Electronic cigarettes have a language all their own. We want to make enjoying blu eCigs® electronic cigarettes as easy as possible for adult smokers.

Here’s a handy primer to help you get to know blu™. You’ll be vaping like a pro in no time!

1. Electronic Cigarette / E-cig

Electronic cigarettes offer a new way to enjoy nicotine. E-cigs are made of metal, and blu eCigs have a tip that glows a signature blue, as opposed to the red or orange ember of a traditional, paper-based cigarette. There are no matches or lighters needed. E-cigs contain a flavored nicotine liquid that is heated by a battery. This produces a water vapor, which is then inhaled.

2. Vaping

Vaping is similar to smoking. With a regular cigarette, you inhale the smoke; therefore, it’s called smoking. E-cigs don’t produce any smoke; they produce a water vapor that is inhaled. So you “vape” an e-cig just like you smoke a traditional cigarette.

3. Cartridge / Flavor Cartridge

Reusable blu eCigs feature a battery that can be charged again and again. The only thing to swap out is the flavor cartridge. These cartridges contain smoke juice (see below). Once the cartridge is empty, it can be disposed of (and recycled at many locations). blu cartridges last between 250 – 320 puffs, depending on the model.

4. Cartomizer

‘Cartomizer’ is the term for a cartridge that contains the flavored nicotine as well as the atomizer in the same unit. The atomizer helps turn the smoke juice into inhalable vapor. With blu cartomizers, you get a new atomizer every time you install a new blu cartridge. You don’t have to worry about atomizer maintenance.

5. Smoke Juice

blu eCigs use e-liquid, or smoke juice. This liquid is inside an e-cig, and is comprised of water, natural flavors, and nicotine. When this liquid is heated up by the battery (activated by inhaling) it is vaporized. This vapor is then inhaled and enjoyed. Various nicotine strengths are available—including nicotine free.

The smoke juice found in blu eCigs electronic cigarettes is custom-made for blu by Johnson Creek in Wisconsin. Johnson Creek provides seven awesome flavors that are exclusive to blu:

Vivid Vanilla, Classic Tobacco, Java Jolt, Magnificent Menthol, Cherry Crush, Peach Schnapps, and Pina Colada.

6. Disposables

Disposable blu eCigs are a portable all-in-one unit. The battery, atomizer, and smoke juice are all inside. Disposable blu eCigs provide about 400 puffs. Once it’s spent, it can be discarded (and often recycled.)

7. Rechargeable E-Cigs

Rechargeable e-cigs contain a rechargeable battery. You charge the battery by placing it in the blu pack. The blu pack itself can be charged by plugging it into a wall socket or using a USB charger. The packs can charge multiple batteries at once, so you always have a blu ready to go.

It’s also possible to charge a reusable e-cig using a USB adaptor. Just plug it into an available USB port and you’re ready to roll!

NOT FOR SALE TO MINORS. blu eCigs® electronic cigarettes are not a smoking cessation product and have not been evaluated by the Food and Drug Administration, nor are they intended to treat, prevent or cure any disease or condition. ©2013 LOEC, Inc. blu™ and blu eCigs® are trademarks of Lorillard Technologies, Inc.

blu eCigs® electronic cigarettes were named after the LED tip that emits that signature blue glow. It makes it easy for someone to see, learn, and remember the coolness of blu.

So why is blu blue?

blu eCigs made the conscious choice to offer a product that would clearly not be mistaken for a traditional cigarette while being used. This is why our packs have a bright white or dark black casing with the signature blue symbol. It makes the case stand out from regular packs of traditional cigarettes.

We chose to make the LED blue for similar reasons. The glowing blue tip is distinctive and unique, both from traditional cigarettes and even from other bands of e-cigs. The blue tip is intended to invoke curiosity and conversation, rather than to suggest that it is a traditional cigarette.

Our goal is to empower smokers to regain some of their freedom. If someone is using an e-cigarette that looks like a traditional cigarette and glows the same color as the burning tip on a traditional cigarette, it may be mistaken for a traditional cigarette. That smoker might be subject to a potential negative reaction, as if they were smoking a traditional cigarette. This is especially important when someone wants to enjoy a blu eCigs electronic cigarette in locations where traditional smoking isn’t permitted, but vaping is allowed.

Cool Blue blu

blu is blue to stand out from the crowd, both from traditional cigarettes and other e-cigs. It’s also intended to appeal to a wide audience. More than half of the people in the world name blue as their favorite color; so many people love blue. And we’re confident that adult smokers will love blu, too.

***

Do people ask you about your blu eCigs? What do you tell them? Let us know on our Facebook page.

