Everyone knows the importance of content marketing, but did you know content marketing can be pointless if you aren’t consistent? In 2022, consistent content marketing is now a necessity for staying relevant in your field. It keeps your brand fresh in the mind of your clients and customers and an essential part of generating more leads.

While content marketing is undoubtedly a vital part of marketing as a whole, it tends to be the most neglected since it can be time-consuming. To help you in your content marketing journey, here is everything you need to know about staying consistent and when you should ask for help.

Staying consistent with content marketing means staying on top of blogs, social media posts, and informational advertising multiple times a week. Staying consistent is an excellent way to begin to gain momentum in growing your online presence and building an audience. In this day and age with so much noise its difficult to get noticed when you post every now and then. You have done great work for your clients they want to see you thrive. Check out more information on how to maintain your clients and keep your brand relevant here!

While every company needs to stay consistent, consistency can mean different things for each company. However, at Boldwerks, we believe each company should post a blog at least once or twice a month to build upon your organic traffic. We also recommend businesses post on their social media at least 3-4 times a week. You should also be mindful of posting regular stories and creating reels or videos that can help engagement.

Gain a Larger Following
Posting consistent content can help your brand reach a larger audience. As your business seems more relatable and helpful to potential clients, they will start to follow your social media account or blog. Not only does a larger following help your business look more official, but your larger following can contribute to more sales.

Establish Trust
Establishing trust is a major benefit of staying consistent with your content marketing. Consistently providing information to your clients and showing that you are alive, open and active on social media helps your brand stay relevant. Clients will know you are active and can be reached. You will also illustrate the love you have for what you do in your field by regularly staying active.

Generate More Leads
Reaching a larger audience through content marketing also helps you generate more leads. Your internet presence will grow which in turn will increase your exposure online. Everywhere in the media you hear about algorithms, algorithms is what places your brand in front of peoples feeds and search results. The more exposure you give your business online the greater someone searching for your services or product will find you.

Better Engagement
While some social media accounts may have a large following, it is important to have a following of relevant consumers. For instance, there is no purpose in having an Instagram account filled with fake followers or people who are not actually interested in what you have to offer. By having an active account, your followers will know exactly what your business is about, and your following will be more interested and engaged.

Having someone internally helping to take small video clips, photography and taking notes of all happenings of importance in the company is necessary for a consistent and successful ongoing marketing plan. That said, that same person may wear multiple hats and have important obligations or roles within the company that pulls them away from the tedious process of posting, tagging, and writing the copy to go along with the medium. This is when working with a consultant is beneficial.

We understand. It’s difficult thinking about all these different platforms and trying to figure out how to talk about ourselves. We strive to make it easy for you. Boldwerks uses tools to help build out a calendar as you send us content. We schedule and manage the post for you. Don’t have any content to go along with the news on your company? We can help by writing that article for you. The more you lean on us to bear the grunt of the work the more consistent your marketing will become.

Now that we have established why it is important to post consistently, we should discuss when you should ask for help. Of course, the biggest sign you should ask for help is if you feel overwhelmed or feel you have more important issues to tend to, like managing your own clients, employees and services. The last thing you’re worried about is how many blogs you need to post or how you’re going to create a flashy graphic or what hashtag you’re going to use. You have deadlines and your time is valuable. Focus on what you do best and bring experts to the table to get it done in half the time.

Hiring a content marketing company is an excellent way to elevate stress and give yourself the freedom to do other business-related tasks. Digital marketing agencies such as Boldwerks specialize in helping your business post regularly. We can help you reap all the benefits of content marketing. If you need help or feel overwhelmed, feel free to contact us today!

