http://feeds.feedburner.com/brand-sounds-podcast http://www.brand-sounds.com 2006-2019 BRAND SOUNDS BRAND SOUNDS - powered by GROVES Sound Communications no no brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Insights on music in advertising and marketing. BRAND SOUNDS - the Music & Brands Podcast, aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, S mail@brand-sounds.com mail@brand-sounds.com Thu, 13 Jul 2006 00:00:00 +0200 BRAND SOUNDS - the Music & Brands Podcast, aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears. en mail@brand-sounds.com Mon, 14 May 2007 00:00:00 +0200 http://podcast.groves.de/media/05_bs_pod_choosing_eps-05.m4v The fifth episode of the BRAND SOUNDS series with John Groves. Listen to John's opinion about the difference of results depending on who's responsible for the music choice for a brand or a advertising campaign. Enjoy! The fifth episode of the BRAND SOUNDS series with John Groves. Listen to John's opinion about the difference of results depending on who's responsible for the music choice for a brand or a advertising campaign. Enjoy! 00:04:29 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/05_bs_pod_choosing_eps-05.m4v mail@brand-sounds.comThe fifth episode of the BRAND SOUNDS series with John Groves. Listen to John's opinion about the difference of results depending on who's responsible for the music choice for a brand or a advertising campaign. Enjoy!brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Mon, 07 May 2007 00:00:00 +0200 http://podcast.groves.de/media/04_bs_pod_consultant_eps-04.m4v The fourth episode of the BRAND SOUNDS Series with John Groves in wich he explains why it is so important to have an "Brand Sound Consultant". Tune in and enjoy! The fourth episode of the BRAND SOUNDS Series with John Groves in wich he explains why it is so important to have an "Brand Sound Consultant". Tune in and enjoy! 00:02:52 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/04_bs_pod_consultant_eps-04.m4v mail@brand-sounds.comThe fourth episode of the BRAND SOUNDS Series with John Groves in wich he explains why it is so important to have an "Brand Sound Consultant". Tune in and enjoy!brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Mon, 30 Apr 2007 00:00:00 +0200 http://podcast.groves.de/media/03_bs_pod_soundid_eps-03.m4v The third episode of the BRAND SOUNDS series with John Groves. As a famous composer from Germany and internationally acknowledged as a pioneer of Sound Branding, you can listen to his opinion about this very interesting question: Is a Sound Logo a Sound ID? The third episode of the BRAND SOUNDS series with John Groves. As a famous composer from Germany and internationally acknowledged as a pioneer of Sound Branding, you can listen to his opinion about this very interesting question: Is a Sound Logo a Sound ID? 00:04:34 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/03_bs_pod_soundid_eps-03.m4v mail@brand-sounds.comThe third episode of the BRAND SOUNDS series with John Groves. As a famous composer from Germany and internationally acknowledged as a pioneer of Sound Branding, you can listen to his opinion about this very interesting question: Is a Sound Logo a Sound ID?brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Mon, 23 Apr 2007 00:00:00 +0200 http://podcast.groves.de/media/02_bs_pod_universal_eps-02.m4v The second episode of the BRAND SOUNDS series with John Groves! In this one you can listen to his opinion about the possibility using music in advertising and communication globally. The second episode of the BRAND SOUNDS series with John Groves is online! In this one you can listen to his opinion about the possibility using music in advertising and communication globally. 00:04:28 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/02_bs_pod_universal_eps-02.m4v mail@brand-sounds.comThe second episode of the BRAND SOUNDS series with John Groves! In this one you can listen to his opinion about the possibility using music in advertising and communication globally.brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Mon, 16 Apr 2007 00:00:00 +0200 http://podcast.groves.de/media/01_bs_pod_difference_eps-01.m4v Welcome to the brand new BRAND SOUNDS Series with John Groves. In this episode you can see and listen to his opinion about the difference between "recognisable" and "memorable" in using sound in communication. Welcome to the brand new BRAND SOUNDS Series with John Groves. In this episode you can see and listen to his opinion about the difference between "recognisable" and "memorable" in using sound in communication. 