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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2titles.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemtitles.css"?><rss xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0"><channel><title>BrandBlog (tm) / Marketing + Branding Blog</title><link>http://www.brandblog.net/</link><description> </description><language>en</language><lastBuildDate>Mon, 05 Oct 2009 15:41:44 PDT</lastBuildDate><generator>TypePad http://www.typepad.com/</generator><feedburner:info uri="brandblog" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://hubbub.api.typepad.com/" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><geo:lat>40.765714</geo:lat><geo:long>-73.985607</geo:long><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://www.brandblog.net/rss.xml" /><feedburner:emailServiceId>brandblog</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item><title>FTC: Bloggers must disclose payments for reviews</title><link>http://feedproxy.google.com/~r/brandblog/~3/qWhwpMTOLv0/ftc-bloggers-must-disclose-payments-for-reviews.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Mon, 05 Oct 2009 15:41:44 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341cce4453ef0120a5c12349970b</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Advertisers, celebrity endorsers and even some internet bloggers will be held liable for false statements they make about products as part of a crackdown by US regulators on deceptive advertising practices. The new rules on the use of testimonials...<img src="http://feeds.feedburner.com/~r/brandblog/~4/qWhwpMTOLv0" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2009/10/ftc-bloggers-must-disclose-payments-for-reviews.html</feedburner:origLink></item><item><title>Big Brother is watching you shop</title><link>http://feedproxy.google.com/~r/brandblog/~3/-ZmmmiEH6B8/big-brother-is-watching-you-shop.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Fri, 02 Oct 2009 16:31:17 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341cce4453ef0120a5b76096970b</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[A surveillance state, with cameras on every street is commonplace but now Big Business is also turning to Big Brother. Face recognition, behaviour analysing surveillance cameras, biometric profiling and the monitoring and storing of our shopping...<img src="http://feeds.feedburner.com/~r/brandblog/~4/-ZmmmiEH6B8" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2009/10/big-brother-is-watching-you-shop.html</feedburner:origLink></item><item><title>FCC To Support 'Net Neutrality' And Open Internet</title><link>http://feedproxy.google.com/~r/brandblog/~3/Vbh72pM6s78/fcc-to-support-net-neutrality-and-open-internet.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Sun, 20 Sep 2009 05:40:22 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341cce4453ef0120a5847efc970b</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[The U.S. government plans to propose broad new rules Monday that would force Internet providers to treat all Web traffic equally, seeking to give consumers greater freedom to use their computers or cellphones to enjoy videos, music and other legal...<img src="http://feeds.feedburner.com/~r/brandblog/~4/Vbh72pM6s78" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2009/09/fcc-to-support-net-neutrality-and-open-internet.html</feedburner:origLink></item><item><title>Behemoth Blogs Taking Over The Web</title><link>http://feedproxy.google.com/~r/brandblog/~3/X9tt0SvZ3hc/behemoth-blogs-taking-over-the-web.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Sat, 12 Sep 2009 08:03:10 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341cce4453ef0120a567ae31970b</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[In a recent essay in the New York Review of Books, Michael Massing articulates a point made so often about the Web that it's nearly catechismal. Blogs, he says, have torn down the power structure of old media. "Decentralization and democratization"...<img src="http://feeds.feedburner.com/~r/brandblog/~4/X9tt0SvZ3hc" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2009/09/behemoth-blogs-taking-over-the-web.html</feedburner:origLink></item><item><title>From Town Criers to Bloggers: How Will Journalism Survive the Internet Age?</title><link>http://feedproxy.google.com/~r/brandblog/~3/ujNdzjiGLcw/from-town-criers-to-bloggers-how-will-journalism-survive-the-internet-age.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Wed, 26 Aug 2009 06:23:09 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341cce4453ef0120a51ffa1c970b</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Just about everyone, from the general public to news executives, has an opinion about the future of journalism. Now, the Federal Trade Commission is stepping into the debate. The commission is planning two days of workshops in December — titled...<img src="http://feeds.feedburner.com/~r/brandblog/~4/ujNdzjiGLcw" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2009/08/from-town-criers-to-bloggers-how-will-journalism-survive-the-internet-age.html</feedburner:origLink></item><item><title>Maybe It’s Time to Change Credit Cards</title><link>http://feedproxy.google.com/~r/brandblog/~3/IeMTdlmKGBk/maybe-its-time-to-change-credit-cards.