Bob Gatchel's Marketing Mastery Update

Internet marketing and advertising can prove to be quite a daunting task

Bob Gatchel — Wed, 28 Oct 2009 20:59:25 +0000

Starting out in the world of internet marketing and advertising can prove to be quite a daunting task even for those who are well prepared and understand the basics of marketing campaigns. The stakes are simply too high to just throw yourself into the game ill prepared. Here are some of the most important pieces of information that will help you start off on the right foot.

Along with Yahoo, Microsoft and Amazon, Google is one of the largest advertising network on the internet. Google offers a program called AdWords which is one of the most powerful tools available today for webmasters and website owners. Google Adwords enables them to create their own custom advertisements, either text or images or both, and publish them across the internet. To do this, Google AdWords work in conjunction with Google AdSense. Google AdSense is simply a network of partner websites on which Google displays targeted advertisements published through the Google AdWords program.

Setting up your first account in Google AdWords is an easy task. Apart from the usual personal information, you will also be required to provide some information about your advertising campaign. First off, you will need to decide on the preferred budget for your campaign. Do not take this lightly because the costs of running an advertising campaign with Google AdWords, or on any of the other ad networks, can scale up to really large investments. You can specify the amount that you would like to pay when site visitors click on your advertisement. This is known as the “Cost Per Click (CPC)” model. Your CPC should be carefully planned and Google will help you to make this decision by suggesting an optimum budget for your campaign. The other model is known as “Cost Per One Thousand Impressions” (CPM) where you pay a fixed amount for a thousand impressions of your advertisement, If you go with the CPM model over the CPC, you could still calculate your CPC through your CPM. For example: for every CPM, you will receive a projected rate of clicks, for example 3 %, or 30 clicks at $1 per thousand impressions. This means that you will eventually end up having an approximately 3 cent CPC.

Another viable model offered by all internet advertising networks is the “Cost Per Action (CPA)” model, or Cost Per Lead as it is often known. CPA is more commonly used among affiliate marketing companies. CPA offers measurable and quantifiable metrics correlating marketing costs vs revenues generated. For example: if you have a $5000 budget and a $ 125 CPA, then your revenues would be from the sale of 40 units.

Well seasoned internet marketers have mastered the art of an effective internet marketing campaigns and are raking in huge profits harvesting the increasing number of people who are going online for their daily activities. It can be a daunting task for any newbie internet marketer to effectively use this model to make money. Thus the best advice for such beginners is to really understand the basic concepts, try out the campaigns with limited budgets, learn by trial and error understand what works and what doesn’t to eventually create the perfect campaign for yourself. With a sharp mind and diligent work, you could be making the big moolah yourself.

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SEO Copywriting: The Right Tool For Internet Business Success

Bob Gatchel — Wed, 28 Oct 2009 04:39:47 +0000

We all know that the Internet is great for entertainment. We’ve all had a great time downloading music or playing the occasional games on our home computer, but in the last ten years or so the web has become a major player when it comes to business and one of the big tools that people are using to get results is seo copywriting services.

A Copywriter Helps Internet Businesses Flourish

A whole new industry has sprung up around the Internet’s insatiable need for web copywriting services, and the need for content writers that understand what they need to do to make the text that appears on your website as effective as possible is rapidly increasing.

Any business that makes their homes in cyberspace will all benefit from hiring these website content professionals more than they can possibly imagine, but what can they do for you?

Here are just a few of the advantages these experts can bring to an Internet based business.

1. They free the business owner up to pursue other avenues of the enterprise. The need for the fresh content of all kinds is constant on the web. Search engine spiders that are responsible for placing your business in a ranks on the Web are continually looking for the fresh content and even the most ambitious entrepreneur could get bogged down with those requirements. Hiring a professional copywriter outsources that aspect to the experts who can meet these requirements.

2. These professional writers supply a specialised product that is unique to the Internet. Seo Copywriting is much more than professionally website content. The experts who ply this trade know where to place the links and keywords so that the web pages, blogs and articles they create will increase traffic to the website they are designed for and subsequently help your business capture new clientelle.

