tag:blogger.com,1999:blog-91242514470580938972024-11-01T02:28:12.791-07:00Integrating Marketing and DesignGary Goodhttp://www.blogger.com/profile/15163363438547761420noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-9124251447058093897.post-82493515562856871072009-06-26T09:30:00.000-07:002009-06-26T09:36:19.446-07:00

Smashing Magazine recently posted a very good article entitled, "10 Common Mistakes in Logo Design." This is a must read for anyone needing a logo. It explains why you should avoid "cheap" logo designers and what to look out for when presented with logo designs.

Gary Goodhttp://www.blogger.com/profile/15163363438547761420noreply@blogger.com0tag:blogger.com,1999:blog-9124251447058093897.post-31910415667751790242008-12-19T12:08:00.000-08:002008-12-19T19:39:14.242-08:00

Smashing Magazine recently posted an article called "Strategic Design: 6 Steps For Building Successful Websites." There are a number of good point regarding developing websites that are effective. Most of these points can also be applied to developing other marketing materials, such as brochures, catalogs, print advertising, etc.The key message is that designing effective pieces is more than

Gary Goodhttp://www.blogger.com/profile/15163363438547761420noreply@blogger.com1tag:blogger.com,1999:blog-9124251447058093897.post-6145621876651556092008-06-27T21:02:00.000-07:002008-06-27T22:38:46.963-07:00

I've known many designers who judge themselves (as well as other designers) by the number of design awards they've won. But, what do those awards mean? They mean that the judges (other designers who are considered to be top in their profession) deem your work as being the best of all other work entered in that particular competition. I understand the appeal of being honored by your peers. It can

Gary Goodhttp://www.blogger.com/profile/15163363438547761420noreply@blogger.com3tag:blogger.com,1999:blog-9124251447058093897.post-15845100708921551372008-05-26T10:03:00.000-07:002008-05-31T12:08:13.005-07:00

Throughout my career, I've been involved with the development of hundreds, if not thousands, of print ads, brochures, web sites, catalogs, etc. one of the biggest mistakes I've seen over and over again is designing these marketing pieces before developing the content. Often, this approach leads to either shoehorning the content into the design or eventually redesigning the piece altogether to

Gary Goodhttp://www.blogger.com/profile/15163363438547761420noreply@blogger.com0tag:blogger.com,1999:blog-9124251447058093897.post-59817019846345378012008-05-07T19:09:00.000-07:002008-05-14T21:05:17.972-07:00

Of all marketing projects, perhaps web site development requires the most diverse set of skills. All but the smallest sites require the involvement of designers, copywriters, programmers, and IT personnel. Since most corporate web sites present a broad range of information, it's likely every department manager wants input in the project. With all these stakeholders, who should be in charge of a

Gary Goodhttp://www.blogger.com/profile/15163363438547761420noreply@blogger.com0tag:blogger.com,1999:blog-9124251447058093897.post-17146172340399904382008-04-29T10:22:00.000-07:002008-05-14T16:46:12.028-07:00

Using Flash is a great way to add rich, high-impact content to your web site. But, just because you can doesn't necessarily mean you should. Sometimes, clients want Flash added to their site just for the sake of having it. I had a client tell me during an initial meeting that they wanted Flash on the web site I was redesigning for them. When I asked them what they wanted the Flash element to do,

Gary Goodhttp://www.blogger.com/profile/15163363438547761420noreply@blogger.com1tag:blogger.com,1999:blog-9124251447058093897.post-19137478088188325112008-04-26T16:04:00.000-07:002008-04-26T18:00:52.802-07:00

Welcome to the first post of Form Follows Function. I started this blog to discuss the integration of marketing and design. So, what does that mean? A great design is fine, but if it doesn’t do what it’s supposed to do, then it’s essentially worthless. A print ad can win design awards, but if it doesn’t sell the company’s products, then it’s a worthless ad. Actually, it's less than worthless;

Gary Goodhttp://www.blogger.com/profile/15163363438547761420noreply@blogger.com0