business marketing

noreply@blogger.com (Business Marketing) — Wed, 19 May 2010 13:48:00 +0000

BUSINESS MARKETING




	Origins of business marketing. In the broadest sense, the practice of one purveyor of goods doing trade with another is as old as commerce itself. As a niche in the field of marketing as we know it today, however, its history is more recent. In his introduction to Fundamentals of Business Marketing Research , J.	Business marketing vs. consumer marketing. Although on the surface the differences between business and consumer marketing may seem obvious, there are more subtle distinctions between the two with substantial ramifications.Dwyer and Tanner (2006) note that business marketing generally entails shorter and more direct channels of distribution

	Who is customer in a B2B Sale? While "other businesses" might seem like the simple answer, Dwyer and Tanner (2006) say business customers fall into four broad categories: companies that consume products or services, government agencies, institutions and resellers	B2B Marketing Strategies. B2B Branding is different from B2C in some crucial ways, including the need to closely align corporate brands, divisional brands and product/service brands and to apply your brand standards to material often considered “informal” such as email and other electronic correspondence.
	How big is business marketing? Among its members are marketing communications agencies that are largely or exclusively business-to-business-oriented. For example, they note that companies such as GE, DuPont and IBM spend more than $60 million a day on purchases to support their operations.	What’s driving growth in B2B Marketing? Companies are customizing marketing programs to individual accounts. First is the technological revolution. Technology is changing at an unprecedented pace, and these changes are speeding up the pace of new product and service development.
	The impact of internet. The Internet has become an integral component of the customer relationship management strategy for business marketers. Dwyer and Tanner (2006) note that business marketers not only use the Internet to improve customer service but also to improve opportunities with distributors.	13C

noreply@blogger.com (Business Marketing) — Wed, 19 May 2010 13:25:00 +0000

The impact of the Internet

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4a	The Internet has become an integral component of the customer relationship management strategy for business marketers. Dwyer and Tanner (2006) note that business marketers not only use the Internet to improve customer service but also to improve opportunities with distributors. According to Anderson and Narus (2004), two new types of resellers have emerged as by-products of the Internet: infomediaries and metamediaries. Infomediaries, such as Google and Yahoo , are search engine companies that also function as brokers, or middlemen, in the business marketing world. They charge companies fees to find information on the Web as well as for banner and pop-up ads and search engine optimization services. Metamediaries are companies with robust Internet sites that furnish customers with multiproduct, multivendor and multiservice marketspace in return for commissions on sales. With the advent of b-to-b exchanges, the Internet ushered in an enthusiasm for collaboration that never existed before--and in fact might have even seemed ludicrous 10 years ago. For example, a decade ago who would have imagined Ford, General Motors and DaimlerChrysler entering into a joint venture? That's exactly what happened after all three of the Big Three began moving their purchases online in the late 1990s. All three companies were pursuing their own initiatives when they realized the economies of scale they could achieve by pooling their efforts. Thus was born what then was the world's largest Internet business when Ford's Auto-Xchange and GM's TradeXchange merged, with DaimlerChrysler representing the third partner. While this exchange did not stand the test of time, others have, including Agentrics , which was formed in 2005 with the merger of WorldWide Retail Exchange and GlobalNetXchange, or GNX. Hutt and Speh (2001) note that such virtual marketplaces enable companies and their suppliers to conduct business in real time as well as simplify purchase processes and cut costs.Agentrics serves more 50 retailers around the world and more than 300 customers, and its members have combined sales of about $1 trillion.	4c
Origins of business marketing.		5e
Business marketing vs. consumer marketing.
Who is customer in a B2B Sale?
B2B Marketing Strategies.
How big is business marketing?
What’s driving growth in B2B Marketing?
*The impact of internet.*
iklannnnn
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27a

noreply@blogger.com (Business Marketing) — Wed, 19 May 2010 13:19:00 +0000

What’s driving growth in B2B Marketing?