If you’ve paid any attention to the Boldwerks blog over the years, you’re no stranger to these types of entries. It’s fun to have a little bit of fun, and take a look at the legacy of a larger-than-life personality and put a creative marketing centric spin on some of the words that came out of said party’s mouth. Today we pay tribute to Tommy Heinsohn, who, perhaps, isn’t as “globally” well known as some of the other figures we’ve shed some light on. But, this writer bleeds green, and feels it’s in his best interest to shed some of that Irish good fortune on a man that dedicated his whole life to the Boston Celtics – our “hometown” team here in Portsmouth. The epitome of “homer”, Tommy never waned from his love of the C’s – much to the dismay of many an official…

Tommy, who passed away last week (on November 10th, 2020), was a piece of every single championship (17 in total – an NBA record) that the Celtics have raised in their rafters – either as a player (8), a coach (2), or a broadcaster (7). No other NBA personality has that achievement on their resume, and it’s quite likely it’ll never happen again. For that, let’s go ahead and give him 17 Tommy Points right out of the gate…

Now, let’s get down to the task at hand.

“I try to put all I am as a person into what I do. My intelligence, my emotion… I’ve done that in everything.”

In business, and in everyday general life, this ought to be the baseline. If you’re not putting every bit of your being into the pieces of your life that matter most to you, you’re not going to reach your maximum potential. And, as it relates to business, if you’re falling short of max potential, you’re leaving an indefinite amount of “success” on the table – which isn’t the most desirable variable as you work towards increasing organizational growth, from the bottom line, to your marketing strategies, to team building culture, and beyond… Your brains and your heart matter. Utilize them to the fullest.

“I play basketball for love and money, and they come in interchangeable order, depending on how things are going when you ask the question”

Yeah, we know that there are dialogues out there that will tell you that the bottom line is everything. Conversely, there are others that will tell you that it’s less about the money, and more about the heart, or feeling, that goes into work life and business goals. Tommy’s vantagepoint above is pretty spot on – in all its vague glory. Do it for the love, do it for the money. If you’ve got both as the working guise that you utilize to navigate your internal operation, success will work itself out. And don’t sorrow in defeat. If the money isn’t coming, lean more on your love, and keep “fighting that good fight” in hopes that things get turned around. They will.

“I enjoy watching competitive people. You watch ‘em come and you watch ‘em go, and how they try to be the best. How they handle when they’re not. How they handle when they are. How they get along together on the court…”

Learn from your peers. Study your industry. Understand what works and what doesn’t. Who is doing it best? Who is doing it worst? There’s a takeaway from stepping outside of yourself, and soaking up the competitive world around you. There’s also a lot to be said about how you handle your work practices. Truth is, you’ll win and you’ll lose. What matters most is how well you broadcast both. Humility – in success, and defeat, is crucial to how others will view your own person, and thus, your brand.

“I love WALTAH!”

The Celtics were pretty bad in the mid-90s. But, they had Walter McCarty. Walter wasn’t a perennial all-star. In fact, he was never an all-star. But he became an ever-lasting fan favorite due in part to the enthusiasm Tommy had for him both as a player and as a person. His work ethic earned him praise. I think the lesson here is this – when times are good, and when times are bad, it’s important to show your team that you appreciate them if they’re working their hardest. The wins may not be piling up, but, if you’re treating them well, and they’re giving you their all, good things are bound to come. Optimism is something Tommy was full of, and we’d all be better off if we can soak some of that positivity up!

“I think my partner Mike Gorman said it best. He said there’s a generation of fans who know me as a player, there’s a generation of fans who know me as a coach, and now there’s a generation of fans who think I’m Shrek!”

In the sport of basketball, the highest honor you can achieve is being enshrined into the Hall of Fame. Tommy Heinsohn is in the Hall of Fame both as a player (1986), and as a coach (2015), and, with any luck, he’ll also be in there as a broadcaster… He is, by all accounts, the most decorated basketball personality in the history of the sport. But, he never stopped having fun, and realized that you ought not to take yourself too seriously 100% of the time. Put in the work. Put in the study. Put in the time. Do it as best you can. But don’t forget about the element of fun – it’s as important as striving to be your absolute best.