3. The copywriter has a distinct advantage over the content writer as well. It’s important to remember that writers who are experienced in seo copywriting can write up effective advertising copy that is optimized so that not only will the search engines notice it, but also customers will be tempted to buy the product or service at the same time.

It’s important to get the right tools when you’re looking for what you’ll need to foster a successful Internet advertising business. One of the primary things that any entrepreneur needs to look at is search engine optimization or seo as it’s called for short, but this should not be limited to link building alone.

Getting one of these copywriting professionals to work with you is as easy as looking for the right firm that specializes in Internet advertising, and with the right seo copywriting expert on your side, you’ll be assured of driving the kind of traffic to your site that will ultimately generate new business, increase sales and improve your search engine ranking.

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Work From Home Moms Can Make Money With Online Marketing

Bob Gatchel — Mon, 26 Oct 2009 19:12:09 +0000

The internet has provided an incredible opportunity for moms who want to stay at home with their kids. Surprisingly you can get started making money with online marketing with minimal technical skills. The reality is that if you can cut and paste, you have the necessary skills to make cash online.

Most people wrongly assume that you need your own product or web site, but you can easily start making money without either.

First of all lets talk about the need for your own product. Having your own product to sell online can definitely be an advantage, but there are literally thousands and thousands of referral programs around to choose from, that basically pay you a commission for recommending products to people. When you sign up to a program, you receive very simple pieces of code that you have to copy and paste on to the web page you are going to promote the product from. The code then tracks visitors who leave your page and go to the product’s sales page, and then if they actually buy the product, you get paid the agreed commission. Depending on the product type, you can get paid a commission typically ranging from 5% to 80%, even a 100% of the sales price in some instances.

In fact you don’t even have to find someone to buy a product. There are plenty of programs around whereby all the person you send to a site has to do, is simply fill in a short form that could just require an email address, and when they do so, you get paid for supplying the site with a lead. And if that sounds simple, wait for this. You may have noticed lots of blue links on some web pages with the words “sponsored ads” typed next to them. If you place these ads on your page, you get paid an amount every time someone simply clicks on one of the links! How cool is that!

So you can see that you don’t need your own product at all, you can simply promote other peoples products and earn yourself nice commissions!

You should now be asking how can you actually promote the products if you don’t have a web site to do so from? This is easy to answer, let me throw some web sites at you and see if you recognise any of them; MySpace, Facebook, YouTube? You can literally sign up with any of these and promote from them. Then there are social sites like Squidoo and Hub Pages, that allow you to create your own content on their sites that can include your promotional links. Or how about having your own blog or blogs? You can literally set up your own blogs free of charge on sites like Blogger.com and Wordpress.com. There are tons of places online that you can publish your own content free of charge and make money by promoting other people’s products!

So if you are a work from home mother wanting to make some cash online, internet marketing could be just what you are looking for!

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How to Begin Blogging for Profit

Bob Gatchel — Fri, 23 Oct 2009 01:08:50 +0000

If you have decided that you’d like to begin using your blog to make a little or a lot of extra cash, you should know that there are a lot of different scenarios when it comes to blogging for profit, and it’s important to understand just what it is you’re trying to accomplish, and the best ways to go about this. This only requires a little forethought and planning to get you on the right track toward blog profitability! Let’s take a look at some of the things you’ll want to consider.
The first thing to look at is to determine the basic way you intend to monetize your blogging efforts. There are a few choices here. You could go the easy way, and opt for a program like Google Adsense, which displays ads on your blog that your visitors click on, and you are compensated for each click, anywhere from a few pennies to a few dollars, depending on the popularity of the term being advertised. The pros of this type of monetization are that it is very easy to set up, and you don’t have to do anything else. The cons would be that it’s not that easy to make a good amount of money from Adsense without scaling it up significantly, and it’s not what you would call consistent.
You could also sell something from your blog, either your product or one you have acquired the rights to sell (resell rights), and put banners or text ads extolling the virtues of these products. You can also start building a mailing list of visitors and customers that you can use for future promotion, something that is difficult to do when you are using other methods of monetization. The advantage of this type of model is that you can make a great deal more money, as you get to keep all of it.
A middle ground between these two would be affiliate marketing. This is where you attempt to sell or pre-sell products from your blog that you are an affiliate of, through the use of banners, text links or other ads, in order to garner a commission when the visitor clicks through your link to the affiliate vendor’s site and makes a purchase. You then receive the commission, which can range anywhere from 1-75%, depending on the product. Digital products that can be downloaded offer the highest payouts, whereas physical products that require shipping and handling are perhaps the most likely the least profitable for you.
If you think you’d like to use your blog to make a bit of extra cash, then make sure to blog frequently and use other methods of search engine optimization to help keep your blog growing and increasingly popular in your chosen niche or market. Slapping a blog up into the blogosphere with a bevy of ads and little content and then never touching it again is a sure recipe for failure. Don’t let that happen to your blog!

