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	<title>Book Yourself Solid</title>
	
	<link>http://www.bookyourselfsolid.com</link>
	<description>Small businesss owners become successful entrepreneurs and small business success stories with small business coaching.</description>
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		<title>All I Need Is Within Me</title>
		<link>http://feedproxy.google.com/~r/bookyourselfsolid/~3/WYndnykAImo/</link>
		<comments>http://www.bookyourselfsolid.com/personal-development-advice/all-i-need-is-within-me/#comments</comments>
		<pubDate>Sat, 26 May 2012 09:00:50 +0000</pubDate>
		<dc:creator>Neelam Meetcha</dc:creator>
				<category><![CDATA[Personal Development Advice]]></category>
		<category><![CDATA[Book Yourself Solid]]></category>
		<category><![CDATA[entrepreneurship]]></category>

		<guid isPermaLink="false">http://www.bookyourselfsolid.co/?p=7337</guid>
		<description><![CDATA[<p style="text-align: center;"> <em>Vibrant greens, bolshie browns and gooey greys,</em></p>
<p align="center"><em>Feel the rush of the wind as I sway from side to side,</em></p>
<p align="center"><em>I’m young; I’m fresh, surrounded by grandeur,</em></p>
<p align="center"><em>I can survive,</em></p>
<p align="center"><em>But is that enough?</em></p>
<p align="center"><span id="more-7909"></span></p>
<p align="center"><em> </em></p>
<p align="center"><em>Deeply grounded &#38; boldly </em>&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"> <em>Vibrant greens, bolshie browns and gooey greys,</em></p>
<p align="center"><em>Feel the rush of the wind as I sway from side to side,</em></p>
<p align="center"><em>I’m young; I’m fresh, surrounded by grandeur,</em></p>
<p align="center"><em>I can survive,</em></p>
<p align="center"><em>But is that enough?</em></p>
<p align="center"><span id="more-7909"></span></p>
<p align="center"><em> </em></p>
<p align="center"><em>Deeply grounded &amp; boldly standing,</em></p>
<p align="center"><em>Competing to survive with him, her and them,</em></p>
<p align="center"><em>I have the affinity to seek the light; I have the strength to survive,</em></p>
<p align="center"><em>But is that enough?</em></p>
<p align="center"><em> </em></p>
<p align="center"><em>Overpowered by the enormity of those around me,</em></p>
<p align="center"><em>Overwhelmed by the majestic’s here there everywhere,</em></p>
<p align="center"><em>I have the passion and drive to be up there amongst the greatest and most powerful,</em></p>
<p align="center"><em>But is that enough?</em></p>
<p align="center"><em> </em></p>
<p align="center"><em>Whoosh, thud, rustling, so loud so loud around me,</em></p>
<p align="center"><em>A storm of debris and chaos,</em></p>
<p align="center"><em>I am here, I am here, I can stand strong, I will stand strong,</em></p>
<p align="center"><em>But is that enough?</em></p>
<p align="center"><em> </em></p>
<p align="center"><em>Calm, quiet, the zone is clear,</em></p>
<p align="center"><em>Light, warmth and moisture encompass me,</em></p>
<p align="center"><em>I will stand amongst the greatest?</em></p>
<p align="center"><em>Working hard, working hard, transforming, I have the strength, I have the support,</em></p>
<p align="center"><em>But is that enough?</em></p>
<p align="center"><em> </em></p>
<p align="center"><em>All I need to survive is within me, from this little seed I have flourished,</em></p>
<p align="center"><em>I am the seed that fought so hard to embed my roots,</em></p>
<p align="center"><em>I am the seed that fought against the elements,</em></p>
<p align="center"><em>So Mother Nature why the opposition?</em></p>
<p align="center"><em>And now you bring down a grand tree and give me the opportunity to spurt,</em></p>
<p align="center"><em>Sun, light &amp; rain shower me with love,</em></p>
<p align="center"><em>But is that enough?</em></p>
<p align="center"><em> </em></p>
<p align="center"><em>That is enough; I have all that I need to survive,</em></p>
<p align="center"><em>I will grow into what I’m destined to be,</em></p>
<p align="center"><em>So I’m taking this opportunity to stand amongst the greatest,</em></p>
<p align="center"><em>Thank you Mother Nature for all that you give,</em></p>
<p align="center"><em>Thank you to <strong>ME</strong> for taking the opportunity to serve all those who need me.</em></p>
<p>&nbsp;</p>
<p align="center"><em>“And yes little seedling that is enough”</em></p>
<p align="center"><em> </em></p>
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		<item>
		<title>Will Someone PLEASE Answer the Phone?</title>
		<link>http://feedproxy.google.com/~r/bookyourselfsolid/~3/6fHkRSY5S-k/</link>
		<comments>http://www.bookyourselfsolid.com/small-business-systems-advice/will-someone-please-answer-the-phone/#comments</comments>
		<pubDate>Sat, 26 May 2012 09:00:45 +0000</pubDate>
		<dc:creator>Sarah Thompson</dc:creator>
				<category><![CDATA[Small Business Systems Advice]]></category>
		<category><![CDATA[Book Yourself Solid]]></category>
		<category><![CDATA[business+success]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[process+improvement]]></category>
		<category><![CDATA[processes]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[Small Business Sales Advice]]></category>

		<guid isPermaLink="false">http://www.bookyourselfsolid.co/?p=7446</guid>
		<description><![CDATA[<p><span style="font-family: Calibri;"><span style="font-size: small;">The best advice I can give anyone who has a small business, really a business of any size, is to PICK UP THE PHONE!  And the next best advice is that if you can’t pick up the telephone, return messages </span></span>&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Calibri;"><span style="font-size: small;">The best advice I can give anyone who has a small business, really a business of any size, is to PICK UP THE PHONE!  And the next best advice is that if you can’t pick up the telephone, return messages the same day you receive them!</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">You would think that this advice would not be needed in today’s world, where phones are literally attached to us at the hip, and that businesses should be easier to reach than ever.  <em>Au contraire</em>; businesses have opted for more complicated phone system setups that seem to have a goal of restricting callers from talking to anyone.  How hard should a prospective client or customer have to work to do business with you?  How many customers are you losing because of your phone setup?</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;"><span id="more-7914"></span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">The sophistication of your phone system should be dictated by the phone traffic that you are receiving.  If you are a solo-preneur, you may only need one phone, a cell phone – and one or two phone numbers.  But what if you are just starting out, and you are going to start your business in your home, but eventually want to rent an office, or eventually want to hire staff or a virtual assistant?  How do you make a decision about what phone numbers to have and use in your marketing (business cards, website, etc.)?  A 1-800 number is a lot cheaper than you may think.  I now have a 1-800 number that costs me less than $100 a year through RingCentral.com (there are other providers that you can use too).  This allowed me to get unstuck about my phone setup concerns and gave me the added bonus of the professional image that a 1-800 number gives any company.  Another convenience is that you can forward the 1-800 number to any phone, including your cell phone.<br />
