The Edit Blog

Social media was once just a cheap and easy way to promote a brand – but those day are over. With so many profiles to manage, measure, and create content for, social media is now a legitimate marketing channel that requires real investment. When it comes to writing a strategy for your social media accounts, […]

With the rise of voice search and the rapid growth in the use of personal assistants AI is playing a bigger role in consumers lives than ever before, but how far into the customer journey does this really stretch? In order to better understand consumers and the ways in which they interact with AI in […]

As part of Kin + Carta, Edit is proud to announce that Forrester Research has named the group a Leader in the prestigious evaluation, The Forrester Wave™: Midsize Digital Experience Agencies, Q4 2018. Kin + Carta is a next-generation digital transformation business that fuses three specialisms — strategy, innovation, and communications — under its new organizational model […]

Thanks to YouTube and Google, learning new skills and getting to grips with software is fairly easy and better still, free. I would know. Like many designers before me, I hold my hands up to blagging my way into the trade via online tutorials. Having since moved into the murkier waters of animation, I decided […]

Post-GDPR, the outbound telephone channel was always going to be a contentious issue, in terms of what data can be lawfully contacted. We knew it would be very difficult to justify having a legitimate interest to contact an individual from traditional cold 3rd party data alone. Therefore, Consent is the permission that companies should try […]

Clients who are running performance TV campaigns often ask their agencies if they should be using addressable TV and VOD. They say, “it seems like a no brainer as you can use data to target precisely and reduce wastage”. But what does a good agency say in response? The difference between performance and addressable TV […]

Following GDPR, the expectation was that we’d be left with all our loyal, highly engaged, high-value customers. Although we may not have the deployment volumes we did before, like-for-like communication engagement metrics should paint an overall brighter picture. What if this ISN’T the case? This leads us to consider, well, everything that may impact the […]

Tableau kicked off their 2018 conference yesterday with the usual levels of enthusiasm and fanfare that we’ve seen over the years. This year is different however, with Microsoft taking steps forward to improve their offering and Thoughtspot quickly rising through the ranks with its very different approach to business intelligence, it was time for Tableau […]

With Christmas just over 60 days away, businesses are putting their meticulously crafted marketing plans into action. A significant proportion of marketing budgets will be spent in the run-up to the festive season – and rightly so. And don’t forget about the time and effort that goes into it from the marketers. Blood, sweat, and […]

As a dad to two young girls, I’ve found myself in numerous conversations with other parents, holding a plate of party food and making awkward small talk about my job. Having worked in the industry for nearly 15 years, I still don’t have a succinct answer for “tell me, what do you do?”. The marketing […]

DMEXCO is the meeting place and a community for key players in digital business. By some stretch its Europe’s largest digital marketing expo held in Cologne, with over 41,000 visitors, 1,000 exhibitors, and even has its own app! The large themes that came out of DMexco this year were digital transformation (centring around placing the consumer […]

Site speed has always been important in SEO. Not always directly for rankings but, those interested in achieving high conversion rates have always placed importance on good user experience and how quickly a page loads is a key component. With recent changes to Googles algorithms making speed more of a ranking factor, performance is only […]