Adsense Help Pro

Change my privacy policy for personalized advertising

2019-05-19T17:27:00.003+05:30

If you've opted out of personalized advertising (formerly known as interest-based advertising), you may still need to update your privacy policy. Even if you choose to opt out of displaying ads based on interest and demographic categories, your site(s) will continue to show ads based on user interactions with an advertiser, such as visits to advertiser sites, known as remarketing. As a result, your privacy policy still needs to reflect remarketing.

Please take a moment to review our privacy policy information to ensure that your site's privacy policies are up-to-date. Because publisher sites and laws vary across countries, we're unable to suggest specific privacy policy language.

Update my website or policies for personalized advertising

2019-05-19T17:24:00.000+05:30

You don't need to change the ad code on your website or how your account is set up if you allow personalized advertising. Howewever, your privacy policy may need to be updated to reflect the use of personalized advertising (formerly known as interest-based advertising). Please take a moment to review the following information to ensure that your site's privacy policies are up-to-date.

Because publisher sites and laws vary across countries, AdSense were unable to suggest specific privacy policy or cookie disclosure language. For additional details regarding cookie consent notices, please refer to cookiechoices.org

How the privacy of your site's users is protected

2019-05-17T10:56:00.002+05:30

The user information collected through personalized advertising is used in accordance with Google's privacy policies. Please review the Privacy Policy for more information.

In addition, AdSense were showing users how ads are being customized via the Ads Settings, which they can find through My Account and most "Ads by Google" or "AdChoices" links seen in Google ads. Users can opt out of personalized ads entirely. With this tool, AdSense hope that users will feel engaged and comfortable with the ads shown to them. For more information, please visit the advertising policy FAQ.

How Google infers interest and demographic categories

2019-05-17T10:54:00.000+05:30

As users browse Google sites likes YouTube and AdSense partner websites, Google stores an advertising cookie in a user's browser to understand the types of content that the user is viewing. This information is used to show ads that might appeal to your users based on their inferred interests and demographics.

For example, if a user browses many sports-related websites displaying AdSense ads or watches sports-related videos on YouTube, Google may associate a sports interest with their cookie or Google Account and show the user more sports-related ads. Similarly, if the sites that a user visits have a majority of female visitors, AdSense may associate the user’s cookie or Google Account with the "female" demographic category. AdSense may also use demographics from Google Accounts.

In some cases, Google may charge a service fee for personalized ads. In these cases, the advertiser’s maximum bid is reduced before the auction and the fee is added to the closing auction price.

Users can learn how Google uses their information and demographics and can opt out of Ads Personalization within Ads Settings.

The user information AdSense gather from partner sites is used in accordance with Google's privacy policy. AdSense do not show ads based on sensitive information or interests, such as those based on race, religion, sexual orientation, health, or sensitive financial categories.

How to opt out of user-based advertising

2019-05-17T10:50:00.002+05:30

You can opt out of showing ads that are based on users’ interests, demographics, and Google Account information. In turn, Google will not use visitation information from your site to help infer interests and demographics, and will not add visitation information from your site to users' Google Accounts. However, you cannot opt out of showing ads to users based on their previous interactions with the advertiser, such as visits to an advertiser's website, known as remarketing.

Keep in mind that by opting out, you might decrease the number of ads competing to appear on your site, which may decrease your potential earnings.

To opt out of showing user-based ads:

Sign in to your AdSense account.
Click Blocking controls All sites Ad serving.
Under "Personalized ads", use the control to opt out of user-based ads.

Notes:

Ads you've blocked by category, by advertiser URL, or using the Ad review center will not appear to users through user-based advertising.
This opt out only applies to AdSense for content

Personalized advertising vs. placement-targeted advertising

2019-04-19T08:01:00.000+05:30

Advertisers use placement targeting to display ads on specific sites and pages in the AdSense network. Placement-targeted ads reach users visiting specific sites, independent of their interests or demographics.

Personalized advertising (formerly known as interest-based advertising) on the other hand, reaches users based on their Google Account, the sites they've browsed and/or the interests and demographics associated with them. For example, an advertiser selling footballs could reach customers through both types of advertising. They could use placement-targeted advertising to display their ads on specific football-related sites, and personalized advertising to display ads to users in the sports interest category on sites without content specific to football.

About personalized advertising

2019-04-19T07:58:00.001+05:30

Personalized advertising (formerly known as interest-based advertising) enables advertisers to reach users based on their interests and demographics (e.g., "sports enthusiasts"), as well as other information described here.

