tag:blogger.com,1999:blog-695977082012060122Sat, 07 Sep 2024 20:15:48 +0000web analyticssocial mediamarketingmetricsGoogle Analyticsweb marketingweb strategyROIinternet marketingsocial media marketingA/B TestingFacebookKPILink TrackingOmnitureSearch Engine OptimizationWeb UsabilityWebsite Analysisadvertisinganalyticscommon sensedemographic targetinginfluencersmeasuring successstrategyAdvanced SegmentationB2BBuzzlogicCRMClickTracksContent MarketingCoremetricsData SegmentationGoogle InstantGraphing Social PatternsLinkedInMySpaceSEMSMSTruCastUIbelow-the-foldbusiness practicesbusiness questionsconferencedatadesignemailemail marketingheuristic evaluationkeywordslead generationlong tailmobilequality scoresalesshort tailtacticsviral campaignsviral marketingword of mouthA blog discussing trends in web marketing, user experience, social media marketing and web analytics.http://blog.justinstauffer.com/noreply@blogger.com (Justin Stauffer)Blogger29125tag:blogger.com,1999:blog-695977082012060122.post-1239048158797828382Fri, 11 Oct 2013 18:56:00 +00002013-10-11T14:57:01.514-04:00B2BContent MarketingmarketingSearch Engine Optimization(I wrote this article for D4 Creative Group. Full article posted on D4creative.com) Everyone wants their website to rank well within the search engines. Yet, not everyone knows how to launch an effective program targeting the users within search engines.Maybe this is why so many marketers jump to invest the bulk of their budgets into paid search campaigns without considering additional options http://blog.justinstauffer.com/2013/10/3-things-you-can-do-right-now-to.htmlnoreply@blogger.com (Justin Stauffer)0tag:blogger.com,1999:blog-695977082012060122.post-2005825675013304310Wed, 28 Aug 2013 14:47:00 +00002013-08-28T10:52:39.713-04:00advertisinganalyticsemailmarketingmobileSMS(I wrote this article for D4 Creative Group. Full article posted on D4creative.com) It has been predicted that by the end of this year that there will be more smart phones on the planet than people. Yet within the marketing goals of many B2B companies in particular, there is an apparent indecisiveness or a hesitancy to apply tactics that reach their customers through mobile channels.Need proof?http://blog.justinstauffer.com/2013/08/why-b2b-marketers-can-no-longer-ignore.htmlnoreply@blogger.com (Justin Stauffer)4tag:blogger.com,1999:blog-695977082012060122.post-570920887205534609Tue, 18 Jun 2013 20:17:00 +00002013-07-05T16:18:52.906-04:00analyticsemail marketingmarketingweb strategy(I wrote this article for D4 Creative Group. Full article posted on D4creative.com) I receive between 350-400 emails per day. Many of which I will never open. However it was an email today that stood out; albeit for the wrong reasons... Have a Defined Strategy: Within email marketing you should have a defined goal. Are you hoping to create a sale opportunity? Do you want to increase loyalty http://blog.justinstauffer.com/2013/07/common-sense-email-marketing.htmlnoreply@blogger.com (Justin Stauffer)2tag:blogger.com,1999:blog-695977082012060122.post-199649769522138198Mon, 18 Mar 2013 21:46:00 +00002013-05-07T17:50:38.358-04:00CRMdatalead generationsales(I wrote this article for D4 Creative Group. Full article posted on D4creative.com) These days I think you'd be hard-pressed to find a company out there that does not recognize the importance of lead generation. After all, even the most successful companies need to continually ensure that the pipeline is full. So it's still surprising to me that many organizations have individuals within the http://blog.justinstauffer.com/2013/03/5-ways-to-encourage-crm-adoption.htmlnoreply@blogger.com (Justin Stauffer)1tag:blogger.com,1999:blog-695977082012060122.post-6983092491586254421Mon, 28 Jan 2013 22:42:00 +00002013-05-07T17:49:59.854-04:00KPImarketingmeasuring successmetricsstrategyweb analytics(I wrote this article for D4 Creative Group. Full article posted on D4creative.com) As marketers we're responsible for a brand's reputation, brand equity and growth. We build campaigns with a call to action in mind and facilitate shared experiences or promote ideas. However, a large number of marketers tend to focus more on performance results and analysis post campaign instead of during the http://blog.justinstauffer.com/2013/01/successful-performance-planning-and.htmlnoreply@blogger.com (Justin Stauffer)1tag:blogger.com,1999:blog-695977082012060122.post-8778288396943304409Thu, 