NOT FOR SALE TO MINORS. blu eCigs® electronic cigarettes are not a smoking cessation product and have not been evaluated by the Food and Drug Administration, nor are they intended to treat, prevent or cure any disease or condition. ©2013 LOEC, Inc. blu™ and blu eCigs® are trademarks of Lorillard Technologies, Inc.

Starting Sunday (6/9/13) at 3:00 pm (EST) all you need to do is go to www.twitter.com/blucigs  and retweet our original message of, “Follow @blucigs and RETWEET for your chance to win two passes to #bonnaroo from #blucigs http://bit.ly/1390xiV“. On Wednesday (6/12/13) at 3pm (EST) we will announce the winners via our twitter account. That’s all you need to do to enter to win!

That’s all you need to do to enter to win! On Wednesday we’ll pick two lucky followers. Make sure you read our terms and conditions below!

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. THIS GIVEAWAY IS NOT AFFILIATED WITH OR ADMINISTERED BY TWITTER IN ANY WAY.

1. Eligibility: The blu eCigs 2013 Bonnaroo Ticket Giveaway (the “Giveaway”) is open to legal residents of the fifty United States and the District of Columbia who are age 18 and older at time of entry in all jurisdictions where receipt of prizes or entry in the Giveaway is not prohibited by United States and/or local laws, rules or regulations. Entries from outside of the United States will be disqualified. All employees of LOEC, Inc., dba blu eCigs  (“Sponsor”)  its parent and affiliated companies, production and promotion agencies (collectively “Release Parties”), their immediate families (spouses, parents, children, siblings and their spouses) regardless of where they live and same  household members (whether related or not)  are not eligible. The Giveaway is subject to all applicable federal, state and local laws. Void where prohibited. Participation constitutes entrants’ full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Giveaway. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Timing: The Giveaway begins on Sunday, June 9, 2013 at 3:00 pm Eastern Daylight Savings Time (“EDT”) and ends on Wednesday, June 12, 2013 at 3:00 pm Eastern Standard Time (“EST”) (the “Promotion Period”). Sponsor’s computer is the official time keeping device for this Giveaway. One drawing will be made on Wednesday, June 12, 2013 at 4:00 pm.   LIMIT: One entry per person during the Promotion Period.

3. How to Enter: Entry requires using the twitter social media platform, located at http://www.twitter.com. Entrants must have a Twitter account. Twitter users must
“Retweet” the blu Cigs original tweet of “Follow @blucigs and RETWEET for your chance to win two passes to #bonnaroo from #blucigs http://bit.ly/1390xiV.” Use of any automated system to enter the Giveaway is prohibited and may result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected entries, which will be disqualified. Potential winners may be required to show proof of identity. In the event of a dispute as to the identity of a potential winner, Sponsor will gather proof of identity from the disputing parties and will solely be responsible for choosing the winner. There is no charge for entering as free Internet access is available at many public libraries. This Giveaway is in no way sponsored, endorsed or administered by, or associated with, Twitter. Entrants are providing their information to Sponsor and not to Twitter.  If you chose to enter the Giveaway via a smartphone, iPad®, tablet, SMS or other wireless mobile device (which is not necessary to enter the Giveaway), standard carrier-specific wireless messaging rates and all applicable taxes apply depending upon the Eligible Participant’s wireless pricing plan. Other carrier-specific rates and applicable taxes may also apply in accordance with Eligible Participant’s wireless customer agreements.  Internet service providers’ and wireless carriers’ rate plans may vary, and you should contact your service provider for more information on rate plans and other charges that may apply to your use of the service.

4. Drawing and Winner Selection: Sponsor will conduct a drawing on or about Wednesday, June 12, 2013at 4:00 pm by randomly selecting two (2) potential Winners from among all eligible Entries received.  Odds of winning depend upon the number of eligible entries received.  ALL POTENTIAL GIVEAWAY WINNERS ARE SUBJECT TO AGE VERIFICATION BY SPONSOR WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE GIVEAWAY. Potential Prize Winners must continue to comply with all terms and conditions of these Official Rules. Potential Prize Winners will be required to complete an Affidavit of Eligibility/Liability and Publicity Release (where legal) the next business day after prize notification. Winners must also supply a photocopy of their State Issued ID for age verification purposes. Noncompliance may result in disqualification, and the prize may be awarded to an alternate prize winner. Potential Prize Winners will be notified on or about Wednesday, June 12, 2013 via direct message to their twitter account provided by entrants during the entry process and via the blu Cigs’ twitter account at http://www.twitter.com/blucigs. In the event that a Potential Prize Winner is disqualified for any reason, Sponsor may in its sole discretion award the prize to an alternate prize winner in a random drawing from among all remaining eligible entries.

