In part 2 of this interview, Orlean discusses short form non-fiction, curation, and author flexibility.

At BookExpo America 2011, Atwood capped ABA’s Day of Education with her closing plenary speech.

This session featured Michael Reynolds, Europa Editions; Maria Leonardi, nottetempo; Paolo Zaninoni, Rizzoli; and Chad Post, University of Rochester, Three Percent.

Lynch’s new book, Happy Accidents, is a memoir about her life as a journey toward happiness. In her funny and honest way, she wants to assure everyone to relax — it will be alright!

In this Insight Stage event, Kafka speaks about her new cookbook, The Intolerant Gourmet: Glorious Food Without Gluten & Lactose, with Corby Kummer, The Atlantic.

In this Insight Stage event Coelho joined the BEA crowd, although intermittently, via Skype. He was joined by Mike Masnick.

The BookExpo America 2009 Opening Night Keynote featured Clemons, famed saxophonist for Bruce Springsteen’s E-Street Band, along with Aerosmith frontman Steven Tyler. In this video from the event, Clemons discussed his memoir Big Man: Real Life & Tall Tales. He was joined on stage by the book’s co-author Don Reo and interviewer Chuck Klosterman.

On behalf of BookExpo America and booksellers and bookbuyers everywhere, Clarence Clemons’s words and music will be missed.

Is he giving up print or doing it another way? What’s his plan for selling translation rights? Without a publisher, how will he let his fans know about his new books when they arrive? And, most important, does he see himself as an outlier or as the avant garde of what will be a trend of established authors walking away from big advances in favor of doing it on their own?

This event was moderated by Ed Nawotka, Editor-in-Chief, Publishing Perspectives.

This panel explores the exciting ways in which book producing provides people with a wide array of interests and expertise to carry on independently. Topics include a range of business models for book producers today; editorial development and authorship; the changing role of publishers; the expanding population of distribution partners and avenues; e-books, apps and entertainment; and the interplay between print and digital platforms.

This event was moderated by Susan Knopf, President, Scout Books & Media Inc. Knopf was joined by Mel Parker, President, Mel Parker Books; Lena Tabori, Publisher, Welcome Books; and Sara Shandler, VP & Editorial Director of Books, Alloy Entertainment.

James Crawford, director, engineering, Google Books, presented this session.

Scott Dougall, director, product management, Google Books, presented this session.

Hosted by Wilda Williams of Library Journal, the esteemed panel of librarians include: Stephanie Chase, Head of Programming and Outreach for the Central Library of the Multnomah County Library; Kaite M. Stover, Readers’ Services Manager for Kansas City Public Library; Lesa Holstine, Velma Teague Branch Library Manager; Shayera Tangri, branch manager at the Porter Ranch Branch of the Los Angeles Public Library system; and Robin Beerbower, on the staff at Salem Public Library (Oregon) for 37 years.

What do you know about Foursquare? Gowalla? Instagram? Scvngr? Tagwhat? This session, led by Kelly Leonard, was edifying for both neophytes and experts.

With unbiased, completely independent analysis of the e-book market and the modern consumer, this research will undo common misunderstandings and answer critical questions: What role is Google eBooks going to play in the life of independent bookstores? What can be learned from the earlier blunders of chain bookstores and e-reader manufacturers? And finally: Does the future of books depend on getting this odd couple relationship right?

Listen in as speakers Piero Attanasio, AIE, mEDRA, and Michael Healy, The Book Rights Registry, discuss the Arrow approach and compare the US experience in the same field. This discussion was moderated by Chris Kenneally, Copyright Clearance Center and BeyondTheBook.com.

In this podcast episode author and former publishing executive Cindy Ratzlaff shares case studies, tools, applications and cross platform strategies for turning a Facebook fan page into a buzz generating, sales driving, marketing tool for authors and publishers. She shares details of which apps facilitate live author chat broadcasts right from Facebook, gives examples on best practices for book sales directly from Facebook, shares approved third party applications for creating launch week contests, and gives tips to help authors and publishers create their own free videos to post to their Facebook Wall. She explains the Facebook EdgeRank system and why it’s essential to use media rich content throughout the campaign, as well as offers detailed strategies for ideal posting times to garner the highest fan interactions.

