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	<title>bly.com blog</title>
	<link>http://bly.com/blog</link>
	<description>bly.com direct marketing blog</description>
	<pubDate>Thu, 09 Jul 2009 16:29:46 +0000</pubDate>
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		<title>Are Rich People Just Luckier Than You?</title>
		<link>http://bly.com/blog/general/are-rich-people-just-luckier-than-you/</link>
		<comments>http://bly.com/blog/general/are-rich-people-just-luckier-than-you/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 16:29:46 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

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		<description><![CDATA[Why are some people more successful than others?
A lot of people who claim to be rich and successful – and I say “claim” because we don’t know for a fact that they are &#8212; act as if it’s all them … and that luck had nothing to do with it.
But the fact is, there are [...]]]></description>
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		<item>
		<title>Web Copywriting: Ted Nicholas vs. Jacob Nielsen</title>
		<link>http://bly.com/blog/general/web-copywriting-ted-nicholas-vs-jacob-nielsen/</link>
		<comments>http://bly.com/blog/general/web-copywriting-ted-nicholas-vs-jacob-nielsen/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 20:03:33 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/web-copywriting-ted-nicholas-vs-jacob-nielsen/</guid>
		<description><![CDATA[Is copywriting the key to Internet marketing success?
Master copywriter Ted Nicholas seems to think so.
&#8220;Mega success on the Internet is all about copy alone,&#8221; he writes. 
&#8220;It&#8217;s also helpful to know about other things like search engine optimiziation, squeeze pages, twittering, and teleseminars. 
&#8220;But without powerful copy to fuel the marketing engine, you will not [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/web-copywriting-ted-nicholas-vs-jacob-nielsen/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Should You Ban “Serial Returners” from Buying from You?</title>
		<link>http://bly.com/blog/online-marketing/should-you-ban-serial-returners-from-buying-from-you/</link>
		<comments>http://bly.com/blog/online-marketing/should-you-ban-serial-returners-from-buying-from-you/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 16:18:20 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://bly.com/blog/online-marketing/should-you-ban-serial-returners-from-buying-from-you/</guid>
		<description><![CDATA[One of my Internet marketing colleagues, GR, hates it when online buyers return his products and request a refund.
He hates it so much, that if someone does it more than once, he &#8220;bans&#8221; them from all his web sites.
That means he (1) blocks their IP address from his shopping cart so they cannot place another [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/online-marketing/should-you-ban-serial-returners-from-buying-from-you/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Where Have All the Good Copywriters Gone?</title>
		<link>http://bly.com/blog/general/where-have-all-the-good-copywriters-gone/</link>
		<comments>http://bly.com/blog/general/where-have-all-the-good-copywriters-gone/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 14:07:45 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/where-have-all-the-good-copywriters-gone/</guid>
		<description><![CDATA[Since I am highly selective on which projects I work on &#8230; and turn down 10 clients for every one I take on &#8230; I am frequently asked by these prospects, &#8220;Well, can you recommend a copywriter who can help us?&#8221;
You&#8217;d think it would be easy, but it&#8217;s not. Yes, there are more copywriters than [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/where-have-all-the-good-copywriters-gone/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Can You Really Get Rich Quick Selling Info Products Online?</title>
		<link>http://bly.com/blog/online-marketing/can-you-really-get-rich-quick-selling-info-products-online/</link>
		<comments>http://bly.com/blog/online-marketing/can-you-really-get-rich-quick-selling-info-products-online/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 13:58:28 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://bly.com/blog/online-marketing/can-you-really-get-rich-quick-selling-info-products-online/</guid>
		<description><![CDATA[There are more gurus out there than you can shake a stick at selling courses on how to &#8220;get rich quick&#8221; selling information products on the Internet.
But how many are the real deal?
