tag:blogger.com,1999:blog-6782397274674781745Sun, 08 Nov 2009 08:59:47 +0000http://restmkt.blogspot.com/patti.shock@gmail.com (Patti Shock)Blogger96125tag:blogger.com,1999:blog-6782397274674781745.post-1504139047334279117Sat, 26 Sep 2009 14:52:00 +00002009-09-26T07:56:15.139-07:00restaurant marketingCheck around you - the look, feel, smells and sounds that customers notice when they spend time at your bar, café or restaurant.- By Ken BurginFamiliarity makes it easy to overlook a host of unpleasant, icky* things we make them experience.Ask someone you trust to do a brutally honest review of your venue, from front door to rear entrance. Here are a few of the nasties they may find:• Toilets - http://restmkt.blogspot.com/2009/09/20-ways-to-upset-and-lose-customers.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-2521642495927599546Mon, 10 Aug 2009 15:02:00 +00002009-08-10T08:04:42.647-07:00restaurant marketingIt's a trick that we've all seen dozens of times. "It's a bargain for only $19.95!" "The beef Burgundy is $20." One pitch indicates value and the other indicates quality - and the number might be the biggest indicator of all.Imagine a restaurant menu. If you see prices like $7.99 and $9.99, you get the impression that the restaurant is actually a good value, a place where you won't be ripped http://restmkt.blogspot.com/2009/08/minding-your-nines-and-zeros.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-4843543677029986324Thu, 11 Jun 2009 00:56:00 +00002009-06-10T18:00:11.293-07:00restaurant marketingmenuHave you ever noticed that the menus in nice restaurants leave the currency signs off prices, or spell them out in words rather than Arabic numerals? The intended effect is pretty much what you would assume - to remove the association between prices on the menu and actual money. Now, there's actual academic research showing that half of this theory is true. Link http://restmkt.blogspot.com/2009/06/take-currency-symbols-off-menu.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-9020042739582622269Tue, 09 Jun 2009 15:07:00 +00002009-06-09T08:08:37.907-07:00social mediarestaurant marketingRestaurant Marketing - Watch more Funny Videoshttp://restmkt.blogspot.com/2009/06/social-media-for-restaurants.htmlpatti.shock@gmail.com (Patti Shock)1tag:blogger.com,1999:blog-6782397274674781745.post-9120517280560553207Sat, 25 Apr 2009 21:51:00 +00002009-04-25T14:54:19.415-07:00restaurantbarrestaurant marketingtwitterModern marketing is about conversations, not just one-way broadcasting. Twitter is a great tool for online or 'social media' marketing: it's free, and only needs a small time commitment. It's also a good way to 'find your voice' and practice writing short sales messages. If you have time to write one promotional text message each week, you can manage Twitter! More than ten million people are http://restmkt.blogspot.com/2009/04/how-to-use-twitter-for-restaurant.htmlpatti.shock@gmail.com (Patti Shock)1tag:blogger.com,1999:blog-6782397274674781745.post-7469576716467705992Thu, 26 Mar 2009 00:49:00 +00002009-03-25T17:57:38.618-07:00reservationsonlinerestaurant Cornell Study Shows Value of Telephone and Online Reservations Restaurant Industry Research Stresses Importance of Offering Both Methods, to Cater to Customer Needs for Convenience and Personal Touch.Restaurant customers like the convenience of the internet, but they appreciate the personal touch of telephone reservations, according to a new restaurant industry study from Cornell's Center for http://restmkt.blogspot.com/2009/03/hold-phone.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-8362437472319124272Sat, 07 Mar 2009 23:14:00 +00002009-03-07T15:18:46.666-08:00diningrestaurant marketingBringing Fun Back to the Dining Experience. Link.http://restmkt.blogspot.com/2009/03/fun-dining.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-5536500566656501030Sun, 15 Feb 2009 00:43:00 +00002009-02-14T16:45:31.641-08:00restaurant marketing63% of consumers and small business owners turn to the internet first for information about local companies 82% use search engines to do so But.... only 44% of small businesses have a websiteAnd...less than half spend less than 10% of their marketing budget onlineMorehttp://restmkt.blogspot.com/2009/02/are-you-where-your-customers-are.