Happenings, advice and other technology thoughts !

Crowd Sourcing the Presidential Motorcade @WashingtonPost

shashib@gmail.com (Shashi Bellamkonda) — Fri, 30 Jul 2010 20:11:49 PDT

The Washington Post article was interesting and showed a side of the current admin that is continuing the volunteering/ crowdsourcing tradition.. As the president was in NYC the motorcade was looking for volunteer drivers and one of them blogged about the volunteer assignment. See blog post http://bit.ly/9OO8G7 .Of course no sensitive info and also the assignment was to drive one of the vans in the motorcade.

I think this is a great way to preserve the culture of volunteerism , need more of this for schools and libraries. The reasons the pitch Fork blogger gave for the voluntary assignment were:

1) the president is doing Democratic fundraisers, which are political, so using enlisted military men or policemen to drive his people around would be ethically questionable because those dudes are apolitical by nature

2) it’s expensive to fly in drivers from DC, and there’s no real reason to

3) there is a culture of volunteerism within the Obama administration. like apparently when he does a rally in St. Louis there are like a hundred people doing what i do. they did an extensive background check on me to do this too.

Read the post article and the pitchfork article http://bit.ly/9OO8G7

Amplify’d from www.washingtonpost.com

On Saturday night, an indie music blogger found himself partying on a Chinatown rooftop in Manhattan, gushing not about the new Arcade Fire album but about his admiration for President Obama. Turns out he was yammering within earshot of "some kid who said he worked for the Democratic National Committee."

Four days later, the blogger -- whom we can identify only as David -- was allegedly driving a van in the president's motorcade as it zigzagged across Manhattan.
Read more at www.washingtonpost.com

See this Amp at http://bit.ly/cxn1Gn

5 Social Media Topics to Watch @ambercadabra @radian6

shashib@gmail.com (Shashi Bellamkonda) — Fri, 30 Jul 2010 09:39:14 PDT

I wanted to let you know about this post on the Radian 6 blog where Amber has laid out the 5 topics to watch. In the order of my preference i would rank 1) Social media integration 2) Social CRM 3) measurement 4) location 5) privacy and participation.

What do you think ? head over to the Radian 6 blog and read thw whole article

Amplify’d from www.radian6.com

Location, Location, Location

Social CRM

Measurement & Accountability

Privacy & Participation

Social Media Integration
Read more at www.radian6.com

See this Amp at http://bit.ly/bjONAe

@DaveMcClure Files For $30 Million Venture Fund: 500 Startups

shashib@gmail.com (Shashi Bellamkonda) — Fri, 30 Jul 2010 07:18:10 PDT

I know Dave Mcclure wears many hats in fact 500. He has been involved with may forward thinking initiatives. Among other things the Startup Visa . I missed out many times on the Geeks on a plane ( love the concept and want to try foodies on a plane) . DAve is also the Dave is the co-founder of Startup2Startup & Finance4Founders, monthly dinner meetings for Silicon Valley.

Wish him the best in this venture and may many startups thrive and succeed.

Amplify’d from techcrunch.com

In January, we broke the news that prolific Silicon Valley angel investor Dave McClure was to set up its own venture capital fund.

Yesterday, the man filed for the fund with the SEC, providing us with more details (hat tip to FormDs.com). The name will be 500 Startups – McClure has long called himself the master of 500 hats – and the initial fund will amount to max. $30 million according to the filing.
Read more at techcrunch.com

See this Amp at http://bit.ly/cMytNM

Tweetchat - How to Increase Traffic to your Website today - Thu 29th July 2010 - 1:00 PM - 2:30 PM (ET)

shashib@gmail.com (Shashi Bellamkonda) — Thu, 29 Jul 2010 08:55:31 PDT

Local expert and small business entrepreneur,Tinu Abayomi– Paul (@Tinu), will be on a tweet chat on increasing your website’s traffic and search engine optimization (SEO). Tinu is an expert at helping people generate leads and traffic from the web. Widely published, Tinu blogs at freetraffictip.com about building traffic systems to increase website profitability. She offers how-to manuals, including “The 7 Secrets to Fast, Massive Traffic,” as well as consultations. The tweet chat is organized by Network Solutions

WHAT: Smallvolution tweet chat on “How to increase traffic to your website”
WHEN: Thursday July 29th 1-2:30 EST
WHERE: http://tweetchat.com/room/netsol
HOW: Log in to Twitter and follow the hashtag #netsol. Join other entrepreneurs and members of the small business community on Facebook at www.facebook.com/networksolutions.