</span></span></p>
<h2><span style="font-size: large;"><strong><span style="font-family: Calibri;">Test, Test, Test</span></strong></span></h2>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Think about how your prospective and existing clients are going to move through this system.  The best way to do that is to test the system.  And the best way to test it is to put yourself in their shoes.  Take the scenario of a prospect that wants to buy something from you TODAY, but has a quick question about the product or service and will not feel comfortable buying before the question is answered by a real live, breathing, speaking person.  They don’t have any knowledge of your organization structure and they don’t know a single name of a person in your organization.  </span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Call your own company and try to get the answer on the first attempt.  If every person in your company knows your voice, have a friend or a spouse call while you are listening on speaker phone.</span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Test this at least once a week for four weeks, and then test it at least once every three months.  Keep track of the results, measure on a pass/fail basis (pass is you got the answer to your question on the first attempt from a live person, fail is you did not get the answer on the first attempt from a live person)  and call more often if you get repeated failures.  </span></span></p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Use the following questions to note the record of your results:</span></span></p>
<ol>
<li><span style="font-family: Calibri;">Did you talk to a real person?</span></li>
<li><span style="font-family: Calibri;"> Did you end up in voice mail?</span></li>
<li><span style="font-family: Calibri;">How many times were you transferred? </span></li>
<li><span style="font-family: Calibri;">Do you end up in a general voice mail box that is not set up or a voice mail that is full?</span></li>
<li><span style="font-family: Calibri;">Can you get to the right person that can answer your question?</span></li>
<li><span style="font-family: Calibri;">Could they answer your question?  </span></li>
</ol>
<p><span style="font-size: small;"><span style="font-family: Calibri;">If your company scores 100%, you are a rock star. But, don’t forget to test it again in 3 months. Phone systems break, new staff comes in, things happen.  One company I worked at had a problem with the on-hold music. When people were calling in, they were hearing a screeching sound worse than fingers on a chalkboard.  Once we were aware of the issue, it took less than ten minutes to fix it. However, for all we knew, it could have been annoying our customers for months.  </span></span></p>
<h2><span style="font-family: Calibri; font-size: large;"><strong>Standing Out From the Pack</strong></span></h2>
<p><span style="font-size: small;"><span style="font-family: Calibri;">Consumers and businesses have multiple choices for most products and services.  Most service providers say that the way they are going to stand out from everyone else is by providing excellent customer service, by exceeding customer expectations (I don’t know how many times I have heard that one).  The recent focus in customer communications has been to have a website where customers can do everything they need to do online without talking to a person.  What better way to stand out, maybe even to shock your prospective and current customers, than to answer the phone?  </span></span></p>
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		<item>
		<title>Accomplishing Big Hairy Audacious Goals</title>
		<link>http://feedproxy.google.com/~r/bookyourselfsolid/~3/dGF-7vO9YuU/</link>
		<comments>http://www.bookyourselfsolid.com/personal-development-advice/accomplishing-big-hairy-audacious-goals/#comments</comments>
		<pubDate>Sat, 26 May 2012 09:00:25 +0000</pubDate>
		<dc:creator>Chantal Debrosse</dc:creator>
				<category><![CDATA[Personal Development Advice]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[getting things done]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[setting goals]]></category>
		<category><![CDATA[thinking big]]></category>

		<guid isPermaLink="false">http://www.bookyourselfsolid.co/?p=7310</guid>
		<description><![CDATA[<p>How often have you had a goal that was so big that you had no idea how you were going to achieve it and avoided attempting it? Maybe you actually started it, but wound up quitting because it was very &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>How often have you had a goal that was so big that you had no idea how you were going to achieve it and avoided attempting it? Maybe you actually started it, but wound up quitting because it was very difficult. You may have soothed your conscience by saying to yourself that it simply was not meant to be.</p>
<p>I want you to take a moment to ask yourself whether you really wanted that goal or whether it was something that was expected of you or was it the “in” thing to do? If the desire is truly coming from you, your goal should be so big that you don’t know all the details of how you’re going to get there.</p>
<p><span id="more-7907"></span></p>
<p>So, what’s the biggest outcome you can think of for your life? Ask yourself, “Can I do it?” If your answer is “I really want to do this but I just can’t imagine how to do it”, it’s probably the right goal for you. Don’t give yourself enough time to over-think it, write this goal down now! If your goal is to be the next top model of the world, ask yourself what you think being a top model will do for you. It is not the destination that holds the key to what your true goal is. The goal you seek is the person you believe you will become when you reach that goal. You may not be the next top model, but you may be the most well known photographer or the best hairstylist. Every field has its stars and you can be at the top of your field.</p>
