THinkING

The Cat & Mouse Game of SEO

Bozell — Wed, 18 Feb 2009 22:39:15 GMT

Today’s best practices are outdated tomorrow. And the methods search engines use to rank results are constantly changing. It’s also a never-ending game of cat and mouse. As your competition adjusts their tactics to meet or beat yours, you have to be prepared to refine and change your approach.

Smartargeting: Making the Most of a Recession

Bozell — Wed, 18 Feb 2009 22:19:25 GMT

To cut or not to cut, that’s the marketing question. During this recession many clients are evaluating every expense. Many may not realize that cutting your marketing budgets can have significant consequences, both now and in the long run.

The Future of Television Advertising

Bozell — Wed, 18 Feb 2009 21:41:40 GMT

Everyone is worried about the future of television advertising. Lower ratings, spiking costs, and over-fragmentation are causing some advertisers to search for more integrated mediums. DVR and the ability to completely bypass commercials aren’t helping. More alternatives mean budgets get spread even thinner, often leaving a smaller percentage for the television piece of the advertising pie. So what is the television industry doing to stem the tide? More than you might realize.

Social Media: A Virtual Cocktail Party

Bozell — Wed, 18 Feb 2009 21:00:52 GMT

We all know the feeling. You walk into a cocktail party, scan the room and everyone is a stranger. You tell yourself that your clients, colleagues or whomever you’re there to see will arrive eventually. Yet, how do you avoid looking like a wallflower or feeling out of place until they do?

Are You Jonesin'?

Bozell — Wed, 18 Feb 2009 20:27:23 GMT

“Jonesers,” those born between 1954 and 1965, were sandwiched between the Baby Boomers and Generation X. America was exhausted by the intensity of the ‘60s and burned out from the impact of the Boomers. Collectively, we just weren’t ready for the idea of another generation. Even if there are 53 million of us.