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4a	Companies are customizing marketing programs to individual accounts. First is the technological revolution. Technology is changing at an unprecedented pace, and these changes are speeding up the pace of new product and service development. A large part of that has to do with the Internet, which is discussed in more detail below. Technology and business strategy go hand in hand. Both are corelated. While technology supports forming organization strategy, the business strategy is also helpful in technology development . Both play a great role in business marketing. Second is the entrepreneurial revolution. To stay competitive, many companies have downsized and reinvented themselves. Adaptability, flexibility, speed, aggressiveness and innovativeness are the keys to remaining competitive today. Marketing is taking the entrepreneurial lead by finding market segments , untapped needs and new uses for existing products, and by creating new processes for sales, distribution and customer service. The third revolution is one occurring within marketing itself. Companies are looking beyond traditional assumptions and adopting new frameworks, theories, models and concepts. They're also moving away from the mass market and the preoccupation with the transaction. Relationships, partnerships and alliances are what define marketing today. The cookie-cutter approach is out. The tremendous growth and change that business marketing is experiencing is due in large part to three "revolutions" occurring around the world today, according to Morris, Pitt and Honeycutt (2001).	4c
Origins of business marketing.		5e
Business marketing vs. consumer marketing.
Who is customer in a B2B Sale?
B2B Marketing Strategies.
How big is business marketing?
*What’s driving growth in B2B Marketing?*
The impact of internet.
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noreply@blogger.com (Business Marketing) — Wed, 19 May 2010 13:11:00 +0000

How big is business marketing?

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4a	Among its members are marketing communications agencies that are largely or exclusively business-to-business-oriented. For example, they note that companies such as GE, DuPont and IBM spend more than $60 million a day on purchases to support their operations. Dwyer and Tanner (2006) say the purchases made by companies, government agencies and institutions "account for more than half of the economic activity in industrialized countries such as the United States, Canada and France." A 2003 study sponsored by the Business Marketing Association estimated that business-to-business marketers in the United States spend about $85 billion a year to promote their goods and services. The BMA study breaks that spending out as follows (figures are in billions of dollars): Trade Shows/Events -- $17.3 Internet/Electronic Media -- $12.5 Promotion/Market Support -- $10.9 Magazine Advertising -- $10.8 Publicity/Public Relations -- $10.5 Direct Mail -- $9.4 Dealer/Distributor Materials -- $5.2 Market Research -- $3.8 Telemarketing -- $2.4 Directories -- $1.4 Other -- $5.1 The fact that there is such a thing as the Business Marketing Association speaks to the size and credibility of the industry. BMA traces its origins to 1922 with the formation of the National Industrial Advertising Association. Today, BMA, headquartered in Chicago, has more than 2,000 members in 19 chapters across the country. Hutt and Speh (2001) note that "business marketers serve the largest market of all; the dollar volume of transactions in the industrial or business market significantly exceeds that of the ultimate consumer market."	4c
Origins of business marketing.		5e
Business marketing vs. consumer marketing.
Who is customer in a B2B Sale?
B2B Marketing Strategies.
*How big is business marketing?*
What’s driving growth in B2B Marketing?
The impact of internet.
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25a
27a