Published first in my column at Examiner.com

#netsol

Facebook launches Facebook Questions in beta

shashib@gmail.com (Shashi Bellamkonda) — Wed, 28 Jul 2010 15:29:56 PDT

n a move probably aimed at Linkedin Questions Facebook today launched a beta version of Facebook Questions. usually you can ask questions of your network using your wall and that appears in the ffed of anyone who is connected with you unless they have chosen to hide you :) ( Yes that has happened to me) Now this feature gives you a chance to search for, answer or ask for help from the Facebook community outside of your network if they chose to look for the topic.

One added feature i found interesting off the bat is the ability to add a poll to your question. That would be useful inc ase you don't want to answer in words and still want to participate.

Here is what Facebook has to say on their blog:

Millions of people ask their friends questions on Facebook every day. What new music should I listen to? Where's the best sushi place in town? How do I learn to play the piano?
Today we're introducing Facebook Questions, a beta product that lets you pose questions like these to the Facebook community. With this new application, you can get a broader set of answers and learn valuable information from people knowledgeable on a range of topics.
Since we like to develop products carefully over time with your help, Facebook Questions is available to a limited number of people right now, and we'll be developing it rapidly based on their feedback. We're aiming to bring this product to all of you as quickly as we can.

Ask Anything, Get Quality Answers

Facebook Questions helps you tap into the collective knowledge of the more than 500 million people on Facebook. For example, if you're vacationing in Costa Rica and want to know the best places to surf, you can use Facebook Questions to get answers from nearby surfing enthusiasts. Because questions will also appear to your friends and their friends, you'll receive answers that are more personalized to you.
To ask a question to the community, just click the "Ask Question" button at the top of the homepage. You can also ask questions about your friends from their profiles, similarly to how you would post on their Walls.

In conferences for small business i advice experts to look for and anser questions and if they give good answers their validity as an expert increases and that in turn may lead to traffic back to their profile and their business What do you think of this new feature?

Shashi Bellamkonda is Director - Social Media & Social Media Swami of Network Solutions a company that works together to help small business succeed online with web hosting, do-it-yourself website builder software, online marketing tools and domain names. VisitShashi Bellamkonda's blog. Shashi is a regular contributor to the DC Examiner and Tech Cocktail. This article contains the opinions and observations of the author and may not necessarily reflect those of Network Solutions or its clients or partners.

First published in my DC Social Media Examiner column.

#mybf10 Atlanta Tribune Small businesses conference atlanta

shashib@gmail.com (Shashi Bellamkonda) — Thu, 29 Jul 2010 06:57:19 PDT

Social Media Site For Fitness from @techcocktail

shashib@gmail.com (Shashi Bellamkonda) — Wed, 28 Jul 2010 08:01:15 PDT

Interesting site and you should also check out fitfeud.com for another type of fitness and social exchange.

Amplify’d from techcocktail.com

If you thought the gym or yoga studio was your safe-haven from the connected world, think twice. Devices and sites are keeping us connected and trying to keep us on plan and in shape more than ever. The great news is that new sites like FiVi.com are moving beyond simple planning and tracking, attempting to create a more social and enjoyable path to fitness and well-being.
Read more at techcocktail.com

See this Amp at http://bit.ly/bqv7UO

Fast talking the Linchpin story at the Sweets and Tweets event

shashib@gmail.com (Shashi Bellamkonda) — Tue, 27 Jul 2010 07:22:00 PDT

I spoke at the event Six Linchpins Speak at Midsummer Madness Sweets and Tweets (Hat Tip | Seth Godin) organized by Debbie Weil on July 21st at the Baked and Wired Georgetown. I was honored to be speaking with Chris Dorobek, Jennifer Berk, Susan Harris, Justin Thorp and Mike Jolkovski. See the video below and please give me your feedback and advice . Thanks

Pictures from the event:

