http://www.bmcferrell.com/feeds/news.rss We help people with vision get there. http://www.bmcferrell.comhttp://www.bmcferrell.com/images/bmc_logo.pngbmcferrell/newshttp://feedburner.google.comSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with Pageflakes <p><img class="float" src="http://www.bmcferrell.com/articles/images/258.jpg" border="0" /></p> <p>One of my friends who is a physician always gives the patient a pamphlet on the medicine he prescribes. He tells the patient...you MUST read this, to understand the ALL POWERFUL WHY. The genius of this Dr's advice is that he understands that the greatest motivation comes not just from knowing what medicine to take, but by knowing why one should take it, and what happens if one doesn't take as prescribed.</p> <p>We find this also when we deal with our children. Many times we focus on what we want our child to do, but fail to show them why they should do it. For instance...if I tell my son to brush his teeth regularly (what to do) and expect him to do it because I said so, that would be one thing. However, if I tell him he needs to brush his teeth, or he will develop cavities, and have to go to the dentist who will stick a needle deep into his gums, drill his teeth, and maybe even pull one...</p> <p>Or, if I tell him that if he does brush his teeth, he will have a beautiful smile and more people will like him, he will be more successful, marry the prettiest girl, etc.</p> <p>I have given him the ALL POWERFUL WHY, and I will be buying more tooth paste.</p> <p>We find this too is critical when we make an offer or an appeal on a broadcast. If we only describe the product or the mission, and only talk about what it is and what needs to be done, we will fall short in getting the audience response we desire.</p> <p>But if we give them THE ALL POWERFUL WHY, we will be amazed at the difference in response.</p> <p>One of our clients does this so well, and his broadcast gets tremendous response. When offering a book or teaching series, he tells the viewer, "the reason we have produced these materials is to help you study the Bible for yourself...it is vital that you study God's word and develop the knowledge of how to function in God's kingdom... people perish for the lack of knowledge ...we help you acquire the understanding of how to function, succeed and prosper in God's kingdom. Without this knowledge, you will be ineffective; frustrated ...this is WHY we have prepared these materials. (My paraphrase).</p> <p>In other words, tell what is in the product and why one<hr /><a href='http://www.bmcferrell.com/news/the-all-powerful-why'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=yitMnaNlM2U:NJPQ9dTlkWk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=yitMnaNlM2U:NJPQ9dTlkWk:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=yitMnaNlM2U:NJPQ9dTlkWk:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=yitMnaNlM2U:NJPQ9dTlkWk:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=yitMnaNlM2U:NJPQ9dTlkWk:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=yitMnaNlM2U:NJPQ9dTlkWk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/yitMnaNlM2U" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/yitMnaNlM2U/the-all-powerful-why http://www.bmcferrell.com/news/the-all-powerful-why Tue, 18 Sep 2012 21:05:00 GMT http://www.bmcferrell.com/news/the-all-powerful-why <p>&nbsp;</p><h3>Human Nature</h3><p>Do you see a person or an object when you encounter someone new? With the needs of the Ministry and with your heavenly vision constantly on your heart, it is easy to view people as objects rather than human beings who have needs, desires, and dreams of their own.</p><p>As it has been said, objects are to be used, and people are to be loved. &nbsp;Many times there is a great temptation to want to use people, and love objects. &nbsp;It is human nature and true for all of us. Yet it is God's nature to do the former. &nbsp;We sometimes find ourselves torn between the two perspectives.</p><p>At BMCFerrell, we always counsel ministers to consider everything they do as ministry to people. &nbsp;Oral Roberts once said,"everyone is sick in some way...it is our job to heal them." &nbsp;We believe that if we truly meet the needs of the people, it can't help but follow, that the people will meet the needs of the Church/Ministry.</p><p>According to David Ogilvy in his classic book, Ogilvy on Advertising, &nbsp;Bill Bernbach was one of the "six giants who invented modern advertising". &nbsp;In today's communications revolution, where everything is changing at warp speed, we should remember Mr. Bernbach's wisdom:</p><p>&nbsp;</p><p>"Human nature hasn't changed for a billion years. &nbsp;It won't even vary in the next billion years. Only the superficial things have changed. A communicator must be concerned with the unchanging man-what compulsions drive him, what instincts dominate his every action, even though his language too often camouflages what really motivates him. &nbsp;For if you know these things about a man, you can touch him at the core of his being. One thing is unchangingly sure. &nbsp;The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail."</p><p>&nbsp;</p><hr /><a href='http://www.bmcferrell.com/news/do-you-see-a-person-or-a-donor'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=qDAibHkmywM:RHyNJBMfNu8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=qDAibHkmywM:RHyNJBMfNu8:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=qDAibHkmywM:RHyNJBMfNu8:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=qDAibHkmywM:RHyNJBMfNu8:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=qDAibHkmywM:RHyNJBMfNu8:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=qDAibHkmywM:RHyNJBMfNu8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/qDAibHkmywM" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/qDAibHkmywM/do-you-see-a-person-or-a-donor http://www.bmcferrell.com/news/do-you-see-a-person-or-a-donor Mon, 16 May 2011 12:57:00 GMT http://www.bmcferrell.com/news/do-you-see-a-person-or-a-donor <p>Here is why:</p><h2>HE HONORS HIS CUSTOMERS</h2><p>One of His core values is service. &nbsp;He has been known to wash feet, heal sick customers, and even feed them fish dinners.&nbsp;He loves them so much, he dedicated</p><p>His life for their good, and it eventually cost Him His life.</p><h2>HE KNOWS HIS CUSTOMERS BY NAME</h2><p>He finds out so much about them, He even knows how many hairs are on their head.</p><p>Talk about market research!</p><h2>HE EXTOLS THE PRODUCT'S BENEFITS</h2><p>His value proposition is out of this world.</p><h2>HE ASKS AND KEEPS ASKING FOR THE ORDER BY NAME</h2><p>"Look. I am knocking on your door" He never wants to delete any prospect from the file.</p><h2>HE FOLLOWS UP AND CHECKS BACK WITH THE CUSTOMER</h2><p>He sends His Spirit to guide them. He agressively pursues the inactives. "He seeks and and saves the lost"</p><h2>HE GIVES EASY TO READ INSTRUCTIONS FOR HIS PRODUCT TO WORK</h2><p>The Bible</p><h2>HE CONSTANTLY TWITTERS HIS FOLLOWERS</h2><p>Through His Spirit, He gives messages direct to their heart.</p><h2>HE ASKS FOR REFERRALS AND IS CONSTANTLY NETWORKING</h2><p>His customers become evangelists and they utilize all forms of media.</p><h2>HE KEEPS AN IMPECCABLE DATABASE</h2><p>Those who have acquired His product are written in a book and stored at the home office. (heaven)</p><h2>HE GIVES HIS CUSTOMERS THE OPPORTUNITY TO INVEST IN THE COMPANY</h2><p>Those who invest and sacrifice for the company can even get a 100 fold return on investment (ROI)</p><h2>HE IS A CONSUMMATE GENTLEMEN</h2><p>He never uses gimmicks.</p><h2>EVENTUALLY, HIS CUSTOMERS WANT TO BE JUST LIKE HIM</h2><hr /><a href='http://www.bmcferrell.com/news/messages/greatest-direct-marketer-of-all-time'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=8dfTut7JPkQ:8gJsJgpJntA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=8dfTut7JPkQ:8gJsJgpJntA:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=8dfTut7JPkQ:8gJsJgpJntA:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=8dfTut7JPkQ:8gJsJgpJntA:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=8dfTut7JPkQ:8gJsJgpJntA:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=8dfTut7JPkQ:8gJsJgpJntA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/8dfTut7JPkQ" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/8dfTut7JPkQ/greatest-direct-marketer-of-all-time http://www.bmcferrell.com/news/messages/greatest-direct-marketer-of-all-time Thu, 10 Feb 2011 00:19:00 GMT http://www.bmcferrell.com/news/messages/greatest-direct-marketer-of-all-time <p>"When I see three oranges, I have to juggle.&nbsp; And if I see two towers, I have to walk."</p> <p>These remarkable words were spoken by the tightrope-walker, Philippe Petit, in answer to the question of the police as to why he had walked (at 7:50am) on a rope shot with a crossbow from one tower of the New York World Trade Center to the other. When Philippe had seen the two spires of the Notre Dame in Paris, he had done the same. "L'Art pour l'Art" is this highwire artist's philosophy.</p> <p>When they asked Philippe Petit why he wanted to walk on a slender wire strung between the two tallest towers of New York City, everyone thought he did it for money, for publicity, for fame.&nbsp; But he said, "If I see three oranges, I have to juggle. And if I see two towers, I have to walk." (from The Genesee Diary, by Henri Nouwen)</p> <p>God has called and gifted many with a great vision to reach the world for Christ through media.</p> <p>When I see one I believe in, I have to help. When I see a guitar, I have to play.</p> <p>When you see _________, what do you have to do?</p> <p>Ben Ferrell</p><hr /><a href='http://www.bmcferrell.com/news/messages/what-do-you-have-to-do'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=7JiSF7ozXbc:gKdXPW4v7DA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=7JiSF7ozXbc:gKdXPW4v7DA:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=7JiSF7ozXbc:gKdXPW4v7DA:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=7JiSF7ozXbc:gKdXPW4v7DA:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=7JiSF7ozXbc:gKdXPW4v7DA:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=7JiSF7ozXbc:gKdXPW4v7DA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/7JiSF7ozXbc" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/7JiSF7ozXbc/what-do-you-have-to-do http://www.bmcferrell.com/news/messages/what-do-you-have-to-do Thu, 02 Dec 2010 17:52:00 GMT http://www.bmcferrell.com/news/messages/what-do-you-have-to-do <p>Efficiency (noun)</p> <p>1. productive use of resources 2. competence</p> <p>The sons of Issachar had understanding of the times, and they knew what Israel ought to do. (I Chronicles 12:32) It doesn&rsquo;t take a son of Issachar to understand that the issue of efficiency is front and center in our society in these times.</p> <p>Due to the current economic conditions, businesses, families, communities, non-profit organizations and Churches, are all being forced to find the most &ldquo;productive use of resources&rdquo;.&nbsp; As painful as it is, <strong>THIS IS A GOOD THING</strong>. Since all resources come from God, we are only stewards. As stewards, we must be found faithful.</p> <p>Efficiency needs to be addressed aggressively in all levels of government, especially in Washington D.C. (But don&rsquo;t get me started&hellip;) Having worked with churches and ministries over 25 years, our goal at BMCFerrell is always to help our clients spend their funds wisely. Those doing God&rsquo;s work have a sacred trust to handle the tithes, offerings, and donations given by the generosity and many times, sacrifice, of good people. If anyone should be committed to efficiency, it should be us.</p> <p>In addition to helping you steward resources in the production and distribution of your media, BMCFerrell has expertise to help achieve efficiency in every area of your organization. We have an &ldquo;efficiency expert&rdquo; on our team, Eric Millington. &nbsp;As a consultant, he has helped major companies save millions of dollars by improving their processes and management of revenue. His name is Eric Millington, and he is available to help your Church or organization. Give him a call!</p> <p>One Pastor recently said to me, &ldquo;Ben, this is a great service to have as a part of your company, it is so needed.&rdquo;&nbsp; Call today for more information on this important service.</p> <p>&ldquo;Tis the season.