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Do You Want To Improve Your Way Of Doing Business?

2012-03-02T06:02:00.000-08:00

If you happen to be in the Windsor Ontario area on March 22nd, there is an all-day business event called "Build and Grow Your Business." Presented by GLISC an industrial sales networking group, this event features 7 experts on a range of topics. Every one of the geared to provide valuable information that you can use right now. As the President of GLISC, I can assure you that the opportunity to

How To Avoid Blurry Positioning

2012-02-26T08:17:00.000-08:00

If you find yourself in the role of consultant, how you express that role speaks to your brand. How you position your brand, is what defines it. Ideally you should embrace the services that best show your passion to your audience. I recently had this discussion with a client of mine. Their consulting services were equally divided between two audiences. Essentially the same solutions but to two

The 10 Biggest Family Businesses in the U.S.

2012-02-13T09:42:00.000-08:00

When it comes to family businesses, blood and money really do mix. Some of today's biggest and most successful businesses have pledged to keep it in the family to ensure that the original ideals and vision of the company remain intact. Generation after generation, family members are groomed to take over the business and carry on the family tradition of hard work and leadership. Check out these 10

Embrace The Limb

2012-02-02T10:41:00.000-08:00

Considering all the words I write on branding, essentially all I'm saying is that if you're not playing, you're losing. That's not to say that you're not successful, but that you're not being the best you can be. I'm saying that marketing can be a little easier when you compete as a leader not a follower. Most companies advertise by using campaigns to inspire consumers to buy in the moment.

The Near-Sighted Brand

2012-01-19T19:16:00.000-08:00

Sometimes I think I should put an branding eye-chart on my website for companies who have a hard time seeing the truth about their brands. If they were only 20/20 they'd be able to take on the competition from a leadership position and have clarity in their actions. If these 5 observations leave you squinting then maybe it's time you addressed your branding optics: 1) "It's not time to address

DoYou have A Mobile Brand?

2011-12-30T05:39:00.000-08:00

So I guess that was 2011. It was a pretty good year for the Branding Experts' brand. Interesting opportunities and a growth of my brand strength within my marketplace. I have an affirmation of my promotional strategy from reputable online experts Hubspot. I turned to them this week to see if there was anything they could add to my existing efforts. Their honesty impressed me with this reply after

Positioning Is King!

2011-12-27T10:01:00.000-08:00

Online and off, one the most important services I am often engaged to perform is the development of a positioning strategy for small to medium size businesses. A positioning strategy is not simply a cleaver slogan but a powerful and dynamic stand that your brand takes in your category. Right now as you read this, I believe that you are sitting on something that would absolutely position you as

Is Social Santa coming down your chimney this year?

2011-12-20T06:49:00.000-08:00

Has SME's (small to medium enterprises) taken up the social networking banner? I'm coming off one of my branding projects and as part of the research we asked the brand customers if they use Facebook, Linkedin, Twitter or None of the above. 100% of the respondents answered "none of the above." 100% can you believe that? Wow. That flies in the face of what traditional media says on the subject.

Seven Secrets to Disaster Preparedness for Your Brand

2011-12-12T09:21:00.000-08:00