B Public Relations has been appointed to handle the PR and communications for Beverly Hills Formula.

Beverly Hills Formula provides premium oral care products for the health and beauty sector, through their range of whitening toothpastes and mouthwashes, to help you achieve that all important perfect “Hollywood” smile.

The Perfect White range services the premium whitening industry with a selection of products guaranteed to exceed your requirements. All products within the range boast high stain removal properties while keeping abrasivity low so not to harm your enamel. The new and innovative range includes top sellers, Perfect White Gold – formulated with actual Gold particles and Perfect White Black – containing Activated Charcoal, which is proven to be one of the most effective and safest teeth whitener ingredients.

This July sees the launch of Perfect White Black Sensitive; the ultimate solution for those that suffer from sensitivity but still desire that all important perfect “Hollywood smile”.

Beverly Hills Formula is available from Superdrug stores nationwide, Lloyds pharmacies and independent pharmacies. Beverly Hills Formula Perfect White Black Sensitive will be available from Superdrug nationwide from July 2016.

The post B Public Relations Appointed To Handle PR For Beverly Hills Formula appeared first on Fashion PR London| Beauty PR | PR Agencies & Companies Welcome.

Quick Fire Email Interview, with Sally-Anne Stevens, CEO of B Public Relations.

Sally-Anne Stevens, 38, is the CEO and Founder of B Public Relations, a global leading communications agency specialising in Fashion, Beauty, VIP, Talent and Social Media. She has 2 children, aged 4 and 7 months, and lives in London.

1/. What were or are the biggest challenges you faced going back into the work place after children? Aside from the usual conflict of guilt for not being with my children 24/7, it was finding time for myself to de-stress and exercise. Up early and often in the night too with the kids and then working all day in Central London, travelling home then dinner and bath/bedtime with the kids, I found myself exhausted and running on empty so I had to ensure I made time to really look after myself. I started Yoga in the office and a PT early in the morning before work which really helped my mind space.

2/. How do you achieve your work life balance of career woman and mother?     I have a 4 year old son and 6 month old daughter, I didn’t really take maternity leave with either. I am lucky enough to have a wonderful Nanny who helps us so much and is a fantastic friend to me too. I do really throw myself in to my work and when I reach the point of thinking, actually I haven’t seen enough of my kids this week, I am fortunate enough that I can press pause and take a day out of the office with little planning to be with my children. It is a different level of being super organised when you have two under five, a business and a husband. Of course I still want to feel like me too and see my friends and I find that time out with friends or my husband is really important for me to be a better mum and have really enjoyable, fun time with the children where I am not super tired.

3/. If you could give your past self-one piece of advice about being a working mother what would it be? Keep the fact that the business will not collapse without you and your children need you. Delegate those meetings, you really need not attend every single one, clients and contacts understand you cannot be everywhere at all times. Cut yourself some slack!

4/. Have your career goals and aspirations altered since becoming a working mother from that prior to your children? I think I have become even more driven, I want my children to understand the value of education and wealth but to have access to everything they need. They have a wonderful nanny, private education, travel the world, they are very fortunate and I want to ensure they have a solid future. Getting on the property ladder is going to be impossible when they are 20+ I’m driven knowing that I want to buy them both a property and set them up for success and happiness in their lives.

5/. What are your future goals in your career path in the next few years, what do you hope to achieve? We are currently evolving the B brand, launching a talent management division and growing our services for the U.S. This is a very exciting year for us!

6/. If you had the power to change one thing in the business market for working mothers, what would you change? Ability to take children to work. We have 35 women in my office, three of us have children – in fact Holly (Managing Partner) and I had our baby girls just 12 hours apart! A creche on Berners Street would be amazing! The flexibility to swap maternity and paternity the way they do in Northern Europe would be fantastic.

7/. What is the best piece of business advice you have been given? Believe in yourself and never allow negative thoughts to enter your thought process – a can do – will do approach to everything!

8/. What question would you wish to ask our next working mother who takes this short interview?  What are your thoughts on breastfeeding in the workplace? Have you done this openly and how was it received? FYI – we do at BPR! No woman should be shamed into retiring to a dingy cupboard like room to breastfeed her child.

9/. If you could recommend one book to our readers leisure or business what would it be? Thrive by Ariana Huffington 

10/. Cecile Reinuad – Founder of Seraphine asks in what way has having children changed your career goals? They empower me, drive me and also after a really hard day or difficult time a hug from my son or daughter just melts the stress away. They are everything!

Take a look at Mothers Mean Business here.

The post Sally-Anne Stevens CEO Interview With Mothers Mean Business appeared first on Fashion PR London| Beauty PR | PR Agencies & Companies Welcome.

Manchester based women’s fast fashion retailer Fashion Union has appointed B Public Relations to handle PR, VIP Relations and Blogger outreach with immediate effect.