I&#8217;ve listed the reputable ones I can think of on the site below:
www.internetmarketinghallofame.com
Have you had experience with any of these folks and their [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/online-marketing/can-you-really-get-rich-quick-selling-info-products-online/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Discounts: An Overlooked Internet Marketing Tactic</title>
		<link>http://bly.com/blog/online-marketing/discounts-an-overlooked-internet-marketing-tactic/</link>
		<comments>http://bly.com/blog/online-marketing/discounts-an-overlooked-internet-marketing-tactic/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 12:17:50 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://bly.com/blog/online-marketing/discounts-an-overlooked-internet-marketing-tactic/</guid>
		<description><![CDATA[Internet buyers LOVE discounts, yet most info marketers don&#8217;t use them nearly enough. 
A case in point: on 4/9/09, we sent an e-mail to my list offering one of my e-books at the cover price of $79.
It generated 32 orders and $2,528 in revenues &#8212; not great, not bad.
Thursday of this week we sent the [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/online-marketing/discounts-an-overlooked-internet-marketing-tactic/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Can Social Networking Help You Reach Executives?</title>
		<link>http://bly.com/blog/general/can-social-networking-help-you-reach-executives/</link>
		<comments>http://bly.com/blog/general/can-social-networking-help-you-reach-executives/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 13:26:53 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/can-social-networking-help-you-reach-executives/</guid>
		<description><![CDATA[Not according to an article published this week in BtoB&#8217;s Vertical Insight Guide.
The article reports that only 20% of senior executives belong to one or more social networking sites &#8212; which would seem to indicate that all the noise about marketing with social media is either misplaced or premature.
If you want to reach senior executives [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/can-social-networking-help-you-reach-executives/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Build your elist fast and affordably with this crafty “Internet Loss Leader Strategy”</title>
		<link>http://bly.com/blog/online-marketing/build-your-elist-fast-and-affordably-with-this-crafty-%e2%80%9cinternet-loss-leader-strategy%e2%80%9d/</link>
		<comments>http://bly.com/blog/online-marketing/build-your-elist-fast-and-affordably-with-this-crafty-%e2%80%9cinternet-loss-leader-strategy%e2%80%9d/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 17:19:10 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://bly.com/blog/online-marketing/build-your-elist-fast-and-affordably-with-this-crafty-%e2%80%9cinternet-loss-leader-strategy%e2%80%9d/</guid>
		<description><![CDATA[For decades, retailers and direct marketers have used “loss leaders” – inexpensive items sold at or below cost – to acquire new customers. Now, my new,free special report, “The Internet Loss Leader Strategy,” shows Internet marketers how to build their email lists using an online variation of the offline loss leader technique. 
To download the [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/online-marketing/build-your-elist-fast-and-affordably-with-this-crafty-%e2%80%9cinternet-loss-leader-strategy%e2%80%9d/feed/</wfw:commentRss>
		</item>
		<item>
		<title>When Freelancers Piss Off Clients</title>
		<link>http://bly.com/blog/writing/when-freelancers-piss-off-clients/</link>
		<comments>http://bly.com/blog/writing/when-freelancers-piss-off-clients/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 21:18:24 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://bly.com/blog/writing/when-freelancers-piss-off-clients/</guid>
		<description><![CDATA[HH, a freelancer I hired to write an e-book for me, sent me the first draft of the manuscript today as an attached Word file with his e-mail.
He ends the e-mail: &#8220;P.S. I&#8217;ll send me [sic] invoice under separate email.&#8221;
My question: Why, HH?
I just got your FIRST draft a minute ago. I haven&#8217;t even opened [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/writing/when-freelancers-piss-off-clients/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A New Low for the Copywriting Profession</title>
		<link>http://bly.com/blog/general/a-new-low-for-the-copywriting-profession/</link>
		<comments>http://bly.com/blog/general/a-new-low-for-the-copywriting-profession/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 16:14:42 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/a-new-low-for-the-copywriting-profession/</guid>
		<description><![CDATA[Copywriters are at risk of becoming a commodity service provider.
As proof, during a search I stumbled across a pay-per-click ad today offering online writing services.
Specifically, the ad promised &#8220;unique custom-written SEO web content.&#8221;
What do you think they charge for 500 words of custom content (total, not per word), including optimization of the page?
A&#8211;$5,000.
B&#8211;$500.
C&#8211;$50.
D&#8211;$5.
]]></description>
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