<p>With this deeper understanding in mind, I ask you once more, what’s the biggest outcome you can think of accomplishing in your life?</p>
<p>Once you have identified that big hairy audacious goal, you can do one or more of the following to keep your mind working on your goal:</p>
<ul>
<li>Get replicas or models that represent your goal;</li>
<li>Get images from online or from magazines and newspapers and glue them on a poster board to create a reminder such as a vision board;</li>
<li>Write your goal on a card and keep it with you at all times and read it in the morning and at night.</li>
</ul>
<p>If you are really struggling with picking a goal, I have a suggestion for you. Write the word DARE in big, bold letters on a card and on a small piece of paper. Keep the card with you and stick the paper where you will see it daily. Patiently wait while expecting your goal to surface. When it does surface, write it down immediately.</p>
<p>Setting goals is a good thing. Setting goals that make us feel we are vulnerable and exposing our biggest dream to the world is better. Achieving goals that make us grow is priceless because it holds the key to opening the gate that sets you on the path to being authentically and completely you. And then, dare to do one thing toward implementing your goal today.</p>
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		<item>
		<title>One Key Question To Ask Clients To Get You Booked Solid</title>
		<link>http://feedproxy.google.com/~r/bookyourselfsolid/~3/vQtX4HNomqo/</link>
		<comments>http://www.bookyourselfsolid.com/small-business-marketing-advice/1-key-question-to-ask-clients-will-get-you-booked-solid/#comments</comments>
		<pubDate>Sat, 26 May 2012 09:00:11 +0000</pubDate>
		<dc:creator>Hope Ballard-Bockus</dc:creator>
				<category><![CDATA[Small Business Marketing Advice]]></category>
		<category><![CDATA[Book Yourself Solid]]></category>
		<category><![CDATA[business+success]]></category>
		<category><![CDATA[customer+loyalty]]></category>
		<category><![CDATA[entrepreneurship]]></category>

		<guid isPermaLink="false">http://www.bookyourselfsolid.co/?p=7439</guid>
		<description><![CDATA[<p><strong><span style="font-family: Calibri; font-size: small;">One key question to ask your clients will help get you booked solid.</span></strong></p>
<p><span style="font-family: Calibri; font-size: small;">Blueberries in pancakes. Do you remember when you learned how to fold blueberries into the pancake batter vs. just stirring them in? If you didn’t, that is </span>&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><strong><span style="font-family: Calibri; font-size: small;">One key question to ask your clients will help get you booked solid.</span></strong></p>
<p><span style="font-family: Calibri; font-size: small;">Blueberries in pancakes. Do you remember when you learned how to fold blueberries into the pancake batter vs. just stirring them in? If you didn’t, that is okay. I just want to connect you with the idea that a key ingredient can put the <strong><em>BAM</em></strong> into your food just like great communication can make your business smoother and certainly more delicious to future prospects. Please don’t assume I know anything about cooking, as this is quite a stretch. However, I do love to share with you great tips for building a booked solid business.</span></p>
<p><span style="font-family: Calibri; font-size: small;"><span id="more-7913"></span></span></p>
<p><strong><span style="font-family: Calibri; font-size: small;">Always assume you don’t know and go from there.</span></strong></p>
<p><span style="font-family: Calibri; font-size: small;">In business, I have found we are building a relationship with clients over time. Your communication style may even vary from one person to the next. There is one key variable that has the highest serve potential. That variable is this: assume you do not know and just listen.  Simply stated, it is a key ingredient to huge, mad success. It is natural to want to serve others; it can be a bit more difficult to fold in the communication of your love-to-serve philosophy. </span></p>
<p><span style="font-family: Calibri; font-size: small;">I find you never know what others are thinking nor do you know what their perspective is on a given day or situation. Let’s face it, even when you think you know a client, you must always assume variables within their lives change on a day-to-day basis. With this in mind, you can always check with current clients on a regular basis merely to listen to what their current needs are. </span></p>
<p><strong><span style="font-family: Calibri; font-size: small;">Here is ONE key question I find myself asking clients and you may adopt it if you wish:</span></strong></p>
<p><span style="font-family: Calibri; font-size: small;">“What strategy can we use today to get you the best outcome?” Or sometimes I simply say, “How may I serve you best at this point?” This simple communication at the beginning of each session together gives me key information and nothing will be assumed based on past sessions.  This style of communication creates honesty about where you stand in your belief to serve others.  It also sets the stage for you to take time to listen. </span></p>
<p><span style="font-family: Calibri; font-size: small;">Once you are aware of your client’s perspective for that moment in their lives, you will be able to make an intelligent decision on how to help them with what they need from their perspective at that specific time in your client&#8217;s life. </span></p>
<p><span style="font-family: Calibri; font-size: small;"> </span></p>
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		<item>
		<title>[INCLUDES 2 FREE TEMPLATES] To Help You Automate Your Business (Michael Port’s Online Sales Cycle Process Plus Webinar Set Up, Promo, and Delivery Process)</title>
		<link>http://feedproxy.google.com/~r/bookyourselfsolid/~3/d8op8l9-KOM/</link>
		<comments>http://www.bookyourselfsolid.com/small-business-leadership-advice/2-free-process-maps-to-help-you-automate-your-business/#comments</comments>
		<pubDate>Wed, 23 May 2012 16:04:20 +0000</pubDate>
		<dc:creator>Michael Port</dc:creator>
				<category><![CDATA[Small Business Leadership Advice]]></category>
		<category><![CDATA[Small Business Systems Advice]]></category>
		<category><![CDATA[business templates]]></category>
		<category><![CDATA[business worksheets]]></category>
		<category><![CDATA[customer+service+ideas]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[getting things done]]></category>
		<category><![CDATA[marketing templates]]></category>
		<category><![CDATA[online process]]></category>
		<category><![CDATA[online sales]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[process+improvement]]></category>
