing home parties to sell products. With the advances in technology, you can have your own turnkey Internet business with just the click of your mouse. Getting started with this type of Internet home business does mean you have to do a little research to find out what it is that consumers want to buy.

Online shopping makes it possible for you to have an Internet home business career that you operate from home. With the convenience of the online retailers being open 24 hours a day, 7 days a week, more and more consumers shop for just about everything they need through the Internet. An online pharmacy, for example, is a very profitable type of turnkey Internet business as is selling hard to find products, such as plus size clothing.

The wealth of information available on the Internet about various turnkey businesses and how you can get started right away is overwhelming. You do need to find a home business career in something that you really love, whether it is jewelry, address labels, or hot tubs. Anything and everything is sold on the Internet and setting up your own website is the first step involved in having your own home business career. You can write articles to lead in to each product and link to another company if you wish to become an affiliate and make money this way. Either way, a turnkey Internet business is profitable.

You do have to be patient because success with a turnkey Internet business does not happen overnight. You do have to build up the website in the search engine rankings so that people looking for the product you sell will find it. In addition to setting up your own home business career with an Internet site, you can have Google ads that pay you every time someone clicks through on one of them. Having a home business career is an excellent way to have more leisure time, but you do have to put in time getting it started.

So if you want a home business career an internet home business is a very viable alternative.

Ways To Drive Traffic To Your Website

2015-11-04T04:46:00.000-08:00

Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company's internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site and you want think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that's an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google's Adwords and Yahoo's Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo's advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company's name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

Considering an MLM home based business?

2015-11-03T05:12:00.001-08:00

Considering an MLM home based business?

If so, it could be a very lucrative home based business option for you. But you should also know exactly whether or not what you are getting into is truly an MLM home based business or something else. It may be a scam waiting to pounce on you.

Plus, you need to weigh out the positives and negatives of an MLM home based business before you decide that if it is the right business for you.

Making sure you are actually getting involved in a legitimate MLM home based business is important to save yourself some difficulties later on.

An MLM home based business involves the direct selling of products or services through the recommendations or endorsements of independent representatives.

If you are the representative, you receive a commission on any sales that came from your endorsements.

Understand that most products sold through an MLM home-based business are not necessarily advertised through mainstream media or in stores.

The confusing part of determining if your MLM home based business is genuine can be quite difficult because of there are a number of pyramid schemes out there that are dangerously similar to a legitimate MLM home based business concepts.

Remember, a pyramid scheme is illegal, and getting involved in one can cause you more trouble than you can possibly imagine.

You will need to do your research into the MLM home based business that you are considering so that you are sure that the kind of MLM home based business you are going to run is valid and legal.

Usually if your investment is proportioned to the product or service you are selling, your MLM home based business is valid.

There are a number of advantages to having an MLM home based business.

First of all, you will be working from home where you can virtually set your own hours, which is probably why you are considering an MLM home based business in the first place.

Also, you will not have to manufacture any products, because you are usually selling things that are already made. The MLM home based business will usually come with a pre-determined marketing plan.

Many people suffer through the process of determining the most effective methods for marketing their products, but with an MLM home based business, you are relieved of that stress.

The disadvantage of having your own MLM home based business, though, depends on your personality.

If you have good leadership skills and is a self-starter, then an MLM home based business will pose a little hardship to you.

However, if recruiting and selling gives you hives, then starting and maintaining an MLM home based business may be more of a challenge, since your success depends on your ability to create a downline of recruits.

But then, having your own MLM home based business means that you can live out your dream of being your own boss and having flexibility in your work schedule.

You do not need any prior experience, and you can rely on your personality to recruit and maintain your downline. You only have to hard working and consistent in getting downlines.

Do your research to make sure your MLM home based business is a legal business. This way, you can truly enjoy the freedom and the profits that the MLM home based business offers.

Running A Home Business Tips

2015-10-22T02:26:00.001-07:00

The failure or success of a business often relies on the most fundamental operations-the ones that often get overlooked as a tipping point process in the daily business cycle. Fortunately, one of the leading business sites, offers advice and solutions that help businesses succeed. These 10 easy-to-follow steps will help your home-based business become a success.

1. Plan ahead. Take the time to make plans for every eventuality that may arise. From natural disasters to unexpected financial problems, you will need a plan that you can readily access to get you through a difficult time.

2. Put money aside. Don't begin your business with delusions of overnight success. You'll need funds to tide you over while your business grows. Put some money aside to tide you over until you do start earning revenue.

3. Organize your time. Being a responsible business owner means managing your time wisely. Initially you will need to spend extra time making your vision a reality.

4. Organize your space. You can't run a business effectively if you are wasting time looking for an important receipt under reams of loose paper. Take time to organize your home office and make sure you can function efficiently.

5. Stay focused. Family responsibilities, chores, TV and the warmth of your own bed can all distract you from the task at hand. Remove as many distractions as you can from your home office and stay focused.

6. Figure out tax laws now, before it is too late. Do your research now so you will be prepared come tax time.

7. Advertise. You can't afford to wait for your customers to come to you-you need to go out and get them. Advertising is an investment, and spending money now to market your business effectively can pay big dividends.

8. Get the proper equipment. Office equipment is an extra expense, but you need the hardware to run your business correctly. To compare features and prices

9. Cover your assets. Don't wait for a natural disaster to destroy your entire inventory-now is the time to purchase the insurance you need.

10. Don't get discouraged. Success does not come overnight. It will require dedication, hard work and a lot of extra effort to make it a reality. This is your dream; do all you can to keep it alive.

Home Business Should be for Family

2015-10-22T02:19:00.000-07:00

If you own a home business, does your family participate or do you work alone?

