In This Issue

• Innovation and New Product Development in Do-It-Yourself Healthcare
• Healthcare Innovation using the Web
• 100 Tips for Improving Your Creativity: Top ideas from 15 different brainstormers
• Frost & Sullivan’s GIL conference on Growth, Innovation and Leadership
• Use short online surveys to gain direction and validation from your stakeholders before generating new ideas

Are you looking for new product or diversification ideas for your company, particularly in this economic recession? Well, there is a hidden gem out there that you might be able to cash in on – Do It Yourself Healthcare.

There is a growing trend in the world for this DIY Healthcare, partly out of need and partly because people want to be more active in their own healthcare. As a gauge of public interest, Google gives the following results:
Symptom Checker - 1,630,000 hits
Do It Yourself Health Doctor - 34,200,000 hits

The do-it-yourself movement is not new. Some examples of how this happened before are as follows.

• In the early days of radio, average people experimented with their radios latest parts and gizmos. Thus grew Radio Shack and many other electronic parts stores.
• Similarly, average people wanted to be able to fix and maintain their cars themselves, instead of taking it to the car dealer for diagnosis and repairs. Thus grew AutoZone and many other automotive parts stores.
• Also, many people do fine on home repairs and modification with information and materials from Home Depot and many other home improvement stores.
• Same goes for tax preparation software, thus grew TurboTax.
• And the list goes on to the next big wave….DIY Healthcare!

The common thread above is that people were provided with just enough information and materials to do it themselves.

So here we are today with frustrated healthcare consumers and in the midst of healthcare reform. Some look at this as a problem, yet others might see this as a great opportunity. It might be the next do-it-yourself movement. For those who want to ride this new opportunity wave, read on.

If you are a healthcare product manufacturer, it makes it that much easier, in some ways. You might have to break out of the mode of thinking that healthcare professionals are the ones calling the all the shots now. Yes, they still are and always will be, but that seems to be changing. Many people nowadays want/need the knowledge and tools to “doctor themselves” for the most part and only go to a healthcare professional as needed.

Here’s a few suggestions on how you can you be a part of this new wave as a corporate innovator or new-product developer.

Research Consumer Needs
Start with yourself and your family – Do you go to the doctor every time you have a malady….or do you try to fix yourself….and only go to the doctor if it doesn’t go away? Ask around how others do it, Focus Groups, etc.

Then go to Wal-Mart, Walgreen’s, or other consumer healthcare stores and see what knowledge and tools are available to do a better job in DIY healthcare. Not much, eh? Where can your company fit in to this obvious need?

Build on the work of others.
My Resources page shows what’s been done before - http://doityourselfdoctoring.blogspot.com/2009/04/do-it-yourself-doctoring-resources-now.html

Another resource is to find out the ingenious ways people doctor themselves throughout the world, particularly where there is no doctor. Check out Doctors Without Borders and Engineers Without Borders for possible new product idea leads.

Keep up on what the world is doing on this topic with news alerts.
One way might be to set up a daily Google news/blog search. Copy/paste the following search string into Google News/Blogs and see the interesting “new product idea seeds” you pick up - self-diagnosis OR self-diagnose OR self-medicate OR self-medication OR symptom-checker OR symptom-checkers OR telemedicine OR health-2.0 OR medicine-2.0 OR e-doctor OR e-health

Patent Search

• Find out what your competitors are doing.
• Use patents to brainstorm how your existing products might fit into this “Do It Yourself Doctoring” trend.
• Find possible merger and acquisition prospects to diversify your product/service portfolio.

For example, let’s say your company made flexible tubing for the now sagging automotive industry. You now need to diversify where your product could be used. Go to Google Patents - http://www.google.com/patents and enter the search string - (medical OR health) AND flexible tubing. From the results, brainstorm how your company could break into the health/medical area. Maybe your flexible tubing could be used throughout public healthcare kiosks, located in pharmacies, malls, and the like.

Another example, let’s say your company makes endoscopes already and you want to expand into telemedicine for possible home use. Go to Google Patents - http://www.google.com/patents and enter the search string - endoscope telemedicine. From the results, brainstorm how your company could expand endoscopes into home use.

Get Competent Help
Let BrainReactions know what you have in mind and let them help you with new products, programs, and promotion.

I look forward to using your innovations and new products!

Tom Garz

About the Author

Tom Garz, Manager TG Ideas LLC

Tom is recently retired, having worked as a Patent Searcher, Engineer, Electrician, Technical Writer, and variations thereof for many years.