5. Prizes: Two (2) Prizes:  Each Prize will consist of two (2) General Admission Tickets to The 2013 Bonnaroo Music and Arts Festival in Manchester, Tennessee during the following dates: June 13, 2013 through June 16, 2013. Total actual retail value of all prizes will not exceed $5000.00.

6. Release: By entering this Giveaway, entrants agree to release and hold harmless Sponsor, and its respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and each of its respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Giveaway or receipt or use or misuse of any prize. Entrants also agree to hold harmless Twitter and its respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and Twitter’s officers, directors, employees and agents from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Giveaway or receipt or use or misuse of any prize.

7. Publicity:  Except where prohibited, participation in the Giveaway and acceptance of prize constitutes winner’s consent to Sponsor’s and its agents’ use of winners’ name, likeness, photograph, voice, opinions, hometown and state, and/or uploaded photo or slide show for promotional purposes in any media, worldwide, without further payment or consideration.

8. General Conditions: Sponsor is not responsible for any technical malfunction or undelivered email messages. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Giveaway. Any attempt by any person to deliberately undermine the legitimate operation of the Giveaway may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

9. Limitations of Liability: Sponsor and its agencies are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Giveaway; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Giveaway; (4) technical or human error which may occur in the administration of the Giveaway or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Giveaway or receipt or use or misuse of any prize.  All entries become the property of Sponsor and will not be acknowledged or returned.  By accepting prize, prize winners agree that the Released Parties, and the officers, directors, employees, representatives and agents of each of the Released Parties, have no liability and will be released and held harmless by prize winners for any damage, loss or liability to person or property, caused in whole or part, directly or indirectly, by reason of the acceptance, possession, use or misuse of prize, or participation in this Giveaway.

10. Disputes: Entrants agree that: (i) any and all disputes, claims and causes of action arising out of or connected with this Giveaway, or any prizes awarded, other than those concerning the administration of the Giveaway or the determination of winners, shall be resolved individually, without resort to any form of class action; (ii) any and all disputes, claims and causes of action arising out of or connected with this Giveaway, or any prizes awarded, shall be resolved exclusively by the United States District Court or the appropriate North Carolina State Court located in Charlotte, North Carolina; (iii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Giveaway, but in no event attorneys’ fees; and (iv) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses , and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Giveaway, shall be governed by, and construed in accordance with, the laws of the State of North Carolina, without giving effect to any choice of law or conflict of law rules (whether of the State of North Carolina or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of North Carolina.

11. Use of Entrant’s  Information:  The information provided by entrants in connection with this Giveaway may be used for Sponsor’s internal purposes and to send information about Sponsor’s products and special promotions, but will not be provided to third parties, except as necessary for the administration of the Giveaway or as required by law or legal process.

12.  Winners’ List: To obtain a Winners’ List, send a self-addressed, stamped envelope to be received by July 20, 2013 to:  Bonnaroo Ticket Giveaway Winners List, One Pinebrook Plaza 9101 Southern Pine Blvd. Suite 250, Charlotte, NC 28273

SPONSOR: blu eCigs, One Pinebrook Plaza, 9101 Southern Pine Blvd, Suite 250, Charlotte, NC 28273.

A measure introduced in the Delaware state legislature, HB138, would impose a 30% wholesale tax on e-cigs and other smoke-free products.

Not only that, you could go to jail for possession of untaxed e-cigs if HB 138 became law.

HB 138 is scheduled for a hearing before the House Revenue & Finance Committee on Wednesday, June 5th at 3:30 pm.

Please contact your policymakers in the Delaware legislature and tell them:

• You oppose HB138
• e-cigs are different than smoking and their vapor is practically odorless
• e-cigs are a welcome alternative to cigarettes
• It’s wrong to tax e-cigs the same as traditional tobacco products
• Raising e-cig prices would discourage smokers from trying e-cigs
• How you use e-cigs and what e-cigs mean to you

The legislators hearing the bill on Wednesday can be contacted by e-mail using the addresses listed below:

helene.keeley@state.de.us
paul.baumbach@state.de.us
andria.bennett@state.de.us
stephaniet.bolden@state.de.us
ronald.gray@state.de.us
jj.johnson@state.de.us
quinton.johnson@state.de.us
jack.peterman@state.de.us
michael.ramone@state.de.us
jeff.spiegelman@state.de.us
john.viola@state.de.us
dennis.e.williams@state.de.us

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. THIS GIVEAWAY IS NOT AFFILIATED WITH OR ADMINISTERED BY TWITTER IN ANY WAY.