I've heard tales, and for a short while lived them, about how a spouse will eagerly start a home based business of one sort or another and before they can even get their feet wet in the business - - BAM the other spouse starts belittling and generally putting a damper on the once enthusiastic entrepreneur's ambitions.

Luckily for me, my husband saw that I don't just talk about something that I intend to do, I do it - - so he's since changed his tune; especially now that I make as much from my home businesses as I did from my prior job, and we don't pay child care. Ha!

Anyway, it's been over 2 years since all that mess transpired, and I've seen and heard just about every story imaginable on the subject of home business start-ups/failures. I've also learned that most spouses, family members and 'friends' react in such damaging ways out of either fear or ignorance. I suppose some are just plain mean, but well, that's another issue we'll leave for Dr. Phil or Oprah.

For lucky business builders who have encouraging families, the work at home life is good, very good. My 14 year old daughter is my part-time Assistant, and her small salary is tax deductible too, so there's another plus in starting a business.

Creating a better future for the family is probably the most recurring 'Why' that I hear from new business owners. With such a strong reason driving the decision to work from home, then why shouldn't the entire family be involved? It's for them after all.

Find a way that even the littlest member can take part in the family business. Remember too that helping with chores, running errands, baby-sitting for younger sibs, taking turns with dinner etc. are all just as important as being able to do home office work, if not 'more' important in the long run.

If you're currently suffering with a spouse or partner who just doesn't 'get' what you're doing - please don't give up. Keep on building and trying and help them 'get' it through concrete results. Usually, with some home businesses, positive results that a 'non-biz' type can wrap their minds around, does take time. Unfortunately cash talks, however, and they may not take you seriously until you can show them your first check; and with persistence and consistency - - You will.

Do We Really Need A Home Based Business?

2015-10-13T05:23:00.000-07:00

In strategic planning they always tell you that you must always have a contingency plan. This means that you must create different probable scenarios of what could happen during the process of your original plan, and create a plan for each probable scenario.

Of course a plan is made because we need to reach a certain objective. Our objective in this case is to generate an income that would enable us live a kind of life that we aspire to live.

Since we do not have any money to start a business on our own and generate that kind of income we revert to the usual plan which is to find a job and then find our way up the organizational hierarchy of the corporate structure. Let us see what probable scenarios can come up here:

1)    We are very successful and at the top of our game. We are moving up the corporate ladder and our income is nearing our goals and could very soon surpass it.

This is the most dangerous of all scenarios. It is very hard to cross our mind to take a moment and think what if something went wrong and all this success was taken away.

We all know that corporate life is never safe and anything can happen at any time. Even if we succeeded and were able to become at the top level of an organization, one day will come that we will have to retire and stay home. What are we going to do then?

2)    We are working very hard but for some reason we do not seem to be progressing. What usually happens here is that we start looking for another job that would satisfy our needs and our growth expectations and plans.

We always think that the other job is greener and our chances there for development are greater. When we finally make the move, we realize that we have ran away from the previous problems with the old job, just to realize that we are facing a completely new set of problems with this new job.

3)    We feel that our work is not appreciated and there is danger at any time that we might lose the job that is generating an income for us, and we say "an income" because we are still far away from what we aspire to achieve.

The above are not all the life scenarios that exist; as you may have your own established and successful own business which is not home based or online. Still we would say that diversification into Home Based and specifically Online Business is essential. I would only take the factor of the explosion of the internet and the abundant opportunity that exists there and stop the conversation there.

You can think of all the above scenarios either as separate examples or phases of one person's life cycle. So we need a plan "B," a contingency plan for these scenarios. Of course we can complicate things further by creating a different set of solution plans for each scenario, but that means that we will have to run into writing a long report of about 100 pages.

So let us look at the different probable solutions we have at hand:

1)    Investment Options such as stocks and other similar options: This could be a good option for the first scenario, but it is also highly risky. This solution will not cater for the retirement part which involves not having anything to do after you leave work. Still no one can deny that this option could turn out to be extremely rewarding.

2)    Always keep yourself in the market so that you can switch jobs at any time. This tactic has many medium and long term disadvantages. But top of mind disadvantages include:

a.    Not going anywhere in any organization because you are not giving it enough time.

b.    Your chances of finding the next job could gradually diminish as your CV will show the unsteady behavior.

c.    You will not concentrate on the job at hand since you are always looking for the better job.

d.    And many more disadvantages

3)    Have your own business: This option seems very good, but if we are looking at it in terms of investing a lot of money and borrowing from the bank to be able to operate the business, then this stops being a plan "B." This means that you are already changing lanes without even signaling. Although it can be rewarding, but again we have to stress that this is not a contingency plan. This means you are changing your plan.

4)    Home Based Business: Now this option is similar to the previous one but with a twist. Because home based business does not require a large investment and does not require your total attention and devotion for it to succeed, you can for sure call it a plan "B" since you are still working at your job. Advantages of this solution:

a.    Low and in many cases extremely low initial investment

b.    You do not have to work full time

c.    Does not require you full attention

d.    You can work at your own set hours

e.    If anything goes wrong with your original work, then you can shift gears very quickly and you will be able to absorb the shock without any panic.

f.    And many more..

All the above advantages could become disadvantages if you don't take your home business seriously. If you keep postponing things you need to do and making it the least of your priorities then this business will not see the light of day.

A home business is a wonderful thing to have working for you especially when you don't need it. Because then you will be working relaxed and enjoying what you are building for your future. You will not be stressed out and wanting it to succeed in one month.

With a home based business you have to be patient and consistent and eventually you will achieve your dreams.