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Sun, 23 Aug 2009 09:19:00 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341cce4453ef0120a56a9e5b970c</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[On Thursday, the first of a set of new rules went into effect resulting from the landmark credit card legislation earlier this year. Banks must now provide written notice to customers 45 days before increasing the interest rate or changing the terms...<img src="http://feeds.feedburner.com/~r/brandblog/~4/IeMTdlmKGBk" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2009/08/maybe-its-time-to-change-credit-cards.html</feedburner:origLink></item><item><title>Startup: reSTART Internet Addiction Recovery Program</title><link>http://feedproxy.google.com/~r/brandblog/~3/jJDxd_4nrFA/startup-restart-internet-addiction-recovery-program.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Fri, 21 Aug 2009 07:02:22 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341cce4453ef0120a5634786970c</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[The reSTART Internet Addiction Recovery Program is specifically oriented towards launching tech dependent youth and adults back into the real world. Our individually tailored program is designed to assist participants with an internet and/or...<img src="http://feeds.feedburner.com/~r/brandblog/~4/jJDxd_4nrFA" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2009/08/startup-restart-internet-addiction-recovery-program.html</feedburner:origLink></item><item><title>Read it quick: this article will self-destruct in eight hours.</title><link>http://feedproxy.google.com/~r/brandblog/~3/eEu3bGwjwlw/read-it-quick-this-article-will-self-destruct-in-eight-hours.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Wed, 12 Aug 2009 17:42:28 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341cce4453ef0120a543839b970c</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Computing and communicating through the Web makes it virtually impossible to leave the past behind. College Facebook posts or pictures can resurface during a job interview; a lost or stolen laptop can expose personal photos or messages; or a legal...<img src="http://feeds.feedburner.com/~r/brandblog/~4/eEu3bGwjwlw" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2009/08/read-it-quick-this-article-will-self-destruct-in-eight-hours.html</feedburner:origLink></item><item><title>A Hollywood Blogger Feared by Executives</title><link>http://feedproxy.google.com/~r/brandblog/~3/kHJnwe7T3Nw/a-hollywood-blogger-feared-by-executives.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Sat, 01 Aug 2009 08:02:53 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341cce4453ef01157250666a970b</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[“Did you see what Nikki just wrote?” That would be Nikki Finke, a well-traveled newspaper reporter who has found her moment as a digital-age Walter Winchell. In the three years since she started Deadline Hollywood Daily, a daily blog about the...<img src="http://feeds.feedburner.com/~r/brandblog/~4/kHJnwe7T3Nw" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2009/08/a-hollywood-blogger-feared-by-executives.html</feedburner:origLink></item><item><title>Apple: Secrecy Does Not Scale</title><link>http://feedproxy.google.com/~r/brandblog/~3/Yno0xQbZUEI/apple-secrecy-does-not-scale.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Sat, 01 Aug 2009 07:45:11 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341cce4453ef0115715c0cea970c</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Apple is justifiably revered in the worlds of technology and culture for creating one of the most powerful brands in the world based on the combination of some key elements: Great user experience and design, and an extraordinary secrecy punctuated...<img src="http://feeds.feedburner.com/~r/brandblog/~4/Yno0xQbZUEI" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2009/08/apple-secrecy-does-not-scale.html</feedburner:origLink></item><item><title>Google Engineering Director Spells Out Vision for the Future of Digital Books</title><link>http://feedproxy.google.com/~r/brandblog/~3/kxb-4YQU-wA/google-engineering-director-spells-out-vision-for-the-future-of-digital-books.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Sat, 01 Aug 2009 07:43:02 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341cce4453ef0115715c0ba2970c</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Google Books engineering director Dan Clancy spelled out the vision at a talk at the Computer History Museum in Mountain View. Clancy stressed the importance of making it possible to buy the digital books in traditional bricks-and-mortar bookstores,...<img src="http://feeds.feedburner.com/~r/brandblog/~4/kxb-4YQU-wA" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2009/08/google-engineering-director-spells-out-vision-for-the-future-of-digital-books.html</feedburner:origLink></item><item><title>Will anyone pay for anything?