The Path To Total Financial Freedom

REPRESENTING YOUR PASSPORT TO WEALTH BUSINESS ON THE SOCIAL WEB

noreply@blogger.com (Robert Drysdale) — Tue, 24 Jun 2008 11:54:00 +0000

GREETINGS EVERYONE

The Web is getting more social, and the internet allows conversations between consumers and those who sell goods and services online on a scale that can be global in reach. The nature of that conversation has changed from the days of mass media to now, and success in business on the Web may rely more than ever on having a voice that people can rely upon, can relate to, and can trust.

People want to connect with other people when they conduct business online, whether the business is a large one, or a small one. One of the advantages that a small business may have is that it can be easier for them to build positive relationships, engage in one-on-one conversations, and avoid the inertia of bureaucracy and endless meetings.

Some large businesses attempt to reach out on a personal level to their customers. We saw that recently in a blog post, Introduction to Google Search Quality, from Google's Vice President of Engineering in charge of Search Quality, Udi Manber, in which he introduced himself and described some of how the search engine ranks pages. But there's no contact information for Udi on the page, no way to write and ask questions, no place to leave comments, and no way to engage him in conversation.

The Web provides ways for owners of small businesses to hold conversations, through blogs and forums and social networks, by contact form and phone and email. Are you taking advantage of the chance to build relationships with people who want to do business with you?

Getting a Clue

In 1999, the ClueTrain Manifesto was published online, and provided a set of 95 theses about marketing as conversations. The Manifesto starts off with a point that's impossible to ignore:

Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.

The Manifesto tells us that people will talk about our businesses regardless of whether we enter the conversation or not.

What the ClueTrain Manifesto didn't tell us was what to say once we've started engaging within those conversations. If we add a blog to our business site, what do we talk about? If someone leaves a comment to one of our blog posts, how do we respond? If we join a social network like Stumbleupon or Twitter or a forum, as a representative of our business, how do we conduct ourselves? Can being social in that manner help our businesses?

What is a Merchant Anyway?

When you go to a blog connected to a business, and the posts are self-centered, and self-promotional, chances are that you won't return. The StumbleUpon stumbler who only adds or shares his or her own pages with others can be quickly viewed by others as a spammer. The forum members who only write about their own problems, their own pages, without taking an interest in other members of the community end up talking to themselves in the midst of a crowd.

In John Ruskin's The Roots Of Honour, he describes what the functions of a merchant are with respect to other people. He points to a number of professions and their roles in society:

Five great intellectual professions, relating to daily necessities of life, have hitherto existed -- three exist necessarily, in every civilised nation:

The Soldier's profession is to defend it.
The Pastor's to teach it.
The Physician's to keep it in health.
The lawyer's to enforce justice in it.
The Merchant's to provide for it.

And the duty of all these men is, on due occasion, to die for it.

"On due occasion," namely: -
The Soldier, rather than leave his post in battle.
The Physician, rather than leave his post in plague.
The Pastor, rather than teach Falsehood.
The lawyer, rather than countenance Injustice.
The Merchant-what is his "due occasion" of death?

It is the main question for the merchant, as for all of us. For, truly, the man who does not know when to die, does not know how to live.

I read this question for the first time in a college class on Victorian Prose, and it made me think of the many business calls that I had listened to while growing up, between my uncle and people interested in buying the machinery that his company produced. The first of those calls that I remember was one where he told the caller that his company didn't manufacture what they were looking for, but a competitor's business did. He gave them a contact number, so that they could meet their needs.

On rereading the passage, I'm reminded of an event that an organization in his industry held where my uncle was given a lifetime achievement award in front of a very large crowd. A few people spoke about him before he was given the award, and one of them started off by saying that my father was one of his toughest competitors, but in spite of that he played a strong role in helping the industry grow into a respectable and economically viable field that many people relied upon for their livelihoods.

When I visit StumbleUpon, one of the groups that stands out to me are the green marketers who represent their organizations by calling attention to news and positive developments in the world's environment. News that doesn't necessarily involve their own organizations, but fulfills their mission of trying to make the world a better place to live within.

Ruskin tells us that the role of the merchant is to "provide for the nation." He goes on to tell us about the duty of a merchant in these words:

That is to say, he has to understand to their very root the qualities of the thing he deals in, and the means of obtaining or producing it; and he has to apply all his sagacity and energy to the producing or obtaining it in perfect state, and distributing it at the cheapest possible price where it is most needed.

Ruskin saw merchants as holding a special level of responsibility and trust within society, responsible for the economic health and welfare of society, and industry, for the employment and livelihoods of people, and for the mentoring of those interested in following within their footsteps.

How well do we fit within that role in these days of blog writing and linkbaiting, participating within forums and pages on places like MySpace and Facebook and StumbleUpon and Sphinn?

Engaging in Conversation with Others Online

What kinds of steps can you take to enter into conversations with the people who are interested in the markets that you inhabit?

If you own a web site, make it easy for people to learn more about you and your business, and make it even easier for people to contact you. Build credibility and trust into your words on your pages, and in your interactions with others. Focus upon providing a service to your customers instead of upon inflating your ego.

Enter into conversations and build relationships with people interested in what you have to offer within forums and social networks in a respectful and responsible manner, as a peer and as someone interested in what they have to say, as a person, as a representative of your business, and as a representative of your industry.

Reach out with an open hand to those who are interested in learning more about what you do, instead of a closed fist in fear that they might compete with you.

Listen to the conversations that are happening on the Web in your market, and in related markets, and anticipate the conversations that will happen that may include your goods or services, your business, your industry, and commerce on the Web in general.

Provide services and goods in a manner that shows, as Ruskin states, that you know the qualities of the things that you deal in, and the means of obtaining or producing those things, and do so in a wise manner that delivers quality reasonably priced where needed most. Put a human face on that delivery, and build positive relationships with those people with whom you interact.

Hope you found this Blog
post of use.

Prosperous Regards
Robert Drysdale
Website

INFORMATION YOU NEED TO KNOW BEFORE STARTING A HOME BASED BUSINESS

noreply@blogger.com (Robert Drysdale) — Wed, 21 May 2008 13:38:00 +0000

GREETINGS BLOGGERS

With corporate downsizing, outsourcing and layoffs, more and more people are venturing into starting their own home based business. You can make your own hours, forget ever having to commute, and never have to answer to a boss ever again! Plus, as a home based business owner, you have the potential to earn exponentially more than you ever will by punching a time clock. And on top of that you will have many tax benefits as well, you will just need a good accountant to help you with your taxes.

Yet, there are so many different home based business opportunities available, and most of them are scams, it’s hard to tell who’s legit and who’s not. So it’s often difficult to choose the one that is a good fit for you, and that has the income potential that you need. To help you make your choice, and to steer you in the right direction, here are five very important key elements to look for in your search for a home based business.

1. Go with Network Marketing

While it’s a fact that not everyone succeeds at network marketing, the principles behind it are sound. After all, network marketing is essentially using and selling products through online and offline advertising. These approaches allow you to reach out to an ever-growing number of potential clients and reap the financial rewards of building your own downline for years to come. Because your home based business cuts out the middleman, your earning potential increases. In the process, you create the potential for residual income while enjoying low overhead and the opportunity to work when and where you want. Furthermore, when you take advantage of Internet-based network marketing, you are not bound by geographic boundaries; your customers and downline members can reach unbelievable global proportions.

2. Choose a Company that has a Solid Track Record and Offers Multiple Products and Services

Every day, you, and many others use dozens of products and services. Some home based business opportunities focus on one product or service, while others focus on many. When you do the math, it’s easy to see why it’s preferable to choose a company that allows you to become a member and have access to a wide variety of high quality products and services, as well as to sell those high quality products and services below retail price.

3. Find Cutting Edge Patented Products to Use and Sell

Few people need more candles, kitchenware, or knick-knacks. What they really need and want are every day products and services that e-associates can use and sell at below retail price such as: cutting edge mobile phones and affordable rate plans, DSL, VOIP, and broadband. Baby boomers in particular are looking for values in environmental, discount shopping, travel, and professional services such as legal services and health services. Companies and small businesses alike, are always on the lookout for cutting edge business software, free conference calling, SEO services, marketing products, and video production services.

4. Look for a Fair and Solid Compensation Plan

Compensation plans vary from company to company, so be sure to find one that gives you the greatest earning potential. A single paid matrix is an excellent approach, as is a 3 x 9 monthly matrix commission. Look for a company that pays you multiple ways such as: fast start bonus, retail bonus, bonus pool, product coded bonus, top producers pay, matching bonus, horizontal bonus, matrix residual pay, program matrix pay, and gross pay.

5. Gain Access to State of the Art Business Building Tools

One of the main key elements of network marketing is that you don’t need to reinvent the wheel; the infrastructure for a successful business model already exists. When reviewing home based business opportunities, especially those that are Internet based, find one that allows you to grow your business through duplication, so that you can immediately get up and running. The company you work with should also have a very stable support system that includes software to capture leads, create ads, and develop solid marketing strategies. Moreover, there should be a sense of community, trust, and mutual support.

Starting your own home based business can be scary at first, but if you are involved with a company who has a team of very successful entrepreneurs that are honest, fair, and there to support you all the way, then you have a very good chance of being very successful, and not only lead you to a debt free life, but can also enable you to travel the path to total financial freedom.

Hope you found this blog useful.

Prosperous Regards
R Drysdale

Marketing your Passport To Wealth business with YouTube

noreply@blogger.com (Robert Drysdale) — Fri, 21 Mar 2008 17:10:00 +0000

Greetings Bloggers

So you want to make a “YouTube Web video” to generate buzz around your company or product?(Passport To Wealth business) And you want it to sweep across the country in a “viral video marketing” campaign? Here are some tips on getting started in the right direction:

YouTubeWeb Video is Hot and Here to Stay
Online video is considered by many experts to be the biggest current trend in content on the Web. And with internet TV on the rise, it’s safe to say it’s here to stay. According to marketing research, Internet surfing has recently overtaken television as the largest recreational activity. This trend is due to the emergence of YouTube as the most-visited video destination on the Internet.

Additionally, sites like YouTube and Myspace have created a “video clip culture” that has changed the way people consume media. Instead of television ads that interrupt the entertainment, the ad is the entertainment. Improvements in broadband connection speeds and compression have also helped Web video playback. These developments have pushed video to the forefront of “viral marketing” campaigns.

What is “Viral Marketing”?
Viral marketing means a video or message is spreading out of control, with vast groups of connected users sending it to each other through email or instant messaging, and linking to YouTube through their own websites.2

A short YouTube video can be a marketer’s dream come true—a carefully crafted message that gets passed along to the target market at little or no cost to the marketer. However, if not well thought out and executed, it has the potential to become a marketer’s nightmare.

Top Ten Rules for Creating a Successful “Viral” Video:

1. Make it worth watching… in other words, “buzzworthy” (funny, shocking, helpful, sexy, inspiring). This can be difficult and dangerous, but if you focus on the fun and don’t force it, you could hit the jackpot.
2. On the other hand, make sure you’re comfortable with the message being associated with the image of your company. There are a lot of bad amateur videos on YouTube…make sure yours isn’t one of them.
3. Clearly demonstrate the product while underscoring the key benefit. This should also be communicated consistently across other marketing tactics.
4. Be careful not to make it too promotional or commercial. There will be opportunities for the sales message later when the viewer clicks through to your site.
5. Research the best ways to reach your target market, don’t just put a video on YouTube and hope for the best. Consider “teasing” the video in relevant online forums and blogs or using other methods to generate “buzz.”
6. Encourage viewer participation. Consider ideas like asking your viewers to submit their own videos for a chance to win prizes.
7. Create an entire series instead of just one video. Measure the click through and responses to see which messages and themes work best.
8. Generate appropriate keywords and terms for search engine optimization and make sure it’s easy to bookmark and forward the clip.
9. Take advantage of new “ad overlay” capabilities and services offered by YouTube to drive traffic to your main site.
10. Make sure the initial recipients of the message are clearly evangelists for your brand—these are the people to connect with. The campaign should not necessarily start at YouTube, it may begin in forums or blogs where these brand evangelists frequently hang out.

