Online Marketing - Conferences and interesting facts for share

Top Mobile Conferences 2013

2013-01-08T08:41:00.003-08:00

Top Mobile Conferences 2013

Here are all key mobile conferences around the globe in 2013.
If you are developers, mobile marketers or investors, try to attend some of these.
There are many conferences that will take place in Q1 2013. So happening!
Don't miss early bird discount!

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Q1: Jan - Mar ---- Register Now!

1. World Mobile Congress

Location: Barcelona, SP
Date: Feb 25-28

Prices: € 699 - 4,999
Exhibition visitor pass €699
Silver pass €2199
Gold pass €2699
Platinum pass €4999
GSMA Members are eligible to receive a 30% discount on all purchases

Keynote speakers here

2. 2013 International CES Happening right now!

Location: Las Vegas
Date: Jan 8-11
Fun fact: CES: Sony's Disappointing Press Conference

3. Game Developers Conference GDC

Location: San Francisco, China etc.
Date: Mar 25-29 (San Francisco)
Prices: $1475-2700. Early bird ends on Feb 13
Main conference pass $995

4. Android Bazaar and Conference

Location: Tokyo, Japan
Date: Mar 15-16

5. Apps World

Location: San Francisco
Date: Feb 7-8

6. Appnation

Location: Germany
Date: Mar

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Q2: Apr - Jun

7. Google I/O

Location: San Francisco, USA
Date: May

8. Appnation

Location: New York, USA
Date: May

9. Global Mobile Internet Conference GMIC Beijing 2013

Location: Beijing, China
Date: May 7-8

10. Wireless Japan

Location: Tokyo, Japan
Date: May 29-31

11. Mobile Asia Expo

Location: Shanghai, China
Date: Jun 26-28

12. Computer Entertainment Developers Conference CEDEC

Location: Tokyo, Japan
Date: Aug 21-23

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Q3-Q4: Jul - Dec

13. Apps World

Location: London
Date: Oct 22-23

14. Appnation

Location: San Francisco
Date: Dec

15. Casual Connect

Location: San Francisco, USA, Europe, Asia etc.
Date: Multiple

16. G-Star

Location: Busan, Korea
Date: TBD

17. CocoaChina Event

Location: Beijing, China
Date: TBD

18. ChinaJoy

China Game Business Conference 2013 (CGBC 2013)
Location: Shanghai, China
Date: TBD

19. GDC China

Location: Beijing, China
Date: TBD

20. CSDN Mobile Developers Conference

Location: Beijing, China
Date: TBD

For more events, please visit link here: http://mobithinking.com/mobile-events-discounts

Asia Conferences Wrap-up

2011-09-12T09:26:00.000-07:00

Following up my previous post, I'd like to share wrap-ups of a few conferences that have just taken place.

Social Media World Forum Asia
http://technode.com/2011/09/05/social-media-world-forum-asia-wrap-up/

http://www.socialmedia-forum.com/blog/

Internet/ Online Conferences 2011-2012

2011-08-18T09:34:00.000-07:00

Hi guys,

Back to life.

Just want to capture some sizable Internet/online conferences in Asia.

Here is the list:

Apps World Asia 2011

http://www.apps-world.net/asia/register/price-list

Singapore, Sept 1-2

Social Media World Forum Asia

http://www.socialmedia-forum.com/asia/

Singapore, Sept 1-2

SES Singapore

http://www.searchenginestrategies.com/singapore/

Singapore, Nov 22-23

SES Hong Kong

http://www.searchenginestrategies.com/hongkong/agenda-day2.php

Hong Kong, Sept 21-22

Internet Show 2012

http://www.internetshow.com.sg/

Singapore, April 25-27 2012

Global Mobile Internet Conference

http://www.conferencealerts.com/seeconf.mv?q=ca18x86a

Beijing, Apr 25-26 2012

International Conference on Strategy and Marketing

http://www.csm-conference.org/enlunwenyaoqiu.html

Beijing, Apr 2012

* I shall revisit this list if I find more...

Will be back soon

2011-07-12T17:17:00.001-07:00

Sorry guys... I've been in transition of jobs and moving across country. I shall be back in the blogsphere soon. Have a good one!

Asia Internet Fun Facts

2011-05-16T22:17:00.000-07:00

Facebook craze in SE Asia, NOT in the US

Highest % reach for Facebook is in the Philippines according to comScore (Jan 2011).

Top Online Retail Sites in Selected Asian Countries:

- Surprised to see Alibaba penetrating rest of Asia beside China

- Global sites: Amazon and Apple gain significant share

- Glad to see Gmarket on Singapore's top 5

- Vietnam's top retail sites are mostly local.

- Source: comScore 2011

Top Chinese Websites Web Traffic in March 2011

2011-04-25T18:31:00.000-07:00

Let's take a look at top Chinese websites traffic in March 2011.