00:06:19 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/bs_pod_difference_eps-01.m4v mail@brand-sounds.comWelcome to the brand new BRAND SOUNDS Series with John Groves. In this episode you can see and listen to his opinion about the difference between "recognisable" and "memorable" in using sound in communication.brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Fri, 26 Jan 2007 00:00:00 +0200 http://podcast.groves.de/media/bs_pod_jgroves_eps-01.mp4 Here you can see a presentaton by one of the famous composer from Germany, John Groves. As a specialist in all aspects of Sound Branding, he is telling us how important is the usage of sound in communication. Enjoy it! Here you can see a presentaton by one of the famoust composer from Germany, John Groves. As a specialist in all aspects of Sound Branding, he is telling us how important is sound in communication. Enjoy it! 00:34:34 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/bs_pod_jgroves_eps-01.mp4 mail@brand-sounds.comHere you can see a presentaton by one of the famous composer from Germany, John Groves. As a specialist in all aspects of Sound Branding, he is telling us how important is the usage of sound in communication. Enjoy it!brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Fri, 15 Dec 2006 00:00:00 +0200 http://podcast.groves.de/media/bs_pod_mkramer_eps-06.mp3 The final episode of the NIVEA & Asher Lane series with John Groves and the managing director of \STREAM (a division of TBWA\ Group Germany), Michael Kramer. John is asking him about the benfits that NIVEA got out of this deal. But first of all, Michael is going to tell us his thoughts on the place of the composer in the food chain. The final episode of the NIVEA & Asher Lane series with John Groves and the managing director of \STREAM (a division of TBWA\ Group Germany), Michael Kramer. John is asking him about the benfits that NIVEA got out of this deal. But first of all, Michael is going to tell us his thoughts on the place of the composer in the food chain. 00:04:32 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/bs_pod_mkramer_eps-06.mp3 mail@brand-sounds.comThe final episode of the NIVEA & Asher Lane series with John Groves and the managing director of \STREAM (a division of TBWA\ Group Germany), Michael Kramer. John is asking him about the benfits that NIVEA got out of this deal. But first of all, Michael is going to tell us his thoughts on the place of the composer in the food chain.brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Fri, 08 Dec 2006 00:00:00 +0200 http://podcast.groves.de/media/bs_pod_mkramer_eps-05.mp3 A simple but important question this time: What is Michael Cramer's opinion about Sound Branding? A simple but important question this time: What is Michael Kramer's opinion about Sound Branding? 00:07:02 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/bs_pod_mkramer_eps-05.mp3 mail@brand-sounds.comA simple but important question this time: What is Michael Cramer's opinion about Sound Branding?brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Fri, 01 Dec 2006 00:00:00 +0200 http://podcast.groves.de/media/bs_pod_mkramer_eps-04.mp3 In this episode, John and Michael are talking about the current trend of brands putting undiscovered talent on the web. For example: Mercedes Benz with their "Mixed Tape" Project. Moreover they are talking about the future of the record companies and their behavior on the market... In this episode, John and Michael are talking about the current trend of brands putting undiscovered talent on the web. For example: Mercedes Benz with their "Mixed Tape" Project... Moreover they are talking about the future of the record companies and their behavior on the market.. 00:04:41 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/bs_pod_mkramer_eps-04.mp3 mail@brand-sounds.comIn this episode, John and Michael are talking about the current trend of brands putting undiscovered talent on the web. For example: Mercedes Benz with their "Mixed Tape" Project. Moreover they are talking about the future of the record companies and their behavior on the market...brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Fri, 24 Nov 2006 00:00:00 +0200 http://podcast.groves.de/media/bs_pod_mkramer_eps-03.mp3 This episode starts of with a monologue of John Groves exponding on the importance of specialist applied music composers. Moreover, John is asking Michael Kramer why the record company didn't take up their option despite having a chart hit... This episode starts of with a monologue of John Groves exponding on the importance of specialist applied music composers. Moreover, John is asking Michael Kramer why the record company didn't take up their option despite having a chart hit... 00:06:37 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/bs_pod_mkramer_eps-03.mp3 mail@brand-sounds.comThis episode starts of with a monologue of John Groves exponding on the importance of specialist applied music composers. Moreover, John is asking Michael Kramer why the record company didn't take up their option despite having a chart hit...brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Mon, 13 Nov 2006 00:00:00 +0200 http://podcast.groves.de/media/bs_pod_mkramer_eps-02.mp3 In this episode John Groves is asking Michael Kramer about their methodology. Sit back and tune in... In this episode John Groves is asking Michael Kramer about their methodology. Sit back and tune in... 00:07:30 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/bs_pod_mkramer_eps-02.mp3 mail@brand-sounds.comIn this episode John Groves is asking Michael Kramer about their methodology. Sit back and tune in...brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Fri, 20 Oct 2006 00:00:00 +0200 http://podcast.groves.de/media/bs_pod_mkramer_eps-01.mp3 Brand Sounds - Brand New! John Groves and the managing director of \STREAM (a division of TBWA\ Group Germany), Michael Kramer are talking about the small but important difference between “brand entertainment” and “branded entertainment”. Moreover, they are talking about the NIVEA “Around The World” campaign. The intention thru the emotional