“You gotta learn that if you’re gonna take the last shot of the game, it’s either gonna go in, or it’s not gonna go in, and you’re either gonna be the hero, or the goat.”

Take risks. Present that crazy idea you have percolating in your mind. There’s something to the sentiment that claims, with great risk comes great reward. Sure, it might flop. The most successful businesses have their fair share of both wins and losses. When you boil it down, there’d be no success if you didn’t take the shot. So take the shot and live with the consequence – for better or worse.

“This is ridiculous!”

If you’ve ever watched a Celtics game in the last three decades, you’ve heard this come out of Tommy’s mouth. Many a referee suffered the wrath of Heinsohn, who wasn’t afraid to call out a bad call. If you’re not sticking up for your team, who’s going to do it? Be a homer. Give your all to the team (we’ve been over this). Call out the people that may be harming the squad. Hold those who should be accountable, accountable. Do it for your brand. Do it for the win.

“About the time you are getting to know the moves in this game, someone comes along and does everything but undress you on the basketball floor. Standing there under the basket with your hands cupped – and finding out you don’t have the ball in them – is a great little old leveler.”

Don’t rest. Even if you think you know it all. Even if you think you can do it all. Don’t rest. You might be the best ball handler in the business. The best shooter. The best dunker. The best passer. Whatever the role, the best can always be beaten if you’re not paying attention. Because, as we’ve mentioned above with the whole “studying” piece, your competition is also studying you. And where there are folks studying you, there are folks that can take the ball right out of your mitts when you least expect it. Be prepared, and never let your guard down…

“The team that best manages its frustration is gonna win this game…”

Sometimes it comes down to being the utmost professional and weathering a storm that might be raining down on you from a third party (we’re looking at the refs again here…). If you lose your cool and start lashing out, that might present itself as a bad look and people that have been on your side, might start jumping ship. Even if things are going poorly, keep your cool. Hold your head up. Walk away from something you have no control over. When you manage “the game” with a calm demeanor in the face of adversity, you’re going to come out ahead – even if the end result is a loss.

That’s a Tommy Point!”

Yet another “Tommy-ism” that you’ve definitely heard if you’ve ever watched a Celtics broadcast in the last 30+ years… Tommy was generous in rewarding players on the team for their hard work. As a business owner or manager, that’s important. Reward your team. Be enthusiastic in your celebration of them as professionals and as people. Lead by this example. The Tommy Point has become a global phenomenon for any basketball fan worth their salt. There’s something to it. Trust us. Trust Tommy. When your team is as pumped as you are, there’s nothing stopping you from piling up the wins, and hoisting banners into the rafters…

RIP Tommy. There is simply no set of feet that can fill the shoes you walked around in. And that’s okay. The lessons you broadcast to us – by design or inadvertently – will last for generations to come. Thank you for everything…

In marketing, we’re always on the move. Always on the hunt or a new lead, a new prospect, a new buyer. We celebrate brand awareness and champion a bolstered bottom-line. But today, we’re going to throw all of that out the window for a moment and talk about focusing on the now. Sure, it’s important to have three vantage points:

• An understanding of the past
• Two eyes on the now
• And a pulse on looking for ways to fuel the future

That said, fueling the future might be to the detriment of not looking at what you have now and servicing it as best you can.

As it stands, we’re in the midst of a very strange time as marketers, and as general service providers across the board. With the unknown of a looming financial crisis, people aren’t spending like they normally would. Some are keeping expenditures to a minimum in the event a recession takes deeper hold. So, it’s hard to bank on net new business when people aren’t confident about their own returns.

It’s a fair question. Many will tell you that not looking ahead is imminent death in the world of business. And I understand that. You have to be mining for new opportunities. It’s imperative. With that said, new opportunities are often best served by the most organic version of marketing that exists – word of mouth. Word of mouth, a recommendation from a satisfied customer, is marketing, and new business GOLD. That said, word of mouth can, on the flipside, also be of great detriment – it can be a cancer to a business.