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How to Add Audio Elements to your Internet marketing campaign

Bob Gatchel — Wed, 21 Oct 2009 17:39:24 +0000

Are you interested in creating a multimedia Internet marketing campaign? Have you decided that adding audio and video features to your website will help improve your sales conversion rate? If so, then congratulate yourself for taking a step forward into the future of Internet marketing. You are on the cutting edge of Internet marketing.

Now the question still remains – How do you add audio to your website? Do you picture a studio full of audio professionals that know an intricate mix of commands to create the audio files? Erase that complicated scenario from your mind. Creating audio elements is in fact very simple and you can do it from the comfort of your own home or office.

Answer these questions before we go into the specifics of creating audio files for your website.

• Do you know how to type a paragraph in Microsoft Word or other word processing program?

• Do you know how to highlight a word, sentence, or paragraph in Microsoft Word or other word processing program?

• Do you know how to “delete” a word, sentence, or paragraph in Microsoft Word or other word processing program?

If you answered “yes” to these questions then you already have what it takes to create and edit audio files. Don’t worry if you answered “no” to these questions because you can acquire these skills quickly.

The first task is to fill your office or home with the proper tools for audio recording. You need to invest in a microphone (preferably of high studio quality), computer, and quiet room. These are three basic necessities you need to get started.

Next you will need to verify that you have an interface that will connect your microphone with your computer. Most new computers have audio capabilities built in. If your computer is older you can consult with a computer technician at your local computer store.

Now it is time to actually record your audio message. You can use software called “Sony Sound Forge”. Sony Sound Forge enables you to create CD tracks and web audio files. You can even capture audio from an analog source and digitize it onto CDs and MP3s.

You should use the MP3 format when creating audio files. This is the accepted format in 98% of the world. Therefore you know most customers will be able to hear the audio.
The basic steps to creating a MP3 audio file are to hit the record button, mark spots where you make a mistake, and edit out these mistakes through the delete option. Sony Sound Forge has a free trial offer and also provides tutorials on how to use their software.

You can also integrate music and sound effects into your audio file. Make sure, however, that you select music that is royalty free. You can search for this type of music by typing “royalty free music” and “buy out music” in Google.

Adding audio to your Internet marketing campaign has never been easier. Take a giant leap above your competition by adding audio to your website. You can create an intimate web experience for customers, which can lead to immediate and future sales.

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Bridgend Web Solutions For a Complete SEO Package

Bob Gatchel — Wed, 21 Oct 2009 03:59:44 +0000

Tired of the same old website for your company and eager to have a newly updated site? Bridgend Web Solutions is definitely the company you’re looking for. Below are the lists of offers that the company provides to its customers:

Complete SEO Package for Your Marketing Needs

Nowadays, you might have checked upon several terms online about companies that offer complete SEO package. Other companies might be able to explain what these SEO services are about but others would leave that out on their pages. This article will help explain what complete SEO package is all about, the four important SEO elements that must be presented in every web solution provider’s complete SEO package.

Keyword Research and Analysis

This is a very crucial task which every SEO package must include. Steps are highly needed in order to do any other SEO tasks. Keyword research and analysis would determine the search volume and competitors using the same keyword.