Code for America Chooses DC : Connecting city governments and Web 2.0 talent

shashib@gmail.com (Shashi Bellamkonda) — Mon, 26 Jul 2010 20:14:28 PDT

I think this is a great initiative and may help city and local government's get the power of Web 2.0 Glad to see Peter Corbett on the Board of Advisors http://codeforamerica.org/who-we-are/
Amplify’d from codeforamerica.org
Since our May announcement of the five Code for America cites, we have been working to better define the projects that our teams (made up of Fellows and city staff) will develop over the course of 2011. Initially the five cities were chosen because their applications reflected a deep understanding of the power the web as a platform can bring to cities. Each of these applicants demonstrated not only cutting-edge thinking and a willingness to invest in long-term change, but also a compelling problem they were committed to solving to make their government more efficient, transparent and participatory.
The cities chosen for the first Code for America cycle are:

Boston, MA

Boulder, CO

District of Columbia

Philadelphia, PA

Seattle, WA

Read more at codeforamerica.org

See this Amp at http://bit.ly/cO242M

via Amplify.com

Posted via email from Shashi Bellamkonda | Thoughts of a Social Media Swami

Amplify Introduces Post by Email

shashib@gmail.com (Shashi Bellamkonda) — Mon, 26 Jul 2010 12:55:37 PDT

Got a exciting email from Eric Goldstein CEO of Amplify that I wanted to share with you and also at the same time test the new feature that Amplify ahs introduced. If you are reading this, then I did something right. Cheers ! I like Amplify and came across it from another user in my network just by following their link. Do you use Amplify?

Today we are excited to introduce post-by-email on Amplify, making it easier for you to spark conversation on a wider range of content from anywhere on any device across all your social networks!
To get your unique Amplify email address so you can start posting by email, visit your Post by Email page.
Here’s how it works… whatever you provide as the subject of your email will be used as the title of your post. If you want to microblog, simply leave the subject of your email blank. The body of your email will be used as the content of your post. Photos that are included in your email (either inline or as attachments) will be included in your Amp. Post-by-email does not yet support video, but we plan to add that soon.
Like all content shared on Amplify, anything posted by email can simultaneously be auto-posted to Twitter, Facebook, Google Buzz, FriendFeed, Tumblr, Blogger, Posterous, WordPress or any of our other supported services. You will have the option to easily auto-post to all or none of your default services, or even select specific ones to post to on a per-email basis.
After your email has been posted on Amplify, you will receive an email confirmation letting you know.
More specific instructions and examples are provided on your Post by Email page.

See this Amp at http://bit.ly/ctUosw

via Amplify.com

Posted via email from Shashi Bellamkonda | Thoughts of a Social Media Swami

#dmv events : IABC DC 's Annual Networking and Resume Review/Career Counseling Night | Thursday, August 12, 2010

shashib@gmail.com (Shashi Bellamkonda) — Mon, 26 Jul 2010 11:20:55 PDT

Annual Networking and Resume Review/Career Counseling Night

What : One of IABC/DC Metro’s signature events, the Annual Networking Night is a sweat-free tradition in the DC Metro area's public relations and business community. Not only is it an opportunity to meet and mingle with communicators from all over the area, it is also a chance for free resume review and career counseling sessions, which will be conducted by senior communicators who are generously volunteering their time. More details

Thursday, August 12, 2010 5:30 PM -8:30 PM

Bethesda Hyatt, 7400 Wisconsin Ave., Metro-Red Line - Bethesda, Parking $9 valet/$7 self park, Bethesda, MD 20814

Business Casual

View Event Fees

RSVP Here : Thursday, August 12, 2010

See this Amp at http://bit.ly/ce6vp2

via Amplify.com

Posted via email from Shashi Bellamkonda | Thoughts of a Social Media Swami

8th Annual Moving Your Business Forward Conference Atlanta July 28th 2010

shashib@gmail.com (Shashi Bellamkonda) — Mon, 26 Jul 2010 10:02:14 PDT

I am in Atlanta on 27th and 28th and I am looking forward to being part of July 27th Atlanta tweet-up Happy Hour Brent Leary and the Swami at Tavern 99 and the 8th Annual Moving Your Business Forward Conference | “Technology & Diversity in Social Media” on July 28th

1) If you can come to the meetup please RSVP here : http://julyatl.eventbrite.com/ | Tavern 99 128 East Andrews Dr Atlanta, GA 30305

2) The Conference is Free $10 for boxed lunches: If interested RSVP here http://2010mybf2.eventbrite.com/ -