24 Jan 2013 19:43:00 +00002013-05-07T17:50:28.097-04:00advertisingmarketingROI(I wrote this article for D4 Creative Group. Full article posted on D4creative.com) It's January again. And chances are great that you have either already survived the annual marathon of budget-planning sessions or you are currently learning the grim reality of how you are yet again going to achieve "more with less." Since your "Higher-Ups" are extremely penny-wise these days, you won’t be http://blog.justinstauffer.com/2013/01/five-questions-to-ask-yourself-before.htmlnoreply@blogger.com (Justin Stauffer)1tag:blogger.com,1999:blog-695977082012060122.post-1337298651000934073Fri, 15 Oct 2010 13:23:00 +00002012-09-06T22:41:22.923-04:00If you are a "geek" like me, you have encountered many posts regarding how to explain search engine optimization (SEO) to your clients or workplace. I have come across many (good and bad) analogies to SEO using physical fitness, fishing, even sex. The truth is that many web marketers, myself included, are routinely challenged how to explain the purpose of SEO to the uninformed. Personally, Ihttp://blog.justinstauffer.com/2010/01/why-is-seo-so-difficult-to-explain-and.aspnoreply@blogger.com (Justin Stauffer)2tag:blogger.com,1999:blog-695977082012060122.post-6327677478914596198Sat, 11 Sep 2010 17:47:00 +00002013-05-05T20:54:51.417-04:00below-the-foldGoogle Instantkeywordslong tailquality scoreSEMshort tailGoogle's latest upgrade called "Google Instant" adds predictive search elements to your search inquiry. The functionality populates page results before you even finish typing them. Google feels that this will greatly enhance a user's experience because of it's ability to quickly provide accurate search results. As I use this feature within Google, I have concerns about some of the business http://blog.justinstauffer.com/2010/09/how-will-google-instant-effect-search.htmlnoreply@blogger.com (Justin Stauffer)1tag:blogger.com,1999:blog-695977082012060122.post-1534949890030818906Fri, 01 Jan 2010 21:27:00 +00002010-01-01T16:27:25.338-05:00heuristic evaluationUIWeb UsabilityWikipedia defines a heuristic evaluation as a usability inspection method for computer software that helps to identify usability problems in the user interface (UI) design.How many websites and applications that you use routinely could benefit from this form of testing?More often than not, usability problems negatively affect sales, result in larger than necessary bounce rates, and even increase http://blog.justinstauffer.com/2010/01/performing-heuristic-evaluation.aspnoreply@blogger.com (Justin Stauffer)0tag:blogger.com,1999:blog-695977082012060122.post-6133524254077454794Thu, 08 Oct 2009 02:17:00 +00002013-05-05T21:00:16.214-04:00Advanced SegmentationGoogle Analyticsmetricsweb analyticsI just thought I would fire off a quick post and share my experiences with "Advanced Segments" functionality in Google Analytics. Imagine this scenario, you are granted "read" access to a client's GA account. Yes, "Read" access will allow you to view all reports. Missing within "read" access (amongst a several other capabilities) is the ability to filter data - in this case, traffic associated http://blog.justinstauffer.com/2009/10/parsing-data-using-advanced.aspnoreply@blogger.com (Justin Stauffer)1tag:blogger.com,1999:blog-695977082012060122.post-3403934726214270512Tue, 06 Oct 2009 02:29:00 +00002017-01-25T21:06:17.773-05:00FacebookLink Trackingsocial mediaweb analyticsI am so very tired of hearing that social media is not trackable. This is simply not true. Whenever you post a link to your own site, whether it's to highlight products, news, events, etc you should track the inbound data. Because Google Analytics is so readily available, I will use this program as an example and provide instructions how to measure inbound links to your site using Facebook. http://blog.justinstauffer.com/2009/10/inbound-link-tracking-from-your.aspnoreply@blogger.com (Justin Stauffer)0tag:blogger.com,1999:blog-695977082012060122.post-8770984050291529300Fri, 07 Aug 2009 13:31:00 +00002009-08-07T10:23:48.692-04:00web strategyTo those that know me, I evolved into the field. In another life, I was a Creative Director and after immersing myself in the initial strategies that drove the creative execution, I found the evolution quite painless and eventually enjoyable. To my knowledge