<!doctype html>
<html lang="en-GB">
<head>
	<meta charset="UTF-8" />
	<meta name="viewport" content="width=device-width, initial-scale=1" />
	<link rel="profile" href="https://gmpg.org/xfn/11" />
	<title>Boon Yew Chew &#8211; design, strategy and personal musings</title>
<meta name='robots' content='max-image-preview:large' />
<link rel='dns-prefetch' href='//stats.wp.com' />
<link rel='dns-prefetch' href='//fonts.googleapis.com' />
<link rel='preconnect' href='//i0.wp.com' />
<link rel='preconnect' href='//c0.wp.com' />
<link rel="alternate" type="application/rss+xml" title="Boon Yew Chew &raquo; Feed" href="https://gluethink.com/feed/" />
<link rel="alternate" type="application/rss+xml" title="Boon Yew Chew &raquo; Comments Feed" href="https://gluethink.com/comments/feed/" />
<script>
window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/gluethink.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.6.5"}};
/*! This file is auto-generated */
!function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings);
</script>
<style id='wp-emoji-styles-inline-css'>

	img.wp-smiley, img.emoji {
		display: inline !important;
		border: none !important;
		box-shadow: none !important;
		height: 1em !important;
		width: 1em !important;
		margin: 0 0.07em !important;
		vertical-align: -0.1em !important;
		background: none !important;
		padding: 0 !important;
	}
</style>
<link rel='stylesheet' id='wp-block-library-css' href='https://c0.wp.com/c/6.6.5/wp-includes/css/dist/block-library/style.min.css' media='all' />
<link rel='stylesheet' id='mediaelement-css' href='https://c0.wp.com/c/6.6.5/wp-includes/js/mediaelement/mediaelementplayer-legacy.min.css' media='all' />
<link rel='stylesheet' id='wp-mediaelement-css' href='https://c0.wp.com/c/6.6.5/wp-includes/js/mediaelement/wp-mediaelement.min.css' media='all' />
<style id='jetpack-sharing-buttons-style-inline-css'>
.jetpack-sharing-buttons__services-list{display:flex;flex-direction:row;flex-wrap:wrap;gap:0;list-style-type:none;margin:5px;padding:0}.jetpack-sharing-buttons__services-list.has-small-icon-size{font-size:12px}.jetpack-sharing-buttons__services-list.has-normal-icon-size{font-size:16px}.jetpack-sharing-buttons__services-list.has-large-icon-size{font-size:24px}.jetpack-sharing-buttons__services-list.has-huge-icon-size{font-size:36px}@media print{.jetpack-sharing-buttons__services-list{display:none!important}}.editor-styles-wrapper .wp-block-jetpack-sharing-buttons{gap:0;padding-inline-start:0}ul.jetpack-sharing-buttons__services-list.has-background{padding:1.25em 2.375em}
</style>
<style id='classic-theme-styles-inline-css'>
/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}
</style>
<style id='global-styles-inline-css'>
:root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--primary: #000000;--wp--preset--color--secondary: #3C8067;--wp--preset--color--foreground: #333333;--wp--preset--color--tertiary: #FAFBF6;--wp--preset--color--background: #FFFFFF;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--gradient--hard-diagonal: linear-gradient(to bottom right, #3C8067 49.9%, #FAFBF6 50%);--wp--preset--gradient--hard-diagonal-inverted: linear-gradient(to top left, #3C8067 49.9%, #FAFBF6 50%);--wp--preset--gradient--hard-horizontal: linear-gradient(to bottom, #3C8067 50%, #FAFBF6 50%);--wp--preset--gradient--hard-horizontal-inverted: linear-gradient(to top, #3C8067 50%, #FAFBF6 50%);--wp--preset--gradient--diagonal: linear-gradient(to bottom right, #3C8067, #FAFBF6);--wp--preset--gradient--diagonal-inverted: linear-gradient(to top left, #3C8067, #FAFBF6);--wp--preset--gradient--horizontal: linear-gradient(to bottom, #3C8067, #FAFBF6);--wp--preset--gradient--horizontal-inverted: linear-gradient(to top, #3C8067, #FAFBF6);--wp--preset--gradient--stripe: linear-gradient(to bottom, transparent 20%, #3C8067 20%, #3C8067 80%, transparent 80%);--wp--preset--font-size--small: 16px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 24px;--wp--preset--font-size--x-large: 42px;--wp--preset--font-size--tiny: 14px;--wp--preset--font-size--normal: 18px;--wp--preset--font-size--huge: 28px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
:root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}
</style>
<link rel='stylesheet' id='seedlet-fonts-css' href='https://fonts.googleapis.com/css?family=Fira+Sans%3Aital%2Cwght%400%2C400%3B0%2C500%3B1%2C400%7CPlayfair+Display%3Aital%2Cwght%400%2C400%3B0%2C700%3B1%2C400&#038;subset=latin%2Clatin-ext' media='all' />
<link rel='stylesheet' id='seedlet-style-css' href='https://gluethink.com/wp-content/themes/seedlet/style.css?ver=1.1.13' media='all' />
<link rel='stylesheet' id='seedlet-style-navigation-css' href='https://gluethink.com/wp-content/themes/seedlet/assets/css/style-navigation.css?ver=1.1.13' media='all' />
<link rel='stylesheet' id='seedlet-print-style-css' href='https://gluethink.com/wp-content/themes/seedlet/assets/css/print.css?ver=1.1.13' media='print' />
<link rel='stylesheet' id='seedlet-custom-color-overrides-css' href='https://gluethink.com/wp-content/themes/seedlet/assets/css/custom-color-overrides.css?ver=1.1.13' media='all' />
<style id='seedlet-custom-color-overrides-inline-css'>
:root {}::selection { background-color: #F2F2F2;}::-moz-selection { background-color: #F2F2F2;}
</style>
<link rel="https://api.w.org/" href="https://gluethink.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://gluethink.com/wp-json/wp/v2/pages/2" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://gluethink.com/xmlrpc.php?rsd" />
<meta name="generator" content="WordPress 6.6.5" />
<link rel="canonical" href="https://gluethink.com/" />
<link rel='shortlink' href='https://gluethink.com/' />
<link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://gluethink.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fgluethink.com%2F" />
<link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://gluethink.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fgluethink.com%2F&#038;format=xml" />
	<style>img#wpstats{display:none}</style>
		</head>