Wednesday, July 28, 2010 | 9 a.m. to 3 p.m.| 8:30 Registration/Breakfast | Clayton State University | Student Activites Center2000 Clayton State Boulevard | Morrow, GA 30260

See this Amp at http://bit.ly/9ehvS7

via Amplify.com

Posted via email from Shashi Bellamkonda | Thoughts of a Social Media Swami

Suggestion to Amplify

shashib@gmail.com (Shashi Bellamkonda) — Mon, 26 Jul 2010 21:26:41 PDT

@egoldstein I need a way to call a number and post to my Amplify the podcast

See this Amp at http://bit.ly/bSo3Lj

via Amplify.com

Posted via email from Shashi Bellamkonda | Thoughts of a Social Media Swami

shashib@gmail.com (Shashi Bellamkonda) — Mon, 26 Jul 2010 09:39:18 PDT

@egoldstein I need a way to call a number and post to my Amplify the podcast http://bit.ly/bSo3Lj

Pepco activates Social Media to Connect with thunderstorm affected DC Metro area Customers @pepcoconnect

shashib@gmail.com (Shashi Bellamkonda) — Sun, 25 Jul 2010 19:19:53 PDT

This article was first published in my column in the Examiner.com

July 25th 2010 :Today started off as a nice albeit hot summer day and then the storms struck the DC area this afternoon brining with them wind speeds of over 70 mph and a tornado like storm that landed near the W.Montgomery Ave. Rockville MD. According to the Washington Post at one time today more than 400,00 people were without power. The Washington Post article also says "The number of outages in the Pepco service area appeared to be the largest since Hurricane Isabel in 2003." At the time of writing this article the Washington Post put the number of folks still without power as Pepco: 292,405 | Dominion: 31,461 | BG&E: 64,364. Callers to the PEPCO line reported that the automatic response was that the power would be restored back to normalcy by July 30th The Pepco spokesperson Mary Beth Hutchinson clarified on WTOP news says they are calling in all available crews and will be working all night to restore power to customers. Pepco expects power restoration to be a "multi-day effort..

Pepco also swung into action in the Social Media with Pepco Twitter spokesperson Andre Francis reaching out on Twitter. Atleast they seem to have a good crisis plan in place and have activated it. if you are still out of power you are adviced to call 1-877-PEPCO-62. The ETR ( Estimated time of restoration) may not e currently accurate due to the overlading of the systems.

See the conversation about Pepco on Twitter http://search.twitter.com/search?q=pepco I wish Pepco the best in quickly restoring the power.

I think there is a case for underground lines just like Joe LaCour tweeted "You think PEPCO would learn and bury power lines. If 200K families each lose $200 worth food, that's $40 million." I am amazed that the capital of the world's most powerful nation still has overhead lines while the cities I lived in converted to underground cables in the 70's.

Treat all intersections without traffic lights or police direction as 4 way stops.

shashib@gmail.com (Shashi Bellamkonda) — Sun, 25 Jul 2010 17:45:19 PDT

I had an experience of this as I drove back to Montgomery County from Virginia this evening.It seems that people see a traffic light that is not working and there is total anarchy in disregarding the rules.

Utilities are working to restore power to impacted Montgomery County residents. Treat all intersections without traffic lights or police direction as 4 way stops.

For Montgomery County residents experiencing Power outages, please call your local power company:
Pepco
1-877-737-2662
Baltimore Gas and Electric
1-877-778-2222
Allegheny Power
1-800-255-3443

The North Dakota Farm Bureau Social Media success

shashib@gmail.com (Shashi Bellamkonda) — Sun, 25 Jul 2010 07:50:26 PDT

Interesting article on farmers and social media with a nice quote : “Consumers are seeking out where their food comes from and farmers can capture simple stories of their farming and ranching practices through blogging,” Pinke said

Have you heard of http://www.localharvest.org/ and http://cropmob.org/

Amplify’d from www.grandforksherald.com

DICKINSON, N.D. — Farmers far and wide are turning more and more toward social networking to help with daily business and farming practices and also to bring them in touch with fellow farmers and consumers.