SEO Copywriting

An SEO package is pointless without this. Content is important since it is the life of the website. The contents being written on the site are optimized in order to do some other SEO methods with it. The articles could range from 300-500 words which are enough for articles directories and usually web solution providers could deliver 5-10 articles to as much as a hundred articles on different sites but it just depend on the budget of the customers.

On-Site Optimization

Some web solutions providers tend to focus too much on Off-site optimization that they would sometimes overlook the importance of doing some simple on-site optimizations by providing some Meta information and html tags. Even if it’s not hard as the other tasks, it is just as necessary as the other tasks are.

Link Building

Finally, link building is another important factor in doing SEO. The links provide traffic into your website which creates some impact on traffic no matter what sort of search engine you used. There are a lot of tasks composing this kind of SEO service however, all the tasks under its umbrella have the same purpose and that is to get more traffic into the website. Example of which is blog posting and even blog commenting to get links exchanged with other sites.

Always bear in mind that every web solution provider is unique from one another and each has their own strategies and methods to follow when implementing an SEO job. The measure of a great web solution provider is its ability to sustain your campaigns, and not waste efforts. For example, there companies who offer blog commenting services, but these comments might not necessarily be of great one. If the provider delivers a spammy comment, in no time, it will be deleted and at times, the profile might de deleted from their database. In such situation, your link was wasted as well as your money.

Therefore, if you want quality SEO solutions, choose only reputable companies or individuals who really deliver. It’s hard to know which ones but you can always ask from your friends, or even in some forums. A company such as Bridgend web solutions which has serviced effectively and efficiently several entrepreneurs and companies alike are definitely worth contacting for.

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Best Internet Marketing Tools

Bob Gatchel — Mon, 19 Oct 2009 06:14:09 +0000

The best internet marketing tools allow you to get an edge on your competition even if you are just starting. A successful online business is hard to build and it will not come easy. To survive you must get people to visit your website, and attracting those visitors will require time or money. But the best internet marketing tools will save you a ton of time without costing a lot of money.

Here are two of the best internet marketing tools that I have found, and I use them both everyday.

SEnuke – SEnuke is designed to get your website ranked highly through SEO practices. Its purpose is to speed up the process of manually submitted content to gain traffic so that you are free to work on other aspects of your business.. SEnuke allows you to quickly find profitable keywords for your niche. It handles blogging, pinging, and social bookmarking your content automatically. Video submission and submitting to RSS feeds can also be perform automatically.

The beauty of SEnuke is that it imitates mechanically what you do manually. Not along ago I spent 5 minutes pinging by 10 blog posts.. SEnuke did this for me in a matter of seconds. I needed to do some keyword research for some new articles, and SEnuke handled this automatically while I worked on something else.

That is the whole beauty of SEnuke – it saves you a ton of time by doing what you need to do faster. Some people have said that it cut their marketing time by more than 75%. There are two versions you can buy – one runs $67 a month and the other $127 a month.

Micro Niche Finder – this is one of the best internet marketing tools that I have in my toolbox. Micro Niche Finder lets you find hundreds of keywords in any niche almost immediately.

Micro Niche Finder requires that you download it to run on your desktop. I don’t mind the download because I have tried other online keyword tools and they were kind of slow. In a matter of a few seconds, MNF will display more niche keywords than you will get with any other tool.4 Local and global searches, keyword trends, and ad cost are all shown on one page for easy review.

But don”t stop there – take a look at your competition and see how many websites are targeting each keyword. Finally, Micro Niche Finder displays a strength of competition indicator made up inanchor count, intitle count, and inurl count. This strength of competition indicator is very helpful for quickly finding less competitive keywords that you can target.

The current price for Micro Niche Finder is $97 but that will give you a lifetime membership with free upgrades. Is also comes with an 8-week 100% money back guarantee. Micro NIche Finder can do a lot in just a short amount of time, and it is definitely worth the money to me.

Please take a look at some of these marketing tools that will definitely speed up the growth of your business. You might be surprised at how much the best internet marketing tools can help you out.