What I’m getting at here is, a large percentage of today’s businesses are driven by a small, core team. That core team wears many hats, and, one of them is the sales hat. You put your hat on in the morning, you head to the office (which may double as the kitchen table these days…) and you’re excited to check your email and get busy on harvesting new sales. You’ve got a goal to hit, and you’re going to hit it, no matter what…

But, what about the services you owe to those you’ve already closed the deal on? We live in a culture that thrives on selling. Sell, sell, sell… But once the sale has gone through, services rendered may wane. And that is bad for business.

Focus on your current pool of clients. Focus on delivering the promises you’ve made with them, and, go beyond. Be sure that the words that come out of their mouth are solid words of praise. Because if they’re happy, they’re going to want to let the world to know. And guess what? From solid praise, comes new business.

If you lose sight of that, and focus on production second and new business first, you’re doing it backwards. You’re upsetting your pool of customers, and, on the flipside of letting the world know about the good they’ve experienced, they’re even MORE likely to share what isn’t working for them. And once word gets around, a reputation has been forged, for better or worse. Where a negative light is cast, so heightens the challenge of getting new clients to walk through the door.

Don’t forget the people that made your business what it is. That bottom-line thought is, in fact, your bottom-line. Deliver on your sale, and let the work you owe from that sale do the talking. When you find the time in the midst of that good work to foster new relationships, do it. There comes a rewarding lack of sleep when you’re driving a small to medium sized business. We get it. If you need help with the marketing process while you’re busy knocking the socks off of your client pool, we can help…

Invest in your loyal customer base. Digest what they’re looking for. Deliver the results they crave. The rest will take care of itself…

It feels like I’m waxing nostalgic here. And, to extent, I am. It also feels like I’m pleading for the relevance of my job. And, yes, to extent, I am…

In 2020, words are undervalued. The written word, that is. The ability to put together a coherent sentence that aides in pushing communication forward (for your brand, or otherwise). By-and-large we’ve given way to a culture that utilizes short form phrasing as a means of communicating. When we start writing into our devices, the device takes a best guess at what we’re looking to say. Convenience has (long) become king.

And we understand that. I understand that.

But, write this down: Convenience comes at a cost.

It devalues what has long been of great value. Such as competence of communicating a thought or idea clearly.

Nobody’s typing in, “great video,” in hopes that they find your great video. Snarky, but true.

A brilliant piece of brand driven graphic design is only going to amount to some sort of transaction if the design is complemented with words letting the person viewing it know what it is they’re looking at and how and/or why they’re supposed to interact with it. Think about it.

As far as your online presence and website, the written word is still the best mode of increasing your organic SEO search rankings. It’s easier for a search engine crawler to find recognizable text than it is for it to figure out what sort of image or series of graphics it’s scrolling past. Case-in-point, you can’t find something on Google (or Bing, or whatever you’re using) without inputting some sort of written description of what you’re looking for. Though telepathic internet browsing is likely not far off from being “a thing.”

I don’t want to sound like the old man in the room (I am the old man in the room – well, some rooms…), but, I can’t begin to tell you how much time I spend looking up all the acronyms I’m presented with on a daily basis. It often takes longer to look up what you’re trying to say, than it would take for you to just say it (and/or write it out). Consider the fact that, to a large percentage of your audience, the idea that they’ll need a decoder to unfold your presented communication is a turnoff and will ultimately lead to fewer future engagement(s).

We place a lot of our marketing dollars on the creation of content that is visual – like videos. Another trending media is podcasts – the recording of the human voice. And there’s a lot of value in that, for certain. However, the craft of writing – of stringing together words for a set of eyes to consume – is still a valuable marketing “art” (or, rather, core competence) that gets these other, more sensory pieces of content found.

A great video only goes as far as the written copy that’s associated with it. Otherwise, how are folks going to find it?