Business Opportunities for the Home Worker

2015-10-12T09:15:00.000-07:00

Call me a homemaker. Call me a domestic engineer. At the core of it all, I'm a stay-at-home mom. Some say that stay-at-home moms have the hardest job in the world. This may or may not be true, but one thing is: the job doesn't pay (at least in a financial sense). That's why I decided that, once all of my kids were old enough to go to school, I would go from a homemaker to a home worker.

Once I made the decision to become a home based worker, it was time to find the right home based business opportunity. It wasn't as though someone was standing on a street corner with a sign that said, "Money for Moms." And I wasn't going to go around with a sign that said, "Mom Need Money." Instead, I booted up my computer and went online in search of the right home based business.

I was surprised by what I found in the way of business opportunities for a home worker. There seemed to be something for everyone, but I had a hard time figuring out which were legitimate and which were scams. Luckily, I found a website that had done much of the groundwork for me and provided a number of pre-screened opportunities for the home worker. With those resources, I was able to get started.

At first, I started small. I wanted to make my own hours and be there for my kids when they got home from school. So, I decided to start taking online surveys from home. I signed up with a company and began to make between five and seventy-five dollars per survey. Each survey took between five minutes and a half hour to complete, and the money would show up in my PayPal account between two and six weeks after I completed a survey.

Once I dangled my toes in the water, I wanted to add to my income, so I decided to learn how to write Google AdWords ads. Google AdWords are those little text ads that you see on the right side of search results pages and on some websites. I discovered that I had a knack for it, and started to make decent money.

Before long, it dawned on me that in order to ensure I had a steady income stream, I had to diversify my sources of revenue. So, while I continued to take surveys and write AdWords ads, I also launched my own websites so I could do affiliate marketing and sell products. I know this sounds hard - especially for the home worker who doesn't know the first thing about building a website - but it was actually quite easy. I found that, if you hook up with the right companies, they will actually build and host your websites for you. They will even train you and give you marketing tips in order to drive traffic to your websites.

Today, I feel like I have the best of both worlds. As a home worker, I can choose my own hours and be there for my kids, but I can also earn a good income to help support my family.

Working At Home As A Customer Service Agent

2015-10-09T05:52:00.000-07:00

Working At Home As A Customer Service Agent

New York Times specifies that customer service work at home job opportunities have increasing in United States. Customer service jobs also called call center jobs require employing agents in work at home customer service jobs. The main advantage of this type of work is that it provides income to stay-at-home parents and physically challenged people.

Customer service work at jobs ranges from call handling to technical support. If you want to such a job, you would need some basic essentials like a modern computer with internet connection, basic computer knowledge, latest operating system, a phone connection, excellent communication skill to handle varied customers and of course some educational qualification.

How to get a customer service work, home job?

If you want to get a legitimate customer service work at home job that would provide you smart income, then try to follow the under mentioned tips:

1. The first step in betting a work at home customer service job is to understand the type of employment. It is not that much difficult. The concept is that the company hiring your service routes their incoming customer service calls to your home phone.

2. Then understand the type of duties require to be performed. Most of the customer service jobs include taking and logging orders, processing transactions, providing assistance to customers as per their requirements etc.

3. Discover the benefits of work at home. In fact work at home customer service jobs are boon to stay-at-home mothers, disabled people, retired seniors and college students. If you are not able to step out of home but need to earn some income, then you can select any of the customer service jobs according to your ability. Since agent hiring, training and scheduling jobs are being conducted online, you need not even get out of your home to get a job.

4. Once you have decided to work at home, and then do lot of homework to select a legitimate home based customer service job. You need to browse through the list of companies and websites regarding this.

5. Then submit your application and resume to the company you wish to. Always take care to prepare the application properly just like you may do in case of other jobs.

There are numerous benefits of doing customer service jobs at home. That's why one quarter of customer service agents in North America start work at home. The convenience and independence are the two main advantages of customer service work at home jobs.

Every business requires creating customers and it is very important to retain an empathetic and trusting relationship to ensure customer commitment. Faithful customers surely add to long term success of any business and so their requirements should be fulfilled as soon as possible.

Hence the overwhelming need for customer service jobs arises. This situation provides more job opportunities for you. If you have the ability to do services regarding this, then you can earn some smart income at your convenient timings.

It is estimated that work at home customer service agents are earning more than the representatives working in traditional call centers. By employing work at home agents, the companies also reduce erosion in customer service jobs.

They can also save money on office rent, utilities and equipment. Therefore customer service work jobs benefits both the companies and the work at home agents.

Ways to Stay Motivated in Your Work at Home Business

2015-10-09T04:18:00.001-07:00

Whether you're just starting out with your work at home business or you've had a home business for many years, you'll need to stay motivated if you're going to see continual success. Everyone goes through a home business slump occasionally, but it's those who stay motivated who will reach their goals. Here are five simple ways you can stay motivated in your work at home business.

1. Work from a List

Create a daily, weekly and even monthly list of things to do in your business. This sounds so simple, but yet a "to do" list is a powerful tool in helping you accomplish home business tasks. Prioritize your list each day so you can do those things that are most important first. If you have tasks that you absolutely dread, then put those tasks at the very top of the list if possible. This will give you a free mind for the remainder of the day to concentrate on the tasks you enjoy.

A list can consist of many things, from promotion steps to phone calls to make, and even a stack of papers that must be organized on your desk. Most successful business people create a list and then check off items as they are completed. This gives a sense of accomplishment throughout the day as you complete tasks.

2. Search for New Opportunities during Slow Business Times

Having a slow time in your work at home business? Don't despair. And, whatever you do, don't go apply for a job at the local fast food chain - just yet! Stay motivated by seeking out other home business opportunities that may tie into your current business.