noreply@blogger.com (Business Marketing) — Wed, 19 May 2010 13:06:00 +0000

B2B Marketing Strategies

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4a	B2B Branding B2B Branding is different from B2C in some crucial ways, including the need to closely align corporate brands, divisional brands and product/service brands and to apply your brand standards to material often considered “informal” such as email and other electronic correspondence. Product (or Service) Because business customers are focused on creating shareholder value for themselves, the cost-saving or revenue-producing benefits of products and services are important to factor in throughout the product development and marketing cycles. People (Target Market) Quite often, the target market for a business product or service is smaller and has more specialized needs reflective of a specific industry or niche. ^{[ 3 ]} A B2B niche, a segment of the market, can be described in terms of firmographics which requires marketers to have good business intelligence in order to increase response rates. Regardless of the size of the target market, the business customer is making an organizational purchase decision and the dynamics of this, both procedurally and in terms of how they value what they are buying from you, differ dramatically from the consumer market. There may be multiple influencers on the purchase decision, which may also have to be marketed to, though they may not be members of the decision making unit . Pricing The business market can be convinced to pay premium prices more often than the consumer market if you know how to structure your pricing and payment terms well. This price premium is particularly achievable if you support it with a strong brand. Promotion Promotion planning is relatively easy when you know the media, information seeking and decision making habits of your customer base , not to mention the vocabulary unique to their segment. Specific trade shows , analysts, publications, blogs and retail/wholesale outlets tend to be fairly common to each industry/product area. What this means is that once you figure it out for your industry/product, the promotion plan almost writes itself (depending on your budget) but figuring it out can be a special skill and it takes time to build up experience in your specific field. Promotion techniques rely heavily on marketing communications strategies (see below). Place (Sales and Distribution) The importance of a knowledgeable, experienced and effective direct (inside or outside) sales force is often critical in the business market. If you sell through distribution channels also, the number and type of sales forces can vary tremendously and your success as a marketer is highly dependent on their success. B2B Marketing Communications Methodologies The purpose of B2B marketing communications is to support the organizations' sales effort and improve company profitability. B2B marketing communications tactics generally include advertising, public relations , direct mail, trade show support, sales collateral, branding, and interactive services such as website design and search engine optimization . The Business Marketing Association is the trade organization that serves B2B marketing professionals. It was founded in 1922 and offers certification programs , research services, conferences, industry awards and training programs. Positioning Statement An important first step in business to business marketing is the development of your positioning statement. This is a statement of what you do and how you do it differently and better and more efficiently than your competitors. Developing your messages The next step is to develop your messages. There is usually a primary message that conveys more strongly to your customers what you do and the benefit it offers to them, supported by a number of secondary messages, each of which may have a number of supporting arguments, facts and figures. Building a campaign plan Whatever form your B2B marketing campaign will take, build a comprehensive plan up front to target resources where you believe they will deliver the best return on investment , and make sure you have all the infrastructure in place to support each stage of the marketing process - and that doesn't just include developing the lead - make sure the entire organization is geared up to handle the inquiries appropriately. Briefing an agency A standard briefing document is usually a good idea for briefing an agency. As well as focusing the agency on what's important to you and your campaign, it serves as a checklist of all the important things to consider as part of your brief. Typical elements to an agency brief are: Your objectives, target market, target audience , product, campaign description, your product positioning, graphical considerations, corporate guidelines, and any other supporting material and distribution. Measuring results The real value in results measurement is in tying the marketing campaign back to business results. After all, you're not in the business of developing marketing campaigns for marketing sake. So always put metrics in place to measure your campaigns, and if at all possible, measure your impact upon your desired objectives, be it Cost Per Acquisition, Cost per Lead or tangible changes in customer perception.	4c
Origins of business marketing.		5e
Business marketing vs. consumer marketing.
Who is customer in a B2B Sale?
*B2B Marketing Strategies.*
How big is business marketing?
What’s driving growth in B2B Marketing?
The impact of internet.
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noreply@blogger.com (Business Marketing) — Wed, 19 May 2010 13:00:00 +0000

Who is customer in a B2B Sale?

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4a	While "other businesses" might seem like the simple answer, Dwyer and Tanner (2006) say business customers fall into four broad categories: companies that consume products or services, government agencies, institutions and resellers The first category includes original equipment manufacturers , such as automakers, who buy gauges to put in their cars, and users, which are companies that purchase products for their own consumption. The second category, government agencies, is the biggest. In fact, the US government is the biggest single purchaser of products and services in the country, spending more than $300 billion annually. But this category also includes state and local governments . The third category, institutions, includes schools, hospitals and nursing homes , churches and charities. Finally, resellers consist of wholesalers, brokers and industrial distributors So what are the meaningful differences between B2B and B2C marketing? A B2C sale is to an individual. That individual may be influenced by other factors such as family members or friends, but ultimately it's a single person that pulls out their wallet. A B2B sale is to an organization. J dijual B2B adalah untuk organisasi. And in that simple distinction lies a web of complications that differ because of the organizational structure . Because there are some important subtleties to the B2B sale, the issues are broken down beyond just the original 4 Ps developed by McCarthy. The marketing mix is affected by the B2B uniqueness which include complexity of business products and services, diversity of demand and the differing nature of the sales itself (including fewer customers buying larger volumes).	4c
Origins of business marketing.		5e
Business marketing vs. consumer marketing.
*Who is customer in a B2B Sale?*
B2B Marketing Strategies.
How big is business marketing?
What’s driving growth in B2B Marketing?
The impact of internet.
12a
25a
27a