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Internet Marketing Tips – How to Know If Your Tips Are Outdated

Bob Gatchel — Sun, 18 Oct 2009 01:14:30 +0000

Online marketing how to tips…what would we do without them? I think there are more tips on how to sell on the internet than there is sand at Coney Island. But I truly have to ask this question. By the time you get a hold of these “powerful” tips, are they already outdated? Well, that kind of depends on what the tip is all about and how long it took you to discover it. This article is going to discuss about this problem briefly so you can get a good idea of whether or not to waste your valuable time with the hot tip of the day.

Let’s begin with the type of tip first. This is very important. The reason is because some tips are what I call evergreen tips and will probably remain for years if not forever. Other tips are what I refer to a flash in the pan tips. These tips are usually only useful for a short period of time. Alright, so how can you differentiate them? Well, after you’ve been at this for some time, it’s quite easy. But if you’re new it wouldn’t be so easy. So what are you going to do? Is there a pointer (indicator)?

I look for how specific the marketing tip is. In most cases, the more specific, the shorter the life span, though this is not often the case. For instance, if I read an internet marketing tip that says, “Use Twitter to send out tweets that your blog has been updated in order to drive more traffic to your homepage” that is an example of what I call flash in the pan tip. Why do I say that? Well, for one simple reason, nobody is certain on how long Twitter is going to be around. Of course, it’s the waves of the moment, but who knows what it’s going to be like a year after, or even a few months from now?

On the other side, an internet marketing tip that says “Give your list useful free content and you’ll stand a better chance of keeping them subscribed” is more of an evergreen tip because it’s a broad statement, and if you’ve been doing this for quite some, pretty clear. However, it may not be clear to an individual just starting a list. They may believe that every email has to be a sales pitch. This online marketing tip will tell them that they shouldn’t do that and instead focus on sending their list information that they can use.

Over time, you will develop a feel for these kinds of marketing tips. You’ll read something and instantly know that it’s something that is going to last for a long period of time or something that may already be obsolete. Always take the time to look at the date of the article. If it was written five years ago and talks about banner ads, there is a good chance that it’s quite old-fashioned.

If you deligently follow the above advice and I don’t think you’ll have any difficulties figuring out what to listen to and what to toss in the junk pile.

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Taking Blogging

Bob Gatchel — Wed, 14 Oct 2009 13:25:59 +0000

Gone are the days when blogs used to be more of personal diaries – of random thoughts and ramblings. Today, we all know that blogging is a good source of income. How? Well it’s simple! Write relevant content, generate traffic for your blog and earn money through advertisements. Although it reads simple, is it really that simple? There are millions of blogs floating in this virtual world. What makes your blog so special that people would visit your blog again and again? It’s also not just about having loyal visitors, it’s also about generating new traffic. How do you do that?Here are some tips on blogging – how to keep it interesting, keep it growing and how to ensure a regular traffic and keep building on that.

Choose a topic that is of relevance to you. Something that you understand and are confident about. You can generate dependable content for the topic and will be considered a knowledgeable source for the relevant topic. Such topics could be as simple as gardening, plumbing or even political discussions – anything that may interest you.

Present your information in a lucid, easily understandable way. Your reader should find interest in what you are writing. Break the information into smaller chunks for easier comprehension. Try and avoid long sentences and flowery language.

Keep your blog up-to-date. Keep a tab on the latest happenings in your field. Share your opinion and guide the reader. Provide relevant links and associate information portals in your blog entries.

Visit other blogs and leave relevant comments. Your opinion should be interesting and helpful for the blog writer. This will generate not just the writer’s interest to visit your blog but also that of the readers of the blog. Just as you are advised to leave comments at the same time, ensure that you respond to the comments received in your blog entries as well. It is important that you build a social network.

Have your blog registered with Search Engines – people should be able to find it through the most popular search engines. More the visibility, steadier is the flow of traffic to your blog.

Remember to advertise your blog in different forums, forums that discuss same interests as your blog. Let your friend circle know – mail them regularly about the updates in your blog, encourage them to subscribe to your blog. If your content is good, people will be interested in your blog.