<body class="home page-template-default page page-id-2 wp-embed-responsive singular has-main-navigation">
<div id="page" class="site">
	<a class="skip-link screen-reader-text" href="#content">Skip to content</a>

	
	<header id="masthead" class="site-header header_classes has-title-and-tagline has-menu" role="banner">
		

<div class="site-branding">
							<p class="site-title"><a href="https://gluethink.com/" rel="home">Boon Yew Chew</a></p>
			
			<p class="site-description">
			design, strategy and personal musings		</p>
	</div><!-- .site-branding -->
			<nav id="site-navigation" class="primary-navigation" role="navigation" aria-label="Main">
		<button id="primary-close-menu" class="button close">
			<span class="dropdown-icon close">Close <svg class="svg-icon" width="24" height="24" aria-hidden="true" role="img" focusable="false" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12 10.9394L5.53033 4.46973L4.46967 5.53039L10.9393 12.0001L4.46967 18.4697L5.53033 19.5304L12 13.0607L18.4697 19.5304L19.5303 18.4697L13.0607 12.0001L19.5303 5.53039L18.4697 4.46973L12 10.9394Z" fill="currentColor"/></svg></span>
			<span class="hide-visually collapsed-text">collapsed</span>
		</button>
		<div class="primary-menu-container"><ul id="menu-sticky-about-menu-1" class="menu-wrapper"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home current-menu-item page_item page-item-2 current_page_item menu-item-1447"><a href="https://gluethink.com/" aria-current="page">About</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1302"><a href="https://gluethink.com/sketchnotes/">Sketchnotes</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1309"><a href="https://gluethink.com/archives/">Blog</a></li>
</ul></div>	</nav><!-- #site-navigation -->