Here are examples of some Passport To Wealth YouTube videos,and in my opinion,
they are examples of what 'Not to do' when putting out a Viral Passport To Wealth
Youtube video. They lack imagination, video/audio quality is poor and there is to much flaunting with fancy cars and piles of cash.
Sample#1
Sample#2
Sample#3
Sample#4

Stay tuned for my YouTube video in the summer of 2008

The Bottom Line
When thinking about a YouTube video or viral marketing campaign, don’t be afraid to take chances to get attention. Email me for a free consultation and brainstorm… I'm here to help you produce a great viral video, suggest equipment etc. I can’t guarantee a million viewers, but I can help you keep costs down while producing a high quality web video that will make your Passport To Wealth business successful.

Hope you found this Blog useful

Prosperous Regards
Robert Drysdale
Website
biobob1(at)gmail.com

Networking Your Passport To Wealth Business On The Internet

noreply@blogger.com (Robert Drysdale) — Fri, 21 Mar 2008 13:31:00 +0000

Greetings Bloggers:

Networking has long been one of the most valuable and viable tools a marketer or salesman can have. Way before the Internet became such a business powerhouse, marketers built up lists of potential leads and business relationship partners through networking. Even though a lot of businesses have taken their sales efforts online, there are still lessons to be learned from offline business networking.

Industry And Trade Events

Industry and trade events, business meetings, and seminars are just a few of the most likely venues to meet people interested in your service or product. Offline network marketers have been attending these types of function almost religiously for years. Groups of like minded people naturally flock to these events providing ample opportunity to network and begin to develop relationships.

Social networking websites like BlogCatalog are a major part of Web 2.0 and offer opportunities for the active networker to meet and make new leads. Much has been made of Web 2.0 as being a more social Internet further enhancing the opportunity for positive business networking. Blogs, forums, and content sharing websites are just some of the types of website that you can get involved in. By leaving memorable and relevant comments with a signature link to your own site or portfolio you can effectively build a profile of new leads and interested customers.

A Pocket Full Of Business Cards

Every networker knows that they need a plentiful supply of business cards. They're always ready to hand two to anybody that asks (one for the receiver and one for somebody they know that may also be interested). An equally important part of networking, though, is the receipt of business cards. Any business relationship needs to be a two way encounter and that's why networkers always have a healthy selection of other people's business cards. This also gives them the chance to follow up on leads and keep in regular contact with any potential clients or referrals.

The link to your website acts largely like a business card. It directs leads to a central location that includes contact information and a raft of other informative facts about you, your service, and the products you offer. Always be ready to link to your website but only do so when it's called for. Don't spam and don't post links where they aren't welcome. It is true that links help to improve search rankings but illegitimate posting of your link offers only a very short term gain, if it offers a gain at all.

Be Memorable

The most effective offline networkers are friendly, amicable, and helpful. They don't engage in one sided conversations and listen to the whole discussion as well as offer intuitive and insightful information. First impressions really do last and it's important that you be memorable for all the right reasons.

Networking online requires the same lasting impression. You should come across as being helpful, knowledgeable, and friendly. In every aspect of your networking it is imperative that you act appropriately - it may be a virtual world, but the people involved are no less real. When using blogs and forums that are relevant to your area, links will only really prove effective if they are accompanied by a genuine comment offering information or help. Simple posts like "I agree" or "great post" won't cut it with most people.

Build Relationships Rather Than Go For The Sell

Networking is a means of generating new leads. In some circumstances it may prove beneficial to go straight for the sell, but these circumstances are few and far between. Offline marketers know that by building a positive relationship with a lead they will be more inclined to use their service or buy their product over and over again but only when they need it.

Much is made of the power of your leads and for good reason. Building a list of online leads, with email addresses and other data, enables you to keep in constant communication. New product releases, special offers, and joint ventures can all be promoted to the same list with the possibility of selling numerous products to the same people. Building a list of leads is often done by using form of lead capture form on your website - offer a newsletter or a free offer that can only be accessed by providing an email address.

You Get Out What You Put In

Networking, whether it be online or off line, is not a simple task. It is considered a form of gorilla marketing because it can be done for very little money but an expenditure of your own time and effort is required instead. The more effort you put into building a powerful list of leads, the better the results you will acquire. Visit more sites, talk to more people, and grow your list quicker so that it contains more qualified leads.

Visiting sites that are highly relevant to your industry and to your product or service will ensure that you gain targeted and qualified leads. I find John Chow's website very useful and informative. These leads are likely to be the most responsive when you later attempt to sell them anything. Be careful never to use underhand or black hat methods when networking online because it can get your link removed, your post banned, and can even cause untold damage to the popularity of your website that is incredibly difficult to recover from; in short, it just isn't worth it.

Look After Your Leads

Once you've built your list of qualified leads you need to take care of them. Don't just leave them without any contact for weeks or months on end - you need to keep in contact regularly enough that they don't forget who you are but not contact them too often that they unsubscribe from your mailing list. If anybody does want to unsubscribe then you have to remove them from your list as soon as possible and ensure that no more communication is sent them to them.

Networking is a good business practice. Off line, it has been used for many years to help entrepreneurs, salesmen, and marketers promote their service, product or business. The advance of social networking online means that it is an even more viable method to improve your online business results, generate sales, and offer a superb ROI on a minor investment.

Hope you found this post useful.

Prosperous Regards
Robert Drysdale
Website

Free Network Marketing Books & Audio
- Still not sure just what network marketing is? Learn how you too can build a unstoppable income at Network-Marketing_works.com

Track Your Passport To Wealth Website Traffic For Free

noreply@blogger.com (Robert Drysdale) — Fri, 07 Mar 2008 14:17:00 +0000

Greetings Bloggers

Track Your Passport To Wealth Website Traffic For Free

Do you know:

- Exactly how many people are visiting your website?
- How long they’re staying on your site before they move on?
- Exactly where those visitors are coming from, each day?
- How much of your website traffic is repeat visitors?
- The exact paths people take as they click their way through your website?

Here’s what I’m getting at:

If you don’t know your visitors, it makes it very difficult for you to improve the performance of your website/Blog and turn more visitors into customers - AND - get more quality traffic. For the simple reason that you’re effectively working blind.

Without knowing how people visit your site and what they do on your site, any attempts at growing your traffic and improving the profitability of your website/Blog is working with one armed tied behind your back, at least.

And unfortunately - the web stats that come with your web-hosting are generally not enough these days.

Depending on your web host, chances are you’ve either got Webalizer, Analog Stats,C-panel or AWStats installed on your server. Here’s how that software works:

It takes the “raw” (unreadable to the human eye) information your web server stores of everyone that visits and presents this in an easy to understand way.

Unfortunately, due to a number of technical reasons, this information is often presented in quite an inaccurate way.

And in my personal experience, these software packages don’t present this information in a particularly helpful way either for someone trying to improve the conversion ratios and profitability of their website/Blog.

What I personally do, and what I would suggest you do is use a “Tracking Solution” that accurately tracks and reports all your visitors in an easy to read and understand way. These solutions come in two forms: Software & Services

Both these options have their pros and cons, but what they both do very well is present exactly what’s happening on your website/Blog right up to the minute, and in a way that’s very helpful to you for making good (and profitable) decisions for your business.

To start with here’s a software solution you can install and use for free on your website:

Now before you go and install it, you should of course be familiar with installing software on your server. If you’re not comfortable installing software on your website/Blog, a tracking service (which I’ll come to in a moment) would probably be best for you.

And it’s also important to note that installing software on your website can often put more strain on the server. This is particularly true if you’re on shared hosting.

I’ve personally used the following free tracking software and it works well.
Good old Google Analytics. All you do is insert the code into your website/Blog
and they do the rest. The information you get is outstanding e.g. Keywords used to find your site, where there form and the list goes on and on. You must have a google account though. For more information see this link, http://www.google.com/analytics/
You’ll also find many further free tracking software solutions at http://www.hotscripts.com

But personally speaking, what I’ve found works very well and avoids putting any increased strain on existing websites is using a third party tracking service.

The only things really to worry about when using a third party service are:

* How long will this service be around? (If they stop their service after a year, you wouldn’t be able to access your past data and will have to change all your tracking codes on your pages too.)
* What is their privacy policy regarding my web stats? (Are they honest and trustworthy in other words. You don’t want the service owners studying and then duplicating your successful business plan.)

Over the past month I’ve been using ecommStats and have since switched To Google Analytics which is FREE . Now ecommStats, this service isn’t free, but at this time they give you 50,000 free page views per domain, and depending how busy your site is those page views can last you a very long time.

The service works great and is very easy to add to your pages—simply add three lines of code at the bottom of each of your pages (you can easily do this with Server Side Includes if you’re comfortable with that) and all your visitors get tracked accurately and in great detail.

Alternatively - an entirely free (at this time) and very established service is StatCounter. It even has a rave review from Tucows.com (one of the largest download sites on the internet) which speaks for itself and adds a lot of credibility to the service.

And just in case you’re wondering how a free service like StatCounter makes money, well - since it’s such a popular service with many webmasters logging in every day (and many I’m sure even more than once a day) that it’s made it very easy for them to sell a lot of advertising on their site. They also offer an upgrade to their advanced paid service.

But thinking beyond free services, as your business grows you may choose to upgrade to high end paid services that provide even more in depth information about your visitors...

Services like Urchin (Urchin.com - owned by Google) or Deep Metrix (DeepMetix.com)
have good services as well. However, to help you grow your business to that point you need to keep a close eye on what your visitors are doing and where they’re coming from, and free tracking software and services is a great way for you to start to do this.
Hope you found this Blog useful.

Prosperous Regards
Robert Drysdale
Website/video

PassportToWealthSEO

noreply@blogger.com (Robert Drysdale) — Wed, 13 Feb 2008 16:27:00 +0000

Greetings Bloggers.

Search engine optimization dominates the thinking and to a large degree the marketing efforts of many small and medium-sized companies, but have you ever noticed that many of the largest and most profitable companies in the world ignore many SEO techniques.

Of course these companies have large advertising and marketing budgets that drive traffic to their websites and generate leads, sales, and most importantly customers; and they achieve these results without having to twist their Web-marketing message out of shape in order to satisfy search engine criteria.

Their prime interest is in delivering their finely crafted, focused marketing message to their audience, not to search robots. Last I heard search engines are in the business of selling you their stuff not buying yours. But these companies also know something that you don't; they have a secret that makes their marketing work without the need for search engine appeasement. This secret is not much of a secret, in fact it is out there for all to see; unfortunately most search engine crazed entrepreneurs choose to ignore it and instead look for an easy fix, a magic bullet, search engine nirvana.

Google's Mission

Google's success is based on two very simple facts: one, it is the best way to find what people are looking for on the Web; and two, it has parlayed this ability into a series of paid-for services. Pretty obvious stuff until you delve deeper into why and how this works. Google understands the same thing most extraordinarily successful companies understand and that is they know what you really want. The keyword here is 'really:' they understand the unconscious primal need to survive, to be the alpha-ape, to be first on page one of a search for whatever it is you do, because in the SEO game, if you ain't on the leader board you ain't in the money.