		<category><![CDATA[processes]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[sales templates]]></category>
		<category><![CDATA[Small Business Sales Advice]]></category>
		<category><![CDATA[Systems]]></category>

		<guid isPermaLink="false">http://www.bookyourselfsolid.com/?p=8069</guid>
		<description><![CDATA[<p>If you have a business and you’re working for a lunatic, read this post.</p>
<p>NOTE<em>: At the end of this post, <strong>I’ve included a template mind map of my actual sales process so that you can use it as </strong></em>&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>If you have a business and you’re working for a lunatic, read this post.</p>
<p>NOTE<em>: At the end of this post, <strong>I’ve included a template mind map of my actual sales process so that you can use it as a model.</strong> Of course, I’ve adjusted it slightly to protect some of my proprietary processes but the core of it is there and it will rock your world. <strong>I&#8217;ve also included a mind map and comprehensive worksheets for setting up, promoting, and delivering a webinar.</strong><br />
</em></p>
<p>OK, let&#8217;s get down to business.</p>
<p>Did you read the title of this post and think, <em>Finally, this is the info I&#8217;ve been waiting for, the part where I learn how my business can run itself. </em>I hate to disappoint you, but that’s simply not possible. You can leverage more and work less, but there is no such thing as a business that runs itself.</p>
<p>Sure, it’s an expression people use; and yes, it is possible to have highly automated systems taking care of many aspects of your business. Even though you can automate many aspects of your business, you will always need people. People need to be involved in creating the systems—and it starts with you—and it works out well if you stay sane.</p>
<p>Lunacy in business is usually the first sign of a system-less operation. Systems are what enable you to work <em>on </em>your business while you’re working <em>in </em>your business and <em>on yourself. </em>Systems are <em>how </em>you reduce waste in your business so that it can grow.</p>
<p>Read on and get your free templates&#8230;</p>
<p><span id="more-8069"></span></p>
<h3>A Misplaced Phone Number Costs You $18,200 Per Year</h3>
<p>How much time do you waste? How do you even know? Maybe you are the most efficient person on the planet and never waste one minute. In that case, you can skip this post and read another.</p>
<p>For all the rest of us, let’s start with a simple calculation. How much time do you spend looking for a phone number you put somewhere&#8230;where is it when you need it? It hasn’t quite made it into your address book yet. The business card is just here, or there, underneath this paper-weight, or that one. (And when I say, “paper-weight,” I mean the piles of crap on your desk.)</p>
<p>And how about passwords that are so secret even you don’t know what they are, except that it’s your password and you need it to get into a web site and you can’t remember the clever spot where you hid it.</p>
<p>Then there’s the I-just-know-it’s-here-somewhere moments when you are looking for that old proposal, because it’s so juicily similar to the one you have to write today and it would save you so much time if you could just put your hands on it. If only . . . but you can’t.</p>
<p>Big deal, you might be thinking. I don’t spend <em>that </em>much time looking for things like that.</p>
<p>No? If you spend just one hour a week looking for hard-to-find information, at your going rate of $350 an hour, you’re losing $18,200 a year. Holy cow! (If you’re thinking, <em>Gee, I don’t make that much an your, so I guess it doesn’t matter if I waste time, </em>then you are in even deeper trouble because you will have a lot of difficulty making the leap to a higher hourly rate if you can’t get more efficient.)</p>
<p>And that’s not all. Not only are you wasting time; you may be missing opportunities. Some people assume that if they take the time to create and maintain systems, then they are wasting precious time they might better spend finding new business opportunities.</p>
<p>Not so. Opportunistic thinking is not the opposite of systems thinking, it’s the same thing. If you have the right systems in place, you’ll be free to be opportunistic. So, not only could you be losing $18, 200 a year without systems (at a very minimum); you could be missing opportunities for additional revenue sources.</p>
<h3>The Definition of a System</h3>
<p>The term <em>system </em>can be ambiguous. It’s used in different forms and contexts. Fundamentally, a system is an organized or established procedure or a manner of classifying, symbolizing or schematizing.</p>
<p>I also see it as simply a solution that uses the least amount of effort to accomplish the best possible result.</p>
<p>You can also think about it as “how you do the work of your business”: how you plan, how you work with your clients, how you follow up with new prospective clients.</p>
<p>It’s the specific steps that support what you’re doing. It’s what you’re doing minute by minute, hour by hour, day by day, month by month, year by year in your business.</p>
<p>Interestingly enough, you have already created many systems in your business, either intentionally or just by the act of working in your business. The only thing is—the systems you have set up may not be the most productive or effective. They may not allow you to grow and may only exist in your head, which means you are the only one who can execute the system.</p>
<h3>Think Systematically</h3>
<p>You need to learn how to think in systems:</p>
<ul>
<li>How do I want the phone answered?</li>
<li>How do I want customers to be treated when they walk in the door?</li>
<li>How do I want customer invoices handled?</li>
<li>How do I want changes made to the web site?</li>
<li>What fonts do I want used on all external administrative and marketing documents?</li>
<li>How am I going to manage all the usernames and passwords for all the online accounts?</li>
</ul>
<p>It’s a way of thinking: <em>Here’s what we’re going to do. Now, how are we going to do it every time we do it?</em></p>
<p>When you start a one-person product or service-based business, you need to create awareness of what you’re selling in order to get clients. Seventy-five percent of your time is likely spent on marketing. The other 25 percent of your time is spent on working in your business—serving your clients or customers and dealing with the administrative details that accompany that work.</p>
<p>The reason that most people don’t start thinking about systems or processes in the early stages is because they can get away with not thinking about it or doing anything about it.</p>
<p>It’s natural that we place our attention on what is most pressing, most urgent. And when you don’t have enough clients to pay the bills, then, of course, your most pressing issue is getting clients.</p>