Tom formed TG Ideas LLC in 2003 to “Help make this a better world by providing information to others on what has been done already and offer up ideas on what else might be done”. Tom does this by writing – three Blogs and other writing opportunities, one of which is for Brainwaves Emagazine.

Currently, Tom has three Blogs to help fulfill the mission above.

• Do It Yourself Doctoring Blog featuring “Tom’s Healthcare Reform Plan - Diagnosing and Treating Myself, going to Healthcare Professionals only as needed.”- http://doityourselfdoctoring.blogspot.com/
• Ideas for Products or Inventions is currently running a series of DESIGN NOTES FOR LOW-COST PRODUCTS for Low-Income People - http://tgideas.blogspot.com/
• Interfacing with the Doctor Within might be a little ahead of it’s time, yet I’m actively working on this too - http://doctor-within.blogspot.com/

Contact:
Tom Garz
TG Ideas LLC
691 S. Green Bay Rd. #180
Neenah, WI 54956
E-Mail - tgideas@athenet.net

The healthcare industry has been quite resilient to economic downturns and is expecting to see a growth in the market largely due to the large, affluent and aging “baby boomer” population. Several technological innovations are springing up in the healthcare industry to take advantage of this growth. This article is a showcase of innovations in the healthcare industry that are Internet based.

I have presented below online healthcare innovations in various categories that could help consumer patients and medical practitioners.

1. Online access to physicians and health experts:
http://www.hellohealth.com/ The site allows you to talk to health experts, schedule appointments with doctors, do virtual meetings with them and even do follow-ups online.
http://www.zocdoc.com/ Free website that helps you find and schedule appointments with local doctors. http://www.justanswer.com/ Ask a question and get an answer from qualified health experts or doctors. This site is not free, but is quite inexpensive to use.
http://www.americanwell.com/ Online care for consumers that provides 24×7 access to physicians. The cost of using this service is not clearly indicated on their website.
http://www.freemd.com/ Interact with a virtual video doctor who asks you questions about your symptoms and makes a recommendation to you.

2. Tools for self-service healthcare management:
http://www.sugarstats.com/ Helps you keep track of your sugar levels to manage your diabetes on your own.
https://www.mymedlab.com/ Helps you schedule and order clinical tests on your own. You can go to a local lab to give a sample and get the test results online.
http://doublecheckmd.com/DTHome.do Helps you find out if any symptoms or abnormal lab tests are caused by drug interactions or side-effects.
http://engagewithgrace.org/Questions.aspx Helps you answer 5 basic questions and lets your relatives know your preferences in case you are debilitated in a terminal illness.

3. Medical information repositories and search engines:
The following sites provide a large amount of information on various symptoms, diseases, preventions and treatments: http://www.webmd.com, http://www.medpedia.com/, and http://www.healia.com/

4. Support groups/Patients helping patients:
People suffering from the same ailment can learn from each other and find a support group that helps. Sites like http://www.inspire.com/ and http://www.patientslikeme.com/ provide that.
http://www.ratemds.com/social/ The RateMDs site helps you review and give a rating to your doctor. The aggregate ratings and rankings for doctors are also available for you to check out.

5. Electronic health records on the web.
Many companies are getting into the space of helping consumers get secure access to their electronic medical records. The following three companies are the major innovators in the field:
http://dossia.org/, https://www.google.com/health and http://www.healthvault.com/

6. Managing costs of healthcare:
https://www.changehealthcare.com Helps consumers track their healthcare bills, compare costs of prescriptions and doctor visits so they can save money.
http://healthcare.intuit.com/ Free health expense tracker that integrates with health insurance plans from Cigna and UntedHealthCare.

7. Social Network for doctors:
Doctors can find valuable insight from connecting with each other and collaborating on certain cases. These social networks are exclusively for physicians: https://www.ozmosis.com/home http://www.sermo.com/

The various web based healthcare innovations featured here are just beginning to scratch the surface of what’s possible in the healthcare innovation landscape, especially given the pervasiveness of the web today. We expect to see more valuable tools in the future as the internet matures and as technology entrepreneurs focus on capitalizing on the growing healthcare market.