noreply@blogger.com (Business Marketing) — Wed, 19 May 2010 12:51:00 +0000

Business marketing vs consumer marketing

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4a	Although on the surface the differences between business and consumer marketing may seem obvious, there are more subtle distinctions between the two with substantial ramifications. Dwyer and Tanner (2006) note that business marketing generally entails shorter and more direct channels of distribution. While consumer marketing is aimed at large groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing. According to Hutt and Speh (2004), most business marketers commit only a small part of their promotional budgets to advertising, and that is usually through direct mail efforts and trade journals. While that advertising is limited, it often helps the business marketer set up successful sales calls. Marketing to a business trying to make a profit (Business-to-Business marketing) as opposed to an individual for personal use ( Business-to-Consumer , or B2C marketing) is similar in terms of the fundamental principals of marketing. In B2C, B2B and B2G marketing situations, the marketer must always: successfully match the product/service strengths with the needs of a definable target market; position and price to align the product/service with its market, often an intricate balance; communicate and sell it in the fashion that demonstrates its value effectively to the target market.	4c
Origins of business marketing.		5e
Business marketing vs. consumer marketing.
Who is customer in a B2B Sale?
B2B Marketing Strategies.
How big is business marketing?
What’s driving growth in B2B Marketing?
The impact of internet.
iklannnnnn
25a
27a

noreply@blogger.com (Business Marketing) — Wed, 19 May 2010 12:43:00 +0000

Origins of business marketing

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4a	In the broadest sense, the practice of one purveyor of goods doing trade with another is as old as commerce itself. As a niche in the field of marketing as we know it today, however, its history is more recent. In his introduction to Fundamentals of Business Marketing Research , J. David Lichtenthal, professor of marketing at the City University of New York 's Zicklin School of Business , notes that industrial marketing has been around since the mid-19th century, although the bulk of research on the discipline of business marketing has come about in the last 25 years. Morris, Pitt and Honeycutt, 2001, point out that for many years business marketing took a back seat to consumer marketing, which entailed providers of goods or services selling directly to households through mass media and retail channels. This began to change in middle to late 1970s. A variety of academic periodicals, such as the Journal of Business-to-Business Marketing and the Journal of Business & Industrial Marketing , now publish studies on the subject regularly, and professional conferences on business-to-business marketing are held every year. What's more, business marketing courses are commonplace at many universities today. In fact, Dwyer and Tanner (2006) point out that more marketing majors begin their careers in business marketing today than in consumer marketing.	4c
*Origins of business marketing.*		5e
Business marketing vs. consumer marketing.
Who is customer in a B2B Sale?
B2B Marketing Strategies.
How big is business marketing?
What’s driving growth in B2B Marketing?
The impact of internet.
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noreply@blogger.com (Business Marketing) — Wed, 12 May 2010 17:16:00 +0000

		Business Marketing Online Internet Bisnis Online Network Marketing melalui Website Jaringan Sosial
Internet marketing , also referred to as i-marketing , web-marketing , online-marketing , Search Engine Marketing (SEM) or e-Marketing , is the marketing of products or services over the Internet . >>		For all online marketers, the best online promotion strategy should be forming an online business Internet marketing network, which is a community where you can get in touch with other like minded people in your market niche. When it comes to Internet marketing network, social marketing is currently becoming a global phenomenon because social networking sites can offer a perfect platform where you can link up with others and form a business symbiotic relationship. All the links can be named “link wheel”. But how to put social marketing strategy into practice? In fact, the approach is simple: Join several but major social networking websites and create your own online business internet marketing network community, then connect with people in your niche by following your business rival network. The secret to online business Internet marketing network is getting involved in every major social media conversation. This is by responding to every direct tweet, post comments on blogs from people in your niche, reply to your emails and getting involved in every tweet debate in your market niche. As you do this, make sure that your contributions are insightful and you will begin getting loyal followers. With a good fan base or following, you will be assured that people will comment on your blog posts, tweet your posts and thus spreading your content. Constantly, work towards offering your online business Internet marketing network with unique content. This way you will increase your fan base and online money making will be a work in the park for you. For a long run, you can build your own online business Internet marketing network around your products, which can help you attract stable traffic from social networking sites.
Internet marketing is associated with several business models. >>
Advantages. Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. >>
Limitations. Internet marketing requires customers to use newer technologies rather than traditional media. >>
Security concerns. Information security is important both to companies and consumers that participate in online business. >>

noreply@blogger.com (Business Marketing) — Sat, 08 May 2010 16:43:00 +0000

3D--How Does It Work?