Source: comScore

Sina, Alibaba, Google.cn, MSN, Baixing are on the rise (growing 30%+ Y/Y)
Biggest losers (so far in March) are Kaixing001, 88DB, Tencent

China and Japan's Clones of Top US Sites

2011-04-18T19:30:00.000-07:00

We always hear copycats of top US sites like Facebook in Asia.
Here's a short list of major China and Japan clones.

China

Twitter: Fanfou 饭否; Jiwai 叽歪网; Digu 嘀咕, Sina weibo 新浪微博
Facebook - Renren 人人网, kaixin001.com 开心网, 51.com
Yelp - Dianping 大众点评网
Groupon: Lashou 拉手网, Gaopeng 高朋团购 (Groupon China)
LinkedIn: Jingwei 经纬, ushi.cn 优士
Quora: Zhihu 知乎
Youtube: Tudou 土豆网; Youku 优酷
Google: Baidu 百度
Cityville: - Kaixin Chengshi, 开心城市

Japan

Facebook: Mixi
Twitter: Twitter Japan
Yelp: Tabelog 食べログ
Groupon: Groupon Japan
Youtube: Youtube Japan
Google:Yahoo Japan
Zynga: Zynga Japan
Etc: http://asiajin.com/blog/2011/01/23/qa-whats-the-japanese-equivalent-of-enter-foreign-web-service-here-2/

Comments?

Groupon's Global Footprint - Launched Gaopeng with Tencent in China

2011-04-11T17:23:00.000-07:00

Groupon, which sells daily coupons for discounts on meals, spa visits and other local products usually expands into international markets by acquiring the largest local collective buying websites and renaming them under the Groupon brand. With this model, Groupon has entered Hong Kong, Taiwan, and Singapore.

Yet Groupon entered China in a new fashion through partnership with Tencent and private equity firm Yunfeng Capital to form Gaopeng.com early 2011.
According to the statistics of the Chinese Internet collective buying industry, by the end of 2010, there were 2,612 collective buying websites in China. Groupon's entry will make the competition in the nascent Chinese group buying market more intense.

Groupon Visitors - currently low in APAC, but growing fast.

About 10 million online shoppers in China used Groupon-like sites in October 2010, up from only 5 million in July 2010, according to iResearch Consulting Group as reported by Advertising Age
Most Groupon visitors came from Europe (52%), followed by North America (33%), Latin America (12%), then APAC (2%). Source: eMarketer, comScore

Geolocation Advertising - An Early and Fragmented market

2011-04-10T14:17:00.000-07:00

Hope everyone had a great weekend!
My first blog was a great turnout! A big thank you to you all.
Based on popular request, I am going to focus on location-based advertising, sourced from eMarketer.

Geolocation 101
Geolocation today is all about the growing intersection between mobile, social and local. But increasingly it will become an important targeting mechanism across all media platforms and at every stage of the purchase funnel. The key reason: Location information provides insight into both place and context, including details about frame of mind and purchase intent. It thus enables marketers to deliver a compelling message, offer or reward when consumers are at or near their point of decision.

Geolocation Advertising Market Size and Projection
ABI Research predicted just $43 million in location-based advertising worldwide in 2010, yet spending will accelerate to reach $1.8 billion in 2015.

Two Dominant Players and other Mobile Geoloaction Apps
1. Facebook Check-in, Places and Deals
2. Google localized searches; increasingly specific product information and Google map for locally targeted display ads; Google +1 (similar to Facebook's Like)

Marketing Spend Around Geolocation Examples

Starbucks partnered with foursquare to reward loyal customers who checked in frequently with discounts and non-monetary, special-offer incentives.
H&M worked with mobile social gaming platform MyTown to drive awareness of its products and engagement with the company’s “The Blues” promotion centered on the retailer’s blue-colored items.
Chili’s and TGI Friday’s launched location-based ad campaigns designed to entice customers into their stores.
ESPN launched city-specific local apps for Boston, Chicago, Dallas, Los Angeles and New York, and its Passport app for checking into specific sporting events.
Express launched a branded shopping app for iOS and Android devices in fall 2010 to direct relevant offers (known as “Proximity Perks”) to shoppers based on their location. It incorporates social commerce features, such as product reviews and barcode scanning to enhance the in-store experience

User Behavior: How US Internet Users Use Geolocation Mobile Apps

Thoughts? What would you like to read next?

Worldwide Internet Users Reach by Categories 2010

2011-04-07T16:29:00.000-07:00

To kick-off my blog, let's take a look at a worldwide view of Internet usage before jumping into Asia.

According to comScore:

Search and social networking are the largest categories, but photos is growing fast (24% in 2010).
Email and Instant Messages experienced negative growth.

Worldwide Internet Web Usage by Key Categories 2009 vs 2010

Taking a deeper dive into Hong Kong (where I belong):

Comparing to the world, business/finance and news are key in HK.
The top advertisers in Hong Kong (by ad spend) were Citicorp Group, American Express, HSBC, eTrade in 2010.
Top advertising channels (by ad impressions) were Yahoo HK, atnext, Mingpao, Discuss and MSN in 2010.

Hong Kong Internet Web Usage by Key Categories 2010

Stay tuned for my next post...