effect of the music was a rejuvenation of the brand NIVEA. \STREAM initiated a co-operation between NIVEA, WARNER MUSIC and the band ASHER LANE. The song “New Days” was especially composed for this campaign and \STREAM started a very smart promotion… Brand Sounds - Brand New! John Groves and the managing director of \STREAM (a division of TBWA\ Group Germany), Michael Kramer are talking about the small but important difference between “brand entertainment” and “branded entertainment”. Moreover, they are talking about the NIVEA “Around The World” campaign. The intention thru the emotional effect of the music was a rejuvenation of the brand NIVEA. \STREAM initiated a co-operation between NIVEA, WARNER MUSIC and the band ASHER LANE. The song “New Days” was especially composed for this campaign and \STREAM started a very smart promotion… 00:07:50 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/bs_pod_mkramer_eps-01.mp3 mail@brand-sounds.comBrand Sounds - Brand New! John Groves and the managing director of \STREAM (a division of TBWA\ Group Germany), Michael Kramer are talking about the small but important difference between “brand entertainment” and “branded entertainment”. Moreover, they are talking about the NIVEA “Around The World” campaign. The intention thru the emotional effect of the music was a rejuvenation of the brand NIVEA. \STREAM initiated a co-operation between NIVEA, WARNER MUSIC and the band ASHER LANE. The song “New Days” was especially composed for this campaign and \STREAM started a very smart promotion…brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Thu, 28 Sep 2006 00:00:00 +0200 http://podcast.groves.de/media/bs_pod_smudo_eps-05.mp3 This is the fifth and final Episode of the BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. This is the fifth and final Episode of the BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. 00:09:49 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/bs_pod_smudo_eps-05.mp3 mail@brand-sounds.comThis is the fifth and final Episode of the BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”.brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Thu, 14 Sep 2006 00:00:00 +0200 http://podcast.groves.de/media/bs_pod_smudo_eps-04.mp3 This is the fourth of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! The fifth and final Episode is comming next Week. This is the fourth of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! The fifth and final Episode is comming next Week. 00:06:28 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/bs_pod_smudo_eps-04.mp3 mail@brand-sounds.comThis is the fourth of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! The fifth and final Episode is comming next Week.brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Thu, 07 Sep 2006 00:00:00 +0200 http://podcast.groves.de/media/bs_pod_smudo_eps-03.mp3 This is the third of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! Episode 4 is comming next Week. This is the third of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! Episode 4 is comming next Week. 00:05:54 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/bs_pod_smudo_eps-03.mp3 mail@brand-sounds.comThis is the third of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! Episode 4 is comming next Week.brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Thu, 31 Aug 2006 00:00:00 +0200 http://podcast.groves.de/media/bs_pod_smudo_eps-02.mp3 This is the second of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! Episode 3 is comming next Week. This is the second of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! Episode 3 is comming next Week. 00:06:47 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/bs_pod_smudo_eps-02.mp3 mail@brand-sounds.comThis is the second of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! Episode 3 is comming next Week.brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Thu, 24 Aug 2006 00:00:00 +0200 http://podcast.groves.de/media/bs_pod_smudo_eps-01.mp3 CAUTION, THIS IS HOT! This is the first of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. They talk about the partnership between the Telco 02 and the Fanta 4, tour sponsorship and the use of their hit “TROY” in TV commercials during the football WM 2006. Subscribe to this Podcast and stay up to date! Episode 2 is comming next Week. CAUTION, THIS IS HOT! This is the first of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. They talk about the partnership between the Telco 02 and the Fanta 4, tour sponsorship and the use of their hit “TROY” in TV commercials during the football WM 2006. Subscribe to this Podcast and stay up to date! Episode 2 is comming next Week. 00:06:47 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/bs_pod_smudo_eps-01.mp3 mail@brand-sounds.comCAUTION, THIS IS HOT! This is the first of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. They talk about the partnership between the Telco 02 and the Fanta 4, tour sponsorship and the use of their hit “TROY” in TV commercials during the football WM 2006. Subscribe to this Podcast and stay up to date! Episode 2 is comming next Week.brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Thu, 3 Aug 2006 00:00:00 +0200 http://podcast.groves.de/media/bsounds_pod_louperl_eps-01.mp3 This is an interview between John Groves and one of the famous artist managers, Lou Pearlman. They talk about his expiriences with brand and artist partnerships. This is an interview between John Groves and one of the famous artist managers, Lou Pearlman. They talk about his expiriences with brand and artist partnerships. 