We just launched our first Nike Football campaign, a translation of the international Make The Difference concept.  It's all about Steven Defour who invites 15 dedicated youngsters, who make the difference in their team, to train with him. Two unique training days which will help them to make the difference even more in the future. Football players can subscribe on www.nikefootballtraining.be.

To kick off this campaign we created a video in which Steven Defour gets a tattoo that says "Sola Victoria Satiat" what means: "Nothing but Victory is Satisfying". Yes, it's real!

The spot was launched in Villa Vanthilt on the Flemish TV station één.
And as a belgian première an english version will be  posted on www.nikefootball.com on the 31th of August.

The campaign will also be supported in stores. Youngsters are asked to sms CAPTAIN + their firstname to 6630 and receive a personalised invitation from Steven Defour himself.

A remarkable event deserves a remarkable campaign. Boondoggle covered the birth of a baby elephant at the Antwerp ZOO earlier this year. Instead of making stuff to be issued through –expensive– standard media, we came up with our very own medium. An online dashboard called www.baby-olifant.be. This digital platform incorporated various digital and social networking tools through which fans and visitors could stay tuned for one of the biggest events of the year. Culminating in the live web streaming of the baby elephant’s birth. Another internet first for Boondoggle.
Additionally the platform launched a series of direct, PR and viral massages that found their way in news headlines all over the world. The news of the pregnancy and the birth of the elephant became an international hype, our campaign a big success and little Kai-Mook famous overnight.

http://www.baby-olifant.be

The Will is our Road Safety Campaign For Youngsters. Too many young, reckless drivers and their friends die in traffic. How can we help youngsters confront their reckless driving friends without losing their cool? First we asked youngsters a simple question: “Is your friend a reckless driver? Tell him what you’d like to inherit from him.”
Then we launched a website where they could make up a will for a reckless driver and send it via e-mail, Facebook or Netlog. Enabling kids to criticize their friend’s reckless driving in a cool way without sounding like their mums. In the weekends, we flyered 50,000 blank wills at clubs, movie theatres and mega parties. And we spread a video on the internet.

Find out more:

• Read the case
• Discover the site

Beyond Engineering. That’s the baseline for Boondoggle Group T campaign, as well as the philosophy underpinning the Group T engineering programme. Beyond Engineering is about looking at old problems in a radically different way and to come up with solutions that don’t create new problems. It’s about making a sustainable difference. For that, you need agents of change. And Boondoggle.
Together we created a print campaign featuring some good old Julian Koenig style long copy engineering stories and breathtaking illustration to get the message through. Every ad invited people to participate in a fascinating online test at www.beyondengineering.be. Using real life engineering problems, we had people check their beyond engineering skills through animated cases that clearly showed the unexpected consequences of their choices. The campaign resulted in a dramatic increase in young people applying for a higher engineering education. And less concrete.

http://www.beyondengineering.be

Last June 7, millions of Flemish had to vote in what was regarded as one of the most critical regional Belgian elections in years. One global financial crisis, one socialist party under fire and one nationalist catastrophe were all the ingredients we needed to produce a political campaign that put the socialist party back in the Flemish government.
First, just when everybody was busy ignoring the socialist party, we produced a campaign that said:“If you don’t want to hear anything from sp.a, then just listen to what’s going on.” Claiming that if it hadn’t been for sp.a over the past few years, things would have been even worse for most people. Through ads featuring sp.a ministers we invited people to debate the party leaders online and at a number of large street events. Gradually, more and more people were willing to listen to sp.a again. We followed this up with a campaign for Minister Kathleen Van Brempt that featured a portrait of a girl and a headline that said: “I wish I were a cow.” Opening the debate on social priorities in Europe. Should we invest even more in agriculture or is it about time to end child poverty in Europe? This part of the campaign led to some classic presidential campaigning on the internet for Minister Frank Vandenbroucke whose results, ideas and programmes provided enough content to dedicate a website to. Putting his name high up the list of the most popular politicians in Flanders.

http://www.frankvande.be
http://actiekathleen.s-p-a.be
http://nuzeker.s-p-a.be
http://durfplan.s-p-a.be

Car advertising should produce car sales. Not CO₂. Exactly the point we made with Volvo’s CO₂ neutral campaign promoting a new, greener series of Volvo cars called DRIVe which is probably the Swedish way of saying less pollution for less money.
Essentially, the CO₂ emissions of the campaign will be neutralized via certified CO₂ compensations. Volvo will not only compensate the CO₂ emissions of the website, but also the Google searches and banner impressions resulting in a remarkable car campaign with impact in people’s minds instead of people’s breathing. Exactly the way it should be.

My Restaurant is of course the widely known reality television series that follows the lives of several amateur cooks and their ambition to win a professional restaurant. One of our clients, Electrabel, sponsored the Flemish edition of the show and asked us to produce some banners about it.
Of course we refused. Presenting them an interactive campaign called Our Restaurant. Our Restaurant was an online restaurant where a professional cook would prepare a menu every day the show aired on tv. Only here, you had to guess how much power the cooking consumed. Each menu resulted in a winner. Eventually, one participant won a super deluxe kitchen. And Our Restaurant served some great meals flavored with an insight that you don’t have to fight oil tankers in rubber boats to save the world. Cooking a steak with fries can do the job too.

http://www.electrabel.be/residential/lifestyle_leisure/contest_restaurant.aspx

Over the years, festival ticket prices have gone completely mad. Leaving several teens bankrupt after a long hot summer of sex, drugs and rock ‘n’ roll. Big deal? Yes, actually it is. If the prices of festival tickets keep on rising there will be no more youngsters at the festivals. And who would want to see a crowd of mature mums and beer bellied dads at the summer festivals? Right…
Something had to be done. So Axion youth bank once again came to the rescue of the zit-faced part of humanity with a great festival deal.
Axioneers could get 5 euros off ticket prices of selected summer festivals. And we did a campaign featuring 40-year old subculture icons like an emo girl and a tectonic guy making the point about the disaster that what was bound to happen if someone didn’t do anything about the ticket prices.

http://www.axionweb.be/static/NL/applications/festivals2009/home.aspx

Being young just got more difficult than it was ten, twenty or thirty years ago. Sure, today’s teens probably have more freedom and more rights than they did back then. But they also have less money to spend and more expenses to make than their parents in their teenage wonder years. What should a youth bank do? Bore the kids with yet another goody bag? Or help them make ends meet with clever services that really matter? That’s why Boondoggle created the Dexia Youth Index. Essentially, it’s the same as the regular Belgian index system of consumption prices. Only in this case, it monitors the average prices of products and services that are specifically designed for youngsters. This way, Dexia offers youngsters a tool to monitor their cost of living a decent teen life and it enables the bank to intervene where and when needed. Film tickets on a rise? Let’s do something about that. Festival tickets are too expensive? Let’s give youngsters a reduction. This way, a youth bank becomes a relevant part of any teen’s life. And not just a big company that’s waiting until they’re old enough to sell them a car loan.

http://www.axionweb.be/NL/applications/youthindex/index.aspx