Strong writing goes beyond the function of search engine optimization too (obviously). When you send out an email, the end user is likely going to judge you if you’re making petty mistakes – sometimes considered lazy and lacking attention to finer details, which can effect your brand negatively without ever actually “touching” your brand…

In many ways, the writing you’re doing for your business, whatever it may be, is the face of your brand – even if it (the writing) has no face at all. From marketing, to sales strategies, to social media, to internal (and external) communications, and beyond – writing is at the root of the entire equation.

So, yeah, while it’s fun to simply scroll and internalize visual imagery, ask yourself with regard to the effectiveness of the marketing you’re doing, “how is this coming across with the end user?” Is it communicating effectively enough to incite transaction/engagement, or are you just looking for a “shareable” flash in the pan type of reaction?

Great marketing isn’t measured by whether or not your piece of content went viral – it’s measured by the longevity of the ongoing engagement. Getting a million people to look once isn’t necessarily as beneficial as getting 100 people to keep coming back and looking a million times. That starts, and ultimately ends with the messaging. And all messaging starts and ends by pushing words to paper – or a screen, as it were…

If you’re undervaluing written words, you’re underselling (and underestimating) your brand, as well as your target audience. It’s unfortunate, and easily avoidable.

Ready to tell your story?

We’d love to hear about it (and help you write all about it if you’re in need…)

As expected, quarantined people talk about quarantine. Across social media and news sites, there have been 19 million mentions related to Covid-19 around the world in the past 24-hours alone.

It’s no surprise that as more and more Americans adopt social media, the user base changes as well. Sites such as YouTube and Facebook now have users more broadly representative of the population. YouTube has become the second most popular search engine and second most popular site next to Google, as us Americans watch over a billion hours of YouTube videos a day (yes, you read that correctly…), more than Netflix and Facebook video combined. And with 22% of Americans on Twitter – the most preferred social network for news consumption – social media is at the forefront of an attention revolution, becoming so much a part of American life that it is synonymous with American culture itself.

Want to know what most Americans are talking about right now? Simply check which hashtags are trending.

Americans’ viewing habits are changing, and with that comes a greater responsibility for businesses to understand what is the most effective way to market themselves in this digital world. Although there are hundreds of blog posts, podcasts, and books written on social media marketing, below are three helpful tips we’ve picked up along the way to help you make the most of your social media marketing campaign.

1. Fan engagement And Hashtag Strategy On Instagram

Many Instagram users feel the need to use all 30 hashtags in a post. However, a more useful approach would be to create a more intentional hashtag strategy. Pursuing too many audiences at once will dilute your content’s impact and diminish returns. Along with creating 2-3 original hashtags for your brand, aim for 5-10 of the most relevant hashtags for your post. These 5-10 related hashtags should not simply be popular tags, such as #love or #photooftheday.

Much like an effective SEO strategy, good hashtags are like good long tail keywords, with hashtags between 75,000-1,000,000 posts. Content with hashtags in these ranges is more accessible to viewers, preventing them from being drowned out by more popular feeds and more popular hashtag categories. Your goal, as with every other social media feed, is to increase engagement and interaction with your brand.

The more accessible your content is, the more likely viewers will comment, like, and follow. That’s why some are forgoing automated posts to actively respond to comments right away. If you are a fan of a popular account and receive a very quick reply to your comment, you’re more likely to pay more attention and be more likely to comment again. Comments show that fans want to contribute their ideas. Imagine a business that invited customers to submit their photos for a special event, all of them using your brand’s original hashtag? You’ve now founded a community, a group who actively encourages others to promote your brand’s image, who spread more content and brand awareness without you even lifting a finger.

2. Organic Data Can Inform Paid Social Media Strategy

If you’re like us, when you first started using Facebook ads, you just put $5 in, sat back, and waited for your content to go viral. Of course, we’re not all so lucky. However, your business can certainly benefit from a good paid social media strategy. First, evaluate traffic coming to your site from the organic social media traffic you already have. What’s your most popular source? Do people click more on your Facebook posts, comment more on your Instagram feed, or like more of your Tweets? This is akin to having a good focus group. 