Personalized advertising should help monetize your website more efficiently, increase value for advertisers, and provide a better experience for users.

Know about placement targeting in Adsense

2019-04-14T17:19:00.001+05:30

One of the ways ads are targeted to AdSense publisher websites is through placement targeting. Placement targeting allows Google Ads advertisers to choose specific ad placements where they'd like their ads to appear. An ad placement can be an entire website or a specific sub-set of ad units within that site, such as only ad units on a site's sports pages or all ad units at the top of the page.

Advertisers find ad placements in several ways, including by listing websites where they'd like to advertise or by searching for placements that match the themes and topics they'd like to target.

If your site is part of the AdSense network, it should automatically be visible to advertisers as an available ad placement when they search for themes or topics related to the content of your site. You can also define your own ad placements using specific sub-sets of ad units on your site.

Learn more about defining your own ad placements.

Ad placement and how to create it in Adsense(Custom channels)

2019-04-13T19:06:00.000+05:30

An ad placement is a specific group of ad units on which an advertiser can choose to place their ads using placement targeting. Ad placements can be as broad as an entire website or as specific as a single ad unit. Placements are made visible to advertisers in two ways:

Placements automatically created by our system. Each publisher website in the AdSense network is automatically made available to advertisers as a placement where they can target their ads. When advertisers target this type of placement, their ads may appear anywhere on the website.
Placements defined by publishers. You have the ability to define your own ad placements using your custom channels. You choose how to group together specific ad units on your site that you want advertisers to be able to target. Common ways of grouping ad units into custom channels are by topic, ad format, or location on a page. When advertisers target publisher-defined ad placements, their ads may only appear in the specific ad units the publisher has selected.

How do I make an ad placement?

You can create a custom channel that is also a targetable ad placement by following these steps:

Click Ads.

Click Custom channels.
Click the name of the channel you'd like to make targetable. Or, click New custom channel.
In the "Targeting" section, check the box.
Enter the requested details:

Ads appear on: Note where ads in this placement appear on your site -- on the homepage, or on other types of pages.
Ad location: Select the location on the page where ads in this placement appear. For example, you might make a placement featuring ads in the top right of your pages.
Description: Advertisers will see the name and description, so provide an accurate and informative summary that will represent your site well.
Site language: The primary language of your site content.

Click Save. Advertisers will soon see your ad placement among the available places on which to display their ads.

A couple of things to keep in mind:

If you have a custom channel that spans multiple sites, advertisers will see it split up into multiple ad placements by site.
If you edit the channel name later, you'll lose any existing advertiser bids for that placement.
Placement-targeted advertising will only appear on your content pages.

If you misrepresent your ad placement, you will lose advertiser bids for that placement. Depending on the severity of the misrepresentation, you may also lose the ability to create ad placements, have your payment adjusted, or have your account disabled. It's in your best interest, and advertisers', to be accurate.

Why content is critical to ad targeting inn Adsense

2019-04-12T20:31:00.000+05:30

You may already know that AdSense works by crawling your web pages for content, then delivering ads based on that content. This means that if your content is limited, our crawler may have difficulty identifying the information on the page. As a result, you may see ads that are not directly relevant to your page.

Here's a fix: Ensure that your pages are full of compelling content. The more targeted, text-based information you provide to AdSense crawler, the easier it will be for AdSense system to determine what your pages are about, and the greater the relevance of the Google ads will be. This enhances the effectiveness of the AdSense program, resulting in a better experience for your users, not to mention for the advertisers appearing on your pages.

Here's a simple equation that spells it out:

A content-rich page = Highly-targeted ads
Highly-targeted ads + Interested users = Healthy clickthrough & conversion rates
Healthy clickthrough & conversion rates = Success!

The Google ads appearing on your site then serve as supplemental content, providing useful information to your users that pertains to the content you've worked so hard to develop. So help us help you -- optimize your page with good content.

How AdSense uses cookies

2019-04-11T19:40:00.001+05:30

What are cookies?

Cookies are tiny text files that are stored on a user's browser. Most cookies contain a unique identifier called a cookie ID: a string of characters that websites and servers associate with the browser on which the cookie is stored. This allows websites and servers to distinguish the browser from other browsers that store different cookies, and to recognize each browser by its unique cookie ID.

Cookies are widely used by websites and servers to provide many of the basic services AdSense find online. If you shop on a website, a cookie allows the website to remember which items you've added to your virtual shopping cart. If you set preferences on a website, a cookie allows the website to remember your preferences the next time you visit. Or if you sign into a website, the website might use a cookie to recognize your browser later on, so that you don't have to sign in again. Cookies also allow websites to collect data about user activity, such as how many unique visitors a page receives per month. All these applications depend on the information stored in cookies.