<h3>Your Profits Are In Your Systems</h3>
<p>However, I’m suggesting that your profits are in your systems –not in your marketing. Is that blasphemy coming from a marketer? Not at all. Creating apparent, documented systems is essential for you to:</p>
<ul>
<li>Stay competitive</li>
<li>Improve productivity</li>
<li>Cut costs</li>
<li>Improve customer service</li>
<li>Improve quality</li>
<li>Reduce time to market</li>
<li>Reduce inventories</li>
<li>Better manage cash flow</li>
<li>Plan and allocate resources</li>
<li>Respond to customers changing needs</li>
</ul>
<p>Systems can help you build something bigger that you still run but don’t have to work so hard in any more. At a minimum, systems will help you stop doing the stuff you don’t like and get back just to serving clients, doing the work you love.</p>
<h3>The Best Time To Build Systems In Your Business</h3>
<p>When is the best time to build a system?</p>
<p>Now—of course. Just because you are a small business owner does not mean your business is too young for systems. The earlier you put your systems in place the better.</p>
<p>In fact, one problem faced by many small-business owners is that they have created systems (of a sort) for their activities, but the systems are executed by the small business owner and known only to her.</p>
<p>That’s not a system that will help you grow or even sustain your business. You can’t take your eyes off the business for a moment if you’re the only one who knows what’s going on.</p>
<h3>How to Create Systems for Your Business</h3>
<p>Simple.</p>
<ul>
<li>Document what you’re currently doing in your business.</li>
<li>When you have your standard procedures documented, set a desired outcome for each business procedure.</li>
<li>Improve on those processes.</li>
</ul>
<p>Not so complicated, is it? Let’s keep moving. We’ve got the momentum.</p>
<p>Start by focusing on what’s happening in your business. What’s happening on a daily, weekly, monthly, yearly basis?</p>
<ul>
<li>Are you writing copy?</li>
<li>Are you following up with clients?</li>
<li>Are you going to events?</li>
<li>Are you networking?</li>
<li>Are you answering e-mail?</li>
<li>Are you answering sales calls?</li>
<li>Are you processing new clients?</li>
<li>Are you fulfilling products?</li>
<li>Are you sending invoices?</li>
<li>Are you collecting payments from declined credit cards?</li>
<li>Are you creating holiday greeting cards?  <em>What </em>are you doing? And, most importantly, <em>how </em>are you doing all of this?</li>
</ul>
<p>Keep a small pad of paper and a pen on your desk or with you every moment for a week. Record everything (and I mean everything) you do during the day and how long it took.</p>
<ul>
<li>Looked at my calendar.</li>
<li>Looked for someone’s phone number (how?— piece of paper, address book, online yellow pages).</li>
<li>Made a call (how long?)</li>
<li>Wrote a letter.</li>
<li>Reviewed financials.</li>
<li>Looked at pet tricks on YouTube.com.</li>
<li>Cleaned bike wheels.</li>
<li>Discussed operating issues with assistant.</li>
<li>And so on.</li>
</ul>
<p>Once you have this record, divide the information up into the different categories of your business and create standardized worksheets of how things get done:</p>
<ol>
<li>Financial systems</li>
<li>Administrative systems</li>
<li>Communication systems</li>
<li>Sales systems</li>
<li>Marketing systems</li>
<li>Client support systems</li>
</ol>
<p>Inherent in the word <em>standard </em>(as in standard process) should be a level of <em>quality. Your </em>standard process map should represent the current best workflow. Then improve it by working toward the ideal to which you’ve been striving but have perhaps not quite achieved—yet.</p>
<p>In this way, quality is built into the standard, and you have already begun the cycle of improvement. You will be constantly striving to improve your standard processes, to raise the bar and to improve quality. There is no “end.”</p>
<h3>MIND MAP &amp; CHECKLIST TEMPLATES: My Personal Online Automated Sales Process Plus Webinar Set Up, Promotion, and Delivery System Worksheets.</h3>
<p>To get you started, here are two major process templates that you can use for improving your systems.</p>
<p style="padding-left: 30px;">The first is a mind map along with comprehensive worksheets for setting up, promoting, and delivering a webinar.</p>
<p><a title="Michael Port's personal process for setting up, promoting and delivering a webinar" href="https://s3.amazonaws.com/BIB/2-Mark/promo_call/Promo+Call+Home+Document.pdf" target="_blank">CLICK HERE TO DOWNLOAD TEMPLATE WORKSHEETS FOR MY PERSONAL WEBINAR PROCESS</a></p>
<p style="padding-left: 30px;">The second is a major mind map of my sales funnel in <a href="https://crm.infusionsoft.com/app/form/michael-port-webform2 " target="_blank">Infusionsoft</a> (affiliate link that includes bonuses and discounts), my online shopping cart, CRM, and intelligent email system. What you’ll see in this mind map is not a simple process; it may be something that you grow into. If it&#8217;s more sophisticated than you need right now, use it as a framework to start your own sales cycle process.</p>
<p><a title="Michael Port's sales cycle process " href="https://s3.amazonaws.com/BIB/2-Mark/Marketing_SalesFunnel_Process/Marketing+Sales+Funnel+Process+Home+Document.pdf" target="_blank">CLICK HERE TO DOWNLOAD TEMPLATE WORKSHEETS FOR MY PERSONAL SALES CYCLE</a></p>
<p><span style="background-color: #ffff00;"><span style="background-color: #ffff99;">I&#8217;ll be teaching a systems based approach to business growth by walking you step-by-step through my sales cycle, included in the link above, on Wednesday, May 30, 2012. <a href="http://www.thealliancewithmichael.com/masterclass.html" target="_blank"><span style="background-color: #ffff99;">You can sign up for this free masterclass here.</span></a> (It says that I&#8217;ll be teaching projects on the 30th but I switched it to systems.)  If you are reading this post after the class has taken place, you can watch the recorded webinar <a href="http://www.bookyourselfsolid.com/elearning/course/category.php?id=40" target="_blank"><span style="background-color: #ffff99;">here</span></a> by setting up a free account in my online learning system.</span><br />
</span></p>
<p>* These process maps, checklists, and worksheets are included in Michael Port&#8217;s Business in a Box which all members of <a title="Michael Port's mentoring program for small business owners. " href="http://www.thealliancewithmichael.com" target="_blank">The Alliance with Michael Mentoring Program</a> receive.</p>
<p>In conclusion: remember that these systems are not just for you—they’re also for your clients. Well-defined processes helps you make and fulfill your obligations to customers.</p>