Perhaps you offer a product or service that sells very slowly during the spring months. You could seek out related products or services that would be popular during those months to offset the other in profits. This will give you a chance to make money and enjoy multiple streams of income year round!

3. Take an Online Training Course for Better Education

Educate yourself through online training courses related to your field so you can learn how to maximize your skills and profits. There are many training courses available online today in the fields of web design, graphic design, online marketing, real estate, travel, office skills, medical, insurance, and finance.

With online training, you choose only those courses that will benefit you and your work at home business. You can usually take the courses at your own leisure from home, and will pay far less than you would for a college course.

4. Expand Marketing Avenues

Don't settle for less. Use the wisdom and experience of others who have been in business a while to expand your marketing avenues. You might consider reading after top marketers to get Internet marketing ideas. Also, there are many ways to promote your work at home business off-line.

To stay motivated, always test your efforts to see what results they bring. This is far more exciting than paying for ads and never knowing if they work or not!

5. Network with Others

Another way to stay motivated during a business slump is to network with others. Find others in related fields who can offer advice and encouragement about your business. A work at home business can be lonely at times because you never leave the house! Finding others online and off-line who do the same thing will give you an outlet for those lonely days.

Use these tips to stay motivated in your work at home business. You deserve success, so don't give up!

Ways to Make Money on the Internet with Top Quality E-books

2015-10-09T04:17:00.001-07:00

With so many new online business opportunities available, it can be difficult to sift through the masses. Maybe you're low on start-up funds. Perhaps you have limited time to work on your business at the start due to your current employment away from home. Maybe you'd like an Internet business that's easy to operate and won't require a lot of stress. If any of these apply to your situation, then selling e-books might be right for you.

Thousands of people are earning extra income or enjoying a full time business in their home by selling e-books. E-books are available everywhere you go online, and cover a variety subjects from cooking to home decor to financial tips. They are easy to purchase thanks to online credit card processing, and they are easy to download and read at one's own convenience. The beauty of an e-book business is you'll have no inventory to keep up with, no overhead costs to produce the e-book (unless you invest your own time in writing one), and no shipping hassles.

Let's explore five ways you can make money on the Internet selling e-books.

1. Pick and Choose from E-books that Interest You

The key to success is to build a solid business while selling items that interest you. Do you wish to help others with finances or to help them get out of debt? Sell e-books related to finances. Do you enjoy making crafts? Sell e-books about crafts. Are you a seasoned fisherman? Offer tips about fishing in an e-book. The list goes on and on, and you can make money on the Internet while doing something you actually love to do!

You can write your own e-books, hire someone to write them, or sign on with a company that provides the rights to sell their e-books. If you use another company's e-books, this will save you the time and headaches of writing your own. You might also be able to pick and choose which e-books you'd like to sell. Then you will be able to offer only those that interest you.

2. Read the E-books

You should be knowledgeable about the products you sell. If you don't actually write your own e-books, be sure to read the ones you offer. This will allow you to answer customer questions, write effective sales presentations, and offer insight about the e-books to your readers. It's much easier to sell something you believe in, and you'll also want to make sure that what you are offering is of top quality. If you blindly sell someone else's e-books without reading them, you can hinder your own ability to make money online.

3. Promote E-books through Various Online Resources

Once you decide on a few e-books to offer, it's time for promotion. With any new online business, you'll want to start with a great website and effective sales presentations. Without these, you won't be able to convert the visitors to paying customers so your promotions will be in vain. If you're not a writer, hire a professional sales writer to create copy for you. It will be well worth the money later on when you're selling e-books like hotcakes! If you sell multiple e-books, be sure to set up a presentation for each separate e-book. This will give you more clout in the search engines and help to better target your readers.

After setting up a website, start submitting all your web pages to the major search engines. This can be achieved through an SEO promotion company or you can do it manually yourself. Next, look for pay-per-click opportunities at search engines so you can target your visitors. Pay-per-click enables you to pick and choose the keywords you would like to target. Your website will only show in the search results when those particular keywords are used. You will pay a small amount per click, but most of your visitors will be targeted with an interest for your products. Other effective forms of advertising online include press releases, e-zine (or newsletter) advertising, classifieds, auctions, and malls.

4. Sell Ad-On Products to Benefit E-book Customers

Once you start selling e-books and build a customer base, it's time for ad-ons. You might sell products or services within your e-books through affiliate links. Or, you might offer newly released e-books to customers who have bought from you before. If you want to offer additional services besides selling e-books, you might use the e-books to gain a customer base first. Then, you can introduce your main services.

5. Teach Others to Sell E-books

Another way to make money online with e-books is to train others to sell e-books. You can offer commissions or rights to e-books and help others build a new online business. As you help others make money on the Internet, you will reap rewards as well. E-books are easy to sell for your own purposes, and they can be easily passed on for others to sell.

Selling e-books offers many advantages over selling physical products or offering various services. You can save time and money by offering e-books 24/7 and by automating your business to make it work for you. Start searching online today for e-book opportunities so you can reach your goals soon!

Take Your Small Business Past the Next Level

2015-10-09T03:19:00.001-07:00

As you may know, I spend a great deal of time coaching and helping others build their virtual businesses. But the one thing that never ceases to amaze me is the lack of patience 80 into 0%. I don't know - but I am going to give it a try.

The best way to begin training people is to relate a story to them they can identify with. So here goes . . . In 2003 a person (let's call her Joan) paid me to set up an online web design business for her. I had experience in setting up the web design business named YouOnLine.Net back in 1998, plus I am on the internet 10-12 hours per day so I can keep up with new developments. Therefore, Joan knew I had the expertise to do the job right.