How does AdSense use cookies?

AdSense uses cookies to improve advertising. Some common applications are to target advertising based on what's relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen.

Cookies themselves contain no personally identifiable information. Depending on the publisher’s and the user’s settings, information associated with cookies used in advertising may be added to the user’s Google Account.

Opting out of ads personalization

If a user opts out of ads personalization using Google's Ads Settings, they will no longer receive personalized advertising from Google.

When does AdSense send cookies to a browser?

AdSense sends a cookie to the user's browser after any impression, click, or other activity that results in a call to AdSense servers. If the browser accepts the cookie, the cookie is stored on the browser.

Most commonly, AdSense sends a cookie to the browser when a user visits a page that shows Google ads. Pages with Google ads include ad tags that instruct browsers to request ad content from AdSense servers. When the server delivers the ad content, it also sends a cookie. But a page doesn’t have to show Google ads for this to happen; it just needs to include AdSense ad tags, which might load a click tracker or impression pixel instead.

Notify users about cookies

All publishers must clearly display a privacy policy notifying visitors about the site's use of cookies. In addition, all publishers must comply with applicable laws regarding the collection of information from site visitors.

Third-party and first-party cookies

Cookies are categorized as third-party or first-party depending on whether they are associated with the domain of the site a user visits. Third-party cookies are associated with a domain that is different from the domain of the site a user visits. The third-party cookies used by AdSense for advertising purposes may be associated with the doubleclick.net or country-specific Google domains such as google.com. Note that this doesn't change the name or content of the actual cookie. The difference between a third-party cookie and a first-party cookie is only a matter of which domain a browser is pointed toward. The exact same kind of cookie might be sent in either scenario.

Ad targeting by language

2019-04-10T16:51:00.000+05:30

AdSense technology can determine the primary language of a page. If your content is in a language supported by AdSense program, AdSense will target ads in the appropriate language to your content. AdSense also target ads to match the language settings specified by advertisers in their advertising campaigns. Language targeting allows advertisers to choose the language of the sites that they'd like their ads to appear on.

Example

A person who views Google Display Network (GDN) content in Thai may see ads from campaigns targeted to Thai. Also, someone whose Google language is set to Spanish can see ads from advertising campaigns targeted to Spanish.

In addition, AdSense may look at the language of the pages a user is viewing or has recently viewed to determine which ads to show. This means that AdSense may detect the language from either pages that the person had viewed in the past, or the page that they are currently viewing. In this case, AdSense may target ads in the user's detected language rather than in the language of your content.

Example

Maya has viewed several cooking blogs on the GDN that are written in Japanese, and she sees ads from campaigns targeted to Japanese speakers. She may also see Japanese ads even when she reads other blogs on the GDN that are written in English.

What ads users from different locations see

2019-04-09T18:03:00.001+05:30

The AdSense program uses geotargeting to serve Google ads to your pages - ads are specific to a user's region and language, based on their IP address. This means that the ads that are served to a user from Australia may be different than those that appear for a user from Canada. Geotargeting makes the ads even more relevant for visitors to your site, and also means that you may not see all of the ads that can be served to your pages.

Target the ads by keywords

2019-04-08T17:50:00.003+05:30

At this time, AdSense only targets ads based on overall site content, not keywords or categories.

If you'd like to display ads related to specific topics on your website, we recommend including more text-based content about these topics, including complete sentences and paragraphs, to assist our crawlers in gathering information about your pages and determining relevant ads to display. Please note that it may take up to 1 or 2 weeks before any changes you make have an effect on your ad targeting.

Factors that affect ad serving

2019-04-07T08:27:00.002+05:30

Google doesn't guarantee that AdSense will always have relevant ads to display, because ad serving depends on a number of factors, including AdSense ability to crawl your site, your webpage content, and the availability of relevant Google ads.

Similarly, if Google does not have ads for an AdSense for search query, or if the query will return non-family-safe ads, AdSense will not show any ads.

If AdSense don't have relevant ads for a given webpage, or if AdSense haven't yet crawled your site, AdSense will display no ads. Alternatively, you can set the backup ads of your choice to take their place.

know more about bidding on AdSense

2019-04-05T16:09:00.001+05:30

What is smart pricing and why does Google use it?

Google’s smart pricing feature is designed to raise advertiser confidence in the AdSense network, which in turn can lead to higher bids on ads that appear on publisher sites. This then benefits the entire advertising ecosystem of publishers, advertisers, and users in the long run.