<p>Enjoy! And thanks for your attention during this long post. I hope it was helpful.</p>
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		<title>Get Comfortable with the Uncomfortable</title>
		<link>http://feedproxy.google.com/~r/bookyourselfsolid/~3/HPLScGUJ0N0/</link>
		<comments>http://www.bookyourselfsolid.com/personal-development-advice/get-comfortable-with-the-uncomfortable/#comments</comments>
		<pubDate>Sat, 05 May 2012 05:00:39 +0000</pubDate>
		<dc:creator>Tracy Burrows</dc:creator>
				<category><![CDATA[Personal Development Advice]]></category>
		<category><![CDATA[Book Yourself Solid]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[Small Business Leadership Advice]]></category>

		<guid isPermaLink="false">http://www.bookyourselfsolid.co/?p=7247</guid>
		<description><![CDATA[<p>A business is a dynamic, living and breathing entity. There is no life without growth and no growth without change. To the extent we ignore this truth is to the extent we deny our business the very sustenance it needs &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>A business is a dynamic, living and breathing entity. There is no life without growth and no growth without change. To the extent we ignore this truth is to the extent we deny our business the very sustenance it needs to evolve and mature.</p>
<p>The richest and most fertile soil for growth is the encounter between what we know how to do and what we don’t know how to do.</p>
<p>If we look at this statement through the lens of learning itself we will see that what he is really describing is the intersection between conscious competency (knowing what we know) and conscious incompetency (knowing what we don’t know).</p>
<p>Herein lies the conflict.</p>
<p><span id="more-7900"></span></p>
<p>The bulk of learning occurs between these two stages and it’s also the most uncomfortable and the most unsettling.  As these two stages collide there is a natural tendency to attempt to gain control and thereby avoid the awkwardness of not knowing.</p>
<p>When we are faced with our incompetence it can be embarrassing—no one likes to look like a buffoon.</p>
<p>I remember the first time my business mentor and coach, Michael Port, asked me to recite the overview of the entire Book Yourself Solid system in front of a group of my peers.  My heart started to race, my armpits started to sweat and everything went blank. I don’t think I could even recite my name let alone the marketing system. I wanted to run for the hills. I knew the material, but I had zero experience presenting it in front of a group.</p>
<p>There’s the intersection. I could have said, “I’m going to pass” or I could choose to accept the invitation to grow and practice despite my clumsiness. I accepted. It wasn’t perfect, but I grew—all because I said yes and I was willing to cross the threshold of not knowing.</p>
<p>The temptation to retreat from the discomfort or somehow delay the clumsy and awkward stage of learning in order to gain control will always be there. However, to lessen the discomfort and seek control will only delay or sabotage learning and growth itself.</p>
<p>The challenge then is to recognize the process of learning for what it is and embrace it! Embrace the sweaty armpits and the rapid heart rate. You will get through it.</p>
<p>When you move from resistance to acceptance you are able to bridle a sizeable momentum that will carry you forward. The by-product is growth. The reward is triumph!</p>
<p>To what extent are you resisting change for the sake of comfort?</p>
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		<title>Why You Should Watch More Reality TV</title>
		<link>http://feedproxy.google.com/~r/bookyourselfsolid/~3/DWYsgV42zZg/</link>
		<comments>http://www.bookyourselfsolid.com/small-business-marketing-advice/why-you-should-watch-more-reality-tv/#comments</comments>
		<pubDate>Sat, 05 May 2012 05:00:32 +0000</pubDate>
		<dc:creator>Sarah Thompson</dc:creator>
				<category><![CDATA[Small Business Marketing Advice]]></category>
		<category><![CDATA[Book Yourself Solid]]></category>
		<category><![CDATA[business+success]]></category>
		<category><![CDATA[small+business+marketing]]></category>
		<category><![CDATA[starting a business]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://www.bookyourselfsolid.co/?p=7289</guid>
		<description><![CDATA[<p>While having lunch at a conference, one of my colleagues said, “I don’t understand, what kind of idiots watch reality TV?”  My heart beat faster as I debated whether to speak up, but I threw caution to the wind, and &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>While having lunch at a conference, one of my colleagues said, “I don’t understand, what kind of idiots watch reality TV?”  My heart beat faster as I debated whether to speak up, but I threw caution to the wind, and said “In fact, I watch a lot of reality TV.”  Of course, he was apologetic, and I explained my personal reasons for watching reality TV.</p>
<p>I watch reality TV because it is a way for my brain to turn off from the strategic and financial issues that I handle every day. If I had more time, I might have convinced him that it would be a good idea to watch more reality TV.  Instead, I will try to convince you. </p>
<p><span id="more-7903"></span></p>
<p>There are some people that are never going to connect with the idea of watching reality TV – my uncle Frank is one of those people.  He has not owned a TV for 40 years. For everyone else…keep reading.</p>
<h3>Grow Your Business</h3>
<p>I know it sounds crazy that watching TV can help you grow your business.  Shouldn&#8217;t you be out there going to networking events, calling prospects on the phone, sending out e-mail marketing, writing a new blog post?</p>
<p>Yes, but not until you have chosen a <strong>target market</strong>.  Your marketing efforts will be much more successful if you know who you are marketing to.  If your target market is neurosurgeons in New York, your message may be much different than if your target market is Zumba instructors in California.  Not to mention the networking events you attend, prospects that you call, e-mails that you send, and blog posts that you write will be different.  Defining a target market is one of the best ways to get more clients.</p>