I spent a little over two months setting up Joan's business. From securing the domain name and SSL certificate to programming the HTML for the shopping cart â€" I did it all. In fact, on the day Joan chose to open her business, it would be fully functional and making money. Joan was happy, I was happy and I went back home feeling good about a new business being birthed and born.

But three weeks later (without warning) Joan hired an attorney who sent me a letter demanding all her money be returned. What happened?

After going through weeks of litigation (where the Complaint was finally dropped) I discovered that Joan had in her mind that she was going to make at least $5,000.00 per month. But when she only made $1,200.00 within the first three weeks she freaked out and thought the business was not going to work.

But Joan knew deep down that she was to blame for this decision. How do I know? Because Joan never contacted me about the problem. If I had done something wrong, Joan would have called me in a hot New York second. Instead, she chose to take the "sheepish" way out, regardless of who she hurt in the process.

However, this is only one example out of thousands. Yes â€" many people I work with and coach rarely understand the process of developing, building and growing a company. For some reason many people starting their business for the first time have this misconceived notion they will immediately make $1,000s of dollars without lifting a finger. I even had a customer call me on the phone and say: "I bought your book but have not made any money." I asked her if she read the book. She replied: "No. I didn't know I was supposed to read it. I just thought I had to purchase it."

Let me give you a little insider piece of wisdom: The infomercials are really giving true information. The only thing they don't tell you is that in order to make that kind of money, you must invest time, dedication and long hours building your company.

Here is a true life example of something that personally happened to me: One day I wrote a 15-page Report and converted it to PDF format. I sent out an announcement to my newsletter list and in one day, I made $6,000.00. I was shocked and overjoyed at the same time. However, I have not had that happen again. So I could go on television and say with all truthfulness "I made $6,000.00 in one day." But what I don't tell you is that I had been in the web design business for over 3 years and it took me that long to build up a newsletter list of people who would buy my Report. Hopefully my story will help you to look at infomercials for the truth they are, and the truth they are not.

What a Business Really Is

A business is similar to birthing a child. You first decide to have a business, and then you decide what type of business to start. Then you spend time researching and reading everything you can find on the topic that relates to your business.

Next, you obtain training in the type of business you are going to start. You need to know your product or service before you can sell it. This means joining organizations, networking with others in your field and/or working for an employer in the field so you can understand the inner workings of the business.

Next, you purchase the right computer system and internet connection to run your business, give your business a name, secure a domain name and get your entire business set up before you open.

Finally, when you do open up your business it is very rare that you will make any money within the first 4-5 months. Of course this depends on the type of business you decide to open, and if you have a customer base in place to market your product or service to. If you do not have a customer base, it can take awhile before you make any money.

Joan's Mistake

Where Joan made her mistake was in not understanding these simple rules. Although I provided Joan with URLs to organizations and other free information, she did not research them. Why? Because in all actuality, Joan was not looking for this type of business. She was simply looking for a way to make money.

Unfortunately, Joan had absolutely no idea of the gold mine she actually had. I had spent two months building her a functional business. Her first month brought in $1,200.00. That is amazing!! If you ask anyone who started a business how much they made their first month, even the best of them never made $1,200.00 the first month.

What Joan did not take into consideration was that her name was "unknown." People today are smart. They don't purchase from a company unless they trust them. Joan had spent no time building trust with her potential customers, yet she still made $1,200.00 her first month. I wondered what in the world Joan could be upset about. She should be celebrating. But Joan didn't look at it that way.

Are You Like Joan? If you are, you need to identify with your shortcomings right now. Then if you choose to continue being like Joan, it will be your own fault when you do not succeed in business.

One Last Thought

If you decided to become an Elementary Teacher, you would think nothing about spending money to attend college to obtain the degrees you needed. You also would not get upset if you had to start at the bottom and work for a lower salary when you begin your teaching career. Right?

If you decided to become a Paralegal, you would think nothing about spending money to enroll in a class to get your paralegal certificate. You also would think nothing about beginning your career working at the bottom until you received more on-the-job training. Right?

So if most people have the willingness to invest money and time into a career they enjoy â€" why do most people believe starting a business is any different? Answer this: Who do you know on the planet earth who started a business from the ground-up (with less than $500) and had a thriving enterprise making $5,000 per month within the first three weeks? Realize the truth: it is impossible!

Prayer of Relief

I pray this article helps to open your eyes to the truth about starting a business and give you the encouragement you need to build your business into a successful enterprise.

How To Start A Child Care Business

2015-10-09T02:59:00.001-07:00

When you're beginning to set up your own child care business, you should consider the following six things in order to be both successful and safe.

Type of business

When you're first thinking about setting up a private child care business, you'll want to think about the location of your business. Some people like to work from their home when they have ample space, while others want to travel to their business.

If you do not want to work from home, you might consider commercial options that would give you a partnership with other similar businesses in a franchise arrangement.

The legal side

Before you even begin, you need to talk to your local business services in order to see what kinds of licenses and other legal conditions you have to gain. Find out what kinds of requirements are needed to earn them as well as the costs that you may incur.

These can include health code regulations and inspections as well as fire code and more. It will depend on the location in which your business will be situated.

Education for you

You will also want to consider any special training and certifications that you might need in order to run a successful child care business. This might include first aid classes, CPR, as well as certifications in child care and child development.

Any of these certifications will further legitimize your business in the eyes of parents.

Insurance needs

You will also want to find out the amount of insurance that you will need to cover any damages or injuries that might occur during the life of your business. If you're running the business from your home, you will need to increase the limits of your current policy, or in some cases, buy a separate policy.

If you're running your child care business from outside of your home, you will need to look into insurance for that facility.

