tag:blogger.com,1999:blog-30719845981038749182024-09-01T15:39:04.770-07:00Unknownnoreply@blogger.comBlogger31125tag:blogger.com,1999:blog-3071984598103874918.post-52433986616643303372012-08-14T05:56:00.002-07:002012-08-14T05:56:26.378-07:00

ERIC CLEMONS 1. There Must Be Something Other Than Advertising: The expected drop in internet advertising revenues this year was neither unpredictable nor unpredicted, nor was it caused solely by the general recession and the decline in retail sales. Internet advertising will rapidly lose its value and its impact, for reasons that can easily be understood. Traditional advertising simply cannot

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-62573425080335721632012-08-14T05:54:00.000-07:002012-08-14T06:02:03.455-07:00

Children and TV Advertising Today’s children are unique in many ways from previous generations, but perhaps the most influencing on our young children today is Television advertisements. There is obviously a great deal of interest in this subject, many books have been written, and many studies and reports done on the effects of TV advertising on children. In the following paragraphs we will

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-17804241046317396202012-08-14T05:12:00.001-07:002012-08-14T06:02:32.771-07:00

Venkatesh Bala, Chief Economist, The Cambridge Group SUMMARY: Consumers around the world are hungry for access to information and communication, especially in countries with a growing middle class. Defying classic economic models, the demand for communication (cell phones) leads traditional media growth, signifying a global, disruptive phenomenon. The demand for information via the Internet

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-30680341715664609322011-06-29T09:23:00.000-07:002012-08-14T04:35:35.328-07:00

By Cory Treffiletti Did you know that advertising is the second-oldest profession in the world? It's a little known fact, but if you follow the money, as they typically say on reruns of "Law & Order," you'd guess the folks engaged in the oldest profession in the world had to advertise to find clients, right? Seriously, though, advertising has been around a long time. According to sources

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-65050428935751564122011-06-17T08:32:00.000-07:002012-08-14T04:12:39.845-07:00

What is Media Planning: “Media Planning” is the process of selecting time and space in various media for advertising in order to accomplish marketing objectives. Or to keep it short: It is the process of establishing the exact media vehicles to be used for advertising. Why media planning?: Without media planning, advertisers would not know where to sell their products as well as what is the

Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-3071984598103874918.post-15545881922456329952011-06-03T11:45:00.000-07:002012-08-14T04:12:58.398-07:00

Outdoor Advertising’s Glowing Future A new technology is giving advertisers the unparalleled ability to change their ad messages quickly and efficiently. The same technology is making communities safer by helping catch fugitives and find lost children. It’s providing valuable information to keep the public informed about issues important to them. And it’s all wrapped in a familiar, comforting

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-5840824917555707912011-06-03T03:41:00.000-07:002012-08-14T04:13:27.001-07:00

Media Planning & Buying Calculators Cost Per Thousand (CPM) Cost Per Thousand (CPM) allows a media planner to compare media based on two variables: audience and cost. CPM is used as a comparative device. The lowest cost per thousand medium is the most efficient, all other variables being equal. Oftentimes the media with the lowest cost per thousand are selected, but not always. CPM may be

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-14188985338491215612010-07-15T01:58:00.000-07:002012-08-14T04:14:11.489-07:00

In today's topic Frank Rolfe says it all with his priceless advice. Rolfe, the author of Billboard Home Study Course started his billboard empire from his coffee table, as a fresh graduate from Stanford University. In this article, he opens up in trying to help small Out Of Home Companies survive. Read on... So how do you begin? Take a map of the city you are located in (assuming you live

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-85074663054545862132010-06-22T05:01:00.000-07:002010-06-22T05:23:12.028-07:00

In today's write-up, Frank Rolfe, the author of Billboard Home Study Course says it all. Billboard creative artwork can sell or embarrassed a brand. Following simple rules will not only turn out to a memorable ad but will also connect well with the right target audience with right ROI. Happy reading...

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-65750986751463277732010-04-27T08:19:00.000-07:002010-09-14T07:15:06.174-07:00

By MaryEllen Tribby The first and most notable advantage of social media advertising is its low cost. The Good . . . Once your website is built and running, it costs very little to get your customers and prospects to go to it. They will do it on their own almost every time you put an advertisement in front of them, and every time they consider buying one of your products. If you have

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-64358875461001454962010-04-26T03:06:00.000-07:002010-04-26T04:12:10.013-07:00

The Internet is the biggest psychological and social human experience... We make encouraging viral activity.~Cynthia Gordon Social MediaEveryone talks about the ease of Social Media. But if you are not doing it effectively you are just wasting your time.So, in our next couple of bloggs, we are going to look at some of these issues with Mary Ellen Tribby, an expert in social and internet

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-79943912335853508222010-03-31T07:11:00.000-07:002010-03-31T07:26:53.472-07:00

IntroductionOutdoor advertising can trace its lineage back to the earliest civilizations. Thousands of years ago, the Egyptians employed a tall stone obelisk to publicize laws and treaties. While formats have certainly changed and as advertising ideas have evolved, outdoor is still here. Early Stages In 1450, Johannes Gutenberg invented movable type printing, and advertising in the modern sense

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-68654247184774021152010-01-25T02:23:00.000-08:002010-01-25T03:31:00.712-08:00