1. Eligibility: The blu eCigs Governors Ball Ticket Giveaway (the “Giveaway”) is open to legal residents of the fifty United States and the District of Columbia who are age 18 and older at time of entry in all jurisdictions where receipt of prizes or entry in the Giveaway is not prohibited by United States and/or local laws, rules or regulations. Entries from outside of the United States will be disqualified. All employees of LOEC, Inc., dba blu eCigs  (“Sponsor”)  its parent and affiliated companies, production and promotion agencies (collectively “Release Parties”), their immediate families (spouses, parents, children, siblings and their spouses) regardless of where they live and same  household members (whether related or not)  are not eligible. The Giveaway is subject to all applicable federal, state and local laws. Void where prohibited. Participation constitutes entrants’ full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Giveaway. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Timing: The Giveaway begins on Monday, June 3, 2013 at 5:00 pm Eastern Daylight Savings Time (“EDT”) and ends on Wednesday, June 5th, 2013 at 3:00 pm Eastern Standard Time (“EST”) (the “Promotion Period”). Sponsor’s computer is the official time keeping device for this Giveaway. One drawing will be made on Wednesday, June 5, 2013 at 4:00 pm.   LIMIT: One entry per person during the Promotion Period.

3. How to Enter: Entry requires using the twitter social media platform, located at http://www.twitter.com. Entrants must have a Twitter account. Twitter users must
“Retweet” the blu Cigs original tweet of “Follow @blucigs and RETWEET for your chance to win two passes to Governors Ball from #blucigs #GovBallNYC http://bit.ly/15w2YOl” Use of any automated system to enter the Giveaway is prohibited and may result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected entries, which will be disqualified. Potential winners may be required to show proof of identity. In the event of a dispute as to the identity of a potential winner, Sponsor will gather proof of identity from the disputing parties and will solely be responsible for choosing the winner. There is no charge for entering as free Internet access is available at many public libraries. This Giveaway is in no way sponsored, endorsed or administered by, or associated with, Twitter. Entrants are providing their information to Sponsor and not to Twitter.  If you chose to enter the Giveaway via a smartphone, iPad®, tablet, SMS or other wireless mobile device (which is not necessary to enter the Giveaway), standard carrier-specific wireless messaging rates and all applicable taxes apply depending upon the Eligible Participant’s wireless pricing plan. Other carrier-specific rates and applicable taxes may also apply in accordance with Eligible Participant’s wireless customer agreements.  Internet service providers’ and wireless carriers’ rate plans may vary, and you should contact your service provider for more information on rate plans and other charges that may apply to your use of the service.

4. Drawing and Winner Selection: Sponsor will conduct a drawing on or about Wednesday, June 5, 2013  at 4:00 pm by randomly selecting three (3) potential Winners from among all eligible Entries received.  Odds of winning depend upon the number of eligible entries received.  ALL POTENTIAL GIVEAWAY WINNERS ARE SUBJECT TO AGE VERIFICATION BY SPONSOR WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE GIVEAWAY. Potential Prize Winners must continue to comply with all terms and conditions of these Official Rules. Potential Prize Winners will be required to complete an Affidavit of Eligibility/Liability and Publicity Release (where legal) the next business day after prize notification. Winners must also supply a photocopy their State Issued ID for age verification purposes. Noncompliance may result in disqualification, and the prize may be awarded to an alternate prize winner. Potential Prize Winners will be notified on or about Wednesday, June 5, 2013 via direct message to their twitter account provided by entrants during the entry process and via the blu Cigs’ twitter account at http://www.twitter.com/blucigs. In the event that a Potential Prize Winner is disqualified for any reason, Sponsor may in its sole discretion award the prize to an alternate prize winner in a random drawing from among all remaining eligible entries.

5. Prizes: Three (3) Prizes:  Each Prize will consist of two (2) General Admission Tickets to The Governors Ball Music Festival good for The Governors Ball Music Festival during the following dates: June 7, 2013 through June 9, 2013. Total actual retail value of all prizes will not exceed $5000.00.

6. Release: By entering this Giveaway, entrants agree to release and hold harmless Sponsor, and its respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and each of its respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Giveaway or receipt or use or misuse of any prize. Entrants also agree to hold harmless Twitter and its respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and Twitter’s officers, directors, employees and agents from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Giveaway or receipt or use or misuse of any prize.