&rdquo;</p><hr /><a href='http://www.bmcferrell.com/news/efficiency'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=Wns13Patvuk:sdaAXtixl1Q:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=Wns13Patvuk:sdaAXtixl1Q:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=Wns13Patvuk:sdaAXtixl1Q:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=Wns13Patvuk:sdaAXtixl1Q:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=Wns13Patvuk:sdaAXtixl1Q:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=Wns13Patvuk:sdaAXtixl1Q:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/Wns13Patvuk" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/Wns13Patvuk/efficiency http://www.bmcferrell.com/news/efficiency Mon, 08 Nov 2010 16:59:00 GMT http://www.bmcferrell.com/news/efficiency <p class="p1">I view books, DVD/CD's (music and teaching), etc., as instruments in Christ's kingdom. I believe each individual unit has a life and specific purpose. Like everything else in His Kingdom, this is accomplished "by grace through faith".</p> <p class="p1">Therefore, I pray accordingly, and speak to the books, etc. commanding each one to go out and do God's work...to touch people in a profound way and bring the specific Ministry of the Holy Spirit to each person.</p> <p class="p1">I speak to the books that have already been distributed and command them to get off of the bookshelves and out of the drawers and do God's work. I pray for the Holy Spirit to prompt each owner to pick up the book and receive the ministry for which it was put into their hands.<br />The reason we should get our faith involved like this is because statistics tell us that over 50% of all books sold are never read.</p> <p class="p1">Ben</p> <p class="p1">P.S. You may know that I am a Minister as well. I have recorded 6 music CD's of my songs, and written one book. I have done this with all my materials and have many testimonies as to how this has worked.</p><hr /><a href='http://www.bmcferrell.com/news/messages/my-philosophy-regarding-ministry-materials'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=PtZGRtJsSCM:lTvJq03QBA4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=PtZGRtJsSCM:lTvJq03QBA4:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=PtZGRtJsSCM:lTvJq03QBA4:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=PtZGRtJsSCM:lTvJq03QBA4:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=PtZGRtJsSCM:lTvJq03QBA4:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=PtZGRtJsSCM:lTvJq03QBA4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/PtZGRtJsSCM" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/PtZGRtJsSCM/my-philosophy-regarding-ministry-materials http://www.bmcferrell.com/news/messages/my-philosophy-regarding-ministry-materials Wed, 08 Sep 2010 16:18:00 GMT http://www.bmcferrell.com/news/messages/my-philosophy-regarding-ministry-materials <p>I’ll be the first to admit that I get very narrow sighted most of the time when it comes to marketing. I am an online marketer so for me it’s all about using the web to attract people to a site. I like having the ability to track everything and then make changes based on the data I collect. Today however I am switching gears and going more ‘old-school’ with my marketing. How can churches use print advertising and paper creatives to reach a greater audience and create a buzz?</p><p>A few weeks ago I was reading a post on what a church in Detroit, MetroSouthChurch.com, was doing to create a buzz and do something ‘viral’ to attract new people. They basically put out this campaign and used phrases like, “This church sucks – Satan” on billboards and flyers. There is obviously debate on whether this was tasteful or not; but the point here is that it was effective at helping them achieve their goals. Get the communities attention and create an interest in their church. On that level, mission accomplished. They also created a mini-site based around the campaign and did some funny YouTube videos, also aimed at driving traffic.</p><p>The thing about viral marketing that makes it a success creating a message strong enough for people to want to pass on; when they rather tell their friends about your message rather than their own. It becomes even more impactful when your message become a part of their own and continues to spread. Here are a few simple ideas and mediums to use…</p><p><img src="http://www.bmcferrell.com/articles/2814/current/thechurch.jpg" class="" alt="" title="" /></p><p>Business Cards are one of the oldest and most utilized forms of contact information and information sharing. However, the problem most of the time with biz cards are that they are boring and don’t convey a message. Members of your church don’t necessarily need a card that says ‘my church – senior member’ but they could use a few of these to share with other people. Imagine this, you’re out and strike up a conversation with someone at the grocery store. Church comes up and they are interested in checking it out. Rather than just tell them just the name and service times, or even worse a 25 character URL, how cool would it be to just hand them a clever card with that information on it. Making them with out a name allows<hr /><a href='http://www.bmcferrell.com/news/church_print_advertising#cmts'>1 Comment</a> | <a href='http://www.bmcferrell.com/news/church_print_advertising'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=RAyfyaLPRn8:9KLslkhkMKM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=RAyfyaLPRn8:9KLslkhkMKM:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=RAyfyaLPRn8:9KLslkhkMKM:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=RAyfyaLPRn8:9KLslkhkMKM:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=RAyfyaLPRn8:9KLslkhkMKM:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=RAyfyaLPRn8:9KLslkhkMKM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/RAyfyaLPRn8" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/RAyfyaLPRn8/church_print_advertising http://www.bmcferrell.com/news/church_print_advertising Wed, 07 Oct 2009 20:45:00 GMT http://www.bmcferrell.com/news/church_print_advertising <p>&#8220;Church leaders have to strike the delicate balance between the spiritual and cultural potential of tech tools without surrendering to the false promise of these tools. Having the means of reaching the masses - for instance, through podcasting - is a good thing. Yet, nothing matches the potency of life-on-life discipleship. In this respect, social networking and blogs can be effective tools to intimately connect with a small, natural network of relationships. The key is using the technology in a way that is <strong>consistent with your calling</strong> and purpose, not just an addictive self-indulgence.&#8221;</p><ul><li>David Kinnaman, The Barna Research Group</li></ul><p>There is a no question that church leaders are taking a serious look now at the new forms of media available to them. Most have gone the route of setting up a website and then adding one or two social media channels (usually Facebook and Twitter). The more advanced integrations involve getting sermons and special presentations transferred into a digital format for download or streaming. Podcasts, RSS feeds, online video and mobile updates all make the message accessible to anyone with an internet connection. People are catching up on missed sermons and interacting with their small groups throughout the week on their computers and phones. However, the question remains in some minds that this accessible format is enticing people to interact less with other Christians and rely solely on ‘media’ for spiritual guidance/fellowship.</p><p><img src="http://www.bmcferrell.com/articles/2812/current/ist2_5985927handdrawingemptydiagram.jpg" class="" alt="website plan" title="" /></p><p>The quote above really points out some of the fundamental questions (and answers) about the new Church media movement and how it can be most effectively integrated with the traditional. There certainly is a value in discipleship, and seeing and being able to pray with your mentor is wonderful. However, people move and relocate. We are busy and spread out all over the world. Does this mean that mentorship or fellowship have to come to a halt until we are physically back together? When churches effectively make new media (social and web based) streamline and stay consistent with their vision this can be a powerful way to reach and bring people together.</p><p>There have been a few churches that utilize Twitter during the sermon to post ‘digital notes’ online. Basically, it’s one person who is sitting there during the message with their phone listening in and relaying their take (or direct quotes) to the masses. It’s a very innovative way to share information and inspiration<hr /><a href='http://www.bmcferrell.com/news/church_social_media'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=K27Z43adtdU:m8YtmFB2ux4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=K27Z43adtdU:m8YtmFB2ux4:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=K27Z43adtdU:m8YtmFB2ux4:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=K27Z43adtdU:m8YtmFB2ux4:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=K27Z43adtdU:m8YtmFB2ux4:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=K27Z43adtdU:m8YtmFB2ux4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/K27Z43adtdU" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/K27Z43adtdU/church_social_media http://www.bmcferrell.com/news/church_social_media Wed, 16 Sep 2009 18:53:00 GMT http://www.bmcferrell.com/news/church_social_media <p>There seems to be a trend happening. I hesitate to even call it that because it’s more of a necessity now. Churches and Ministries of all sizes are starting to move a majority of their media online and creating a ‘virtual’ campus for their members near and far. Most are familiar with the success <a href="http://www.lifechurch.tv">LifeChurch.tv</a> has experienced in this area and are starting to replicate their model (albeit, on a limited scale). Online, there are literally hundreds of channels your church and ministries message can be heard.</p><p>With the vastness and open accessibility of the internet has caused many churches to think about ‘who sees my church?’ - And even more importantly, ‘what do they think of it when they do?’</p><p>There are tools you can use to analyze how effective your website is. Common questions that should be answered are: how many people come to your church website, where they came from, how long do they stay on the site and which pages are they viewing. These metrics are used by retail marketers every day for increasing sales and determine where to re-invest their advertising efforts. The same technical prowess can also be used by churches to help boost their response and increase the reach of their message.</p><p><img src="http://www.bmcferrell.com/articles/2811/current/socialmediabandwagon1.jpg" class="" alt="" title="" /></p><p>Many people feel that everyone who gets online is a potential visitor and/or member of their church website. This really isn’t true, and from a marketing standpoint it might be better that it’s not (yet). Of course our mission is to reach the entire world for Jesus and spread the Gospel to everyone we can. The thing about the internet is however that people find you most of the time. Understanding that is important when you’re designing a website and even more important when you’re out there attracting people to it.</p><p>While web design and graphics are very much a personal preference, there are a few things that are standard among all successful sites. One is navigation. People need to be able to quickly find their way through your site and be able to get back to the pages they started from with having to use the browsers back button. Another is the sites content. The words you use and where you place them makes a big impact on how visitors (and search engines) view your site. Just like any successful communicator, our sites have to convey a message<hr /><a href='http://www.bmcferrell.com/news/church_visability'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=RRdY47Jcl_w:xbLnN2Z5ySw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=RRdY47Jcl_w:xbLnN2Z5ySw:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=RRdY47Jcl_w:xbLnN2Z5ySw:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=RRdY47Jcl_w:xbLnN2Z5ySw:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=RRdY47Jcl_w:xbLnN2Z5ySw:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=RRdY47Jcl_w:xbLnN2Z5ySw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/RRdY47Jcl_w" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/RRdY47Jcl_w/church_visability http://www.bmcferrell.com/news/church_visability Fri, 11 Sep 2009 16:50:00 GMT http://www.bmcferrell.com/news/church_visability <p><img src="http://www.bmcferrell.com/articles/2810/current/ARCstudio1.jpg" class="float" alt="" title="" />BMCFerrell is excited to announce that three programs were produced from the <strong>Associated Related Churches</strong> (<strong>ARC</strong>) All Access conference this past April. The three programs included all of the general session speakers from the conference. ALL of the programs contain a short video highlighting the ARC association, the purpose, and their reach.