</title><link>http://feedproxy.google.com/~r/brandblog/~3/9jUAKB8TwNY/will-anyone-pay-for-anything.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Fri, 24 Jul 2009 22:07:34 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341cce4453ef0115713db8dd970c</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[The idea for Revenue Bootcamp held on the Microsoft campus in Mountain View, Calif., developed earlier this year after some people realized that upcoming conferences focused only on "social media . . . basically gathering eyeballs, but nobody was...<img src="http://feeds.feedburner.com/~r/brandblog/~4/9jUAKB8TwNY" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2009/07/will-anyone-pay-for-anything.html</feedburner:origLink></item><item><title>Harnessing Bloggers, Any Way They Can</title><link>http://feedproxy.google.com/~r/brandblog/~3/Dr-TYKVHCMs/harnessing-bloggers-any-way-they-can.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Fri, 24 Jul 2009 21:56:05 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341cce4453ef0115713db5fb970c</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Companies are increasingly sponsoring blogging events, paying for bloggers to attend tech conventions and even paying bloggers hundreds of dollars for postings or viral marketing campaigns. “Word of mouth is a very powerful tool,” said Mr. Mercurio,...<img src="http://feeds.feedburner.com/~r/brandblog/~4/Dr-TYKVHCMs" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2009/07/harnessing-bloggers-any-way-they-can.html</feedburner:origLink></item><item><title>The Downsides of Branding</title><link>http://feedproxy.google.com/~r/brandblog/~3/CW-lvqmuTUY/the-downsides-of-branding.html</link><category>Brand Blog News</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Fri, 24 Jul 2009 15:29:38 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341cce4453ef01157231b112970b</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Brands are wonderful assets when they capture the essence of a product, service, or event succinctly, meaningfully, and with endurance over time. Consumer product companies have brand guardians to protect those conceptual assets. But when branding...<img src="http://feeds.feedburner.com/~r/brandblog/~4/CW-lvqmuTUY" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2009/07/the-downsides-of-branding.html</feedburner:origLink></item><item><title>Advantage of Youth: ignorance</title><link>http://feedproxy.google.com/~r/brandblog/~3/krYh7XNAjHo/advantage_of_yo.html</link><category>Brand Blog Opinion</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Mon, 21 May 2007 15:37:24 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-34329808</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Young people make better entrepreneurs because they're too inexperienced to know that their ideas are silly: The mistakes novices make come from a lack of experience. They overestimate mere fads, seeing revolution everywhere, and they make this kind...<img src="http://feeds.feedburner.com/~r/brandblog/~4/krYh7XNAjHo" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2007/05/advantage_of_yo.html</feedburner:origLink></item><item><title>A Fair(y) Use Tale: Disney Characters Explain Copyright</title><link>http://feedproxy.google.com/~r/brandblog/~3/l3QWzVqVFVA/a_fairy_use_tal.html</link><category>Brand Blog News</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Mon, 21 May 2007 15:07:50 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-34328852</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA["A Fair(y) Use Tale" mashes up all your Disney favorites to humorously and effectively explain copyright law. The ten minute movie, directed by Eric Faden, came out of Stanford University's Fair Use Project Documentary Film Program. Stanford's Fair...<img src="http://feeds.feedburner.com/~r/brandblog/~4/l3QWzVqVFVA" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2007/05/a_fairy_use_tal.html</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/brandblog/~5/Dm6QTvyTxEc/Fair(y)_Use_Tale_Stanford_Cut-stream.mp4" length="0" type="video/vnd.objectvideo" /><feedburner:origEnclosureLink>http://voirdire.stanford.edu/program/centers/cis/fairuse/Fair(y)_Use_Tale_Stanford_Cut-stream.mp4</feedburner:origEnclosureLink></item><item><title>Phantom Audi TV commercial in Toronto</title><link>http://feedproxy.google.com/~r/brandblog/~3/M5N9fJTRFfQ/phantom_audi_tv.html</link><category>Brand Blog News</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Mon, 21 May 2007 14:54:36 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-34328412</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Audi apparently thought it could pull one over on the residents of Toronto, but it got caught. The automaker from Ingolstadt applied for a permit from the Film and Television Office of Toronto to shoot a commercial that would allow it to place...