A BrainReactions.net brainstorm launched by UKJohn (John Tunney) on “100 Tips For Improving Your Creativity” achieved its stated goal. It generated 100 ideas from 26 different brainstormers. The description of this brainstorm was: “I thought it would be interesting to ask BR Tool users for their creativity tips. Any input is welcome - be it favourite techniques, authors, websites, attitudes you think are essential for creative thinking, etc.”

The following are some of the most popular ideas from 15 different brainstormers tagged with the username of the creative global idea generator from BrainReactions.net. Note that the wording of the ideas, including any typos, have been kept intact below in an effort to maintain the originality of the idea as presented by the author:

Go beyond the word that describes the solution to purpose of the solution, e.g. instead of saying “I need a job,” say, “I need an income.” That frees you from confining boundaries. Ask yourself, “What’s the true purpose of this solution? Is there an alternative way to get that?”
-David_Payne

Ask every question you can think of related to the task at hand, problem or opportunity. This “drilling-down” will ALWAYS produce high-quality possibilities and answers – and crystallize your idea, problem or opportunity so you can produce very clear responses.
-ThoughtOffice

Try using outrageous similes to spark your imagination. Think up some, or read some fiction - either good or bad - to see what kinds of “word pictures” authors have crafted. Two I wrote last night: “ditched them like an empty pack of Marlboros” and “parted out like so many broken down Chevy Citations”. Play off the imagery that is inspired and try making some “like a” phrases of your own.
-Dlock

Mindmap your concepts…it is amazing to see all of the little ideas that relate together to make a big idea. This helps to integrate your ideas and helps you develop more robust concepts in the future
-Djeich

Don’t try to innovate in a vacuum. Look around at similar problems in different fields, and see what elements apply. Often, parts of a solution can be found.
-FreshThinker

Read biographies of high achievers in any field and emulate their thought-process.
-Anandvc

Keep a record of ideas, problems and thought experiments. Refer to the record regularly and sometimes memorise the items so that you can think about them at any time at any place.
-UKJohn

have a time limit, say by 10th of this month i should generate 10 ideas. this competitive thinking will enable you to be focussed and will help generate more ideas.
-soorya

Leverage the 4 fundamentals of Innovation: FUNDAMENTAL 1 - Innovation happens at the intersection of domains and fields, FUNDAMENTAL 2 - Breakthrough ideas come from playing with ideas and forming new connections, FUNDAMENTAL 3 - Incubation is a powerful and important part of any innovation process, FUNDAMENTAL 4 – Brainstorming is a skill to be practiced and perfected
-ThinkCubologist

Switch to unlined paper for all of your meetings, brainstorming sessions, and notebook idea entries. It will subconsciously - and consciously - free you to think differently and more expansively. Also, it facilitates more visual drawing of ideas - not just linear verbal descriptions - which is particularly useful for novel, emergent ideas that are still in the process of forming. Once people experience unlined, they don’t go back
-CreativeEmergence

Go to a nice and new environment where you feel happy and excited, and synergize with interesting people there;this gets the creative cells sparkling. Feeling good and sharing your thoughts open many windows of opportunities. The impossible becomes possible.
-Stephens

Go Random. Where ever you are think of at least seven things… anything, no rules. Write those things down without judging or sensoring. You may use visual, auditory, musical or personal reference, For example, the next thing someone says or the next thing you hear on the radio, song or talk show subject. List those seven things and relate them to you end result. How, Why is it related to your issue. Why? This process opens fresh new pathways to success.
-Huemankind

Consider the opposite: Turn the problem upside down; imagine trying to achieve the opposite; reverse the relationships
-Graham

Backwards script-writing: imagine the result of your idea. how will it look? how it will influence on your market? then, go backwards and look for more ideas to make it happen.
-Ranencarmel

Build a rough prototype. It will help focus your goal and serve as a platform for generating more ideas in creating and extending.
-Emooney

Visit the online brainstorm at http://brainreactions.net/brainstorms/1753 to review the ideas, select good ones, and sort to view the most popular. You can also still add your own tips for improving your creativity.

You can access the details of this conference at:

http://www.gil-global.com/

The reason we like this conference is because of its interactivity. You actually get to participate in facilitated conversations that help you build deeper connections with the distinguished participants and get engaged in the learning that takes place there. The team that organizes the conference is top notch and puts in a great deal of effort to get the details right while making sure the participants get the most out of their attendance.

BrainWaves is a media partner for the GIL. We hope you take advantage of this event. The U.S. event is in Scottsdale, Arizona during September 13-16, 2009.