</p><p><strong>Daystar Network</strong> has agreed to air two of the three programs.</p><p><strong>DayStar</strong> reaches over 90 million homes and covers over 200 countries around the world!</p><p>BMCFerrell thanks <strong>ARC</strong> for the opportunity to partner with them for their conference this year.</p><hr /><a href='http://www.bmcferrell.com/news/arc-announcement'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=iAm-tsqz9Lo:SaCHibU1em0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=iAm-tsqz9Lo:SaCHibU1em0:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=iAm-tsqz9Lo:SaCHibU1em0:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=iAm-tsqz9Lo:SaCHibU1em0:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=iAm-tsqz9Lo:SaCHibU1em0:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=iAm-tsqz9Lo:SaCHibU1em0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/iAm-tsqz9Lo" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/iAm-tsqz9Lo/arc-announcement http://www.bmcferrell.com/news/arc-announcement Wed, 24 Jun 2009 16:08:00 GMT http://www.bmcferrell.com/news/arc-announcement <p>A recent survey conducted by the Barna Group (6.8.09 barna.org) clearly indicates that Americans are seeking new and different church experiences when it comes to traditional church services. Consider the following:</p><ul><li>100 million adults (45% of the general population) were willing to try a new church because of dissatisfaction at the one they currently attend </li><li>Approximately 7% of all Christians are now attending “home churches”</li><li>75% surveyed cited they want to stay connected to God, but through different methods and experiences than those had in the past.</li><li>Today, people are ready to pursue their faith - but in an environment different than the “typical” church setting. 50% expressed they were tired of the usual church experience. </li><li>An astounding 71% said they were likely to develop their own religious beliefs as oppose the doctrines and methods of traditional churches.</li><li>Two out of three adults are not tied to a conventional or traditional church.</li></ul><p>One thing is certain - the majority of the population today is interested in hearing the Word of God with a new approach – relevant in today’s society. For certain, there is a massive realignment of religious behavior over the past decade. It is important for those in ministry to seek fresh and innovative means to attract and sustain its members and followers.</p><p>BMCFerrell believes it is imperative to understand another finding from the Barna Group: <strong>“Millions of adults are becoming more reliant on faith-based media such as television, radio, and the Internet as their choice for religious experience and expression.”</strong></p><hr /><a href='http://www.bmcferrell.com/news/interesting/casting-the-net-'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=x9TV4tQdwO4:z0JyKDeBSUo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=x9TV4tQdwO4:z0JyKDeBSUo:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=x9TV4tQdwO4:z0JyKDeBSUo:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=x9TV4tQdwO4:z0JyKDeBSUo:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=x9TV4tQdwO4:z0JyKDeBSUo:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=x9TV4tQdwO4:z0JyKDeBSUo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/x9TV4tQdwO4" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/x9TV4tQdwO4/casting-the-net- http://www.bmcferrell.com/news/interesting/casting-the-net- Tue, 16 Jun 2009 20:28:00 GMT http://www.bmcferrell.com/news/interesting/casting-the-net- <p>The latest internet buzz offers some real opportunities for ministries, but only if used correctly. The Pew Research Center reported that 11% of online American adults said they used a service like Twitter &#8212; and that was last December. Adults ages 18 to 34 dominated the survey with 20% reporting usage. Celebrities and politicians boast the most followers, but ordinary people also “tweet” with varying levels of success.</p><p>Here are some guidelines to consider if you want to use Twitter:</p><ul><li><p><strong>Know your audience</strong>. You can only communicate effectively when you understand who you reach, whether they are donors, Bible study participants or church volunteers. Segment your targeted audiences into appropriate groups so that you know who you’re engaging. Remember Twitter is niche marketing limited by using only 140 characters, mainly targeted to mobile users.</p></li><li><p><strong>Make the message count</strong>. Don’t “tweet” just for the sake of “tweeting.” The fastest way to lose followers is to abuse their trust by sending them boring, irrelevant or unnecessary information. Every message should have value and only enhance your Ministry Brand.</p></li><li><p><strong>Allow feedback</strong>. Don’t look at Twitter as a one-way sounding board. It can only be sustained over time when you engage in dialogue.</p></li><li><p><strong>Be careful what you say</strong>. As a few visible people have recently discovered, the casual atmosphere of Twitter does not mean your messages can be poorly worded or ill-conceived. The internet is almost as permanent as ink, but travels at 100 times the speed, and can be forwarded. So say what you mean to say and only say what you want the whole world to read.</p></li></ul><p>Twitter is a great opportunity to go vertical with your ministry’s niche marketing and communicates instant information. But it can also be an exercise in futility if executed poorly. So before you “tweet,” draw up a 360 degree marketing strategy and stick to the plan.</p><p>If you don’t know what a 360 degree marketing plan is, then contact BMCFerrell today, and let us help formulate a plan that can blend traditional marketing with the latest digital marketing opportunities.</p><hr /><a href='http://www.bmcferrell.com/news/to-tweet-or-not-to-tweet'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=WSvP80R6ueo:1GcEOcfrG7c:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=WSvP80R6ueo:1GcEOcfrG7c:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=WSvP80R6ueo:1GcEOcfrG7c:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=WSvP80R6ueo:1GcEOcfrG7c:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=WSvP80R6ueo:1GcEOcfrG7c:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=WSvP80R6ueo:1GcEOcfrG7c:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/WSvP80R6ueo" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/WSvP80R6ueo/to-tweet-or-not-to-tweet http://www.bmcferrell.com/news/to-tweet-or-not-to-tweet Tue, 02 Jun 2009 19:32:00 GMT http://www.bmcferrell.com/news/to-tweet-or-not-to-tweet <ul><li><strong>A</strong> dd Value– Focus the message on <strong>your audience</strong>; don&#8217;t just talk about yourself.</li><li><strong>D</strong> eliver an offer they can’t refuse – Give your audience <strong>something of value</strong>.</li><li><strong>I</strong> deas must be BIG – Stir a reaction to <strong>act NOW</strong>.</li><li><strong>R</strong> ight audience target – Identify <strong>common characteristics</strong> in your <strong>current customers</strong> and you will know who you can reach next. </li><li><strong>E</strong> xperts needed – Put your best foot forward by <strong>engaging professionals</strong> who are leaders in theirfield.</li><li><strong>C</strong> redibility is key- <strong>Use facts &amp; testimonials</strong> to establish your claims.</li><li><strong>T</strong> est results – <strong>Continually evaluate</strong> to discover what works &amp; what needs revision or elimination.</li></ul><hr /><a href='http://www.bmcferrell.com/news/interesting/7-key-factors-to-improve-your-direct-response-campaign'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=7LrY6HUmHZc:nUeaVQr9UFk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=7LrY6HUmHZc:nUeaVQr9UFk:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=7LrY6HUmHZc:nUeaVQr9UFk:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=7LrY6HUmHZc:nUeaVQr9UFk:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=7LrY6HUmHZc:nUeaVQr9UFk:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=7LrY6HUmHZc:nUeaVQr9UFk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/7LrY6HUmHZc" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/7LrY6HUmHZc/7-key-factors-to-improve-your-direct-response-campaign http://www.bmcferrell.com/news/interesting/7-key-factors-to-improve-your-direct-response-campaign Tue, 05 May 2009 17:54:00 GMT http://www.bmcferrell.com/news/interesting/7-key-factors-to-improve-your-direct-response-campaign <p>This radio program has been created to give hope and build the local church. Pastor John Arana wants to make an impact in the Arlington, Dallas, Ft Worth area through radio. The quality of the program was important, the style and format were designed to keep the listener on a journey, but still offer them a church home and biblical teaching. BMCFerrell created, scripted and edited the complete program format to fit Pastor John’s message style.</p><p>To listen, please click the play arrow below.</p><hr /><p><a href="http://bmcferrell.s3.amazonaws.com/bmc/Elevate-Radio-with-Pastor-John-Arana-program-0906-April-5-2009.mp3" title="Elevate Radio with Pastor John Arana">Listen to the embedded audio file: Elevate Radio with Pastor John Arana</a></p><a href='http://www.bmcferrell.com/news/events/radio-program-sample'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=RURfyDeNghw:DsdKO4hs61A:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=RURfyDeNghw:DsdKO4hs61A:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=RURfyDeNghw:DsdKO4hs61A:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=RURfyDeNghw:DsdKO4hs61A:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=RURfyDeNghw:DsdKO4hs61A:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=RURfyDeNghw:DsdKO4hs61A:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/RURfyDeNghw" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/RURfyDeNghw/radio-program-sample http://www.bmcferrell.com/news/events/radio-program-sample Wed, 15 Apr 2009 23:20:00 GMT http://www.bmcferrell.com/news/events/radio-program-sample <p><object width="600" height="345"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=4105134&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=4105134&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="600" height="345"></embed></object></p><p>Recently I had the privilege of traveling with Bayless Conley to Ghana, Africa. Many of you might not know that Bayless Conley is the Senior Pastor of Cottonwood Church in Los Alamitos, California.<img src="http://www.bmcferrell.com/articles/2804/current/BOATSGhana.jpg" class="float" alt="" />BMCFerrell was selected again as the solution to providing on-site International production services traveling with Bayless while in West Africa. I had the opportunity to organize the production team tasked with shooting, editing &amp; producing several elements for Cottonwood Church and the Answers with Bayless Conley broadcast. All video was shot in 24P HD using the P2 recording format, we also took high quality still photos to be used for web and various print material.<img src="http://www.bmcferrell.com/articles/2804/current/GhanaPEOPLE.jpg" class="float-right" alt="" /></p><p>During the trip we were tasked with shooting footage for Bayless’ International Broadcast, Answers with Bayless Conley, many short devotionals for various International Broadcasting Networks and the Answer’s website. The main purpose of the trip was for us to produce, edit, and finish a short highlight video. This video was played during the weekend services when Bayless returned to Cottonwood Church. That Saturday and Sunday Bayless was able to immediately show Cottonwood Church a highlight video of his entire trip.</p><p>Finally, we had the opportunity to help shoot various elements for the Easter program of Bayless’ Television Broadcast.</p><p>I’d like to say, Thank You to Bayless Conley, Cottonwood Church Media Group, and the Answers with Bayless Conley Broadcast Team for allowing BMCFerrell to be such an integral partner in helping with their International Production needs.