Here's the problem: Google can only be successful as long as they deliver relevant search results to a vast Internet audience. If they fail to deliver appropriate search results people will stop using them and their paid-for services will decline. On the other hand, you as a business executive want access to Google's vast audience, and the only way you think you can effectively gain this access is to appear on that first search page as close to the top as possible; and you really don't give a damn how you get there. Enter the search engine optimization gurus, boffins, and Svengalis who provide the promise of survival of the most index-able.

So now we have Google whose success is based on delivering relevant searches and SEO companies intent on manipulating this ability to place their clients on page one near the top. Google of course being a smart bunch of guys/gals foils the SEOs by constantly changing their methods and algorithms and trumps them by placing paid-for results in the most prominent places. And the game continues, bringing in huge profits to Google and wonderfully large fees to the search engine optimization experts, leaving you paying the shot with little to show for it.

Just as an aside, I can tell you that most of my Passport To Wealth website traffic and subsequent inquiries and worldwide clients come from Google searches, and my website is mostly Flash, concentrates on Web-video and audio, and basically ignores most search optimization tricks. I rely on providing my audience and Google with relevant material.

The Basics

The lesson here is clear: sound marketing practices based on the way people think and act should be your number one priority, not blind faith in the manipulation of some constantly changing mathematical formula that is increasingly playing second fiddle to paid-for placement.

Persuasion Techniques

The ability to make money on the Web is not based on traffic but rather on your ability to communicate. High volume expensive traffic that leaves your site within seconds serves no financial purpose. You should be spending your marketing dollars on methods that grab visitors' attention and deliver a focused, informative, entertaining and memorable marketing message that resonates with your audience's unconscious desires formed in the primitive reptilian portion of the brain. The Passport To Wealth video does just that.

The Lustication-Justification Process

Sales are generated by creating what Clotaire Rapaille, the reigning superstar of market research, refers to as the process of lustication and justification. Lustication is the psychological trigger of desire that makes your audience want to buy your product or service, while justification is merely the rational excuse used to expend resources.

Decoding the Motivating Triggers

Rapaille's work is all about decoding the motivating triggers that prompt a purchase. Once found, the job of the marketing effort is to stay on code. The major research effort is to get past the excuses, the justifications, the rational left brain thinking that appeases the accountants, engineers and programmers, and to get down to the nitty-gritty, the elements and primal coding that make us tick.

Rapaille believes words carry more than their literal meaning and are ripe with unconscious associations, not a surprising revelation since all communication whether verbal or nonverbal is based on the associations we make over a lifetime of experience. These shared associations form the basis of the code we are looking to play upon in our marketing.

Where most corporations and advertising agencies use focus groups as an exercise designed to cover their collective asses, Rapaille takes a different approach. As a trained psychiatrist, he organizes his version of focus groups in stages. During the first stage he allows his subjects to gain a sense of accomplishment by justifying their reasoning through logical and rational thinking that he completely ignores. In the second stage, he pursues the more relevant hidden aspects of desire, and that's the ultimate sales trigger he's looking for.

Affordable Solution

Most businesses certainly can't afford the fees of someone like Clotaire Rapaille, but if you free yourself from conventional thinking and the need to justify and rationalize everything you do then maybe you to can find the hidden triggers of desire that form the code you need to base your marketing on.

Humans have two fundamental needs, survival and improvement; these essential requirements are subdivided into our need for food, shelter, reproduction, acceptance, community, status, and knowledge; these are motivational triggers for everything your audience does and for every cent they spend. While you're knocking your brains out competing for top spot on a Google search, the big boys are delivering what people really want, and laughing all the way to the bank.

If you want your share of the Internet pie and success with your Passport To Wealth business, you best discover what really satisfies your audience's hunger, because that's the basis for a marketing message and website presentation that works.

Hope you found this post useful

Prosperous Regards
Robert Drysdale

Mentorship is the key to success with Passport to Wealth

noreply@blogger.com (Robert Drysdale) — Mon, 04 Feb 2008 22:55:00 +0000

Greetings Bloggers

There are so many people that have a vision of making an extensive amount of money online. They want a profitable business, but lack the information it takes to make it successful. Many try, but most fail within just a few months of constant battle. The good news is that the opportunity is still there for those who are willing to consult an advisor/mentor who actually knows the business.

There is an easy formula that anyone can use to become successful online. This includes ALL home-based businesses. Most online businesses are not scams; individuals just justify them that way to conceal their own lack of success.

To begin a profitable online business, you need a real product or service that satisfies the demands of a large market. There are numerous products available that can be marketed effectively and produce a sizeable profit. One benefit of starting a home-based business is that you do not need the additional overhead of a commercial office space. Another advantage is that you can work outside of 9 to 5 hours and achieve excellent results. This is because the Internet is open 24 hours a day and can reach individuals worldwide.

Say you have a product and a substantial market. You are halfway there. All that is left are two (2) things. You need a well designed website (text and graphics) and you need to drive traffic to your website from the appropriate market. This is where 95% of the people fail and never become successful.

It is really simple math. Say your product makes a gross profit of $100. The question is, “How much does it cost to drive a single visitor to your site, and how many visitors does it take to make a sale?” If it costs you $2 for every visitor and it takes 100 visitors to make a sale, this spells failure. This is the main reason that 95% of ALL home-based businesses become unsuccessful. Most people give up at this point and fail to realize that if they would just make one or two (maybe both) changes, they would become profitable and eventually successful.

If your business spends $2 to make a $1 you are not as bad off as it sounds providing you are willing and able to make a few adjustments. Here is why - Your website either needs a serious overhaul to convert a higher percentage of visitors into buyers, or you just are not reaching the correct, targeted audience. In this example, it is most likely a little of both. There are so many wrong ways to build a website. To cover them would take too much time. The website should do one thing - It should make the reader want your product. It should not confuse or bore the reader in any way. It should not be a mystery as to what you are selling, how much it costs, and how to contact the website owner for more details. There are some pretty dreadful websites out there. Yours should not be one of them.

Keep in mind that you can find a proven home-based business and it will save you time from identifying a product and market. In fact, there are at least 20 home businesses that are successful. A good marketer can sign up for any of those businesses and make it profitable. A good mentor/marketer will weigh the pros and cons of each home business and pick one to market accordingly. Only four things are needed when starting an Internet business. First, make sure the product is genuine and has a significant market.

Then focus on building a terrific website that drives traffic. These home-based businesses usually give a website to get started with, BUT it will probably NOT work satisfactory. A good mentor/marketer will fully revamp and re-write that website. This is done for two reasons. First, the website cannot have duplicated text content, or it will never do well in the search engines. 80% of all websites are found from people using the search engines and you really want your business to be listed for the best chances of success. Second, a good mentor/marketer will refine the website and find ways to improve it. Make it more concise and spell out anything that may seem confusing to the reader. A good mentor/marketer knows that the quality of success in life is directly related to the quality of communication. In this case, it is the website that communicates. It must be just right or pretty close to it. No exceptions. Every slight mistake on a website lowers the conversion rate. A perfect website might convert every 20 visitors to a sale. If your profit is $100 per sale and you only spend $40 for 20 visitors, you will do well. However, each mistake will lower the conversion rate and will make the difference between success and failure.

Once your website is close to perfect, there is one final thing – How to get visitors. So many people that make it to this level start looking for advertising companies to help drive traffic to their website. They spend a few hundred here and a few hundred there, and before they know it, they are broke and still have no sales. The irony is that some of the best advertising you could ever do on the Internet is FREE. It might be a combination of laziness and lack of knowledge, but most people that resort to buying website traffic end up holding the bag. There are plenty of paid methods that work, but you need someone to point you in the right direction. With the right mentor, you can shave thousands of dollars off of the advertising equation.

That’s where a good mentor/marketer comes in handy. Someone who can show you the ropes and who will not lead you astray is vital in business. Mentors exist and with the right plan and leverage, they can help you become successful.

Most online businesses can be made profitable if you know the right internet marketing strategies. Most online business opportunities can work because they have a product that satisfies a market. People that start a home business will NOT succeed because they do not know how to create a website that converts, and they do not know how to reach their target market audience. The good news is that there are good mentors/ marketers out there who can help you. If it is the right program, they will be compensated to help you, which can create synergy not competition. If you do not know what you are doing and want to become a wealthy marketer, find someone who is successful at what they do and simply do what they do.

Hope you found this Blog Post of use.

Prosperous Regards
Robert Drysdale
website

Are you an Internet Passport To Wealth Entrepreneur???

noreply@blogger.com (Robert Drysdale) — Mon, 21 Jan 2008 03:40:00 +0000

Greetings Bloggers

In the movie, A Few Good Men, Jack Nickolson's character screamed the infamous line... "You want the truth?... You can't handle the truth!" and I feel the same way while writing on this topic, because most people can't handle the truth.

The Truth being, "Anyone who can send an e-mail, has the ability to be an Internet Passport To Wealth Entrepreneur!" However, many people start out not believing that statement... because, they can't handle the truth!.

They may have had predetermined ideas of what an INTERNET Passport To Wealth ENTREPRENEUR is, does or has to do and they discount themselves without even looking into it, while others, automatically decide they are too old, too busy (or too something) to even think about learning something new. The worst part is, when people think "it's too good to be true"...just because it's not the norm.

The old dog new trick theory is set aside when people find out how easy it is to become an Internet Passport To Wealth Entrepreneur. There are many resources to assist you in building an online business and examples of how much money can be made right from the computer you are reading this on.

So... Joe, what does it take to be an Internet Passport To Wealth Entrepreneur you ask...? Fair question!

Have a Burning Desire... No matter what you decide to do in life, Desire is a core component of success. If you want to do anything, there has to be a "why" behind your plan, otherwise it will run out of steam with the first gust of "the winds of change"...

You "Gotta" have Goals... The great motivational speaker, Zig Ziglar, is famous for the phase... Your "Gotta" have goals! He would repeat it over and over in his seminars and audio series...to the point where you realize... "you gotta have goals!"

Specific, clear, definitive and in written goals stating exactly what it is that you want to accomplish, seems to be the common denominators of the process.

Once you have a clear vision of your goal(s), things happen (somewhat magically) to bring your goal to fruition. Call it the Law of Attraction, call it focus, energy and attention, call it what you want... there is no denying that a person with a burning desire and goals can accomplish anything!

Find a Mentor or a Coach... This is so important, A good mentor is going to assist you in developing your desires and goals. A Mentor or Coach is someone with experience in similar situations and who has some kind of knowledge you may lack or has been educated by the experiences, successes and/or mistakes of others. They have succeeded in business and life and are looking to assist others to success. A mentor is passionate about you, your business and your future, and has you in their thoughts even when you're not on their "clock".

In the online world, there are countless people, books, programs, documents and seminars (both on and off line) which all profess their ability to coach you to success. It is important for you to develop a keen eye for what is real and what is "sales speak" (...you know, commentary to get your dollars from your pocket to theirs). One way to do this, is to find a "Coach" with online experience. This way you have a sounding board to assist you in evaluating the multitude of offers you will see coming your way.

I know in my own coaching practice, my clients (in many different industries, of which I have never worked) have seen their businesses transform, their horizons expanded and their futures become brighter from the conversations and pursuant confidence that comes from our ongoing sessions.

Pay for your Education... Education is expensive, time consuming and cumbersome but invaluable, because once you have it, it's yours forever. Most people find working on the internet is much easier than they originally thought! There are millions of sites to advertise on, countless resources to answer your questions and programs to make your learning curve much faster.