3D is based on the principle of stereoscopy, which creates the illusion of depth in an image. The easiest way to enhance depth perception in the brain is to provide the eyes of the viewer with two different images, representing two perspectives of the same object, with a minor deviation exactly equal to the perspectives that both eyes naturally receive in binocular vision.

There are currently three kinds of 3D technology on the market and each one works differently:

The first one, anaglyph technology, is the most famous one (think red/blue paper glasses) but usually the 3D effects are not so great.

The second one, polarized (or passive) technology, is the technology you have been exposed to when watching a 3D movie in an IMAX theater (e.g. Avatar 3D, Alice in Wonderland 3D, etc.)

The third one, active technology, is the most recent one that is quickly becoming the standard in terms of 3D watching at home.

Let’s learn more about each of these technologies....

Anaglyph Technology:

Is 3D new? Not at all.

For the longest time, mankind has been interested in creating a 3D effect on a 2D screen. Most painters created some effect of perspective in their paintings to simulate a 3D effect.

More recently, in 1853 Wilhelm Rollmann developed a technique to simulate 3D. He created anaglyph images using two color layers superimposed but offset with respect to each other to produce a depth effect. Usually the main subject remained centered while the foreground and background shifted laterally in opposite directions. When viewed with two-color glasses (the lenses are chromatically opposite in color usually red and cyan), these images produced a stereoscopic 3D effect (your brain is tricked into thinking that this picture is in 3D).

This technology has been used countless times in movie theaters, as the typical red and blue glasses are inexpensive. The movie Bwana Devil is regarded as the first of the commercial 3D movies in the 1950s. However, while the 3D effect were fun to watch, the pictures were of low quality and had strong shades of green and red.

Most DVD and Blu-ray Discs currently on the market use this technology.

Polarized (or Passive) Technology:

This is where it gets interesting. Most of us have seen Avatar or other movies in IMAX 3D with polarized 3D glasses. These glasses create the illusion of three-dimensional images by restricting the light that reaches each eye, creating a stereoscopic, or 3D, effect.

To create that 3D effect, two images are projected onto the same screen through different polarizing filters. The viewer wears low-cost eyeglasses which also contain a pair of different polarizing filters. Through the filters, each eye sees a different picture (each filter allows the light which is similarly polarized and blocks the light polarized in the opposite direction). This is used to produce a three-dimensional effect by projecting the same scene into both eyes, but depicted from slightly different perspectives.

The great thing about this technology is that the glasses you need to wear to enjoy 3D are really cheap (between $1 and $10 per pair); however, most believe that the 3D effects generated through this technology are not as sharp as the ones generated through a display with active technology.

Active Technology:

This technology has been adopted by most consumer electronics firms, including LG, Samsung, Panasonic, and more. With this technology, an HDTV will display one image to your left eye and one image to your right eye. Since the effective frame rate is halved, these HDTVs need to have double the refresh rate of HDTVs (60 Hz). This is why you will find that all 3D HDTVs have a minimum frame rate of 120 Hz (most have a frame rate around 240 Hz or even 480 Hz).

Active liquid crystal shutter glasses are then worn by the viewer and quickly block each eye in sequence to ensure that each eye only sees the corresponding image being displayed on the 3D TV set. The active shutter glasses are kept in sync with the HDTV using Bluetooth, infrared, or radio technology. These special glasses usually contain liquid crystals that can be made opaque, thus acting as a shutter. These glasses are battery-operated (battery life estimated at around 80 hours or so).

What is the Future of 3D?

3D is just coming on the market and the manufacturers are already thinking about its future. Most people enjoy 3D but are a bit put off by wearing glasses, as this makes watching a movie or sports events less social. Manufacturers have taken notice and the next wave of 3D will not require viewers to wear glasses to get a 3D effect. However, this new technology is not yet ready to be produced in mass quantity and at a price affordable enough for consumers.

Are You a Movie Buff?

Do you enjoy watching movies? Want to see the latest Hollywood blockbuster in a way that you never experienced? The latest in 3D technology is perfect for any movie buff. With images that seem to leap off the screen and straight into your living room, you'll feel like you're part of the action.

To get the full 3D-movie experience, you will need:

• A 3D-capable HDTV

• A 3D-capable Blu-ray Disc player

• A pair of 3D active shutter glasses

• A Blu-ray 3D Disc

• An HDMI cable (v1.4 recommended)

We expect HDMI v1.4 cables to arrive within a few weeks

All products sold separately

Add one of each of the items mentioned above to your Shopping Cart to get started and get the best 3D-viewing experience in the comfort of your own home.