Checking out the market

A lot of business owners don't stop to think if the current location that they are in is appropriate for the business services that they want to provide. You can start to research this by calling other child care providers to see if they have more clients than they can handle or if they aren't filling up their business on a consistent basis.

Of course, these answers may not mean as much if you find a location near a business with many parents that need child care. If you are convenient for your market, then you can be more competitive.

Figuring out what you need

Generally speaking, you should sit down and determine how much money it will take to start up your child care business as well as the equipment that will need to be purchased with this money. You might also want to consider if you will need additional staffing to take care of more children than you can handle by yourself.

Your child care business starts with careful attention and planning. Get out that pad of paper today and start thinking about what you need in order to give the children the best place to stay.

Get Your Priorities Straight At Home And In Business

2015-09-16T05:58:00.000-07:00

Operating a successful home-based business is a time-consuming endeavor. This is doubly true as work-at-home moms in that we are responsible not only for the success of our business, but for our family as well. We must be self-reliant, self-motivated, and discipline ourselves in order to attain success in both areas.

When running a business from home, it’s easy to let the phone calls, emails and paperwork keep you tied down, making you feel that you don’t have time to take a break or to spend quality time with your family. Maybe you’ve noticed that you spend a little more time than you’d like in front of your computer or on the phone. Maybe you see your kids acting out, trying to gain your attention. Perhaps you are seeing that this isn’t the work-at-home dream you envisioned. You started out with such noble intentions, but maybe the excitement of success in your business has caused you to lose sight of the REAL reason do what you do each day. It happens to so many of us, but don’t worry, help is on the way.

Below are five ideas to prioritize your life and business:

1. Be honest - You probably didn’t start your work-at-home career to climb the “corporate ladder” of your at-home business. Chances are that you started your business with the best of intentions – to be able to be at home with your children, to contribute financially to your family, or simply to have a little spending money of your own. Spend some time in prayer and ask the Lord to show you the things that you need to change.

Take a moment and honestly ask yourself how you’ve been handling the time commitment of owning a business:

• Are you spending too much time on the phone, the computer, etc?
• Are your kids spending more time than usual in front of the TV?
• Do you snap at your children because of the stresses of your business?
• Do you worry about your business – to the point that it distracts you when you are with your family?

2. Make a list – Sit down and write out a list of things that you see that you’d like to change. This can be a list of things you can do differently to limit the time you spend on your business; or a list of ways you can “de-stress” so that you can deal kindly with your family.

3. Log your time – Buy a notebook or create a spreadsheet that you can use to log the time you spend on your business each day. Make a column for each day across the top and a row of half an hour increments down the side. Every time you sit down at your desk, write “IN” in the box that corresponds to the time and day. Every time you leave your desk (or complete a task), fill the appropriate box with the word “OUT.”

At the end of the week, total up the hours each day that you have spent on business tasks. Are you surprised or is it about where you thought you’d be? This can be a real eye-opener and show you in black and white if your priorities have gotten off track. Take special note for how much time you spend on e-mails and things that aren’t billable.

Diana Ennen of Virtual Word Publishing, http://www.virtualwordpublishing.com also recommends that you plan ahead and schedule your time. Prioritize things and have the work that will require the most effort and concentration scheduled for your peak time. Try and not get sidetracked and stay on task focusing on what you need to do. You’d be amazed how much more work you can get done by simply changing how you work e-mails. If you only answer them at set hours, you save yourself from being online all day and not accomplishing much.

4. Take a break – If you get to the end of the week and your time log has you in shock, it’s time to take a break. If you normally work during the weekend, make it a point to take this weekend off. Shut down your email, turn off the ringer on your phone and shut the door to your office. You’ll be surprised at how refreshing this will be.

Use this time off to re-evaluate how you need to be spending your time. Try to plan out when you can work on your business without losing out on time with your children. If your children are in school, make it a point to stop working when they get home. If your children are still small, maybe you can limit work hours to naptime or, if possible, have a grandparent watch them once or twice a week to allow you a bit more work time.

5. Plan an activity – Now that you’re ready to make a change in your routine, why not plan an activity once a week? This can be an outing with your child or just something simple like setting aside time to make cookies together.

If possible, find another work-at-home mom and hold one another accountable to keep to your new schedules. Make a weekly play date where your children can spend time together – you can talk business if necessary or decide to make it a “no business talk allowed” discussion time.

The years that you have at home with your children are a gift as is your business. The time necessary for each will be different for every family and situation. Take the time to find what works for you and set your schedule accordingly. Make it a point to evaluate your priorities every few months to make sure that your time in spent properly. The rewards will be well worth it, when your family not only is proud of your accomplishments in your business, but also more importantly your accomplishments as their mom. Jill Hart is the founder of Christian Work at Home Moms, CWAHM.com. This site is dedicated to providing work at home moms with opportunities to promote their businesses while at the same time providing them spiritual encouragement and articles. Visit CWAHM.com for additional information. Jill and her husband, Allen of CWAHD.com (Christian Work at Home Dads) reside in Nebraska with their two children.

3 Steps to Find “Freebies” to Add to Your E-book

2013-09-30T05:39:00.000-07:00

Those of us who regularly shop on line are familiar with the array of free gifts, free bonuses and just plain freebies that are offered to a visitor to a website to encourage them to buy. How could you collect, select and offer free gifts, which will be valued as much as the original merchandise that is being purchased, put these gifts together and add them to your E-book? There are just three steps to do that very thing. They are:

1. Identify your key words in each chapter of your E-book. Now, type those words into your favorite search engine. You are looking for free E-books on the same subject in more depth, by a greater expert than you are, or by someone who gives a new and fresh angle to the topic. Add a link to the free E-book in each chapter of your E-book.