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-7019088918279070521Mon, 09 Feb 2009 16:35:00 +00002009-02-09T08:46:17.756-08:00restaurant marketingtwitter Are you marketing with Twitter? Simply sign up and ask your patrons to follow you. You can put a sign up in your restaurant, put it on your website and have servers tell their customers.You can announce specials and other relevant information. All in 140 characters. Here is a app where you can create coupons and send them out to your twitter followers. Here are some restaurant resources that arehttp://restmkt.blogspot.com/2009/02/twitter.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-1616010725739286092Thu, 08 Jan 2009 23:52:00 +00002009-01-08T15:57:11.620-08:00gordon ramsayrestaurant marketingReally! Gordon Ramsay is looking for restaurants to whip into shape. Link. Struggling restaurateurs should send the following info to Twinsworld1@aol.com: name, contact info including phone number, email address, restaurant name, location (city/state), type of cuisine, your specialty, how many seats you have, how long you have been open, photos or website if available, and why you need Ramsay's http://restmkt.blogspot.com/2009/01/wanna-be-on-kitchen-nightmares.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-5848530583186144927Tue, 25 Nov 2008 20:10:00 +00002008-11-25T12:17:17.360-08:00videorestaurant marketingI recommend the Flip Mino, which is a small, lightweight, idiot-proof, digital video camera. Simply point and click. The original was the Flip, which is larger. Then, they came out with the Flip Mino, which is smaller, and easy to tuck in a purse or pocket. (They just came out with a HD High Def version, but I do not recommend you get this one because it requires much more bandwith - the http://restmkt.blogspot.com/2008/11/flip-mino.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-3736696114793885508Sat, 18 Oct 2008 14:39:00 +00002008-10-18T07:44:39.832-07:00restaurant marketingHere are some tips from RestaurantOwner.com:Re-do your menu. Get rid of items that are unprofitable and don't sell.Create menu items with less expensive ingredients that you can sell at lower price points but still maintain your gross profit dollars.Add all-you-can-eat Pasta Night on slow nights.Use email to communicate specials and events to your regular guests.Talk to your staff. Don't alarm http://restmkt.blogspot.com/2008/10/surviving-downturn-in-economy.htmlpatti.shock@gmail.com (Patti Shock)1tag:blogger.com,1999:blog-6782397274674781745.post-8200387783571768785Fri, 17 Oct 2008 21:02:00 +00002008-10-17T14:08:13.688-07:00restaurant marketingThere are some great food blogs out there. Here is one of my favorites:Tastespotting - This is where food bloggers come to post photos and links to their blogs. It is a fantastic place to find creative ideas for restaurant specials or seasonal offerings. It is also a great way to find the food blogs you like the best.http://restmkt.blogspot.com/2008/10/tastespotting.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-2604413249384292119Tue, 05 Aug 2008 13:47:00 +00002008-10-17T14:08:50.771-07:00restaurant marketing================================================================From RestaurantOwner.com - ================================================================Many Restaurants Under Pressure in 2008This year, the restaurant business, which has never been easy, has been dealt a series of new challenges. Primary among them are escalating food and utility costs compounded by a reduction in traffic http://restmkt.blogspot.com/2008/08/many-restaurants-under-pressure-in-2008.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-1613458983758316469Sat, 12 Jul 2008 16:22:00 +00002008-07-12T09:23:44.944-07:00restaurant marketingHow clean are your restaurant rest rooms? Link.http://restmkt.blogspot.com/2008/07/eating-off-floor.