Are You a Sports Enthusiast?

Sports enthusiasts will truly enjoy watching their favorite games in 3D. ESPN will start broadcasting some sporting events in 3D starting on June 11, 2010--just in time for the World Cup. This channel will also broadcast many other sporting events. When watching sporting events in 3D, be prepared to see the ball leap off the screen!

To get the full sports-enthusiast 3D experience, you will need:

• A 3D-capable HDTV

• A pair of 3D active shutter glasses

• An HDMI cable (v1.4 recommended)

We expect HDMI v1.4 cables to arrive within a few weeks

All products sold separately.

You will also need to purchase a cable subscription to a 3D channel (check with your local cable provider).

Add one of each of the items mentioned above to your Shopping Cart to get started and get the best 3D-viewing experience in the comfort of your own home.

Are You an Avid Gamer?

From the occasional player to the video game aficionado, 3D will add a new dimension to your gaming experience this summer. The PlayStation 3 will be enabled to read 3D video games and 3D movies through a firmware upgrade slated for this summer. Get immersed in the action in a way you never felt before.

To get the full 3D gaming experience, you will need:

• A 3D-capable HDTV

• A 3D-capable PlayStation 3 (available this summer through firmware upgrade)

• A pair of 3D active shutter glasses

• A 3D video game (available later in the year)

• An HDMI cable (v1.4 recommended)

We expect HDMI v1.4 cables to arrive within a few weeks

All products sold separately.

Add one of each of the items mentioned above to your Shopping Cart to get started and get the best 3D-viewing experience in the comfort of your own home.

If you are interested and would like to view more information click here

3D 101

Learning About Technology 3D

Known Companies

noreply@blogger.com (Business Marketing) — Fri, 30 Apr 2010 07:19:00 +0000

The Company is renowned in this field include:

eBay, Yahoo, Amazon.com, Google, And Paypal.

eBay



Type	Public (NASDAQ: EBAY)
Stand	San Jose, California, United States (1995)
Head office	San Jose, California, United States
Key people	Meg Whitman (President at once CEO) Pierre Omidyar (Founder)
Industry	Stock auctions
Product	Online auction PayPal
Income	U.S. $ 3.27 billion (2004)
Employee	8.100 (2004)
Slogan	The World's Online Marketplace
Site official	www.ebay.com
Status	Active

eBay (NASDAQ: EBAY) Is a website auction online which enables people from all over the world can buy and sell various goods and services.

History

eBay was founded on 1995 by Pierre Omidyar as "AuctionWeb", part of a personal site that included, Omidyar donated to the virus writing Ebola. This site was originally owned by Echo Bay Technology Group, Omidyar consultancy firm. Omidyar had tried to register a domain name "EchoBay.com" but that name was already owned by someone else, so he shortened his name to "eBay.com". eBay is headquartered in San Jose, California, Meg Whitman eBay has become president and CEO since March 1998.

E-bay success is an inspiration for many other auction companies that spread throughout the world. Ideas than eBay is one example of a phenomenon of "Long Tail" described by Chris Andersen same through his book "The Long Tail", which will create the ideal market in which the diversity of the goods sold will be more and more, while fewer in number.

Yahoo!



Type	Public (NASDAQ: Yhoo)
Industry	Internet Software
Founded	Santa Clara, California (March 1, 1995)
Founder	Jerry Yang David Filo
Head office	701 First Avenue Sunnyvale , California, United States
Regional services	The whole world
Key people	Carol Bartz (CEO) Roy J. Bostock (Chairman) Jerry Yang (Co-founder) David Filo (Co-founder)
Product	See list of Yahoo products.
Income	U.S. $6,460 billion (2009)^[1]
Operating profit	$ 3.589 billion (2009)^[1]
Net income	$ 597.99 million (2009)^[1]
Total assets	$ 14.936 billion (2009)^[1]
Total Equity	$ 12.493 billion (2009)^[1]
Employee	13.900 (Q4 2009)^[2]
Subsidiaries	List of acquisitions by Yahoo!
Website	www.yahoo.com

Yahoo! is a web portal operated a popular company called Yahoo! Inc.. which was pioneered by by David Filo and Jerry Yang. Yahoo! Was originally just a kind of bookmarks (Guide book page), the idea originated in April 1994, Where two people alumni Stanford University get a vacation when profesor they go out cityleave large. because

Two student technique has a bit of work to do but surf Internet. They did not take long to compile a list bookmarks large, grouped by subject.