<img src="http://feeds.feedburner.com/~r/brandblog/~4/M5N9fJTRFfQ" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2007/05/phantom_audi_tv.html</feedburner:origLink></item><item><title>Microsoft splashes $6bn on aQuantive</title><link>http://feedproxy.google.com/~r/brandblog/~3/JPk2lEhUuxY/microsoft_splas.html</link><category>Brand Blog News</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Sun, 20 May 2007 06:27:59 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-34266400</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Microsoft agreed to spend $6bn buying digital marketing company aQuantive, based locally in Seattle, Washington. Now $6bn is pretty much small change for Microsoft - indeed the software group said the deal is not expected to have a significant...<img src="http://feeds.feedburner.com/~r/brandblog/~4/JPk2lEhUuxY" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2007/05/microsoft_splas.html</feedburner:origLink></item><item><title>[PDF] How To Beat The Stock Market: Buy Companies With High Customer Satisfaction Scores</title><link>http://feedproxy.google.com/~r/brandblog/~3/GCcML-_eBb0/pdf_how_to_beat.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Fri, 18 May 2007 13:24:36 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-34217178</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[A study in the Journal of Marketing concludes that you can beat the market consistently by buying stock in companies with high customer satisfaction ratings: Using a back-tested paper portfolio and an actual case, the authors of a study published in...<img src="http://feeds.feedburner.com/~r/brandblog/~4/GCcML-_eBb0" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2007/05/pdf_how_to_beat.html</feedburner:origLink></item><item><title>Use Your Driver's License as a Debit Card</title><link>http://feedproxy.google.com/~r/brandblog/~3/rbEf8RoBgho/use_your_driver.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Thu, 17 May 2007 20:08:33 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-34187150</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[A startup promises to save both drivers and gas station owners a bundle at the pump by cutting credit cards out of the payment process. A two-year-old company called National Payment Card allows customers to pay for gas by swiping their driver's...<img src="http://feeds.feedburner.com/~r/brandblog/~4/rbEf8RoBgho" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2007/05/use_your_driver.html</feedburner:origLink></item><item><title>Survey: Second Life residents are in favour of brands</title><link>http://feedproxy.google.com/~r/brandblog/~3/8GaixJB9cEk/survey_second_l.html</link><category>Brand Blog Research</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Mon, 14 May 2007 08:58:23 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-34032644</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[CB News in partnership with Repères presents an opinion poll conducted among 1085 Second Life residents on their perception of Real Life brands in this universe. The main thing learnt from the poll was that the presence of RL brands is perceived as...<img src="http://feeds.feedburner.com/~r/brandblog/~4/8GaixJB9cEk" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2007/05/survey_second_l.html</feedburner:origLink></item><item><title>Web 2.0 hype is making web firms neglect the basics of good design</title><link>http://feedproxy.google.com/~r/brandblog/~3/NiiA-eCNs0I/web_20_hype_is_.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Mon, 14 May 2007 08:15:21 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-34030718</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Describing Web 2.0 as the "latest fashion", Mr Nielsen said many sites paying attention to it were neglecting some of the principles of good design and usability established over the last decade. Good practices include making a site easy to use,...<img src="http://feeds.feedburner.com/~r/brandblog/~4/NiiA-eCNs0I" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2007/05/web_20_hype_is_.html</feedburner:origLink></item><item><title>PlayStation 3 Virtual World / Home Beta Trial</title><link>http://feedproxy.google.com/~r/brandblog/~3/7liDsyGc-1E/playstation_3_v.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Sat, 12 May 2007 01:23:28 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-34066578</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Home is a real-time 3D, networked community that serves as a meeting place for PlayStation 3 users from around the world, where they can interact, communicate, join online games, shop, share content and even build their own personal spaces. Home...<img src="http://feeds.feedburner.com/~r/brandblog/~4/7liDsyGc-1E" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2007/05/playstation_3_v.html</feedburner:origLink></item><item><title>New Way to Read Online Text - LiveLink</title><link>http://feedproxy.google.com/~r/brandblog/~3/ZK8KMuozevk/new_way_to_read.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Fri, 11 May 2007 08:50:47 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-33945142</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Scientists at a small startup called Walker Reading Technologies in Minnesota have determined that the human brain is not wired properly to read block text. They have found that our eyes view text as if they're peering through a straw. Not only does...