For instance, if a blog post such as this one is getting a lot of traffic from Twitter, then it would be a good idea to run Twitter ads to give that post a further boost. Instead of spending a little on everything, you can spend more on the content pieces most likely to drive your desired results. Explore analytics to see what posts are performing best based on your goals. Is it reach, shares, or engagement rate? What’s unique about the posts that do well? Is it short or long? Is it an image or a video? Does it focus on a particular person or subject? And if your content is for a specific audience, target that audience specifically by changing the demographics of your ad. Focus your promotion on what’s working best and double down on creating similar content. If customer reviews are getting the most feedback on all of your social media channels, promote more reviews by:

• Curating blog posts based on comments to social media posts
• Publish more testimonials on your social media platforms
• Encourage more interaction on your blog in the comments section by asking readers for their thoughts

3. Create Relevant Content

If you want to create evergreen content, it needs to be valuable to the very people you’re targeting. Spend time developing your buyer persona. Ask yourself why they would consume your content. Would someone who doesn’t know your brand share it? One of the best ways to do this is to either answer a common question your prospects ask, solve a problem or pain point your customer has, or entertain a customer. 

Facebook wants its users to stay longer, so which content can you create that does either of these things? Video content creation is one of the most effective formats on social media, so which aspects of your business would translate well into this medium? Below are some Facebook video content creation tips you can use for your brand:

• Make it’s run time less than 90-seconds or as short as needed
• Keep it simple and to the point
• Include a call-to-action

Try to stay consistent not only with your tone and style, but with your posting frequency. If you can post great content on a weekly basis, over time it will build a better picture of what content works best and what doesn’t. One of the best parts about these platforms is the speed at which consumers respond to your marketing efforts. So try new things, adapt, and make the most out of your social media channels.

Need help shaping and/or writing your content and curating the best mode of delivery? We can help with that. If you’re in need, we’d love to hear from you!

If you don’t have one, find one. For without one your growth will plateau. It’s your mentors who bring out the best in you, leading you to exponential growth. The stories, techniques, and life experiences – whether outdated or antiquated – it’s all relevant… A good mentor will drive you to reach your full potential. Sometimes these engagements may position them to seem like an asshole, however they‘re an asshole because they care and believe in you.

Good creatives in marketing understand that it comes down to the details. As my mentor had always told me, nothing we produce can be good, it must be great. From the hanging widows and ragged paragraphs, to the leading and kerning of text; one pixel shift will take that logo or headline from good to great. This, at one time, drove me mad. I always grunted and said to myself, ‘no one will ever notice these changes… who the hell cares?’

It’s the difference from being a good, mediocre designer, and being a great designer. I see the same lack of attention to detail in all my young hires, and find these things glaringly apparent.

I was lucky to start my career right off with my mentor. He vouched for and hired me at the end of my internship when I wasn’t sure I was going to be given the chance.

“We all screw up… a lot in our early days,” my mentor told me. “It’s inevitable, however a good mentor knows this and never lets up.”

I worked directly under my mentor for a year until he was let go due to personal dynamics within the agency. Afterwards, I was lucky to work underneath many other veteran art directors and creative directors since the company had become a revolving door. That said, I never lost touch with him – the original. We touched base regularly – he’d call me up, sometimes late at night, asking me for assistance on this and that. And I knew I could do the same… We invested in each other over the years. It never came down to money between the two of us, and honestly, I didn’t care. The value we gained from each other was invaluable.

Those who only look at the monetary side of their engagements and partnerships will ultimately never reach their full potential. This is due to the fact that the discussions and long hours shared is priceless.

He saw something in me that no one else in my life had. He was the only one in my life that would understand what it was like to be new blood in a marketing agency. Not many people have others in their life that do the same thing you do. It’s not like I could call Pops up and explain the issues I was going through, because he was on a completely different career path.