there is no formal training or degree in order to become a web strategist. I have however found (6) commonalities of strategists who are my http://blog.justinstauffer.com/2009/08/six-traits-of-successful-web-strategist.aspnoreply@blogger.com (Justin Stauffer)1tag:blogger.com,1999:blog-695977082012060122.post-1462635320496337355Thu, 06 Aug 2009 01:18:00 +00002013-05-05T21:02:16.108-04:00A/B TestingCoremetricsGoogle AnalyticsLink TrackingOmnitureweb analyticsWebsite AnalysisThe team responsible for the development of Google Analytics (GA) has developed an extremely robust application and it's always improving. With the recent addition of it's custom reporting and advanced segment reporting, it even meets many of my needs.) That being said, there are several items that I would like to see implemented in the near future. #1: Customizable dashboard metrics: I am http://blog.justinstauffer.com/2009/12/my-suggestions-to-further-enhance.aspnoreply@blogger.com (Justin Stauffer)1tag:blogger.com,1999:blog-695977082012060122.post-8867613440798099305Wed, 27 May 2009 01:46:00 +00002009-05-26T22:49:10.587-04:00A/B Testinginternet marketingSearch Engine Optimizationweb marketingweb strategyWeb UsabilityWebsite AnalysisI have always found it interesting that Usability Experts and Search Marketers both discount each other's work as not being relevant. Usability focuses on making a site more intuitive for an individual whereas Search Engine Optimization focuses (primarily) on making a site more intuitive for a search engine.When compared side by side, both focus primarily on organization and retrieval of data. http://blog.justinstauffer.com/2009/05/usability-and-seo-are-related.aspnoreply@blogger.com (Justin Stauffer)0tag:blogger.com,1999:blog-695977082012060122.post-5328065823503974872Sun, 05 Apr 2009 02:12:00 +00002009-05-21T20:02:38.707-04:00common sensesocial media marketingweb analyticsLet me start off by saying that having many friends on Facebook, Twitter, and/or LinkedIn is important. I am on all three of these sites and use them very actively for different reasons. When you have an audience, chances are greater that your message will be heard.The problem with this philosophy is also that without properly considering your audience and hand-selecting who you are engaging withhttp://blog.justinstauffer.com/2009/04/having-many-facebook-friends-does-not.aspnoreply@blogger.com (Justin Stauffer)0tag:blogger.com,1999:blog-695977082012060122.post-3426900445524766842Sun, 22 Mar 2009 00:10:00 +00002009-05-21T20:17:33.855-04:00business practicescommon sensedesignNote: I do not typically repost items I find elsewhere however I found the designer in me saying "yeah" after each statement. Mark, I can't find your contact information otherwise I would tag you on this, kudos to you sir!By: Mark W. Lewis © 20051. "Do this one cheap (or free) and we'll make it up on the next one."No reputable business person would first give away their work and time or http://blog.justinstauffer.com/2009/03/top-10-lies-told-to-artists-and.aspnoreply@blogger.com (Justin Stauffer)0tag:blogger.com,1999:blog-695977082012060122.post-9112676193459343628Fri, 30 Jan 2009 01:19:00 +00002014-05-05T09:43:34.048-04:00Data SegmentationGoogle Analyticssocial mediaGoogle Analytics (GA) allows the ability to segment traffic rather easily using their new "Advanced Segments" tool (currently in Beta). Log into your GA account and on the lower left portion of the side nav, notice "Advanced Segments". It's small text and if you blinked you may have missed it. After you click on the link you will come to a landing page with some common, pre-determined traffic http://blog.justinstauffer.com/2009/01/segmenting-social-media-traffic-using.aspnoreply@blogger.com (Justin Stauffer)0tag:blogger.com,1999:blog-695977082012060122.post-1745570338898587504Wed, 14 Jan 2009 02:36:00 +00002009-01-13T22:08:59.942-05:00business questionsweb analyticsweb strategyRoutinely I field questions from clients regarding the metrics of their site. The questions are typically related to how many visitors came to the site over the past month, how many pages were viewed on average. Inevitably the next question I am faced with is "is this a good number?" Much to the chagrin of the person asking the question, I inevitably respond with a simple "it depends."At the end http://blog.justinstauffer.com/2009/01/using-web-to-solve-business-questions.aspnoreply@blogger.com (Justin Stauffer)0tag:blogger.com,1999:blog-695977082012060122.post-8089862443290715269Sun, 14 Dec 2008 18:43:00 +00002009-01-14T13:53:59.434-05:00social media marketingI simply wanted to create a quick post to point out the differences between Social Marketing and Social Media Marketing as I have been hearing them used interchangeably. They couldn't be farther apart.Social Marketing - Relates entirely to bringing change to cultural or behavioral attitudes/beliefs. These may include environmental initiatives, or no smoking campaigns.Social Marketing - Social http://blog.justinstauffer.com/2008/12/social-marketing-vs-social-media.aspnoreply@blogger.com (Justin Stauffer)0tag:blogger.com,1999:blog-695977082012060122.post-2011372145316032375Mon, 03 Nov 2008 11:21:00 +00002009-01-08T22:09:39.742-05:00metricsweb analytics"What's the difference between hits and visits?" I took a deep breath before attempting to explain the answer to this million dollar question to a group of board members during a client pitch this past week.Explaining web metrics in a clear and concise way is nothing new to me. Especially since many clients do not take the time to consider analyzing their own data and instead focus on throwing http://blog.justinstauffer.com/2008/07/understanding-web-analytics.aspnoreply@blogger.com (Justin Stauffer)0tag:blogger.com,1999:blog-695977082012060122.post-1646174058997868254Mon, 29 Sep 2008 10:00:00 +00002009-01-09T23:27:54.332-05:00strategytacticsLike many Americans, I watched the first Presidential debate on Friday night. (Don't worry this will not be a political post). During the debate, Senator McCain asserted that Senator Obama did not know the difference between a strategy and a tactic.Routinely I encounter the same questioning from my clients. They fall into the trap of focusing on tactical executions rather than focusing on the http://blog.justinstauffer.com/2008/09/like-many-americans-i-watched-first.aspnoreply@blogger.com (Justin Stauffer)0tag:blogger.com,1999:blog-695977082012060122.post-924269803718374744Sat, 16 Aug 2008 10:58:00 +00002009-01-08T22:12:45.220-05:00metricsweb analyticsweb marketingIn the old days of the internet (approximately 2 years for you traditional marketing folks), data was measured in terms of one or two primary metrics. If you said "hits" please exit my site immediately. Thank you, now that I have your attention, let's continue...Primary success metrics of a given online campaign were routinely measured by leveraging total visits with the average number of http://blog.justinstauffer.com/2008/08/are-pageviews-becoming-irrelevant.aspnoreply@blogger.com (Justin Stauffer)0tag:blogger.com,1999:blog-695977082012060122.post-1973960600083167326Tue, 05 Aug 2008 01:54:00 +00002009-01-08T21:58:20.238-05:00social media marketingI came across a question the other day that made me really scratch my head."What is more important: 5 million Impressions or 5 Relationships?"This question was apparently posed by Joe Marchese, President of SocialVibe at the OMMA Social Conference in New York. After reading a recap of the conversation it became clear Mr. Marchese is slanted towards the belief that relationships are more importanthttp://blog.justinstauffer.com/2009/01/5m-impressions-or-5-relationships.aspnoreply@blogger.com (Justin Stauffer)0tag:blogger.com,1999:blog-695977082012060122.post-807619216270786155Sat, 26 Jul 2008 01:50:00 +00002009-01-08T21:51:40.760-05:00social mediaThis video is too brilliant not to share:http://www.vimeo.com/1083838?pg=embed&sec=1083838http://blog.justinstauffer.com/2008/07/social-media-in-plain-english.aspnoreply@blogger.com (Justin Stauffer)0tag:blogger.com,1999:blog-695977082012060122.post-332077583619131652Wed, 23 Jul 2008 10:44:00 +00002009-01-08T06:48:44.715-05:00BuzzlogicClickTracksFacebookGoogle AnalyticsKPILinkedInMySpaceOmnitureROIsocial mediaTruCastweb marketingObviously social media sites like Facebook, MySpace and LinkedIn are newcomers to the online marketing world. Their core focus is clearly evolving. Being that they are so new, it is easy to understand that most marketers are simply not experienced in marketing to these type of communities.Unlike web analytic software (Google Analytics, ClickTracks, Omniture, etc) there is currently no widely http://blog.justinstauffer.com/2008/07/roi-and-social-media.aspnoreply@blogger.com (Justin Stauffer)0