Then they thought to put it in web, And began working to create a program database to handle it so it can provide results in online.

Collection bookmarks , now known as Yahoo!, Received some 80 million visitors every month (2000 census).

Amazon.com

Amazon.com is store online selling book, film, game, DVD, CD music, computer software, and other items. Amazon.com is the largest online store for now. Founded in May 1994 in Manhattan by Jeff Bezos, A worker in D.E. Shaw.

Introducing AmazonAssist for Firefox

With this visual toolbar you can search Amazon.com,

get product recommendations

and add to your Wish List from almost anywhere on the internet.

Try it now

Istilah Bisnis Online - Sejarah Bisnis Online - Faktor Kunci Sukses Dalam Bisnis Online - Masalah Bisnis Online - Aplikasi Bisnis - Perusahaan Terkenal - Kecocokan Barang

noreply@blogger.com (Business Marketing) — Fri, 30 Apr 2010 07:19:00 +0000

Ada beberapa barang yang cocok dijual secara elektronik seperti barang elektronik kecil, musik, piranti lunak, fotografi, dll. Barang yang tidak cocok seperti barang yang memiliki rasio harga dan berat yang rendah, barang-barang yang perlu dibaui, dipegang, dicicip, dan lain-lain.

Istilah Bisnis Online - Sejarah Bisnis Online - Faktor Kunci Sukses Dalam Bisnis Online - Masalah Bisnis Online - Aplikasi Bisnis - Perusahaan Terkenal - Kecocokan Barang

Aplikasi bisnis

noreply@blogger.com (Business Marketing) — Fri, 30 Apr 2010 07:16:00 +0000

Beberapa aplikasi umum yang berhubungan dengan e-commerce adalah:

E-mail dan Messaging
Content Management Systems
Dokumen, spreadsheet, database
Akunting dan sistem keuangan
Informasi pengiriman dan pemesanan
Pelaporan informasi dari klien dan enterprise
Sistem pembayaran domestik dan internasional
Newsgroup
On-line Shopping
Conferencing
Online Banking

Honey-Can-Do CRT-01513 Large Folding Shopping

Cart Rolling 4-Wheel Utility Wagon, White

DepositNow Desktop Check Deposit System

- Peachtree Edition, with Digital Check CX30 Scanner

Istilah Bisnis Online - Sejarah Bisnis Online - Faktor Kunci Sukses Dalam Bisnis Online - Masalah Bisnis Online - Aplikasi Bisnis - Perusahaan Terkenal - Kecocokan Barang

Masalah e-commerce

noreply@blogger.com (Business Marketing) — Fri, 30 Apr 2010 07:15:00 +0000

Penipuan dengan cara pencurian identitas dan membohongi pelanggan.
Hukum yang kurang berkembang dalam bidang e-commerce ini.

Istilah Bisnis Online - Sejarah Bisnis Online - Faktor Kunci Sukses Dalam Bisnis Online - Masalah Bisnis Online - Aplikasi Bisnis - Perusahaan Terkenal - Kecocokan Barang

noreply@blogger.com (Business Marketing) — Fri, 30 Apr 2010 07:14:00 +0000

Dalam banyak kasus, sebuah perusahaan e-commerce bisa bertahan tidak hanya mengandalkan kekuatan produk saja, tapi dengan adanya tim manajemen yang handal, pengiriman yang tepat waktu, pelayanan yang bagus, struktur organisasi bisnis yang baik, jaringan infrastruktur dan keamanan, desain situs web yang bagus, beberapa faktor yang termasuk:

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Istilah Bisnis Online - Sejarah Bisnis Online - Faktor Kunci Sukses Dalam Bisnis Online - Masalah Bisnis Online - Aplikasi Bisnis - Perusahaan Terkenal - Kecocokan Barang

Istilah Bisnis Online

noreply@blogger.com (Business Marketing) — Thu, 29 Apr 2010 14:19:00 +0000

Bisnis Online

(Perdagangan elektronik)

Perdagangan elektronik atau e-dagang (bahasa Inggris: Electronic commerce, juga e-commerce) adalah penyebaran, pembelian, penjualan, pemasaran barang dan jasa melalui sistem elektronik seperti internet atau televisi, www, atau jaringan komputer lainnya. E-dagang dapat melibatkan transfer dana elektronik, pertukaran data elektronik, sistem manajemen inventori otomatis, dan sistem pengumpulan data otomatis.