2. Research the Internet for related free gifts. Now you are looking for things that you could give as free gifts in your E-book that will make it more appealing and give it more pass-along appeal to your readers. For example: If you are selling gardening supplies, find a planting guide on the web that can be downloaded and include that as a gift in your E-book.

3. Download the freebies. Visit the freebies pages on those web sites. Most sites have freebies and encourage you to distribute them.

Other key words I searched for are freebies, free E-books, and free reports and then gave the key word that I wanted the free stuff for. Like… “freebies for gardeners”.

Give your reader the vest that you can offer. Give them your book, additional reading material and free gifts to boot. Everybody loves a bargain!

B2B Marketers Do It, Too

2013-09-30T02:08:00.000-07:00

They use viral marketing by e-mail as a marketing tool... what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true:

1. The product or service has to add value for the sender, as well as, the receiver.

2. The offer has to be deliverable. You don’t want to offer a product that you can’t deliver if demand grows rapidly.

3. The offer has to be easily transferable to others. E-mail and Web pages provide the best medium to facilitate this.

4. The vest viral marketing campaigns use existing networks to move the message along.

The basis of viral marketing has been around for a long time. The idea is that you incite your customers or referral sources to pass on something about your business to their network of colleagues and friends. Those that pass on your information get something in return. The something might be a gift or service related to your business.

Using e-mail makes it incredibly easy to pass information on to a friend or colleague, especially if it involves something fun or free. With millions using the Internet worldwide, the potential for exponential growth is tremendous. The great things about viral marketing are that it is free and works virtually by itself. Once you make an offer and provide the facility for referrals, viral marketing spreads like… well… a virus…but the good kind.

To implement viral marketing at your business; first, start with your customer base. Incite existing customers to refer new ones. Second, go to your referral sources. Service providers, your outside network and colleagues can be encouraged to provide referrals that lead to business.

If your customers are stressed business owners, offer a reward that provides relaxation and leisure... like a weekend away.

Viral Marketing Goes Mobile

2013-09-29T21:19:00.000-07:00

Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.

The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users…if that’s what the users want. “WANT” is the key word here. How should marketers approach the medium?

There are three main ways to achieve this. They are:

1. Offer exclusive content. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.

2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of “Sprint-envy” going around among non-sprint customers.

3. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven’t yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.

Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.

The Subservient Chicken

2013-09-29T17:24:00.000-07:00

Created for Miami Advertising Agency Crispin Porter and Bogusky by The Barbarian Group, the Subservient Chicken is a viral marketing promotion of Burger King’s line of chicken sandwiches.

The campaign is based on a web site that features a person in a chicken costume. The actor performs a wide range of actions based on a user’s input, showing pre-recorded footage and appearing like an interactive webcam. The takes literally the advertising slogan “Get chicken just the way you like it”.

There are more than a hundred commands the chicken will respond to, including:

· Michael Jackson dance moves such as moonwalk

· River dance

· The elephant

· Lay an egg

· Walk like an Egyptian

· Yoga

· Rage

· Spank

· Taco Bell

· Fight

When told to do anything the Subservient Chicken thinks is offensive, like perform sex acts or take off his mask, the chicken walks up to the camera and shakes a scolding chicken finger in disappointment. If he is told to east food from rival fast food places like McDonald’s he approaches the camera and places his finger down his throat but when told to eat Burger King he has a more positive response. The chicken responds to the command “smoke crack” by smoking but when told to “smoke a bong” he waggles his finger scoldingly.

Burger King’s Chicken Fights campaign was recently introduced. The two cockfighting chicken characters are modeled off this chicken.

There seems to be no end to the variations on the theme from Burger King. There has also been a lot of criticism leveled at the chain about the Subservient Chicken but for now it looks like Burger Kind is crying all the way to the bank.

A successful viral campaign isn’t always in good taste… maybe that’s what makes them so tasty.

"Folksonomies" - a New Viral Marketing Tool

2013-09-29T14:15:00.000-07:00

A new consumer phenomenon is called "tagging" or "folksonomies" (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created.

Here's how tagging works. Using sites such as del.icio.us - a bookmark sharing site – and Flickr - a photo sharing site - consumers are collaborating on categorizing online content under certain keywords, or tags.

For instance, an individual can post photographs of their iPod on Flickr and file it under the tag "iPod." These images are now not only visible under the individual user's iPod tag but also under the community iPod tag that displays all images consumers are generating and filing under the keyword. Right now Flickr has more than 3,500 photos that are labeled "iPod."

Tagging is catching on because it is a natural complement to search. Type the word "blogs" into Google and it can't tell if you are searching for information about how to launch a blog, how to read blogs, or just what. Large and small sites alike are already getting on to the folksonomy train. They are rolling out tag-like structures to help users more easily locate content that's relevant to them.

Although tags are far from perfect, marketers should, nevertheless, be using them to keep a finger on the pulse of the American public. Start subscribing to RSS feeds to monitor how consumers are tagging information related to your product, service, company or space. These are living focus groups that are available for free, 24/7. Folksonomy sites can be also be carefully used to unleash viral marketing campaigns - with a caveat. Marketers should be transparent in who they are, why they are posting the link/photos and avoid spamming the services.

Using Forums in Viral Marketing

2013-09-29T10:05:00.000-07:00

Recently, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many marketers go into forums purely with the intention of marketing products or services, their actions and attitude unwittingly causes the exact opposite of the desired effect.

Forums aren’t marketplaces but when used as such, the marketers’ actions become offensive and will only inspire the wrath of fellow members and marketers, not to mention moderators who can ban them from the site with the click of their mouse.