<img src="http://feeds.feedburner.com/~r/brandblog/~4/ZK8KMuozevk" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2007/05/new_way_to_read.html</feedburner:origLink></item><item><title>Viral Marketing for the Real World</title><link>http://feedproxy.google.com/~r/brandblog/~3/7gZmfrRYX1k/viral_marketing.html</link><category>Brand Blog Opinion</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Fri, 11 May 2007 08:37:43 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-33944628</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Cathy Olofson sits down with Columbia University professor Duncan Watts to discuss his new article in the May 2007 issue of Harvard Business Review, "Viral Marketing for the Real World." Watts explains that while marketing messages may not exactly...<img src="http://feeds.feedburner.com/~r/brandblog/~4/7gZmfrRYX1k" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2007/05/viral_marketing.html</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/brandblog/~5/8lxaw6RmEb8/HBR_IdeaCast_42_-_Viral_Marketing_for_the_Real_World.mp3" length="11668526" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/hbsp2/HBR_IdeaCast_42_-_Viral_Marketing_for_the_Real_World.mp3</feedburner:origEnclosureLink></item><item><title>Eye tracking billboards to monitor people</title><link>http://feedproxy.google.com/~r/brandblog/~3/6I4XZ5CI0AY/a_canadian_firm.html</link><category>Brand Blog News</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Wed, 09 May 2007 18:35:11 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-33880564</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[A Canadian firm has launched a device that can track the gaze of multiple people from up to 10 metres away. Originally developed at Queen's University, Ontario, they hope to sell it to advertisers to allow them to monitor how many people look at...<img src="http://feeds.feedburner.com/~r/brandblog/~4/6I4XZ5CI0AY" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2007/05/a_canadian_firm.html</feedburner:origLink></item><item><title>Bill Moggridge: What makes for good design</title><link>http://feedproxy.google.com/~r/brandblog/~3/DmZIgqvfeZU/bill_moggridge_.html</link><category>Brand Blog News</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Mon, 07 May 2007 10:13:14 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-33766008</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Bill Moggridge has been an industrial designer for 40 years. In 1979, he designed what many call the first laptop computer: the GRiD Compass, which was used by businesspeople as well as by NASA and the U.S. military. The Compass established the...<img src="http://feeds.feedburner.com/~r/brandblog/~4/DmZIgqvfeZU" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2007/05/bill_moggridge_.html</feedburner:origLink></item><item><title>über bloggers</title><link>http://feedproxy.google.com/~r/brandblog/~3/O4T0zz4Yn8c/ber_bloggers.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Wed, 02 May 2007 18:24:59 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-33594200</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[It's no secret that bloggers are becoming increasingly influential. But Arrington is part of an emerging crowd of writers who use their narrowly focused blogs, such as hyperlocal real estate reports, green guides, or Web 2.0 startup reviews, to...<img src="http://feeds.feedburner.com/~r/brandblog/~4/O4T0zz4Yn8c" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2007/05/ber_bloggers.html</feedburner:origLink></item><item><title>2007 Digital outlook report</title><link>http://feedproxy.google.com/~r/brandblog/~3/EPqxdqMyhvY/2007_digital_ou.html</link><category>Brand Blog Research</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Mon, 23 Apr 2007 07:32:18 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-33220348</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Avenue A | Razorfish has released Digital Outlook Report 2007, a 140-page PDF that describes where marketing dollars are being spent online, key trends that will impact marketers in 2007, and new quantitative research on best practices for measuring...<img src="http://feeds.feedburner.com/~r/brandblog/~4/EPqxdqMyhvY" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2007/04/2007_digital_ou.html</feedburner:origLink></item><item><title>Research :  B2B blogging and marketing</title><link>http://feedproxy.google.com/~r/brandblog/~3/Qq1ZB4w9i_M/research_b2b_bl.html</link><category>Brand Blog Research</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Mon, 23 Apr 2007 06:12:13 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-33217230</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Business blogs can shorten sales cycles when they connect decision-makers to the designers and thought leaders who shape new products and services. Unfortunately, B2B blogs are new and evolving; only a small fraction of Fortune 500 companies sponsor...<img src="http://feeds.feedburner.com/~r/brandblog/~4/Qq1ZB4w9i_M" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.brandblog.net/2007/04/research_b2b_bl.html</feedburner:origLink></item></channel></rss>