7. Publicity:  Except where prohibited, participation in the Giveaway and acceptance of prize constitutes winner’s consent to Sponsor’s and its agents’ use of winners’ name, likeness, photograph, voice, opinions, hometown and state, and/or uploaded photo or slide show for promotional purposes in any media, worldwide, without further payment or consideration.

8. General Conditions: Sponsor is not responsible for any technical malfunction or undelivered email messages. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Giveaway. Any attempt by any person to deliberately undermine the legitimate operation of the Giveaway may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

9. Limitations of Liability: Sponsor and its agencies are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Giveaway; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Giveaway; (4) technical or human error which may occur in the administration of the Giveaway or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Giveaway or receipt or use or misuse of any prize.  All entries become the property of Sponsor and will not be acknowledged or returned.  By accepting prize, prize winners agree that the Released Parties, and the officers, directors, employees, representatives and agents of each of the Released Parties, have no liability and will be released and held harmless by prize winners for any damage, loss or liability to person or property, caused in whole or part, directly or indirectly, by reason of the acceptance, possession, use or misuse of prize, or participation in this Giveaway.

10. Disputes: Entrants agree that: (i) any and all disputes, claims and causes of action arising out of or connected with this Giveaway, or any prizes awarded, other than those concerning the administration of the Giveaway or the determination of winners, shall be resolved individually, without resort to any form of class action; (ii) any and all disputes, claims and causes of action arising out of or connected with this Giveaway, or any prizes awarded, shall be resolved exclusively by the United States District Court or the appropriate North Carolina State Court located in Charlotte, North Carolina; (iii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Giveaway, but in no event attorneys’ fees; and (iv) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses , and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Giveaway, shall be governed by, and construed in accordance with, the laws of the State of North Carolina, without giving effect to any choice of law or conflict of law rules (whether of the State of North Carolina or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of North Carolina.

11. Use of Entrant’s  Information:  The information provided by entrants in connection with this Giveaway may be used for Sponsor’s internal purposes and to send information about Sponsor’s products and special promotions, but will not be provided to third parties, except as necessary for the administration of the Giveaway or as required by law or legal process.

12.  Winners’ List: To obtain a Winners’ List, send a self-addressed, stamped envelope to be received by July 15, 2013 to:  Governors Ball Ticket Giveaway Winners List, One Pinebrook Plaza 9101 Southern Pine Blvd. Suite 250, Charlotte, NC 28273

SPONSOR: blu eCigs, One Pinebrook Plaza, 9101 Southern Pine Blvd, Suite 250, Charlotte, NC 28273.

Jim Raporte

blu eCigs has a new captain at the helm: Jim Raporte has joined blu as our new president.

Jim comes to blu with more than thirty years of experience in the tobacco, food, and business services industries. He’s looking forward to helping blu transition from an emerging startup to a large-scale second generation company.

“I am excited …to continue building technology innovation, creative marketing and ongoing customer-centric support that has made blu eCigs a true game-changer,” he says.

We asked a few quick-hit questions to get to know our new president:

My name is…Jim Raporte

Before joining blu eCigs, I worked at…startup companies.

What I hope to accomplish at blu eCigs is…to have as much fun as everyone else is having working for a brand they believe in.

For fun, I like to…go to great restaurants and listen to good music.

A quote I believe in is…“Move forward with confidence.”

My proudest accomplishment is…yet to come.

What I love about blu eCigs is…every single thing.

Welcome aboard, Jim!

Got a great idea? What would you like blu’s new president to know? Tell us on our Facebook page or by commenting below.

NOT FOR SALE TO MINORS. blu eCigs® electronic cigarettes are not a smoking cessation product and have not been evaluated by the Food and Drug Administration, nor are they intended to treat, prevent or cure any disease or condition. ©2013 LOEC, Inc. blu™ and blu eCigs® are trademarks of Lorillard Technologies, Inc.

But can you vape on a plane?

In-Flight Vaping

There is some murkiness regarding this topic. The Department of Transportation (DOT) hasn’t officially banned passengers from using e-cigs while in flight, but it appears they feel that e-cigs shouldn’t be used in the cabin due to cabin air quality regulations.

The Federal Aviation Administration (FAA) has not made an official ruling either. The FAA authorizes each individual carrier to determine whether to allow in-flight vaping.

Business Insider reports that at this time, no major U.S. airline allows the use of e-cigarettes onboard.

Airlines that prohibit in-flight use of e-cigs include:

• American Airlines
• Delta
• JetBlue
• Southwest Airlines
• United

Other airliners may permit in-air use of e-cigs. Because each company may choose its own policy, it’s worth asking your airline what its policy is.

Never use an electronic cigarette without checking with the flight crew as to whether it’s allowed. Why invite any confusion? Ask the flight attendants for permission.