To appear on AdSense content pages, Google Ads advertisers bid on ads and compete in an auction to appear on your pages. When advertisers compete to appear on AdSense for content pages, they're looking for business results from their clicks. These results differ from advertiser to advertiser, but could range from an online purchase to a newsletter sign-up. To ensure that advertisers are getting value from their bids on AdSense sites, AdSense determine how likely a click is to lead to a business result for an advertiser. If AdSense system determines that a click is less likely to lead to a business result, the advertiser's maximum bid may be reduced.

Smart pricing allows advertisers to confidently bid the maximum amount they're willing to pay for clicks on AdSense sites, which then grows the advertising pie for publishers.

What is Smart Bidding and why does Google use it?

Smart Bidding is a set of automated bidding strategies that optimize for conversion or conversion value in each and every auction. These strategies help customers bid more efficiently to achieve better business results, and allow them to provide high-level goals like a target cost-per-conversion instead of setting individual bids for each keyword.

When customers track conversions and are using manual bidding on Google Search traffic, Smart Bidding may be automatically used on AdSense for Search to help achieve more conversions at a similar cost-per-conversion as Google Search.

What impact can smart pricing and Smart Bidding have on my earnings?

Smart pricing and Smart Bidding are designed to help advertisers confidently bid the maximum they’re willing to pay for their ads, which will increase publisher revenue over time. If a click is determined to be less likely to lead to a business result like a purchase or a newsletter sign-up, an advertiser’s maximum bid may be reduced. When using Smart Bidding, if a click is determined to be more likely to lead to a business result, a higher bid may be set.

However, it’s important to remember that revenue fluctuations are common in AdSense, and should not be attributed only to smart pricing or Smart Bidding. AdSense recommend reading more about AdSense ad auction and how factors such as the amounts advertisers bid and the way they set up their ads can impact your earnings. In addition, you may wish to review AdSense two-part blog series to troubleshoot any revenue fluctuations you’re seeing in your account.

How does smart pricing and Smart Bidding tie in to the revenue share I’m paid?

Smart pricing and Smart Bidding don’t impact the revenue share you’re paid; it affects the amount that advertisers bid to enter each ad auction.

If AdSense system shows that a click on an AdSense ad is less likely to lead to business results like a purchase or newsletter sign-up, AdSense may reduce an advertiser's maximum bid. While this could impact which ad wins the auction, as a publisher, you would still receive the same percentage of earnings from the winning ad.

Please keep in mind that since the revenue share is constant, any changes to advertiser bids as a result of smart pricing will affect the amount both Google and the publisher earn. AdSense have implemented smart pricing and Smart Bidding as a way to increase advertiser confidence when bidding on AdSense sites, which will help publishers earn more in the long run.

Know everything bout the ad auction

2019-04-04T10:49:00.001+05:30

Why does Google use an auction to determine the ads that appear on my pages?

As you may know, Google Ads advertisers on the Google Display Network submit a bid to show their ads on AdSense for content publisher sites.

The ad auction is used to select the ads that will appear on your pages and determine how much you’ll earn from those ads. In a traditional auction, interested bidders state the maximum price they're willing to pay to buy a specific item. Similarly, AdSense ad auction allows advertisers to state the price they're willing to pay for clicks on ads or for impressions served on AdSense pages.

Because the ad auction ranks advertisers based on their bids and Quality Score, it creates a win-win-win situation: it assigns the ad unit to the advertisers who value it the most; the winning ads are therefore from the advertisers who are willing to pay the most; and the Quality Score-based approach ensures good user experience.

How does the ad auction work?

Before the ad auction takes place, AdSense system first narrows down all of the available Google Ads ads to determine which ones are eligible to compete to show on your pages. Here are a few ways that this happens:

Ad targeting: AdSense only consider ads that are relevant to the content or users of your site. Through placement-targeting, AdSense will also consider ads from advertisers who have specifically chosen to show ads on your pages when they’ve found a match between their offerings and your site’s users.
Ad format: Advertisers can create text or image ads, and choose contextual-targeting or placement-targeting, and so depending on the selections you've made, certain types of ads may or may not be eligible to show on your pages.

Just like in a traditional auction, the more advertisers that bid to appear on your pages, the higher the competition is for your ad units, and the more you can earn. The fewer restrictions you place on the ads that can show on your site, the more ads AdSense system will be able to return, therefore increasing your revenue.

