BrainBlog

Viral interactive video of the week- 16 November

sabina — Fri, 16 Nov 2012 15:56:46 +0000

Whenever Rihanna launches a new song it becomes a hit instantly. Her latest tune, “Diamonds”, makes no exception from the rule and with over 2million shares over the last few days it goes straight to our number 1 spot in the viral video of the week top.

You can build an interactive video like this too! Find out how here.

Viral interactive video of the week- 9 November

sabina — Fri, 09 Nov 2012 11:17:11 +0000

After too much pop teenage music from the likes of Justin Bieber and One Direction, this week we bring you a very funny viral video that will surely make you laugh and want to share it with others. Following last year’s succes of his “I ate all your Halloween candy” Youtube challenge, Jimmy Kimmel returns with more hilarious videos from parents who tricked their kids into thinking all their Halloween candy is gone. Some of the kids’ reactions will make you laugh while others will make you think you really don’t want your kids to turn out like that. Either way, watch our interactive version of the video and share it with just one click!

You too can build your own interactive videos using BrainStudio. Click here for free registration.

Viral interactive video of the week- 2 November

sabina — Fri, 02 Nov 2012 11:07:35 +0000

The boys from One Direction are breaking many hearts among 12yr old girls all around the world but they’re also collecting tons of social media likes and shares. This week alone their latest video was shared over 1million times across Facebook, Twitter and other social networks. If you’re a fan, you might like the interactive additions we’ve made to the video. See below:

Recent work @ Brainient

sabina — Tue, 30 Oct 2012 10:53:08 +0000

At Brainient we’re always busy working on exciting projects and sometimes we forget to share with you our latest campaigns. So, if you were wondering what we’ve been up to recently, you can check this out: we’ve partnered with ASOS to create some very cool interactivity for their Christmas video campaign and we must say we are quite proud of the result. You can also watch the video on ASOS’s Youtube channel here. We hope you’ll like and feel free to drop us a line to tell us what you think.

New open jobs at Brainient

sabina — Mon, 29 Oct 2012 15:19:18 +0000

As we are growing bigger and getting involved in more and more projects, we need brainy people to join our team and help us create cross-device, interactive magic.

The positions now open are:

Interactive Video Ad Designer

Senior Flash Developer & Animator

Financial Controller

Technical Account Manager

You can find mout more about both jobs here and if you refer a friend, we’ll give you $250. Not too shabby, right? Come join our awesome team in Bucharest, you will have a lot of fun;)

Viral interactive video of the week- 26 October

sabina — Mon, 29 Oct 2012 10:30:27 +0000

With over 1.5 million shares in the last 7 days, the new Iron Man 3 movie trailer made the top of this week’s viral videos. Watch the interactive version below for a more engaging experience of all things Iron Man.

Viral interactive video of the week- 19 October

sabina — Fri, 19 Oct 2012 11:36:31 +0000

This week’s viral video is Justin Bieber’s new song, Beauty and the Beat. Here at Brainient, we’re not exactly Bieber fans and we’ve added some cool interactive apps to this video to help take your mind from the actual song. Enjoy!

Viral video of the week- with interactivity

sabina — Mon, 15 Oct 2012 11:25:15 +0000

Starting today, every Friday we’ll share with you one of the viral videos of that week- this way you get to see what videos made the top in terms of shares on all social media platforms. And because at Brainient we always want more, we’re going to add interactive buttons to all these videos for you to engage with them, find out more and share your favorites. All interactivity will be added using our BrainStudio, a very easy to use platform where you can drag and drop apps in order to turn your videos into interactive experiences. You can have a look at how our Studio works on our YouTube channel here.

Enjoy this week’s vide- Adele’s Skyfall song for the upcoming James Bond movie.

The future of TV is interactive

sabina — Wed, 10 Oct 2012 15:44:11 +0000

In August Google published a research focused on the cross-device user behaviour and our new ‘multi screen world’. Among the many findings of the research, one of the interesting points made was that although TVs remain the primary screens we use to consume media, they don’t manage to capture our full attention anymore. We now watch TV but we use our tablets, smartphones or laptops simultaneously. If you want to read more about the Google research you can do it on our blog here, but for now, let’s focus on today’s topic: smart TVs.

According to Business Insider’s ‘The State Of The Internet’ recent deck, TV still accounts for the majority of ad spend. However, the ad revenue might follow print media’s downfall in the near future as pay TV subscriptions are losing their popularity. And with mobile being the device of choice for most of us (be it either for social media, shopping, entertainment, games or communication purposes), what’s left for the world of bigger screens?

Connected TVs seem to be the first answer that comes to mind for 2 reasons: they offer the advantage of a bigger screen and the promise of a interactive, engaging, more personalised video experience. A few weeks ago we launched the world’s first XBOX Kinect compatible interactive ad and people loved playing with it. Imagine sitting comfortably in your armchair and being able to wave to interact with the video content without using a remote.

With VOD (video on demand) now being more of a reality of the way we consume media, interactivity should grow as well. And it actually is. TechCrunch reported today that Spotify partnered with Samsung to bring on-demand streaming music to Samsung’s smart TVs. Even traditional TV is being given a facelift with Channel 7 and Channel 9 having launched social TV apps to encourage users to answer polls and trivia questions as broadcast television seems to still dominate among Australians. In the UK, the dating website Match.com has signed a deal with ITV to bring an interactive dating experience to one of ITV’s dating shows while in the US, the insurance company Allstate launched a retargeting campaign meant to show ads only to tenants. Even Shazam in expanding its capabilities to TVs as their music app can now be used to tag TV programmes, ads and shows, increasing media engagement even more. Connected TVs seem to be the first answer that comes to mind for 2 reasons: they offer the advantage of a bigger screen and the promise of interactive, engaging and more personalised video experiences. A few weeks ago we launched the world’s first XBOX Kinect interactive video ad and people loved playing with it. Imagine sitting comfortably in your armchair and being able to wave to interact with the video content instead of using a remote.

If traditional TV is to die, its resurrection relies on interactivity.

Brainient XBOX Kinect interactive ad making of

sabina — Tue, 09 Oct 2012 14:42:28 +0000

Thanks to our awesome team in Romania, we can now share with you a very cool ‘making of’ of our XBOX Kinect interactive ad. We’ve filmed the guys in action, from the moment they started sharing ideas to the final days of testing the ad. Whether you’ve had the chance to play with our ad or not, this video is a great opportunity to get a glimpse at how we’ve created the world’s first XBOX Kinect compatible interactive ad. Enjoy!