If the flight you’re on allows for the use of e-cigs, it’s a great idea to talk to your fellow passengers before you start enjoying blu™. That way, they’ll know what it is and how it works. You won’t alarm them — and you’re being polite. Everyone wins!

E-Cig Courtesy

In fact, talking to people around you when you use blu eCigs is a great idea—especially when you’re in areas where e-cig use is permitted but traditional cigarette smoking is prohibited. Some people may not know the difference between traditional cigarettes and e-cigarettes. Some may also not understand how an e-cig works and think that you’re smoking a traditional cigarette. Save yourself some hassle, and be upfront about what is going on!

And who knows, you may just make new friends who love blu, too.

Have you enjoyed e-cigs in a place where traditional smokes aren’t allowed? Leave a comment or Tweet us and tell us about it.

NOT FOR SALE TO MINORS. blu eCigs® electronic cigarettes are not a smoking cessation product and have not been evaluated by the Food and Drug Administration, nor are they intended to treat, prevent or cure any disease or condition. ©2013 LOEC, Inc. blu™ and blu eCigs® are trademarks of Lorillard Technologies, Inc.

Have you always wanted to go to Sasquatch Music Festival but couldn’t score passes? Now you can with the blu eCigs Sasquatch Ticket Giveaway. It’s simple, every day during our giveaway we’ll be giving away two passes to Sasquatch Music Festival to lucky one lucky winner. Starting on May 15 2013 at 8:00 am (EST) you’ll simply need to follow @blucigs on Twitter  and retweet the following message from us:  “Follow @blucgis and RETWEET for a chance to win passes to @Sasquatch http://bit.ly/YHJ5md” . That’s all you have to do to enter! Not only that but on Friday May 17 2013 you’ll get even more chances to win since we’ll be giving away passes to three potential winners! Every day until May 22nd 2013 we will be announcing winners at 3 pm (EST).

Read our terms and conditions below before entering.

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. THIS GIVEAWAY IS NOT AFFILIATED WITH OR ADMINISTERED BY TWITTER IN ANY WAY.

1. Eligibility: The blu eCigs Sasquatch Ticket Giveaway (the “Giveaway”) is open to legal residents of the fifty United States and the District of Columbia who are age 18 and older at time of entry in all jurisdictions where receipt of prizes or entry in the Giveaway is not prohibited by United States and/or local laws, rules or regulations. Entries from outside of the United States will be disqualified. All employees of LOEC, Inc., dba blu eCigs  (“Sponsor”)  its parent and affiliated companies, production and promotion agencies (collectively “Release Parties”), their immediate families (spouses, parents, children, siblings and their spouses) regardless of where they live and same  household members (whether related or not)  are not eligible. The Giveaway is subject to all applicable federal, state and local laws. Void where prohibited. Participation constitutes entrants’ full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Giveaway. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Timing: The Giveaway begins on Wednesday, May 15, 2013 at 8:00 am Eastern Daylight Savings Time (“EDT”) and ends on Wednesday, May 22, 2013 at 12:00 pm Eastern Standard Time (“EST”) (the “Promotion Period”). Sponsor’s computer is the official time keeping device for this Giveaway.    LIMIT: One entry per person during the Promotion Period.

3. How to Enter: Entry requires using the twitter social media platform, located at http://www.twitter.com. Entrants must have a Twitter account. Twitter entrants must follow blucigs at www.twitter.com/blucigs and“Retweet” the blu eCigs original tweet of “Follow @blucigs and RETWEET for a chance to win passes to @Sasquatch http://bit.ly/YHJ5md ”. Your “Follow” and “Retweet” will be considered your entry into the Giveaway.  Use of any automated system to enter the Giveaway is prohibited and may result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected entries, which will be disqualified. Potential winners may be required to show proof of identity. In the event of a dispute as to the identity of a potential winner, Sponsor will gather proof of identity from the disputing parties and will solely be responsible for choosing the winner. There is no charge for entering as free Internet access is available at many public libraries. This Giveaway is in no way sponsored, endorsed or administered by, or associated with, Twitter. Entrants are providing their information to Sponsor and not to Twitter.  If you chose to enter the Giveaway via a smartphone, iPad®, tablet, SMS or other wireless mobile device (which is not necessary to enter the Giveaway), standard carrier-specific wireless messaging rates and all applicable taxes apply depending upon the Eligible Participant’s wireless pricing plan. Other carrier-specific rates and applicable taxes may also apply in accordance with Eligible Participant’s wireless customer agreements.  Internet service providers’ and wireless carriers’ rate plans may vary, and you should contact your service provider for more information on rate plans and other charges that may apply to your use of the service.