Once AdSense have a pool of eligible ads, the ad auction determines which of those ads will show up on your pages and how much each advertiser will pay. For each eligible ad, Ad Rank is calculated by combining the CPC bid and the ad’s Quality Score. Because ads are then ranked by Ad Rank, an advertiser with a low CPC bid but high Quality Score may win the auction against another competitor whose CPC bid is higher but who has ad creatives that pose poor user experience and are not likely to be clicked. This dynamic auction-based system also means that the price the winner pays varies from auction to auction, and from ad impression to ad impression, depending on the advertisers’ Quality Score for that page and on the level of auction competition.

Quality Score is a measure of how useful an ad is to the people who see it. It’s based on several factors, including:

The ad’s predicted clickthrough rate (CTR) based on its past performance on your site and similar sites.
Relevance factors, such as the relevance of the advertiser's ads and keywords to your site.

How are Actual CPCs calculated? How much does the winning advertiser pay?

It’s important to remember that an advertiser’s CPC bid isn’t necessarily how much they’re charged. The price an advertiser pays -- Actual CPC -- depends on the outcome of the auction, and it can often be less than their CPC bid.

The auction is designed to ensure advertisers have an incentive to bid their true maximum value and to remove incentives for advertisers to bid lower than their true value. Similar to the auction for Google search ads, an advertiser typically pays no more than what’s required to rank higher than the next best ad, or to clear the auction floor, if any. The auction for ads on the Google Display Network, however, differs slightly in that an advertiser typically pays that price only for incremental clicks they generate from being in their current position and pays the next highest ranking ad’s price for the rest of the clicks. Another difference is that for interest category ads on the Google Display Network a service fee may be added to the closing auction price in some cases.

To understand the concept of incremental clicks, you first need to understand that different ad positions have different visibility and can therefore yield different numbers of clicks. For example, in an ad unit with two ad positions, an advertiser might generate 10 clicks by being in the most visible top position, while that same advertiser might generate only eight clicks if he were to show in the less visible second position. Here, the two additional clicks are considered the incremental clicks for being in the top position as opposed to the second position.

In the above simplified example, the difference in visibility of the two ad positions seems to be relatively small, i.e., they generate a similar number of clicks. The auction for ads on the Google Display Network is designed to make sure that advertisers are paying a fair price for incremental clicks. The advertiser who wins the top position will pay enough to rank higher than the advertiser below, for the two incremental clicks; for the remaining eight clicks, he'll pay a lower price -- the amount he would have paid if he had ranked in the second position. In other words, the Actual CPC that an advertiser pays is based on the weighted average of the bids and Quality Scores of the advertisers ranking below (and includes any applicable service fees). The weights are based on the incremental performance of the position.

Let’s look at a series of simplified examples to understand how this works. In these examples, AdSense assume that the ads have identical Quality Scores for simplicity.

Example 1: Ad auction for an ad unit that shows one ad

Advertiser	CPC bid	Quality Score	Ad shown?
Alice	$5	10	Shown
Bob	$3	10	Not shown
Charlie	$1	10	Not shown

In this example, there are three advertisers with the same Quality Score competing for an ad unit that can show only one ad. Alice wins the auction because she is bidding the highest, based on a combination of CPC bid and Quality Score.

The amount that’s required for Alice to rank above the next best ad -- Bob’s -- is $3.01. Because this is an ad unit that shows only one ad, all of the clicks Alice receives are considered incremental to what she would have received in a lower position, which is equivalent to not being shown since there is no lower position. Alice therefore pays an Actual CPC of $3.01 per click.

Example 2: Ad auction for an ad unit that shows two ads

Advertiser	CPC bid	Quality Score	Ad shown?	Relative CTR of position
Alice	$5	10	Shown	3.0
Bob	$3	10	Shown	1.0
Charlie	$1	10	Not shown	N/A

Let’s consider another simplified example for an ad unit that shows more than one ad. AdSense use Relative CTR of position here to illustrate the concept that not all ad positions are equally visible and that higher ad positions yield more clicks than lower ad positions. In this particular example, the top position is much more visible than the second position: an advertiser will generate three times more clicks in the top position than the number of clicks the advertiser would have gotten in the second position.

Bob’s Actual CPC is calculated in a manner identical to how Alice’s Actual CPC was calculated in the previous example. In this example, all of Bob’s clicks are considered incremental compared to what he would have received in a lower position, which is equivalent to not being shown. Therefore, Bob pays an Actual CPC of $1.01 per click.