The only people that understand what you do are the people you work with and others in the same proverbial boat.

He drove me into the ground… He was the first one up in the morning and the last one to go home. He waited and held me accountable when no one else was up to do so. He was an asshole, yet my favorite person in my youth. When we had chances to work together we were always on the same page – we would create an energy in the room that was unmatched, and some of the best work I have done in my career were during these times. There was an energy in the room that no one else quite understood.

We got into fights many times, and now, looking back, those fights were about my lack of commitment to greatness vs. mediocrity. He always told me that it’s easy to produce good work, yet much harder to produce great work. For the difference between good and great is small.

The man was a walking headline. He was a man of one-liners. Never stopping to drop knowledge on me. Some stories I heard 20-30 times. Sometimes I would have to say, ‘dude, you’ve said this to me about a hundred times… I think I heard this same story yesterday.’

However every one of those stories, no matter how old, were still relevant in the given moment they were told. The mediums in which we market and produce work may change over the years, but the issues we go through do not.

After 10+ years of working together I learned what to do and what not to do while working with my mentor.

Eventually there comes a time when the communications slow down. The time between exchanges begin to lengthen. This is different for everyone. I would still check in every couple of weeks, however we both understood I had now found my own groove in my career and my own creative ways had now been instilled.

My mentor has recently parted ways with this world and, in a state of reflection, I will always treasure the times I shared with my all-time great friend, Keith Lane. He was more than a mentor to me. I considered him family. For without him, I truly do not know how good I would be at what I do. He taught me everything with regard to good creative and what it took to be great.

I have yet to meet someone again in life with the passion and drive to create great creative, as he had and I together. He was the only other person in my life that had the same passion, if not more, to create great work. He will forever be in my heart, and I will never forget the crazy times we had together producing and crafting, not only our work, but our unwavering kinship and commitment to each other – the truest shared mark of greatness.

In loving memory of
Keith D. Lane, Creative Director

Take Advantage of Reflecting On Your Brand During the Opportunity That Exists in a Relative “Downtime” Period



It took us at Boldwerks nine years to reimagine our website.

That’s by-and-large due to the fact that we never had a single moment to focus on our internal communications and reassess who we are, and how we want to be viewed upon as a valued creative marketing agency.

Until now.

As it stands, there’s been no better time than right now to tackle internal practices and place some of your focus on what  you always wanted your brand to be, and from that, figure out the best path forward. For when we come out of this recession we’re in the midst of, the vision and ideas you have generated over the years can be placed into swinging motion. We understand the trust your clients place in your brand(s). If you found yourself, in the past, much like we did, saying to yourself ‘this is too much right now,’ or, ‘I need to focus on my clients’ work and deliverables, and put myself, my brand, on the backburner,’ consider investing in yourself at this moment of opportunity – as strange as it may be.

If you are – as many of your peers are – at a standstill as to how your company will adapt to this type of living and working climate in a time of national pandemic, consider asking yourself a few questions:

• How do we now best communicate with our clients?

• Does my website/storefront best educate my visitors on what to look for or what they’re after?

• Is the marketing I was doing in the past now going to translate to the current and likely ongoing online world/marketplace?

• Where will people see/hear my company’s name?

• Is my company still asking people for in person prescreening collateral, sign-in forms and fill out print materials as a first mode of communication? How can I improve on these communicative efforts?

• Does my website, logo identity, and overall professionalism of the company still stand the test of time?

More and more we are hearing about brands taking their show online to allow business to commence during difficult times – this one in particular… Many people are suggesting this will be the beginning of a new way to how we perceive websites and the capabilities that are possible. This may be the new, fresh start we need to figure out how we manage our internal processes and streamline our message within and outward bound.

We’re here if you need us. Ready to tackle the task at hand and best push and position your business in a time of curious pause, yet inevitable forward progress. We can get accomplish and conquer this challenge  together.