With the help of Facebook, Twitter and blogs, farmers are finding it easier to get answers to questions and advice from fellow farmers and experts in the areas of agriculture as well as finding a way to share stories with consumers and those distanced from farming.
Read more at www.grandforksherald.com

See this Amp at http://bit.ly/dAgceG

TBD.com Tweet up on July 27th

shashib@gmail.com (Shashi Bellamkonda) — Sun, 25 Jul 2010 06:45:38 PDT

TBD.com folks are organizing a Tweetup on July 27th at Whitlow’s on Wilson in Arlington. 5.30 p.m .

Details :

Join some of the TBD staff Tuesday, July 27 from 5:30 to 8 as we attempt social contact (though not for the first time)… over happy hour specials at Whitlow’s on Wilson in Arlington.

WoW’s happy hour specials run from 4-7 pm and include $2 PBR and Miller High Life cans; $3 drafts (not including Guinness); $3 red or white house wine and $3 rail drinks. If you’re hungry, we’ll just happen to be there for $4 Taco Tuesday, you you’ve got that going for you.’

RSVP at our Facebook page

My blog carryoncurry.com is part of the TBD community network – Check out a list of all the TBD community partners. The real TBD.com is under the covers and the release is TBD but my gut tells me any day soon. Tbd,com is a being launched by the same company as Politico, ABC7 and NewsChannel8. According to Nathasha Lim | Community Host, Food & Dining, TBD - “ Our focus is on hyperlocal news and community engagement. “

The TBD team have embarked on several uncommon outreach activities including participating in local events like DCweek, maintaining “Camper public office hours “ . Hope you will attend and meet them. I am taking a rain check for this tweetup as I am in Atlanta having my own tweet up for Atlanta but I will sure miss it.

Graphene as the magic material for the next generation of high-speed electronics

shashib@gmail.com (Shashi Bellamkonda) — Fri, 23 Jul 2010 13:44:28 PDT

This is a cool look at some future materials that will make our electronics faster and make the term "nanribbons" more commonplace even though the article from MIT says '"It's a first step in a long chain of steps that will lead to graphene electronics.""

Amplify’d from www.technologyreview.com

The new method, which involves building from the molecular scale up, comes from researchers at the Max Planck Institute for Polymer Research in Germany and Empa in Switzerland. With atomic-level precision, the researchers made graphene nanoribbons about a nanometer wide.

The molecule-thick carbon material called graphene outperforms silicon, which is currently used in electronic components, in every way. It conducts electricity better than silicon, it bends more easily, and it's thinner. Using graphene instead of silicon could lead to faster, thinner, more powerful electronic devices. However, unless graphene sheets are less than 10 nanometers wide and have clean edges, they lack the electronic properties needed before manufacturers can use them for devices like transistors, switches, and diodes--key components in circuitry.
Read more at www.technologyreview.com

See this Amp at http://bit.ly/aUqe0e

India Reveals Linux-Based $35 Tablet

shashib@gmail.com (Shashi Bellamkonda) — Fri, 23 Jul 2010 06:48:07 PDT

This Fast Company article is a bit snarky. In retrospect I should have amplified a more thorough analysis from the Wall Street Journal (http://bit.ly/dqsizU ).

Seems like the project was spearheaded by the "National Mission for Education" most likely similar to the STEM program. The device cost will be as much as a common cell phone.

I think taking a potshot at OLPC ( who ever did that) was wrong. The goals are the same.

This paragraph from Fast company was a cheap shot

"Either the project has been made using materials sourced cheaper than anyone else can from Chinese suppliers. Or they're using old components, which means to quote Kit, "the thing would perform like a bitch." Or maybe they're making the components themselves from the carapaces of dung beetles and discarded bindis." ( see typo too)

If they can pull it off I predict that streetside vendors will be doing their accounting online using cloud computing and citywide wifi signals.

Amplify’d from www.fastcompany.com

The happy man you see above is not the nine gazillionth owner of an iPad, but the Indian minister for HR Development, Kapil Sibal. What he's holding in his hand is, he claims, a $35 tablet that will give the OLPC a run for its money. It is, he told the press, "our answer to MIT's $100 computer." Developed by students and professors at India's tech universities--including the IITs of Madras and Bombay.
Read more at www.fastcompany.com

See this Amp at http://bit.ly/bhL8Nn

Answer to the question : Can I have multiple profiles on Facebook?