Fashion Union is a fresh take on fast fashion, with a distinct look that is defined by its unique prints and tailoring, looking at modern sophistication for the young digitally connected woman.

The collection features signature jumpsuits, directional shift dresses, alongside contemporary co-ords and statement jackets.

Fashion Union development of their strategy for 2016 see them nurturing the current wholesale business and building their global notoriety, alongside their brand offering which they are looking to expand with nightwear, lingerie and swim.

Fashion Union currently boast ASOS and Lipsy, Next as key UK stockists, alongside international retail partners Target, Zalora, Nelly and Amazon to name a few.

Website: www.fashionunion.com
Twitter: @FashionUnion
Instagram: @fashionunion
Facebook: facebook.com/fashionunion

The post B PUBLIC RELATIONS NOW REPRESENTS FASHION UNION appeared first on Fashion PR London| Beauty PR | PR Agencies & Companies Welcome.

 Founded in 2013 by Steve and Sarah Bennett, GEMPORIA offers the world’s largest selection of stylish, affordable and ethically sourced genuine gemstone jewellery. The site offers over 30,000 designs with 500 pieces added each week.

GEMPORIA’s aim is to create unique, stylish designs that don’t cost the earth and are not mass produced, making limited edition runs to ensure sustainability and exclusivity; styles are limited to around 1-200 per design. The jewellery is crafted using precious metals and ethically sourced genuine gemstones, from exquisitely cut and perfectly set Diamonds, to the rarest of gems. Quality and ethics are at the core of the brand, which aims to benefit those who contribute to making as well as those who buy and wear GEMPORIA jewellery.

The unrivalled quality and honest pricing of each piece ensures that every day is luxurious. By carefully controlling the design and production of the jewellery, along with the added advantage of no intermediaries GEMPORIA is able to pass on direct savings to the customer, with savings of up to 57.5% for comparable pieces on the high street.

Prices from £15 to £12,000

Website: www.gemporia.com

Twitter: @GEMPORIA

The post B Public Relations have been appointed to handle the UK PR and VIP relations for online jewellery destination GEMPORIA. appeared first on Fashion PR London| Beauty PR | PR Agencies & Companies Welcome.

B Public Relations has announced the appointment of Rachael White as Senior Account Executive. Rachael was previously Account Executive at Halpern and will be working within the Beauty and Wellbeing division at BPR.

Olivia Davies, previously Communications Assistant for UK and USA at Illamasqua, will also be joining the team as Beauty Assistant.

Additionally, Holly Hope Harper has been promoted to Senior Account Manager and Danielle Marshall has been promoted to Junior Account Director, both within the Beauty division.

The post B Public Relations announces beauty team appointments & promotions appeared first on Fashion PR London| Beauty PR | PR Agencies & Companies Welcome.

Guests were greeted by the B team upon arrival and offered a selection of refreshments including Rose Lemonade, fresh strawberry smoothies, pastries, fruit and canapes themed around the fragrance including gluten free orange and sesame cakes and floral bites.

LOVELY SHEER by Sarah Jessica Parker.

Developed with perfumers Clement Gavarry and LaurentLe Guernec; LOVELY SHEER greets the senses with a soft burst of lavish Orange Flower Blossoms, glazed with the splendour of ripe Mandarins and tantalising Bergamot. Its bright composition is followed by a whisper of fresh Gardenia Water, aromatic Pink Peppercorn and a splash of Blonde Woods, to reveal an opulent veil of Musk laced with an elegant infusion of Vetiver and Amber Crystals.

The LOVELY SHEER flacon, designed exclusively by Sarah Jessica Parker, is reflective of the scent’s soft sensuality, simplicity and femininity. Its smooth shape and frosted design, finished withsubtle silver and soft blush accents, echo the nature of the fragrance’s light and airy scent.

With just one spritz, immerse yourself within the simplistic beauty and allure of Sarah Jessica Parker’s world; her craft; her vision.

This spring, a new expression of loveliness is born with LOVELY SHEER.

Top Notes - Moroccan Orange Flower Absolute, Mandarin and Bergamot Sicily
Middle Notes - Gardenia Water, Pink Peppercorns and Blonde Wood
Bottom Notes - Musk, Haiti Vetiver and Amber Crystals

Lovely Sheer is available nationwide for £48.00 at Superdrug.

The post Sarah Jessica Parker Lovely Sheer Fragrance Launch appeared first on Fashion PR London| Beauty PR | PR Agencies & Companies Welcome.

Established in 2014, ZarkoPerfume is an award winning and niche, Danish brand that lands into the UK this spring, launching exclusively with Space NK. Founded by Denmark’s only practicing perfumer, Zarko Pavlov; ZarkoPerfume draws inspiration from Danish culture and Nordic landscapes, to create beautiful molecular fragrance compositions that interact with the skin, body temperature, mood and surroundings, to reveal a unique scent on each and every person that wears them.

