The Couch Critic

Loving your dear ones...

noreply@blogger.com (Arvind) — Sat, 21 Feb 2015 14:29:00 +0000

This ad has prepared very diligently attracting masses in a sweet n subtle emotional way. The ad targets at responsible dads who love their kids and can go to any extent to protect their tots...!

Well done HDFC Life!!

Campaign Credits:

Creative agency - Leo Burnett, Mumbai

Executive Creative Director – Rajesh Mani

Creative Director – Manan Mistry

Copywriter – Kumar Sawant, Shatrughan Tripath and Rajesh Mani

Art Director – Manan Mistry

Production House - Code Red films

Director - Gajraj Rao

Source: HDFC Life

Tapping an untapped mass

noreply@blogger.com (Arvind) — Sun, 20 Oct 2013 05:20:00 +0000

Vodafone network's new TVC which portrays the enthusiasm of a senior citizen who is excited about mobile internet.

Credits: Agency: Ogilvy Mumbai & Team Ogilvy Production House: Nirvana Films

Read more at: http://www.firstpost.com/brands/vodafones-uniquely-emotive-advertising-campaign-1037853.html?utm_source=ref_article

This ad really excites even the young masses on the future of mobile internet even after retirement.

Sleep well...!!

noreply@blogger.com (Arvind) — Wed, 19 Aug 2009 08:09:00 +0000

This commercial was shot for Sleepwell Mattress.

Director : Vinil Mathew

Producer : Swadha Kulkarni

DOP : Andre Menezes

Production House : Footcandles Film Pvt Ltd

Crazy ad...! Yes, that's the first comment that comes to my mind. Do people become so absent minded that they put a compact disc in the toaster instead of a bread...??? ha ha ha!! But good portrayal of showing the necessity of a proper sleep. On the whole a highly exaggerated ad claiming that only sleepwell mattress offers a relaxing sleep.

But overall the new series of sleepwell ads, the cast have done well (acting wise)...

My overall rating (on a scale of 5): ** (2)

Readers... your views?

Surf Excel - "Daag acche hain na!"

noreply@blogger.com (Arvind) — Mon, 17 Aug 2009 13:55:00 +0000

This commercial was shot for Surf Excel Washing Powder.

Director : Vinil Mathew

Producer : Swadha Kulkarni

DOP : C.K. Muralidharan

Production House : Footcandles Film Pvt Ltd

This ad caught my attention at the first look itself. How sweetly the little kid is able to bring his teacher out of the agony over the loss of her pet dog...! Really touching one! Choice of act, choice of situation, selection of actors for the identified role... everything seems to be good! Even the background score is soothing. The little boy has acted very well. This ad in way brings out the innocent side of the kids who can never see their dear ones sad... hats off to the the ad maker...!

The darker side: Though the kid seems to have enjoyed doing this act, I feel it was really hard for him to execute it. It would have even hurt him. May be it was too much for the kid to deliver. Ad makers need to be more careful while assigning such difficult acts to kids!

My overall rating (on a scale of 5): **** (4)

Readers... your views?

(Disclaimer: This clip has been adopted from a post on YouTube!)

Introduction

noreply@blogger.com (Arvind) — Mon, 17 Aug 2009 10:13:00 +0000

This blog aims to build a platform where consumers like you and me can put forth our views on the various commercials floating around, be it audio-visual, audio, hoarding or print!

In case you too wish to present your views on certain commercials that you come across, please feel free to mail at "arvind.koomar.thinktank@blogspot.com"!