</p><p><img src="http://www.bmcferrell.com/articles/2804/current/RBLIGHTHOUSEGhana.jpg" class="" alt="" /></p><hr /><a href='http://www.bmcferrell.com/news/bmcferrell-assists-global-broadcast-ministry-with-international-production-needs'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=GXoqT9s5zEU:2BQNloSZriE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=GXoqT9s5zEU:2BQNloSZriE:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=GXoqT9s5zEU:2BQNloSZriE:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=GXoqT9s5zEU:2BQNloSZriE:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=GXoqT9s5zEU:2BQNloSZriE:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=GXoqT9s5zEU:2BQNloSZriE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/GXoqT9s5zEU" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/GXoqT9s5zEU/bmcferrell-assists-global-broadcast-ministry-with-international-production-needs http://www.bmcferrell.com/news/bmcferrell-assists-global-broadcast-ministry-with-international-production-needs Thu, 09 Apr 2009 22:40:00 GMT http://www.bmcferrell.com/news/bmcferrell-assists-global-broadcast-ministry-with-international-production-needs <p><object width="600" height="345"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=3871592&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=3871592&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="600" height="345"></embed></object></p><p>BMCFerrell recently designed, produced, filmed, edited, &amp; delivered a short piece for Bayless Conley during his trip to Europe. As a group of professionals with diverse backgrounds, the common thread we have is helping you get the Christian message into the hearts of people by listening first, then providing solutions. Take a look for yourself!</p><hr /><a href='http://www.bmcferrell.com/news/events/bmcferrell-production-for-bayless-conley'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=lBTAF2ZwkCI:2tQvB6_VriQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=lBTAF2ZwkCI:2tQvB6_VriQ:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=lBTAF2ZwkCI:2tQvB6_VriQ:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=lBTAF2ZwkCI:2tQvB6_VriQ:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=lBTAF2ZwkCI:2tQvB6_VriQ:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=lBTAF2ZwkCI:2tQvB6_VriQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/lBTAF2ZwkCI" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/lBTAF2ZwkCI/bmcferrell-production-for-bayless-conley http://www.bmcferrell.com/news/events/bmcferrell-production-for-bayless-conley Thu, 26 Mar 2009 15:10:00 GMT http://www.bmcferrell.com/news/events/bmcferrell-production-for-bayless-conley <p><object width="600" height="345"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=3604050&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=3604050&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="600" height="345"></embed></object></p><p>The attached video with this article is a sample of an advertising piece for a client that BMCFerrell “turn-key” produced and strategically placed with media sources to get maximum exposure.</p><p>As with all productions where BMCFerrell is involved, the associates are in constant contact with your ministry/organization during the entire process.</p><p>At the forefront, the BMCFerrell associates continually keep in mind your organization’s brand, integrating your look and feel of services, internal and external, with new &amp; traditional media that you currently have.</p><p>At BMCFerrell, we listen, observe, exchange insights &amp; ideas and then produce results for you.</p><hr /><a href='http://www.bmcferrell.com/news/bmcferrell-production-sample-c3-ad'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=SpP58jOZocs:vOgYL9goID4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=SpP58jOZocs:vOgYL9goID4:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=SpP58jOZocs:vOgYL9goID4:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=SpP58jOZocs:vOgYL9goID4:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=SpP58jOZocs:vOgYL9goID4:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=SpP58jOZocs:vOgYL9goID4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/SpP58jOZocs" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/SpP58jOZocs/bmcferrell-production-sample-c3-ad http://www.bmcferrell.com/news/bmcferrell-production-sample-c3-ad Fri, 13 Mar 2009 14:05:00 GMT http://www.bmcferrell.com/news/bmcferrell-production-sample-c3-ad <p>If you are involved in a ministry who utilizes media, there are two terms you need to know: VSEO and VSEM.</p><p><img src="http://www.bmcferrell.com/articles/2801/current/rr1.jpg" class="float" alt="" />The first one is hugely important, but I&#8217;ll start with the latter, even though you&#8217;ll probably never pursue this avenue. VSEM is &#8220;video search engine marketing.&#8221; Like website marketing, this involves buying keywords on Google, Yahoo or MSN in order to draw people to your video content. Rarely will a church or ministry spend money on this, but if you&#8217;re interested, let us know and we can give you some guidelines.</p><p>VSEO is &#8220;video search engine optimization&#8221; and everyone with video content on the web should understand and implement it. Like normal site optimization, VSEO attracts people looking for content similar to yours. If your video is on teenage dating, for example, then it should be optimized so that people typing &#8220;teenagers&#8221; and/or &#8220;dating&#8221; should find your video in a search engine.</p><p>There are four major factors to consider with VSEO: metatags, context, frequency and URL.</p><p><strong>Metatags</strong></p><p>The title of the video is by far the most important metatag. Make it relevant to the content. A cute title may work on the shelf of a bookstore, but it won&#8217;t always lead to search engine traffic. &#8220;Christian Dating&#8221; will bring more relevant traffic than something like &#8220;Don&#8217;t Be Unequally Yoked.&#8221; Make your title relevant to the subject and keep it fairly short. You may want to include the speaker, if he or she is somewhat known. &#8220;Ed Young on Christian Dating&#8221; is a great title for VSEO.</p><p>Keywords should be used, despite the lesser weight given to the keywords tag these days. Evidence shows that they are still relied upon for video content. Like the metatags on a webpage, your video can have embedded or related keywords associated with it. Most software programs that convert video to Flash or Quicktime files have the ability to embed keywords when converting the file. (On a side note, we&#8217;re seeing an 85/15 split between Flash and Quicktime usage when offered side-by-side. Flash is dominating the online video world for now.)</p><p>Use this feature, but use it wisely. Put the most specific and relevant keywords first and don&#8217;t overload it with broad phrases. For example, &#8220;dating&#8221; will probably put you in a category of video you don&#8217;t want to be in, but &#8220;godly dating&#8221; will separate you from eHarmony, match.com and the other dating websites. The more<hr /><a href='http://www.bmcferrell.com/news/interesting/maximizing-your-on-line-video_mar609#cmts'>1 Comment</a> | <a href='http://www.bmcferrell.com/news/interesting/maximizing-your-on-line-video_mar609'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=_SgCvpVsUWg:HLCYA0mKeQc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=_SgCvpVsUWg:HLCYA0mKeQc:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=_SgCvpVsUWg:HLCYA0mKeQc:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=_SgCvpVsUWg:HLCYA0mKeQc:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?i=_SgCvpVsUWg:HLCYA0mKeQc:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bmcferrell/news?a=_SgCvpVsUWg:HLCYA0mKeQc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bmcferrell/news?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/_SgCvpVsUWg" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/_SgCvpVsUWg/maximizing-your-on-line-video_mar609 http://www.bmcferrell.com/news/interesting/maximizing-your-on-line-video_mar609 Fri, 06 Mar 2009 18:14:00 GMT http://www.bmcferrell.com/news/interesting/maximizing-your-on-line-video_mar609 <p><img src="http://www.bmcferrell.com/articles/2799/current/DemoLoook.jpg" class="" alt="" /></p><p>On <strong>February 17, 2009</strong>, come see the latest video streaming technologies in action at a free demonstration sponsored by BMCFerrell. Whether your church media is sending video to multiple campuses or around the world through live events, you need to keep up with the rapid changes and improvements in high-definition and digital streaming technology.</p><p>You and your staff are invited to join us on <strong>February 17 at The Village Church in Highland Village, Texas</strong>, as two of the leading streaming technology companies fully demonstrate the latest systems. BMCFerrell and the technical team of The Village Church will showcase actual applications of the technology and discuss ways that it can benefit you.</p><p>We will explore and explain:</p><p>• Live environment for point-to-point video streams in HD and SD to and from broadcast-quality encoders and decoders.</p><p>• “One-to-many” video in HD and SD from broadcast-quality encoders to set top decoders.</p><p>• Dual streaming with two synchronized sources.</p><p><strong>Demo One: 10am – noon</strong></p><p><strong>Demo Two: 1pm – 3pm</strong></p><p>Reserve your spot now by <strong>contacting BMCFerrell <a href="http://www.bmcferrell.com/contact">here</a> or by calling Scott Peck at 918.743.4600.</strong></p><hr /><a href='http://www.bmcferrell.com/news/streamingvideodemonstration_jan1209'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=5TcFrnEO"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=YbnfKRA4"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=YbnfKRA4" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=V3e39Ej7"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=V3e39Ej7" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=aVJezWHi"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=52" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/mNs40EgsSvU" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/mNs40EgsSvU/streamingvideodemonstration_jan1209 http://www.bmcferrell.com/news/streamingvideodemonstration_jan1209 Mon, 12 Jan 2009 15:39:00 GMT http://www.bmcferrell.com/news/streamingvideodemonstration_jan1209 <p><img src="http://www.bmcferrell.com/articles/2797/current/Spider.jpg" class="float" alt="" />“Any enterprise is built by , wise planning, becomes strong through common sense, and profits wonderfully by keeping abreast of the facts.” (Proverbs 24:3-4, Living Bible)</p><p>I learned something valuable from a spider recently, and it caused me to reflect on the purpose of BMCFerrell. Looking over the past 25 years, as well as into our hearts, the answer is clear: We are here to reach the world with God’s word and see people follow Christ.</p><p>Not long ago, I was with Bayless Conley on his speaking tour in Germany. In every church over half of the people came because they watched him on television. Over 1,000 people came to Christ through his personal appearances. For me, THIS WAS PAYDAY!</p><p>BMCFerrell’s function is largely invisible. We don’t stand in front of an audience, television camera or radio microphone. We don’t create websites &amp; inform about Search Engine Optimization (SEO) for websites, and write/publish books and material directly for the public. What we do is support ministries with these tools and provide consulting so that they can reach their full potential and impact the largest audience possible.</p><p>Proverbs outlines the strategy for an effective media ministry: wise planning, common sense and staying abreast of the facts. From God’s word, these are essential elements for your ministry, church or organization. As professionals, we come along side you and your staff to help fulfill your God-given vision. From our years of experience, we help you plan wisely, make good decisions through common sense, and provide an “added value” by analyzing the results by understanding the facts.</p><p>As I was recently walking and praying, I meditated on these principles. Suddenly, I looked up and nature illustrated them perfectly. I was crossing a bridge over the Arkansas River in our home town of Tulsa when I noticed a huge spider web in the trestle overhead. It was so intricate and beautiful that I actually asked our Father, “How did you teach that spider to build something so amazing?”</p><p>Then I noticed that the spider had a plan (to catch his future meals), used common sense (to know exactly where to spin his web so his prey would fly right into it) and kept abreast of the facts (to know exactly how many he caught). Finally, he inspected each bug to learn whether or not he was effectively reaching his goal (analysis).