The Edit Blog

SEO for eCommerce is completely different from traditional SEO. It requires skills across multiple disciplines. As an eCommerce SEO, you need an in-depth understanding of human psychology for a mass of customer profiles, which is essential for conversion rate optimisation, analytics, social media, and selling. To top it off, you also need to understand the […]

It’s not what you’ve got, it’s what you DO The 25th of August is my birthday,* and I find I’m increasingly more concerned about getting the perfect photo snap of the day with friends gathered around than I am about the size and filling of an expensive cake to accompany the day. But why is […]

Branded3 has merged under the brand of fellow St Ives Group marketing agency Edit to form a single, 265-strong marketing agency based across Bath, Leeds and London. Branded3 won Best Large SEO Agency and Best Content Marketing Campaign at last year’s UK Search Awards – its social media, content and search marketing capabilities will be […]

As a neurotic new parent, I avoided travelling with my progeny for some years. I mean: think of all the extra stuff we’d need to carry, for starters. Not to mention anxiety about feeding them, entertaining them or leaving them behind on an overcrowded aeroplane. So parenthood meant an extended period of holidays in my […]

Tuesday saw Google’s Senior Vice President of Ads, Sridhar Ramaswamy, and his team, take to the stage to talk us through the latest innovations coming to Googles Marketing Platform in 2018. The Keynote covered everything from the recently announced rebrand of Google AdWords, to the highly anticipated Cross Device reporting on Google Analytics. In case […]

Ok the title is click baity – Google Data Studio is an awesome tool and many of you are probably already using it on some level. For those of you that don’t know Google Data Studio, it’s time to get on board. After all, it’s free and allows you to simplify the visualisation and accessibility […]

Day one of SEO training and you come away learning one thing, Google own search… But what if it doesn’t? Well at least when it comes to eCommerce. I’m here to show you how Amazon rose to overtake Google and share with you how to use Amazon search optimisation to rank higher on Amazon. Who […]

Previously, we’ve seen how R can be used to retrieve data from APIs such as Google Analytics. Often with data, you’ll conduct the same type of analysis repeatedly, using the same kind of code, for various projects. To make life easier, wouldn’t you want to build a front-end, so you can just plug in your […]

Last week Instagram introduced the “next generation of video” by launching IGTV. The IGTV app allows creators to post longer videos within its platform or directly via the new app, putting a new spin on the mobile video experience. The app appears to have been created to compete better with the likes of YouTube and […]

If you use a Google Tag Manager variable whose type is “number” to send data to Google Analytics, you may notice that some of your data comes through as (not set), rather than the value you wanted. The example above shows an event label which is pulled in from the score on a quiz with […]

Napoleon famously didn’t see the British as a threat because, in his words, we are “nation of shopkeepers.” And it’s safe to say that we do love shopping. So why are big brands like Toys-R-Us, Maplin, BHS, and New Look being forced to close stores? The media seems to consistently blame one major culprit: Millennials. […]

How to factor trust into your link building strategy (without ripping it up and starting again) Back in April Bill Slawski covered a patent apparently updating PageRank, the calculation Google originally used to rank its results (and still a major feature of the algorithm as far as we know). Bill notes that the update bears […]