4. Drawing and Winner Selection: Sponsor will conduct one (1) drawing at 3:00 pm each day during the Promotion Period by randomly selecting one (1) potential Prize Winner from among all eligible Entries received. On Friday, May 17, 2013 three (3) potential winners will be selected from among all eligible Entries received. The final daily drawing will take place on Wednesday, May 22, 2013 at 3:00 pm. Odds of winning depend upon the number of eligible entries received.  ALL POTENTIAL GIVEAWAY WINNERS ARE SUBJECT TO AGE VERIFICATION BY SPONSOR WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE GIVEAWAY. Potential Prize Winners must continue to comply with all terms and conditions of these Official Rules. Potential Prize Winners will be required to complete a Publicity Release (where legal) within two (2) business days after prize notification. Winners must also supply a photocopy of their government issued ID for age verification purposes. Noncompliance may result in disqualification, and the prize may be awarded to an alternate prize winner. Potential Prize Winners will be notified after each daily drawing during the Promotion Period via direct message to the twitter accounts provided by entrants during the entry process and via the blu Cigs’ twitter account at http://www.twitter.com/blucigs. In the event that a Potential Prize Winner is disqualified for any reason, Sponsor may, in its sole discretion, award the prize to an alternate prize winner in a random drawing from among all remaining eligible entries.

5. Prizes: Eleven (11) Prizes:  Each Prize will consist of two (2) General Admission Tickets to the Sasquatch Music Festival in Quincy, Washington during the following festival dates: Friday, May 24, 2013 through Monday, May 27, 2013. Tickets will be in the form of wrist bands which will permit winners entry into the festival on all four (4) festival dates.  Winners are solely responsible for incidental expenses, including transportation to and from the festival. Total actual retail value of all prizes will not exceed $5000.00.

6. Release: By entering this Giveaway, entrants agree to release and hold harmless Sponsor, and its respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and each of its respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Giveaway or receipt or use or misuse of any prize. Entrants also agree to hold harmless Twitter and its respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and Twitter’s officers, directors, employees and agents from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Giveaway or receipt or use or misuse of any prize.

7. Publicity:  Except where prohibited, participation in the Giveaway and acceptance of prize constitutes winner’s consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions, hometown and state, and/or uploaded photo or slide show for promotional purposes in any media, worldwide, without further payment or consideration.

8. General Conditions: Sponsor is not responsible for any technical malfunction or undelivered direct message or tweet through Twitter. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Giveaway. Any attempt by any person to deliberately undermine the legitimate operation of the Giveaway may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

9. Limitations of Liability: Sponsor and its agencies are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Giveaway; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Giveaway; (4) technical or human error which may occur in the administration of the Giveaway or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Giveaway or receipt or use or misuse of any prize.  All entries become the property of Sponsor and will not be acknowledged or returned.  By accepting prize, prize winners agree that the Released Parties, and the officers, directors, employees, representatives and agents of each of the Released Parties, have no liability and will be released and held harmless by prize winners for any damage, loss or liability to person or property, caused in whole or part, directly or indirectly, by reason of the acceptance, possession, use or misuse of prize, or participation in this Giveaway.

10. Disputes: Entrants agree that: (i) any and all disputes, claims and causes of action arising out of or connected with this Giveaway, or any prizes awarded, other than those concerning the administration of the Giveaway or the determination of winners, shall be resolved individually, without resort to any form of class action; (ii) any and all disputes, claims and causes of action arising out of or connected with this Giveaway, or any prizes awarded, shall be resolved exclusively by the United States District Court or the appropriate North Carolina State Court located in Charlotte, North Carolina; (iii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Giveaway, but in no event attorneys’ fees; and (iv) under no circumstances will entrant be permitted to obtain awards for, and entrants hereby waive all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses , and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrants and Sponsor in connection with the Giveaway, shall be governed by, and construed in accordance with, the laws of the State of North Carolina, without giving effect to any choice of law or conflict of law rules (whether of the State of North Carolina or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of North Carolina.

11. Use of Entrant’s  Information:  The information provided by entrants in connection with this Giveaway may be used for Sponsor’s internal purposes and to send information about Sponsor’s products and special promotions, but will not be provided to third parties, except as necessary for the administration of the Giveaway or as required by law or legal process.