Why should you/your client use Billboards?Billboard business is all about location, because a billboard with a good location (on an Interstate or major highway) can have more viewers than the super eagles. Another great benefit of outdoor advertising is that it does not interrupt consumers in any way. There's no obnoxious sound, smell or other type of negative attention grabber. Billboards get

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-71704203194867861492009-12-15T02:39:00.000-08:002010-02-17T06:07:26.759-08:00

Author: JyotsnaIntroduction:An advertisement as an object and an advertising as a process has lots of contents and players to bring that concept. As an object it is the Ad designer or the agent who has the role to play, while as a process it is the beholder who has the responsibility to accomplish the objective. In between these two there are other players also to play their separate roles. While

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-80845500799564596122009-12-15T01:09:00.001-08:002009-12-15T01:10:38.099-08:00

Arie den BoonNow that television seems likely to become less effective – and the same holds for almost all other media – what can marketing managers do to get the best out of their marketing budgets? They plunge into the media synergy field and use more media in their campaigns. But what they get is not clear until the campaign is over: a good or bad surprise. Their task is difficult and there is

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-74269360054382901872009-12-15T00:52:00.000-08:002009-12-15T01:05:49.631-08:00

Robert Passikoff and Don E. SchultzNearly four decades ago, Neil Postman, professor, media theorist and cultural critic, predicted what he termed media ecology: 'Media ecology looks into the matter of how media of communication affect human perception, understanding, feeling and value.'This reflects remarkably the concerns modern marketers are facing, especially in regard to how consumer

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-47747977376765374442009-12-14T02:48:00.000-08:002009-12-14T02:53:17.685-08:00

Creating Advertisements 2The proliferation of the media and rising media costs constitute another major challenge to creativity in advertising. According to Arun Nanda, Chairman and Managing Director, Rediffusion Advertising, media costs have risen 52 per cent between 1991 and 1994. The number of TV channels is one factor. The problem is how to get the most out of your money. In advertising, a

Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-3071984598103874918.post-3005402923289283632009-11-12T04:57:00.000-08:002009-11-12T04:58:33.974-08:00

Creating Advertisements 1Having discussed the market and marketing and the research associated with marketing operations, we are now in a position to discuss the communication component of marketing or advertisements. How are advertisements created? What goes into the making of an effective advertisement? What are the disciplines and the kind of mind required to create effective advertisements?

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-29342184338330478272009-11-12T04:46:00.000-08:002009-11-12T04:47:12.800-08:00

Is Your Advertising Working as Hard as It Could?If you frequently advertise, you no doubt have a good idea of which ads work and which ads don't by comparing sales levels after advertisements have run. You likely have adjusted your advertising based on these observed sales results, and will continue to do so. However, it may take quite some time for your advertisements to improve to the point

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-75905360307873070042009-11-05T01:36:00.000-08:002009-11-05T01:38:01.026-08:00

Dealing with Newspaper AdvertisingWith newspaper advertising [and with all other types of media], Consistent Advertising = Familiarity = Trust = Customers. People won’t buy from you until they trust you.Trust and confidence take time to build up. To be successful with newspaper advertising, you need persistence, patience, and a budget to keep your newspaper advertising running to build that

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-59986193228163146052009-11-05T01:14:00.000-08:002009-11-05T01:15:15.500-08:00

Allocating Advertising Dollars for Advertising ResearchOne of the challenges facing marketers is how to afford to test advertising. It is human nature that, given a finite advertising budget, all advertising dollars should be spent producing and placing/airing an ad or commercial. Unfortunately, by definition, half of all advertisements produced are below average. Many ads do nothing positive

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-59133614512358138322009-11-02T03:39:00.000-08:002009-11-02T03:42:06.397-08:00

Written by: Eric BrantnerThe man many consider to be the greatest ad man of all time, David Ogilvy, used to always preach the importance of conducting thorough research before writing a single word of copy. Research is the best foundation for coming up with profitable ideas and the right angle for your copy. Without it, you’re like a blindfolded drunk trying to throw a bull’s-eye while playing

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-38103266246337776722009-10-26T08:00:00.000-07:002009-10-26T09:08:55.608-07:00

Marketing Basics: Competitor AnalysisWritten by: Eric Brantner In part 2 of my Marketing Basics series, I want to talk about getting the most out of your competitor analysis (by the way, make sure you read part one of this series about defining your target audience.) When I’m getting ready to write copy for a new client, I always ask them about their competition. See, it’s important that you know

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-9813333024728535122009-10-23T12:30:00.000-07:002009-10-23T12:30:00.194-07:00

Marketing Basics: Defining Your Target AudienceWritten by: Eric Brantner Because I’m a copywriter, a lot of my posts have to do with general marketing techniques that apply to both online and offline communication. In light of this, I thought it would be a good idea to do a series on the basic principles of marketing. Over the next several posts, I’ll cover everything from defining your target

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3071984598103874918.post-6024803402417088872009-10-16T00:05:00.000-07:002009-10-16T04:03:19.523-07:00

Above all, marketing must consider the proper timing of the launching of a new product or even the promotion of a particular product. One has to have a knowledge and understanding of the buying behavior of the customers. Where do they buy? When do they buy? There are both buying seasons and buying locations. A product or service will not sell because the marketing organization or the manufacturer

Unknownnoreply@blogger.com0