Listen in to hear directly from some of these trail-blazing change-agents as they share their experience of crafting and implementing new publishing models and how they have adjusted their models to keep them vibrant.

Brian O’Leary, Principal, Magellan Media Consulting Partners, moderated this discussion. O’Leary was joined by Jeff Sharp, President, Open Road Media; Lou Aronica, Co-founder, The Story Plant; Laura Rennert, Senior Agent, Andrea Brown Literary Agency; and Richard Nash, Founder, Cursor.

Event participants included Fauzia Burke, Kathleen Matthews Schmidt, and Cindy Ratzlaff. The panel was moderated by Sally Dedecker.

This presentation by Kathleen Matthews Schmidt highlights key points that will serve as a roadmap for navigating Twitter in the digital landscape for the publishing industry.

During this podcast episode, Kelly Gallagher, Bowker’s PubTrack™ Consumer, and Angela Bole, BISG, share new data from the Book Industry Study Group’s on-going research projects: Consumer Attitudes Toward E-Book Reading and Student Attitudes Toward Content in Higher Education. Along the way, they examine, for the first time in a single presentation, both student and general consumer e-book buying behaviors and preferences. The session also provides insight into where the e-book market is heading.

In this high energy session, Chuck Martin, author of The Third Screen: Marketing to Your Customers in a World Gone Mobile, addresses these and other relevant mobile-related issues and provides practical strategies and tactics for publishers on how to best use these codes. He provides insight, including how industry innovators are using mobile and 2D barcodes, along with tips and guidance for the publishing world of 2D, both for today and tomorrow.

This panel of experts, moderated by journalist, professor and digital strategy consultant Charlotte Abbott, share some models that are currently in play, and guiding principles for indie houses positioning themselves for the future.

Today, it’s not enough to develop an app for Apple. It would be like only selling your title on Amazon. Publishers can achieve a diverse hedge in mobile by thinking in terms of series, brands and platforms. Until recently, mobile was largely used as a marketing tool for print publishers. Now, apps are generating real revenue for those publishers that are nimble and understand the market and some of its rules and guidelines.

Mobile technology allows publishers to go beyond an enhanced reading experience and adapt their content to create a true user experience. By thinking in terms of multimedia content, publishers can leverage their assets to take advantage of the capabilities of today’s devices and the strengths of mobile: personalization, customization, social networking tools, and features.

This podcast episode features Chris McKenney and Sanj Kharbanda.

This video features Liesa Abrams, Executive Editor, Simon & Schuster Children’s Publishing with Lisa McMann’s The Unwanteds; Donna Bray, VP & Co-Publisher, Balzer + Bray with Colin Meloy’s Wildwood; Lisa A. Sandell, Executive Editor, Scholastic Press with Matthew Kirby’s Icefall; Jennifer Besser, VP and Publisher, G.P. Putnam’s Sons Books for Young Readers with Maile Meloy’s Apothecary; and Jim Thomas, Editorial Dir., Random House Children’s Books with N.D. Wilson’s The Ashtown Burials #1: The Dragons Tooth.

This session featured Jacob Lewis, Figment.com; Meghan Dietsche Goel, BookPeople; and David Levithan, Executive Editorial Director, Scholastic. The moderator was Kristen McLean, Consultant to the ABC Children’s Group at ABA.

Moderating the panel was Ed Nawotka, Editor in Chief of Publishing Perspectives. Joining Nawotka were Patricia Arancibia, Manager, International Content – Digital Products, Barnes & Noble; Jason Baumann, Coordinator of World Languages and Collection Assessment, The New York Public Library; Peter Brantley, Director of Bookserver, Internet Archive; Angela Carreño, Head of Collection Development at the New York University; Arantza Larrauri, CEO, Libranda; Silvia Matute, Director, General Books Division, Santillana USA Publishing; and Arantxa Mellado, CEO, Ediciona.

This video features Erik Larson whose The Devil in the White City became a #1 New York Times nonfiction bestseller in both hardcover and paper, and remained on the paperback list for three years. It won an Edgar Award for nonfiction crime writing, and was a finalist for a National Book Award. Larson also wrote Isaac’s Storm, which was published in 1999, and his newest book In the Garden of Beasts: Love, Terror, and an American Family in Hitler’s Berlin.