12.  Winners’ List: To obtain a Winners’ List, send a self-addressed, stamped envelope to be received by June 15, 2013 to:  Sasquatch Ticket Giveaway Winners’ List, One Pinebrook Plaza, 9101 Southern Pine Blvd., Suite 250, Charlotte, NC 28273

SPONSOR: blu eCigs, One Pinebrook Plaza, 9101 Southern Pine Blvd, Suite 250, Charlotte, NC 28273.

blu eCigs® electronic cigarettes create significantly less waste. Electronic cigarettes don’t use up trees that provide fuel to dry tobacco and they don’t use paper to create the cigarette. And they don’t leave behind nasty butts—litter that is not recyclable.

When you’re finished with the cartridge on a reusable e-cig, you can recycle it. That saves a lot of waste from entering your local landfills.

What are the cartridge flavors and strengths?

blu™ cartridges last far longer than traditional cigarettes.

Our original and premium cartridges last about 250 puffs.

Our premium100 cartridges produce about 320 puffs.

That’s a lot of vaping from each e-cig cartridge!

We currently have seven flavors that all come in four different strengths, from 0mg of nicotine (nicotine-free) all the way to and 16mg of nicotine in the cartridges.

Our cartridge flavors include:

• Vivid Vanilla
• Cherry Crush
• Magnificent Menthol
• Classic Tobacco
• Java Jolt
• Pina Colada
• Peach Schnapps

Our nicotine levels include:

• High: Approximately 13-16mg
• Medium: Approximately 9-12mg
• Low: Approximately 6-8mg
• Non-nicotine: 0mg

How can I get the most out of my cartridge?

The amount of puffs you will get from each blu eCigs electronic cigarette varies based on user usage. A user that likes to take long, deep drags to cloud up a car will not get the same results as someone that takes small, light drags. We recommend taking slow draws to get the best vapor production.

Cartridges can be switched out before they are done. It’s totally fine to swap cartridges every few puffs if you want to try all of the flavors. Variety is the spice of life! Or share flavors with your friends to discover your favorite. If you have opened your cartridge—the cap and sticker have been taken off — we don’t recommend leaving it that way for an extended period of time. It’s possible that over the course of a few weeks, the juice can evaporate.

For shorter term storage, you can keep your open cartridges in the pack until they are ready to be used. When stashing open cartridges in the pack, store them with the screws down. This ensures that the juice settles near the atomizer in the cartridge, which will give you a better vaping experience.

How do I know when my cartridge is done?

When a cartridge is empty, it will produce a burnt taste and no longer give off any vapor. When this happens, it’s time to dispose of the cartridge. You can even go to your local recycling facility to dispose of it with other like metals to be environmentally friendly.

NOT FOR SALE TO MINORS. blu eCigs® electronic cigarettes are not a smoking cessation product and have not been evaluated by the Food and Drug Administration, nor are they intended to treat, prevent or cure any disease or condition. ©2013 LOEC, Inc. blu™ and blu eCigs® are trademarks of Lorillard Technologies, Inc.

Graham Rahal drove the blu eCigs Honda for 71 laps on the track in Brazil. He finished in 19th place, after a strong start. Rahal is optimistic for races going forward, and is happy with the quickness of the car.

Everyone is looking forward to trying again at the Indianapolis 500.

Blu and Rahal Letterman Lanigan Racing

Rahal Letterman Lanigan Racing (RLL) is co-owned by CBS Late Show host David Letterman, Mi-Jack co-owner Mike Lanigan, and 1986 Indianapolis 500 winner Bobby Rahal. blu eCigs partnered with RLL to sponsor the first three rounds of the IZOD IndyCar Series season. At the race in Long Beach, Florida, they were the primary sponsor for Mike Conway’s entry. Starting with the race in Brazil, blu become the primary partner for Graham Rahal’s entry.

The partnership has been such a success that blu eCigs will increase its involvement in the 97th Indianapolis 500, held over Memorial Day weekend this year. blu will be the major associate sponsor with enhanced branding on the race car.

“We are very pleased with the positive response by fans about blu as an IndyCar primary sponsor,” said Matt Coapman, our VP of marketing. “We saw the use of e-cigarettes throughout the event, including by our own pit crew. This is good for the sport and our brand.”

During the upcoming races, keep an eye out for blu on the track—and why not try a blu eCigs® electronic cigarette while you watch? Everything’s better with blu!

If you were at a race, or are going to one soon, we’d love to see your photos! Share them on our Facebook page.

NOT FOR SALE TO MINORS. blu eCigs® electronic cigarettes are not a smoking cessation product and have not been evaluated by the Food and Drug Administration, nor are they intended to treat, prevent or cure any disease or condition. ©2013 LOEC, Inc. blu™ and blu eCigs® are trademarks of Lorillard Technologies, Inc.