</p><p>Over the years, we have seen too<hr /><a href='http://www.bmcferrell.com/news/messages/whataspidercanteachyourministry_dec1908'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=NQPxKf5L"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=ciHTaCI8"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=ciHTaCI8" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=ywMF6bXD"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=ywMF6bXD" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=9efEYlPF"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=52" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/MQbbZ6U7GQw" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/MQbbZ6U7GQw/whataspidercanteachyourministry_dec1908 http://www.bmcferrell.com/news/messages/whataspidercanteachyourministry_dec1908 Fri, 19 Dec 2008 13:05:00 GMT http://www.bmcferrell.com/news/messages/whataspidercanteachyourministry_dec1908 <p>I believe our best days are here.</p><p><img src="http://www.bmcferrell.com/articles/2794/current/BMCFwebsitecollagebenblog.jpg" class="float" alt="" />There will come some great testimonies out of these troubled times. I believe those churches and ministries that move boldly, even sacrificially, to deliver the message of hope to people without gimmicks, manipulation or empty promises will actually surge forward and grow because they sincerely work to address the profound needs of people in these difficult times. In my personal “polls” among the business and spiritual leaders, as well as my blue collar friends and older folks, everyone is frightened and deeply troubled about their future. We wonder, “What will become of me and my country?”</p><p>We have never had a better opportunity to bring Good News. People have never needed God’s word more. The world bombards the public with BAD news on every channel. Let’s fire back and bring life, hope and the power of Jesus&#8217; name and spirit. Most of all, let’s tell people that we have a Heavenly Father who watches over them and deeply cares for them. He knows the number of hairs on our heads. Everything will be alright as we put our trust in God! This is the time to seize the power of the media, not the time to back off!</p><p>Franklin D. Roosevelt said, “We have nothing to fear but fear itself.” This statement has never been more true. Let’s saturate the media and communicate the real truth about the power of a Father who lovingly cares for his children. This perfect love will cast out fear.</p><p>Carpe diem</p><p>Your Friend,</p><p>Ben</p><hr /><a href='http://www.bmcferrell.com/news/messages/opportunityisknockingthedoordown_dec1508#cmts'>1 Comment</a> | <a href='http://www.bmcferrell.com/news/messages/opportunityisknockingthedoordown_dec1508'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=byWByZzV"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=6saMb2t1"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=6saMb2t1" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=8gEzmxr5"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=8gEzmxr5" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=eHwcZvB0"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=52" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/WMcARLCtdc8" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/WMcARLCtdc8/opportunityisknockingthedoordown_dec1508 http://www.bmcferrell.com/news/messages/opportunityisknockingthedoordown_dec1508 Mon, 15 Dec 2008 14:32:00 GMT http://www.bmcferrell.com/news/messages/opportunityisknockingthedoordown_dec1508 <p><img src="http://www.bmcferrell.com/articles/2793/current/rr1.jpg" class="float" alt="" /></p><p>One of the secrets of search engine marketing is the “landing page.” A landing page has typically been a single webpage often tied to a domain that serves a particular purpose. For example, we use the domain <a href="http://www.missionfeeding.org">Mission Feeding</a>(www.missionfeeding.org) to feature our food outreach. While that particular outreach rotates on the home page of our main website, <a href="http://www.lifetoday.org">Life today</a>(www.lifetoday.org), it remains on the Mission Feeding domain year round. Landing pages can be buried within the primary domain, but for ease of memory and search engine placement, it’s more effective to use a dedicated domain.</p><p>For search engines, the fact that the keywords “mission” and “feeding” lie within the actual URL helps to rank it higher than competing websites. This practice is leading to more development of landing pages into an actual microsite, which is essentially a portion of your website placed on its own domain. In our case, we feature only the landing page on missionfeeding.org. If we were to place more information from lifetoday.org onto the outreach-specific domain, it would grow into a microsite. (For a high-end example of a microsite, see the website Mercedes-Benz launched to promote its C-class in the United Kingdom at <a href="http://www.c-class.co.uk">Mercedes-Benz</a>.</p><p>A good application of landing pages and microsites for ministries relates to products. Let’s say that your church has developed a product called “Pastor Joe’s Secrets to a Successful Prayer Life.” By registering the domain “pastorjoessecrets.com,” you can feature your product more heavily than on your church’s website where such attention to a product might not be appropriate. By making the full product name the title of the webpage (using the “title” metatag), you will soon dominate search engines when people seek a combination of keywords, like “pastor,” “joe” and “secret.” And with the ease of multimedia on websites you could even present a video clip of Pastor Joe urging people to get the product. You may not want that on the home page of your church, but it’s perfectly suited for a microsite.</p><p>Another interesting application of landing pages for ministries relates to direct mail and email. We use the domain <a href="http://www.missionfeeding.com">Mission Feeding</a> for direct mail response. On both email appeals and printed mail we offer people the option of giving through a URL that is specific to their mail piece. These are not individually customized, but grouped into various segments that we wish to track. For<hr /><a href='http://www.bmcferrell.com/news/contributions/landingpagesandmicrosites_dec108'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=1jzGnNSX"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=d9wkv6Ei"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=d9wkv6Ei" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=POAqmaCK"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=POAqmaCK" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=l9wLCpvM"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=52" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/xhDxe0kbHpw" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/xhDxe0kbHpw/landingpagesandmicrosites_dec108 http://www.bmcferrell.com/news/contributions/landingpagesandmicrosites_dec108 Mon, 01 Dec 2008 20:49:00 GMT http://www.bmcferrell.com/news/contributions/landingpagesandmicrosites_dec108 <p><img src="http://www.bmcferrell.com/articles/2792/current/Ben.jpg" class="float" alt="" />I just returned from Boone, North Carolina, where our friends Steve and Catherine Reese operate Shelter Rock Ministries.</p><p>As a valued client of BMCFerrell, we have always believed in them, and been honored to represent this great ministry. But….when you go and roll your sleeves up in one of their events, like I did last month, you will be amazed at what God is doing through Steve and Catherine, and their wonderful staff and volunteers.</p><p>I was involved in the Ashe County Day of Blessing. Several hundred parents and children lined up for an admission ticket that entitled them to free games, hot dogs, shoes, clothing, and many other fun activities. I have never seen such smiles come on the faces of some of the children who live daily in oppression, poverty, and want.</p><p>I met a man and his wife who had two sons of their own, and were caring for a two year old daughter of a neighbor. The little girl was handicapped, and therefore, rejected by her mother. This dear couple was caring for her as if she was their own. However, they had no money, no car, no job, and were told by the utilities company’s their lights, water, and gas would be turned off within a week. These are the kind of people that Steven and Catherine minister to tirelessly. Their mission field is right here in the United States. The Appalachian Mountains are full of children and families like these.</p><p>After the beautiful day outside sharing the love of Jesus and the “goods” with people, we had a service in the community center.</p><p>There were songs, dramatic and dance presentations, and then Steven shared the Gospel of Hope with the standing room only audience. I would say at least one half of the people received Christ.</p><p>At the end of the service, Steven sat in a chair, and asked the children to line up to come up on the stage. One by one, I saw him look each child in the eyes, and tell them they were special, they were beautiful, and that God had a good plan for them. I wept as I saw Steven lay his hands on their heads, and bless each child. This took a long time.</p><p>As the people left, they formed a line with their cars and trucks, and drove through an “assembly line” of blessing.</p><p>Bags of groceries, toiletries, and various<hr /><table><tr><td><a href="http://farm4.staticflickr.com/3192/3039298910_2debb8d853_o.jpg" title="SRMUS"><img src='http://farm4.staticflickr.com/3192/3039298910_72b61eba98_s.jpg' alt='' /></a></td><td><a href="http://farm4.staticflickr.com/3292/3038461211_d4c661ed6e_o.jpg" title="SRPRAY"><img src='http://farm4.staticflickr.com/3292/3038461211_da056bf8ef_s.jpg' alt='' /></a></td><td><a href="http://farm4.staticflickr.com/3047/3038461281_c1e50a9280_o.jpg" title="SRLEAVE"><img src='http://farm4.staticflickr.com/3047/3038461281_be0533e7f8_s.jpg' alt='' /></a></td><td><a href="http://farm4.staticflickr.com/3015/3038461347_9af2e51c2b_o.jpg" title="SR"><img src='http://farm4.staticflickr.com/3015/3038461347_931eba28c1_s.jpg' alt='' /></a></td><td><a href="http://farm4.staticflickr.com/3196/3038461419_edb9ef2979_o.jpg" title="SRLAKES"><img src='http://farm4.staticflickr.com/3196/3038461419_51e26307af_s.jpg' alt='' /></a></td></tr><tr><td><a href="http://farm4.staticflickr.com/3056/3038461461_f6d3a4e757_o.jpg" title="SRMTN"><img src='http://farm4.staticflickr.com/3056/3038461461_a9443fac32_s.jpg' alt='' /></a></td></tr></table><a href='http://www.bmcferrell.com/news/events/dayofblessing_nov1408#cmts'>1 Comment</a> | <a href='http://www.bmcferrell.com/news/events/dayofblessing_nov1408'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=7bwfx1hK"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=9CkaDA6s"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=9CkaDA6s" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=skX4pyFD"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=skX4pyFD" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=fsjl26Hi"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=52" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/jdwJw-JxVVA" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/jdwJw-JxVVA/dayofblessing_nov1408 http://www.bmcferrell.com/news/events/dayofblessing_nov1408 Fri, 14 Nov 2008 21:32:00 GMT http://www.bmcferrell.com/news/events/dayofblessing_nov1408 <p>Internet use and online video viewing continue to increase in the United States. Several recently-released studies reveal some interesting and unexpected results that should impact the way that ministries utilize the web.</p> <table> <tr> <th><h1>US Internet Users and Penetration, 2007-2013 (millions and % of population)</h1></th> </tr> <tr> <td> <ul> <li style="width: 88.5%"> 2007 186.9 (62.0%) </li> <li style="width: 90.6%"> 2008 192.8 (63.4%) </li> <li style="width: 92.6%"> 2009 199.2 (64.8%) </li> <li style="width: 94.6%"> 2010 205.3 (66.2%) </li> <li style="width: 96.1%"> 2011 210.9 (67.3%) </li> <li style="width: 97.6%"> 2012 216.0 (68.3%) </li> <li style="width: 98.9%"> 2013 221.1 (69.2%) </li> </ul> </td> </tr> <tr> <td>Note: an internet user is a person of any age who uses the internet from any location at least once per month<br />Source: eMarketer, October 2008</td> </tr> </table><p>Online trend analysts “eMarketer” estimates that 63.4% of the US population uses the internet at least once per month. Of the 192.8 million users for 2008, they estimate that 157 million are at least 18 years of age.</p><p>Other studies have showed that the gap between users in their 20s and users in the 50s or 60s has nearly closed. So it’s fair to say that of your congregation or donor base, two-thirds of them are online.</p><p>Given that fact, you should take advantage of a communications medium that is faster and cheaper than television, radio or direct mail. If you’re not communicating online, you are falling short of your potential to rally support and change lives.