“Perfumery is an art, where the landscape of beautiful fragrances is subtle in its details, yet vast in its unchartered expanses. I sought to create a collection that was a genuine delight to the senses like the Nordic landscapes that inspire me.” says Zarko Pavlov, CEO & Founder of ZarkoPerfumes.

“My vision is to create fragrances that encapsulate the climate, lifestyle and aesthetics of my native Scandinavia. Through the art of seamlessly fusing classic French perfumery with stringent, Nordic molecular science, I was able capture the art of emotion and singular, sensory experience.”

ZarkoPerfume comprises of six core fragrances compositions, including:
•MOLéCULE 234.58
•PINK MOLéCULE 090.09
•INCEPTION
•e’L
•OUD’ISH
•MOLéCULE No.8

A personal and elegant collection that’s minimalistic in design, discover the fine art of beautiful scents with the launch of ZarkoPerfume’s unique fragrances imbued with the Nordic spirit.

ZarkoPerfumes are available exclusively at Space NK nationwide for £75.00
ZarkoPerfume molecular collection is exclusively distributed in the UK by Agence de Parfumerie.

The post ZARKOPERFUME LAUNCHES EXCLUSIVELY INTO THE UK appeared first on Fashion PR London| Beauty PR | PR Agencies & Companies Welcome.

B Public Relations has been appointed to handle the PR and communications for Mercedes-Benz fragrances for men and women.

Mercedes-Benz history in creating iconic luxury cars, defined by their sporty elegance, discreet design as well as technically advanced execution led the company to create a new concept beyond the car industry for high end products.

It has been a natural step to extend this expertise into other luxury categories, starting with Mercedes-Benz eyewear, leather and luggage, furniture and other luxury goods and then resulting in a luxury collection of both male and female fragrances.

Aimed at design conscious customers and stand out in their expression of modern luxury, perfect execution and being timeless: every Mercedes-Benz product envelopes these unique brand values.

The Mercedes-Benz Perfume line now incorporates 6 collections with 15 individual fragrances for both men and women and is the ultimate addition to the luxury product range.

Mercedes Perfume collections are available at: Harrods and House of Fraser and are exclusively distributed by Agence de Parfumerie in the UK. Prices from £43.

The post B Public Relations appointed to handle the PR and communications for Mercedes-Benz fragrances for men and women appeared first on Fashion PR London| Beauty PR | PR Agencies & Companies Welcome.

This March, global fast fashion retailer QUIZ introduces its Spring Summer 2016 #GETGLAMOROUS campaign, fronted by model, influencer and all around it-girl Chloe Lloyd. Chloe Lloyd is the perfect match for QUIZ, emulating their sophisticated glamour with a high fashion edge. Her stylish and carefree attitude reflects the QUIZ girl and more.

Effortlessly glamorous, the QUIZ SS16 collection combines stunning eveningwear looks with sassy casual styles to create a powerhouse collection with a subtly sexy twist. QUIZ have every event covered this summer, from weddings to the races; coffee with friends to a day at the office; the beach to the beach bar; taking you through the season in style.

Bright, bold and eye catching, the SS16 range is a one-stop-shop for all your new season essentials, including show stopping occasion wear, playful dresses, trend inspired jumpsuits, and day-to-night separates; not forgetting the finishing touches including chic over-the-knee boots, sky scraper heels and feminine clutch bags.

The spring summer range is available online now at www.quizclothing.com and in any of QUIZ’s 250 stores nationwide.

#GETGLAMOROUS

INSTAGRAM @quizclothinguk | FACEBOOK: QUIZ Clothing | TWITTER @quiz

The post GLOBAL FAST FASHION RETAILER QUIZ INTRODUCES ITS SPRING SUMMER 2016 CAMPAIGN, FRONTED BY CHLOE LLOYD appeared first on Fashion PR London| Beauty PR | PR Agencies & Companies Welcome.

Bring Barca’s rays to the street with Public Desire’s SS16 collection.

Grab your passport, ’cause this season’s shoes are gonna have you dreaming of a far flung paradise.

#PDbaes Ava and Jordanna jetted off for a weekend in the sun, partying in a downtown villa that’s got us wishin’ for springtime. Even if the sun ain’t shinin’ yet, make sure you bring the party in asymmetric stiletto heels (TERA £34.99) and caged gladiator thigh-high boots (KASSIDY £39.99).

When you’ve partied all night long in those heels, up the comfort in our sell-out gum sole creepers (YINKA £29.99), perf for kickin’ back.

Set to impress? Make sure you pick up a pair of strappy stilettos (NIKKI £29.99), our go-to summer staple available in 8 colour ways.

‘Cause if a girl’s got wanderlust, she’s gotta step out in the sassiest shoes right?

Shop Public Desire’s SS16 collection here.

The post Public Desire: Steppin’ On Spring appeared first on Fashion PR London| Beauty PR | PR Agencies & Companies Welcome.