Developing skills, education and experience as an Internet Passport To Wealth Entrepreneur doesn't come without making an investment of time, money and focus. Let's address those 3 areas now...

Time: If your business requires you to interact with people, demonstrate product or attend meetings, then you need to commit more time to it and you are limited to 9am to 5pm or acceptable business hours (i.e. 7-10 pm).

Thank goodness the internet is open 24/7 and can be accessed when I want to work... I find that an hour or two a day will get most projects done...depending on the scope of the project.

Money: Being an Internet Passport To Wealth Entrepreneur means you have your own business. As such, it takes capitol to run a business. Some people will take out loans, others will use credit cards and some will use savings. 74% of all small businesses are self funded by the owners with personal savings or credit lines (or credit cards).

Many people look to traditional businesses like franchising or "brick and mortar" retail formats to start a business. Today, even owners of traditional businesses are gravitating over to the internet... Doctors, Lawyers, Executives, Realtors and more are all moving to work online.... The main reasons are; lower cost of entry, no employees, lower overhead, ease of access, no inventory or shipping and fewer headaches in general.

Another alluring part of being an Internet Passport To Wealth Entrepreneur is the aspiration of residual income. This is money that continues to come in, without any additional effort on your part, this is how freedom is obtained.

When you are looking at any business model, make sure that the system is able to be done by anyone! Essentially this is how I found the income I enjoy and the freedom I was looking for.

Focus: It has been said by many, "you can't serve 2 masters", and in most traditional business, that is correct. A traditional business needs 100% of your focus and energy to succeed.

My philosophy has changed as a result of becoming an Internet Passport To Wealth Entrepreneur. Now, I "focus on life" and my business should be what pays for it...not visa versa. For over 25 years, my focus was on business. Recruiting, training, managing, building, convincing and stressing over the next conquest, life was what happened around the business and sometimes got it the way...

Now, my focus is on living it to it's fullest, enjoying family and friends and connecting with people on a real level (not with the intent of recruiting them into a business opportunity) but to brighten their day, learn something about them and myself at the same time... to completely enjoy my freedom and assist others in doing the same...

Understanding Risk vs. Reward... An entrepreneur is someone who takes risks"... Actually, a risk taker is someone who plays the lottery, visit a casino or eats food from a can without a label on it. An entrepreneur makes qualified decisions in business, has the ability to influence those decisions with their actions, can react to situations that arise and has the knowledge and experiences to have an expectation of a specific outcome.

As an Internet Passport To Wealth Entrepreneur, I feel I have total control of every aspect of my business, my life and my future. I will never have to answer to corporate down sizing, changes in management or economic adjustments. As long as I stay connected to my Desires, Goals, Coaches and Mentors and give my businesses the Time, Money and Focus they deserve, I will always be profitable and successful.

The Rewards far out weight the risks, for the Internet Passport To Wealth Entrepreneur. To know that for a minimal investment, low overhead and to have total control of what your doing and how you do it, given the proper system that will automate the processes for you, anyone can be in Internet Passport To Wealth Entrepreneur!

If you feel this way about yourself (even if it's down deep inside you waiting to come out...) then, YOU ARE an Internet Passport To Wealth Entrepreneur! The way to start is to decide and accept that you are an Internet Passport To Wealth Entrepreneur, and go for it... As Napoleon Hill said in his book, Think and Grow Rich, "what a man can conceive, he will achieve". Once you believe it, the rest will simply fall into place.

Hope you found this Blog useful

Prosperous Regards
Robert Drysdale
Website

Your Passport To Wealth

noreply@blogger.com (Robert Drysdale) — Thu, 10 Jan 2008 18:40:00 +0000

Greetings Bloggers

You will find your Passport To Wealth..... I know you can.
Would you like to work for yourself from home? Oh! You have you been toying with the ideas for a while now. So what is holding you back? I know you linger over those classifieds offering work from home opportunities. You sit for hours in front of your computer viewing web sites. Why is it taking so long? There is nothing very scary about leaving your name and email address. Ah! It is that little voice inside saying “ it’s a scam” or “It’s too good to be true”.

Maybe I can help. I was also hearing that voice. A 50 something young husband, working 24/7 for a start-up biotech company doing 10 hour shifts. Oh! It was great; I only had to work countless hours a week. A small sacrifice to make to still earn a full time wage, I was home most nights to have dinner with the family and I had Sundays free to catch up on the housework.

Finally I realized the whole thing was ridiculous, I hated it, my family hated it and I took the leap. I now run my own P2W business from home. My once skeptical partner is now planning our retirement, and looking forward to staying home and fishing a lot just out of my back door literally, possibly one downside to all this, (no just joking, really!).

Let me share some information with you that I discovered while on my search for a home based opportunity(HBO). A HBO is the way to go. There are plenty of ethical and successful HBO companies out there with great products and marketing plans. If you are concerned make sure they are registered with the Direct Selling Association.

Why my Home Based Business you ask? It costs very little to begin. There is very little overhead. It doesn’t require long hours and you can decide when and how many hours you want to commit from one day to the next. You don’t have to leave your current job, I still do mine as well(research scientist). You can take your business anywhere you go and you can work it from anywhere you want. Absolutely anyone can do it. Regardless of your education, race, color or religion everyone starts off on an equal footing, the rest is up to the individual. You get to meet a lot of great people who all share a common goal and interest and who nurture each other as a team.

Your first exposure to the Business will be your Sponsor. Listen to what they say. They provide you with the initial information you need to make your first decision. Is this business right for you? Sponsors should not make you feel like you have been backed into a corner. It is as much in their interest to make sure you fully understand the business as it is yours so you can make an educated decision on whether or not a particular opportunity is right for you.

Do your homework. Ask people have they heard of the company or the brand and have they tried it. You want to hear facts and testimonials like buying a car. Does the marketing plan offer good compensation ? Does it offer continuous growth? Is the Company Local or is your business going to be able to grow Internationally? Make sure the product you will be moving is usable and will need replenishing. More importantly make sure you are comfortable with the product. You need to become what we call “A product of the product” then before you know it the rest just happens.

I hope I have succeeded in arming you with a bit more information that you had 5 minutes ago. Now! Go back to those businesses that have been lingering in the back of your mind and order that information pack. When it’s right for you, you will know. Your first conversation with your sponsor will leave you excited. You will find yourself thinking of all the people whom you can show this product to and all the people who you know that need to see this opportunity. Figures will start calculating in your head and you will keep thinking about it over and over.

When that happens it’s time to take the leap! Whatever you do don’t look back, hold onto your vision even if you are the only person who can see it and don’t ever lose sight of your dreams and goals. Good luck!

Hope you found this Blog useful.
Prosperous Regards
Robert Drysdale
website

Gone Phishing............Scams

noreply@blogger.com (Robert Drysdale) — Tue, 18 Dec 2007 16:39:00 +0000

Greetings Bloggers

Don’t bite the bait!

Internauts: beware! A new breed of fishers are throwing their lines in the great big sea that is the Internet… And they want you to bite their bait!

With the ever-expanding number of Internet users doing online shopping, banking, and performing more and more online transactions, scammers have developed new schemes to fraudulently obtain personal information from unsuspecting victims.

How to identify online scams and avoid theft

1. What is “Phishing”?

Phishing is a tactic used by Internet scammers to lure you into providing personal and financial information, mainly by sending fraudulent emails that appear to originate from well-known, trustworthy organizations with which you may do business (i.e. major banks or online shops).

The term “phishing” was first used in the mid-90s, when fraudsters used this type of fake emails to “fish” for AOL users’ login names and passwords.

2. How to identify phishing scams

Phishing scams usually comprise two components: an email and the website to which the message links.

First contact: phishing emails

These spoofed emails urge you to click on a link provided in the message, which supposedly leads you to the organization’s website, where you can confirm your personal and financial details. In reality, the link takes you to a fraudulent landing page that is operated by the scammer, who receives any information you may supply there.

Phishers usually include real, actual links in their emails, such as links to the company’s main page or privacy statement, to further enhance the appearance of legitimacy of their spoofed messages.

Deceiving components of a phishing email:

* Misleading Subject Lines suggesting urgency: “Account Update Needed!”
* Forged Sending Address: email falsely appears to originate from accounts@mybank.com, for example.
* Genuine looking content: Email visuals and style copy those of genuine emails from the targeted company (including authentic images and links to consolidate the victim’s trust)
* Disguised Hyperlinks: A link shown as https://www.yourbank.com/login.php can actually take you to http://www.phishingscam!!!.com/
* Form to fill within the email: It is not at all secure to fill such a form with sensitive information.

Reasons frequently stated to justify the need to re-enter your details:

* “Unusual activity” in your account: you are being notified of a potential fraud with your account (how ironic!), and required to confirm your account number, PIN and other sensitive details to prove your ownership of the account and avoid its suspension.
* Technical failure: some of your account’s details were reset or “lost” following a failure with the organization’s database and you are asked to re-enter them in the system.
* You are declared the winner of a (bogus!) contest or sweepstakes and required to provide personal and financial information to claim your prize.

Deceptive links: phishing websites

Phishers back up their email scam with a spoofed website as identical to the legitimate one as possible to succeed in deceiving users into providing their sensitive information.

Spoofed websites are often perfect mirrors of the original site. Only the landing page corresponding to the email link must be spoofed: links on the spoofed landing page are usually proper links to the target organization’s true site.

Paypal, eBay and online banking sites are frequently targeted by phishers.

3. Phishing through viruses

Some viruses/trojans contain programs known as “key loggers”, whose effect amounts to a phishing attack. Hidden on your computer, key loggers record and forward everything you type to the phisher: usernames and passwords, bank account and credit card numbers, etc. Key loggers are especially dangerous because they facilitate complete identity theft.

4. What to do if you've been the victim of a phishing attack...

If you believe you may have given out sensitive financial or personal information to an ill-intended third party:

* Report the theft immediately to your credit card issuer, bank, major credit agencies and appropriate government offices (e.g. Social Insurance)
* Cancel your account and open a new one
* Carefully review your billing statements

In the case of a virus or trojan:

* Update your antivirus definitions and run a full system scan
* Update your personal firewall software and confirm all the network connections allowed by your firewall
* Update your anti-spyware software and run a full system scan
* After getting rid of the intruder, change all your passwords for any type of account requiring online authentication: bank and e-commerce accounts, eBay and Paypal accounts, email and Internet connection accounts, etc.

5. Final tips and helpful links

* Since phishers often exploit browsers’ vulnerabilities, make sure to download and install available security updates (such as patches) for your browser.
o Microsoft Security Home Page
o Mozilla (Firefox) Security Center
o Apple Support
* Download and install NetCraft’s anti-phishing toolbar to help you identify fraudulent sites.
* Useful Links:
o Anti-Phishing Working Group
o Fraud Watch International
o Phonebusters (Anti-fraud Centre)
o FBI

Remember:

* Legit companies doing online business are well aware of the many security issues implied with the transfer of sensitive information by email, and never send such requests to their customers.
* Never click on links provided in emails that allegedly take you directly to your account information. Always use your browser to access the company’s main page, and sign-in to you account from there as you normally would.
* Contact the company prior to undertaking any action if you have any doubt about the veracity of an email that seems to originate from a company with whom you have an account.

Hope you found this information useful.

Robert Drysdale
business website

Scams on the Internet and how to avoid them(2)

noreply@blogger.com (Robert Drysdale) — Tue, 18 Dec 2007 14:55:00 +0000

Greetings Bloggers

As I mentioned in a previous post on the same topic, the toughest thing you can do on the internet is pass up an appealing work at home opportunity. You never know which opportunity could be the one that takes you from rags to riches. But at the same time, there are many work at home scams that can waste months of your life and a great deal of your money.