00:06:14 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/bsounds_pod_louperl_eps-01.mp3 mail@brand-sounds.comThis is an interview between John Groves and one of the famous artist managers, Lou Pearlman. They talk about his expiriences with brand and artist partnerships.brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Sun, 9 Jul 2006 00:00:00 +0200 http://podcast.groves.de/media/brandsounds_pod_eps-09.mp3 Would a Music Consultant have been useful? Would a Music Consultant have been useful? 00:05:24 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/brandsounds_pod_eps-09.mp3 mail@brand-sounds.comWould a Music Consultant have been useful?brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Sat, 8 Jul 2006 00:00:00 +0200 http://podcast.groves.de/media/brandsounds_pod_eps-08.mp3 Campaign or Brand Sound? Campaign or Brand Sound? 00:04:36 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/brandsounds_pod_eps-08.mp3 mail@brand-sounds.comCampaign or Brand Sound?brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Fri, 7 Jul 2006 00:00:00 +0200 http://podcast.groves.de/media/brandsounds_pod_eps-07.mp3 Radio plays or sales? Radio plays or sales? 00:04:38 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/brandsounds_pod_eps-07.mp3 mail@brand-sounds.comRadio plays or sales?brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Thu, 6 Jul 2006 00:00:00 +0200 http://podcast.groves.de/media/brandsounds_pod_eps-06.mp3 Promotion and events... Promotion and events... 00:03:50 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/brandsounds_pod_eps-06.mp3 mail@brand-sounds.comPromotion and events...brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Wed, 5 Jul 2006 00:00:00 +0200 http://podcast.groves.de/media/brandsounds_pod_eps-05.mp3 Strategy or gut Feeling? Strategy or gut Feeling? 00:03:50 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/brandsounds_pod_eps-05.mp3 mail@brand-sounds.comStrategy or gut Feeling?brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Tue, 4 Jul 2006 00:00:00 +0200 http://podcast.groves.de/media/brandsounds_pod_eps-04.mp3 Was it much hassel? Was it much hassel? 00:02:57 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/brandsounds_pod_eps-04.mp3 mail@brand-sounds.comWas it much hassel?brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Mon, 3 Jul 2006 00:00:00 +0200 http://podcast.groves.de/media/brandsounds_pod_eps-03.mp3 How much agency influence was there? How much agency influence was there? 00:03:35 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/brandsounds_pod_eps-03.mp3 mail@brand-sounds.comHow much agency influence was there?brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Sun, 2 Jul 2006 00:00:00 +0200 http://podcast.groves.de/media/brandsounds_pod_eps-02.mp3 Was "Hello" an existing song or was ist specialy composed? Was "Hello" an existing song or was ist specialy composed? 00:03:55 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/brandsounds_pod_eps-02.mp3 mail@brand-sounds.comWas "Hello" an existing song or was ist specialy composed?brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Sat, 1 Jul 2006 00:00:00 +0200 http://podcast.groves.de/media/brandsounds_pod_eps-01.mp3 How Mercedes Benz got Christina Aguilera for their campaign. How Mercedes Benz got Christina Aguilera for their campaign. 00:03:53 no no BRAND SOUNDS - powered by GROVES Sound Communications http://podcast.groves.de/media/brandsounds_pod_eps-01.mp3 mail@brand-sounds.comHow Mercedes Benz got Christina Aguilera for their campaign.brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic Tue, 5 Feb 2019 00:00:00 +0200 http://www.groves.de/podcast/media/commusication_e_01.mp3 A serialized audio version of the book comMUSICation by John Groves. Concentrating on the sense of hearing, the book tells how the powerful medium of music can influence our emotions, our thoughts - and our (consumer) behaviour. How music can trigger memories – not only of a holiday, a romantic evening, or a person but also of a specific brand. In this podcast, John Groves looks at different aspects of communicating with sound and music, like Sociology, Neurology, Economics, and Marketing. The reader gradually starts to understand what „Sound Branding“ is all about. From Pavlov's Dog to Sound Branding 00:07:30 no no BRAND SOUNDS - powered by GROVES Sound Communications http://www.groves.de/podcast/media/commusication_e_01.mp3 mail@brand-sounds.comA serialized audio version of the book comMUSICation by John Groves. Concentrating on the sense of hearing, the book tells how the powerful medium of music can influence our emotions, our thoughts - and our (consumer) behaviour. How music can trigger memories – not only of a holiday, a romantic evening, or a person but also of a specific brand. In this podcast, John Groves looks at different aspects of communicating with sound and music, like Sociology, Neurology, Economics, and Marketing. The reader gradually starts to understand what „Sound Branding“ is all about.brand,sounds,,brandsounds,,brand,sounds,,branding,,advertising,,sound,,music,,audio,,consulting,,strategic,,system,,logo,,sonic