<div class="menu-button-container">
			<button id="primary-open-menu" class="button open">
			<span class="dropdown-icon open">Menu <svg class="svg-icon" width="24" height="24" aria-hidden="true" role="img" focusable="false" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M4.5 6H19.5V7.5H4.5V6ZM4.5 12H19.5V13.5H4.5V12ZM19.5 18H4.5V19.5H19.5V18Z" fill="currentColor"/></svg></span>
			<span class="hide-visually expanded-text">expanded</span>
		</button>
	</div>


<div class="menu-button-container">
	</div>

	</header><!-- #masthead -->

	<div id="content" class="site-content">

	<section id="primary" class="content-area">
		<main id="main" class="site-main" role="main">

			
<article id="post-2" class="post-2 page type-page status-publish hentry entry">

	<header class="entry-header default-max-width">
		

	</header>

	<div class="entry-content">
		<p> </p>
<h1 style="text-align: center; margin-top: 0;"><strong>Hello.</strong></h1>
<h2 style="text-align: center;">I&#8217;m a designer and strategist working on academic and scientific journals at <a href="http://elsevier.com">Elsevier</a>.</h2>
<h2 style="text-align: center;">I spend most of my time designing for large enterprises on products, services and organisational change. </h2>
<h2 style="text-align: center;">As a local leader with the <a href="http://ixda.org">Interaction Design Association</a>, I and a small team run <a href="http://meetup.com/ixda-london">IxDA London</a> where we host events around design and strategy topics. I served on IxDA&#8217;s board from 2015 to 2018.</h2>
<hr />
<p style="text-align: center;">Here&#8217;s where you can find me, my work and other things</p>
<p style="text-align: center;"><a href="https://www.linkedin.com/in/boonyewchew/">LinkedIn</a> . <a href="https://boonych.medium.com">Medium</a> . <a href="https://twitter.com/boonych">Twitter</a> . <a href="https://www.slideshare.net/jaremfan">Slideshare</a> . <a href="https://www.flickr.com/photos/jaremfan/">Flickr</a></p>
<p style="text-align: center;">Or <a href="https://gluethink.com/archives/">read my occasional musings and updates</a>.</p>


<p></p>
	</div><!-- .entry-content -->

	</article><!-- #post-2 -->

		</main><!-- #main -->
	</section><!-- #primary -->


	</div><!-- #content -->

	<footer id="colophon" class="site-footer default-max-width" role="contentinfo" aria-label="Footer">
				
<div class="site-info">
				<a class="site-name" href="https://gluethink.com/" rel="home">Boon Yew Chew</a><span class="comma">,</span>
		<a href="https://wordpress.org/" class="imprint">
		Proudly powered by WordPress.	</a>
	</div><!-- .site-info -->
	</footer><!-- #colophon -->

</div><!-- #page -->

<script src="https://gluethink.com/wp-content/themes/seedlet/assets/js/primary-navigation.js?ver=1.1.13" id="seedlet-primary-navigation-script-js"></script>
<script id="jetpack-stats-js-before">
_stq = window._stq || [];
_stq.push([ "view", JSON.parse("{\"v\":\"ext\",\"blog\":\"200490389\",\"post\":\"2\",\"tz\":\"1\",\"srv\":\"gluethink.com\",\"j\":\"1:14.5\"}") ]);
_stq.push([ "clickTrackerInit", "200490389", "2" ]);
</script>
<script src="https://stats.wp.com/e-202618.js" id="jetpack-stats-js" defer data-wp-strategy="defer"></script>
	<script>
	/(trident|msie)/i.test(navigator.userAgent)&&document.getElementById&&window.addEventListener&&window.addEventListener("hashchange",function(){var t,e=location.hash.substring(1);/^[A-z0-9_-]+$/.test(e)&&(t=document.getElementById(e))&&(/^(?:a|select|input|button|textarea)$/i.test(t.tagName)||(t.tabIndex=-1),t.focus())},!1);
	</script>
	
</body>
</html>
