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	<title>bly.com blog</title>
	<link>http://bly.com/blog</link>
	<description>bly.com direct marketing blog</description>
	<pubDate>Tue, 01 Jul 2008 17:42:29 +0000</pubDate>
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		<title>Should Direct Mail Design be Ugly?</title>
		<link>http://bly.com/blog/?p=351</link>
		<comments>http://bly.com/blog/?p=351#comments</comments>
		<pubDate>Tue, 01 Jul 2008 17:40:50 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=351</guid>
		<description><![CDATA[&#8220;Ugly works&#8221; in direct mail design, writes my colleague Denny Hatch in his latest column in Target Marketing (7/08, p. 50).
His premise: direct mail should be intentionally designed to look ugly and junky, because it will increase response. 
The reason (here Denny quotes his former boss Lew Smith): &#8220;Neatness rejects involvement. If a thing is [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/?feed=rss2&amp;p=351</wfw:commentRss>
		</item>
		<item>
		<title>Pure B.S. or Great Copy?</title>
		<link>http://bly.com/blog/?p=350</link>
		<comments>http://bly.com/blog/?p=350#comments</comments>
		<pubDate>Mon, 30 Jun 2008 12:36:33 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=350</guid>
		<description><![CDATA[Critics often accuse direct marketing copywriters of hype and puffery, but I think the real B.S. artists in marketing today are wine and beer writers.
Listen to this description of Route Des Epices beer from the Beer of the Month Club newsletter (vol. 14, no. 12):
&#8220;On the nose, you can&#8217;t miss the influence of black and [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/?feed=rss2&amp;p=350</wfw:commentRss>
		</item>
		<item>
		<title>Business Entrepreneurs</title>
		<link>http://bly.com/blog/?p=349</link>
		<comments>http://bly.com/blog/?p=349#comments</comments>
		<pubDate>Wed, 25 Jun 2008 12:17:16 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=349</guid>
		<description><![CDATA[A radio spot for Web site developer American Eagle tells how the company created a successful Web site for a &#8220;business entrepreneur.&#8221;
Business entrepeneur? As opposed to all those entrepreneurs who have nothing to do with business?
Obviously, &#8220;business entrepreneur&#8221; is redundant &#8212; given that the Oxford English dictionary defines an &#8220;entrepreneur&#8221; as &#8220;a person who sets [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/?feed=rss2&amp;p=349</wfw:commentRss>
		</item>
		<item>
		<title>What’s Better — Traditional or Self Publishing?</title>
		<link>http://bly.com/blog/?p=348</link>
		<comments>http://bly.com/blog/?p=348#comments</comments>
		<pubDate>Sun, 22 Jun 2008 19:45:09 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=348</guid>
		<description><![CDATA[MF has written a nonfiction business book and wants to know whether I think it&#8217;s better to self-publish or look for a traditional publisher.
Here&#8217;s what I told MF&#8230;.
If you want to establish your reputation as a though leader in your field, gain visibility, and build credibility, getting your book published by a mainstream publisher like [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/?feed=rss2&amp;p=348</wfw:commentRss>
		</item>
		<item>
		<title>Does IQ Need an IQ Boost?</title>
		<link>http://bly.com/blog/?p=347</link>
		<comments>http://bly.com/blog/?p=347#comments</comments>
		<pubDate>Fri, 20 Jun 2008 12:18:11 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=347</guid>
		<description><![CDATA[A radio commercial I heard this morning from IQ offers a free CD that promises to &#8220;boost your reading speed 1,000%.&#8221;
The commercials explains: &#8220;you&#8217;ll be able to read 10 book in the time it used to take you to read one book&#8221; &#8212; a tenfold improvement in reading speed.
The only problem is that reading 10X [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/?feed=rss2&amp;p=347</wfw:commentRss>
		</item>
		<item>
		<title>The Best Way to Make Money Online</title>
		<link>http://bly.com/blog/?p=346</link>
		<comments>http://bly.com/blog/?p=346#comments</comments>
		<pubDate>Wed, 18 Jun 2008 15:31:15 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=346</guid>
		<description><![CDATA[A friend, AF, wants to make money in his spare-time on the Internet.
He asked me about making money with a blog. I told him: &#8220;Forget it.&#8221;
Instead, I recommended to AF that he do what I do: sell how-to information products online.
(The method I used is explained on my site www.theinternetmarketingretirementplan.com.)
It has certainly worked out well [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/?feed=rss2&amp;p=346</wfw:commentRss>
		</item>
		<item>
		<title>Magazines 2.0</title>
		<link>http://bly.com/blog/?p=345</link>
		<comments>http://bly.com/blog/?p=345#comments</comments>
		<pubDate>Tue, 17 Jun 2008 17:48:45 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=345</guid>
		<description><![CDATA[One possible future for magazines is to make them more like the Web &#8212; in particular, like social media and other Web 2.0 sites.
For example, according to an article in Circulation Management (6/08, p. 12), Erik Torkells, editor of Budget Travel magazine, published a June issue in which nearly 100% of the content was generated [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/?feed=rss2&amp;p=345</wfw:commentRss>
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		<item>
		<title>How Would You Rate This Headline?</title>
		<link>http://bly.com/blog/?p=343</link>
		<comments>http://bly.com/blog/?p=343#comments</comments>
		<pubDate>Thu, 12 Jun 2008 20:07:13 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=343</guid>
		<description><![CDATA[I received a mailing today promoting a stock newsletter.
In big, bold type, the headline on the outer envelope reads:
Inside: Three stocks set to quadruple in price in the next 12 months.
Now, if you are a new copywriter &#8230; or new to financial subscription promotion &#8230; you might think this is a good headline.
But to anyone [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/?feed=rss2&amp;p=343</wfw:commentRss>
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		<item>
		<title>Overstating the Case for Social Media</title>
		<link>http://bly.com/blog/?p=342</link>
		<comments>http://bly.com/blog/?p=342#comments</comments>
		<pubDate>Wed, 11 Jun 2008 13:46:46 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=342</guid>
		<description><![CDATA[If you say to me that social media is the most significant marketing development of the 21st century and will become the dominant marketing channel, I can see your argument &#8212; though I don&#8217;t necessarily agree with it.
But in an interview with DM News (6/9/08, p. 47), Saul Colt, VP of FreshBooks Marketing, goes way [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/?feed=rss2&amp;p=342</wfw:commentRss>
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		<item>
		<title>The End of Pretension in Advertising?</title>
		<link>http://bly.com/blog/?p=341</link>
		<comments>http://bly.com/blog/?p=341#comments</comments>
		<pubDate>Tue, 10 Jun 2008 14:00:22 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=341</guid>
		<description><![CDATA[For years, auto makers have been selling used cars under the semi-pretentious label of &#8220;pre-owned vehicle.&#8221;
So I was shocked yesterday when I heard a radio spot for Honda talking about their &#8220;certified used cars.&#8221;
The whole reason the industry switched from &#8220;used car&#8221; to &#8220;pre-owned vehicle&#8221; was to avoid the negative image of the used car [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/?feed=rss2&amp;p=341</wfw:commentRss>
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