Industri teknologi informasi melihat kegiatan e-dagang ini sebagai aplikasi dan penerapan dari e-bisnis (e-business) yang berkaitan dengan transaksi komersial, seperti: transfer dana secara elektronik, SCM (supply chain management), e-pemasaran (e-marketing), atau pemasaran online (online marketing), pemrosesan transaksi online (online transaction processing), pertukaran data elektronik (electronic data interchange /EDI), dll.

E-dagang atau e-commerce merupakan bagian dari e-business, di mana cakupan e-business lebih luas, tidak hanya sekedar perniagaan tetapi mencakup juga pengkolaborasian mitra bisnis, pelayanan nasabah, lowongan pekerjaan dll. Selain teknologi jaringan www, e-dagang juga memerlukan teknologi basisdata atau pangkalan data (databases), e-surat atau surat elektronik (e-mail), dan bentuk teknologi non komputer yang lain seperti halnya sistem pengiriman barang, dan alat pembayaran untuk e-dagang ini.

E-dagang pertama kali diperkenalkan pada tahun 1994 pada saat pertama kali banner-elektronik dipakai untuk tujuan promosi dan periklanan di suatu halaman-web (website). Menurut Riset Forrester, perdagangan elektronik menghasilkan penjualan seharga AS$12,2 milyar pada 2003. Menurut laporan yang lain pada bulan oktober 2006 yang lalu, pendapatan ritel online yang bersifat non-travel di Amerika Serikat diramalkan akan mencapai seperempat trilyun dolar US pada tahun 2011.

Istilah Bisnis Online - Sejarah Bisnis Online - Faktor Kunci Sukses Dalam Bisnis Online - Masalah Bisnis Online - Aplikasi Bisnis - Perusahaan Terkenal - Kecocokan Barang

noreply@blogger.com (Business Marketing) — Wed, 28 Apr 2010 14:59:00 +0000

Istilah "perdagangan elektronik" telah berubah sejalan dengan waktu. Awalnya, perdagangan elektronik berarti pemanfaatan transaksi komersial, seperti penggunaan EDI untuk mengirim dokumen komersial seperti pesanan pembelian atau invoice secara elektronik.

Kemudian dia berkembang menjadi suatu aktivitas yang mempunya istilah yang lebih tepat "perdagangan web" — pembelian barang dan jasa melalui World Wide Web melalui server aman (HTTPS), protokol server khusus yang menggunakan enkripsi untuk merahasiakan data penting pelanggan.

Pada awalnya ketika web mulai terkenal di masyarakat pada 1994, banyak jurnalis memperkirakan bahwa e-commerce akan menjadi sebuah sektor ekonomi baru. Namun, baru sekitar empat tahun kemudian protokol aman seperti HTTPS memasuki tahap matang dan banyak digunakan. Antara 1998 dan 2000 banyak bisnis di AS dan Eropa mengembangkan situs web perdagangan ini.

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Istilah Bisnis Online - Sejarah Bisnis Online - Faktor Kunci Sukses Dalam Bisnis Online - Masalah Bisnis Online - Aplikasi Bisnis - Perusahaan Terkenal - Kecocokan Barang

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Ada beberapa barang yang cocok dijual secara elektronik seperti barang elektronik kecil, musik, piranti lunak, fotografi, dll. Barang yang tidak cocok seperti barang yang memiliki rasio harga dan berat yang rendah, barang-barang yang perlu dibaui, dipegang, dicicip, dan lain-lain.

Aplikasi bisnis

Beberapa aplikasi umum yang berhubungan dengan e-commerce adalah:

Masalah e-commerce

Penipuan dengan cara pencurian identitas dan membohongi pelanggan.Hukum yang kurang berkembang dalam bidang e-commerce ini.

Istilah Bisnis Online

Penipuan dengan cara pencurian identitas dan membohongi pelanggan.
Hukum yang kurang berkembang dalam bidang e-commerce ini.