</p> <table> <tr> <th colspan='4'><h1>Demographic Profile of US Online Video Streamers, by Segment, June 2008 (% of respondents)</h1></th> </tr> <tr> <th>Light<br />(bottom 50%)</th> <th>Medium<br />(middle 30%)</th> <th>Heavy<br />(top 20%)</th> </tr> <tr> <th colspan='4'>Gender</th> </tr> <tr> <td>Male</td> <td>45%</td> <td>46%</td> <td>59%</td> </tr> <tr> <td>Female</td> <td>55%</td> <td>54%</td> <td>41%</td> </tr> <tr> <th colspan='4'>Age</th> </tr> <tr> <td><hr /><a href='http://www.bmcferrell.com/news/contributions/increasingyourimpactthroughtheinternetandonlinevideo_nov308#cmts'>1 Comment</a> | <a href='http://www.bmcferrell.com/news/contributions/increasingyourimpactthroughtheinternetandonlinevideo_nov308'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=55tPkeph"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=4FibFqzE"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=4FibFqzE" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=b9Z3SjGi"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=b9Z3SjGi" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=27tjvXaR"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=52" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/sbz_NIUAGwI" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/sbz_NIUAGwI/increasingyourimpactthroughtheinternetandonlinevideo_nov308 http://www.bmcferrell.com/news/contributions/increasingyourimpactthroughtheinternetandonlinevideo_nov308 Tue, 04 Nov 2008 00:10:00 GMT http://www.bmcferrell.com/news/contributions/increasingyourimpactthroughtheinternetandonlinevideo_nov308 <h2>Congratulations Pastors Bayless and Janet Conley and the Cottonwood Church congregation.</h2><p><img alt="" src="http://www.bmcferrell.com/articles/2788/current/stagethreeone.jpg" class="float" /></p><p>Recently, Randal Taylor, Mark Dunn, Eric Millington, and I attended the Grand Opening of the brand new facilities of Cottonwood Church in Cypress, California. What a campus, and what a lesson in determination, perseverance, and sacrifice. A 3,500 seat auditorium, youth building with a cafe, recreation area and 900 seat auditorium, and a 53,000 state of the art children’s building grace the 32 acre site on Katella Avenue.</p><p>The Sunday grand opening services were a great celebration. Yes, that’s plural. The church already has to have multiple services. There were many townspeople, visitors from the television audience, and dignitaries from the surrounding cities in attendance. The great IRONY of the service was that the Mayor of Cypress presented the church with an award and proclamation. This was the city who tried to take the church’s land by imminent domain! Bayless and Janet were gracious and loving as they received the award!</p><p>The ten year battle is finally over! Bayless and Janet looked great (see picture). Each talked about how it was God, not man that established these beautiful facilities. They thanked the congregation for being so faithful and for making many sacrifices along the way. Many Pastors and leaders from around the world sent greetings and congratulations via videotape.</p><p>One of the most impressive things about the event was the gracious hospitality of the congregation. So many church members volunteered to make the event happen. There was a celebration on the grounds after service Sunday night, where 100,s of the Cottonwood Church faithful made is so easy and comfortable for all the visitors to feel at home. What gracious hosts they were.</p><p>So, friend, remember that whatever vision God gives you for your ministry will come to pass, not from your efforts alone, but from the faithfulness of our Father. Like Bayless and Janet Conley and the entire Cottonwood congregation, you may have to persevere and fight the good fight of faith, but eventually you will see the victory!…and it will be sweet!</p><hr /><a href='http://www.bmcferrell.com/news/interesting/victoryhowsweetitis_oct2008'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=XGXukPMk"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=8kcVJDfP"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=8kcVJDfP" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=7n2riHMf"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=7n2riHMf" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=Lty2tYiA"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=52" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/JvinnSGrANc" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/JvinnSGrANc/victoryhowsweetitis_oct2008 http://www.bmcferrell.com/news/interesting/victoryhowsweetitis_oct2008 Mon, 20 Oct 2008 22:44:00 GMT http://www.bmcferrell.com/news/interesting/victoryhowsweetitis_oct2008 <h2>Restricting Your Speech in Media Ministry</h2><p>First of a three-part series exploring media reform in the United States with a Democratic President and Congress.</p><h3>What is the Fairness Doctrine?</h3><p>The Fairness Doctrine was introduced in the U.S. in 1949 (Report on Editorializing by Broadcast Licensees, 13&#160;F.C.C. 1246 [1949]). The doctrine remained a matter of general policy and was applied on a case-by-case basis until 1967, when certain provisions of the doctrine were incorporated into FCC regulations. It did not require equal time for opposing views, but required that contrasting viewpoints be presented.<br />The Fairness Doctrine had two basic elements:</p> <p>• Devote airtime to discuss controversial matters of public interest.</p> <p>• Provide contrasting views regarding controversial matters.</p><p>Stations were given wide latitude as to how to provide contrasting views. It could be done through news segments, public affairs shows or editorials.</p>End of the Fairness Doctrine.<p>Under FCC Chairman Mark S. Fowler, a communications attorney who had served on Ronald Reagan&#8217;s presidential campaign staff in 1976 and 1980, the commission began to repeal parts of the Fairness Doctrine. In 1985 it was determined that the doctrine hurt the public interest and violated the First Amendment.</p><p>In August 1987, the FCC abolished the doctrine by a 4-0 vote in the Syracuse Peace Council decision. It was confirmed again by the D.C. Circuit Appeals Court in February 1989. The FCC stated, &#8220;the intrusion by government into the content of programming occasioned by the enforcement of [the Fairness Doctrine] restricts the journalistic freedom of broadcasters &#8230; [and] actually inhibits the presentation of controversial issues of public importance to the detriment of the public and the degradation of the editorial prerogative of broadcast journalists,&#8221; and suggested that the doctrine be deemed unconstitutional due to the many media voices in the marketplace.</p>United States Politics and Possible Reinstatement<p>With upcoming elections in the United States, a reinstatement of the Fairness Doctrine is possible. If Democrats win the presidential election, Barak Obama will have the opportunity to appoint the new FCC Chairman. The Fairness Doctrine could be reinstated through administrative action without the need for congressional approval. A simple 3-2 majority under a sympathetic FCC Chairman would bring back the once unconstitutional doctrine.</p><p><strong>In part 2, find out how a reinstatement of the Fairness Doctrine would limit your free speech in your media ministry.</strong></p><hr /><a href='http://www.bmcferrell.com/news/messages/thefairnessdoctrineredux_oct1608'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=UVV3HXTV"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=G91EaTvU"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=G91EaTvU" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=W90CoSHV"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=W90CoSHV" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=z96O5Ps0"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=52" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/46Fu9Yro7Vc" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/46Fu9Yro7Vc/thefairnessdoctrineredux_oct1608 http://www.bmcferrell.com/news/messages/thefairnessdoctrineredux_oct1608 Thu, 16 Oct 2008 12:19:00 GMT http://www.bmcferrell.com/news/messages/thefairnessdoctrineredux_oct1608 <p><img alt="Andrew Johnson, CEO of Negnet Solutions" src="http://www.bmcferrell.com/articles/2786/current/andrewjohnson.jpg" class="float" /></p><p>Today&#8217;s modern world sports ubiquitous websites among companies and individuals. Everyone either has a website or is feeling pressure to create one. In addition are those who had a website designed during the initial website &#8220;boom&#8221; and are finding their sites dated and behind the web 2.0 going on 3.0 times.</p><p>If you desire to create a first-class website, your first and most critical task is to find a <strong>good web designer</strong>. But, the process of finding a good designer can be a difficult process. There are more aspects at play in modern web design than there used to be. Not only does a development firm need to have a good handle on modern graphic design, it also needs to be technically proficient. The firm must understand what should go on under the hood in order to produce a solid product that will have broad impact and will work under a variety of browsers and devices.</p><p>Due to the overwhelming growth of the internet market, there has been an equally overwhelming influx of designers who are either not proficient in design or are not capable of tackling the technical requirements of a good website.</p><p>So, how do you find a good web designer?</p><p>There are a lot of companies out there which claim to have first-class web design skills, but actually finding a good designer who is able to create a first-class website can be quite difficult. I believe that there are three crucial hoops that a development firm should jump through in order to be classified as a good web designer:</p><li>Do they have a good reputation in the industry?</li><li>Do they have a good sense of today’s graphic design?</li><li>Are they technically efficient enough to produce a first-class design?</li><h3>Do they have a good reputation?</h3><p>In searching for any service company, reputation is crucial. Start with your friends who have websites you like. Find out which web designers they used, and then call them for a client list. Perform your own due diligence. Call and ask those clients whether they are pleased with their websites and if they would recommend the designer to you and why or why not.</p><h3>Do they have a good sense of today’s graphic design?</h3><p>Everyone has different tastes when it comes to design. Find a designer who has tastes similar to yours by going to their website and looking for their &#8220;portfolio&#8221; page. Take a<hr /><a href='http://www.bmcferrell.com/news/contributions/firstclasswebdesign_oct808'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=ufoEZ0CM"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=n2SUJQjR"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=n2SUJQjR" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=I0tST8zQ"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=I0tST8zQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=S9JzLemn"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=52" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/YkA274iodNg" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/YkA274iodNg/firstclasswebdesign_oct808 http://www.bmcferrell.com/news/contributions/firstclasswebdesign_oct808 Wed, 08 Oct 2008 13:21:00 GMT http://www.bmcferrell.com/news/contributions/firstclasswebdesign_oct808 <p><hr /><a href='http://www.bmcferrell.com/news/interesting/theandroidsarehereareyouready_sep3008'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=iA2tf9zU"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=bf7w0ORZ"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=bf7w0ORZ" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=45uwITIt"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=45uwITIt" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=n6WzNhjW"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=52" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/h51Jjun2cNQ" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/h51Jjun2cNQ/theandroidsarehereareyouready_sep3008 http://www.bmcferrell.com/news/interesting/theandroidsarehereareyouready_sep3008 Tue, 30 Sep 2008 15:03:00 GMT http://www.bmcferrell.com/news/interesting/theandroidsarehereareyouready_sep3008 <h1>1. Mistrust:</h1><p>Success can only come by investing time in a relationship where you trust competent people with projects and advice. Make sure the agency you select is trustworthy and competent. Check references by talking with other clients and vendors to verify their credibility, and do this before you sign a contract. Once you make your choice, trust them and allow their gifts to work for you.