The Edit Blog

As a dad to two young girls, I’ve found myself in numerous conversations with other parents, holding a plate of party food and making awkward small talk about my job. Having worked in the industry for nearly 15 years, I still don’t have a succinct answer for “tell me, what do you do?”. The marketing […]

DMEXCO is the meeting place and a community for key players in digital business. By some stretch its Europe’s largest digital marketing expo held in Cologne, with over 41,000 visitors, 1,000 exhibitors, and even has its own app! The large themes that came out of DMexco this year were digital transformation (centring around placing the consumer […]

Site speed has always been important in SEO. Not always directly for rankings but, those interested in achieving high conversion rates have always placed importance on good user experience and how quickly a page loads is a key component. With recent changes to Googles algorithms making speed more of a ranking factor, performance is only […]

On October 17, Edit is hosting a breakfast seminar at The Shard in partnership with Kitewheel. Our Director of Technology, Gary Arnold, will be joined by Kitewheel’s President, Mark Smith, to discuss how brands can use customer experience to drive engagement within the travel sector. Hyper-personalisation is a hot topic within the travel sector and […]

Today St Ives, the marketing services group which owns several leading digital, strategy and communications businesses including Edit, has announced its re-launch as Kin + Carta, a next-generation digital transformation business built for clients in search of seamless digital solutions. Kin + Carta applies creativity, data and technology to help the world’s largest companies invent, […]

It’s a big decision to venture into the TV world for the first time and if you don’t have all your data points joined up, you might feel like you’ve failed at the beginning. However, if all the right pieces are in place at the outset, TV can help take your brand to a whole […]

Most of us are aware that changes to your site pose a risk to your rankings – and a site migration is the single biggest thing you can do to risk it all in one go. The term ‘migration’ is thrown around quite a lot, but I tend to define it as: “any significant change […]

I often quip that in a world where Brand A and Brand B both have robotic processes and automated algorithms that are using more or less the same data to tackle more or less the same question to target more or less the same people, the output will be, well, more or less the same. […]

SEO for eCommerce is completely different from traditional SEO. It requires skills across multiple disciplines. As an eCommerce SEO, you need an in-depth understanding of human psychology for a mass of customer profiles, which is essential for conversion rate optimisation, analytics, social media, and selling. To top it off, you also need to understand the […]

It’s not what you’ve got, it’s what you DO The 25th of August is my birthday,* and I find I’m increasingly more concerned about getting the perfect photo snap of the day with friends gathered around than I am about the size and filling of an expensive cake to accompany the day. But why is […]

Branded3 has merged under the brand of fellow St Ives Group marketing agency Edit to form a single, 265-strong marketing agency based across Bath, Leeds and London. Branded3 won Best Large SEO Agency and Best Content Marketing Campaign at last year’s UK Search Awards – its social media, content and search marketing capabilities will be […]

As a neurotic new parent, I avoided travelling with my progeny for some years. I mean: think of all the extra stuff we’d need to carry, for starters. Not to mention anxiety about feeding them, entertaining them or leaving them behind on an overcrowded aeroplane. So parenthood meant an extended period of holidays in my […]