Alice’s Actual CPC in this example depends on the incremental clicks she generates from being in the top position as well as Bob’s Actual CPC. According to the Relative CTR of position, Alice is getting three times as many clicks by being in the top position compared to being in the second position. Therefore, two-thirds of her clicks are considered incremental, while the remaining one-third are clicks she would have gotten if she had occupied the second position. Conceptually, Alice pays what Bob did ($1.01) for the first one-third of her clicks, the same number of clicks Bob received. For all of the incremental clicks her better position delivers to her, she pays more ($3.01). On average, Alice’s Actual CPC will be: $1.01 * ⅓ + $3.01 * ⅔ = $2.34. This is the price that Alice pays for each of her clicks resulting from this auction.

This type of auction pricing that takes into account incremental performance of different ad positions helps create an incentive for advertisers to bid their maximum value for a click, since an advertiser gains nothing by bidding lower but risks missing out on valuable clicks.

Going beyond the simplified examples above, Google will sometimes run an auction and determine that showing one ad is better than showing multiple ads in an ad unit large enough to accommodate multiple ads. These decisions are made in the auction and the Actual CPCs of ads shown are calculated based on the same principles and mechanism as the simplified illustrations above.

What factors impact the ad auction?

Because the ad auction is dynamic, the outcome of each individual auction and your earnings can change depending on a number of factors.

One factor is how advertisers set up their AdSense for content campaigns, which will affect which auctions they enter. Here are a few examples:

Seasonal campaigns: Advertisers can set up campaigns to run during specific times of the year, where they spend more money in a short period of time or change their bids dramatically.
Ad targeting: Advertisers can choose to have certain campaigns be only contextually-targeted or placement-targeted to publisher sites.
Geotargeting: Advertisers can also target their ads to specific regions and choose to bid based on time of day.
Conversion Optimizer: If an advertiser is using Conversion Optimizer, their bids may be automatically adjusted to deliver clicks or conversions against specific targets they've set.

All these factors mean that the same ads are not always competing for your ad space, so your earnings may vary as a result.

Another factor that impacts your earnings is the ads that users choose to click. Since ads across your pages will have different bids and Quality Scores, ads are not all are priced the same. But, it's important to remember that any ad that appears on your content pages has won the auction for that space. Winning ads should be relevant to your users and help you earn the most from your pages.

How ads are targeted to your site

2019-04-03T09:23:00.001+05:30

Google automatically delivers ads that are targeted to your content or audience. AdSense do this in several ways:

Contextual targeting

AdSense technology uses such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, in order to determine what a webpage is about and precisely match Google ads to each page.

Placement targeting

With placement targeting, advertisers choose specific ad placements, or subsections of publisher websites, on which to run their ads. Ads that are placement-targeted may not be precisely related to the content of a page, but are hand-picked by advertisers who've determined a match between what your users are interested in and what they have to offer.

Personalized targeting

Personalized advertising enables advertisers to reach users based on their interests, demographics (e.g., "sports enthusiasts") and other criteria. To opt out of personalized advertising, users can change their controls in Ads Settings.

Personalized targeting type reports may include contextual targeting when user data, such as cookie ID, isn’t available. If you’ve selected “Non-personalized ads” in your EU user consent settings, you might still see ads under the "Personalized" targeting type even though user data isn’t being used.

Run of Network targeting

Run of Network lets advertisers target all sites in the AdSense network, except explicitly excluded sites, according to available inventory.

What can I do if a site is causing pop-ups or installing viruses on my computer?

2019-04-02T14:52:00.001+05:30

As mentioned in our program policies, sites showing Google ads may not change user preferences, redirect users to unwanted websites, contain pop-ups or pop-unders, initiate downloads, or include malware. If you come across a site displaying Google ads that is violating our policies, please let us know.

In addition, if you believe your computer has been infected, Adsense suggest searching for software that may remove harmful malware and viruses from your computer.

What can I do if I think my Google Account has been compromised?

2019-04-02T14:50:00.002+05:30

If you still have access to the email address you use to sign in to AdSense, you can reset your password to prevent others from accessing your account in the future.

If you no longer have access to the email you use to sign in, or you aren't receiving the password-assistance email, please fill out Adsense Google Account recovery form.

How secure is my Adsense account information?

2019-04-02T14:48:00.003+05:30

Adsense understand that completing an online transaction requires a great deal of trust. Adsense take this trust very seriously, and make it Adsense highest priority to ensure the security and confidentiality of the information you provide. Google uses industry-standard SSL (secure socket layer) technology to protect every interaction you have with Adsense. This protects your tax I.D. and other personal information. Please also read the Google Privacy Policy.

What does Google do with my personal information?