While it is difficult to pass up a good offer, it would be much easier if you could identify a scam when you see one. There are some things that can assist you in picking up on a scam before you join the company. But it takes time, patience and a great deal of research to stay safe on the internet.

The easiest way to avoid a home business scam is to know the company. You will find a number of companies offering to sell you training and material to employ yourself. If you want to work for yourself, there is no reason to go through a company to do so. Take a look into the products the company sells, how successful they have been, and ask around. Your greatest asset will be those who have worked for the company or still do.

Before you pay for any material or join any program, you want to have all of the details. Whether you receive emails from the company or talk to a representative on the phone, a quality company will take the time to talk with prospects. Plot out all the feasible questions you can think of and drill the company to determine its legitimacy. This may seem a little overboard, but it can save you thousands of dollars by not joining a work at home scam.

One of the greatest home business scams of all time is the get rich quick scheme. It is amazing how many people truly believe they can make thousands of dollars in their first couple of weeks. Although it is a little more reasonable to believe after seeing the amount of falsely stated claims there are on the internet. I like to check out a company using this FREE service when doing my due diligence.

If you come into a home business opportunity knowing it will take time and a great deal of effort to begin seeing results, you will be much better off. What happens to those expecting quick results is they quit too soon after not seeing results. Being more reasonable and knowing what to expect will prepare you and keep you determined.

Lastly, try to join programs or businesses that already have a reputation. There are certain companies within the various industries that have positive reputations across the internet. You will hear about these companies in forums/groups, on search engines and possibly even on your blog or website.

You have to know that getting into a work at home scam can take away from thousands of dollars and waste several months of your time. By being aware and taking the proper precautions prior to joining any program, you can avoid getting into a home business scam.
Hope you found this information useful.

Prosperous Regards
Robert Drysdale
Website

Your Passport To Wealth Alexa Tool Bar B.S detector

noreply@blogger.com (Robert Drysdale) — Wed, 05 Dec 2007 20:26:00 +0000

Greetings Bloggers

There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool is free.

Alexa Toolbar

Founded in April 1996, Alexa.com was designed to provide an interactive web navigation system. The most impressive part of the platform, now owned by Amazon.com, is the free Alexa Toolbar.

First released in 1997, the Alexa Toolbar is known as the “B.S.” detector for Internet sites. With over 10 million users, the toolbar tracks how people use the Internet and turns this information into ranking statistics for each site on the Internet. For instance, Yahoo is ranked as the number one most visited site on the Internet.

So how do you use this tool? First, you download the Alexa Toolbar as follows:

1. Go to Alexa.com.

2. Click “Download Alexa Toolbar” at the top of the page.

3. Click “Install” on the next page.

Reload the page you are viewing and the toolbar will appear across the top of your browser. The tool provides you with valuable information regarding any site you are looking at, including your own. It tells you the traffic ranking of the site compared to all sites on the Internet. The tool also provides you specific traffic information for the site and lays out sites that are similar to the one on your screen. Instead of making baseless assumptions regarding how “good” a site is or whether it is successful, you can use the Alexa statistics to get a better idea. If any company approaches you claiming they have a lot of traffic, you can just pull up their site and review the Alexa statistics. This allows you to verify who is receiving a significant amount of traffic and who is feeding you a line of “B.S.”

Let’s look at Google.com using the Alexa toolbar. Load Google on to your browser and click the #2 number in the toolbar. The Alexa Toolbar information for google shows:

1. The site is the 2nd most popular site on the Internet. [Yahoo is No. 1.]

2. The site takes .8 seconds to load, which is very fast.

Next, click the “see traffic details” link on the page to dive into the site statistics:

The site shows consistent traffic through the year, maintaining a number 2 position. 214,00 out of every million surfers visit the site, which is an excellent “reach” rating. Each visitor views approximately 5.4 pages on the site, which means that users are working there way into the internal pages of the site. This is always good news for a site.

As you can see, using the Alexa Toolbar system can provide you with specific information regarding web sites. The next time you are contacted by someone claiming they have millions of hits or are considering advertising your Passport To Wealth business on a site, you can use the Alexa toolbar to get an objective view of the site.

I hope you found my Blog post of use.

Prosperous Regards
Robert Drysdale

A Successful Passport to Wealth Business Depends On These Three Factors

noreply@blogger.com (Robert Drysdale) — Thu, 15 Nov 2007 15:28:00 +0000

Greetings Bloggers

Network marketing has many aspects, but promotion, persistence,
and patience are three key elements which are critical to
achieving successful results.

PROMOTION is the lifeblood of network marketing. Whether you
are using online methods or offline methods, or a combination of
both, you must constantly strive to get your offering in front of
a targeted audience.

There are thousands of published sources that deal with specific
methods of network marketing (both online and offline), but the
key point to be made here is that you must have an active
promotion campaign designed to bring in a steady stream of new
prospective downline members.

PERSISTENCE is a key element in network marketing success.
You've gotta "just keep on keepin' on", even though frustration
levels can be quite high at times.

After you have been at it a while, and have a downline large
enough to provide reasonably accurate statistics, you will
probably find that about 95% of your downline members are dormant
and do nothing at all. Its easy to get down in the dumps or take
it personally when you encounter so many "do nothing" people.

Therefore, it is really important work with and actively support
the 5% or so that are serious about participating. And clearly,
an active and effective promotion campaign will continue to
bring in increasing numbers of potential participants so that
while 5% is small on a percentage basis, it can still be a
sizable amount from a pure numbers standpoint.

PATIENCE is vital. You can expect that it will take about a year
before the awesome power of geometric growth kicks in.

A classic illustration of geometric growth is the frequently used
penny-a-day example.

If you save one penny on the first day, and double it every
successive day, (day two you have 2 pennies and day three you have
4 pennies, and so on) how much will you have at the end of
30 days? The answer, to the astonishment of many, is $5,368,708!
Amazing, but true.

Its a sad statistic that most network marketers fail and it is
often traceable to the fact that they did not exhibit enough
persistence and patience to continue constantly promoting their
business for the year or so that is required for success.

Network marketers that stick with it for a year or more often end
up becoming the proverbial "heavy hitters".

In closing, I would like to encourage you to increase your chances
of becoming a successful network marketer by always keeping a
clear focus on "the three P's" of Promotion, Persistence, and
Patience.

Hope you found this Blog useful.

Prosperous Regards
Robert Drysdale
website

How to Find Prospects for your Passport To Wealth(P2W) Home Based Business?

noreply@blogger.com (Robert Drysdale) — Wed, 07 Nov 2007 22:24:00 +0000

Greetings Bloggers

How do you find Prospects for your Passport To Wealth(P2W) Home Based Business,
or any business for that matter?

Here's how......

Prospects are basically the foundation of any business as they are the "potential" customers to the business. So just how do YOU find prospects and have Total Financial Freedom in P2W?

Let's start out with a definition of the word promote which is the most important word in finding prospects. The word promote means: to make known. I was recently helping a person in my downline with her P2W business, which was not growing. As I asked various questions I finally found the "nasty bug" that was stopping her business from moving forward. She didn't want to come off as being or sounding sales-y. This stopped her from promoting.
How does everyone else promote?

A politician promotes how he/she can make a whole community's life better - so he's/she's making herself known to the public by promoting and making known to as many people as possible what he/she can do for them. If you've noticed, politicians promote on TV, radio, signs stuck in the grass or on telephone poles along a busy street or maybe speaking at various group meetings.

A college promotes what courses it offers. It might promote on radio, might promote to high schools or through sporting events. A stockbroker promotes that he can help his/her prospect make money. A local restaurant will promote via radio, or mailing brochures or discount coupons.

The worst thing you can ever do in your P2W business career is to think, ponder, worry or even get the idea that it's unprofessional to promote!

You really need to know and understand promotion. The only way you can have prospects, therefore customers or distributors - is to promote. The only way for you to make money in network marketing is to promote. You can write down your dreams and goals and study them every night. But you're as effective as a billboard in the middle of the desert. No one knows you exist until you make yourself known. So if you ever find yourself where your business isn't growing or you don't have enough prospects, enough customers, or enough distributors - what do you do? Promote!
Why do you promote?

The reason you promote is to create desire for your product. How would you know that someone desires your product or business? Well certainly if you sent a post card and someone called the number - that's someone showing desire. Even if a person called and asks, "How much is this?" It would still be someone showing desire - or at least slight interest. If you called a friend and asked them to look at something and they said, "Send it to me." That's showing a desire. People sometimes refer to desire as "responses," as in, someone responded to my promotion.
Different types of promotion

So now let's talk about different types of promotion that create desire. You could promote in:

* The Help Wanted, the Sales & Marketing or the Business Opportunity sections of a newspaper,
* Advertising section of magazines,
* Direct mail, such as sending out post cards to everyone in your zip code,
* Door hangers,
* Email, banner ads on the internet,
* Networking.

I'm sure you could have guessed that I would name that one. But you would be surprised at how many people when mentioning all the ways to promote, miss that one.

In fact, if you use traditional promotion with the mindset of just finding a network of people to work - you will fare far better than most who only measure their responses with how many people respond to their advertisement. You can turn one response from a promotion into thousands if you properly network.

One other place to find prospects is to promote to leads you purchase from a lead company. The advantage of this is you're only paying for those who've responded and you're not paying for all the people who didn't respond. If I send out 10,000 post cards and get 20 responses, then I paid for 9,980 post cards that didn't get a response.

The advantage of writing your own ads of course is being able to target your specific audience with your specific product or opportunity message. Which is VERY important and should not be underestimated. In contrast, when you buy leads, you're buying general ads - perhaps people who've responded to wanting a home based business. The other down side to buying leads is that very often, lead companies resell their leads to more than just you - so you've got extra competition to deal with.
Three broad ways to promote

Now, it probably sounded like I just contradicted myself; I didn't. I just saved you years of running in circles trying to figure the advantages and the disadvantages to generating your own leads or buying leads. This is the game. You must promote. There are three broad ways to promote.

1. Networking- which costs the least - you're going to have costs of meals with prospects - costs of joining clubs and associations. So I have rock climbing club fees, I have mountain climbing association fees, horseback riding fees, mountain biking fees- these are like $50 - $100 dollars a year.
2. Buying leads is more expensive than networking, less expensive than generating your own - but has some advantages and disadvantages. Sometimes you get some hot leads - sometimes, you swear you're calling a graveyard.
3. Generating your own. Most expensive, but has the advantages of targeting your prospects. Here's a list of advertisements that I've run.
* Some people earn Ten thousand dollars a year. And some people earn One million in the same year. Click here to see difference.
* Need more money; NOW!
* Does it ever break your heart to leave your kids at daycare?
* Looking for a FUN business?
* Go to the golf course when it's not crowded.
* The truth about making money. A lot of it.
* WEALTH FORMULA. Click here (banner ads)
* Wealth formula that takes a lot of effort - but retires you in 4 years.
* Extremely well paying position available to right person. Must have sales & marketing experience. Sales training a big plus.
* Immediate Need for Effective Sales Person. Unlimited earning and growth potential. Self-starter, sales writing skills and team player will be keys to success in this growing, high tech organization. Will be responsible for generating sales leads, preparing and giving presentations on company products and training sales team for development company. Great benefits. Great FUN TEAM! Fax resume to:

Be "in" business

The bottom line is you must be using at least one of these three methods. If you're not, you're not in business - you're out of business. What you should be doing, if you see the big picture and want the very big income is you need to be doing all three. All the time. Ideally you start out by networking, which will create enough money to buy leads, then you'll generate enough money from the leads you purchased to generate your own leads. My point is, as soon as you start making any money, reinvest it in promotion.