Once you make your mark, you can start writing for others or jointly publish content with someone else. This has given visibility to many bloggers in the past. There are incidents where bloggers have been picked up by publishing houses, newspapers and magazines to write for them.

The opportunities in the field of blogging are enormous – it is something that one enjoys doing and also earns something out of it. If you keep the above tips in mind, chances are you will start generating revenue from your blog very soon.

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2 Tier Affiliate Programs Explained

Bob Gatchel — Tue, 13 Oct 2009 21:58:53 +0000

How will refering new affiliates to an affiliate program make me money in the future? Thats where a 2 tier affiliate program works like magic!

Affiliates are getting cleverer by the day. So these days, affiliates know the difference between the different types of traffic they can get paid for. There are a lot of definitions though – CPM, CPC, CPA, CPL, CPD and many more.

CPM is impressions, when the publisher (the website owner) gets paid every time a banner is shown.

CPC is clicks, where the publisher (or email marketer and other marketers) gets paid every time a banner or text link is clicked upon.

The other ways of getting paid are grouped together under the term performance marketing – and this is where the term affiliate is most commonly used as well.

An affiliate is a marketer who sends visitors to another site using a variety of methods (such as placing banners or text links on their own site, buying sponsored listings on search engines, email marketing and many other different methods) and gets paid when an action happens. This action can be a lead (CPL stands for Cost per Lead), a Sale (CPS stands for Cost per Sale), a download (CPD stands for Cost per download) and many other variations.

Some in the Internet industry refer to performance based marketing as CPA (cost per acquisition), although the term is also sometimes used for specific types of campaigns such as leads or sales.

Now that we’ve got over the hard part, the rest is easy to understand.

The affiliate gets paid for sending visitors to a specific landing page where an action happens – either a lead, a sale, a download or some other sort of action that the advertiser requires. As an example, some advertisers are looking to build up their databases, so they pay for each opt in email address they receive, others want leads from specific locations, so they pay for zip codes, and then try convince the visitors after they fill in their zip code, to fill in a more detailed lead form.

The common denominator is that the affiliate gets paid when an action happens.

A 2 Tier affiliate program is simply finding new marketers to sign up under you to do EXACTLY what you are doing – sending visitors to different offers and getting paid when the visitors perform some sort of action. So why would you want other marketers to sign up under you to promote the same offers? Simple – you get paid a percentage of the amount the affiliate you refer gets paid? Sounds complicated?

Don’t worry, it’s not hard to understand. As an example, say John promotes 5 different offers on a single affiliate network. He gets paid for every lead, sale, email and zip code he generates from these different offers. John now tells Mark about the Network and gets Mark to sign up using a banner or text link that has John’s referral code built into it. Mark now signs up to the Affiliate Network under John and starts promoting various offers and advertisers from the Affiliate Network. These offers DON’T have to be the same offers that John is promoting. Mark can promote ANY of the offers on the Affiliate Network.

And this is the best part…

For any amounts that Mark gets paid, John receives a percentage of the amount over and above what Mark gets paid. So if Mark gets paid $1000 in Month 1, and the 2 Tier Affiliate program is paying 5%, then John would receive $50 just for referring Mark.

But it gets even better…

Some 2 Tier Affiliate Networks pay LIFETIME commissions. So John wouldn’t get a referral commission just for a month or a year – he receives it FOR ALL TIME.

If Mark becomes a super affiliate and starts generating HUGE commissions every month, John can just sit back and collect the checks as he referred him.

There are 3 important things to know when finding affiliates to sign up under you on 2 Tier Affiliate Programs:

Is the affiliate program or affiliate network credible, has proper tracking so your referrals are correctly tracked, has good campaigns and offers for the affiliates to promote so they actually do make money, and do they pay timeously? Assuming that the affiliate program or network is good, what percentage do they pay you on amounts that your referrals get paid? All programs vary so compare different programs to see what the industry standard is.

How long do you continue receiving referral commissions for? Some pay for a month, some for the lifetime, and of course there are many variations in between.

So do your homework and find a 2 Tier program that can make you money long in the future for the work you’re doing today.

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