We are about to innovate. Is there anything missing or something we hadn’t thought of? What direction should we move in? How do we gain quick insight and validation to decide which questions we want to generate ideas on when innovating for new products or services, marketing, or organizational improvement? If you’ve ever thought about these questions before launching a new innovation effort, a short and quick survey of your customers or stakeholders may be what is needed.

One activity to use before formulating your brainstorm questions is to do a quick survey to get both “write in” ideas as well as selected answers. The answers help you validate the direction you are moving in and the write in ideas may shed light on any blindspots and provide something you hadn’t thought of. Gathering a dozen responses to a short survey of no more than five questions that can be done in a couple of minutes can help you zero in on your direction for innovation before the brainstorm and on the concepts to invest development time in later.

SurveyMonkey is an effective and free online tool to help you conduct quick, short surveys to gather insights and validate the direction you choose for idea generation and innovation. It allows for your customers to co-create with you in a more engaging and interactive format. In our webinar series we delve deeper into activities like this to help you innovate in a direction that is co-created and validated by your customers. We share more activities like this the new seminar series package.

To provide a real example, we do online innovation workshops. We are seeking to create new webinars that match our expertise and our client’s needs. The most recent webinar series (http://InnovationTraining.org) we did was created based on feedback and insights from clients on which topics they wanted us to cover and how to cover them. We are now looking for new insights to determine what to create next so we created a short survey. See for yourself and take a few minutes to do this short survey and see an example of a web tool for innovation you can use for free:
http://www.surveymonkey.com/s.aspx?sm=WnApQvAZmevimoKRFFg0gg_3d_3d

The key is to keep it simple. You are looking for a direction to move in and new ideas. A four-question survey can do this. People can fill it out in a couple of minutes. Before generating ideas try to ask people in your network to clarify the challenge that they want solved through the survey. In addition to emailing a group you can also collect short survey insights through Twitter, Facebook, your blog, and other social media avenues that would allow people to simply click on the link to give you feedback on the specific innovation challenge you are working on. A short SurveyMonkey survey can be used before the idea generating stage to identify and clarify the challenges to solve and after you generate ideas on that direction to help focus in on which solutions to invest in developing further.

In This Issue

• Help others Hear and See your Innovative New Concepts
• The Flying Cart Story: Building a business and creating features based on researching customer needs
• How you can take advantage of the recession by starting a business
• Frost & Sullivan’s conference on Growth, Innovation and Leadership is going global!
• Rapid Innovation: The Potential to Utilize Social Media and User Generated Content Create Strategic Competitive Advantage, Differentiation and Elite Brand Experiences

I like this “cone of learning” visual. I understand and remember it more because it is something I see instead of just read. It is visual. This has relevance for innovators when they are trying to advance their creations by communicating them to others. When we are communicating our concepts people will “get”, retain, and learn more if you don’t just let them read or hear, but also see… or better yet hear and see. How can you tell and story and show people your innovations?

We are hosting a webinar series where we will teach people brainstorming and concept development through guiding them practically along the stages of the BrainReactions system. We will help people hear, see, and do. Most of us are communicating our creations on the web. Instead of just text why not try letting others hear and see? It is easier now to create your own videos that can do just this. Even a short rapidly created video will increase the potency of your communication over written words. Instead of a paragraph of text about the webinar series I will use one of the communication innovation tools and let you hear and see so that at the webinar you can do to learn and create more! Take a look at what even amateur video producers can create with basic software:

A long time ago (August 2005) I had an idea about how great it would be to go into any major retail store, buy something, and it would remember what you bought. You could then enter in your email address and after a few weeks the retail store would email you suggestions based on your previous purchase. I reached out to every major retailer I could find. Using Hoovers and Google Finance I was able to easily find the key people (CEO’s and VP’s) to ask about this idea. After getting hundreds of “No, Thank You” or “Who are you?” or “Call us in a year,” I decided to approach small business owners.

I walked up and down State Street in Madison, Wisconsin. State Street is known for having 30 or so small niche boutiques. I asked each store owner if they were interested in my idea. A few said yes but they were more interested in just a really easy way to create an online store where they could sell their products. I heard this over and over again. After doing some research I found a few “create online store” solutions did exist but they were extremely complicated and I have a technical background!