2019-04-01T10:10:00.001+05:30

First, Adsense make sure that it is securely processed and stored as stated in the Google Privacy Policy. Adsense use your personal information solely for the purpose of running your account and communicating account information to you. Please note that Google may disclose to third parties personally identifiable information about you for the purpose of approving and enabling your participation in the AdSense Program as described in the Terms and Conditions.

Does Google Adsense collect information about my site?

2019-03-31T17:20:00.004+05:30

Adsense securely collect and store the information you provide us through your Google AdSense online account. Adsense will also crawl your site periodically to serve the most relevant content ads on your site's pages.

Google Adsense

may also collect certain types of information from a user's visit to your website, like the following:

How the user interacted with or moved their mouse over an ad on your site.
Whether the user's browser displayed an ad on your site.

Information like this may be used to measure an ad’s effectiveness, but won’t be associated with your visitors’ personally identifiable information.

Ensure your ads.txt files can be crawled

2019-03-30T11:41:00.001+05:30

Once an ads.txt file is set up on your domain, the Google crawler will:

Attempt to crawl the file every 24 hours.
Parse the contents of the file to determine seller IDs that are authorized to monetize your inventory.

To ensure your ads.txt file can be crawled, Adsense recommend working through the following troubleshooting steps.

Confirm the file is not temporarily unavailable

If a previously seen ads.txt file is unavailable on a subsequent re-crawl, the previously seen entries will be:

Purged if the response is a hard 404 error (page that actually doesn’t exist; HTTP 404 status).
Retained for up to five days if the response is a soft 404 error (a real page returned for a URL that doesn't actually exist; HTTP 200 status) or a 500 server error.

Confirm that the file is reachable from the root domain

Redirects from domain.com/ads.txt to www.domain.com/ads.txt are fairly common. Ads.txt crawling will start at the root domain, and the root domain needs to return from, or redirect to, the ads.txt file.

An ads.txt file on www.domain.com/ads.txt will only be crawled if domain.com/ads.txt redirects to it.

Ensure crawling is not disallowed by robots.txt

The ads.txt file for a domain may be ignored by crawlers if the robots.txt file on a domain disallows one of the following:

The crawling of the URL path on which an ads.txt file is posted.
The User Agent of the crawler.

Example: Crawling disallowed on ads.txt file path

For example1.com:

An ads.txt file is posted on `example1.com/ads.txt`.

The following lines are included in `example1.com/robots.txt`:
`User-agent: `
`Disallow: /ads`

The ads.txt file will be ignored by crawlers that respect the robots.txt standard.

You can modify the robots.txt file as follows to allow crawling of the file (other approaches are possible):

Option 1: Modify disallowed path.

`User-agent: `
`Disallow: /ads/`

Option 2: Explicitly allow ads.txt; depends on crawler support for the `Allow` robots.txt directive.

`User-agent: *`
`Allow: /ads.txt`
`Disallow: /ads`

Example: Crawling disallowed for User Agent

For example2.com:

An ads.txt file is posted on `example2.com/ads.txt`.

The following lines are included in `example2.com/robots.txt`:
`User-agent: Googlebot`
`Disallow: /`

The ads.txt file will be ignored by the Google crawler.

Ensure file is returned with an HTTP 200 OK status code

While a request for an ads.txt file may return the contents of the file in the response body, if the status code in the response header indicates the file was not found (e.g., status code 404):

The response will be ignored.
The file will be considered non-existent.

Make sure the file has an HTTP 200 OK status code.

Ensure there are no formatting errors or invalid characters in the file

Formatting errors, such as invalid whitespace characters, may be difficult to detect but can make an ads.txt file difficult to parse by a crawler, and may therefore result in a file being ignored. Avoid copying and pasting ads.txt entries from a rich text editor; Adsense recommend a plain text editor.

Make an ads.txt file reachable via both HTTP and HTTPS

The Google crawler attempts to crawl all ads.txt files on both HTTP and HTTPS. However, a 404 (or 40X) response causes previously crawled entries to be purged, even though an ads.txt file is crawled via HTTP. Therefore, if crawling via HTTPS returns a 404 (or 40X):

The previously crawled entry will be purged.

Please ensure the ads.txt is accessible via both HTTP and HTTPS.

Declare who is authorized to sell your inventory with ads.txt

2019-03-29T16:25:00.001+05:30

Authorized Digital Sellers, or ads.txt is an IAB initiative that helps ensure that your digital ad inventory is only sold through sellers (such as AdSense) who you've identified as authorized. Creating your own ads.txt file gives you more control over who's allowed to sell ads on your site and helps prevent counterfeit inventory from being presented to advertisers.

