Boden PR Blog

Kick-off Club Balon Rojo y Plaza Coca Cola — MIAMI

admin — Tue, 21 Feb 2012 18:25:16 +0000

Above: Hispanic TV celebrity and host of Univision’s Republica Deportiva will be kicking off Club Balon Rojo and Plaza Coca Cola in Miami next week. BodenPR cordially invites the Miami press...

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Delta Dental: Increasing business in Miami – A PR Case Study

admin — Fri, 10 Feb 2012 16:27:52 +0000

Above: Delta Dental’s Community Relations initative developed by BodenPR included La Feria de las Sonrisitas which brought to life el Ratoncito Perez, the Hispanic tooth fairy. The campaign helped...

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Generating Buzz in Latin America – Captain Morgan “The Island”

admin — Fri, 10 Feb 2012 16:27:36 +0000

Above: Leading Latin America TV network, Televisa, interviews Captain Morgan and celebrity spokesperson Mena Suvari. The PR campaign generated over 192,000,000 million impressions and over $900,000...

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FedEx & Women Entrepreneurs- Innovation in Public Relations

admin — Fri, 10 Feb 2012 02:41:01 +0000

Above: BodenPR managed and secured a partnership with global NGO powerhouse, Vital Voices, as part of the launch of the Women Entrepreneur Campaign in Latin America. Here, FedEx spokesperson is...

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Attack on Anorexia: Reaching and Empowering Latinas

admin — Fri, 10 Feb 2012 02:35:22 +0000

BodenPR secured the above article and front page story for client in one of Latin America’s leading health and wellness magazines, Prevention. Oliver-Pyatt Centers, a clinic that treats eating...

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Living La Vida Deliciosa – Targeting Bi-Lingual Latinas

admin — Fri, 03 Feb 2012 03:45:42 +0000

Above: The Living La Vida Deliciosa campaign targeted bi-cultural Hispanic females (for endorsement on taste) as well as General Market foodies (who enjoy exploring new cultures and foods). In an...

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The NFL –Futbol Americano fans, a Force to be Reckoned With

admin — Tue, 16 Nov 2010 17:32:15 +0000

By Tiffany Barranco and Natalie Boden Here at the office we are huge fans of the NBA’s year round Hispanic campaign titled ‘enebea’ (the Spanish language pronunciation of ‘NBA’). They recently...

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Hispanic Heritage Month – Reaching Latina Moms

admin — Thu, 23 Sep 2010 21:02:41 +0000

By Natalie Boden The majority of times when we speak about heritage we think of our language, our religion, our food and other customs. What about the cartoons/characters we grew up with? Chapulin...

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Top 4 PR Tips – Marketing to U.S Hispanic Youth

admin — Thu, 23 Sep 2010 19:10:57 +0000

By BodenPR Staff [This piece was first produced in 2007. Some of those interviewed have since moved to other posts, but their insight still holds very true. Please watch out for the next series which...

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Latinas and Social Media

admin — Mon, 13 Sep 2010 10:00:20 +0000

By Natalie Boden, Lauren Gongora and Daniela Morgenstern Welcome to our first thought piece produced by Pink Tank, innovative thinking for Latinas. These small studies will take an inside look into...

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