<p>Reality TV can help you define your interests.  You might think you want to become a boat captain because you like taking your canoe out on the lake, but after watching the Deadliest Catch and watching the captains risk their lives and the lives of their crew every day, you might think otherwise.  Or you might want to start a bakery because you love to bake, or a restaurant because you love to cook – Hell’s Kitchen, Restaurant Nightmares, Bar Rescue, Cake Boss, DC Cupcake, Cupcake Wars can give you inspiration (if you aren&#8217;t feeling inspired – maybe that is a sign that this is not your destiny).  Defining your interests can either determine what you want to do or who you might want to help.  I love watching the aforementioned shows, and I&#8217;ve already owned a restaurant, so I chose to target new restaurants for my marketing. There are so many interest specific shows such as American Chopper, Project Runway, Pawn Stars, NY Ink, and Top Shot, that you are sure to be able to find one that can help you define what you love so that you can do work that interests and inspires you.</p>
<h3>It Helps Keep You Young</h3>
<p>Sitting around watching TV is not going to extend your life or reduce wrinkles.  But it will help you feel younger if you can relate to the kids in your life. You might just be able to decode what they are saying.</p>
<p>Do you know what “obvi,” “GTL,” or “a blowout” is?  “Obvi” is an abbreviation for obvious that is used frequently by Snooki on the Jersey Shore, “GTL” stands for Gym, Tanning, Laundry, and “a blowout” is when a guy blow dries his hair to stand up straight like Pauly D on Jersey Shore. And yes, Jersey Shore is a ridiculous show, but it is so stupid it’s funny.  What better way is there to keep you feeling young than with the medicine of laughter?</p>
<h3>Feel Better About Your Life and Have Hope</h3>
<p>Let’s face it, sometimes when others are in a worse situation than you are, it makes you feel better.  If you got fired from your job and are struggling to pay the bills, you might be down in the dumps, but at least you aren&#8217;t living in one.  That is what shows like Hoarders and Intervention are good for. I always watch Hoarders when I need to clean the house. I might be feeling down about being a less than stellar housekeeper, or about my mom’s latest joke “if Sarah could clean her house with a spreadsheet, her place would be immaculate”, but nothing motivates me more than thinking I might end up like that if I don’t get off my butt and clean.</p>
<p>Do we feel bad for people that are suffering from these afflictions?  Of course we do. Sometimes it is even with a sense of awe that I watch the hell that people put themselves through, like how can that mom of 3 lose her kids and smoke crack every day?</p>
<p>But these shows also offer hope, there is recovery from the mental issues that plague a hoarder, there is recovery from addiction.</p>
<p>And after all doesn&#8217;t this make us feel better?  All you have to do is get more clients for this business, this mountain of a challenge diminishes when compared to what some people are facing.  For whatever you are currently facing, you can persevere because you know that there is hope.</p>
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		<title>5 Refreshing Marketing Basics for Blooming Prosperity</title>
		<link>http://feedproxy.google.com/~r/bookyourselfsolid/~3/Avc_P-qz3U0/</link>
		<comments>http://www.bookyourselfsolid.com/small-business-marketing-advice/5-refreshing-marketing-basics-for-blooming-prosperity/#comments</comments>
		<pubDate>Sat, 05 May 2012 05:00:26 +0000</pubDate>
		<dc:creator>Chantal Debrosse</dc:creator>
				<category><![CDATA[Small Business Marketing Advice]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Small Business Systems Advice]]></category>

		<guid isPermaLink="false">http://www.bookyourselfsolid.co/?p=7301</guid>
		<description><![CDATA[<p>Whether you just started your business or have been in business for quite some time, it is important to get back to the basics of marketing on a regular basis. Whether they are overlooked from not knowing or just not &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Whether you just started your business or have been in business for quite some time, it is important to get back to the basics of marketing on a regular basis. Whether they are overlooked from not knowing or just not thinking about them, it is wise to keep your business foundation top of mind so that your business will be top of mind to your clients.</p>
<p><span id="more-7905"></span></p>
<p>To start out in a simple manner, make sure you know the following:</p>
<p>Determine exactly:</p>
<ol>
<li>Your target market</li>
<li>Your product or service</li>
<li>Your marketing plan</li>
<li>Your financial goal</li>
<li>Your action plan</li>
</ol>
<p>To determine your<strong> target market</strong>, it is best to go back to the questions that help you to identify it. Ask yourself the following: Who do you intend to serve? Has your market changed? Is there something new that they need? Looking at your target market with a fresh pair of eyes allows you to know what is going on with them in the present moment.</p>
<p>Next, look at your <strong>products and services</strong>. What do you intend to give in return for the money you desire? Do you have a unique ability that people are looking for? Have you added to your skills set? Can you broaden what you offer to your target market? These questions help you to look at what your target market needs and they help you to look at yourself to see what else you can offer.</p>
<p>Then, create a new <strong>marketing plan</strong>. While you are creating your marketing plan, ask yourself these questions: What will you say to get people to notice you? How will you get the word out? Is there a new way you can get out in front of the public eye and remain top of mind? Who do you need to keep in touch with? What new people do you need to meet? You may need to network in new places or new ways. You may also partner with someone who can help you move outside of your comfort zone.</p>
<p>Now that you’ve determined your target market’s needs, you’ve looked at your products and services and you’ve created a marketing plan, it’s time to revisit your <strong>financial goal.</strong> How much money do you desire to make? Are you spending your time doing things that don’t generate income? Is it more efficient to hire a reliable professional?</p>
<p>Finally, create your <strong>action plan</strong>. What actions will you take to accomplish your goals? What steps do you need to take? What is the date for each step? Setting a date for each task keeps you on track for making your goals happen instead of merely hoping you will remember to get around to them to make them happen.</p>
<p>By asking yourself these questions, you will remain in the driver seat for meeting your business goals and objectives. As in nature, your business cannot be permitted to become stagnant or it will wither and become compost. By staying grounded in the present, you will stay connected to your business and your business will thrive and stay fresh while providing successful blooms of prosperity for years to come.</p>