You don't have to use ads.txt, but AdSense recommend that you do. An ads.txt file can help buyers identify counterfeit inventory and help you receive more advertiser spend that might have otherwise gone toward that counterfeit inventory.

Create your own ads.txt file for AdSense

Here's how to create an ads.txt file to publicly declare that Google is authorized to sell your ad inventory:

Create a text (.txt) file.
Include the following line:
google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0

Important: Make sure you replace pub-0000000000000000 with your own publisher ID.
Host your ads.txt on your root domain (for example, https://example.com/ads.txt).
Here, "root domain" is defined as one level down from the public suffix list, which is how it's defined in the IAB ads.txt specification. For example, "google.co.uk" would be considered a root domain as "co.uk" is on the public suffix list but "maps.google.co.uk" would not be considered a root domain.

These steps describe how to create an ads.txt file for Google AdSense publishers. For other SSPs/exchanges, visit their respective documentation on creating an ads.txt file or contact them.

What information goes in an ads.txt file?

Include a separate line in the file for each authorized seller. Each line in a publisher’s ads.txt list requires three pieces of data (plus a fourth optional field):

, , ,

: The domain name of the advertising system (required).
The canonical domain name of the SSP, exchange, header wrapper, etc. system that bidders connect to. This may be the operational domain of the system, if that is different than the parent corporate domain, to facilitate WHOIS and reverse IP lookups to establish clear ownership of the delegate system. Ideally the SSP or exchange publishes a document detailing what domain name to use.

For Google seller accounts, the domain name is always google.com.
: The publisher’s account ID (required).
The identifier associated with the seller or reseller account within the advertising system in field #1. This must contain the same value used in transactions (such as OpenRTB bid requests) in the field specified by the SSP/exchange. Typically, in OpenRTB this is the publisher.id field. For OpenDirect, it is typically the publisher’s organization ID.

For Google seller accounts, use the publisher ID displayed in each account (for example, pub-0000000000000000). To find this ID:
- In AdSense: Sign in to your AdSense account, then click Account Account information.
- In Google Ad Manager: Sign in to Google Ad Manager, then click Admin Global settings to find the publisher ID of your primary account and any other linked accounts.
Only include the pub- prefix and the 16-digit numeric code in your declaration. Delete the product-specific prefix (for example, ca- or ca-video-). If you monetize through multiple Ad Manager and/or AdSense accounts, you must include a separate row for each account, with its corresponding pub- code.

Domains where an ads.txt file is posted, but the seller’s publisher ID is not authorized in the file are no longer monetized through Ad Manager, and Google no longer buys ads on such sites. To prevent impact to your earnings, AdSense recommend updating your ads.txt files to include publisher IDs for each site you want to monetize (learn how to update ads.txt in Ad Manager). If you use Scaled Partner Management, AdSense recommend working with your scaled partners to include your publisher ID in their ads.txt files.
: Type of account/relationship (required).
An enumeration of the type of account.
- A value of 'DIRECT' indicates that the publisher (content owner) directly controls the account indicated in field #2 on the system in field #1. This tends to mean a direct business contract between the publisher and the advertising system.
  Google publishers who directly control the account indicated in field #2 should specify 'DIRECT'.
- A value of 'RESELLER' indicates that the publisher has authorized another entity to control the account indicated in field #2 and resell their ad space via the system in field #1. Other types may be added in the future. Note that this field should be treated as case-insensitive when interpreting the data.
  Google publishers who do not directly control the account indicated in field #2 should specify 'RESELLER'. For example, an Ad Manager account using Network Partner Management should specify 'RESELLER' for inventory the account doesn't directly manage.

: Certification authority ID (optional).
An ID that uniquely identifies the advertising system within a certification authority (this ID maps to the entity listed in field #1). A current certification authority is the Trustworthy Accountability Group (TAG), and the TAG ID would be included here.

For Google seller accounts, the TAG ID is f08c47fec0942fa0.

Adsense Help Pro

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Ensure your ads.txt files can be crawled

Confirm the file is not temporarily unavailable

Confirm that the file is reachable from the root domain

Ensure crawling is not disallowed by robots.txt

Example: Crawling disallowed on ads.txt file path

Example: Crawling disallowed for User Agent

Ensure file is returned with an HTTP 200 OK status code

Ensure there are no formatting errors or invalid characters in the file

Make an ads.txt file reachable via both HTTP and HTTPS

Declare who is authorized to sell your inventory with ads.txt

Create your own ads.txt file for AdSense

What information goes in an ads.txt file?