In order to be effective, this kind of marketing carries a certain degree of commitment, responsibility and respect. The first requirement is to take a personal interest in the main topic of the forum. Not only does that mean visiting it regularly, but it also means developing a good relationship with both other members and the moderators, as well as taking an active interest in helping others. Of course, it also means abiding by and all rules that exist. By doing this, one can develop a reputation and, since it is human nature to work with a trusted colleague, business will naturally develop from this.

This type of marketing has already suffered some abuse and because of this, many forums have recently developed stringent rules designed to protect their members from abusive or overly-aggressive marketing tactics. One forum grants .sig files only after a member has created one hundred valid posts and another has disallowed ads in sig files altogether.

Marketers must respect that the purpose of a forum is to be a platform to exchange ideas on a given topic. It is not there to advertise products and services. By focusing on the topic and posting questions and answers, a marketer’s reputation will grow and this creates the potential for sales naturally.

Using E-Mail to Achieve Objectives

2013-09-29T06:43:00.000-07:00

Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along.

Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about.

Just suggesting that e-mail recipients forward your message to their friends and relatives is not viral marketing. A message at the bottom of your e-mail that reads “Feel free to forward this message to a friend” is nowhere close to viral marketing at its best.

On the other hand, if something worthy of sharing, such as a valuable discount, vital information, additional entries into a sweepstakes, an added discount or premium service, a joke/cartoon, or a hilarious video, is included in the e-mail, viral marketing happens naturally and quite successfully.

The bottom line is that your message must be perceived as having value. Relevant or timely information, research, or studies are all good examples of content that might be viewed as potential pass-along material. Interactive content like a quiz or text can inspire forwarding, especially if it is fun. Personality tests, fitness quizzes, or compatibility questionnaires are all things that have been passed on by many people many times. Why? Because they are entertaining and entertainment has value.

A multimedia experience is always going to achieve some pass-along. Someone is always touting the benefits. It is a bit more of a time and money investment but the messages have a great appeal and rich media has the advantage of being new. The tech factor alone is often enough for the message to be perceived as valuable.

How to Get and Use E-Mail Addresses for Viral Advertising

2013-09-29T03:18:00.000-07:00

Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, preplanning and the right setup to create success are the things you will need to make it work for you and your e-business.

The first thing you want to be sure you don’t do is get over-zealous. The one thing you need to avoid at all costs is spamming. Spamming is still used widely, but with the government establishing more restrictions and fines you don’t want this to be a problem for you. The professional image of your site will also suffer if you send mail blatantly.

Spamming requires a database that contains a huge list of e-mail addresses set up so that the message can be delivered with one click. The problem with it (aside from the governmental restrictions and associated fines) is that it irritates the recipients and kills the validity of your campaign, which in turn kills the factors that would motivate someone to refer your site.

You need to personalize by creating your website with personal appeal. You must see to it that your website makes your customers feel safe, secure and cared for. E-mail is important, because it is going to be one of the most affordable ways to keep in touch with your customers.

The proper way to handle email permission is to first let your customer know that you will not transmit their e-mail addresses to third party companies. The next thing to do is to attach the need for their e-mail addresses to benefits they can receive.

For example: Coupons or discounts that are only available to members who receive e-mail notifications. With each e-mail you send the viral marketing effect takes place.

Humor Turns E-Mail Viral

2013-09-28T23:02:00.000-07:00

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.

The study generated some interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material.

The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies… in that order. So it is easy to see that humor is the best content for your viral e-mail campaign.

Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.

They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement.

Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what’s serious… and it works.

I’d guess that most people who own a computer have seen that picture… and thus the advertisement for Disneyland. The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.

Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.

Using Videos in Viral Marketing

2013-09-28T19:23:00.000-07:00

More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates.

Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.

Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.

Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.

Whatever you come up with, don't forget to make it easy to open and distribute. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?

Also, if you've made a video the impact will be better if you send the clip as an attachment rather than stream it. It's cheaper and, if you're not hosting it, it's more viral, too.

Houston Museum of Natural Science Went Viral

2013-09-28T14:57:00.000-07:00

The Houston Museum of Natural Science (HMNS) was one chosen to showcase the world-famous Exhibition for the Lord of the Rings Trilogy. HMNS quickly realized that while the exhibit was expected to generate a great deal of interest, it didn’t have a lot of appeal for their core audience. The success of the exhibition, therefore, would rest in how it was marketed.

The Houston Museum of Natural Science quickly called in Spur Digital to help reach the targeted demographic audience and generate interest in the Exhibit. HMNS was, also, hoping to acquire new patrons and members to further their future revenue.

Spur digital worked with HMNS to identify the target market for the campaign and developed an integrated online media plan to reach those audiences. The campaign featured an online contest that was marketed through targeted online media outlets including relevant Web sites, Search Engines and third party E-mail lists. Viral marketing was an important component of the campaign, so Spur developed an innovative strategy to get people to refer their friends.

Spur identified the target audience as males 18 to 34 years old who were fans of action and fantasy films, frequent video game players and movie renters, tech-savvy who generally didn’t hang out at museums. Based on this information, Spur chose search engine advertisements that would accompany specific search words, dedicated e-mail advertisements, sponsored e-mail advertisements, banner ads on web sites targeted toward the desired audience, and e-mails to the HMNS list.

Did it work? You bet! The results were excellent. The impact of the viral marketing effort was astounding - over 23% of registrants came originated from the Tell-A-Friend feature. The direct marketing efforts yielded impressive results as well. In total, the 12 week, locally-targeted online campaign yielded more than 2 million targeted impressions, 40,000 unique visits, almost 12,000 and 6,000 invitations sent by friends at a cost per action of less than $3.00. These contributed to the record attendance of almost 100,000 over 3 months.