One other thought, don't measure your success by just your immediate responses. Any marketer who is of any value knows that how you measure return on promotion investment is based on the "life of the customer." NOT immediate return. Get one leader from a MONTH or 6-MONTHS of promotion and it can pay you for the rest of your life. People often ask me, how much money did you make your first year in your P2W Home Based Business- I tell them, "I don't know, I'm still earning it."

Hope you found this Blog useful.

Prosperous Regards
Robert Drysdale
Business Website

Forrester Says Home Based Businesses And Small Business Retailers Getting More Online Sales

noreply@blogger.com (Robert Drysdale) — Wed, 07 Nov 2007 14:29:00 +0000

Greetings Bloggers

An article in the New York Times Web site gives hope to the future of small business retailers and home based businesses online. The report cites a Forrester research study that predicts Small retailers and Home Based Business owners will get about 45 percent of the $26 billion in online sales this holiday season.

According to the article, several factors have converged to create a hospitable environment for small business including the increase in home-based broadband connections and, of course, the easy exposure Google gives to small retailers and home based business owners.

Case in point......

Not long ago I was driving through my small town in Ontario Canada when a sign in a storefront caught my eye. It was for an accessories shop and it said, “We’re moving.”

Now, I know what you’re thinking. What’s the big deal about that, right? Retail businesses move all the time.

Ah, but this was different. You see, instead of giving a new physical address for the store, it gave a website address. It said: We’re moving to www - dot … and then gave the URL.

That same day I drove one more block and saw yet another “We’re moving” sign. And once again, it gave a Web address rather than a physical location.

It turns out these two retail stores — both small, specialty retail businesses — were moving not to new physical locations, but were moving online. They were giving up their brick and mortar retail outlets to become online etailers.

Two signs in a small Ontario town do not necessarily make a trend.

Yet — when you think of a small Ontario town, it actually explains the motivation behind this kind of migration to the online world — and explains it very well.

Now this little town is picturesque with a lovely town square and strict zoning codes requiring all storefronts to adhere to the Victorian standards under which the buildings were originally built. But the problem with the square is that it does not get much foot traffic. Not many buyers.

And for specialty or niche-interest shops — as these were — it is much easier to find large numbers of buyers online, where you can draw from customers all over the country, even all over the world, who are interested in your particular specialty. In other words, you can find more customers interested in a niche online, than you can in a small town. In a small town, the numbers of people interested in that particular niche may be few and far between.

And obviously, without the overhead of a brick-and-mortar store, you may even make more profit at the end of each month.

Finally, let’s face it: a retail shop requires long hours by the proprietor, who can feel trapped in the store if he or she can’t afford to hire help (or at least not many people to run it). So in a way, moving to online home based business or etailing can be liberating, not to mention dropping money to the bottom line.

Everywhere we turn we see stories of small retailers being driven out of business by huge companies like Wal-Mart. But what about the flip side: home based business owners or retailers who move to Web-only and find it can be a liberating — even growth — move for their businesses?

Statistics show that small retailers and Home Based business owners account for more than 40% of online sales(at least during the big Holiday season).

So my point is, instead of crying over the loss of small retail storefronts and assuming that it’s 100% bad news, consider that things may simply have changed. More and more, home based business is about an online-only approach. Instead of thinking about loss of small retail, look at the growth of small etailing and Home Based Business online sales.

Hope you found this Blog useful.

Prosperous Regards
Robert Drysdale

Boost your Passport To Wealth Sales with Friendswin

noreply@blogger.com (Robert Drysdale) — Sun, 28 Oct 2007 11:31:00 +0000

Greetings Bloggers

Have you heard of the biggest thing on the internet today? IT'S FRIENDSWIN.

Friendswin.com is a social networking site being integrated with VIDEO to create amazing applications. Video dating, video resumes and video conferencing are only three...
But what's the "clincher"? Friendswin has an incredible affiliate marketing program that pays commissions for signups for people actively marketing the site. With our 5x8 "SUPER MATRIX", affiliates are paid 8 levels deep, and generate substantial overrides on their downline. Check out the compensation program on their website!
Friendswin combines top online industries to make you money!

1. Social Networking - Growing 89%/yr, expected to double in the next 2 years! (Imagine being the first person in MySpace and then getting paid on marketing and sponsoring the huge numbers of new members that followed!)

2. Online Dating. This is a HUGE online industry too, with over 35 million users. But what happens when you combine Match.com with YouTube? .....it's called FRIENDSWIN.

3. Online Job Boards... Ever try to stand-out by posting a text based resume on Monster or HotJobs? Tell your friends to use Friendswin to host their video based resumes....and see the offers pour in!

4. The Internet Home Business Industry - Absolutely Huge! Friendswin lets you build a downline of over 450,000 people. Get paid overrides on customer purchases on all these products. And if you consider how many people will use Friendswin that you can get paid on....well, you can be in Doctor or Lawyer income territory for sure....

Now you know the basics,

Check it out and make sure you and your friends are with us for the opportunity of a lifetime!

Hope this Blog was helpful

Best Regards
Biobob
website

Monitize Your Passport To Wealth Blog with Alexa

noreply@blogger.com (Robert Drysdale) — Fri, 26 Oct 2007 18:17:00 +0000

Greetings Bloggers

You can sell Space on your Blog site at a high price if you have a high Alexa Rank, so it is important to increase your Alexa Rank. Dosh Dosh has suggested 20 quick ways to increase Alexa Ranking, out of which I tried only two and my Alexa Rank has already improved!

Here is the link to install the Alex widget

I hope you found this Blog useful.

Prosperous Regards
Robert Drysdale
website

Can Google Adwords boost your Passport To Wealth Home Business website?

noreply@blogger.com (Robert Drysdale) — Tue, 23 Oct 2007 13:04:00 +0000

Greetings Bloggers

Goggle adwords has exploded my Passport To Wealth home based business and it can
do wonders for your business as well.
Google has leveraged their market share as the internet’s top search engine to deliver their version of the pay per click advertising model dubbed Google Adwords .
Google and Yahoo-Overture control over 90% of the PPC market and as such you should seriously consider using them if you want the maximum possible exposure to targeted web traffic through PPC advertising .
Sign up for the Google Adwords program is free but they require a $5 USD deposit before they will start to display your ad copy. Google provides an excellent interface to work with. A pleasant modular design groups all of your work into nice “containers” that can be manipulated and viewed in a variety of ways.
The system reporting is by no means real time but the delay on their results display is palatable when comparing them to the other major PPC provider, Yahoo-Overture.
A nice feature that sets Adwords apart from other PPC providers is that your ads display almost instantly after you place them in their system. They have built a lot of their editorial guidelines into the ad entry system.
Their system will flag your ad before you can enter it if it doesn’t meet their terms of service . That is a lot better than waiting 2-5 business days to find out if your ad had a problem or not. Time is money.Also provided with your Adwords account are a number of free tools to help you with your campaign management.
While several of these tools are great starting points I have found the need to augment what Google provides through my own online research, tools and software as well as e-book purchases.

The lesson learned, everybody that uses Google Adwords has access to the same tools that you do, including your competitors. It goes without saying that if you want to get an advantage here you will need other resources to supplement your knowledge other than what Google provides.

Having said that the Google Adwords system is still extremely powerful . Providing you with keyword suggestions, automated bid management, campaign optimization (by Google staff), geo-targeting, roi tracking, and all the reporting you can handle, their system allows you a b level of control over your spending and the ability to truly identify who your customer really is.

What I really like about the Adwords system is the fact that the guys with the most advertising dollars are not guaranteed to win any particular market.

Google tracks the Click Through Ratio (the percentage of people who see your ad and click on it) for each of your ads and keywords. Their system gives you a better position in their display listings if more people are clicking on your ads.

Why do they do this?

To reward people who take the time to write relevant ad copy and marry that to a tightly relevant keyword list.

You see, Google will reward you for doing your homework . The time you invest studying and learning their system will save you money , which can be just as rewarding as making money.

Hey, if I could afford 5 dollars a click I would pay it, but I can’t. I need to lower my advertising costs while at the same time generating as much targeted traffic to my site as possible.

Unfortunately, my experience with their support system does not paint as rosy a picture of the mighty Google . In general, their online information is pretty good. It will solve your routine questions such as “when exactly does my credit card get billed? ) ” quite well.

Google’s support system seems geared towards keeping you off the phone with them. They like to refer to their repository of online documentation and use template driven email communication.

In instances where I needed specific information (i.e. why is this keyword disabled even though I created a brand new campaign to put it in?) I received “canned” emails with my support persons name “pasted” into the email.

Often times I was required to send them another email asking if they had even read my first one and to get the answer I was REALLY looking for.

At the end of the day I was left feeling that eventually my problem was going to be solved I just wasn’t sure when that was going to be and how many times I would have to contact them in order to get the answer I really wanted.
Typical Costs associated with Running an Adwords Campaign

There’s two ways to approach this:

Are you going to manage your own campaigns?

or

Do you want to leverage someone else’s experience and invest money in a company that can manage your Adwords campaigns?
Let me suggest that you manage your own accounts at least in the beginning . Start small and start collecting reference materials while you learn how the system works. Here is some material
to start you off. Go here
Search for other products and resources that can help you but keep in mind some of them won’t work out . Don’t let that stop your research, there is material out there that can truly help you and save you a lot of money.

Investing in a $40 e-book is a lot cheaper than blowing $500 or more with Google while you are learning the ropes .

Having said that if you want to get a successful campaign started now you can enlist an SEO company to manage your Adwords campaigns.

The question is: How will you know who to trust?

You can burn several thousand dollars for overpriced, untargeted traffic if you let the wrong companies manage your campaigns. How can anyone honestly know what to look for in an Adwords Management company if you haven’t even tried the system out for yourself? Food for thought. If you manage your own campaigns at first you will get a feel for the system.
Campaign Costs

Ok, let’s talk about the typical costs you can expect running a Google Adwords campaign. The good news is Google Adwords gives you the potential to reach millions of surfers in a matter of minutes for pretty much as little money as you want to spend.

The bad news is after the novelty of having an Adwords account and setting up your first few campaigns wears off it can begin to feel like a ball and chain. There are a lot of monotonous tasks that have to be managed daily and it can be a tough thing to manage unless you are a disciplined person.

Before you spend money on campaigns and resources acquire this mental discipline. Realize before you begin that it isn’t going to be fun after a while. Google Adwords is a business tool, one of many, and as such it has it’s advantages and flaws . It can make you a lot of money or it can cost you a lot of money and create a lot of stress for you depending on your ability to consistently manage your campaigns.
Ok, your minimum initial deposit is $5 to get started as we learned above. Start here, and I suggest resisting the urge to JUMP in and start spending like crazy… stay at or near this $5-$50 level of investment until you use it up .

You’re not going to see any returns on this investment financially but you will gain valuable knowledge of how best to use the Google Adwords System to generate income without learning the hard way.

You have a lot of learning to do before you want to start pouring money into your account. Google is in the business of making money and their system makes it “REALLY” easy to spend as much as you want.

Minimum bids start at a reasonable $0.05 USD. After developing your keyword list and dumping it into Google’s system you have to start making financial decisions.

If you take Google’s suggested bid prices for your keyword list you can pay a lot of money for your web traffic depending on how large your keyword list is and how much traffic these keywords generate.