</p><h1>2. Withholding Key Information:</h1><p>Any agency needs complete information in order to provide good, informed advice and execution. Decisions must be based upon facts and statistics, not guesses and opinions. To get the best service, you must provide the best information.</p><h1>3. Delay:</h1><p>Synergy between organizations is critical. Slow response to projects, answers to questions, or approval of proposals or presentation of work (editorial, artwork, media avails, etc.) negatively affects the synergy in a dramatic way. It also de-motivates your agency. So respond to your agency the same way you expect them to respond to you&#8212;quickly and correctly.</p><h1>4. Leaving Your Agency Out of the Loop:</h1><p>When you don’t bring your agency to the strategy session or planning table, it hinders everyone’s efforts. The goal is usually to build a broader reach and organization for your message and ministry. A good agency has extensive experience in creating results and wants to share that knowledge with you. Bring them in at every opportunity.</p><h1>5. Ignoring Data:</h1><p>Allow your agency to analyze all of the available data. Nothing is insignificant. Often success is in the details of what your audience is saying, whether in their words, actions, or lack of response. Even if the facts are ugly, don’t ignore or bury the data. Wisdom from the Proverbs teaches us that any enterprise succeeds with wise planning, prospers through common sense, and flourishes by keeping abreast of the facts. With your agency as your partner you can implement all these powerful principles.</p><h1>6. Not Utilizing Market Research:</h1><p>In the secular advertising world, a smart business never creates or releases a product or service without first obtaining good research. Those that forsake good research usually fail. Likewise, ministries should take advantage of the knowledge and wisdom that is available before making important decisions.</p><h1>7. Dismissing An Objective View:</h1><p>Many times, employees or principals of a ministry get so involved in their activities that they “can’t see the forest for the trees.” An agency can give valuable input from an outside, objective view. There is great value in wise counsel, so<hr /><a href='http://www.bmcferrell.com/news/messages/10commonmistakesmadeinanagencyrelationship_sep2608'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=PCftm53c"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=flC0Blfn"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=flC0Blfn" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=3h02J5sZ"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=3h02J5sZ" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=A2TTVieb"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=52" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/2gNUYqYv0Es" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/2gNUYqYv0Es/10commonmistakesmadeinanagencyrelationship_sep2608 http://www.bmcferrell.com/news/messages/10commonmistakesmadeinanagencyrelationship_sep2608 Fri, 26 Sep 2008 17:14:00 GMT http://www.bmcferrell.com/news/messages/10commonmistakesmadeinanagencyrelationship_sep2608 <p><img src="http://www.bmcferrell.com/articles/2782/current/Maria1.jpg" class="float"alt="Maria Alcalde" /></p><p>The NRB conference (National Religious Broadcasters) is well known to many in the Christian non-profit media field here in the U.S., but the conference held by COICOM - Confederación Iberoamericana de Comunicadores y Medios Masivos Cristianos (Ibero-American Confederation of Christian Communicators and Media) may be new to those not acquainted with Hispanic Christian media.<br />COICOM was formed in 1992, in Santa Cruz, Bolivia. Their goal is to promote excellence and integrity in the field of Christian social communication in Latin America and Spanish speaking markets. Since then, they have influenced every aspect of Hispanic Christian media, including TV, radio, print media and new media.</p><p>COICOM offers an information network for Christian organizations to promote their message beyond a local congregation. BMCFerrell has worked with many of its members which reach Hispanic markets in the USA and abroad.</p><p>Maria Alcalde, with BMCFerrell’s International Media Department, will be a participant on a panel speaking at the 2008 COICOM conference being held in Panama City, Panama, Oct. 7-11. She will join Michelle Ode of Speak the Word Church International and Humberto Bayon on the workshop entitled: How to increase the ability to reach a non-Christian audience and to get religious programming on secular stations.</p><p>BMCFerrell has had many successes expanding their clients’ reach to international markets, including pioneer TV penetration in Spanish and Portuguese speaking countries. The company uses opportunities like the upcoming COICOM conference to network with other media venues and to establish beneficial relationships to help increase market share globally for clients.</p><p>Maria says, “I’m excited to present this information to the Hispanic attendees at the conference in Panama. BMCFerrell has been effective in working with secular and religious international media in addition to helping our clients tailor their programming and outreach to conform to nuances found within diverse cultures and languages. BMCFerrell artfully blends its vast network of contacts with its awareness of how a specific culture thinks, behaves and speaks. This valuable knowledge enables BMCFerrell to offer our clients and potential clients the means to get results that last.”</p><p>Make sure to return to the BMCFerrell site and read the rest of the story in mid-October when Maria returns from her trip to Panama.</p><hr /><a href='http://www.bmcferrell.com/news/events/expandingandconnectingwithmarketsacrosstheglobe_sep1808'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=V3MA09n9"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=806SsDj3"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=806SsDj3" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=smuAPyqA"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=smuAPyqA" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=fq1RNdgU"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=52" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/Yp4LPjqp4tQ" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/Yp4LPjqp4tQ/expandingandconnectingwithmarketsacrosstheglobe_sep1808 http://www.bmcferrell.com/news/events/expandingandconnectingwithmarketsacrosstheglobe_sep1808 Thu, 18 Sep 2008 19:33:00 GMT http://www.bmcferrell.com/news/events/expandingandconnectingwithmarketsacrosstheglobe_sep1808 <p><img src="http://www.bmcferrell.com/articles/2779/current/monitors.jpg" alt="" /></p><p>A new study reveals an interesting and effective way for churches to bring their message to a local audience utilizing a worldwide platform.</p><p>The study from Online Publishers Association <a href="http://www.online-publishers.org">www.online-publishers.org</a> titled Local Online Media: From Advertising to Action determined that community portals and newspaper and television websites provide the most satisfying local information. About 45% of the website visitors “act on local ads.”</p><p>This is good news for churches looking for an effective, low-cost method of advertising to an active audience. Typically the ads on these websites are relatively inexpensive. If a church is already advertising with a newspaper, magazine or television station, the internet advertising can be added at little or no additional cost.</p><p>The study showed that this type of advertising tops other methods, such as yellow pages, city guides and classifieds, in the “trust” factor.</p><p>“Visitors to local media sites,” the researches concluded, “are more likely than visitors to other sites to take action after seeing local ads: from making purchases to visiting sites and stores.”</p><p>Churches looking for new ways to drive people to their weekly services or broadcast services should consider advertising through these local internet sites. Given that viewers are already online when seeing these ads, churches with internet-only broadcasts could also benefit with relevant and targeted messages.</p><p><a href="http://www.bmcferrell.com/contact">Contact</a> BMCFerrell for help in implementing a local online advertising campaign.</p><hr /><a href='http://www.bmcferrell.com/news/interesting/localonlineadsprovehighlyeffective_sep808'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=19IiCJSv"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=n6nNzfB8"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=n6nNzfB8" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=NREGcgyU"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=NREGcgyU" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=o9QKyNMe"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=52" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/aXhjhiIP0C8" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/aXhjhiIP0C8/localonlineadsprovehighlyeffective_sep808 http://www.bmcferrell.com/news/interesting/localonlineadsprovehighlyeffective_sep808 Mon, 08 Sep 2008 16:24:00 GMT http://www.bmcferrell.com/news/interesting/localonlineadsprovehighlyeffective_sep808 <p><img src="http://www.bmcferrell.com/articles/2765/current/water.jpg" alt="" title="" /></p><p>Put on your floaties and test the water!</p><p>We can hear it now…”If I sign up by giving you my e-mail address then it better be worth it and I better not get ‘spammed’ with a boat load of e-mails that are only touting your abilities.”</p><p>You’re asking internally, “What’s in it for me and my congregation or organization? What are my risks? Are the benefits gonna outweigh the risk?”</p><p>Sound familiar? You’re not alone. We hear you because we are people, just like you, who are consumers, too! Now that we have that understanding of each other, we ask ourselves:</p><ul><li>How can I expand my church community “reach” to worldwide proportions? </li><li>What do I need to start thinking about to get there?</li><li>What time investment and commitment is required to reach my vision?</li><li>And the list goes on and on…</li></ul><p>This site has been designed as a resource and to showcase our clients…it’s what we do.</p><p>Think fluidity when you “opt in” to receive your exclusive insight. You will receive e-mails that answer the questions we receive. Plus, we will provide proven tips to help grow your organization wisely…because that’s what we do! And we never sell or share your email with anyone.</p><p>So, come on in…the water’s fine! Really!</p><hr /><a href='http://www.bmcferrell.com/news/messages/comeoninthewatersfine_aug1108'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=bTJmWzeF"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=YARMQml8"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=YARMQml8" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=8b7VkSnx"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=8b7VkSnx" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=edQQaEDW"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=52" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/z936FAcW4-A" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/z936FAcW4-A/comeoninthewatersfine_aug1108 http://www.bmcferrell.com/news/messages/comeoninthewatersfine_aug1108 Tue, 12 Aug 2008 00:45:00 GMT http://www.bmcferrell.com/news/messages/comeoninthewatersfine_aug1108 <p><img src="http://www.bmcferrell.com/articles/2744/current/rr1.jpg" class="float" alt="Randy Robison" /></p><p>There are several easy things ministries can do to build their opt-in email lists and increase response to email messages. Whether your goal is to move products, solicit donations, promote events or just simply expand readership, some basic practices and a few “tricks of the trade” will help you achieve your goals.</p><p>Here are a few simple things to implement that will work almost every time.</p><p>First, put your opt-in on your home page. Make it easy to sign up. That means email only! A simple email box with an action line, like, “Get special deals on resources” or “Sign up for important notices” will lower the barrier for entry. If you want or need more information, put it on the next page, so someone enters their email address (and you capture it), then they have the opportunity to enter their name, address, list preferences and so on.