shashib@gmail.com (Shashi Bellamkonda) — Thu, 22 Jul 2010 07:22:00 PDT

Answer from the Facebook Help Section

Maintaining multiple accounts, regardless of the purpose, is a violation of Facebook’s Terms of Use. If you already have a personal account, then we cannot allow you to create business accounts for any reason. You can manage all the Pages and Socials Ads that you create on your personal account.
Please keep in mind that the fans of any of the Pages you administer will not have visibility or access to your personal account or profile. Any actions that you take as a Page administrator on your Page will show the Page’s name as the actor and not your personal name.
To create a Page, simply click on the "Create a Page" link under the Sign Up section of www.facebook.com.
If you wish to manage ads for multiple clients, you will need to do so from one account. We suggest you restrict all ads for each client to separate campaigns. Unfortunately it is not currently possible to designate separate credit cards for each campaign or to have multiple administrators for the same ad account.

Saying hello to my 500 Million Fellow Facebook users

shashib@gmail.com (Shashi Bellamkonda) — Wed, 21 Jul 2010 21:08:39 PDT

It seems like just yesterday to me that I received my first invite to Facebook. I had heard that Facebook was now open to all and had joined to setup a quick profile and then did not do anything about it ( atleast as i remember it). What got me to become active was a email from a cousin who used the Facebook friend finder to send me yet another invite. This promoted me to take a look.

Takeaway : Your users are going to be the evangelists to expand your users. Take care of them first

As I saw this announcement my first thought was about having to replace the number in my speaking slides where I talk abotu the population fo Facebook making it the 3rd largest (it it were) country by population after India and China.

I am happy that one social network is gaining in popularity and as long as they have the users’ interests at heart and make it convenient and efficient to maintain and grow human connections I wish them the best.

Along with Mark Zuckerberg’s message below also check the cool photo gallery of Thanks from Facebook Employees.

Hello my 500 Million co-users of Facebook. Are we connected on Facebook?

@scobleizer review of Flipboard a new social news app for iPad

shashib@gmail.com (Shashi Bellamkonda) — Wed, 21 Jul 2010 21:11:04 PDT

Read the review on the Building43 Blog
I am off to explore it

No yelp for hospital reviews ?

shashib@gmail.com (Shashi Bellamkonda) — Wed, 21 Jul 2010 09:10:43 PDT

Good article and thought provoking question from Anne Zieger @nextHealthMedia What are we doing to leave patients so untouched, unconnected and unimpressed (maybe not disappointed, but not impressed) by their hospital stay that they do nothing to communicate about it on their own?

Amplify’d from nexthospitalmanifesto.wordpress.com

Seems like a good time to consider the following data, drawn from the Pew Internet and Life Project Report, which makes it pretty clear how little engagement consumers have with hospitals.

According to Pew data from blogger Nicola Ziady, 60 percent of e-patients engage with social media (sidestepping for now the question of how to *really* define an e-patient). What do they do online? According to Ziady’s data:

Read more at nexthospitalmanifesto.wordpress.com

See this Amp at http://bit.ly/dsTHOr

Update : The headline was more for conveying that sites with user reviews are not as popular as Yelp is. I got this response on Twitter from Yelp Community Manager "No shortage of hospitals reviewed in your neighborhood! http://bit.ly/bFi5Bl" . Point well taken.

Does Your Job Title Get the Job Done? @hbr

shashib@gmail.com (Shashi Bellamkonda) — Mon, 19 Jul 2010 09:36:52 PDT

Must read article on the Harvard Business Review blog by Bill Taylor. Great quote from the article - "Would you rather be director of process improvement at a fast-growing software company, or, in the words of one job title of the future, Minster of Progress?"

I agree I would rather remain a Social Media Swami for Network Solutions :)

Amplify’d from blogs.hbr.org

Nobody does a better job than The Economist at skewering the excesses and absurdities of organizational life. In a recent issue, the magazine's Schumpeter columnist took aim at the rampant inflation of job titles in companies and governments around the world.

The winner, by a mile, was North Korean dictator Kim Jong Il, who, according to The Economist, has 1,200 official titles, "including roughly translated, guardian deity of the planet, ever-victorious general, and lodestar of the 21st century." Memo to President Obama: "Leader of the Free World" seems downright lame compared with "supreme commander at the forefront of the struggle against imperialism and the United States" — not to mention my personal favorite, "greatest man who ever lived."
Read more at blogs.hbr.org

See this Amp at http://bit.ly/bbmM1o