Rest assured Google’s system will provide you a lot of traffic quickly if you want to pay for it. It’s not uncommon for Google’s big management system to suggest max bids in the $20 - $30 range.

You don’t have to accept these outrageous suggestions of course so your first big money saver is to lower the max bid to something you find acceptable and enter it for all of your keywords.

Please note Google’s system will not charge you this full amount unless someone else is willing to pay that much for the keyword. Leave this number set higher if you want to produce a lot of clicks quickly.

Bidding into position’s 1-3 will deliver the most traffic, but will be less targeted than position’s 4-6.

Position 1 will get the most clicks but many of these clicks will be untargeted “impulse” clicks. Taking the time to scan all the way to position 6 in the listing and click on the advertisement at that position suggests that the searcher is extremely interested in the subject being advertised.

Over time you will learn which keywords are making you money and which one’s are simply too competitive for your budget. Google’s campaign tracking abilities in conjunction with other 3rd party ad tracking software can help you identify these profitable keywords and track your website visitors.

Unfortunately every system can only provide so much traffic and you will find the larger companies can afford to bid pretty high for more general, high traffic keywords because they can afford it.

Large companies will pay $5 for general keywords like “credit cards” because they know over the lifetime of using a credit card they will recover their investment.

The big boys can squeeze you out of the Google Adwords World just as easily as in the “real world”. Of course it’s not all “doom and gloom”. You still have a powerful and relatively inexpensive tool in your hands if you can exploit niches and find the “bargain” keywords.

Google’s system of tools leaves you high and dry in this respect unless you have a lot of money to blow on “throwing out a wide net” by trying a large keyword list and then refining your campaigns as you start to get clicks and track your conversions.

You can get a lot of garbage clicks by bidding your way to the top for general keywords . This is expensive, less targeted, and lower converting than if you bid to position 3-5 or spend time finding the less expensive niche keywords (using your third party software or e-book techniques).

Chances are when bidding on more general high traffic keywords you will be competing with large companies and competitors using SEO company services to manage their campaigns.

These companies can afford to pay a lot more than you or I for their clicks. In order to counteract this you need to tightly target your campaigns and find niche keyphrases to be profitable with Google. I can’t stress this enough.

To make proper decisions you will need to gather as much data as you can on how the Adwords system works. Obviously, you won’t have this data until you run a campaign or two which is why I suggest running your own Adwords Campaigns for a while to get familiar with their system.

Study the stats provided by Google which are really quite good in conjunction with one or more 3rd party stats tracking packages.

You will start to notice trends in the numbers which will allow you to make more effective use of your time and money by bidding only on the keywords that are generating sales.

Analysis may also prompt you to tweak your site content if you notice a niche you want to start competing for (better yet start up another site or tier two web page on your site targeting that niche and remove these keywords from the original campaign moving them into a new campaign pointing to your new content).

Minor tweaks can save you BIG money using Adwords

Some Notes on Scalability:

Google allows you to bid on 3 types of keyword matching options which immediately gives you three times the keywords to bid on without any more brainstorming on your part.

Each matching option provides different results and should be managed on a keyword by keyword basis.

Google also provides two methods of displaying your ad on their network: Content Match Listings and Search Network Listings .

Effectively this allows you the potential to be noticed by:

1. anyone searching on Google’s portal
2. anyone searching portal sites that get their search results from Google
3. anyone viewing a site displaying Google’s ads that has content related to the keywords you bid on.
4. anyone reading an email with content related to your keyword at Google’s free email service Gmail.

That’s a lot of options and a lot of potential exposure. Tweaking to find the right combination for your particular situation and spending requirements is something you simply have to do on an ongoing basis. I think the benefits are obvious to you by now.

A final word on costs. You may have noticed that I didn’t use a lot of numbers in my discussion of campaign costs with Google. What I think I have illustrated is a Google campaign truly can cost as little or as much as you want it to.

It can get you as much or as little traffic as you want it to. What kind of traffic it brings and how much it costs is up to you.

Where will your ads be displayed? More places than you might think:

At the time of publication AOL, Netscape, Ask Jeeves, AT&T Worldnet, EarthLink and Excite all get some or all of their search results from Google.
Content Match Listings vs. Search Network Listings

When user’s do a search on one of the Google family of portal sites your paid listings appear either along the top of the search results highlighted as sponsored listings or to the right of the actual search results in text boxes.

Your position on these search pages is determined by your keyword list and your bid for that keyword.

Your results with the Search Network Listings can be quite successful as long as you manage your account using some of the techniques suggested in this article.

Use the included Geo-targeting capabilities built into the Adwords system to ensure your ads display only in areas that are potential customers for you.

Content match listings appear as inserts on web pages not in search engine results pages. My experiences with the content Match Listings haven’t been as successful as with the Search Network Listings although I still use this option for some of my campaigns.

Google’s system analyses the content of web page and serves up ads to those pages based on the what it feels the page is about . A web page on motorcycles may feature ads about buying motorcycles, motorcycle catalogues, parts distributors … I think you get the idea.

And this idea is a good one since the ads it displays are usually pretty close to what you would think they should be. When you display ads on your website using Google’s Adsense program for example, you are effectively joining their content network.

A drawback to the content matching system is you can’t really know who is clicking on your ad. It could even be a competitor clicking on your ad from their own site! Google gives you the option of disabling either of these display methods if they aren’t working out for you with the click of a button.

You can do this on a campaign by campaign basis only enabling/disabling what is working for you. If you want to minimize your risk but still utilize the Content Matching system you do have an option.

You can set up a separate campaign with lower bid prices for your keywords and only enable content matching for this campaign. Remove the content matching option from your original campaign and voila! you’ve minimized your risk.
A few more notes on Google Campaign Optimization

I can’t stress enough the importance of getting a good Click Through Ratio (CTR) for your best target keywords. Google has really offered you a chance to save some big time money if you know how to get a good CTR for your ads and keywords.

Getting a good CTR allows Google to sell more ad space which makes them more money. Google transfers some of this money to you the advertiser by increasing your ranking within their search results it displays for your keywords, at no additional cost.

That’s right, if you can write relevant ads for your target keywords you don’t necessarily have to pay the higher bid prices for those keywords that your competitors are paying. More money saved!

Advantages of the Google Adwords System

* Highly configurable system with an intuitive web-based interface.
* Reporting system is near real-time so you can tweak campaigns on the fly
* Since their system is web based you can access your account at any time.
* Good list of Free tools and guides (although third party tools may still be required)
* Rewards advertisers that pay attention to providing relevant content to their search clients not necessarily the highest bidder. Get a better CTR and your ads are cheaper.
* Geo-targeting capabilities. Target by City, Country or display your ads Globally.
* Multiple ad delivery systems. Content and Search listings, Partner Network listings, Email.
* Multiple keyword matching options including the ability to ‘filter’ keywords.
* Reasonable minimum startup cost of $5 with no monthly minimum spend requirements
* They have licensed their search results to several other large search engines improving your web site’s exposure to people that don’t use Google as their main search portal.
* Free ROI tracking tools.
* Minimum bid is a reasonable $0.05 USD.

Disadvantages of the Google Adwords System

* Learning curve can cost you a lot of money.
* Not the most expensive PPC search engine but certainly more expensive than all other PPCs except Yahoo-Overture
* Click fraud is an unavoidable risk.
* Content matching system does not always deliver the same ROI as their search listings. If both ad delivery systems are enable for a particular campaign the content match results can lower your overall campaign CTR and get keywords disabled.
* Support system is email template driven. It can take you a few tries to get the information you REALLY need from Google’s support.
* Interface does not indicate what your competitors are bidding, only the maximum bid for any particular keyword, making the implementation of bidding strategies much more difficult.

So the answer to the title question, "Can Google Adwords boost your Home based Business website"?
The answer is....... a resounding YES!
Hope you found this information of use.

Prosperous Regards
Robert Drysdale(biobob)
website

Search Engine Marketing Tools for your Passport To Wealth Home Based Business

noreply@blogger.com (Robert Drysdale) — Mon, 15 Oct 2007 16:19:00 +0000

Greetings Bloggers

Here is some great Marketing Tools to help boost your Passport To Wealth Home Based Business. Anyone working in Search Engine Marketing knows that this industry travels at warp speed. If you're trying to market your web site or the web sites of your clients via search engines, chances are your time is limited - severely limited.
To squeeze as much into my schedule as possible without resorting to self-cloning, my daily routine involves the use of a range of time-saving tools and software. I use such tools on a daily basis and I truly don't know how I'd function without them. I'm not the only one. I've talked to other SEM experts and they also rely on various tools to help them through their hectic schedules.

Here is a list of 20 must-have tools used by busy SEM professionals:

1. Freshbooks Invoicing and Timesheets
Freshbooks is an online estimating, invoicing, project management and time tracking service that gives your business a professional image, no matter how small. I use it to invoice all my clients online and it can even be set up to automatically bill and debit the credit cards of recurring clients every month. It also has built in staff timesheets and project management tools for online collaboration.

Price: Free for 3 clients or less

2. XML Sitemaps Generator
The XML Sitemap Generator trawls through all levels of your site to generate an XML sitemap. It also gives you a running count of pages, provides a text-based URL list and a HTML sitemap you can import straight into your site. The online version of the generator is free for sites of less than 500 pages, but there's also a low-cost script-based version for large sites that can be set up to automatically index your site, upload an updated XML file to your server and ping Google and Yahoo when done.

Price: Free for sites of 500 pages or less

3. Proposal Kit
ProposalKit takes the chore out of creating and tailoring client estimates and proposal contracts. With over 200 pre-designed self-guiding templates ready to fill in the blanks with your company, project/product/service and client information, ProposalKit has already half completed your proposal for you.

Price: From USD 47.00

4. ClickTracks
As far as site analytics goes, the depth and accuracy of data provided by ClickTracks just can't be beaten, in my opinion. The visual analysis ClickTracks provides is probably its best known feature, with statistical data overlaying actual screenshots of your web site pages. The ability to flag individual visitors or groups of visitors based on unique identifiers (such as all persons who visited page x or all persons who bought product d) provides a level of analysis that other analytical packages can't compete with.

Is Your Site Ready for a Millions of Visitors?

5. AWeber
AWeber is a multiple auto responder and mailing list management service rolled into one. Members can send an unlimited number of campaigns, follow up messages, and newsletters to an unlimited number of approved opt-in lists. For newsletter purposes, a wide range of templates are provided, as are free training guides and videos to help you create campaigns.

Price: From USD 19.95 per month

6. JROX
JROX Affiliate Manager software (JAM) is a super powerful affiliate program that includes follow up email tools, email broadcasting, custom URLs and the ability to create up to 10 affiliate downlink levels. It offers affiliates groovy 3d Flash-based graphs and charts displaying their referrals and commissions and an organized marketing tools area for storage of banners, links and promotional materials.

Price: Free for 50 affiliates or less

7. Keyword Discovery
Keyword Discovery is an advanced keyword research and search term suggestion tool produced by Trellian.

Price: From USD 69.95 per month

8. Google Analytics
Google Analytics is free web-based site metrics / analytics software hosted by Google. After you include tracking code on all selected pages of your site, Google collects data regarding visitor activity and then you are able to log into an Analytics interface and view site activity and produce reports.

Price: $0

9) Backlinkwatch.com
Type your URL into Backlink Watch and get complete detailed information about the quality and quantity of backward links pointing to your website. It will show you anchor text, Google Toolbar PageRank, total outbound links on that page and no follow flag for each of your inbound links available.