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		<title>Marketing for the Busy Working Professional</title>
		<link>http://feedproxy.google.com/~r/bookyourselfsolid/~3/V1cYxc-XqDs/</link>
		<comments>http://www.bookyourselfsolid.com/small-business-marketing-advice/marketing-for-the-busy-working-professional/#comments</comments>
		<pubDate>Sat, 05 May 2012 05:00:25 +0000</pubDate>
		<dc:creator>Andrei Jablokow</dc:creator>
				<category><![CDATA[Small Business Marketing Advice]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://www.bookyourselfsolid.co/?p=7186</guid>
		<description><![CDATA[<p><strong></strong>A couple of principles that I follow might help the thinking process of a professional who serves their clients all day, spends time with family, and still has to market themselves.</p>
<p>First, embrace the concept of “Pareto’s Law.” This Italian &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><strong></strong>A couple of principles that I follow might help the thinking process of a professional who serves their clients all day, spends time with family, and still has to market themselves.</p>
<p>First, embrace the concept of “Pareto’s Law.” This Italian economist discovered the “80-20 Rule”: that is, 80 percent of your results come from 20% of what you do. </p>
<p><span id="more-7898"></span></p>
<p>In sports, 20 percent of the athletes produce 80 percent of the results on the field or court (yards, points, goals, etc.). In business, 20 percent of your clients will provide you with 80 percent of your revenue. In sales and marketing, 20 percent of your efforts will get you that 80 percent of customers.  That other 80 percent, of course, gets you ever closer to that elusive moment when your produce “100 percent effort.” That could mean your best sale, program, or business condition.</p>
<p>I always recommend that professionals attend to this 20 percent early in the sales and marketing of their professional business. It can be summarized in a simple question: if, for some reason, you could only do sales and marketing 90 minutes a week (three sessions of 30 minutes), what would you do? Allocating this limited time is the key to successful marketing for a busy working professional.</p>
<p>Would you spend a lot of time on social media? Study search engine optimization? Attend business card exchanges? Well, then, what?</p>
<p>As a professional speaker and coach, I answered this question with a strategy for the appropriate application of the Book Yourself Solid Seven Core Self-Promotion Strategies. But, only after I had built a solid foundation and knew how to build trust and credibility within my target market. I could easily hold “80 percent” on that schedule.</p>
<p>So, what are your goals? As an independent professional, what would you do in those 90 minutes? I might alternate, keeping in touch, writing, meeting new people, or asking for referrals through those 30 minute sessions. What about this or that or this: yes, they are important…but I only have a few minutes!</p>
<p>So, the busy working professional has to take the long-term goal and run it into the the 90 minute question first. Whatever answer arises…is the beginning point of the solution to the quandary of being a full-time person and a full-time professional.</p>
<p>Let me know what you think in the comments below.</p>
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		<item>
		<title>Someone please tell me, WHAT IS OVERWHELM?</title>
		<link>http://feedproxy.google.com/~r/bookyourselfsolid/~3/Fs_J0tPZ3VA/</link>
		<comments>http://www.bookyourselfsolid.com/personal-development-advice/some-one-tell-me-please-what-is-overwhelm/#comments</comments>
		<pubDate>Sat, 05 May 2012 05:00:19 +0000</pubDate>
		<dc:creator>Neelam Meetcha</dc:creator>
				<category><![CDATA[Personal Development Advice]]></category>
		<category><![CDATA[Small Business Marketing Advice]]></category>
		<category><![CDATA[Small Business Project Advice]]></category>
		<category><![CDATA[business+success]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[creativity]]></category>

		<guid isPermaLink="false">http://www.bookyourselfsolid.co/?p=7395</guid>
		<description><![CDATA[<p style="text-align: center;" align="center">         Too many things to do, too many projects unfinished,</p>
<p style="text-align: center;" align="center">             The sink is full of dishes; the kitchen is a mess,</p>
<p style="text-align: center;" align="center">Emails keep buzzing; the phone won’t take a rest,</p>
<p style="text-align: center;" align="center">The kids won’t behave and &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;" align="center">         Too many things to do, too many projects unfinished,</p>
<p style="text-align: center;" align="center">             The sink is full of dishes; the kitchen is a mess,</p>
<p style="text-align: center;" align="center">Emails keep buzzing; the phone won’t take a rest,</p>
<p style="text-align: center;" align="center">The kids won’t behave and hubby is having a moody day</p>
<p><span id="more-7911"></span></p>
<p style="text-align: center;" align="center">Sitting at my desk but feel the need to sway!</p>
<p style="text-align: center;" align="center">My desk is overloaded with nothing I need,</p>
<p style="text-align: center;" align="center">I’m trying to keep up with tasks at speed,</p>
<p style="text-align: center;" align="center">This one, that one, which one first,</p>
<p style="text-align: center;" align="center">I don’t even get time to quench my thirst,</p>
<p style="text-align: center;" align="center">There’s a knock at the door, who can that be?</p>
<p style="text-align: center;" align="center">Doesn’t working from home mean WORKING from home?</p>
<p style="text-align: center;" align="center">I don’t have time for a cup of tea,</p>
<p style="text-align: center;" align="center">Please let me be, please let me be</p>
<p style="text-align: center;" align="center">Overwhelm is an emotion, it comes in many forms,</p>
<p style="text-align: center;" align="center">Anger, frustration and causes a storm,</p>
<p style="text-align: center;" align="center">Don’t blame others for the missing link,</p>
<p style="text-align: center;" align="center">Completing the work will get you back in sync.</p>
<p style="text-align: center;" align="center">Give yourself care and allow your brain to rest,</p>
<p style="text-align: center;" align="center">Sometimes we forget we need to refresh,</p>
<p style="text-align: center;" align="center">Break it all down to smaller chunks,</p>
<p style="text-align: center;" align="center">Learn serenity as do the monks,</p>
<p style="text-align: center;" align="center">Let me give you a little tip, just sway to the right and <strong>walk</strong> out the door!</p>
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