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-2757852640806852752Sat, 28 Jun 2008 13:48:00 +00002008-06-28T06:50:08.321-07:00restaurant marketingI like number 4 the best. Link.http://restmkt.blogspot.com/2008/06/5-ways-to-jump-start-your-marketing.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-8856533793751362585Sat, 07 Jun 2008 23:01:00 +00002008-06-07T16:02:43.184-07:00restaurant marketingA Mano Restaurant has a great video. Link. How could you present your restaurant in a short video?http://restmkt.blogspot.com/2008/06/using-videos-of-your-restaurant-on-web.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-2945387989523661113Sat, 17 May 2008 14:10:00 +00002008-05-17T07:12:56.403-07:00dining trendsrestaurantThe restaurant of the future is experienced based. People are seeking more interesting experiences Link. http://restmkt.blogspot.com/2008/05/understanding-dining-customer.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-9073453243824037606Sat, 26 Apr 2008 23:16:00 +00002008-04-26T16:19:38.853-07:00restaurant marketingchocolate ...to surprise and put a smile on your customers' face Linkhttp://restmkt.blogspot.com/2008/04/all-it-takes-is-piece-of-chocolate.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-9071140135439168666Sun, 20 Apr 2008 23:14:00 +00002008-04-20T16:16:08.279-07:00dining trendsrestaurant marketing Eleven major dining trends that impact how Americans will eat in the year ahead have been revelead by Baum & Whiteman Co. creator of high-profile restaurants around the world for hotels, restaurant companies, major museums and other consumer destinations. Linkhttp://restmkt.blogspot.com/2008/04/top-dining-trends-for-2008.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-8226545950081225428Sun, 20 Apr 2008 18:45:00 +00002008-04-20T11:48:52.297-07:00restaurant marketingfood costAs the price of food continues to rise, restaurants are seeking inventive ways to pad out smaller portions and keep profit margins up. the Washington Post has an article outlining ingredient-slimming tips given to restaurant owners. Some of them seem downright shady Link.http://restmkt.blogspot.com/2008/04/smaller-portions-for-high-cost-food.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-644238540087430182Fri, 28 Mar 2008 17:53:00 +00002008-03-28T10:59:32.127-07:00restaurant marketingI know I often look for menus on websites before I make a reservation at a restaurant I have not eaten at before. Restaurants are also taking reservations, delivery orders and pickup orders online. Link. http://restmkt.blogspot.com/2008/03/diners-turn-to-online-menus.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-2943220430645868363Sun, 23 Mar 2008 14:27:00 +00002008-03-23T07:31:28.781-07:00restaurant marketingThe Sullivan nod is a sales technique used to create a subconscious suggestion to a customer to purchase one particular item out of a list of like items. Link. And Sullivan Nod. http://restmkt.blogspot.com/2008/03/waiters-nod-for-higher-check-averages.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-8126148817052957871Sat, 22 Mar 2008 15:37:00 +00002008-03-22T08:46:42.759-07:00restaurant marketingcouponsThe debate about coupons as a tool for restaurant marketing will rage forever. Some say they are not necessary and give away bottom-line profits unnessasarily. Other entrepreneurs say it is a great way to introduce new guests to the restaurant and to feature new menu items. Link.I have a personal bias against coupons. In my younger years, when I was a waitress, the restaurant I worked in had http://restmkt.blogspot.com/2008/03/coupons-good-or-bad.htmlpatti.shock@gmail.com (Patti Shock)0tag:blogger.com,1999:blog-6782397274674781745.post-7725556440597709393Thu, 20 Mar 2008 16:40:00 +00002008-03-20T09:44:48.351-07:00restaurant marketingThe National Restaurant Association has a new website for restaurant owners and managers. It helps to find candidates that take stands on issues that affect the restaurant industry. Link .http://restmkt.blogspot.com/2008/03/nra-launches-site-to-help-restaurant.htmlpatti.shock@gmail.com (Patti Shock)0