Price: $0

10) Jim Boykin's tools
A collection of 17 free SEO tools developed by Jim Boykin and his staff, including a cache analyzer, Backlink checker, keyword density tool and multiple inbound and outbound link checking tools.

Price: $0

11) Google Webmaster Central
Google Webmaster Central is Google's one-stop shop for webmaster resources. It contains answers to common questions about Google crawling and indexing and guidelines for webmasters to follow when publishing their content. It also provides statistics, diagnostics and management of Google's indexing of your website, including Sitemap submission and reporting.

Price: $0

12) Yahoo! Site Explorer
Yahoo! Site Explorer is Yahoo's version of Google Webmaster Tools. It allows you to explore all the web pages indexed by Yahoo! Search, view the most popular pages from any site, view a comprehensive site map and find pages that link to that site or any page.

Price: $0

13) Ranks.nl
Ranks.nl is a keyword density and page prominence indicator. Type in a URL and target keywords to determine the page density and prominence for certain keywords within the page text and/or HTML tags.

Price: $0

14) Rex Swain's Tools
Rex Swain is an independent software developer who has uploaded a range of his custom server tools and demos to his web site. Tools include an RGB color sampler, HTTP Cookie Demo, a HTML sampler and an email form demo.

Price: $0

15) SearchStatus for Firefox
SearchStatus is a toolbar extension for Firefox and Mozilla that allows you to see how any and every website in the world is performing in the search engines.

Price: $0

16) Microsoft Excel
Microsoft Excel is probably the world's most popular spreadsheet application. Apart from its powerful formulas for financial reporting, Excel charts and spreadsheets are great for site analytics analysis and sharing, sitemap creation, SEO/PPC campaign reporting and tracking link building campaigns.

Price: Bundled with MS Office from USD 180.00

17) Google Reader
Google Reader is a RSS and XML feed reader that constantly checks your favorite news sites and blogs for new content and presents them to you in one interface. It also allows you to share sites/pages of interest with others.

Price: $0

18) Blogger
Blogger is a popular online blog provider and templating service owned by Google, where you can quickly set up a blog of your own to post thoughts, interact with people, and more.

Price: $0

19) The Lynx Viewer
The Lynx Viewer developed by YellowPipe allows webmasters to see what their pages will look like when viewed with Lynx, a text-mode web browser. This view is very similar to how search engine robots see your site.

Price: $0

20) Basecamp
Basecamp is an online collaboration and project management service designed for staff and clients to manage internal and client projects from multiple locations.

Price: Free for 1 project

So there you have it - 20 of the most popular time-saving tools to help you with your search engine marketing efforts.

Hope this Blog Post is of use to you.

Prosperous Regards
Robert Drysdale
website

Marketing Your Home Based Business

noreply@blogger.com (Robert Drysdale) — Fri, 12 Oct 2007 13:44:00 +0000

Greetings Bloggers

When I started my Internet business I was overwhelmed by all the marketing technique's used to generate traffic to my business website. Here are some simple tips to give your home based business the kick start it needs to succeed. "Find others who are successful at what they do and then do what they do" Steve Job, Apple Computer Corporation.
If you have a struggling Internet business, you are probably facing the difficult task of how to attract visitors to your website at a price you can afford. Indeed, Internet marketing is a challenge, and it takes years of persistence. There are many affordable ways to get traffic to your site. For now, I will outline the most practical ways for you to market your online business without having to spend a great deal of money.

The most important task is search engine submission and optimization. There are many different search engines and directories on the Internet where you can submit your web site. You need to sign up for a monthly submission plan with a credible search engine submission service. There are hundreds of these submission services on the Internet; you can find them by doing a search on Google.
However, be wary of submission services that claim to be able to submit your site to 75,000 search engines. These unscrupulous submitters will submit your website to FFA pages and bogus link pages that can actually get you banned permanently from the search engines. You should only do business with submission services that submit only to the major search engines and directories.

Search engine optimization (SEO) is even more important. To optimize a site, you need to maximize your keyword density and optimize the positioning for the words or phrases for which you want to be listed. And, you need to use proper Meta tags so that the search engines can interpret your web pages.

If you do not know how to optimize your web site, you should search for an optimization consultant on Google. Avoid SEO experts who want to charge you $1,000 per month or more. Their goal is to bleed you dry before you figure out that they really can not help improve your ranking. Stick to providers who will optimize your site for a reasonable fee.

More important than SEO is link popularity. Link popularity is the number of web sites that currently link to your site. The more inbound links you acquire, the higher your search engine ranking will be.

There are several ways you can increase your number of inbound links. You can submit your site to free directories, or join a link exchange and trade links with other sites, or, you can author articles and press releases and submit them to article directories. When webmasters looking for free content place your article on their site, they must link back to your website.

If you are not patient enough to wait for your search engine ranking to improve, you can attract visitors to your web site right away by using pay-per-click (PPC). With PPC, you pay a certain cost per click to have an ad for your web page run at or near the top of the search engines. This can be extremely costly and ineffective. It is not uncommon for webmasters to blow thousands of dollars on PPC advertising and make only a few sales.
The best way to promote your site, if you are actually selling something, is through an affiliate program. You need to provide an affiliate code to other online merchants so that they will place your banner on their site; every time you make a sale that resulted from an affiliate referral, the affiliate gets a commission. You will have to consult with an experienced programmer who can set up the program so that the affiliate codes can be tracked properly.

Some Internet companies have thousands of affiliates, and get all the business they would ever need or want this way; and it costs you nothing. To recruit affiliates, you should submit your affiliate program to directories where you can list your affiliate program for free or for a small price. The best way to find affiliates is by listing your program on forums or message boards frequented by webmasters who are looking to generate additional revenue for their online business.

I hope this information on this Blog post will help you with your Internet marketing efforts. No website can become an overnight sensation; it takes time and effort. But, if you work diligently and follow each of the procedures outlined in this post, you should do fine promoting your home based business and generate traffic needed to succeed.

Prosperous Regards
Robert Drysdale
website

Scams on the Internet and how to avoid them

noreply@blogger.com (Robert Drysdale) — Tue, 02 Oct 2007 13:53:00 +0000

Greetings Bloggers

The toughest thing you can do on the internet is pass up an appealing work at home opportunity. You never know which opportunity could be the one that takes you from rags to riches. But at the same time, there are many work at home scams that can waste months of your life and a great deal of your money.

While it is difficult to pass up a good offer, it would be much easier if you could identify a scam when you see one. There are some things that can assist you in picking up on a scam before you join the company. But it takes time, patience and a great deal of research to stay safe on the internet.

The easiest way to avoid a home business scam is to know the company. You will find a number of companies offering to sell you training and material to employ yourself. If you want to work for yourself, there is no reason to go through a company to do so. Take a look into the products the company sells, how successful they have been, and ask around. Your greatest asset will be those who have worked for the company or still do.

Before you pay for any material or join any program, you want to have all of the details. Whether you receive emails from the company or talk to a representative on the phone, a quality company will take the time to talk with prospects. Plot out all the feasible questions you can think of and drill the company to determine its legitimacy. This may seem a little overboard, but it can save you thousands of dollars by not joining a work at home scam.

One of the greatest home business scams of all time is the get rich quick scheme. It is amazing how many people truly believe they can make thousands of dollars in their first couple of weeks. Although it is a little more reasonable to believe after seeing the amount of falsely stated claims there are on the internet.

If you come into a home business opportunity knowing it will take time and a great deal of effort to begin seeing results, you will be much better off. What happens to those expecting quick results is they quit too soon after not seeing results. Being more reasonable and knowing what to expect will prepare you and keep you determined.

Lastly, try to join programs or businesses that already have a reputation. There are certain companies within the various industries that have positive reputations across the internet. You will hear about these companies in forums, on search engines and possibly even on your blog or website.

You have to know that getting into a work at home scam can take away from thousands of dollars and waste several months of your time. By being aware and taking the proper precautions prior to joining any program, you can avoid getting into a home business scam.

Here is a site that can help you in your due diligence

If I can be of assistance feel free to contact me

Hope you found this Blog of use.

Robert Drysdale
Business site
biobob1@gmail.com
15195242603

New Professional Marketing System Explodes your Passport to Wealth Income

noreply@blogger.com (Robert Drysdale) — Sat, 29 Sep 2007 16:12:00 +0000

Greetings Bloggers

The real secret to making money online with Passport To Wealth has nothing to do with your site or the product you sell......Fact!

What really makes the difference as to whether you make money or go bust is all dependant on how many people see your site each day.

If you only get 10 to 100 people per day visit your site, you might as well give up now.

What if you could get 1 million visitors in the next 30 days? Would that make your sales increase?

What if you could guarantee that all these visitors were real people, and they would be on your site for at least 10 seconds each? And what if you could get all this completely free?

Would your bank balance be able to take the strain as the sales come rolling in?

There's an incredible new marketing system that can easily and very realistically send you over a million guaranteed real visitors to your website, and it won't cost you a thing.

This is going to change the way you market forever and it can also be used for other websites as well.

Hope you found this Blog of useful

Prosperous Regards
Robert Drysdale
biobob1@gmail.com

Passport to Wealth.....Is it the answer to Debt problems?

noreply@blogger.com (Robert Drysdale) — Thu, 27 Sep 2007 22:25:00 +0000

Greetings Bloggers

A few weeks back I received a call from a client that asked me, "I would like to join your Passport to Wealth business to help me pay off my mounting debt". I informed this person that my business could certainly help pay off some, if not all of of this debt, but it would take some time to establish the business first before this could happen. After some discussion my client decided to join my business anyway even though there was mounting debt on top of more debt. Personally I feel this is not a good situation to be in. I always say to my clients " this business is not just some cheap get rich quick scheme that gives you instant results and gratification and that going into financial hardship is not a good idea". This business is like any other, it takes time, effort and a lot of sweat equity to succeed and it just doesn't happen overnight. My client was determined to join so I suggested, "what about seeking some professional financial advice to help with your debt problems. After much discussion with my client and consulting with my friend "GOOGLE" I came across this amazing website , Debt Consolidation Care forum where people just like you and I come together and learn from past debt experiences and mistakes. What a wonderful concept, learning from other's now so you hopefully don't make bad debt choices in the future. If I'm ever confronted with this situation again I certainly know what to do now. Thanks Debt Consolidation Care Forum, I owe you one.

Hope you found this Blog useful.

Prosperous Regards
Robert Drysdale
biobob1@gmail.com

Passport To Wealth.......This is the best time to join

noreply@blogger.com (Robert Drysdale) — Wed, 26 Sep 2007 15:22:00 +0000

If you are thinking about joining Passport To Wealth, this is the best time of year to get in! Historically speaking, the three months from Sept to just before the holidays are the most productive for home business owners. School is on, vacations are over and home business seekers are focused on finding a good opportunity. And, when you are effectively running a popular business like Passport To Wealth, your income will grow.

What makes Passport To Wealth so good during this time is that it is a very popular way to build a serious income stream: either full or part time, so it appeals to a wide range of opportunity seekers - those sick of the 9-5 grind who want to be their own boss full time and those who would like a significant part time income.

The most important thing that makes Passport To Wealth a top Home business is that it is a legitimate business with real products, has created real income for people, and has proven itself over a seven month period of time. This is not a “pop up” business that pops on the Internet scene only to fade away.

So, take some time doing your due diligence about Passport To Wealth. Call me at 519 5242603 and/or visit my website/Blog. Be sure to set up a free test drive to get the ball rolling!

Prosperous Regards

Robert Drysdale

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noreply@blogger.com (Robert Drysdale) — Wed, 26 Sep 2007 00:13:00 +0000

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