Because I heard the problem and need directly from small business owners, I was pretty convinced that an easy to use online store was a solid idea. I was able to get a client to sign a contract with me as a beta customer. Now that I had a client and a solid idea I needed to develop the product. I posted a job ad looking for an experienced programmer on Craigslist.org. This is how I found a talented business partner in Margo Baxter. She liked the idea and we were both excited to work on it.

We asked our first beta client many questions and pitched them a lot of feature ideas. All they said they wanted was an easy online store they could manage themselves. At first we didn’t really think the bigger market would want a featureless cart so we went on to build in many features. The results were months and months of development and a product that was over bloated. We decided to take a step back and re think things. After a lot of long nights we decided to rebuild the product except this time with simplicity and only the essential features in mind.

MARKETING WITH NO MONEY
While Margo was cranking out code, I knew we needed more than one client to make a business. So we created a nice looking website showing off what we were developing and an email sign up form so people could be alerted when we launch. The form was essential to us and we were able to create an initial demand before we launched the product. Building a form is simple to do especially with Wufoo.com. Once we launched the site we hit the web world hard and tried to get any free publicity possible. We spent months looking up open directories and submitting Flying Cart to it. A few of the best directories we got into were go2web20.net, feedmyapp.com, wikidweb.com, and DMOZ.org. We wrote press releases and submitted them to any free press release website we could find. The best press release sites for us were ecommwire.com and free-press-release.com. We also wrote to hundreds of blogs personally one by one asking them to write about us. Luckily Mashable.com, BusinessWeek.com and Entrepeneur.com wrote about us. After 3 or so months we had 400 clients waiting to be invited into Flying Cart to open an online store. This kept us extremely motivated to keep building the product.

Flying Cart officially launched in Aug. 2007. We had a dead simple easy to use product. We had a few paying customers but needed more to survive. We knew that marketing would play a key role in acquiring more customers.

REACHING OUT
Before launching Flying Cart we did some major research on eBay to uncover customer wants and needs. We knew there were millions of frustrated eBay customers. We hit their forum boards and asked around what their major problems were. One major problem we heard was eBay’s outrageous fees. They hated giving a cut of their profits (eBay charges anywhere from 3-9% of the final sale amount). We decided that we would give our customers the ability to take home 100% of their profits and we would charge a flat low monthly fee instead.

ADVERTISING
In order to get more traction on the web we decided to sign up for Google Adwords and starting purchasing keywords like “Shopping Cart Solution” so our ad would appear when someone searches for it. Google Adwords was great and it helped us lock down some good customers at a very affordable price.

HELPING CUSTOMERS
Although Google Adwords was getting us new customers our biggest strength was old customers referring new customers. This is when it struck us. Let’s take care of our customers and our customers will take care of us! Let’s ask our customers what they want and need and build it for them!

CUSTOMER SUPPORT
Our best feature was our customer support - everyone liked our personal attention and fast responses. Over the last two years we learned how to create better customer service. We allow our customers to set up phone calls with us so we can figure out what is wrong with the store or even give them advice on how to market their products online.

GETTING FEEDBACK
We are constantly asking our customers for feedback. At any point the store owner can submit feature suggestions, take a survey that we post in our newsletters, and communicate with us on our blog. Margo and I can still name each one of our customers and the features they came up with. This feedback drives the development of new features and how we communicate about our business to others.

HELPING CUSTOMERS MAKE SALES
We found a repeating pattern in our business. Customers with no sales cancel. So we went to work. We researched every possible tool we could integrate that would make our customers products more visible on the Internet. We added the ability to add all your products to be indexed by Google Product Search with a click of a button. We created on demand sitemaps for each store and alerted Google, Yahoo, and ASK about it. We reached out to TheFind.com to index each one of our stores in their major shopping directory.

Unfortunately, no matter how many automated marketing tools we added the overall success of the online store lies in motivating the actual owner and teaching them what it takes to be successful. A few months ago we launched a store check list. 20 tips they must do to get their online business rolling. We guide each store owner through marketing tasks like publishing a press release to design guides so they can create a trustworthy beautiful looking online store.

RECURRING SALES
The most important thing to any business owners is recurring sales. Keeping cash flow alive. Our solution was to launch a mini social network inside each store. Each store owner has a “Fan Club”. Old and new customers are given the opportunity to join the store fan club, upload a picture, and create a mini profile. The store’s fans can communicate directly with the store owner right on their store. This way the store owners can find out directly from the customers what they like, want, and need. This creates a lasting impression and turns each customer into a fan.