</p><p>Second, only send them things of value. If you are able to segment your list according to preferences, this helps you know what is valuable to individual recipients. In other words, if someone wants a weekly devotional, but you keep sending them news about events, they may get in the habit of ignoring your emails. If you have nothing of value to send them, send nothing at all. You want your messages to be read, so the more you know about your list’s wants and needs, the better you can serve them by sending them relevant information.</p><p>Third, utilize the “subject” line. Avoid routine subjects like, “Pastor Smith’s sermon notes,” unless it is a highly targeted list, like one strictly for Pastor Smith’s sermon notes! Use the “from” line to identify yourself. For example, the sender’s address could be “Pastor Smith” and the “subject” could be more compelling copy, such as, “The Power of Spoken Words.” Recently, I received an email from Joel Osteen’s ministry. The “from” line was simply “Joel Osteen” and the “subject” line was “Lift your life TODAY!” Short, simple and to the point. And good copy from someone who knows how to communicate.</p><p>Email is powerful. Don’t treat it as an afterthought. These are just a few basic tips, but with the right strategy and execution, email can provide a means of communication as effective as any other medium. BMCFerrell can help your ministry develop a better email strategy to improve your communication and increase response. Shoot us<hr /><a href='http://www.bmcferrell.com/news/contributions/improvingoptinemailresults_aug1008'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=wHPMIIAz"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=ciHyNmsh"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=ciHyNmsh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=LiwQyj2t"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=LiwQyj2t" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=6dUgAEv8"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=52" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/Thf2CKhP0XU" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/Thf2CKhP0XU/improvingoptinemailresults_aug1008 http://www.bmcferrell.com/news/contributions/improvingoptinemailresults_aug1008 Sun, 10 Aug 2008 22:37:00 GMT http://www.bmcferrell.com/news/contributions/improvingoptinemailresults_aug1008 <p><img src="http://www.bmcferrell.com/articles/2773/current/cottonwood.jpg" alt="" title="" /></p><p>“A FRIEND LOVES AT ALL TIMES, AND A BROTHER IS BORN FOR ADVERSITY” (PROVERBS 17:17)</p><p>At BMCFerrell, we have more than a business relationship with our clients. We share a friendship and covenant relationship in God’s kingdom.</p><p>Several years ago, we did some pro bono work for our client and friend, Cottonwood Church pastor Bayless Conley, after the church received a disturbing letter from their local city council. In September of 1999, Cottonwood Church had purchased 18 acres in the city of Cypress, California, with the intention of building a new church facility. They knew that they faced some hostility from their local government the following March when they were denied use of their own property to hold an Easter service, but they were shocked a few months later when they were informed that their land would be seized through the power of “eminent domain” and re-sold to a “discount warehouse type user.” The city assumed they could collect more tax revenue from a retailer and intended to take the land away from the church.</p><p>However, the city didn’t know Pastor Conley, the faith of the wonderful congregation, or the power of prayer. Cottonwood decided to fight the directive both spiritually and legally, so they prayed and went into action.</p><p>BMCFerrell decided to get involved from a public relations standpoint. We wrote a tabloid-style newspaper and mailed it to every address in Cyprus and neighboring Los Alamitos. The tabloid told the story of the church, the retailer, the city of Cyprus, and the injustice of the whole idea. We made our case for the unconstitutionality of this abuse of the city’s power of eminent domain – a power generally reserved for the construction of highways, railroads and other public necessities, not a privately-owned retailer. The paper caused quite a commotion and controversy, contributed to the people’s understanding of the church’s stand and rallied Christians around the church. At one point, an estimated 500 people packed a meeting at City Hall to support Cottonwood Church.</p><p>We brought in Fred Weinberg, a PR specialist with a history of effective work in controversial situations. We also met with high-ranking officials of the retailer, whom Weinberg called “a lot more reasonable than the people at the city,” and appealed to them to reconsider their involvement in this controversial transaction.</p><p>In August of 2002, the Superior Court finally made their decision. The judge decided that the city<hr /><a href='http://www.bmcferrell.com/news/interesting/whenthegovernmentwantstotakeyourchurchland_aug608#cmts'>3 Comments</a> | <a href='http://www.bmcferrell.com/news/interesting/whenthegovernmentwantstotakeyourchurchland_aug608'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=arMjDir1"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=QT4MkccR"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=QT4MkccR" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=gstxv91X"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=gstxv91X" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=EMDdXSf7"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=52" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/7TqiBiYdRWk" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/7TqiBiYdRWk/whenthegovernmentwantstotakeyourchurchland_aug608 http://www.bmcferrell.com/news/interesting/whenthegovernmentwantstotakeyourchurchland_aug608 Wed, 06 Aug 2008 19:57:00 GMT http://www.bmcferrell.com/news/interesting/whenthegovernmentwantstotakeyourchurchland_aug608 <p>Vision as a foundation for</p> <p>a life well lived,</p> <p>a ministry well performed and</p> <p>a business well delivered.</p> <p>Paul’s prayer for the Ephesians’ (1:18) is that they might see the purpose to which they have been called, and then to understand how God empowers his calling through both his gifts in us and the power of his spirit.</p><p>To appreciate the power and relationship that vision has to the rest of our lives let me introduce you to a progression that I first learned from Pastor James Ryle. The progression goes like this.</p><p>From Vision comes Passion</p> <p>From Passion comes Discipline</p> <p>From Discipline comes Risk.</p> <p>This is not the only way for us to express Passion, Discipline and Risk, but it can be argued that in our personal lives and our organizations, including businesses, churches and ministries, this must be the way we operate. This can be best illustrated by acknowledging the dangers of starting without a God-given Vision.</p><p>Risk without Discipline is Recklessness</p> <p>Discipline without Passion is Legalism</p> <p>Passion without Vision is Hype</p> <p>Vision without God is Futile</p> <p>In this, we see the downside of an unrewarded life which the Bible warns us about… lives spent in Recklessness, Legalism, the frenzy of Hype, and Futility of dissipation. In Luke 19:11-27, Jesus gives us the Parable of the Talents. There, we see ourselves as the servants left behind to tend to the master’s work. Two servants have purpose, but one lacks Vision, Passion, Discipline or a willingness to take Risk in order to fulfill the important work that his master has left him. The result is judgment for the one, but an increased responsibility for those who are found to have followed the vision of their master.</p><p>As in Paul’s prayer for the Ephesians, it all starts with God’s vision. Success or failure is determined by how well we internalize that vision through our willingness to be passionate, disciplined risk-takers. Applying the gift and empowerment that God has given us by ultimately taking action puts us in a place of great faithfulness. But if we do not commit ourselves to the process of Vision, Passion, Discipline, then Risk places us at great peril because the result is a life lived in fear of the outcome. To live in victory, we must uncover the eyes of our heart and be enlightened. To do<hr /><a href='http://www.bmcferrell.com/news/messages/visionasafoundation_jul2108'>Permalink</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=CYXXX1U4"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=8dwfEUEU"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=8dwfEUEU" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=FNlfQ5IS"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?i=FNlfQ5IS" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/bmcferrell/news?a=pOmCjw8y"><img src="http://feeds.feedburner.com/~f/bmcferrell/news?d=52" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/bmcferrell/news/~4/9HQ2J3aFGZg" height="1" width="1"/> http://feedproxy.google.com/~r/bmcferrell/news/~3/9HQ2J3aFGZg/visionasafoundation_jul2108 http://www.bmcferrell.com/news/messages/visionasafoundation_jul2108 Mon, 04 Aug 2008 22:49:00 GMT http://www.bmcferrell.com/news/messages/visionasafoundation_jul2108 <p><img src="http://www.bmcferrell.com/articles/2743/current/monitors.jpg" alt="" title="" /></p><p>Good news for paid programmers: Australia’s $3 billion market will soon need additional programming! Opening new international markets for our clients is a priority for BMCFerrell. In July, BMCFerrell visited three major Australian broadcasters. Together, these networks cover all of Australia’s rapidly expanding market.</p><p>The market is segmented between the free-to-air broadcasters and growing cable providers. Free-to-air broadcasters still reach about 70% of the Australian households, but cable expands every year. The largest free-to-air broadcasters include Nine, Seven and Ten. Top advertisers include the Australian Government, Coles Group, Telestra, Woolworths, Nestles, Time Warner and Proctor &amp; Gamble. High-definition channels for all three broadcasters have been launched and new digital channels are due online in 2009.With the new outlets coming online, there will soon be a greater demand for new programming. The trend towards more brand-funded programming is the product of the broadcasters’ need to fill slots that benefit the networks, advertisers and programmers. Some Christian ministries have successfully reached an audience in this growing market, but it takes an informed strategy and skilled execution.</p><p>It is also notable that time-shifted viewing is popular in Australia, regardless of actual timeslot, so the local broadcast community recognizes the value of family-friendly programming. Broadcasters also utilize emerging advertising platforms such as those offered by Yahoo!, MSN for the web, SMS/MMS cell phone solutions as well as traditional print media, including newspapers and magazines. The new media platforms, along with digital television, create broader opportunities in Australia for building a strong global brand and audience.</p><p>Contact BMCFerrell today to see how you can be positioned for success in this fast-growing market.</p><hr /><table><tr><td><a href="http://farm4.staticflickr.com/3171/2689873509_cc8cbb9088_o.jpg" title="012_12"><img src='http://farm4.staticflickr.com/3171/2689873509_c019498c09_s.jpg' alt='' /></a></td><td><a href="http://farm4.staticflickr.com/3029/2689873677_ec98b52b47_o.jpg" title="013_13"><img src='http://farm4.staticflickr.com/3029/2689873677_4a42c022f2_s.jpg' alt='' /></a></td><td><a href="http://farm4.staticflickr.com/3237/2689873831_6e9ddec168_o.jpg" title="015_15"><img src='http://farm4.staticflickr.com/3237/2689873831_369424305f_s.jpg' alt='' /></a></td><td><a href="http://farm3.staticflickr.com/2122/2690685804_96cd1ab754_o.jpg" title="014_14"><img src='http://farm3.staticflickr.com/2122/2690685804_34accf6985_s.jpg' alt='' /></a></td><td><a href="http://farm4.staticflickr.com/3143/2689874347_cea89ffcc0_o.jpg" title="camera roll 081"><img src='http://farm4.staticflickr.com/3143/2689874347_2db29e82f2_s.jpg' alt='' /></a></td></tr><tr><td><a href="http://farm4.staticflickr.com/3228/2689874591_9849edb1e1_o.jpg" title="camera roll 083"><img src='http://farm4.staticflickr.com/3228/2689874591_3f3e19a232_s.jpg' alt='' /></a></td><td><a href="http://farm4.staticflickr.com/3197/2689874791_41eab6537d_o.jpg" title="camera roll 085"><img src='http://farm4.staticflickr.com/3197/2689874791_edee603e19_s.jpg' alt='' /></a></td><td><a href="http://farm4.staticflickr.com/3071/2689874971_6794058eb6_o.jpg" title="camera roll 087"><img src='http://farm4.staticflickr.com/3071/2689874971_3494c2445e_s.jpg' alt='' /></a></td><td><a href="http://farm4.staticflickr.com/3127/2690686928_c28a4c3dce_o.jpg" title="001_1"><img src='http://farm4.staticflickr.com/3127/2690686928_87751586e9_s.jpg' alt='' /></a></td><td><a 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