MOVING FORWARD
We aren’t slowing down. Feature suggestions are always coming in. The hard part is deciding which idea to focus on. The way we look at new feature ideas now is the amount of impact it will have. Before we take on any new feature idea we ask ourselves one big important question: Will it help our customers out?

I have been an entrepreneur as long as I can remember. I started my first company, Pyxoft Infotech Pvt Ltd. at age 17 in India. I went to college at the University of Wisconsin-Madison and in my second year in the US, was involved in my second start-up, OZ Innovations and we went on to sell the product internationally in a retail chain of over 72 stores. I was also fortunate to have been named as one of the “Top 5 Entrepreneurs Under 25″ by BusinessWeek and also featured on CNBC TV’s “Young Turks.” Now is as good a time as any I have seen to become an entrepreneur.

This is a great time in life for you to start a new business, especially if you do not have the responsibilities of a family or the pressures of a house mortgage payment. Starting a new business has become much cheaper today because office rent, cost of advertising and cost of employees has gone down. You probably also have a group of friends who would like to work with you and all of you can pool your startup money together. Some of you have ideas, but are hesitant to act due to the fear of making mistakes. Let me assure you that everyone makes mistakes when starting a new business. What is needed to succeed is the will to recognize your mistakes and to fix them quickly. As I learned from my mentors during my internship, “Fail fast to succeed sooner!”

Some of you may not yet have thought about any ideas for a business you can start. My company, BrainReactions http://brainreactions.com, is in the business of identifying new opportunities for entrepreneurs and companies by generating creative new ideas. We not only generate ideas professionally for clients, but we also teach people methods of being more innovative systematically so they can create useful new ideas for their unique situation. Perhaps we can share some business ideas with you here. Although the general sentiment today is quite negative, this is in fact, a great time to use the recession to your advantage.

Not all businesses are suffering in the recession. According to Barry Moltz’s recent survey, about a fifth of all businesses are such that they actually do better in a recession. Such businesses, called “countercyclical businesses”, present great startup opportunities right now. Businesses that help people save money generally tend to be in this category. For example, in a recession, people prefer to buy more groceries or eat cheaper food than eat at a fine dining restaurant. Insurance agents that can save people money on their car insurance premiums also do well in a recession. Funnily enough, in India, astrologers tend to have an increase in clients during a recession. Could you, perhaps, create a new product or service that helps people save money or reduce wastage in their homes and offices?

For new entrepreneurs, it is easier to set up service-based businesses that have a low startup cost. Businesses like web design, tutoring, delivery, event planning service, and a travel booking service are some examples.

Since you are reading this article on a computer, I would assume that you enjoy the Internet and are open to ideas for online entrepreneurship. Sites like eLance.com and odesk.com provide opportunities for freelance writing, graphic or web design, programming, and even simple tasks like data entry and virtual assistance. Similarly, Amazon’s Mechanical Turk at mturk.com pays people for completing simple tasks online as well. If you are good at photography, you can upload good quality photos to iStockPhoto.com and get paid royalties. Metacafe pays users to upload videos that are popular. Sites like ReviewMe.com and PayPerPost.com pay you to write reviews of websites on your free blog. Speaking of blogs, Squidoo.com and eHow.com pay a revenue share to people who contribute articles to their site. SpringWise.com has a database of unique business ideas from around the world that you could spend hours reviewing. The web is a huge resource of business ideas and for reaching out to other entrepreneurs who are available for providing guidance and help for your new business.

To get more new business ideas, I would recommend traveling to a new place that you have not been before, perhaps to a different country if you can. Experiencing a new place and culture can give you tremendous amount of fresh inspiration for new ideas. Also, check out the book called “Successfully launching new ventures” by Dr. Bruce Barringer which features BrainReactions as a success case study in its second chapter. Furthermore, you can double your chances of success by learning the fundamentals of systematic innovation through a four-week online course we deliver via webinars at http://www.innovationtraining.org or get recordings of the training sessions. You can walk through activity by activity the steps to create a solid business concept or new product idea.

I hope that after reading this article you will rethink your career and normal daily job-hunting and actually use some of the ideas and resources that I have shared in order to create your own successful business and create new jobs for our country and our world.

——–
About the Author: Anand is the CEO of BrainReactions LLC, a company that helps companies and entrepreneurs with innovation. Anand has a degree from the University of Wisconsin-Madison in Computer Engineering. He holds 8 issued U.S. utility patents.